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21-22 January 2020GROUPAMA ARENA
S U M M I T
essmasummit.eu
● Summit 2020
KEYNOTE PRESENTATIONS& SEMINAR SESSIONS
NETWORKING & OPPORTUNITIES
GROUPAMA ARENADEDICATEDSTADIUM TOURS
SPEAKER SELECTION
Overview21 January 2020 22 January 2020
DAY 1 DAY 2
Closing lunch
Seminars
Data-driven Stadiums
Hospitality & Ticketing
Safety & Security
Stadium Development - Construction
Dedicated stadium tours
Evening cocktail and dinner
Seminars
Stadium Operations
Fan Experience
Pitch Management
Stadium Development - Renovation
Pitch & Players
Crowd & Security
Operations & Technology
Keynote sessions
Dedicated Stadium Tours
Summit 2020 ●
Groupama Arena is a 22,000-capacity multi-purpose stadium that is home to football club Ferencvárosi TC. The club’s former Albert Florian Stadium was demolished in 2013 and the new Groupama Arena was constructed on the same site. It broke ground on 27 March 2013 and officially opened on 10 August 2014, when Ferencvárosi TC played a friendly match against Chelsea FC.
With its capacity of 22,000, the stadium temporarily became the largest stadium in Hungary when the Ferenc Puskás Stadium was demolished to be replaced by a new national arena. Because of the reconstruction of the national Ferenc Puskás arena, the Groupama Arena has also temporarily become home to the Hungarian National Team (2014 – 2019).
The stadium is fit to host concerts and features a cashless catering system, a biometric identification system, 34 skyboxes and a three-level underground garage for 354 vehicles. On 18 May 2019 the Groupama Arena hosted the 2018-2019 UEFA Women’s Champions League final.
HostingVenue
CapacityOpened
23.8092014
Construction costClub
€ 45 millionFerencsvárosi TC
Day 1 21 January 2020
Day 1
09:00
12:00
14:00
14:30
DEDICATED STADIUM TOURS
Welcome words
KEYNOTE PRESENTATIONS
Networking lunch
John Beattie ESSMA
Pitch & Players
Sándor CsányiHungarian Football Federation
● Summit 2020
Association update
Sammy Lakwijk Tomorrowland
Looking at the stadium of the future
Cyril De Greve ESSMA
Ensuring an incredible experience from a safety perspective
Creating a multifunctional venue for several sports
Crowd & Security
Operations & Technology
START SEMINAR SESSIONS
PITCH MANAGEMENT STADIUM DEVELOPMENT - RENOVATION
16:15
Guaranting a high-quality pitch while delivering multifunctional events
Development of infrastructure as part of club growth
Impact of climate change on pitch diseasesZoltán LaczkóGroupama Arena
How to modernise your stadium
Q&A - Panel Q&A - Panel
Karl StandleyWembley Stadium
Summit 2020 ●
Creating a multifunctional venue
Q&A - Panel Q&A - Panel
STADIUM OPERATIONS FAN EXPERIENCE
Best practices on sustainability
Tiberio DaddiLIFE TACKLE
Ticketing strategies: the Netflix approachJacob LauesenFC København
Building a fan base and increasing the fan experienceDaniel Marti & Wanja GreuelBSC Young Boys
Energy renewal and efficiency in Groupama Arena
Innovative payment solutions How to activate and engage with your fans in a new stadium
EVENING DINNER18:30 BUS TRANSFER (SOFITEL)20:00
Tim SchieferFC Bayern München
Romain GiraudRC Strasbourg Alsace
Dezső BerényiGroupama Arena
Ecological pitch management solutions
Laury GordenneRoyal Antwerp FC
Day 2 22 January 2020
Day 2
START SEMINAR SESSIONS
DATA-DRIVEN STADIUMS HOSPITALITY & TICKETING
5G - Taking live sports experience to the next level
Reshaping the hospitality offerHow to create commercial growth through data monetisation strategies
The impact of data on your daily stadium operations
Overall season tickethold strategies and no-show behaviour
Introduction & background Introduction & background
Q&A - Panel Q&A - Panel
Break Break
Eike HumpertVfL Wolfsburg
Dominik SchreyerOtto Beisheim School of Management
ESSMA ESSMA
09:30
● Summit 2020
From e-ticketing to mobile ticketing
08:30
09:00
BUS TRANSFER FROM SOFITEL TO GROUPAMA ARENA
WELCOME AT GROUPAMA ARENA
Brian MahonyConnacht Rugby
Balázs KulinGroupama Arena
Philippe TréardFC Metz
12:00
14:30
CLOSING LUNCH
START BUS TRANSFERS TO AIRPORT OR SOFITEL
Break
SAFETY & SECURITY STADIUM DEVELOPMENT - CONSTRUCTION
Creating a solid stewarding pro-gramme
Surveillance and training to detect stadium offenders
Introduction & background Introduction & background
ESSMA ESSMA
The importance of legacy
Project update on the new stadium and city project of NK Osijek
The challenges in developing a multifunctional stadium
Q&A - Panel Q&A - Panel
Best practices on SLO management
Lena GustafsonDjurgårdens IF
Summit 2020 ●
Sharon CiccoArsenal FC
Alen NadsombatNK Osijek
What to discover
Gathering the stadium industry:
+375 participants
Uniting the global stadium, arena
and major sports venue industry
Keynote speakers from all over the world
Quality networking Highest ratio of buyers to suppliers
Go home with 10 new ideas
We’re proud to host the sixth edition of the ESSMA Summit at Groupama Arena in Budapest! With over 375 stadium professionals joining us, our aim is to share knowledge and expertise with as many industry experts as possible.
ESSMA is a great organisation that brings clubs together where they can meet, unite and share their knowledge and challenges. The ESSMA Summit
is the perfect setting to further develop the stadium industry.
BALINT MATE Project Manager Ferencvárosi TC
MATS ENQUIST CEO Swedish Football League
● Summit 2020
VenueThe 67,000 Puskas Arena has been inaugurated in November 2019 with a friendly match agains Uruguay. The Hungarian national football stadium will will host three group stage matches and one quarter final during EURO 2020.
The venue is going to operate not only as a sports facility but also as a cultural centre with flexible conference and other event areas open for the public. Facilities will include conference rooms, a restaurant and a fan shop while the tower part of the old building is going to be turned into a museum. The stadium will also include new facilities to enhance the matchday experience including a quick and easy access control system as well as total Wi-Fi coverage. In addition, there will be 84 skyboxes and other VIP areas for hospitality guests.
Join participants from:
Puskas Arena Tour(Optional)20 January 2020
Puskas Arena programme
11:30
21:00
WELCOME AND REGISTRATION
OFFICIAL WELCOME DRINK AT HOTEL
12:30 NETWORKING LUNCH
13:30 Welcome words
13:30 Welcome words
Preparing Puskas Arena for EURO 2020
Barnabás Szigethy and Zoltán SebőProject Director and Project Manager
PRESENTATIONS14:00
IN-DEPTH STADIUM TOUR15:00
16:30 Transfer to Sofitel
Sustainable development in the road to EURO 2020 at Wembley Stadium
Sarah SmithFacilities Manager
ESSMAstadium ESSMAessmastadium
© 2019, ESSMA, All rights reservedessmasummit.eu
We hope to meet you in Budapest!
S U M M I T