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Superhero Franchise Competitive Analysis - DIGITAL
Bat-Pod exhibition on the main malls of São Paulo – Brazil
http://madmag.com.br/2012/07/batpod-veiculo-do-novo-filme-do-batman-estara-exposto-em-sao-paulo/
Media Highlights
Licensing
Foroni themed productshttp://propagaremarketing.com.br/foroni/euvoltocomforoni-linha-batman-o/
Ingresso.com takeover
Media Highlights
Batman Arkham Origins Game exclusive edition all in Portuguese with the same
voices from the movie
Games
https://www.facebook.com/wbgamesbr/app_137541772984354
The Dark Knight RisesGameloft Mobile Game for iOS and Android
https://play.google.com/store/apps/details?id=com.gameloft.android.ANMP.GloftKRHM
https://itunes.apple.com/us/app/the-dark-knight-rises/id522704697?mt=8
Games
Facebook game to unlock images from the new Iron Man armors
https://www.facebook.com/ironman/app_146378445531115
Games
Iron Man 3 Gameloft Mobile Game for iOS and Android
https://itunes.apple.com/app/iron-man-3-the-official-game/id593586999?mt=8
https://play.google.com/store/apps/details?id=com.gameloft.android.ANMP.GloftIMH
Games
Mobile Game promoted through Facebook page
https://www.facebook.com/appcenter/gl_ironman_three
Games
Ingresso.com takeover
Media Highlights
YouTube Masthead
Media Highlights
Man of Steel Warner Bros. International EnterprisesMobile Game for iOS and Android
https://play.google.com/store/apps/details?id=com.wb.ManOfSteel
https://itunes.apple.com/us/app/man-of-steel/id640360377?mt=8
Games
Ingresso.com takeover
Media Highlights
Adoro Cinema
Takeover Custom wallpaper 4D
Wallpaper homepage video
Media Highlights
2O Site / Cinema n°1 do Brasil
Intervenção1
3O Site / Cinema n°1 do Brasil
Wallpaper Home Page Vídeo1
4O Site / Cinema n°1 do Brasil
Wallpaper 4D1
Trailer booster
7O Site / Cinema n°1 do Brasil
Trailer Booster1
Ingresso.com takeover
Media Highlights
13O Site de Cinema n°1 do Brasil
Trailer Booster Expand 1
13O Site de Cinema n°1 do Brasil
Trailer Booster Expand 1
10O Site de Cinema n°1 do Brasil
Intervenção Vídeo 1
11O Site de Cinema n°1 do Brasil
Wallpaper Customizada 4D Home Page 1
Adoro Cinema
Takeover Custom wallpaper 4D
Trailer booster
Media Highlights
https://itunes.apple.com/br/app/thor-o-mundo-sombrio-o-jogo/id633863854?mt=8
https://play.google.com/store/apps/details?id=com.gameloft.android.ANMP.GloftTRHM
Games
Thor: TDWGameloft Mobile Game for iOS and Android
http://skype.m.delivery.net/w/webView?cid=13999019952&mid=7703364804&pid=6666&vid=13846&ee=bmFrYW1vcnJpc29uQGxpdmUuY29t&si=&mv=H&bv=H&oc=N&k=7BA0J4&sc=
Digital Promotion
Send a video trough skype explaining why you want to see the movie and win 4 tickets *
*limited to the first 5.000 people
Ingresso.com takeover
Media Highlights
Website for the Cheetos Promotion. Users could create an account to register their cards collection
and combat other users online.
Promotions
Promotion on Facebook.Users should answer the quiz to earn points and win movie tickets.
https://www.facebook.com/notes/camesa-cama-mesa-e-banho/campanha-o-maior-f%C3%A3-do-filme-the-avengers/301386236596644
Promotions
Avengers AllianceMarvel Mobile Game for iOS and Android
https://play.google.com/store/apps/details?id=com.marvel.avengersalliance_goo
https://itunes.apple.com/au/app/avengers-alliance/id603628470?mt=8
Games
Avengers Initiative Marvel Mobile Game for iOS and Android
https://play.google.com/store/apps/details?id=com.disney.avengers_goo
https://itunes.apple.com/us/app/avengers-initiative-lite/id570814652?mt=8
Games
