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Survey 11-04 Results: Functional Foods
1. Probiotics
2. Plant Sterols
3. Omega-3 Fatty Acids
4. General
1444 panelists responding
2
Topic list
• Knowledge of health benefits of probiotics;
• Weekly cost of probiotics;
• Weekly food intake of different types of probiotic products;
• Perceptions of health benefits from probiotics;
• Change in consumption of probiotics because of health concerns;
• Discouraging purchasing factors for probiotics.
1. Probiotics
Q2. On average, how much do you spend per week on
products containing probiotics?
4
Percent of panelists in each spending category
Q3. How often do you typically eat the following types of
probiotic products?
5
A. Aged cheese (Cheddar,
Edam, Emmental, Gouda)
B. Buttermilk
Percentage of responses
6
C. Crème fraîche (soured cream)
Q3. How often do you typically eat the following types of
probiotic products? Continued…
D. Dietary supplements with probiotics
Percentage of responses
7
Q3. How often do you typically eat the following types of
probiotic products? Continued…
E. Kefir (fermented milk drink) F. Probiotic enriched cereal
Percentage of responses
Q3. How often do you typically eat the following types of
probiotic products? Continued…
8
H. Probiotic enriched juice G. Probiotic enriched ice cream
Percentage of responses
9
I. Probiotic enriched milk
Q3. How often do you typically eat the following types of
probiotic products? Continued…
J. Probiotic enriched yogurt
Percentage of responses
10
Q3. How often do you typically eat the following types of
probiotic products? Continued…
L. Probiotic enriched snack
(candy bar, granola bar)
K. Probiotic enriched yogurt drink
Percentage of responses
11
Q3. How often do you typically eat the following types of
probiotic products? Continued…
M. Probiotic fermented vegetable
(pickles, chutneys, sauerkraut)
N. Other probiotic products
Percentage of responses
Q4. What health benefits do you expect from eating foods, drinks
and/or supplements that contain probiotics?
Select all that apply.
Items
Number of
responses
A. To maintain my overall health and wellness 783
B. To improve my current health problems 305
C. To make up for my unhealthy eating habits 139
D. To supplement my healthy eating habits 514
E. To reduce my risk of getting a disease 334
F. No benefit 51
G. I don't buy any products with probiotics 138
H. I don't know 263
12 (Many panelists selected more than one item)
Q5. Have you increased or decreased your consumption of
probiotics over the last 3 months because of health concerns?
13
Nu
mb
er o
f p
eople
res
pon
din
g Total number of
panelists 1444
Q6. What factors might discourage you from purchasing products containing
probiotics? Select all that apply.
Items Number of
responses
A. I do purchase products containing probiotics 519
B. They are not available where I shop 130
C. I just haven't thought about buying them 327
D. I don't know enough about them 451
E. I take vitamin and mineral supplement(s) instead 162
F. I think they are overpriced 270
G. I already maintain a healthy diet and lifestyle 270
H. I don't believe the claims they make 134
I. I can't afford to purchase these products 111
J. These products do not taste good 41
K. These products are not natural 48
L. Other 54
M. I don't know 171
14 (Many panelists selected more than one item)
15
Topic list
• Knowledge of health benefits of plant sterols;
• Weekly cost of plant sterols;
• Weekly food intake of different types of plant sterol products;
• Perceptions of health benefits from plant sterols;
• Change in consumption of plant sterols because of health concerns;
• Discouraging purchasing factors for plant sterols.
2. Plant sterols
Q8. On average, how much do you spend per week on
products containing plant sterols?
17
Percent of panelists in each spending category
Q9. How often do you typically eat the following products that
contain plant sterols?
18
A. Dietary supplements with plant sterols B. Plant sterol enriched margarine
Percentage of responses
Q9. How often do you typically eat the following products that
contain plant sterols? Continued…
19
C. Plant sterol enriched yogurt D. Plant sterol enriched yogurt drink
Percentage of responses
20
E. Other plant sterols products
Percentage of responses
Q9. How often do you typically eat the following products that
contain plant sterols? Continued…
Q10. What health benefits do you expect from eating foods, drinks
and/or supplements that contain plant sterols?
Select all that apply.
21
Items Number of
responses
A. To maintain my overall health and wellness 376
B. To improve my current health problems 179
C. To make up for my unhealthy eating habits 77
D. To supplement my healthy eating habits 222
E. To reduce my risk of getting a disease 226
F. No benefit 42
G. I don't buy any products with plant sterols 290
H. I don't know 674
(Many panelists selected more than one item)
Q11. Have you increased or decreased your consumption of
plant sterols over the last 3 months because of health concerns?
22
Total number of
panelists 1444
Nu
mb
er o
f p
eople
res
pon
din
g
Q12. What factors might discourage you from purchasing products
containing plant sterols ? Select all that apply.
23
Items Number of
responses
A. I do purchase products containing plant sterols 169
B. They are not available where I shop 87
C. I just haven't thought about buying them 419
D. I don't know enough about them 610
E. I take vitamin and mineral supplement(s) instead 119
F. I think they are overpriced 124
G. I already maintain a healthy diet and lifestyle 204
H. I don't believe the claims they make 88
I. I can't afford to purchase these products 74
J. These products do not taste good 19
K. These products are not natural 49
L. Other 3.440
M. I don't know 441
(Many panelists selected more than one item)
24
Omega-3 Fatty Acids
Topic list
• Knowledge of health benefits of omega-3;
• Weekly cost of omega-3;
• Weekly food intake of different types of omega-3 products;
• Perceptions of health benefits from omega-3;
• Change in consumption of omega-3 because of health concerns;
• Discouraging purchasing factors for omega-3;
• Intake of fat containing foods.
Q13. How much do you know about the health benefits of
omega-3 fatty acids?
25
Percentage of responses
Q14. On average, how much do you spend per week on
products containing omega-3 fatty acids?
26
Percent of panelists in each spending category
Q15. How often do you typically eat these products
containing omega-3 fatty acids?
27
Percentage of responses
A. Animal fat (butter, lard, tallow) B. Canola oil
Q15. How often do you typically eat these products
containing omega-3 fatty acids? Continued…
28
D. Flaxseeds
Percentage of responses
C. Fish oil capsules and cod liver oil
Q15. How often do you typically eat these products
containing omega-3 fatty acids? Continued…
29
E. Flaxseed oil F. Flaxseed oil capsules
Percentage of responses
Q15. How often do you typically eat these products
containing omega-3 fatty acids? Continued…
30
Percentage of responses
G. Hemp (oil, seeds) H. Nuts and seeds (cashews, hazelnuts,
macadamia nuts, pecans)
Q15. How often do you typically eat these products
containing omega-3 fatty acids? Continued…
31
I. Oily fish (anchovies, herring,
mackerel, salmon, sardines, trout,
tuna)
J. Omega-3 enriched bread
Percentage of responses
Q15. How often do you typically eat these products
containing omega-3 fatty acids? Continued…
32
K. Omega-3 enriched cereal L. Omega-3 enriched dairy, alternative
beverage (soy, hemp)
Percentage of responses
33
M. Omega-3 enriched eggs N. Omega-3 enriched fruit juice
Q15. How often do you typically eat these products
containing omega-3 fatty acids? Continued…
Percentage of responses
34
O. Omega-3 enriched margarines
or other spreads
Q15. How often do you typically eat these products
containing omega-3 fatty acids? Continued…
P. Omega-3 enriched milk
Percentage of responses
Q15. How often do you typically eat these products
containing omega-3 fatty acids? Continued…
35
Q. Omega-3 enriched snack (candy
bar, granola bar)
R. Omega-3 enriched yogurt
Percentage of responses
Q15. How often do you typically eat these products
containing omega-3 fatty acids? Continued…
36
S. Seafood (scallops, shrimp) T. Soybean (edamame beans, soybean oil,
tofu)
Percentage of responses
Q15. How often do you typically eat these products
containing omega-3 fatty acids? Continued…
37
V. Other omega-3 products U. Walnuts
Percentage of responses
Q16. What health benefits do you expect from eating foods, drinks
and/or supplements that contain omega-3 fatty acids? Select all
that apply.
38
Items Number of
responses
A. To maintain my overall health and wellness 945
B. To improve my current health problems 352
C. To make up for my unhealthy eating habits 142
D. To supplement my healthy eating habits 592
E. To reduce my risk of getting a disease 522
F. No benefit 24
G. I don't buy any products with omega-3 fatty acids 49
H. I don't know 207
(Many panelists selected more than one item)
Q17. Have you increased or decreased your consumption of
omega-3 fatty acids over the last 3 months because of health
concerns?
39
Total number of
panelists 1444
Nu
mb
er o
f p
eople
res
pon
din
g
Items Number of
responses
A. I do purchase products containing omega-3 fatty acids 626
B. They are not available where I shop 79
C. I just haven't thought about buying them 214
D. I don't know enough about them 263
E. I take vitamin and mineral supplement(s) instead 149
F. I think they are overpriced 236
G. I already maintain a healthy diet and lifestyle 196
H. I don't believe the claims they make 62
I. I can't afford to purchase these products 108
J. These products do not taste good 32
K. These products are not natural 29
L. Other 41
M. I don't know 219
Q18. What factors might discourage you from purchasing products containing
omega-3 fatty acids? Select all that apply.
40 (Many panelists selected more than one item)
Q19. Are you more likely to purchase foods if they contain the
following fats?
41
Average response on the scale of 1 = Very unlikely 4 = Neutral 7 = Very likely
42
Topic list
• Place of purchase for functional foods convenient for the
consumer;
• Place where consumer would like to see these products sold;
• Household consumption: functional foods by members under
18years old;
• Household consumption: frequency by members under 18 years
old;
• Canadian status;
• Cultural background influences on food choices;
• Comments regarding probiotics, plant sterols, omega-3 fatty acids.
4. General
Q20. Over the last 3 months, where have you purchased
products containing probiotics, plant sterols and/or omega-3
fatty acids? Select all that apply.
Items
Number of responses
Probiotics Plant Sterols Omega-3 I don’t know
A. Cafeteria 26 4 26 430
B. Convenience store (7-11, gas
station)
18 3 25 396
C. Drug store or pharmacy 101 26 196 322
D. Local, independent grocery
store
354 138 434 249
E. Mass merchandiser (Costco,
Superstore, Walmart)
509 210 675 225
F. Natural/health food store (Vita
Health, Sunrise)
134 63 200 321
43 (Many panelists selected more than one item)
Q20. Over the last 3 months, where have you purchased
products containing probiotics, plant sterols and/or omega-3
fatty acids? Select all that apply. Continued…
Items
Number of responses
Probiotics Plant Sterols Omega-3 I don’t know
G. Online 20 9 18 342
H. School 11 2 7 345
I. Specialized nutritional
supplement store (GNC)
25 16 47 325
J. Supermarket (Co-op,
Safeway, Sobeys)
705 316 822 209
K. Vending machine 4 2 10 336
L. I don't buy any food, drink
and/or supplement product(s),
but I am willing to try
103 126 92 254
44 (Many panelists selected more than one item)
Q21. Where would you like to see these products sold?
Select all that apply.
45
Items
Number of responses
Probiotics Plant Sterols Omega-3 I don’t know
A. Cafeteria 314 242 332 309
B. Convenience store (7-11, gas
station)
226 174 233 321
C. Drug store or pharmacy 334 283 376 269
D. Local, independent grocery
store
581 488 613 224
E. Mass merchandiser (Costco,
Superstore, Walmart)
663 575 700 210
F. Natural/health food store (Vita
Health, Sunrise)
436 388 466 240
(Many panelists selected more than one item)
Q21. Where would you like to see these products sold?
Select all that apply. Continued…
46
Items
Number of responses
Probiotics Plant Sterols Omega-3 I don’t know
G. Online 128 117 139 344
H. School 299 242 304 308
I. Specialized nutritional
supplement store (GNC)
247 226 268 287
J. Supermarket (Co-op, Safeway,
Sobeys)
779 684 825 197
K. Vending machine 187 160 209 324
L. I don't buy any food, drink
and/or supplement product(s), but I
am willing to try
114 115 120 271
(Many panelists selected more than one item)
Q22. In your household, are there any people under 18-years
of age that consume the following products?
47
A. Probiotics B. Plant sterols
Percentage of responses
Q22. In your household, are there any people under 18-years
of age that consume the following products? Continued…
48
C. Omega-3
Percentage of responses
Q23. How often do those members of your household, under the
age of 18-years-old, consume the following food, drink and/or
supplement products?
49
A. Probiotics B. Plant sterols
Percentage of responses
Q23. How often do those members of your household, under the
age of 18-years-old, consume the following food, drink and/or
supplement products? Continued…
50
C. Omega-3
Percentage of responses
Q24. How long have you lived in Canada?
51
Items Responses (%)
A. Born in Canada 89
B. More than 10 years 7.6
C. 6-10 years 0.9
D. 1-5 years 0.6
E. Less than 1 year, or visiting 0.1
F. No response 1.9
Q25. Which cultural background influences your current
food choices at home?
52
Items Responses (%)
Indigenous Peoples of Manitoba 8.4
Indigenous Peoples of Canada 7.5
Indigenous Peoples, elsewhere 0.6
Northern America (Bermuda, Canada, USA) 58.7
Central America (Mexico, Nicaragua, Panama) 3
South America (Argentina, Colombia, Ecuador) 0.8
Caribbean (Cuba, Trinidad and Tobago) 0.4
Northern Europe (Denmark, Finland, Iceland,
Ireland, Lithuania, Norway, Great Britain)
17.3
Eastern Europe (Bulgaria, Czech Republic, Poland,
Russian Federation, Slovakia, Ukraine)
17.9
Note: Regions were pre-determined by the UN Statistics Division. Countries listed are examples from each area.
Q25. Which cultural background influences your current
food choices at home? Continued…
53
Items Responses (%)
Southern Europe (Greece, Italy, Portugal, Spain) 6.5
Western Europe (France, Germany, Netherlands) 12.5
Northern Africa (Egypt, Libya, Morocco, Sudan) 0.3
Eastern Africa (Ethiopia, Uganda, Tanzania) 0.2
Southern Africa (Namibia, South Africa) 0.1
Western Africa (Liberia, Nigeria, Senegal) 0
Middle Africa (Angola, Cameroon, Central African
Republic, Congo, Gabon)
0
Eastern Asia (China, Korea, Japan, Mongolia) 4.7
South-Eastern Asia (Indonesia, Philippines) 0.9
Southern Asia (Afghanistan, India, Iran, Pakistan) 1.8
Note: Regions were pre-determined by the UN Statistics Division. Countries listed are examples from each area.
Q25. Which cultural background influences your current
food choices at home? Continued…
54
Items Responses (%)
Western Asia (Azerbaijan, Iraq, Israel, Turkey) 0.6
Central Asia (Kazakhstan, Turkmenistan) 0
Australia and New Zealand 0.4
Melanesia (Fiji, Papua New Guinea) 0
Micronesia (Guam, Marshall Islands, Palau) 0
Polynesia (Cook Islands, Samoa, Tonga) 0
[2] United Nations Statistics Division (2011). Composition of macro geographical (continental) regions, geographical sub-regions, and selected economic and other
groupings. Retrieved from http://unstats.un.org/unsd/methods/m49/m49regin.htm.
Note: Regions were pre-determined by the UN Statistics Division. Countries listed are examples from each area.
55
This is a Faculty of Human Ecology,
University of Manitoba Project.
Funding is provided by Growing Forward,
a federal-provincial-territorial initiative.
Acknowledgements…
Feltham, T., Lengyel, C., Sevenhuysen, G. (2012). Manitoba Consumer Monitor Food Panel. Published by
the University of Manitoba. Funded by Growing Forward, a federal-provincial-territorial initiative.
Phone: 204.487.3716
Toll Free: 1.877.538.5543
Fax: 204.632.5143
Email: [email protected]
Website: www.mcmfoodpanel.ca
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Twitter: twitter.com/#!/mcmfoodpanel
Address: 13-59 Scurfield Blvd; Winnipeg, MB; R3Y 1V2
56
For more information…