Conference on Sustainable Tourism

8 May 2017

Valletta, Malta

Sustainable tourism in practise,

does it pay back?

Case: Metsäkartano resort, Finland

Jari Korkalainen, CEO, Manager

1. The venue

Metsäkartano is:

• A Youth Centre

• A nature travel resort

• Run by a non-profit foundation

Purpose:

To promote international youth co-

operation, non-formal education and

environmental education

Nature travel income is partly

funding the youth work

Services:

• Accommodation

• Restaurant

• Program services

Nature activities all year round

2. Why EU-ecolabel?

1.Mission and history

2.Credibility

3.Management tool

4.Image and profile,

communication tool

5.Motivation tool

6.Competiveness

7.Known in European

market

3. The Benefits

3.1. Savings: electricity

3.2. Savings: heating energy

3.3. Savings: water

3.4. Other benefits

• Competitiveness

• Motivation

• Communication

• Image

4. Other environmental/sustainability

actions

• Local and organic food

• Composting

• Environmental education

• No motorized activities

See You in…