Sustainable Economic Development

Is it really possible to create value for everyone?

Réunion Island (France), 11-13 September 2013

6 priority lines of action

4

3. A MARKETING PLAN to position & sell the Island

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Tourist Acquisition

Operational plans

Tourist Satisfaction

and retention

Strategic marketing Operational marketing

STP Strategies Situation Marketing objectives

and strategies

An

aly

sis

1

Cu

sto

me

r sa

tisfa

cti

on

a

nd

re

ten

tio

n

Value design

Value communication

Value distribution

Marketing infrastructure

Industry support

4

Organization, management and monitoring 8

Access to funds 9

Segmentation

Product portfolio

Targeting

2

Bra

nd

po

sit

ion

ing

Ma

rke

tin

g o

bje

cti

ve

s

an

d s

tra

teg

ies

3

. P

rod

uct

. C

luste

r

. S

ou

rce

Ma

rke

t

6 5 7

Sonia Huerta Decodes huerta@thr.es

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Thank you very much!