Qualitative research to explore themes and issues. December 2012 Focus groups with parents and non-parents (4). Small groups with education policy advocates (2). Phone interviews with local business leaders (10). Statewide survey of 1,519 NC citizens. January 28 – February 6, 2013 100% voted in 2012 elections, 85% voted in 2010 elections. Not work in education or sensitive industry (news, advertising, etc.). Representative of the state in terms of race, urban/rural residence, and presence of school-aged children. Methodology 3
