Sustainable ring innovation for sustainability

Innovation for SustainabilityProduct design based on the Sustainable Ring Model

Nov.2011

domingo, 26 de mayo de 13

The Sustainable Idea• Sustainability evolved from curosity to be

the main focus for all business major trends.

• Companies found very fast that sustainable equals great business and a strategic motor for growth.

• Consumer, no doubt, is more conscious and demanding for sustainable and “green” offering.


“The world of Green Chemistry and Engineering is complex, and requires metrics for more than one

variable to have a clear vision of a system. Good green metrics should promote strategic analysis

and continous improvement.”.

Concepción Jiménez-González“Green Chemistry and Engeneering”


A Mobile Target

“ Sustainability is a moving target that will never be achieved in the first trial, but it is a process that we can learn and anticipate the next move.”

Roberto Smeraldi


How about the COST?• Great majority of consumers can not or would not want to

pay more to improve the environment.

• AND THEY ARE RIGHT! Sustainability must always include the economical variable for long term viability.

• Otherwise, if not economicaly viable, then will not be long term sustainable and will not solve anything.

• In order to be sustainable and have optimal performance, product design need RADICAL INNOVATION and deep cientific knowdledge of raw materials and final product design.

• And this can not be more expensive! DOES GREEN AND UNEXPENSIVE EXIST?


Clear and consistent metrics• Many companies are launching “green”,

“Sustainable”, “Ecological”, “Organic”, etc, products and services, in order to gain market share or stock valuation,

• Green? Sustainable? Why? They can not explain clearly.

• How Green is your product or service?

• Can you measure sustainability? We Must.!

• “Green” brands are barely ever sold at the same retail price. Are we paying for a real sustainable product?



Our Sustainable Ring ModelCOST

VOC´S (REACTIVITY)

ECO-TOXICICITY

RECYCLABILITY

RENEWABLE FEEDSTOCK

CARCINOGENSLISTED


The Sustainable Ring: A clear metric system for real green product re-design

And.. SAME COST OR CHEAPER.

• Simple metrics that are consistent and documented. Easy to manage in the continous improvement process when using Radical Innovation in product redisgn.

• Baseline: Re-disgned product must perform equal or better to the base product.

• For new product design, all parameters must be considered. Can not improve one despite other.

• Reformulated product improve ALL six metrics from the Sustainable Ring. Must be auditable and repeatable.


RING METRIC DEFINITION UNITS

VALIDATION CRITERIA

Cost Sum of raw materials cost + freights + production/blending + packaging + taxes USD$/Kg Lower or Equal

VOC´s

Maximum Incremental Reactivity (MIR) = g O3 produzed/ g spec. VOC

For blends: Sum Product of individual MIR times mass fraction of each blend componentS

g O3/ g produt

Lower or Equal

Eco-ToxicityAmount of product that is considered bio-acumulable or, has a higher chronic toxicity or, has grater green House gas effect or,

can cause depletion of the Ozone layer.

g produt eco-tóxico /

g produt

Lower

ReciclabilityAmount of product (share) that can be reclaimed and recycled

in the form of product with residual value higher than its energy value.

% of total Greater or Equal

Renewable feedstock source

Amount of renewable feedstock products that can be audited renewable source.

% of total Greater or Equal

Listed Carcinogenic products content

Amount of listed products in the RoC Report last version of National Toxicology Program % of total

Lower


http://ntp-server.niehs.nih.gov/?objectid=03C9AF75-E1BF-FF40-DBA9EC0928DF8B15

http://ntp-server.niehs.nih.gov/?objectid=03C9AF75-E1BF-FF40-DBA9EC0928DF8B15

Business Case: Paint Thinners brand Bansis Eco from Bandeirante Brazmo

Performance item BANSIS (Original) BANSIS-ECO (Eco reformulation)

Hansen Solubility (!D, !P, !H, !G) 16.97, 3.74, 4.40, 17.93 16.19, 6.49, 11.11, 20.68

Nitrocelullose std @90% evaporated mass 0.84 0.82

Polyester std @90% evaporated mass 0.86 0.86

Epoxy std @90% evaporated mass 1.16 1.19

Evaporation Time (@90%humidity and 25C) 3´17” 3´36”

% Absorbed humidity 12.92 9.36

VOC´s (MIR) 4.47 3.20

Cost (USD/m3) - - 15.8%

VOC´s Reduction - - 28.41%

Eco-Tóxic Content 80% (Toluene, Xylene, DPM) 29% (Xylene)

Aromátics (listed) content 68.4% 29% (Xylene)

Renewable feedstock content 0 43% (Ethanol, Augeo SL191)

Recyclability 20% 60%

Auto parts dilution Thinner(a high volume case)


What comes next with this innovation?• New product lines for Industrial and Institutional cleanners

• Eco Line of solvents for Flexo printing

• Eco Surfactants reformulation

• Resin reformulation for sustainable residual products

• Solvent and emulsifier reformulation for Herbicides ( a very high volume and high environmental impact business case)

• YOU TELL US!

• WHAT IS YOUR MAIN NEED NOW?

• WHAT ARE YOU LOOKING FOR RENEW IN YOUR PRODUCT LINE? OUR TECHNICAL AND COMERCIAL PEOPLE IS LOOKING FORWARD TO HELP YOU REFORMULATE AND INNOVATE WITH YOUR PEOPLE TO HAVE SUSTAINABLE PRODUCTS THAT CAN NOT BE QUESTIONED.


Why is NOW the moment?• Next 3 decades are offering a

unprecedent amount of new businesses.

• Population increase and recent evidence of resource wasting, have no precent in human history.

• We are clearly already in ENVIRONMENTAL CRISIS

• Very simple. There are not enough resosurces if we continue using the same consumer model. Period.


We have now very clear and unquestionable evidences of the devasting effects of global warming.


Plain and simple: planet Earth does not have enough resources for 7 Billion humans by 2015



IT IS A GREAT BUSINESS

AND WE CAN BETTER USE OUR RESOURCES,

AND PRESERVE OUR PLANET FOR GENERATIONS TO COME.


CAN WE HELP?Our ECO solutions are specially designed for YOU

http://www.bbquimica.com.br+55(11)3612-5600

0800-114-5999domingo, 26 de mayo de 13

http://www.bbquimica.com.br

http://www.bbquimica.com.br

Documents

Sustainable ring innovation for sustainability