SWIG’N SNAKS™

Bringing the party to you

SWIG’N SNAKS™ BE SOCIAL, DRINK LOCAL BRINGING THE PARTY TO YOU

SWIG’N SNAKS™

2

Delivery of beers and snacks to universities and surrounding communities

SWIG’N SNAKS™ BE SOCIAL, DRINK LOCAL BRINGING THE PARTY TO YOU

Population

Party Schools

MicroBrewDensity

CUSTOMERS WHO WANT THE PARTY BROUGHT TO THEM

3

College Students (21-24yr)

Beer Enthusiasts (25-44yr)

College student spends $125/month on beverages and snacks

6-7 bottles of beer/weekAnnual college consumption $5.5 billion25-44 yr market : consume 49% of beer sold in US

Target Segment Traits: Internet Savvy and Believe in Fun and Responsibility

SWIG’N SNAKS™ BE SOCIAL, DRINK LOCAL BRINGING THE PARTY TO YOU

Local MicroBrews Beer Distributers Snack Wholesale

Refrigerated Warehousing

Smart DistributionTM

Targeted Marketing

Customers

Automated Delivery Dispatch

Web, Phone & Phone App4

SWIG’N SNAKS™ BE SOCIAL, DRINK LOCAL BRINGING THE PARTY TO YOU

5

THE SMART DISTRIBUTIONTM ADVANTAGE

Flexible ordering methods Credit Card /ID check : Safety Real time inventory numbers & location

Reduced overhead Supplier personalized market research

Efficient, automated delivery dispatch Social Media : Viral advertizing &Personalized offers

SWIG’N SNAKS™ BE SOCIAL, DRINK LOCAL BRINGING THE PARTY TO YOU

6

GO TO MARKET : TOP 20 PARTY COLLEGES

• Year 1 : 3 Pilot Cities • Austin, Tempe, Twin Cities

• Swig ‘n Snak Market Share : 6 %

• Year 2 – 6 cities• Year 3 – 10 cities• Year 4 – 15 cities,• Year 5 – 20 cities, Market share:

12%

0

500000

1000000

1500000

2000000

2500000

Beer consumption in colleges & surrounding towns

SwigNSnak; craft brews

SwigNSnak; national brands

Craft brews

National brands

SWIG’N SNAKS™ BE SOCIAL, DRINK LOCAL BRINGING THE PARTY TO YOU

7

EXECUTION : SEASONED MANAGEMENT TEAM

Matt Steinkamp : CEO• 21 Years Master Brewer – Stone Brewery• Graduate of the Siebel Institute & Brewing

Academy

Fiona Black

VP Engineering & IT• 5 Years CTO Verizon

Wireless• 10 Years FedEx VP of

Distribution

Mike Turgeon

VP Marketing & Sales• Director of M&S

McKinsey's Marketing Practice 15 years

Girish Candran

CFO

• Senior VP and CFO Berkshire Hathaway Inc. 27 years

Brian Lofy

COO

• Comcast Corporation 13 years Chief Operating Officer

SWIG’N SNAKS™ BE SOCIAL, DRINK LOCAL BRINGING THE PARTY TO YOU

EXECUTION : KNOWLEDGEABLE ADVISORY BOARD

8

General Stanley McChrystal

Warren BuffettSamuel Adams

President and CEO of Verizon Wireless. Spearheaded alliance with Motorola Droid Division.

Retired four-star general in the United States Army. Believes strongly in a safer way of living.

American investor, industrialist and philanthropist. Believes in Swig’n Snaks but is waiting to invest.

American statesman, political philosopher, and one of the Founding Fathers of the United States.

Daniel S. MeadG. Kennedy Thompson

Active Beta theta Pi member -: advocating Swing ‘n Snaks through his brothers and young executivesEx CEO of Wachovia.

SWIG’N SNAKS™ BE SOCIAL, DRINK LOCAL BRINGING THE PARTY TO YOU

9

FINANCIAL: SWIG ‘N SNAK PROFITABLE IN YEAR 3

CAGR of 57%, aggressive growth fueled by social media Operating margin of 20% , GM 23% Initial operating cost kept low by lease and rent model

Year 2012 2013 2014 2015 2016

EBITDA ($383,962) ($951,542) $855,105 $2,181,902 $5,733,891 Employees 4 + drivers 7 + drivers 10 + drivers 16 + drivers 18 + drivers

2012 2013 2014 2015 2016$0

$10,000,000 $20,000,000 $30,000,000 $40,000,000 $50,000,000 $60,000,000 $70,000,000 $80,000,000 $90,000,000

5 year revenue

Revenue

SWIG’N SNAKS™ BE SOCIAL, DRINK LOCAL BRINGING THE PARTY TO YOU

10

FINANCING TO ALLOW SWIG ‘N SNAKSTM TO BRING THE PARTY TO YOU

Would like to raise $1.5 million $0.5M for Smart DistributionTM development $1.0M to be used for year 1, 2 operations

Refrigerated warehousing, trucks etc.

Industry comps 1-2x of gross profits

SWIG’N SNAKS™ BE SOCIAL, DRINK LOCAL BRINGING THE PARTY TO YOU

11

SWIG’N SNAKS™ BE SOCIAL, DRINK LOCAL BRINGING THE PARTY TO YOU

12

BACK UP SLIDES

SWIG’N SNAKS™ BE SOCIAL, DRINK LOCAL BRINGING THE PARTY TO YOU

13

PARTNERS Local breweries

512 Brewing (Austin) Independence (Austin) North by North west (Austin) 4 Peaks (Tempe) Sleepy Dog (Tempe) Wild Lavender (Tempe) Town Hall (U Minn) Granite City (U Minn) Dark Abbey (U Minn)

SWIG’N SNAKS™ BE SOCIAL, DRINK LOCAL BRINGING THE PARTY TO YOU

14

2012 2013 2014 2015 2016 $-

$500,000 $1,000,000 $1,500,000 $2,000,000 $2,500,000 $3,000,000 $3,500,000 $4,000,000 $4,500,000 $5,000,000

5 Year Cash Flow

Cash Flow

CASH FLOW

SWIG’N SNAKS™ BE SOCIAL, DRINK LOCAL BRINGING THE PARTY TO YOU

PERSONALIZED SERVICE

SWIG’N SNAKS™ BE SOCIAL, DRINK LOCAL BRINGING THE PARTY TO YOU

SECRET TO SUCCESS

AccountingCore

SalesCore

Smart Distribution TM

EmailSMS

InternalOrder/Entry

ExternalOrder/Entry

Credit Card / ID

GPS

SWIG’N SNAKS™ BE SOCIAL, DRINK LOCAL BRINGING THE PARTY TO YOU

17

BEING SOCIAL & DRINKING LOCAL IS VIRAL

http://www.facebook.com/profile.php?id=100002334365537 http://swignsnak.blogspot.com/ http://twitter.com/#!/swig_n_snak www.Swig_N_Snak.com

By being social Swig’N Snak is gaining followers in its market segment

0.5 1 1.5 2 2.5 3 3.50

100200300400500600700

Hits on Swig 'N Snak Sites

facebooktwitterblogspot

weeks since launch

# hi

ts

0 5 10 15 20 25 30 350

20406080

100120140160

Swig 'N Snak Popularity

Days since launch

Follo

wer

s / fr

iend

s

SWIG’N SNAKS™ BE SOCIAL, DRINK LOCAL BRINGING THE PARTY TO YOU

18

COMPETITION FOR MARKET

Solution Convenience Price Ambience Personalized Safety

Grocery / Liquor stores

Bars

Restaurants

Swig ‘N Snak TM

SWIG’N SNAKS™ BE SOCIAL, DRINK LOCAL BRINGING THE PARTY TO YOU

YEAR 4YEAR 3YEAR 2 YEAR

GO TO MARKET - EXECUTION TIMELINE

19

YEAR 1

Austin, Twin CitiesTempe

Add 8 New College Cities

Add 6 New College Cities

Add 10 New College Cities

Add 10 New College Cities

University of Texas

50K Students

University of Minnesota

52K Students

Arizona StateUniversity

70K Students