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Suzanne Kart, M.A.
Director of Marketing
Best Websites of the Year
Seldom do we have complete control over what it will look like. May have to conform to style of an umbrella site
Don’t always have access to a professional web designer
Time is at a premium
Pages read straight forward from top to bottom
Less eye skipping Solid browsing experience
Appealing center orientation and slide show
Don’t decorate, communicate Softer, receding page “furniture”
(permanent elements) Strong color and 3D effects that draw
attention to the content itself
Icons can convey a message quickly
DO NOT ELIMINATE THE PRINT CATALOG
Carbon County Higher Education Center
Within two years, social media (and electronic media) will be more important and effective than our traditional means.
Cocktail parties Golf outings Awards
Banquets Book clubs
Blogs Twitter LinkedIn Facebook Podcasting YouTube
Great use of interactive tools and visual buttons. Also, audio links to funny commercials for job training, etc.
No. It already has 70 million users
Twitter is a micro-blogging social networking tool where you can post short messages (no more than 140 characters).
People have to be a “follower” to receive your tweets.
Put a link on your website so that your regular customers can start to follow you.
You also need to start following others.
Good way to give people a heads up on something new
Make it worth someone’s time to “follow” you, don’t oversell, update.
Go to: http://www.podcastalley.com, download the software.
The camera that came with your computer has a microphone in it.
Start podcasting!
Keep them short Create something of interest – people would
probably be more interested in hearing from your instructor than hearing from an administrator
Change them often
What we do: We analyze your site’s
effectiveness for marketing, navigation, course descriptions, online registration and more.
We provide feedback on how to improve key elements, what visitors expect, what you are doing right, and how to make your site more “visitor-friendly.”
How to get one: The website critique service is
FREE for LERN members and available for a nominal fee for non-members.
Send the URL for your program to Debbie Barron at [email protected] and tell her you want a LERN website critique.
Call 1-800-678-5376 or email Debbie for more information.
Suzanne Kart, [email protected]
