Summer Training Reports on Carvy Financial

8/6/2019 Summer Training Reports on Carvy Financial

1/68

skip to main | skip to sidebar

Summer Training ReportsCONTENT ON THIS BLOG IS ONLY FOR MBA STUDENT STUDENT TO GET

ASSISTANCE IN MAKING THEIR SUMMER TRAINING REPORT OR DISSERTATION

Search This BlogTop of Form

Search

powered by

Bottom of Form

This Blog

Linked From Here

The Web

This Blog

Top of Form

Bottom of Form

Linked From Here

The Web

Tuesday, January 26, 2010

karvy stock broking ltd
http://summertrainingreports.blogspot.com/http://www.blogger.com/rearrange?blogID=7720995539317533188&widgetType=CustomSearch&widgetId=CustomSearch1&action=editWidget&sectionId=crosscolhttp://summertrainingreports.blogspot.com/


2/68

Table of Contents

Particulars Page no.

ACKNOWLEGEDMENT 4

INTRODUCTION AND COMPANY PROFILE 5

HISTORY OF MUTUAL FUND IN INDIA 46

OBJECTIVES 76

RESEARCH METHODOLOGY 79

RESEARCH ANALYSIS 7 INTERPITATION 80

FINDINGS 90

LIMITATIONS 93

CONCLUSIONS 94

RECOMMENDATIONS 95

QUESTIONAIRE 97

GLOSSARY 100

BIBLIOGRAPHY

ACKNOWLEDGEMENT

Several people have been extremely helpful in completing this particular project.

PREFERENCE OF ADVISORS TOWARDS FINANCIAL SERVICES- special emphasis on Mutual

funds. Going through this project was not easy but it was the efforts of others also that

helped me out on my way. First of all I would like to thank my course Director , who provide

me this opportunity. I particularly want to acknowledge Mr. , Industrial guide.

I am thankful to him for his timely guidance, support, advice and co-operation. It was his

invaluable guidance in the project that made the work happen according to the needed

format. I also want to thank Mr. my faculty guide for providing me with the techniques and


3/68

precautions to be taken in the project.

(----------------------------)

INTRODUCTION

COMPANY PROFILE

________________________________________

Background

Karvy Consultants Limited was established in 1982 at Hydrabad. It was established by a

group of Hydrabad-based practicing Chartered Accountants. At initial stage it was very small

in size. It was started with a capital of Rs. 1,50,000.

In starting it was only offering auditing and taxation services. Later, it acts into the

Registrar and Share transfer activities and subsequently into financial services and other

services like Financial Product Distribution, Investment Advisory Services, Demat Services,

Corporate Finance, Insurance etc.

All along, Karvys strong work ethics and professional background leveraged with

Information Technology enabled it to deliver quality to the individual. A decade of

commitment, professional integrity and vision helped Karvy achieving a leadership position

in its field when it handled largest number of corporate and retail that proved to be a sound

business synergy.


4/68

Today, Karvy has access to millions of Indian shareholders, besides companies, banks,

financial institutions and regulatory agencies. Over the past one and half decades, Karvy

has evolved as a veritable link between industry, finance and people.

In January 1998, Karvy became first Depository Participant in Andhra Pradesh. An ISO 9002

Company, Karvys commitment to quality and retail reach has made it an Integrated

Financial Services Company.

Today, company has 230 branch offices in 164 cities all over the India. The company adds 5

new offices every month to the companys ever growing national network in every nook and

corner of the country. The company service over 16 million individual investors, 180

corporate and handle corporate disbursements that exceed Rs.2500 Crores.

WHERE KARVY STAND IN THE MARKET?

KARVY is a legendary name in financial services, Karvys credit is defined by its mission to

succeed, passion for professionalism, excellent work ethics and customer centric values.

Today KARVY is well known as a premier financial services enterprise, offering a broad

spectrum of customized services to its clients, both corporate and retail. Services that

KARVY constantly upgrade and improve are because of companys skill in leveraging

technology. Being one of the most techno-savvy organizations around helps company to

deliver even more cost effective financial solutions in the shortest possible time.

What bears ample testimony to Karvys success is the faith reposed in company by valued

investors and customers, all across the country. Indeed, with Karvys wide network touching

every corner of the country, even the most remote investor can easily access Karvys

services and benefit from companys expert advice.

KARVY GROUP


5/68

Karvy Consultants Limited

Karvy Investor Services Limited

Karvy Stock broking Limited

Karvy Computer Shares Pvt. Ltd.

Karvy realty (India) Pvt Ltd

Karvy globle services Ltd

Karvy data base management services

Karvy comtrade Ltd

Karvy Consultants Limited

As the flagship company of the KARVY Group, KARVY Consultants Limited has always

remained at the helm of organizational affairs, pioneering business policies, work ethic and

channels of progress. Having emerged as a leader in the registry business, the first of the

businesses that we ventured into, we have now transferred this business into a joint

venture with Computershare Limited of Australia, the worlds largest registrar. With the

advent of depositories in the Indian capital market and the relationships that we have

created in the registry business, we believe that we were best positioned to venture into

this activity as a Depository Participant. We were one of the early entrants registered as

Depository Participant with NSDL (National Securities Depository Limited), the first

Depository in the country and then with CDSL (Central Depository Services Limited). Today,

we service over seven lakh customer accounts in this business spread across over 540

cities/towns in India and are ranked amongst the largest Depository Participants in the

country. With a growing secondary market presence, we have transferred this business to

KARVY Stock Broking Limited (KSBL), our associate and a member of NSE, BSE and HSE.

KARVY Stock Broking Limited

KARVY Stock Broking Limited, one of the cornerstones of the KARVY edifice, flows freely

towards attaining diverse goals of the customer through varied services. It creates a

plethora of opportunities for the customer by opening up investment vistas backed by

research-based advisory services. Here, growth knows no limits and success recognizes no

boundaries. Helping the customer create waves in his portfolio and empowering the investor

completely is the ultimate goal. KARVY Stock Broking Limited is a member of:

National Stock Exchange (NSE)

Bombay Stock Exchange (BSE)

Hyderabad Stock Exchange (HSE)


6/68


Deepening of the Financial Markets and an ever-increasing sophistication in corporate

transactions, has made the role of Investment Bankers indispensable to organizations

seeking professional expertise and counselling, in raising financial resources through capital

market apart from Capital and Corporate Restructuring, Mergers & Acquisitions, Project

Advisory and the entire gamut of Financial Market activities.

Karvy Investor Services Limited (KISL), a SEBI registered Merchant Banker has emerged

as a leading Investment Banking entity in the country with over a decade of experience.

KISL has built its reputation by capitalizing on its qualified professionals, who have

successfully executed a large number of complex and unique transactions.

Our quality professional team and our work-oriented dedication have propelled us to offer

value-added corporate financial services and act as a professional navigator for long term

growth of our clients, who include leading corporates, State Governments, Foreign

Institutional Investors, public and private sector companies and banks, in Indian and global

markets.

We have also emerged as a trailblazer in the arena of relationships, both at the customer

and trade levels because of our unshakable integrity, seamless service and innovative

solutions that are tuned to meet varied needs. Our team of committed industry specialists,

having extensive experience in capital markets, further nurtures this relationship.

Credentials

Emerging as a leading Investment Banker with a strong support from its Group entities in

Research, Stock Broking, Institutional Sales and Retail Distribution.

Strong team of more than 25 qualified professionals operating from six cities; Hyderabad,

Mumbai, Delhi, Kolkata, Chennai, and Bangalore apart from two overseas offices at New

York (USA) and Dubai.

One of the largest retail distribution networks with over 584 branches in over 389

cities/towns.

Excellent Institutional Sales D

Karvy Computer Shares Pvt. Ltd.

Karvy Computershare Private Limited is a joint venture between Computershare, Australia

and Karvy Consultants Limited, India in the registry management services industry.

Computershare, Australia is the worlds largest and only global share registry providing


7/68

financial market services and technology to the global securities industry.

Karvy realty (india) pvt ltd

Karvy Realty (India) Limited (KRIL) is promoted by the Karvy Group, Indias largest

financial services group. The group carries forward its legacy of trust and excellence in

investor and customer services delivered with passion and the highest level of quality that

align with global standards.

Karvy Realty (India) Limited is engaged in the business of real estate and property services

offering:

Buying/ selling/ renting of properties

Identifying valuable investments opportunities in the real estate sector

Facilitating financial support for real estate and investments in properties

Real estate portfolio advisory services.

KRIL is your personal real estate advisor guiding and hand holding you through real estate

transactions and offering valuable investment opportunities.

Building on the KARVY brand as a leading industry benchmark for world class customer

servicing and quality standards, KRIL brings to investors a reputation of reliability,

dependability and honesty. Our understanding of the needs and preferences of our clients

and our teams of qualified realty professionals help us to establish fruitful relationships with

buyers and sellers of properties alike.

A single stop shop for realty services offering:

Transacting Options: Choose to buy, sell or rent properties (residential and commercial)

Investing Options: Give your investments a good opportunity with properties marketed by

KRIL.

Financing Options: Get unmatched deals for financing your investment

Research Options: We undertake valuation and feasibility studies, area analysis and

customized analysis on behalf of clients.

KRIL has ongoing relations with builders and developers across the country which will help

you place your investments in the most genuine properties for a good value appreciation at

the right place and at the right price.


8/68

KRIL is committed to the guiding principles of quality, timely service delivery, fair pricing,

transparency and integrity.

Karvy globle servieses Ltd

Karvy Global is pioneering the creative business solutions approach to transform information

into insight aimed to address the business, marketing and operational intelligence needs of

global companies

Karvy data base management services

KDMSL is emerging as a leading service provider in the areas of E-governance processing,

insurance back office processing, record keeping, back office for BFSI clientele and is in

pursuit to establish credentials in the areas of Telecom processing, Data management

requirements of large corporates. KDMSL is striving to achieve leadership position by

tapping the Indian retail sector boom, through a combination of our extensive branch

network and proprietary IT backbone. Needless to say, KDMSL is run as an independent

outfit with seasoned professionals on board, who have decades of expertise in the

industry.KDMSL is a fully owned subsidiary of Karvy Stock Broking Limited (KSBL),

incorporated in April 2008 and is head quartered at Hyderabad.

Karvy comtrade Ltd

Commodities market, contrary to the beliefs of many people, has been in existence in India

through the ages. However the recent attempt by the Government to permit Multi-

commodity National levels exchanges has indeed given it, a shot in the arm. As a result two

exchanges Multi Commodity Exchange (MCX) and National Commodity and derivatives

Exchange (NCDEX) have come into being. These exchanges, by virtue of their high profile

promoters and stakeholders, bundle in themselves, online trading facilities, robust

surveillance measures and a hassle-free settlement system. The futures contracts available

on a wide spectrum of commodities like Gold, Silver, Cotton, Steel, Soya oil, Soya beans,

Wheat, Sugar, Chana etc., provide excellent opportunities for hedging the risks of the

farmers, importers, exporters, traders and large scale consumers. They also make open an

avenue for quality investments in precious metals. The commodities market, as it is not

affected by the movements of the stock market or debt market provides tremendous

opportunities for better diversification of risk. Realizing this fact, even mutual funds are

contemplating of entering into this market.

Karvy Comtrade Limited is another venture of the prestigious Karvy group. With our well


9/68

established presence in the multifarious facets of the modern Financial services industry

from stock broking to registry services, it is indeed a pleasure for us to make foray into the

commodities derivatives market which opens yet another door for us to deliver our service

to our beloved customers and the investor public at large.

With the high quality infrastructure already in place and a committed Government providing

continuous impetus, it is the responsibility of us, the intermediaries to deliver these benefits

at the door-steps of our esteemed customers. With our expertise in financial services,

existence across the lengths and breadths of the country and an enviable technological

edge, we are all set to bring to you, the pleasure of investing in this burgeoning market,

which can touch upon the lives of a vast majority of the population from the farmer to the

corporate alike. We are confident that the commodity futures can be a good value addition

to your portfolio.

The company provides investment, advisory and brokerage services in Indian Commodities

Markets. And most importantly, we offer a wide reach through our branch network of over

225 branches located across 180 cities.

Board of Directors

Parthasarathy C

Yugandhar M

Ramakrishna M S

Prasad V Potluri

Robert Gibson

Sanjay Kumar Dhir

R Shyamsunder


Parthasarathy C

Yugandhar M

Ramakrishna M S


10/68

Karvy Securities Limited

Parthasarathy C

Yugandhar M

Ramakrishna M S

Ajay Kumar K

William Samuel

Nicholas Tully

Karvy Stock Broking Limited

Parthasarathy C

Yugandhar M

Ramakrishna M S

Ajay Kumar K

Kutumba Rao V

William Samuel

Nicholas Tully

Mission Statement of Karvy

An organization exists to accomplish something or achieve something. The mission

statement indicates what an organization wants to achieve. The mission statement may be

changed periodically to take advantage of new opportunities or respond to new market

conditions.

Karvys mission statement is To Bring Industry, Finance and People together.

Karvy is work as intermediary between industry and people. Karvy work as investment

advisor and helps people to invest their money same way Karvy helps industry in achieving

finance from people by issuing shares, debentures, bonds, mutual funds, fixed deposits etc.

Companys mission statement is clear and thoughtful which guide geographically dispersed

employees to work independently yet collectively towards achieving the organizations

goals.


11/68

Vision of Karvy

Companys vision is crystal clear and mind frame very directed. To be pioneering financial

services company. And continue to grow at a healthy pace, year after year, decade after

decade. Companys foray into IT-enabled services and internet business has provided an

opportunity to explore new frontiers and business solutions. To build a corporate that sets

benchmarks for others to follow.

Behind the Picture: What Customers matter for KARVY?

The underlying picture forming answer for above question is given below.

Market Brand Customer

Power Preference Value

RELATIONSHIPS


12/68

OUR COMPETITIVE ADVANTAGE

Every year with this picture keeping in mind Karvy accelerate with Recovery, Revival and

Reappearance.

Karvy has started 2004 on a strong note with the realization to signal some of the

challenges it faced previous year. In a competitive market and a branded business, Karvy

need to carefully manage itself to avoid down trading or brand shifts by consumers.

For Karvy, Aligarh branch was truly exhilarating because of:

Successful implementation of a carefully crafted strategy.

Excellence in execution.

Immense learning enabling to set up a launch pad for revitalizing itself.

Some competitive advantages are long lasting. These are intangible, difficult to replicate

and thus more sustainable. Karvy has focused on some of these to gain competitive

advantages. There are:

Winning culture and a desire to excel in everything Karvy do.

Strong meaningful relationships with Customers along with Strategic Partners in which

Karvy operate and above all, its own staff.

Karvy value and carefully nurture relationships with customers. Karvy truly believe that

more than technological prowess and business process innovations, it is the focus on

relationships which has been the corner stone of satisfying and successful presence in India

over many years.

This has been possible with deep insight of consumer behavior as well as market demand

drivers, understanding of the arena where to operate and quality execution all thanks to a

greater team that makes this happen.


13/68

Karvys customers consider themselves part of Karvy family and share their experiences and

dreams with other customers and thus Karvy becomes successful not only in relating

customers but also gains new customers from satisfied prevailing customers.

Karvy want to create a strong emotional bond with new customers promoted by prevailing

customers.

Karvy Values:

Integrity

Responsibility

Reliability

Unity

Understanding

Excellence

Confidentiality

Karvy has adequate internal control systems and procedures commensurate with the size

nature of its business. These system and procedures provide reasonable assurance of

maintenance of proper accounting records, reliability of financial information, protection of

resources and safeguarding of assets against unauthorized use.

KARVY SERVICES AN OVERVIEW

________________________________________

1. Stock broking

2. Demat services

3. Investment product distribution

4. Investment advisory services

5. Corporate finance & Merchant banking

6. Insurance


14/68

7. Mutual fund services

8. IT enabled services

9. Registrars & Transfer agents

10. Loans

1. Stock Broking:

KARVY is working as Capital Market Intermediaries. Stockbrokers are regulated by SEBI

[Stock-brokers and Sub-brokers] Regulations, 1992. The stockbroker is a member of the

stock exchange. Stockbrokers are the intermediaries who are allowed to trade in securities

on the exchange of which they are members. They buy and sell on their own behalf as well

as on behalf of their clients.

Stockbrokers expand their business by engaging sub-broker. Sub-brokers mean any person

not being a member of a stock exchange who acts on behalf of a stock broker as an agent

or otherwise for assisting the investors in buying, selling or dealing in securities through

such stock-brokers.

2. Demat Services:

Karvy is a depository participant with the National Securities Depository Limited (NSDL) for

trading and settlement of dematerialized shares.

Depository Participants (DPs) are described as an agent of the depository. They are

intermediaries between the depository and the investors. The relationship between the DPs

and the depository is governed by an agreement made between the two under Depositories

Act.

A DP can offer depository-related services only after obtaining a certificate of registration

from SEBI.

Since Karvy is also in the broking business, investors who use Karvys depository services

get a dual benefit. They can use Karvys brokerage

services to execute transactions and Karvys depository services to settle them.


15/68

3. Investment Products Distribution:

Company is also concern with the distribution of investment products like

(a). Fixed Deposit

(b). Bonds

(c). IPO

(a). Fixed Deposit:

KARVY is dealer of 34 fixed deposits of various types which includes fixed deposits of Public

Sector, Non Banking Finance Companies, Housing Finance Companies and Manufacturing

Companies.

Company is dealer of following Fixed Deposits

PUBLIC SECTOR

Sl. No. Company Name

1 HUDCO

2 Sardar Sarovar Narmada Nigam Ltd.

3 Tamilnadu Power Finance Corporation Ltd.

4 NTPC

[Table5: Public Sector FD with which Karvy deals]

NON BANKING FINANCE COMPANIES


1 Ashok Leyland Finance Ltd.

2 Bajaj Auto Finance Ltd.

3 Birla Home Finance Ltd.

4 Cholamandalam Investment & Finance Co. Ltd.

5 Escorts Finance Ltd.

6 First Leasing Company of India Ltd.

7 IDBI Suvidha

8 Nicco Uco Alliance Credit Ltd.


16/68

[Table6: FD of Non Banking Finance Companies with which Karvy deals]

HOUSING FINANCE COMPANIES


1 Can Fin Homes Ltd.

2 Dewan Housing Finance Corporation Ltd.

3 Gruh Finance Ltd.

4 HDFC Ltd.

5 PNB Housing Finance Ltd.

6 Sundaram Home Finance Ltd.

[Table7: FD of Housing Finance Companies with which Karvy deals]

MANUFACTURING COMPANIES


1 A P Paper Mills Ltd.

2 Amtek India Ltd.

3 Atul Ltd.

4 Ballarpur Industries Ltd.

5 Chambal Fertilizers & Chemicals Ltd.

6 Escort Ltd.

7 Greaves Ltd.

8 Gujarat Alkalies & Chemicals Ltd.

9 Indian Express

10 Ind-Swift Ltd.

11 JK Industries Ltd.

12 Jindal Steel & Power Ltd.

13 Sound Craft Industries Ltd.

14 Supreme Industries Ltd.


17/68

15 Zuari Industries Ltd.

[Table8: FD of Manufacturing Companies with which Karvy deals]

(b). Bonds:

Karvy is dealer of following bonds

RBI Saving Bonds

NHB

REC

(c). IPO:

Company is also provides services related to Initial Public Offer of company. Company

provides stationary at the time of IPO as well as provides information to investors regarding

IPO and solves their queries.

4. Investment Advisory Services:

This division provides portfolio management services to high net-worth individuals and

corporate. The expertise of Karvy in research and stock broking gives it the right

perspective to provide investment advisory services. Company provides advisory services to

its clients.

Financial goal of each individual investor varies according to his dream, ambition and family

size and future financial planning for the children & old age pension for self and wife so does

the pathway to achieve it. Karvy apply the principles of Financial Planning as both science &

art, it understands the time horizon, risk bearing capacity and investment goals of investors

keeping in mind their psyche and financial needs. Based upon this Karvy helps individual

investors to plan their entire life up to retirement, Taxes, Insurance needs and other

important personal financial goals. It designs portfolio for investor to invest their saving in

various financial products like shares, bonds, debentures, mutual funds, fixed deposits,

insurance etc., Company design portfolio by considering following factors.

Investors requirement of getting money back,


18/68

Investors willingness to take risk,

Investors tax planning etc.

5. Corporate finance & Merchant banking:

Corporate finance is the financial activity of corporation. It deals with the firm's operations

with regard to investing and financing. It concerned with how firms raise capital and the

consequences of alternative methods of raising capital. Firms capital can be raised by

raising loans, issuing shares, and acquiring or merging with other businesses by public or

private companies.

Merchant banking is a financial intermediation that matches entities that need capital and

those that have capital. Hence they facilitate the flow of capital in the market.

Karvy enjoys SEBI category (I) authorization for Merchant Banking. Karvy offers the full

spectrum of Merchant Banking Services, beginning from identifying the best time for an

issue to final stage of marketing it, to harvest unparalleled success.

As a merchant banker Karvy offer following services:

Issue management

Instrument designing

Pricing of the issue

Registration process for the issue of shares

Marketing efforts

Final allotment to investors

Listing details on stock exchanges

Loan syndication

Lease financing

Corporate advisory services

Underwriting

Portfolio management

6. Insurance:

Karvy is also dealer of many private life insurance companies. At Jamnagar branch,

company is associated with dealing of following companies.

ICICI Prudential Life Insurance

HDFC Life Insurance


19/68

TATA AIG Life Insurance

7. Mutual Fund Services:

Since its inception in 1982, Karvy has demonstrated a dedication coupled with dynamism

that has inspired trust from various segments corporate, government bodies and

individuals. Karvy has since been performing a pivotal role as the intermediary the

interface between these players.

With Mutual Funds emerging as a distinct asset class, Karvy has made a strategic choice to

leverage the power of latest technology to provide a cutting edge to its services. Karvy,

today, service nearly 80% of the asset management companies (AMCs) across an extensive

network of service centers with assets under service in excess of Rs.10,000 crores.

Karvy's ability to mass customize and offer a diverse range of products for a diverse range

of customers has helped mutual fund companies to uniquely position themselves in the

market place. These diverse range of services cut across multiple delivery channels

service centers, web, mobile phones, call center has brought home the benefits of

technology to investors, distributors, and the mutual funds.

Going forward, Karvy shall strive to create new products and services, which would address

the needs of the end customer. Companys single minded focus in delivering products for

customers has given it the distinguished position of being the preferred provider of financial

services in the country.


20/68

List of Mutual Fund Clients of KARVY:

1 Alliance Mutual Fund

2 Birla Mutual Fund

3 Bank of Baroda Mutual Fund

4 Can Bank Mutual Fund

5 Chola Mutual Fund

6 Deutsche Mutual Fund

7 DSP Merrill Lynch Mutual Fund

8 Franklin Templeton Investments

9 GIC Mutual Fund

10 HDFC Mutual Fund

11 HSBC Mutual Fund

12 IL & FS Mutual Fund

13 JM Mutual Fund

14 Kotak Mutual Fund

15 LIC Mutual Fund

16 Punjab National Bank Mutual Fund

17 Prudential ICICI Mutual Fund

18 Principal Mutual Fund

19 Reliance Mutual Fund

20 State Bank of India Mutual Fund

21 Standard Chartered Mutual Fund

22 Sundaram Mutual Fund

23 SUN F&C Mutual Fund

24 Tata Mutual Fund

8. Income Tax enabled services:

Karvy has been started this service since March, 2004. Karvy is work as TIN Facilitation

Centre it provides following IT enabled services.


21/68

a. Distribution of PAN Card.

b. Distribution of TAN Card.

c. Services related to e-TDS.

Karvy work as an intermediary between NSDL and IT payers. Karvy provides various form

for different IT enabled services and guide people to fill that forms. It also solves queries of

the tax payers. It also distributes PAN and TAN card to the tax payers.

9. Registrars & Transfer agents:

In 1985, Karvy entered the Registrar and Share Transfer Business to create a market niche

in the competitive field of financial services. In 1994-95, it reached a milestone when it

processed 104 Public Issues constituting 46 per cent market share. Now in its second

decade of existence, Karvy is the leader in the industry: In an opinion poll conducted by an

independent market research agency - MARG, Karvy has been rated as Indias Most

Admired Registrar on various parameters: -

Overall Excellence.

Handling of Volumes

Timely Dispatch

Quality Management and Technological Up gradation.

A SEBI Category 1 Registrar, So far, Karvy has handled over 675 ISSUES as Registrars to

public issues processed over 52 million applications and is servicing over 16 million

investors from various locations spread over 205 clients.

10. Loan:

Karvy has recently started this service at selected branches of metro cities. This service has

not been started in Saurashtra-Kucch region. Karvy provides loans for following.

Vehicle Loan

Home Loan

Personal Loan

MARKETING STRATEGY OF KARVY

________________________________________

Market Positioning:


22/68

Market positioning statements of Karvy are At Karvy we give you single window service

and We also ensure your comfort.

So, Karvy focus on the consumers who prefer almost all investment activities at same place

by providing number of various financial services. At Karvy a person can purchase or sell

shares, debentures etc. and at the same place also demat it. Karvy also provides other

investment option to the same person at same place like Mutual Fund, Insurance, Fixed

Deposit, and Bonds etc. and help the person in designing his portfolio. By this way Karvy

provides comfort to its customers.

Karvy is also positioned according to Ries and Trout. Karvy is promoted as a no. 1

investment product distributor and R & T agent of India.

Target Market:

Karvy uses demographic segmentation strategy and segment people based on their

occupation. Karvy uses selective specialization strategy for market targeting. Target person

for the Karvy Stock Broking and Karvy Investment Service are persons who can work as

sub-broker for the companies. Companies focus on Advisors of Insurance and post office,

Tax consultants and CAs for making sub-broker.

Marketing channel System:

Karvy uses one level marketing channel for investment product distribution. Sub-brokers

work as intermediary between consumer and company. Company has both forward and

backward flow of activity through channel. Company distributes stationery, brokerage, and

information forward to its sub-broker. The sub-brokers send filled forms, queries, amount of

investment etc. back to the company.

Training Channel Members:

Karvy provides training to the sub-brokers because they will be viewed as the company by

the investors. The executives of Karvy explain various new schemes of investment to the

sub-brokers with its objective, risk factors and expected return. Company also periodically


23/68

arrange seminar to guide sub-brokers.

Advertising and Promotion:

The objective of advertising of Karvy is to create awareness about services of Karvy among

investors and sub-brokers and increase sub-brokers of Karvy.

Company doesnt give advertisement in media like TV, Newspapers, and Magazines etc.

Karvys advertisement is made indirectly by the companies associate with it. Karvy is R & T

agent of around 700 companies. They publish name, address and logo of Karvy on their

annual report.

Karvy also publish its weekly Stock Market Newsletter Karvy Bazaar Baatein and monthly

magazine The Finapolis to guide investors and sub-brokers about market.

HR POLICY OF KARVY

________________________________________

Karvys HR Department is located at Hyderabad.

Recruitment and Selection Policy:

The upper level members like zonal managers, regional managers, branch managers and

senior executives are recruited by publishing recruitment advertisement in leading national

level newspaper. The qualified applicant are then called for interview and selected.

The regional manager has authority to select lower level employee like peon, marketing

executives, accountant etc. by approval of zonal manager.

Training and Development:

Continuous training and upgrading technical, behavioral and managerial skills is a way of life


24/68


25/68

(Marketing) (Finance) (HRM)

Zonal Manager

Regional Manager

Branch Mgr. Branch Mgr. Branch Mgr.

Accountant Sr. Executives

Executives

[Fig.3 National Level Organization Chart of Karvy]

BRANCH LEVEL ORGANIZATION CHART

________________________________________

Branch Manager

Sr. Executive Executives Executive (Investment) (SB - 4) (IT)


26/68

Marketing Clerk

Executives-3

Executive

(Demat) Accountant

Quality Policy Of Karvy:

To achieve and retain leadership, Karvy shall aim for complete customer satisfaction, by

combining its human and technological resources, to provide superior quality financial

services. In the process, Karvy will strive to exceed Customers expectations.

Quality Objectives of Karvy

Build in-house processes that will ensure transparent and harmonious relationships with its

clients and investors to provide high quality of services.

Establish a partner relationship with its investor service agents and vendors that will help in

keeping up its commitments to the customers.

Provide high quality of work life for all its employees and equip them with adequate

knowledge & skills so as to respond to customer's needs.

Continue to uphold the values of honesty & integrity and strive to establish unparalleled

standards in business ethics.

Use state-of-the art information technology in developing new and innovative financial

products and services to meet the changing needs of investors and clients.


27/68

Strive to be a reliable source of value-added financial products and services and constantly

guide the individuals and institutions in making a judicious choice of same.

Strive to keep all stake-holders (shareholders, clients, investors, employees, suppliers and

regulatory authorities) proud and satisfied.

Achievements of Karvy:

Largest mobilizer of funds as per PRIME DATABASE

First ISO - 9002 Certified Registrar in India

A Category- I Merchant banker

A Category- I Registrar to Public Issues

Ranked as "The Most Admired Registrar by MARG

Handled the largest- ever Public Issue - IDBI

Strategic tie-up with Jardine Fleming India Securities Ltd

Handled over 500 Public issues as Registrars

Handling the Reliance Account which accounts for nearly 10 million account holders

First Depository Participant from Andhra Pradesh

INDUSTRY DETAILS

________________________________________

Sr. No. Mutual Fund Name No. of Schemes

1 Alliance Mutual Fund 36

2 Benchmark Mutual Fund

5

3 Birla Mutual Fund 74

4 Bank of Baroda Mutual Fund 17

5 Can Bank Mutual Fund 25

6 Chola Mutual Fund


28/68

45

7 Deutsche Mutual Fund 40

8 DSP Merrill Lynch Mutual Fund 40

9 Escorts Mutual Fund

15

10 Franklin Templeton Investments 130

11 GIC Mutual Fund 5

12 HDFC Mutual Fund 79

13 HSBC Mutual Fund 32

14 IL & FS Mutual Fund 43

15 ING Vysya Mutual Fund

55

16 JM Mutual Fund 55

17 Kotak Mutual Fund 56

18 LIC Mutual Fund 35

19 Morgan Stanley Mutual Fund

1

20 Punjab National Bank Mutual Fund 4

21 Prudential ICICI Mutual Fund 124

22 Principal Mutual Fund 68

23 Reliance Mutual Fund 74

24 Sahara Mutual Fund

12

25 State Bank of India Mutual Fund 59

26 Standard Chartered Mutual Fund 100

27 Sundaram Mutual Fund 52

28 SUN F&C Mutual Fund

1

29 Tata TD Mutual Fund

100

30 Taurus Mutual Fund

9

31 Unit Trust of India


29/68


30/68

Second Phase 1987-1993 (Entry of Public Sector Funds)

1987 marked the entry of non- UTI, public sector mutual funds set up by public sector

banks and Life Insurance Corporation of India (LIC) and General Insurance Corporation of

India (GIC). SBI Mutual Fund was the first non- UTI Mutual Fund established in June 1987

followed by Canbank Mutual Fund (Dec 87), Punjab National Bank Mutual Fund (Aug 89),

Indian Bank Mutual Fund (Nov 89), Bank of India (Jun 90), Bank of Baroda Mutual Fund

(Oct 92). LIC established its mutual fund in June 1989 while GIC had set up its mutual fund

in December 1990.

At the end of 1993, the mutual fund industry had assets under management of Rs.47,004

crores.

Third Phase 1993-2003 (Entry of Private Sector Funds)

With the entry of private sector funds in 1993, a new era started in the Indian mutual fund

industry, giving the Indian investors a wider choice of fund families. Also, 1993 was the

year in which the first Mutual Fund Regulations came into being, under which all mutual

funds, except UTI were to be registered and governed. The erstwhile Kothari Pioneer (now

merged with Franklin Templeton) was the first private sector mutual fund registered in July

1993.

The 1993 SEBI (Mutual Fund) Regulations were substituted by a more comprehensive and

revised Mutual Fund Regulations in 1996. The industry now functions under the SEBI

(Mutual Fund) Regulations 1996.

The number of mutual fund houses went on increasing, with many foreign mutual funds

setting up funds in India and also the industry has witnessed several mergers and

acquisitions. As at the end of January 2003, there were 33 mutual funds with total assets of

Rs. 1,21,805 crores. The Unit Trust of India with Rs.44,541 crores of assets under

management was way ahead of other mutual funds.

Fourth Phase since February 2003

In February 2003, following the repeal of the Unit Trust of India Act 1963 UTI was

bifurcated into two separate entities. One is the Specified Undertaking of the Unit Trust of

India with assets under management of Rs.29,835 crores as at the end of January 2003,

representing broadly, the assets of US 64 scheme, assured return and certain other


31/68

schemes. The Specified Undertaking of Unit Trust of India, functioning under an

administrator and under the rules framed by Government of India and does not come under

the purview of the Mutual Fund Regulations.

The second is the UTI Mutual Fund Ltd, sponsored by SBI, PNB, BOB and LIC. It is

registered with SEBI and functions under the Mutual Fund Regulations. With the bifurcation

of the erstwhile UTI which had in March 2000 more than Rs.76,000 crores of assets under

management and with the setting up of a UTI Mutual Fund, conforming to the SEBI Mutual

Fund Regulations, and with recent mergers taking place among different private sector

funds, the mutual fund industry has entered its current phase of consolidation and growth.

As at the end of September, 2004, there were 29 funds, which manage assets of Rs.153108

crores under 421 schemes.

The graph indicates

REGULATORY BODIES

________________________________________

Financial System is basically responsible for the major up and downs in the economy. So,

there are some regulatory bodies on it which ensures effectiveness in the management of

fund of the investors and transparency in the transactions.

Ministry of Finance

SEBI RBI Dept. of IT

Stock Brokers Commercial PAN

R & T Agent Banks TAN

Mutual Fund NBF Co. E-TDS


32/68

[Fig.8: Regulatory bodies]

COMPETITORS DETAILS

________________________________________

1. Bajaj Capital

It was established in 1964 at Delhi. In 1965 it innovates a new financial instrument

Companies Fixed Deposits and becomes the first company to raise Fixed Deposits. The

objective of company is to provide professional guidance to investors on where, when and

how to invest and to assist the corporate sector in its resource raising activities. Bajaj

Capital became the first company to set up Investment Centers all over India for this

purpose. Today, Bajaj Capital has 90 offices in over 40 important Indian Cities and has a

team of around 500 employees nationwide.

Services provided

Merchant banking

Buying and Selling of Money Market Investments

Distribution of financial products

Investment Advisory Service

Company fixed deposits

Bonds

Mutual funds

Life insurance

General insurance

Pension schemes

Post office schemes


33/68

Tax saving schemes

Insurance linked investment schemes

Initial public offerings

Housing loans

NRI schemes

Car insurance

Financial Planning

Investment planning

Retirement planning

Insurance planning

Children's future planning

Tax planning

Short-term cash flow planning

2. MCS Ltd.

It is established in 1985 in Delhi. It is one of the largest Data Processing House employing

more than 600 people.

MCS Ltd. has 8 branches all over India.

Volumes Handled

Share registry activities for over 100 corporate servicing over 10 million investors.

Mutual fund operations for 25 funds, servicing over 4.5 million investors.

Billing & settlement plan for Indian operations of IATA Geneva for 1.2 million tickets per

annum covering (26 airlines & over 1200 agents).

Services Offered:

Registrars and Transfer Agents

Registrars to IPOs /Right Issues

Registrars to Open Offers

Registrars to Mutual Funds


34/68

Data Processing for Airlines

Print Shop Services

MCS is a major player in these activities in the Country with a market share of about 25%.

MCS today provides these services to over 140 Corporate and Mutual Funds for a total

investor base of 15 million.

3. N.J.India Investments Pvt. Ltd.

NJ India Invest (formerly known as NJ Capital stocks) was started in 1994 to cater to the

growing financial services sector. NJ India Invest evolved out as a client focused need based

investment advisory firm. NJ regards mutual fund as one of the best investment avenue

available to satisfy any kind of investment need.

4. ICICI Securities Ltd.

ICICI Securities Limited (i-SEC) is a wholly owned investment-banking subsidiary of ICICI

Limited. ICICI is the only non-Japanese Asian financial institution to be listed on the New

York Stock Exchange (NYSE). ICICI Securities was formed on 22nd Feb. 1993, when ICICI's

Merchant Banking Division was spun off into a new company, ICICI Securities today is

India's leading Investment Bank and one of the most significant players in the Indian capital

markets. ICICI Brokerage Services Limited (IBSL) set up in March 1995, IBSL is a 100%

subsidiary of i-SEC. It commenced its securities brokerage activities in February 1996 and is

registered with the National Stock Exchange of India Limited and The Stock Exchange,

Mumbai.

ICICI has started a website ICICIdirect.com which is the most comprehensive website,

which allows you to invest in Shares, Mutual funds, Derivatives (Futures and Options) and

other financial products.

ICICI has a large network of branches all over India.

Services offered:

Merchant Banking

Demat Service

Stock Broking

5. HDFC


35/68

HDFC is the leading financial company in India. IT has large network of branches all over

India. HDFC Securities which is fully subsidiary of HDFC provides demat service.

HDFC and its subsidiary provides following services.

Demat Service

Life Insurance

Banking Service

Housing Finance

Vehicle Finance

Education Loan

Personal Loan

Mutual Fund

6. Kotak Securities Ltd.

Kotak Securities needs no introduction as one of the largest stock broking houses in the

country and a leading distributor of primary market offerings. Kotak Securities limited is a

joint venture between Kotak Mahindra Bank and Goldman Sachs, the international

investment banking and brokerage firm.

Kotak Securities is a corporate member of both the BSE and the NSE. It is also a depository

participant with the National Securities Depository Limited (NSDL) for trading and

settlement of dematerialized shares.

Services offered:

Stock Broking

Financial Product Distribution

Demat Services

Investment Advisory Services


36/68

7. Motilal Oswal Securities Ltd.

Motilal Oswal Securities Ltd (MOSt) is one of the leading equity research and broking houses

of India. MOSt has a 20-member research team, which is engaged round the clock in

analyzing the Indian economy and corporate sectors to identify equity investment ideas.

Asia Money Broker's Poll 2002 has rated MOSt as one of the best Indian broking house, for

research, for the second time since 2000.

Motilal Oswal is member of NSDL and CDSIL for DP. It has wide network of branches. It has

158 branches all over India.

Services Offered:

Demat Services

Stock Broking

Investment Advisory Service

PRODUCT DETAILS

________________________________________

Mutual funds serve as a link between the saving people and the capital market in that they

mobilize saving from investors and bring them to borrowers in the capital markets. In short,

it is a common pool of money into which investors place their contribution that is to be

invested in accordance with a stated objective.

A mutual fund uses the money collected from the investors to buy those assets, which are

specially permitted by its stated investment objective. When an investor subscribes to a

mutual fund, he/she buys a part of asset or the pool of funds that are outstanding at that

time.

A mutual fund is constituted as an investment company and an investor buys into the fund,

means he buys the share of the fund and is known as a unit holder. Since each unit holder


37/68

is a part of owner of a mutual fund, it is necessary to establish the value of his part. Since

the unit held by an investor evidences the ownership of the funds assets, the value of the

total asset of the fund when divided by the total number of units issued by the mutual fund

gives us the value of one unit. This is called as Net Asset Value (NAV).

STRUCTURE OF INDIAN MUTUAL FUNDS

________________________________________

Mutual fund industry is highly regulated by the government keeping in view of the

protection of investors interest as well as to maintain operational transparency.

In India SEBI Regulations Act, 1996, guides the formation and operation of Mutual Funds. A

Mutual Fund comprises of 4 separate entities.

1. Sponsor

2. Board of Trusties

3. Asset Management Company

4. Custodian and Depositories

5. Distributors

1. Sponsor:

Sponsor is defined under SEBI regulation as any person who, acting alone or in

combination with another body corporate, establishes a mutual fund. The sponsor gets the

fund registered with SEBI. The sponsors form a trust and appoint a Board of Trustees.

The sponsor must contribute at least 40% of the net worth of the AMC.

The sponsor must posses a sound financial track record over 5 years prior to registration.

2. Board of Trustees:


38/68

Mutual funds are managed by Board of Trustees. Trust is created by a document called the

Trust Deed that is executed by fund sponsor in favour of trustees.

The trustees appoint the AMC and custodian with the prior approval of SEBI.

They also approve all the schemes floated by the AMC.

They have right to dismiss the AMC, with the approval of SEBI.

Half of the trustees should be independent persons. Neither the AMC, nor its employees can

act as trustee.

A trustee can not be appointed as a trustee of two or more mutual funds until and unless he

is an independent person or has permission from the Mutual Fund where he is trustee.

Trustees can be removed only by prior approval of SEBI.

3. Asset Management Company:

The role of an AMC is to act as the investment manager of the Trust under the Board

supervision and direction of the Trustees.

The AMC is required to be approved and registered with SEBI.

The AMC of a Mutual Fund must have a net worth of at least Rs. 10 crore at all time.

The AMC can not act as a trustee of any other Mutual Fund.

They will float schemes only after obtaining the prior approval of the Trustees and SEBI.

The director of AMC should be a person of reputed of high standing and at least have five

years experience in relevant field.

AMC can be terminated with 75% unit holders or majority of trustees.

4. Custodian and Depositories:

As per SEBI Regulations Mutual Funds shall have a custodian who is not any way associated

with the AMC. It carry outs the activity of safe keeping the securities or participating, in any

clearing system. The custodian should be independent from sponsors and AMC and should


39/68

have a sound track record and adequate relevant experience.

As Indian capital markets are moving away from having physical certificates to ownership of

these securities in dematerialized form with Depository. Mutual Funds dematerialized

securities are hold by depository participant.

5. Distributors:

For a fund to sell units across a wide retail base of individual investors, an established

network of distribution agents is essential. AMCs usually appoint Distributors or Brokers,

who sell units on behalf of the fund. A broker usually acts on behalf of several mutual funds

simultaneously and may have several sub-brokers under him for the purpose of distribution

of units.

MUTUAL FUND A GLOBALLY PROVEN INVESTMENT

________________________________________

Worldwide, the mutual fund has a long and successful history. The popularity of mutual fund

has increased manifold. In developed financial market, like US mutual funds have almost

overtaken bank deposits and total assets of over US $ 3 trillion.

In India, Mutual Fund industry started with the setting up of UTI in 1964. Public sector

banks and financial institution began to establish Mutual Funds in 1987. The private sector

and foreign institutions were allowed to set up Mutual Fund in 1993.

WHAT IS MUTUAL FUND?

A Mutual Fund is a trust that pools the savings of a number of investors who share a

common financial goal. The money thus collected is then invested in capital market

instruments such as shares, debentures and other securities. The income earned through


40/68

these investments and the capital appreciation realized is shared by its unit holders in

proportion to the number of units owned by them. Thus a Mutual Fund is the most suitable

investment for the common man as it offers an opportunity to invest in a diversified,

professionally managed basket of securities at a relatively low cost.

Critical View About Mutual Fund

Advantage

1. Portfolio Diversification:

Each investor in a fund is a part owner of all the funds assets, thus enabling investor to hold

a diversified investment portfolio even with a small amount of investment, which would

otherwise require big capital.

2. Professional Management:

Mutual Funds provide the services of experienced and skilled professionals, backed by a

dedicated investment research team that analyze the performance and prospect of

companies and selects suitable investments to achieve the objectives of the scheme.

3. Diversification:

Mutual Fund invests in a number of companies across a broad cross-section of industries

and sectors. This diversification reduces the risk because all stock can not go through a

downtrend at the same time and in the same proportion. You achieve this diversification

through a mutual fund with powerless money that you can do on your own.


41/68

4. Reduction of Transaction Cost:

The investors bear all the cost of investing such as brokerage or custody of securities. When

going through the fund investor has the benefit of economies of scale; the funds pay lesser

cost because of larger volumes, a benefit passed on to its investors.

5. Liquidity:

By investing in Mutual Funds the investors can cash their investment by selling their units to

the fund if open-ended, or selling them in the stock market if the fund is close ended.

6. Convenience & Flexibility:

Mutual Funds Companies offer investor to transfer their holding from one scheme to other.

7. Tax Benefits:

The investors are totally exempt from paying any tax on the income they receive from the

Mutual Funds.

Investment up to 10000 in ELSS qualifies for tax rebate of 20%.

8. Regulatory oversight:

Mutual funds are subject to many government regulations that protect investors from fraud.

9. Convenience:

You can usually buy mutual fund shares by mail, phone, or over the Internet.


42/68

10. Well regulated

Limitations:

1. No Control over Costs:

An investor in a mutual fund has no control over the overall cost of investing. He/she has to

pay investment management fees as long as he/she remains with the fund. Fees are

payable even while the value of the investment may be declining.

2. No Tailor made Portfolios:

Investors who invest on their own can build their own portfolios of shares and bonds and

other securities. Investing through fund means he/she delegates this decision to the fund

managers.

3. Managing a Portfolio of Funds:

Availability of a large number of funds can actually mean too much choice for the investor.

He/she may again need advice on how to select a fund to achieve his/her objectives, quite

similar to the situation when he/she has to select individual shares or bonds to invest in.

4. Entry and Exit Cost:

When large bodies like a fund invest in shares, the concentrated buying or selling often

result in adverse price movements i.e. at the time of buying, fund has to pay high and vise-

versa.

5. No Guarantees:

No investment is risk free. If the entire stock market declines in value, the value of mutual


43/68

fund shares will go down as well, no matter how balanced the portfolio. Investors encounter

fewer risks when they invest in mutual funds than when they buy and sell stocks on their

own. However, anyone who invests through a mutual fund runs the risk of losing money.

MUTUAL FUND CYCLE

________________________________________

From the shown cycle, it can be observed clearly that how the money from the investors

flow and they get returns out of it. With a very small amount of fund, investors pool their

money with fund managers.

After studying the market, the fund manager invests money of the investors in various

securities like shares, bonds, debentures, government securities etc. to achieve goal of the

investors.

With ups and downs in the market returns are generated and they are passed on to the

investors in form of dividend or capital gain or lost. The above cycle is very clear and also

very effective.

The fund manager while investing on behalf of investors takes into consideration various

factors like time, risk; amount etc. so that he/she can make proper investment decision.

Types of Mutual Fund

________________________________________


44/68

1. By objective:

Investment goals vary from person to person. While somebody wants security, others might

give more weightage to returns alone. Somebody else might want to plan for his childs

education while somebody might be saving for the proverbial rainy day or even life after

retirement. With objectives defying any range, it is obvious that the products required will

vary as well. So, Mutual funds can be classified based on the objectives of the investor.

(a). Equity Fund:

Equity funds invest a major portion of their corpus in equity shares issued by companies.

NAV of equity funds are fluctuated by fluctuation in price of shares that it holds. So there is

a high risk as well as high return in equity fund. Potential to earn in such funds is higher


45/68

when they are invested for long term.

The leading example of such funds are

Prudential ICICI Growth Plan,

Tata Pure Equity Fund,

Reliance Vision,

Franklin India Prima Fund etc.

(b). Debt Fund:

Debt funds invest in debt instruments debt instruments issued by governments, private

companies, banks and financial institutions. By investing in debt, these funds target low risk

and stable income investors. These funds are low risk low return funds.

The leading examples are

Birla Income Plus,

Principal Income Fund,

HDFC Income Fund,

UTI Bond Fund etc.

(c). Balanced Fund:

A balanced fund is one that has a portfolio comprising debt instruments as well as

preference and equity shares. The idea is to reduce volatility of funds, while providing some

upside for capital appreciation. They are best suitable for the people looking for a

combination for capital appreciation and regular income and best time spend for such

investment is more than 3 years.


Prudential ICICI Balanced Fund,

Birla Balance Fund,

Franklin India Balance Fund,

Sundaram Balance Fund etc.


46/68

(d). Money Market Fund:

Money market funds invest in securities of a short-term nature, which generally means

securities of less than one-year maturity such as Treasury Bills issued by governments,

Certificates of deposit issued by banks and Commercial paper issued by companies.

The major strength of money market funds are the liquidity and safety of principal that the

investors can normally expect from short term investments.


Prudential ICICI Liquid Plan,

Templeton India Liquid Fund,

Grindlays Cash Fund etc.

(e). Gilt Fund:

These funds are sort of government funds wherein the investments are made in debt

instrument of government, which carry no risk of non payment of interest as the RBI

manages the payment of interest and principal on the investments. These funds are best

suited for regular income and long term investment objectives.


Prudential ICICI Gilt Fund,

Tata Gilt Securities Fund,

Templton India Government Securities Fund etc.

2. By Duration:

(a). Open-ended Fund:

An open ended fund is one that is available for subscription and repurchase on a continuous

basis. These schemes do not have a fixed maturity period. Investors can conveniently buy

and sell units at NAV related prices which are declared daily basis. The key feature of this

fund is liquidity.


47/68

(b). Close-ended Fund:

A close ended fund has a stipulated maturity period e.g. 5-7 years. The fund is open for

subscription only during a specified period at the time of launch of the scheme. Investors

can invest in the scheme at the time of initial public issue and thereafter they can buy or

sell units on stock exchange where the units are listed at NAV. These mutual fund schemes

disclose NAV generally on weekly basis.

(c). Interval Fund:

Interval funds combine the features of open-ended and close-ended schemes. They are

open for sale or redemption during pre determined intervals at NAV related prices.

Risk Return Grid

Risk Tolerance/Return Expected Focus Suitable Products Benefits offered by MFs

Low Debt Bank/ Company FD, Debt based Funds Liquidity, Better Post-Tax returns

Medium Partially Debt, Partially Equity Balanced Funds, Some Diversified Equity Funds and

some debt Funds, Mix of shares and Fixed Deposits Liquidity, Better Post-Tax returns,

Better Management, Diversification

High Equity Capital Market, Equity Funds (Diversified as well as Sector) Diversification,

Expertise in stock picking, Liquidity, Tax free dividends

3. By Load:

(a). Load Fund:

Marketing of new mutual fund scheme involves initial expenses. These initial expenses may

be recovered from the investors by entry or exit load.


48/68

(i). Entry Load or Front-end Load:

If initial expenses recovered from investors at the time of investors entry into the fund, by

deducting a specific amount from his initial contribution it is called Entry Load.

(ii). Exit Load or Back-end Load:

If initial expenses recovered at the time of the investors exit from the scheme, by

deducting a specified amount from the redemption proceeds payable to the investor it is

called exit load.

(iii). Deferred Load:

The load amount charged to the scheme over a period of time is called a deferred load.

(b). No Load Fund:

Funds that dont charge entry, exit, or deferred load or any other charges for sales

expenses are called no load funds.

Now, generally all Mutual Fund companies charge 2 to 2.5% entry load on equity fund.

Generally there is no exit load on equity and sectoral funds to maintain liquidity of that

funds.

Generally there is no entry load on gilt scheme and income fund.

There is 0.25 to 1% exit load on gilt and income fund if investors exit from fund before

specified time which is generally 3 to 6 months.


49/68

4. Other types of fund:

(a). Tax Saving Funds:

These schemes offer tax rebates to the investors under specific provisions of the Income

Tax Act, 1961 as the Government offers tax incentives for investment in specified avenues.

E.g. Equity Linked Saving Scheme (ELSS). Pension schemes also offer tax benefits.


Prudential ICICI Tax Plan,

Templeton India Pension Plan,

Franklin India Taxshield etc.

(b). Index Funds:

Index Funds replicate the portfolio of a particular index such as the BSE Sensitive index,

S&P NSE 50 index (Nifty), etc. These schemes invest in the securities in the same

weightage comprising of an index. NAV of such funds are changed accordance with the

change in the index.


Birla Index Fund,

HDFC Index Fund,

Prudential ICICI Index Fund,

UTI Index Fund etc.

(C). Sector Funds:


50/68

These are the funds which invest in the securities of only those sectors or industries as

specified in the offer documents. E.g. Pharmaceuticals, Software, Petroleum etc. These

types of funds are more risky compared to diversified funds.


Birla IT Fund,

Pru. ICICI FMCG Fund,

Franklin India Pharma Fund etc.

(d). Commodity Funds:

Commodity funds invest into the different commodities directly or through shares of

commodity companies. E.g. Commodity fund invest in gold or shares of gold mines.

Commodity funds have not yet developed in India.

(e). Off Shore Funds:

These funds invest in equities in one or more foreign countries there by achieving

diversification across the countrys borders. However they also have additional risks such as

the foreign exchange rate risk and their performance depends on the economic conditions of

the countries they invest in.

PROBLEM FORMULATION

________________________________________

Marketing Research being a logical process definitely follows our predetermined sequence or

steps in order to obtain the desired results or outcomes. Though the entire process of

Marketing Research is quite complex and requires a considerable degree of knowledge and

skill, the step of the Problem Formulation is the most challenging and critical one for the

researcher as well as the research. It is rightly said that a problem, well defined is half

solved.


51/68

In todays competitive world companies can not afford to reactive, instead the trend is

toward proactive. It is due to the increasing competition that the companies can not afford

to undertake research until something goes wrong. This can curtail the future growth or

even affect the very existence of the organization seeing to the trend of being proactive in

the future; companies are allocating more resources to the disciplines of research. In such

case it becomes a duty of researcher to ensure that the organization gets an optimum

return on the resources it has invested. Thus, Problem Formulation assumes great

importance in Marketing Research.

The Marketing Research project undertaken by me for the Karvy Securities Limited

encompasses within its scope, the study of The Mutual Fund and to find out market

potential of KARVY Investor Service Ltd. with special reference to distribution of Mutual

Fund in Aligarh City. Company wants to increase its sub-brokers who can work as

intermediary between company and the investors.

OBJECTIVES

________________________________________

Any activity done without an objective in a mind cannot turn fruitful. An objective provides a

specific direction to an activity. Objectives may range from very general to very specific, but

they should be clear enough to point out with reasonable accuracy what researcher wants to

achieve through the study and how it will be helpful to the decision maker in solving the

problem.

The objective of any research is basically divided into two categories.

Primary Objective:

To map market potential of Karvy Investor Service Ltd.


52/68

Secondary Objectives:

Following are secondary objectives.

To assess an awareness of mutual funds in Aligarh City.

To find out level of awareness of mutual funds in Aligarh City.

To find out how many investment advisors are interested in dealing of mutual fund.

To find out how many investment advisors are willing to work with Karvy.

To do SWOT analysis.

RESEARCH METHODOLOGY

________________________________________

1. Research Design:

A research design is a pattern or an outline of a research projects working. It is a s

atement of only the essential elements of a study, those that provide the basic guidelines

for the details of the project. It comprises a series of prior decision that taken together

provide master plans for executing a research projects.

A research design serves as a bridge between what has been established i.e., the research

objectives and what is to be done, in conduct of the study to relish those objectives. If there

were no research design, the research would have only foggy notions as about what is to be

done.

I have used Cross-Sectional Research of Exploratory Research . The research is of both

qualitative as well as quantitative type.

2. Unit of Analysis:

Mutual Fund Advisors.

Characteristics of interest:


53/68

Advisors knowledge about Mutual Fund

Advisors knowledge about Karvy

Advisors interest in getting knowledge of Mutual Fund

Advisors willingness to deal in Mutual Fund with Karvy

Advisors preference in selecting tax saving instrument of investment

Advisors preference in selecting dealer

3. Sources of Data:

a. Primary Source:

The primary data is collected using sampling method and by survey using questionnaire.

b. Secondary Source:

Secondary data includes information regarding present market scenario, Information

regarding Mutual Funds and competitors are collected by Internet, Magazines and News

papers and books.

4. Sample Planning:

Sample Size: 50 units

Sample Extent: Aligarh City

Sampling Design:

A Sample Design is a definite plan for obtaining a sample from a given population. It refers

to the technique or method the researcher would adopt in selecting items for the sample.

I have used both Convenience Sampling Method


54/68

5. Data Collection Method:

I have used Survey Method to collect data. I have collected data using questionnaire.

Questionnaire Plan

I have used Structured Questionnaire for gathering the required data through contacting

respondent personally.

Type of Information:

I have collected Fact, Awareness, Attitude, Future action plan and reason using

questionnaire.

Type of Questions:

Close-ended questions or Dichotomous and Multiple Choice type are asked in the

questionnaire for data collection.

6. Data Analysis & Interpretation:

Data Analysis is based on the data collected by way of Questionnaires. From the collected

data findings are extracted. The data is tabulated and frequency distribution chart is

prepared.

RESEARCH ANALYSIS AND INTERPRETATION

________________________________________

1. As a financial investment adviser which investment options you suggest to your

customers?


55/68

Shares Mutual Fund

Insurance Fixed Deposit

Tax Bond PPF

2. Please indicate reason for choosing above.

Returns Risk

Safety Tax Benefits

Timely Brokerage


56/68

6. If a service person who pays Income Tax wants to invest, generally which option do you

suggest for investment?

Insurance

Mutual Funds

Fixed Deposits

Tax Bond

7. Are you interested to deal in MF?

Yes

No


57/68

8. Do you know about MF services provided by Karvys Aligarh Branch?

Yes

No

9. Are you interested in attending a seminar arranged by Karvy to guide investors about

MF?

Interested

Not Interested.


58/68

11. Would you like to work with Karvy Securities Ltd for dealing in mutual fund?

Yes

No

11.1 If no, then the reason would be:

Not answered

No time

Lack of knowledge


59/68

No expansion plans

FINDINGS

________________________________________

After getting in depth research study of Karvy, I came to know that Karvy is not much

popular as other brands operating in Aligarh city. Bajaj Allianz, HDFC, ICICI are having

much higher tapped market in respect to mutual funds.

Karvy as an investment option in Mutual Fund does not posses much proficiency and

potential customers in Aligarh city. Though the financial advisors advise their clients to go

for Mutual Fund as a investment option. About 42% of advisors advise their clients to invest

in Mutual Funds, followed by investing in Insurance sector.

The advisors after having a deep thought says that it is the Returns that make them

convince their clients to go for investment in mutual funds. 36% of advisors said that it is

the Returns which make a person to invest in Mutual Fund. Followed by Risk which is quite

lesser in other investment options.

A huge lott of advisors showed a positive response in dealing of for Mutual Fund. About

60% of them said that they are interested in dealing for Mutual Funds, because that results

in higher brokerage.


60/68

As far as Karvy is concerned about 91% of the advisors said that they are not aware of

the services provided by Karvy, including Mutual Fund.

When asked, 53% of advisors said that they are not interested to work with Karvy

Securities, to the contrary with they dont have any such expansion plans and they have

little knowledge anout Karvy.

In Aligarh city advisors dont have an appropriate knowledge about Karvy as a Investment

hub.

SWOT ANALYSIS OF KARVY

________________________________________

Strengths:

Employees are highly empowered.

Strong Communication Network.

Good co-operation between employees.


61/68

Number 1 Registrar and Transfer agent in India.

Number 1 dealer of Investment Products in India.

Weaknesses:

High Employee Turnover.

Opportunity:

Growth rate of mutual fund industry is 40 to 50% during last year and it expected that this

rate will be maintained in future also.

Marketing at rural and semi-urban areas.

Threats:

Increasing number of local players.

Past image of Mutual Fund.

LIMITATIONS

________________________________________

Due to limitation of time and cost constrains a sample size of only 50 respondents was

chosen.

Data Analysis and interpretation done may not be that strong due to small sample and

Convenience Sampling Method.

The sample extent for research is only Aligarh City.

Some of the respondents may be biased in giving responses.


62/68

My inexperience in research area might have affected results.

CONCLUSION

________________________________________

Mutual Fund Advisors give emphasis on mutual funds than other investment options.

Mutual Funds have given a new direction to the flow of personal saving and enable small

and medium investors in remote rural and semi urban areas to reap the benefits of the

stock market investment. Indian Mutual Funds are thus playing a very important

developmental role in allocation of scares resources in the emerging economy.

Karvy is not able to provide sufficient services to the investors due to unawareness among

advisors regarding services.

The awareness level of investor is low in advisors are interested in dealing in mutual fund.


63/68

Very less advisors are knowing about services provided by karvy.

RECOMMENDATIONS

________________________________________

There is high potential market for Mutual Fund Advisors in Aligarh city, but this market

needs to be explored as investors are still hesitated to invest their money in Mutual Funds.

In Aligarh investors have inadequate knowledge about Mutual Funds, So proper Marketing

of various schemes is required, company should arranges more and more seminars on

Mutual Funds.

Awareness of MF services provided by Karvy is also very low so company needs proper

marketing of their all services by advertising, distribution of pamphlet, arranging seminars

etc.

Most of advisors are not interested in dealing of Mutual Funds because they dont want to

expand their services due to lack of time, so company should provide them knowledge

about single window services by which investor can get all financial services from one place.

Company should also provide knowledge about the growth rate and the expected growth

rate of Mutual Fund industry in India.

Most of people aware of life insurance, NSC and PPF for tax saving so, company should

market various tax saving schemes of Mutual Funds and their benefits.

The interface among the investors and the Mutual Fund Companies is the agents, so the

agents should have proper knowledge about Mutual Funds as well as market so that they

can help investors in their investment decisions. The quality of agents performance and

investors trust on them can be improved only if they are permanent in nature.


64/68

QUESTIONNAIRE

________________________________________

We assure you that all the information that will be collected from you will remain fully

confidential and it is used for study purpose only.

1. As a financial investment adviser which investment options you suggest to your

customers?

Shares Mutual Fund

Insurance Fixed Deposit

Tax Bond PPF

2. Please indicate reason for choosing above.

Returns Risk

Safety Tax Benefits

Timely Brokerage

3. Approximately how many customers you have?

4. What is the brokerage Payment Period?

5. Expected Brokerage Payment Period

6. If a service person who pays Income Tax wants to invest, generally which option do you

suggest for investment?

Insurance

Mutual Funds

PPF

Tax Bond

Fixed Deposits

8. Are you interested to deal in MF?


65/68

Yes

No

If No Why?

9. Do you know about MF services provided by Karvys Aligarh Branch?

Yes

No

10. In future will you attend seminar arranged by Karvy to guide investors about MF?

Yes

No

11. Would you like to work with Karvy Securities Ltd for dealing in mutual fund?

Yes

No

11.1 If no, then the reason would be:

Not answered

No time

Lack of knowledge

No expansion plans

Name :

Address :


66/68

Thank You

GLOSSARY

________________________________________

Corporate advisory services

Merchant bankers offer customised solutions to solve the financial problems of their clients.

Merchant bankers study the working capital practices that exist within the company and

suggest alternative policies. They also advise the company on rehabilitation and turnaround

strategies, which would help companies to recover from their current position. They also

provide advice on appropriate risk management strategies.

Loan syndication

Arrangement of loans for clients, by analysing their cash flow pattern, so that the terms of

borrowing meet the clients cash requirements and offer assistance in loan documentation

procedures.

Portfolio

Total number of all holdings held by a company is called portfolio. The portfolio mix is aimed

at spreading the risk over different sectors. It consists of all assets of company.

NAV


67/68

Net Asset Value is the current market worth of the mutual fund shares. It is calculated daily

by taking the funds total asset securities, cash and any accrued earning deducting liabilities,

and dividing the reminder by the number of shares outstanding.

Depository

The principal function of a depository is to dematerialize securities and enable their

transactions in book-entry form. A depository established under the Depositories Act can

provide any service connected with recording of allotment of securities or transfer of

ownership of securities in the record of a depository.

Capital gain

The profit made from selling shares, mutual funds etc.

IPO

Abbreviation for initial public offering. Generally associated with admission to listing of the

share capital on the stock exchange.

BIBLIOGRAPHY

________________________________________

1. www.mutualfundsindia.com

2. www.amfiindia.com

3. www.themanagementor.com

4. www.dewb-vc.com

5. www.karvy.com

6. www.indiacorporateadvisor.com

7. www.nsdl.co.in

8. www.incometaxdelhi.nic.in

9. www.incometaxindia.gov.in

10. David J. Luck & Ronald S. Rubin, Marketing Research,

Ed. 7 (ISBN)


68/68

11. D.C.Anjaria & Dhaivat Anjaria, AMFI Workbook, Ed. 2 (Association of Mutual Funds

in India)

Posted by muqeem khan at 4:14 AM
http://summertrainingreports.blogspot.com/2010/01/karvy-stock-broking-ltd.htmlhttp://www.blogger.com/post-edit.g?blogID=7720995539317533188&postID=635878875014740802http://www.blogger.com/email-post.g?blogID=7720995539317533188&postID=635878875014740802http://summertrainingreports.blogspot.com/2010/01/karvy-stock-broking-ltd.html

Documents

Summer Training Reports on Carvy Financial