Super Bowl.Indianapolis.2012.Jan9

TOUCHDOWN CELEBRATION

Super Bowl XLVI

Indianapolis, IN 2012

Touch Down Celebration - 2008

The Bombardier Touchdown Lounge

Bringing a Touch of Luxury to Super Bowl XLVI

AboutBombardier Business Aircraft� Largest Private Jet

company in the World.� Builds three families of

high-performance Business Jets.

- Learjet- Challenger- Global

� Bombardier is a world leader in innovative transportation solutions, from jet card membership, fractional ownership to entire aircraft purchase.

Million Air, Indianapolis� Million Air is one of the

largest fixed-based operators for private aviation in the world, providing fueling, ground handling services, charter, maintenance, overnight hangar accommodations, including a brand new state of the art facility, recently acquired in July 2009.



What is the Touchdown Lounge?

� Bombardier has teamed with Million Air - Indianapolis International Airport (IND) to provide a V.I.P Arrivals & Departure Lounge for all customers arriving/departing on jet aircraft over the Super Bowl weekend using a transformed Hangar.

� A Most Exclusive Annual Event--- “So exclusive you can only get in if you arrive in a private jet.”

� On Sunday the V.I.P space will be used to host a viewing party for all pilots departing that evening. They will be joined by the owners and passengers after the game as they wait for their position for departure.



What Will It Look Like?

� The hangar has over 18,000 square feet usable space

� The hangar will be transformed into an intimate comfortable V.I.P arrivals/departures lounge.

� Catering & beverages will be provided

� Jumbo & flat screen Monitors for the viewing party arranged into mini living rooms

� Gift area on arrival & departure.

� Bombardier staff will greet each arriving aircraft and usher guests into the arrivals lounge.



Other Events

� Bombardier has held successful Touchdown Celebrations in San Diego, Miami, Fort Lauderdale and Phoenix, and Tampa.

� Bombardier will have two aircraft open & on display outside the hangar.

� The Bombardier Touchdown Lounge will be used to showcase a limited number of new luxury products & services that guests can interact with and be entertained.

� High end departure gifts and sampling.

� Rolls Royce in Fort Lauderdale, see video clip: http://www.youtube.com/watch?v=karkEfe4D7Q&feature=plcp&context=C3237641UDOEgsToPDskLGFkWGWy1O1IO6n0FfrHHF



Audience

Private jet owners are the Core Customer for Luxury Brands:

�Average individual wealth is greater than $3.5 billion for Bombardier owners

�Average individual wealth is greater than $50 million for Million Air clients

�46% interested in yachting

�38% interested in fast cars and motor sports

�25% play golf and travel to golf destinations

�25% collect fine art

�90% purchased fine jewelry

�85% purchased fashion/accessories

�79% stayed in a hotel/resort & spa for business and leisure

�25% took a cruise

�85% purchased wine or spirits

�90% own multiple homes and own or lease luxury vehicles



Celebrity Athlete Appearances

Quarterback Brady Quinn,

Phoenix, AZ - 2008





Schedule

� Thursday, February 2 Set-up

� Friday, Saturday Bombardier Touch Down Lounge

(February 3-4) Open, Catering

11:00AM-7:00 PM Bombardier Aircraft on Display

Meet & greet each aircraft

Arrivals Gift area

Flat screens on

� Sunday, February 5 Meet & greet each aircraft

8:00 AM - Midnight Bombardier Aircraft on display

Gift area and Catering

Pilot viewing party for Super Bowl XLVI



Logistics

� Location:

Million Air – Indianapolis International Airport

6921 Pierson Drive

Indianapolis, IN 46241(317) 554-8400

Sponsor fees vary per category and space requirements. Payment due with signed agreement. Partners are responsible for all additional costs, including construction of company/product branded area, staff, travel, hotel and transportation.

� Sponsor Information:

Charles Ward

[email protected]

(214) 995-5584

Please Visit, www.IdeasUSA.com

Katie Turpin

[email protected]

Documents

Super Bowl.Indianapolis.2012.Jan9