Survival Guide An Industry Perspective · the new The New Fat - Suze • Dewalt • Karrimor • Savox Communications • Hopkins Solicitors • London Business School • Hoofers

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Survival Guide

An IndustryPerspective

27th September 2010

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• The New Fat - Suze

• Building a portfolio

• Personal qualities

• Getting work experience

• Job interviews

• Survival tips

• Q&A

The agenda

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The New Fat - Suze

The New Fat is a Nottingham born graphic design agency, with clients from various industries across the UK.

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The New Fat - Suze • Dewalt• Karrimor• Savox Communications• Hopkins Solicitors• London Business School• Hoofers Health Club• Bombardier• Nottinghamshire Police• Lincoln County Council• East Midlands Development Agency• East Midlands Tourism• Nottingham City Homes• Zinc Floral Design• The Rainforest Foundation• Vasek Insurance plus many more.

Including;

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Corporatelogos

DISCOVER... EXPLORE... TREASURE... ADORE

6 Poplars Court, Lenton Lane, Nottingham NG7 2RRt : 0844 686 0022 f : 0845 686 [email protected] www.thenewfat.co.uk

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CREATIVE DESIGN FOR BRAND COMMUNICATIONS

and some more...

For more examples of our work visit

www.thenewfat.co.ukor simply give us a call on

0844 686 0022

Demonstrations with Lunch

Stationery

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Coffee Classics LtdUnit 1, The StablesWayside @ Braunston Bus. ParkLondon Road, BraunstonNorthants. NN11 7HB

t. 0844 800 5387 f. 0178 889 1000

e. [email protected]

www.coffeeclassics.co.uk


Coffee Classics LtdUnit 1, The StablesWayside @ Braunston Bus. ParkLondon Road, BraunstonNorthants. NN11 7HB

t. 0844 800 5387 f. 0178 889 1000

e. [email protected]

with compliments...


Mark PhetheanDirector

Posters

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The New Fat - Suze

Usage guidelines

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The New Fat - Suze

1

2012 Olympic Image

Guidelines

5

Artistic gymnast, Becky Downie, 2009 British senior champion and 12th at the Olympic Games in Beijing, the highest overall Olympic placing for a British gymnast in her first year as a senior at only 16 years old, at the Foxton Locks’ famous staircaseof 10 locks in Leicestershire, a masterpiece of Victorian engineering.

www.discovereastmidlands.com

http://2012.emda.org.uk

Andy Turner, medallist in the 110 metres hurdles in both the European and Commonwealth Games, in the Long Gallery at Rockingham Castle in Northamptonshire, a unique piece of living history, originally built for William the Conqueror and a family home for over 450 years.www.

discovereastmidlands.com

http://2012.emda.org.uk www.

discovereastmidlands.com


Triathlete HollieAvil, who competed at the Beijing Olympic Games and is the current under 23 world champion at Leicester’s iconic Highcross.



David Florence, Beijing Olympic silver medallist in the C1 single slalom on the Cascade at Chatsworth, one of Britain’s most acclaimed stately homes in the heart of the Peak District.



Roderick Wellington (centre of shot), who has represented England at junior and senior levels and Jordache Akpoveta (jumper) and Jake Smith (left of shot) who have played for their county and region at under 17 level and currently play for Lynx Basketball Club in Lincoln, underneath the Dean’s Eye window at Lincoln Cathedral, one of the finest gothic buildings in Europe.



Catriona Sibert and Samuel Brightman, up and coming fencers who have represented Great Britain at U17 and U20 age group championships, at Stanage Edge in Derbyshire, one of the longest gritstone escarpments in the UK. This haven for climbers offers impressive views of the Hope Valley below and has even become a favourite with movie makers.



Daniel Greaves, Paralympic Champion in the F44 discus, double World and European champion and current World record holder, on the shores of Europe’s largest man made reservoir, Rutland Water in Rutland, a haven for wildlife and outdoor enthusiasts.



Francesca Jones, British Rhythmic Gymnastics Champion at Jabba, part of the ‘Bathing Beauties BeachHuts on Parade’ collection, in Mablethorpe on the Lincolnshire Coastline.



Sam Oldham, current under 16 British gymnastic champion, gold medallist at the 2008 European Junior Gymnastic Championships and 2009 Australian Youth Olympics and double gold medallist at the 2009 European Youth Olympics, at the 800 year old Major Oak in Sherwood Forest Nottinghamshire, favoured haunt of the famous Robin Hood.



Helen Richardson, who represented Great Britain in the hockey at the 2008 Beijing Olympic Games and has 173 international senior caps, and Lucy Brown who plays for Leicester Hockey Club at Nottingham Contemporary, one of the largest contemporary arts centres in the UK.



2012 Olympic Image Guidelines

Introduction to the imagesThere are currently 10 images available.

They are available in landscape format only.

When requesting the images please use the correct reference names (as used under each of the images).

Olympic Discus Olympic Rhythmic Gymnastics Olympic Fencers

Olympic RingsOlympic Hockey Olympic BasketballOlympic Beam

Olympic KayakOlympic HurdlesOlympic Triathlon

Brochures

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The New Fat - Suze

snow collection35

Ladies

upperWaterproof Suede with Shearling Collar Lining and Detailliner

eVent® & 200g Primaloft®

midsolePU outsoleVibram® Globetrotterweight545g

upper2mm Wolverine™ Waterproof Stain Resistant Pigskin,Shearling Collar Liningliner

eVent® & 200g Primaloft®

midsolePhylon outsoleVibram® Questweight455g

Snowflake Ladies eVent

Powder Stitch Ladies eVent

code : K413

code : K093

dark grey DGY UK 4 - 8 (full sizes only)

purple PUR UK 4 - 8 (full sizes only)

dark grey / teal DGT UK 4 - 8 (full sizes only)

3a Holywell Hill, St. Albans, Herts AL1 1ER UKTel: +44 (0)1727 731 650Fax: +44 (0)1727 731 651E-mail: [email protected]

Please note that whilst every effort has been made to give accurate sizes, weights, colours, etc., we reserve the right to alter specifications without notice. Colours shown in the catalogue are as accurate as the printing process permits. (this is the small print) © Dragonfly Venture Group

KARRIMOR® and the KK device® are trade marks of Lonsdale Sports Limited and used under licence by Dragonfly Venture (UK) Limited

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Websites

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The New Fat - Suze

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Little note : most recent is at the top.

Serious

Stupid

Suze MooreDay Job - Project Co-ordinator / Creative Director

Brief History2008 - Present Creative Director / Owner, The New Fat2003 - 2008 MD / Owner, Fatcactus2001 - 2003 Marketing Director, Dishley Exhibitions1998 - 2001 Deputy Studio Manager, Loughborough Echo1996 - 1998 Typesetter, Fine Impressions Printers1996 Bummed around, worked in pubs1994 - 1996 HND Graphic Design1992 - 1994 ND Graphic DesignSchool Art A, Maths B, French B, rest C’s

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Building a portfolio

Your portfolio should show a range of skills - from idea creation through to practical application.

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Building a portfolio1) From day 1 plan your portfolio

2) Keep evaluating

3) Design extra elements

4) Include your sketches/scribbles

5) Towards the end - decide what format your portfolio will be

6) Presentation is key - make sure everything is easy to see

7) Online? remember you need something for interviews

8) Design it!

• Logos

• Stationery

• Leaflets

• Posters

• Packaging

• Online graphics

• Show abilityto use software

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Personal qualities

In the commercial world your listening skills are key - start training yourself to ask questions and understand.

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Personal qualities1) Happy & enthusiastic

2) Dedicated & reliable

3) Willing to learn

4) Creativity is instinctive - learn how to apply it

5) Don’t be precious - criticism is part of the job

6) Evaluate other graphic works and investigate visual balance

7) Push your designs further and problem solve whilst you work

Don’t always work on projects/subjects that you love.

You need to get enthusiastic about everything.

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Communicating

Business people are busy, get in their good books by communicating effectively.

Getting work experience1) Research

2) Ask friends and family

3) Go to local networking events

4) Compile an emailable cv and portfolio (within 4mb)

5) Ring before you email

6) Email your CV afterwards

7) Give them a follow up call

The more personal you can make it, the better response you will have.

p.s. dont just send a web link - we are lazy and need more encouragement.

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Getting work experience1) Mention holiday cover

2) Flatter your audience a bit

3) Ring on a Friday

4) Practice your conversation

5) Fight your way through the receptionist

6) Sound professional / friendly

7) Start conversations using twitter or other social media

8) Get a personal contact

A few helpful pointers:

Getting work experience1) Go for a mini interview

2) Do a reccy before hand

3) What to wear

4) What time do I start and finish

5) Dont be afraid to ask questions

6) Try to build rapport

7) Get involved

8) Take copies of your work (ask)

9) Keep in touch

Key issues before, during and after your work experience placement.

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Job interviews

Give a good impression from the moment you walk through the door.

Job interviews1) Research company

2) Good handshake

3) Dont be late or too early

4) Look smart and smell nice

5) Feel confident and genuine

6) Have pre-prepared questions

7) Short script per design

8) Be hungry for the job

9) Turn negatives into positives

10) Honesty is best policy

As an employer you can tell within the first few minutes whether this person is a potential employee.

Job interviews1) I’ve been really ill recently

2) I hated my last boss/tutor

3) I will freelance on the side

4) I want £ (dont price yourself out)

Things not to say:

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Survival tips

Fat Tips.

Don’t think locally, these are tough times so apply country wide for every junior position you can find, I moved to Kent from Nottingham for one year’s experience which opened up many doors.Alex

If you need help photographing your work - go to the photography department and ask them - they’ll have all the equipment.Sally

You need to be pro-active. Create your own luck by being a go-getter.Debbie

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Q&A

Any questions?

Documents

Survival Guide An Industry Perspective · the new The New Fat - Suze • Dewalt • Karrimor • Savox Communications • Hopkins Solicitors • London Business School • Hoofers