Suzuki Baleno Online Training Module

iK-2 Concept

Baleno

Model Positioning

AB-Segment- Size- Design- Dynamics

B-Segment- Space- Practicality- Sophistication

Swift Ciaz

Baleno

Overall Target Market

30 – 45 years old successful and stylish singles in LSM 8-10. Image conscious and

trendy

Stylish couple with young children where the purchasing decisions are made by both

parties as they both support the household equally

Career driven power couples who are moving up the world. They are busy establishing

themselves. They are image conscious and want their friends and colleagues to know

that they are successful

Young Singles Young FamiliesYoung Couples

Baleno Buyer Persona

Getting there Graeme and Gabriela

Getting there Graeme and Gabriela

BackgroundJob? Career path?

Family?

- A married couple with one or two children in pre school- Middle management, with aspirations to one day be “big shots”- Recent promotion has pushed them up a financial bracket, which means they can now start

looking at buying a new car.

DemographicsMale or Female? Age?

Income?

- Joint purchasing decision- Dual income household- Between 30 - 45- Home-owners with a bond who live in a suburb, or in a secure complex

IdentifiersDemeanor? Preferences?

- Loyal and committed in all areas of life- Responsible and practical- Still young and fun – have a great sense of humour- Likes to research before buying- Will compare brands and dealers- Online and active on digital and social platforms

Getting there Graeme and Gabriela

GoalsPrimary goals? Secondary

goals?

- Achieve work life balance- Spend time with their children while they are growing- Spend time with family and friends and be there for them when they need them- Move up in their respective career paths

ChallengesPrimary Challenges?

Secondary Challenges?

- Making decisions with so many options available- Finding a car that will be safe, reliable and value for money yet still stand out as a little bit

different and stylish- Knowing that they’ve made the “right” purchase– they are budget conscious- Raising a family of independent thinkers who make considered decisions

How can we help?

…achieve their goals?…overcome challenges?

- Give helpful information around what exactly Baleno will give them. - Give comparisons between this car and competitors, such as the Hyundai i20, Kia Rio, and VW

Polo- Provide some inspiration for how this car will create more opportunity for family time- Talk to styling and reliablity in a fun and informative but also inspirational way

Getting there Graeme and Gabriela

Real QuotesAbout goals or challenges…

- ‘Doing research is the most important part of any purchase.’ - ‘I wish there was an easier, less time-consuming way to…’ - ‘Being good parents with content children is very important to us”- “We need a car that is practical, but we don’t really want to go for a second-hand car. We’ve

worked really hard for many years, and we deserve this”- I want an affordable new car that is still stylish and not an old person’s car- I am a hatch person – I love the look but need more space – how can I keep a hatch?

Common Objections

Why would they buy your product/brand?

- Will this last for years? I don’t want to buy a new car again soon.- Do you have extended warranty?- I can’t find anything online which says …..- How many people/children/luggage can I carry?- Can I opt-out of certain features if it’s not in my budget? I don’t want to be forced into

spending more than I have. - I need to know exactly what I’m paying for, and what I’m getting.

Getting there Graeme and Gabriela

MarketingMessaging

How to describe your solution…

- Simple and to the point.- Emphasis on versatility of car – stylish, but still suitable to act as the family car. - Educate around reliability, fuel efficiency and value for money.- Demonstrate that there are options to add accessories and choices within each model.- The Baleno is still fun, but is able to do more.- Talk brand heritage and values.

Elevator Pitch“The Suzuki Baleno is the most stylish and fun hatch you can put your family in.”

- Style/Design

- Packaging/Practicality

- Fun/Driveability/Performance

- Fuel Efficiency

Styling - Concept

Liquid Flow: Expresses the dynamism of an energetic movement of liquid. All the flowing contours of the exterior design are harmonised to form the ideal compact car.

Harmony

Elegance

Energy wave

Inspire the flowing curves of the body, that is refined and graceful, yet dynamic.

New technologyAdvanced multi-information display (GLX) A large, 4.2” high-definition colour LCD display that shows driving data such as engine power and torque output, average speed, driving time and average fuel consumption tracking.

- A large, 6.2” DVD Multimedia AV receiver with DVD, MP3, USB, AUX and Bluetooth streaming. - 6-speaker sound system

New 6.2” touchscreen infotainment system (GLX)

Smart features:- DVD Playback- Bluetooth® integration with supported voice

calling- Control for iPod/iPhone and other smartphones- Pioneer AppRadio and AppRadio LIVE

AppRadioLIVE

Smart Compatible Applications:- Maps and Navigation (Data dependent) - Weather and News (FEEDLY)- Music Player (iPod and MP3 Playlists)- Calendar (Smartphone and Facebook events)

AppRadioWith a compatible smartphone and the AppRadio application, you’ll be able to listen, view and control compatible smartphone applications optimised for in-car use, directly from the large touchscreen interface.

Packaging - Exterior

Optimum use of exterior space - New generation platform- Less-tilted engine mountings

All these elements have been combined to ensure larger interior space while retaining the dimensions of a compact hatchback.

Packaging - Interior

Rear seat space and comfort

One of the key attractions of the Balenois the spacious rear seat. A tandem distance (gap between front and rear seats) of 805mm (70mm more than the Swift) ensures plenty of legroom for passengers.

Packaging – Luggage space

Class leading luggage capacity

Maximum storage of 355L

The Baleno offers best in-class storageof 355L. It is suitable for a wide range ofuses from travel to shopping.

Packaging – Continued

Centre armrest and tray with partition

The partition is removable. With the partition on, the tray accommodates a wallet or purse and 2 x 500ml drink bottles. Removing the partition, the tray is the right size for CD’s.

Rear park distance control (GLX)

Proximity sensors detect objects behind the vehicle. A buzzer and onscreen display warns the driver of any obstructions that might not be visible.

Performance

K14B VVT engine

The new Baleno is powered by the highly efficient K14B VVT engine, renowned for low NVH, lower emissions and exceptional reliability. The intake VVT, cylinder head, and piston crowns are designed to boost thermal efficiency and fuel economy.

Performance

5-speed manual transmission Fuel economy and dynamic performance are balanced in pursuit of the optimal gear ratio. With the adoption of the convergent locating system which increases suction for a better shift feel, the driver can enjoy precise, light and nimble gear shifting.

4-speed automatic transmission The 4-speed automatic gearbox delivers excellent fuel efficiency (5.4ℓ/100km) and smooth driveability.

Performance

New generation platform Every possible measure has been taken to make the vehicle light and rigid. By adopting a new-generation platform, everything from the fuel efficiency to the safety performance, NVH performance, and driving performance have been enhanced. The structure of the platform and all its parts have been newly designed and a weight reduction of approximately 30kg (compared to Swift) has been achieved just in the platform alone.

Performance

Improved Rigidity (+10%) The new generation platform requires less reinforcement, since the joint points are located on the strongest, most rigid parts of the main frame. The uniform structure, is not only lighter, but also disperses collision force energy more efficiently, enhancing crash safety.

Reduced Weight (-15%)Smooth, curving lines reduce the amount of additional reinforcement needed, thus saving weight.

Performance

New generation platform benefits:

- 15% lighter

- 10% more rigid

- Improved acceleration, handling and braking performance

- Quiet ride: Enhanced NVH performance

- Larger interior space and luggage area

- Smaller turning circle radius (4.9m) and improved maneuverability

- Kerb weight: 915 kg (110kg lighter than Swift 1.4 GLS)

Performance

CAE (computer-aided engineering) and aerodynamicsLow drag co-efficient of 0.29Cd – Suzuki’s most aerodynamic hatchback ever – Resulting in improved fuel efficiency and driving performance.

Pedestrian protectionTo mitigate the extent of injuries in the event that the car comes into contact with a pedestrian, the Baleno’sbonnet panel, cowl top, wipers, and bumpers are built to absorb impacts.

Impact absorbing cowl-top, wipers, bonnet and leg protector structure.

Safety

TECT - Total Effect Control Technology

In the event of an accident, the Baleno efficiently absorbs and disperses frontal, side and rear impacts. Crumple zones absorb energy, while the frame disperses it away from the cabin. The rigid cabin structure is reinforced with side impact beams and reinforced frame members.

Safety Features

Active Safety Features: ABS, EBD and BASAll models are equipped with Anti-lock Braking systems, electronic brake-force distribution and brake assist systems as standard.

Primary Restraint Systems (PRS) and Secondary Restraint Systems (SRS)

All Baleno models are equipped with front seatbelt pre-tensioners (PRS), ISOFIX (PRS) child seat anchorages and dual front airbags (SRS), while the Baleno GLX is equipped with additional front-side and curtain airbags (SRS).

Accessories

Accessories

Model Line-upGL Grade (5MT) GLX Grade (5MT/4AT)

Model Line-up

GL Key Features

- Colour-coded mirrors and door handles

- Aircon, Power Steering

- ABS, EBD, BAS and Dual Airbags

- Electric Windows and Electric Mirrors

- MP3/USB/CD Player with Bluetooth

- Steering mounted audio controls

- Remote central locking

- ISOFIX child seat anchorages

- Front and rear 12V power sockets

Model Line-upGLX Additional Key Features- DVD multimedia AV receiver with 6.2” touchscreen display

- Chrome door handles, beltline moldings and tailgate garnish

- 16” Alloy wheels

- 6 Airbags (Dual front, side front, curtain airbags)

- Cruise control

- Automatic climate control

- Rear park distance control

- Keyless entry with push start

- All-new instrument cluster

- HID “Xenon” projector headlights

- LED daytime running lights

- Front fog lamps

- Front center armrest

Competitor Spec Comparison

Model Name Swift Baleno Polo Fiesta i20

Dimensions

Overall length (mm) 3 850 3 995 3 972 3 969 4 035

Overall width (mm) 1 695 1 745 1 682 1722 1 734

Overall height (mm) 1 500 1 460 1 453 1 495 1 474

Luggage area Capacity (liters) 211 355 280 290 294

CabinOverall Interior length (mm)

2 350 2 635 2 550 2 515 2 640

Kerb Weight (kg) 1 025 915 1 048 1 118 1 015

Fuel Cons (l/100km) 5.5 5.1 4.9 5.9/4.3 5.9/6.5

Compact exterior dimensions. Class leading interior space.

Competitor Sales Comparison

Pricing (Oct 2016):i20 1.2 Motion = R219 900i20 1.4 Fluid = R249 900

Competitor Sales Comparison

Pricing (Oct 2016):1.2 TSI Trendline = R221 1001.2 TSI Comfortline = R246 700

Competitor Sales Comparison

Pricing (Oct 2016):1.4 Ambiente = R221 9001.0 Ecoboost Trend = R235 900

B.A.L.E.N.O – Sales Points

B - Beautiful

Liquid flow style and design

Liquid Flow: Expresses the dynamism of an energetic movement of liquid. All the flowing contours of the exterior design are harmonised to form the ideal compact car.

⋆ Harmony

⋆ Elegance

⋆ Energy wave

Inspire the flowing curves of the body, that is refined and graceful, yet dynamic.

A - Agile

Aerodynamics, lightweight platform and small turning circle

⋆ Lightest hatchback in its class with

a low kerb weight of 915kg (110kg

lighter than Swift 1.4).

⋆ Most aerodynamic Suzuki hatchback

ever (drag coefficient: 0.29Cd)

⋆ Manoeuvrability: 4.9m turning radius

L - Large

Class-leading interior space and luggage space

Superb interior space utilisation and 355L luggage capacity. Largest luggage capacity in its class.

E - Economical

Value for money

Fuel efficient, competitively priced and reliable.

Renowned Suzuki K14B engine

5.1l/100km (5MT), 5.4l/100km (4AT)

N – New-generation

All-new platform and model in RSA

Brand new entrant to the South African market, with new technology and all-new platform that paves the way for future Suzuki models.

The first Suzuki Baleno model to be sold in South Africa.

O – One-for-all

Best of both worlds

One car for all applications. Compact AB-segment hatchback dynamics and manoeuvrability with larger B-Segment interior and luggage space.

Developed for customers that demand the space and practicality of a B-segment hatchback at the price, economy and manoeuvrability of an AB segment hatchback.

Thank you – End of Online Module