53

DESIGNER BAGS

! ! ! ! ! ! ! !"#$!%&'()#!*+!#$,!$-)%'./0$!12&3/!)*%%$)4/*(!*+!#&(56&7.!/.!4',(/(7!8&(($%/!9'3$,4!/(4*!&!,/./(7!%*)&%!&(5!/(4$,(&4/*(&%!5$./7(!.4&,:!;#$!/.!&%.*!#$%3/(7!4*!3'4!*4#$,.!*(!4#$!<&3:

Words Jacquie Myburgh Chemaly

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

In search of African luxury

54

DESIGNER BAGS

ARE THERE ANY AFRICAN BRANDS THAT YOU BELIEVE ARE GETTING IT RIGHT?!B6.*%'4$%@:!E,&F$,!G&,+'<!&(5!H$?$%%$,!G&4,/)2!I&0,*.!&,$!4?*!*+ !<@!+&0*',/4$.:

HOW DID OKAPI COME ABOUT?C!)&<$!'3!?/4#!4#$!/5$&!4*!.4&,4!12&3/!/(!JKKL:!"#$!3%&(!?&.!4*!)*<6/($!4#$!6$.4!B+,/)&(!,&?!<&4$,/&%.!/(4*!)%&../)>!$-)$34/*(&%%@!<&5$!3/$)$.:!C!?*'%5!%/2$!4*!.$&<%$..%@!<$,7$!$-*4/)!/+21-(2$3%-".%4(-$$24-(%+#!"#3#"/5

WHAT ARE THE DESIGN FEATURES OF THE OKAPI BAGS AND WHAT WILL SET THE BRAND APART FROM OTHER SOUTH AFRICAN DESIGNS? "#$!./7(&4',$!+$&4',$!*+ !&(!12&3/!6&7!/.!4#$!.3,/(76*2M#*,(!3$(5&(4:!"#$!6&7.!&,$!4/<$%$..!/(!5$./7(>!@$4!C!&/<!+*,!4#$<!4*!,$<&/(!)*(4$<3*,&,@:!"#$,$!&,$!0$,@!+$?!#&(56&7!%/($.!/(!;*'4#!B+,/)&!4#&4!<$$4!4#$!N'&%/4@!*+ !&(!12&3/!6&7!/(!4$,<.!*+ !<&(M'+&)4',/(7:!B.!+&,!&.!C!&<!&?&,$>!12&3/!/.!4#$!*(%@!*($!(*4!/<3*,4/(7!5$./7(.!+,*<!&6,*&5!6'4!,&4#$,!%**2/(7!4*!$-3*,4!&(!$(4/,$%@!($?!B+,/)&(!&$.4#$4/):

I BELIEVE THE HORNS ARE FROM THE KAROO. TELL US MORE ABOUT THAT. 60#%&7-82%9-$%!+$/%.2$4&:#+#.%1,%-"%;"<(2$0%$-3%*,$,!&4!4#$!4',(!*+ !4#$!JK4#!)$(4',@!/(!?#&4!?&.!4#$(!4#$!A$%7/&(!=*(7*:!O#$(!#$!4**2!/4.!3$%4!6&)2!4*!4#$!P(/4$5!Q/(75*<!4#$@!/<<$5/&4$%@!5/.</..$5!/4!&.!(*4#/(7!<*,$!4#&(!&!+&/,@4&%$!),$&4',$>!#$()$!/4.!(/)2(&<$>R"#$!B+,/)&(!P(/)*,(S:!A'4!6$)&'.$!*2&3/.!5*(T4!#&0$!#*,(.>!?$!5$)/5$5!4*!&5*34!4#$!.3,/(7M6*2T.!#*,(!&.!*($!*+ !*',!4,&5$<&,2.:!C!%/2$!4*!/()*,3*,&4$!*,7&(/)!$%$<$(4.!/(4*!

4#$!6&7.!6'4!&<!&?&,$!*+ !)*(.$,0&4/*(!&(5!&(/<&%!,/7#4.>!?#/)#!/.!*($!*+ !4#$!,$&.*(.!?#@!4#$!.3,/(76*2!#*,(!&.!&!.'.4&/(&6%$!/4$<!/.!.*!3$,+$)4%@!<&4)#$5!4*!12&3/:!C!.*',)$!4#$!.3,/(76*2!#*,(.!+,*<!U,&&++M

9$/($4!?#$,$!'($<3%*@<$(4!/.!#/7#>!&.!&!%*4!*+ !#&(5?*,2!7*$.!/(4*!)%$&(/(7!&(5!3,$3&,/(7!4#$<:

WHAT WILL THE RETAIL PRICE BE OF AN ENTRY-LEVEL OKAPI BAG? 12&3/!6&7.!?/%%!.4&,4!&4!&,*'(5!9V!WKK:

HOW CAN AFRICAN LUXURY BRANDS GET THE REST OF THE WORLD TO SIT UP AND TAKE NOTE?!B+,/)&!/.!0$,@!<')#!4#$!+*)'.!*+ !4#$!?*,%5!&4!4#$!<*<$(4!&(5!B+,/)&(!%'-',@!6,&(5.!<'.4!<$$4!?*,%5M)%&..!!.4&(5&,5.!/(!*,5$,!+*,!4#$<!4*!6$!(*4/)$5:!"#$!<&/(!3,*6%$<.!C!#&0$!$-3$,/$()$5!&.!&!6'@$,!#&0$!6$$(!?/4#!N'&%/4@!)*(4,*%!&(5!3,*5')4/*(!)&3&6/%/4/$.:

YOU ARE DOING A POP-UP IN LONDON LATER THIS YEAR. TELL US MORE.!I@!=&3$!"*?(!.#*3>!I$,)#&(4.!*(!X*(7>!?/%%!#*.4!RI$,)#&(4.!/(!X*(5*(S!&4!4#$!;#*3!&4!4#$!A%'$6/,5!*(!Q/(7T.!9*&5!+,*<!Y!I&@!4*!ZV!['($:!O$!?/%%!6$!.$%%/(7!&!,&(7$!*+ !B+,/)&(!6,&(5.!/()%'5/(7!X&%$..*>!;BOB>!G&4,/)2!I&0,*.>!\/)!A%&5$(!A*4&(/)&%.>!4#$!X$44$,3,$..!=*<3&(@!.4&4/*($,@>!I&]#*.&>!;4$0$(.*(!U&%%$,@!6**2.>!E,&F$,!G&,+'<>!I&5?&>!I&5^)&..$!)#*)*%&4$!&(5!<'./)!!6@!U&F$%%$:

YOU ARE ALSO LOOKING AT INVESTING IN THE MANUFACTURING ARENA WHEN IT COMES TO BAG MANUFACTURING. WHY?C!?*'%5!%/2$!4*!#&0$!&%%!4#$!$%$<$(4.!*+ !12&3/!3,*5')4.!3,*5')$5!ZKK_!*(!4#$!B+,/)&(!)*(4/($(4:!"#$,$!&,$!*($!*,!4?*!)*<3*($(4.!/0-/%=%0-:#%"&/%1##"%-1(#%/&%!".%(&4-((,>%'&+%$-&<3%$!&!4*3MN'&%/4@!)#&/(:!"#$,$+*,$!C!&<!7*/(7!4*!/<3*,4!4#$!<&)#/($,@!($$5$5!4*!<&2$!4#$!)#&/(.!#$,$:

WHAT ARE YOUR PLANS FOR MERCHANTS ON LONG THIS YEAR?!I$,)#&(4.!*(!X*(7!&/<.!4*!.#*?)&.$!4#$!4*3!B+,/)&(!5$./7($,.>!$.3$)/&%%@!/(!&!+&.#/*(!&(5!%/+$.4@%$!)*(4$-4:!O$!&,$!)*(.4&(4%@!$0*%0/(7>!#*.4/(7!3*3M'3!$0$(4.!&(5!.$),$4!3&,4/$.:!"#$,$!/.!&!6&,!&4!4#$!.#*3!4#&4!.$,0$.!&.!&!<$$4/(7!.3&)$!+*,!

%/2$M</(5$5!=&3$4*(/&(.!&(5!4*',/.4.:!B(!*(%/($!.#*33/(7!3*,4&%!RI$,)#&(4.!1(MX/($S!/.!)*</(7!.**(:

The Luxury Business8&(($%/!9'3$,4!?/%%!6$!.3$&2/(7!&4!4#$!;*'4#$,(!B+,/)&(!X'-',@!B..*)/&4/*(!`;BXBa!O$&%4#!;'<</4!&4!4#$!;&(54*(!;'(!*(!b!&(5!L!I&,)#!JKZJ>!.'33*,4$5!6@!;&(%&<!G,/0&4$!C(0$.4<$(4.:!"#$!$0$(4!/.!&/<$5!&4!/(+*,<M/(7!$.4&6%/.#$5!%'-',@!6'./($..$.!&(5!(&.)$(4!#/7#M$(5!&,4/.&(&%!$(4$,3,/.$.!#*?!4*!<&,2$4!4#$<.$%0$.!&(5!3,*H$)4!%'-',@!6,&(5.!*(4*!&!;*'4#!B+,/)&(!&(5!/(4$,(&4/*(&%!.4&7$:!14#$,!.3$&2$,.!/()%'5$!#$&5.!*+ !?$&%4#!<&(&7$<$(4!&(5!%'-',@!6'./($..$.!&(5!4#$@!?/%%!5/.)'..!0&9%/0#%-'?)#"/%2"%@&)/0%A'+24-%<#"#+-/#>%.'.4&/(!&(5!.3$(5!4#$/,!?$&%4#:!"#$!.3$&2$,!%/($M'3!/()%'5$.!B(5,$?!

6,33$%&' %B-2"%C&"$)(/2"<D%;//&+#%E&<<2>%F-"-<2"<%G2+#4/&+%&' %A'+24-%'&+%;*#4)H#/D%!H)$/2"%G2:-+2$>%C;I%&' %G-,/&"-%J+&)8>%/0#%)*,$!5/.4,/6'4*,!*+ !B.4*(!I&,4/(>!9*%%.!9*@)$!&(5!;'(.$$2$,c!I&',/)$!I5%*%*>!=11!*+ !X/6$,4@!G,*3$,4/$.c!&(5!I/)#&$%![*,5&&(>!C;I%&' %K2+$/%L-/2&"-(%B-"75%"#$!%/($!'3!*+ !%*)&%!5$./7($,.!/()%'5$.!!

8&%5&($!I&,4/(!&(5!;4$+&(!B(4*(/:!Q$@!3%&@$,.!/(!?$&%4#!<&(&7$<$(4!&(5!7%*6&%!)*(.'%4&()@!#*'.$.!?/%%!&%.*!$(.',$!4#$!!4?*M5&@!$0$(4!%$&0$.!&44$(5$$.!$(%/7#4$($5!!6@!4#$!$0$,M$0*%0/(7!5/<$(./*(.!.#&3/(7!!6'./($..$.!4#&4!<&(&7$!?$&%4#!+*,!3,/0&4$!)%/$(4.!&4!4#$!4/3!*+ !B+,/)&:!

V

TOP LEFT Hanneli Rupert. TOP RIGHT The Okapi advertising campaign. PREVIOUS PAGE, LEFT Another Okapi advert. PREVIOUS PAGE,

RIGHT Merchants on Long in Cape Town.

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