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INCREASE AWARENESS AND ATTRACT MORE
CUSTOMERS WITH A MULTI-CHANNEL CAMPAIGN
Sun Sentinel Media Group
333 SW 12th Avenue, Deerfield Beach, FL 33442
956.425.1782
Agenda
South Florida Market Overview:
Newspaper Landscape
Sun Sentinel Media Group Overview
Print & Online
Targeted Opportunities
Community Reach
2
Capture South Florida:
A Top Market Nationally, Largest & Most Affluent in Florida
3
South Florida ranks in the top 15 markets in the country:
Population Rank # 8 in the nation with more than
5.9 million people
Household Rank # 8 with 2.2+ million households
Effective Buying Income # 11 with $129 billion
effective buying income
Consumer Expenditures # 10 with $115 billion
estimated in 2015
Source: Nielsen Claritas 2015. CBSA = Metropolitan Statistical Area (over 900 in the U.S.) = Miami-Dade, Broward and Palm Beach Counties.
20,114,525
13,296,946
9,570,110
6,951,575
6,467,776
6,066,097
6,061,117
5,926,167
5,629,693
4,743,463
New York-Newark, NY-NJ-PA
Los Angeles-Long Beach, CA
Chicago, IL-IN-WI
Dallas-Fort Worth-Arlington, TX
Houston-The Woodlands, TX
Washington, DC-VA-MD-WV
Philadelphia, PA-NJ-DE-MD
Miami-Fort Lauderdale, FL
Atlanta-Sandy Springs, GA
Boston-Cambridge-Newton, MA-NH
Population 2015
Top 10 CBSA
Tap Into South Florida’s Diversity:
Market Breakdown
Source: Nielsen Claritas 2015. CBSA = Metropolitan Statistical Area = Miami-Dade, Broward and Palm Beach Counties.
Sizeable and
Great Demographics
3.26 million population
Median Age 42
61% college educated
1.3 million households
$51,500 median household income
$79.8 billion spending dollars
Broward/Palm Beach: Sun Sentinel core market
Miami-Dade:
2.67 million population
Median Age 44
51% college educated
928,600 households
$42,150 median household income
$49.5 billion spending dollars
White
47%
Black/
African
American
23%
Hispanic
25%
Asian
3%
Other
2%
White
17%
Black/
African
American
16% Hispanic
64%
Asian
2%
Other
1%
4
Sun Sentinel,
210,856
Sun Sentinel,
131,741
Miami Herald,
191,720
Miami Herald,
127,068
Palm Beach
Post,
119,623 Palm Beach
Post,
96,651
Sunday Daily (M-S)
Total Circulation (excluding branded editions)
Sun Sentinel Offers the Highest Distribution in South Florida
5 Source: AAM Audit Report June 2014; does not include branded editions
South Florida:
A Three Newspaper Market
SUN SENTINEL’S MULTI-MEDIA SOLUTIONS
6
Su
nS
en
tin
el.co
m /
So
uth
Flo
rid
a.c
om
Exp
an
de
d S
ou
th F
lori
da
M
ark
et
Sun Sentinel is a leader in serving
information to South Florida communities
through its daily newspaper, weekly
community newspapers, targeted
publications, digital products, direct mail
strategies and events
7
Su
n S
en
tin
el /
El S
en
tin
el /
Cit
y &
Sh
ore
Co
re M
ark
et
125,000 friends
Prin
t/On
line
In
serts &
De
als D
elive
red
Full Run Inserts and 92,500 opt-in Deals Delivered weekly
Multi-Media Solutions that Engage & Deliver
South Florida’s Diverse Population
On
line
Extend your reach beyond the traditional Tribune Media Group
digital portfolio to 1,000’s of websites
956,000 weekly readers El Sentinel: 150,500+
weekly distribution targeting Hispanics
213,900 unique visitors 2.3 million page views
City & Shore: monthly magazine targeting Upscale consumers
28 targeted weekly/ & monthly publications
4.3 million monthly App page views & 223,260 App
downloads
Source: Scarborough Research 2015, Release 1 (newspaper includes print & e-
editions); Site Catalyst (Formerly Omniture) Jan-June 2015. News Apps combine
non- updated with updated versions. App downloads current as of 6.15; May
include duplication; * Internal Estimates.
SunSentinel.com & SouthFlorida.com
Digitally re-mastered
3.6 million unique visitors / 20.3 million page views
8
Reach 1.1 Million Adults with Sun Sentinel Print and Online
9
SunSentinel.com
20.3 million monthly page
views & 3.6 million monthly
unique visitors
• Digitally Re-mastered -
Devise Responsive site
• Engage audience with
Video and Branded Content
Apple IOS Apps
163,980 downloads
3.1 million monthly PVs
iPhone –1.9 million monthly PV
iPad – 1.2 million monthly PV
Android App
27,580 downloads
931,200 million monthly PVs
Circulation*
210,856 on Sundays
131,741 Monday-Saturday
Readership
669,500 Sundays
398,000 Daily
More than 956,000
weekly readers
Source: AAM Audit Report June 2014 ; * Including digital replica & non-replica. Scarborough 2015, Release 1- South Florida; Site Catalyst (Formerly
Omniture) Jan-June 2015. News Apps combine non- updated with updated versions. App downloads current as of 6.15; May include duplication
Reach adults 40+
with Sun Sentinel
Reach adults 25-54 with
SunSentinel.com
Reach younger adults 18-34 with
SunSentinel.com Mobile and Tablet Apps
Sun Sentinel Weekly Readers:
• Men: 48%, Women 52%
• Median Age: 54
• 47% are 55 years and older
• 61% college educated
• Affluent:
• Median HHI: $55,000
• $7,000 higher than the market’s Median
• 12% more likely than the average South Floridian to have
HHI >$100,000
• Median Home Value: $229,000
• Nearly $4,000 higher than the market’s median
• 71% Home owners, 16% more likely than the market
• 49% Married
• 57% white, 20% Hispanic, 19% Black/African American
Expand Your Customer Base by Targeting Your Best Prospects
Source: Scarborough 2015, Release 1; 2DMAs – average weekly / visited SunSentinel.com past 7days
SunSentinel.com Visitors:
• Men 51%, Women 49%
• Median Age: 42
• 78% are 18 to 54 years old
• 75% college educated
• Affluent:
• Median HHI: $79,800
• $32,000 higher than the market’s Median
• 98% more likely than the average South Floridian to
have HHI >$100,000
• Median Home Value: $283,600
• Nearly $58,000 higher than the market’s median
• 67% Home owners, 10% more likely than the market
• 50% Married, 41% of Households with children, 5% & 17%
more likely than the market respectively.
• 50% white, 28% Hispanic, 13% Black/African American
10
Stand Out and Draw Attention to Your Message
Unique Ads
Section Front Advertising
Sun-Notes
Spadea Page Takeover
Push Down
Mobile Devices
Interstitial
Video
11
Connect with Your Best Targets Via Our Niche Products
Source: 2015 Media Kit; Site Catalyst (Formerly Omniture) January–June 2015 monthly average Internal Estimates
El Sentinel
# 1 Spanish-language publication in
Broward and Palm Beach
150,500 copies weekly
South Florida Parenting
South Florida parents/families
magazine of choice
100,000 copies monthly
Jewish Journal
Reaching South Florida’s
Jewish Community
154,200 zoned copies weekly
Forum Publishing Group
12+ weekly community
publications 350,000 copies
City & Shore Magazine
Upscale, lifestyle Magazine
46,000 copies weekly
Hot Summer Destinations
Upscale, travel Magazine
150,000 copies June, 2016
ElSentinel.com
Monthly Page Views: 73,700
SouthFloridaParenting.com
Monthly Page Views: 85,200
SunSentinel.com/Florida-
Jewish-Journal
Monthly Page Views: 22,900
SunSentinel.com - Broward
& Palm Beach News
Monthly Page Views: 1.3
million
City & Shore Magazine
Monthly Page Views: 9,000
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Programmatic:
Automated media buying through technology
Audience Targeting:
Target by demography, geography, online behaviors, and
consumed content
Retargeting:
Reach back out to your visitors of your own website
Online Video:
Deliver engaging online video campaigns with scale, including
YouTube TrueView
Mobile:
Reach on-the-go consumers within select geographies
More!
Expand Your Reach and Engage Your Target Audience
Branded content offers multiple ways to engage
your audience
Regardless of execution form, content will focus on
expertise within specific product categories, giving
consumers:
Needed information to make a purchase decision
Top featured/purchased items to help craft a final
product purchase
Geographically versioned for placement in the Florida
and desired markets
Ho
me
Pa
ge
Lin
k
Art
icle
s
Info
gra
ph
ics
Premium Network Targeting
TribX is a premium
partnership among 1,000’s
of websites designed to
extend your reach beyond
your Sun Sentinel digital
portfolio
13
Living Healthy Expo – Audience – South Florida Adults
January, 2016 | 10:00a.m. - 3:00 p.m.
South Florida Top Workplaces (honoring businesses)
April, 2016 | 12:30 p.m.
Awards program with reception and sit
down lunch
Westin Ft Lauderdale, Ft Lauderdale
Top Workplaces for People on the
Move (honoring individuals under 45)
August, 2016 | 6:30 p.m.
Awards program with cocktail reception
W Hotel, Ft Lauderdale
Party in Pink
(breast cancer awareness campaign)
October, 2016
TBD
Send Direct and Personalized Messages to the Community
Tribune Direct
Pinpoint your best prospects, strategically target their
households via Direct Mail and strengthen your brand.
Sun Sentinel Events*
Interact with consumers who live and work in your business neighborhood
Increase Brand awareness
Turn-key partnership, Sun sentinel takes care of all the event planning, promotion and implementation.
14 * Subject to change
Partner with Us to Help Local Kids!
A charity you can trust.
Your donation will be in good hands with a financially responsible, well respected, transparent
organization. We ensure all donations are being used correctly, thoroughly vetting all non-profit
agencies through a detailed grant review process. Sun Sentinel Children’s Fund is a 501c3, so
every donation is tax deductible.
Your donation goes further.
All donations to Sun Sentinel Children’s Fund are automatically matched by the McCormick
Foundation at 50%. And, because the McCormick Foundation and Sun Sentinel pay all
administrative and fundraising expenses, 100% of every donation—PLUS the match—goes directly
to the charities, organizations and people who need it most!
Your support will be recognized.
Sun Sentinel is proud to partner with local businesses who want to positively impact their
communities. Based on your charitable contribution, The Fund can develop a customized
program with unique exposure and opportunities to drive important areas of your business. The
Fund logo will be included on your ads to show your involvement in Sun Sentinel Children’s Fund
and recognize you as an organization that cares.
Your dollars are staying local.
15
From planning and strategy, to creative and
execution, Sun Sentinel offers you mass reach and
targeted strategies with our multimedia platform.
We're here to help you grow your sales, increase
your brand loyalty and maximize your ROI.
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