S.W.O.T AnalysisAims: To understand the market and the specific socio-economic landscape.

S.W.O.T:StrengthsWeaknessesOpportunitiesThreats

HELPFUL HARMFUL

INTERNAL

Strengths:• There is no cost to create my

game.• Used a popular genre• Short production time

Weakness:• Twine limits my game to be a text

based game• Target audience have never heard of

TWINE before.

EXTERNAL

Opportunities:• Browser based games are

more popular, this will help me because my game is a browser based game.

• most people like to play other games such as sci-fi, sport or horror.

Threats:• There is a lot of competition.• Games on Social Network sites, Can

share score with friends and compete with friends.

• Text story games aren't so popular.• Need to persuade the people playing

that my game is worth 20 minutes of there time to play my game.

UNIT04 AO2

Internal/External