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Survey Questionnaire for Feasibility Study of Hashtag MagazineTarget Respondents : BSBA students taking BA 12: Feasibility Study
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SURVEY QUESTIONNAIRE 1Good day respondent! We are BS Business Administration Student of Xavier University – Ateneo de Cagayan. We are conducting this survey to gather relevant market information for the feasibility study of our future product and service offering. As such, we humbly ask for your assistance by taking this survey questionnaire. Your honesty in answering the questions is highly appreciated. Thank you!
Name (Optional)Year and Course Must be BSBA, currently taking BA 12
1. Do you intend to advertise your FS product/service? Yes No
2. How do you think will advertisements affect the future sales of your FS product/service?
Sales will be significantly higher than projected
Sales will be slightly higher than projected No effect on Sales Negative effect on Net Profit
3. Will you be willing to advertise your products and/or services in a locally published magazine or similar publication?
Yes No
4. What would be the highest cost of advertising you are willing to pay in a locally published magazine?
PHP 500.00 per month 2,500.00 per month 5,000.00 per month At any cost
5. If the publication is circulated every month, how often do you think will you advertise?
Monthly 6 months or more At least twice a year Once Never Others, pls
specify_________________________________6. In the following list, please rate from 1 to 7, 7 being
the highest and 1 being the lowest, as to which factor/feature do you mostly consider in advertising in a locally published magazine.______ Content and Features of the magazine______ Brand or Popularity______ Price of the Magazine______ Advertising Fee______ Design, Lay-out, and Print Quality______ Number of Readers/Subscribers______ Scope of CirculationOthers factors, pls. specify: ___________________________________
7. Would you offer promo and/or discount coupons to your customers to further help you increase your sales?
Yes No8. What do you think will be the effect of giving out
promo/discount coupons to the future sales of your FS product/service?
Sales will be significantly higher than projected
Sales will be slightly higher than projected No effect on Sales Negative effect on Net Profit
9. What would be the amount of discounts/promo will you offer to the potential customers?
Up to PHP 2.00 Up to 5% of S.
Price
About 30% Others, Specify:
_____