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An illustrative presentation of the results of a survey on how people around the world make sense of superheroes.
Citation preview
Superheroes around the
World
CarrieLynn D. Reinhard, PhD.
Roskilde University
What is a superhero?
But what about these?
What makes some characters
superheroes, and others not?
Do they all have to be from the
United States?
What do people outside of the
United States think about
superheroes?
International Survey
• Spring of 2009, International survey:
– Advertised across different country specific
Facebooks, from the United States to Japan, from
South Africa to Sweden.
– 1000+ partially completed the online survey.
– Of this group, only the 112 who answered all the
close-ended answers and provided a real country of
origin were included in the analysis.
• Discuss:
– What defines a superhero?
– How well know American superheroes?
– What other cultures’ heroes could be
superheroes?
What defines a superhero?
Main Definitional Categories
• Sanctioned Mission
– Engages in missions sanctioned by society/culture in which stories
originate
– Either as “the calling”, assigned or personally taken up
• Superpower(s)
– Possesses some ability that is beyond what a normal human could do
with training or technology
• Secret Identity
– Engages in mission-related activities under a pseudonym to protect real
identity and loved ones
• Codename
– Pseudonym, or the operational name given when engaging in mission-
related activities
• Costume Motif
– Iconic representation of what the character stands for, is able to do,
overall theme/power
– Worn in mission-related activities, often to protect real identity
American SuperheroesSuperhero
Sanctioned
Mission
Super-
power(s)
Secret
identity Code-name
Costume
motif
Superman X X X X X
Batman X X X X
Wonder Woman X X X X X
Green Lantern X X X X X
The Flash X X X X X
Green Arrow X X X X
The Martian Manhunter X X X X
Spider-Man X X X X X
Iron Man X X X X X
Wolverine X X X X X
The Hulk X X X X
Storm X X X X X
Captain America X X X X
Ghost Rider X X X X X
Thor X X X
Mr. Fantastic X X X X
The Human Torch X X X X
Punisher X X X X
Hellboy X X X X
The Shadow X X X X X
Zorro X X X X
• The percentages of people who agree or disagree or are
not certain that the specific characteristic is necessary
for defining a character as a superhero.
1321 19
3440 37
68
13
2515
3229
24
22
74
5566
34 3139
10
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Extra
ord
inary
Ab
ilities
Stro
ng
Mo
ral
Co
de
Serv
e
Mo
tivatio
n
Secre
t
Iden
tity
Co
den
am
e
Orig
inal
Co
stu
me
Tig
hts
&
Cap
esYes
Maybe
No
How well known are American
superheroes?
Recognizing Superheroes: DC
1 011
5 10 131 3
8
2
55
2 4
8
5
5 4
96 93
73
8880 79
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Su
pe
rma
n
Ba
tma
n
Aq
ua
ma
n
Wo
nd
er
Wo
ma
n
Th
e F
lash
Gre
en
La
nte
rn
Yes
Maybe
No
Unfamiliar
Recognizing Superheroes: Marvel
515
2 5 28 135
5
26 10
5
13
5
7
2
5
157
10
85
73
9484
7380
64
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Wo
lve
rine
Mr. F
an
tastic
Sp
ide
r-Ma
n
Iron
Ma
n
Th
e H
ulk
Ca
pta
in
Am
eric
a
Th
or
Yes
Maybe
No
Unfamiliar
Recognizing Superheroes:
Other Comic Book
1325 25 21
13 14 1925
14
27
15 22
18 12
14
2113
22
1519
1412
11
17
60
26
4538
5562
56
37
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
He
llbo
y
Sw
am
p
Th
ing
Sp
aw
n
Pu
nis
he
r
Bla
de
Silv
er S
urfe
r
Gh
ost R
ide
r
Cro
w
Yes
Maybe
No
Unfamiliar
Recognizing Superheroes:
And Others Still…
19
34
2 617 15,2
14
16
5132
45
4,5
13
7
17
13
17
5,4
5443
30
49
21
75
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Th
e
Ph
an
tom
Th
e S
ha
do
w
Ta
rza
n
Zo
rro
Dic
k T
racy
Mr.
Incre
dib
le
Yes
Maybe
No
Unfamiliar
What is the reason for such
patterns of recognition?
What other cultures’ heroes
could be superheroes?
Would-Be, Could-Be SuperheroesSuperhero??
Sanctioned
Mission
Super-
power(s)
Secret
identity Code-name
Costume
motif
Ultraman X X X X X
Kamen Rider 1 X X X X X
Power Rangers X X X X X
Gatchaman X X X X
Sailor Moon X X X X X
The Guyver X X X X
NERV X X X
Samurai Pizza Cats X X
Mamoru Kusanagi X X X
Pretty Girl Sammy X X X X X
Witch Hunter Robin X X X X
Card Capturer Sakura X X X
The Knight Sabers X X X
Vash the Stampede X X X X
Voltron X X
Astro Boy X X X
Jesus X X X
Hercules X X
Robin Hood X X X
Beowulf X
James Bond X X X X
Recognizing Superheroes: Japanese
58 61
7
56
3020
18 11
17
13
22
22
85
12
7
10
14
1623
64
24
38 42
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Th
e G
uyve
r
Ka
me
n
Ra
ide
r
Po
we
r
Ra
ng
ers
Ga
tch
am
an
Go
ku
Sa
ilor M
oo
n
Yes
Maybe
No
Unfamiliar
Do other cultures, countries
have superheros?
North AmericaCanada:
Captain Canuck,
Fleur de Lys,
Nelvana
Argentina: El
Eternauta
Mexico:
El Santo,
Kaliman,
Blue Demon
Europe
France: Fantômas
Italy: Diabolik, Zagor
Spain: El Guerro del
Antifaz, El Capitán Trueno
United Kingdom: Tank Girl, James Bond, V, Judge Dredd, MarvelMan, Promethea,
Sherlock Holmes
Middle East
Israel: Sabraman, Adiri Atchelet Kuwait: The 99
Asia
Indonesia: Gundala, Gatotkaca, Garuda Putih China: The 108 Heroes of
The Water Margin
Japan: Volton, M.K.R., Akazukin Chacha, Saint
Tail, Astro Boy, Godzilla, Saint Seiya, Biomen
Let’s Break It Down…
• Codename: El Santo
• Secret Identity: Rodolfo
Guzmán Huerta (sorta…)
• Superpower(s): strength, wrestling moves
• Sanctioned Mission: to
fight supernatural
creatures, evil scientists,
criminals
• Costume Motif: silver
mask, cape, leggings
• Codename: Gundala
• Secret Identity: Sancaka
• Superpower(s): shoot
lightning, super speed
• Sanctioned Mission: to fight crime
• Costume Motif: Blue
spandex, red
boots/gloves, winged
ears
• Codename: Robin
Hood
• Secret Identity: Robert
Fitzooth, Earl of
Huntingdon, Robin of
Loxley
• Superpower(s): marksmanship
• Sanctioned Mission: to ”rob from the rich to
give to the poor”
• Costume Motif: green,
and a hood
• Codename: Samson
• Secret Identity: ...
• Superpower(s): tremendous strength
• Sanctioned Mission: to deliver the Israelites
from the Philistines
• Costume Motif: his
long hair, toga/loincloth
• Codename: Jesus
• Secret Identity: Son
of God
• Superpower(s): miracles
• Sanctioned
Mission: to ease
human suffering
• Costume Motif: long
hair, beard, simple
and flowing garmets
• Codename:
Diabolik
• Secret Identity: unknown
• Superpower(s): technology
• Sanctioned
Mission: to steal from
criminals
• Costume Motif: black spandex covers
all but eyes
• Codename: Pippi
Longstocking
• Secret Identity: Pippilotta
Delicatessa Windowshade
Mackrelmint Ephraim's Daughter
Longstocking
• Superpower(s): super
strength
• Sanctioned Mission: to
mock and dupe bad adults
• Costume Motif: long red
pigtails, patchwork dress,
long stockings
Appropriation versus Parody
Other Appropriations
• La Mujer Murcielago (1968)
• Japanese Spider-Man (1978)
• Turkish Superman (1979)
• Indian Superman (1987)
Parodies• Canada’s Mr. Canoehead
• Superlópez from Spain
• Falafel Man from Israel
• Supershlumper from Israel
• Italian Spider-Man (2008)
To learn more…
• International Catalogue of Superheroes
http://www.internationalhero.co.uk/
• My writings:
http://issuu.com/ourmediapolis