Supporting the Value Chain Components MIS in Functional Units Competitive Strategy S13 MIS 2 Review Porters application to MIS design Analyze Competitive Forces Select Competitive Strategy Apply Strategy to Value Chain by modifying Business Processes Functional MIS are systems working WITHIN functional units Cross Functional MIS are system ACROSS functional units Info Systems in Organizations Information Application vs Information System S13 MIS 4 Distinguish between Sales application package Sales Information System Application is Software/Hardware System is Hardware, Software, Data, Procedures, People Business Process Management S13 MIS 5 Process a.k.a. Procedures from CBIS model Organizing Processes in Functional Units Sales, Operations, Customer Services, Accounting, HR Limits of this are shown by Fox Lake example Weddings vs Maintenance Mature MIS are an expression of Business Processes Isolated Business Processes S13 MIS 6 Three MIS at Fox Lake Facilities grounds, buildings, staff Golf Ops tee times, pro shop, crm Wedding Events increase reputation, one-off customers, complex setup Conflict in Fox Lake Scenario? When do businesses "discover" info silos? Scope of Info Systems S13 MIS 7 Personal IS example? Workgroup/Department/Functional IS example? Enterprise IS example InterEnterprise / Industry wide IS - example Common Departmental IS S13 MIS 8 Sales and Marketing Operations / Manufacturing Customer Service Human Resources Accounting