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Environmental Choice New ZealandSustainability starts at the beginning
The challenge
The products we make and all use impact our environment.
Informed consumers
Business trend
Consumer trend
Informed consumers are looking past recycling to the product lifecycle
Lifecycle thinking
Raw Material Extrac-tionMaterial ProductionProduct ManufacturePackaging Distribu-tionProduct UseDisposal & Recycling
Environmental Choice
Lower environmental impact Contribute to a sustainable economy
Environmental Choice
Only Type I eco-label in New Zealand Official environmental label Government-owned & endorsed by
the MfE Independently operated by
Ecolabelling Trust Registered charitable trust A Member of Global Ecolabelling
Network (GEN)
Environmental Choice
A rigorous, multi-criteria assessment Independent third party verification The verification process includes regular
audits
Developing specifications
Look to international best practices. Meet the ISO 14020/24 principles. Use a transparent process. Published for public submission.
Cottonsoft Limited
Cottonsoft Limited
Cottonsoft Limited
“We are using certified paper so the traceability and control gives us the confidence that we were doing the right thing.
The benefit is the absolute certainty for a consumer; they know you are sustainable. It’s hard to quantify that.
Consumers expect environmental sustainability and they are looking for something simple to tell them that is the case.
The Environmental Choice logo is one of the most recognised in New Zealand.
Cottonsoft uses the logo as its simple way of letting the consumer know the product is sustainable.” – Kim Calvert, Country Manager – NZ, Cottonsoft Limited
Business benefits
Business Benefits
Our licensees
More than 60 New Zealand businesses.
With some 1,700 products have put their trust in the Environmental Choice label.
The estimated total turnover of those businesses is more than 2 billion (NZ$).
Our licensees
Thank you
