Supply chain 303

7/30/2019 Supply chain 303

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Operations Management 1 (5)

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DISC 333: SUPPLY CHAIN & LOGISTICS MANAGEMENT

Course Instructor

Name: Dr. Kamran Ali Chatha

Contact Details: 148-A, SDSB, Tel. 3560 8094, Email: [email protected]

Office Hours: By Appointment

Course Description

Course Code: DISC 333 Total No. of Sessions: 28 (100 minutes each)

Quarter: Fall-2011 Suitability: Undergraduate 3rd, 4th Year

In todays world of competitiveness supply-chains compete with supply-chains rather than individualorganizations. Individual organizations cannot survive by maximizing their local benefits rather they have

to develop linkages and collaborate with others in order to survive and get a bigger pie of the market

share. Moreover, globalization brings its own challenges and opportunities that impact the performance of

each partner within a supply chain.

In the wake of these challenges, many local and multinational organizations in Pakistan and abroad have

established their own supply chain planning departments. Whether that be manufacturing sector (FMCGs,

Textiles, Engineering goods, Defense etc.), services sector (Financial Services, Retailing, Food Industry

etc.) or social development sector (natural disaster management, social mobilization etc.), the need of

supply chain management has become imperative.

This course introduces necessary concepts in relation to analyzing, designing, and managing supply

chains from three perspectives:

(1) Operations Issues i.e. Demand forecasting, aggregate planning, inventory management, andenterprise resource planning systems;

(2) Distribution Issues i.e. Distribution strategy, facility location, warehouse management, andtransportation management;

(3) Purchasing Issues i.e. Purchasing management, developing and managing supplier relationships,third party logistics, and strategic sourcing;

These issues and many more in relation to these will be discussed at length and practical insights will be

developed by analyzing a number of Management Case-Studies. The treatment of the course is such that

after each major topical issue (described above) a full session will be dedicated to a case study that will

describe the topic in practice and will provide opportunity to discuss problems faced by the case-study

organization in practice.

At the same time students will be involved in a group project. They will take up a supply chain related

problem of an organization, analyze it, make models where necessary and recommend solutions in the

light of concepts developed throughout the course. The students will submit their findings in the form of

an oral presentation and a written report at the end of the course1.

1 The instructor will identify projects that can potentially be converted into case-studies or conference papers and

interested students may work with the instructor following the course to convert their project into a case-study,

conference paper, or even a senior project.


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Pre-Requisite

1. It is expected that participants possess basic knowledge of Algebra, Calculus and/or Statistics in orderto develop better understanding of the course.

2. Having taken Operations Managementcourse is an added advantage.

Grading

Students will be assessed as per following criteria, however, the instructor has the right of 5% re-

assigning of the criteria:

Class Participation : 20%

Quizzes : 10%

Assignments /

Written Case Analyses : 20%

Group Project : 15%

Final Exam : 35%

Written Case Analyses

The course has written case analyses report requirements. For this purpose you will form a group of

three students and each group will be submitting a written case analysis in the BEGINNING of each

Case Based Class. The choice of group members is up to you.

Each written case must be type written anda maximum of three 1.5 line-spaced pages plus appendices,charts and graphs are allowed. Each written case report will be graded for writing style as well as

analysis, recommendations and conclusions. Any text beyond three pages will not be graded. The written

case reports will be due in the BEGINNING of each Case Based Class session.

Group Project

The course requires you to engage in a project drawn from a company situation. The desire is for you to

attack a supply chain related problem of some kind, for example, demand forecasting, aggregate planning,

inventory management, logistics management, or distribution network analysis and resolve it. The project

team will consist of three people. It is advisable to have same group formation for the written case

analyses reports and group project.

Each group will present its project in both written and oral form. The oral presentations will be held

during the last two class sessions. The project report should target (say) 20-30 pages in length, 1 line

spaced. The project reports will be due after the final oral presentation. The quality of oral presentation

and written report besides the content will be a factor in assigning grades. You are encouraged to meet

your instructor on regular basis (preferably once in a week) in order to conceptualize, model,

analyze and find solution of the supply chain related problem being addressed in your project.

Recommended Books

Following books are recommended for this course however, students are strongly encouraged to consult

any other resources such as: books, journals, magazines, sharing personal experiences to enhance their

learning.


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Text Book:

(1) BCC: Bowersox, D.J., Closs, D.J., and Cooper, M.B., 2002, Supply Chain Logistics Management,McGraw Hill Higher Education, ISBN: 0-07-235100-4.

(2)WLT: Wisner, J.D., Leong, G.K., and Tan, K.C., 2005, Principles of Supply Chain Management ABalanced Approach, Thomson: South-Western Publishing, USA, ISBN-13: 978-0-324-19187-5.

Other Books:

(1) SKS: Simchi-Levi, D., Kaminsky, P., and Simchi-Levi, E., 2003, Designing & Managing the SupplyChain Concepts, Strategies, and Case Studies, 2nd edition, McGrall-Hill Higher Education, USA,

ISBN-13: 978-0-07-249256-9.

Detailed Course Outline

S.

No.

Topic

(Text / Case Study)

INTRODUCTION

1 Topic: Introduction to Supply Chain

Read: BCC2-Chapter-1: 21st Century Supply Chains2

3 Case: The Pioneer Hi-Bred International Inc. Supply Management

4 Topic: Rooh Afza Games (DOUBLE SESSION)

Read: The Bull Whip Effect in Supply Chains5

6 Case: Barilla SpA (A)

Read: The Bull Whip Effect in Supply Chains

OPERATIONS ISSUES IN SUPPLY CHAIN MANAGEMENT

7 Topic: Demand Forecasting

Read: WLT3-Chapter-5: Demand Forecasting and Collaborative Planning, Forecasting, and

Replenishment

2 BCC means the book, Bowersox, D.J., Closs, D.J., and Cooper, M.B., 2002, Supply Chain Logistics Management,

McGraw Hill Higher Education, ISBN: 0-07-235100-4.3 WLT means the book, Wisner, J.D., Leong, G.K., and Tan, K.C., 2005, Principles of Supply Chain Management

A Balanced Approach, Thomson: South-Western Publishing, USA, ISBN-13: 978-0-324-19187-5.


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8 Case: Supply Chain Management at World Co. Ltd.

Read: Rocket Science Retailing Is Almost HereAre You Ready?

9 Topic: Aggregate Planning & Inventory Management in Supply Chains

Read: (1) WLT-Chapter-6: Aggregate Planning and Inventory Management

(2) BCC-Chapter-10: Inventory Management and StrategyExercise: MacPherson Refrigeration

10

PROJECT PROPOSALS DUE

11 Case: L.L. Bean, Inc.: Item Forecasting and Inventory Management

Read: The Critical-Fractile Method for Inventory Planning

12 Topic: IT Enabled Supply Chain

Read: BCC-Chapter-7: Information Networks

13 Case: DEC: The Endpoint Model

Read:A Note on Manufacturing Resource Planning, MRP II (SKIM)

14 Case: Ford Motor Company: Supply Chain Strategy

Read: The Power of Virtual Integration: An Interview with Dell Computers Michael Dell (SKIM)

DISTRIBUTION ISSUES IN SUPPLY CHAIN MANAGEMENT

15 Topic: Network Design

Read: BCC-Chapter-15: Network Integration

16 Topic: Network Design

Read: BCC-Chapter-16: Design Process & Techniques

17 Case: Halloran Metals

18 Case:Merloni Elettrodomestici SpA: The Transit Point Experiment

19 Topic: Planning for Facility Locations


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Read: (1) WLT-Chapter-11: Facility Location Decisions

(2) BCC-Chapter-13: Warehousing (SKIM)

20 Case: Plaza, the Logistics Park of Zaragoza

21 Case: Velky Potraviny Prague

Read: BCC-Chapter-13: Warehousing (SKIM)

22 Topic: Transportation Management

Read: (1) BCC-Chapter-12: Transportation Management

23 Case: Exel plc--Supply Chain Management at Haus Mart

PURCHASING ISSUES IN SUPPLY CHAIN MANAGEMENT

24 Topic: Procurement-1

Read: (1) WLT-Chapter-2: Purchasing Management

(2) WLT-Chapter-3: Creating & Managing Supplier Relationships

25 Topic: Procurement-1

Read: (1) WLT-Chapter-3: Creating & Managing Supplier Relationships (continued)

(2) WLT-Chapter-4: Strategic Sourcing for Successful Supply Chain Management

26 Case: Freqon--Buyer-Supplier Evolution?

PROJECT REPORTS DUE

27 Project Presentations

28 Project Presentations

Documents

Supply chain 303