Supply chain Information Systems

8/3/2019 Supply chain Information Systems

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DEPARTMENT OF MECHANICALENGINEERING

COMPANY PERFORMING BOTH e-BUSINESS

AND RETAILING WITHIN A COUNTRY

SUPPLY CHAIN INFORMATION SYSTEMS

SUBMITTED BY,C.MAXWELL REJIL-1064008


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CONTENTS

1.INTRODUCTION2.WHAT IS e-BUSINESS?3.TYPES OF e-BUSINESS:

i. Business-to-Consumer (B2C)ii. Business-to-Business (B2B)

iii. Consumer-to- Consumer (C2C)iv. Peer-to-Peer (or) Mobile, or m-Commerce

4.THE ROLE OF e-BUSINESS IN A SUPPLY CHAIN5.CASE EXAMPLE TANISHQ;

a.COMPANY OVERVIEWb.HOW TANISHQ CAME INTO EXISTENCE?c. RETAILING DONE BY TANISHQ:d.e-BUSINESS BY TANISHQ

6.CONCLUSION7.REFERENCE


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1.INTRODUCTIONThe rise of the Internet, and attendant information

technologies and their application to business, has engendered a great

deal of hype. Commentators have, among other things, heralded the

arrival of a new economy and foretold the total transformation of the

way people conduct business through online shopping. It has also

completely altered in the methods used in the demand and supply chain

process. e-Business has focused on new information products and

networks. e- Business has emphasized the cost saving significance of the

Internet and the attendant technologies when doing business, this affects

the costs of transactions, internal management, and marketing of

products. Reactions to the opportunities and challenges of the Internet

have embraced every detail of the business environment. e-business will

require existing businesses to migrate fromplace to space. Not all parts

of the business will migrate some will stay behind, continuing to make

profits in the Old World and funding the New World initiatives.

This migration includes making challenging leadership decisions about

which e-business models will succeed and how they will integrate with

current channels to the customer. Many of the assets (e.g., brand, cash,

relationships, market share) of successful place-based businesses will

serve equally well in space, but some liabilities are painfully apparent.


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2.WHAT IS e-BUSINESS?Defining e-business is like searching the Internet. Electronic

business commonly referred to as "eBusiness" or "e-business", or an

internet business, may be defined as the application of information and

communication technologies (ICT) in support of all the activities of

business. Commerce constitutes the exchange of products and services

between businesses, groups and individuals and can be seen as one of

the essential activities of any business. Electronic commerce focuses on

the use of ICT to enable the external activities and relationships of thebusiness with individuals, groups and other businesses. Laudon and

Traver have defined e-Business as the digital enablement of

transactions and processes within a firm, involving information systems

under the control of the firm, which doesnt include the companys

revenue. For example, a companys inventory management system and

warehousing do not affect its revenue directly, such as its sales strategies

and models. It comes under the domain of e-Business. However working

Definition of e-business is:

Marketing, buying, selling, delivering, servicing, and

paying for products, services, and information across (nonproprietary)

networks linking an enterprise and its prospects, customers, agents,suppliers, competitors, allies, and complementors.

The essence of definition is the conduct of business and business

processes over computer networks based on nonproprietary standards.


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3.TYPES OF e-BUSINESSThere are several types of business methods in todays e-

business scopes, such as:

Business-to-Consumer (B2C)

Business-to-Business (B2B)

Consumer-to- Consumer (C2C)

Peer-to-Peer (or) Mobile, or m-Commerce

BUSINESS TO CONSUMER:The B2C model can be easily seen from many web sites

because it sells the products, information and service to consumers and

gains the revenue. The B2C model involves a business selling directly to

consumers via a web site. This direct selling is the main reason that

companies create these web sites. Also from these web sites revenue

models, online businesses can be sorted into five different categories

such as advertising revenue model, transaction fee revenue model,

subscription revenue model, sales revenue model and affiliate revenue

model

BUSINESS TO BUSINESS:Before the Internet, business-to business transactions were

referred to simply as trade or the procurement process. The term total

inter-firm trade refers to the total flow of value among firms. Today we


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use the term B2B Commerce to describe all types of computer-enabled

inter-firm trade such as the use of the Internet and other networking

technologies to exchange value across organizational boundaries

CONSUMER TO CONSUMERC2C commerce helps consumers find and sell goods to each

other as an online market provider. Sellers can post the goods that they

want to sell in web page and the website charges sellers a percentage on

the prices of goods sold. As an online marketplace provider the website

does not need to take too much control of these goods on its web pagesand allows users to communicate to each other. Most of these types of

online marketplace providers dont provide any payment system for their

users because if the company built a high security payment system this

could be very expensive. Users need to make a payment by sending a

money order or personal check, or through other payment systems from

third parties.

PEER TO PEER:P2P business provides its users the software to install in the

users pc and allows the P2P provider to use the pc along with the

company pc as a super computer. Some of P2P software could work

together for science research while the users are not using theircomputers and users will have free access to use the websites resource

online. Using another type of P2P business, users can search whatever

kind of entertainment resource they are interested in through the P2P


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softwares search engine and download music, pictures, movies, and

documents from other peoples computers that also have the same P2P

software installed. Mobile commerce refers to the use of small mobile

devices to send and receive information. This includes devices such as

cell phones, pagers, PDAs, and game players. This is closely linked to

P2P commerce, as P2P is the major method by which such devices send

and receive information.

4.THE ROLE OF e-BUSINESS IN A SUPPLY CHAINE-business involves the execution of business transactions

over the Internet. Companies conducting e-business perform some or all

of the following activities over the Internet across the supply chain:

Providing product and other information

Negotiating prices and contracts

Placing and receiving orders

Tracking orders

Filling and delivering orders

Paying and receiving payment.

Companies have used the Internet in a variety of ways to

enhance supply chain performance.


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5.CASE EXAMPLE-TANISHQCOMPANY OVERVIEW:

Tanishq is a prominent jewellery brand ofIndia. It pioneered

the concept of branded jewellery and ornaments in India. It is a division

ofTitan Industries Limited, a company promoted by theTata Group,

one of India's largest conglomerates. The name Tanishq has been formed

by combining "Ta" (the first two letters of Tata) and "Nishk or Nishkh"

(meaning gold coin or necklace in Sanskrit).

HOW TANISHQ CAME INTO EXISTENCE?

The Tanishq saga began in the early 1990s, primarily fuelled

by the fabled Tata entrepreneurial spirit and partly forced by

circumstance. The splendid Titan watches success story was already up

and running, and happened to need more foreign exchange to purchase

the imported components and machines required to keep up with the

burgeoning watch production. But with India going through a foreign

exchange crisis, there was no help coming in, forcing Titan to search for

a business that would earn them the required foreign currency.

It was launched in 1994 as a range of jewellery and jewellery

watches meant for the European & American markets. But things began

to change globally around this time, and the West entered a protracted

period of slow economic growth followed by recession. Supplying

jewellery to the Americans & Europeans suddenly no longer seemed an

attractive proposition.
http://en.wikipedia.org/wiki/Jewelleryhttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Titan_Industrieshttp://en.wikipedia.org/wiki/Titan_Industrieshttp://en.wikipedia.org/wiki/Titan_Industrieshttp://en.wikipedia.org/wiki/Tata_Grouphttp://en.wikipedia.org/wiki/Tata_Grouphttp://en.wikipedia.org/wiki/Tata_Grouphttp://en.wikipedia.org/wiki/Sanskrithttp://en.wikipedia.org/wiki/Sanskrithttp://en.wikipedia.org/wiki/Tata_Grouphttp://en.wikipedia.org/wiki/Titan_Industrieshttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Jewellery


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Initially, the criticism for Titans foray into jewellery was

loud and often bitter. Eventually, however, the critics were silenced.

Tanishq, today, is perhaps the only major Tata brand with a strong

appeal for women. Very importantly, Tanishq has brought to the market

a whole new standard of business ethics and product reliability, in the

process bringing about a transformation in the manner in which

jewellery is bought and sold in India.

RETAILING DONE BY TANISHQ:

Tanishq has an exquisite range

ofgold, gems and diamonds jewellery. It is Indias largest and fastest

growing jewellery brand in India. Tanishq started in 1995 and

challenged the established family jeweler system prevalent in India.

Tanishq has set up production and sourcing bases with thorough

research of the jewellery crafts of India. The Tanishq factory located at

Hosur, Tamil Nadu (India) spreads over 135,000 sq ft (12,500 m2) and

complies with all labor and environmental standards.

Tanishq spread awareness to the public about alleged impurity in

Gold jewellery across India. Tanishq introduced innovations like Karat

meter, the only non destructive means to check the purity of gold andmachine made jewellery.

Tanishq Brand of Jewellery is not only a successful jewellery

company but has also made the jewellery market in India more
http://en.wikipedia.org/wiki/Goldhttp://en.wikipedia.org/wiki/Gemstonehttp://en.wikipedia.org/wiki/Diamondshttp://en.wikipedia.org/wiki/Hosurhttp://en.wikipedia.org/wiki/Tamil_Naduhttp://en.wikipedia.org/wiki/Karatmeterhttp://en.wikipedia.org/wiki/Karatmeterhttp://en.wikipedia.org/wiki/Karatmeterhttp://en.wikipedia.org/wiki/Karatmeterhttp://en.wikipedia.org/wiki/Karatmeterhttp://en.wikipedia.org/wiki/Karatmeterhttp://en.wikipedia.org/wiki/Tamil_Naduhttp://en.wikipedia.org/wiki/Hosurhttp://en.wikipedia.org/wiki/Diamondshttp://en.wikipedia.org/wiki/Gemstonehttp://en.wikipedia.org/wiki/Gold


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organized than it ever was. There are a total of 84 stores in 61 Indian

cities at present. Apart from buying jewellery, customers can also

exchange them and avail from special discount offers. It possible to

choose from exclusive jewellery like diamond studded gold jewellery

with lots of innovative designs. Tanishq Jewelry Brands gives customers

a wide range of jewellery to choose from, necklaces, bracelets, rings,

earrings when you step into a Tanishq showroom in India. They can

choose from contemporary designs, which highlight the modern

thoughts and desires. The traditional jewellery focusing on the variousaspects of the Indian history are also popular with the customers.

Platinum jewellery and silverware designed by trained people are also a

part of Tanishq Jewellery Brand.

By the encouraging response from customers end to its branded

jewellery over a period of time, Tanishq, an arm of Titan Industries, isseriously looking at destination stores such as Lifestyle, Pantaloons,

Globus, Big Bazaar and other leading chain stores in India for boutiques.

During the launch of its first-ever shop-n-shop boutique store at

retail Major Shoppers Stop, Tanishq head (retail operations & sales)

Govind Raj said:

We feel destination stores like Shoppers Stop will

provide huge opportunity for Tanishq where public convergence is huge

in numbers every-day. We have systematically analyzed this concept

and decided to plunge into this new concept


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With retailing becoming the order-of-the-day given the public

interest, convenience and the cost of infrastructure attached to it,

Tanishq sees this new concept generating a positive response.

Tanishq is focusing on the franchise route and is about to open 10

more stores across the country in the next two years to take it to a total

of 75. Over 70 per cent ofour sales come from franchises.

With the opening up of new franchise outlets and destination store

boutiques, Tanishq hopes to achieve Rs. 800 crore turnovers in the next

three years against the current Rs. 450 crore. Tanishq has also earmarked

an ad budget of Rs. 6 crore to showcase new models and new concept

stores during this festive season.

Fig: The recent, 22000 sq.,ft showroom at Usman Road, Chennai.


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e-BUSINESS BY TANISHQ

Tanishq has entered into e-business recently with the

advancement of the Technology.

Fig: Tanishq online web page


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When a user is new to online shopping the website is designed in a

manner that all can easily access to it by the instructions and procedures.

Fig: Image showing how new user can shop online.


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TANISHQ CATALOG IN WEB:

Fig: Image showing online catalogue.

Tanishq also provides option for comparing its products in the

website. This is shown in the next image:


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Fig: Comparison of products

ONLINE SHOPPING IN TANISHQ:

To shop online in Tanishq first the customer must possess a credit

card. Having a credit card customer login to the website and initially it

will ask details for registration for a new user. Having our own login and

password Tanishq provides way for online shopping. Customer can view

the catalog of the products based on the occasion, the price range and themetal type we are looking for. Next is to move the products to our

shopping bag and options are provided to compare the products online

and after selecting the suitable design for the customers need now the


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billing Process starts. It will ask for the address of delivery and the

destination details this makes the system more reliable. Finally the

payment of bill is done by the card customer possess.

SERVICE BEING RENDERED:

When the customer is just viewing and going offline without a

purchase the customer care being run by Tanishq will call us for

assistance (Sir actually this happened when I was just viewing the way

how shopping is being done there. I got repeated 2 calls the very nextday, when I am unable to attend they again gave me a ring that evening

asking can we assist you and what difficulties you had in shopping and

such customer relation related questions). Thus the company is trying its

best to retain its customers.

CONCLUSION:

Tanishq stands out as a brand that abides by values of

trustworthiness, credibility and respect. By introducing revolutionary,

innovative designs in a market that worships tradition, the brand created

its own tradition of retail success. Yet Tanishq is more than just a

jewellery retailer. It stands for reassurance of quality and ethics. The factthat it belongs to the Tata family assures the customer that with Tanishq,

all that glitters is certainly pure gold. Thus e-business will become a

success story based on the way the relation with customer is maintained.


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REFERENCE:

1. http://www.tanishq.co.in/content/how-buy-diamond-and-gold-

jewellery-online-online-shopping-guide

2. http://www.tanishq.co.in/online-diamond-gold-jewellery-shop

3. PLACE TO SPACE Migrating to eBusiness Models, Peter Weill

and Michael R. Vitale

4. e-BUSINESS AND THE SUPPLY CHAIN MANAGEMENT by

Jorge R. Len-Pea, Executive Director Partner, Secured Assets Yield

Corporation Limited5. WHICH E-BUSINESS IS RIGHT FOR YOUR SUPPLY CHAIN?

By Sunil Chopra and Jan A. Van Mieghem.

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Supply chain Information Systems