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SWEETEETH CHOCOLATERE-PACKAGING
By Halley Chung
WHAT IS SWEETEETH
Sweeteeth was started in 2008 by Eric “Johnny” Battles, a tattooed Alabama boy and self-taught chocolatier.
specializes in creating artisan chocolates using traditional handcrafted techniques.
THE BRIEF
To redesign the packaging of three flavors of Sweeteeth chocolate bars.
Peanut Butter & ChipotleA ‘Chocolypse (Popping Ginger)
Cinnapsis (cinnamon apple & pecan)
THE CRITERIA
Sophisticated Chocolate Lover
Feel like they are tasting a piece of heaven
Handmade, quirky and fun
PEOPLE SHOULD FEEL:
Initial Ideas/Concept
Incoporating a toothWestern feel (creator is from Alabama)Cowboy hatRetro (serif fonts)Bright colors (color code)Fun
Sketches
specializes in creating artisan chocolates using traditional handcrafted techniques.
Rough Logos
Logo Integration
Logo Integration 2
Sweeteeth specializes in creating artisan chocolates using traditional handcrafted techniques. Our operation in Charleston, South Carolina is devoted to the production of finely crafted chocolates and chocolate bars, with an emphasis on high-quality chocolate couverture and innovative flavor
ERIC “JOHNNY” BATTLE
62% DARK CHOCOLATE
EST 2008EST 2008
02042011Best before
ingredients:62% Dark Chocolate, Natural Peanut Butter, Milk Chocolate (cocoa liquor, dried milk solids, vanilla, sugar), Cocoa Butter, Chipotle Peppers, Pink Himalayan Sea Salt (2 week shelf life.)
C
M
Y
CM
MY
CY
CMY
K
Final Logo
Sweeteeth specializes in creating artisan chocolates using traditional handcrafted techniques. Our operation in Charleston, South Carolina is devoted to the production of finely crafted chocolates and chocolate bars, with an emphasis on high-quality chocolate couverture and innovative flavor
ERIC “JOHNNY” BATTLE
62% DARK CHOCOLATE
EST 2008EST 2008
02042011Best before
ingredients:62% Dark Chocolate, Natural Peanut Butter, Milk Chocolate (cocoa liquor, dried milk solids, vanilla, sugar), Cocoa Butter, Chipotle Peppers, Pink Himalayan Sea Salt (2 week shelf life.)
Final Logo
ERIC “JOHNNY” BATTLE EST 2008EST 2008
POPPING GINGER || 70% DARK CHOCOLATE
Sweeteeth specializes in creating artisan chocolates using traditional handcrafted techniques. Our operation in Charleston, South Carolina is devoted to the production of finely crafted chocolates and chocolate bars, with an emphasis on high-quality chocolate couverture and innovative flavor pairings.
02042011Best before
ingredients:70% Dark Chocolate, Candied Ginger, Popping Sugar (2 month shelf life)
Final Logo
ERIC “JOHNNY” BATTLE EST 2008EST 2008 Sweeteeth specializes in creating artisan chocolates using traditional handcrafted techniques. Our operation in Charleston, South Carolina is devoted to the production of finely crafted chocolates and chocolate bars, with an emphasis on high-quality chocolate couverture and innovative flavor pairings.
02042011Best before
ingredients: Dark Milk Chocolate, Dried Apples, Candied Pecans, Cinnamon (1 month shelf life.)
CINNAMON APPLE & PECAN|| 70% DARK CHOCOLATE
Color and Fonts
RockwellABCDEFGHIJKLMNOPQRSTUV abcdefghijklmnopqrstuvwxyz1234567890!@#$%^&*()
MrsEavesABCDEFGHIJKLMNOPQRSTUV abcdefghijklmnopqrstuvwxyz1234567890!@#$%^&*()
C:47Y:0 M:47K:0
C:3Y:36 M:51K:0
C:0Y:54 M:0K:0
C:40Y:65M:90K:35
New Packaging
C:0Y:54 M:0K:0
C:40Y:65M:90K:35
New Packaging
New Packaging