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Swoop, There it is.
Austin Holt, Elissa Meisenheimer, Stephanie Stafford, Matt Thiesen, LaShondias Ware, Sarah Yosten
The Visionaries
Positioning
UT Tyler provides a great education, a beautiful
campus and everything a respectable university
needs EXCEPT: Effective
advertising Student
identity
Target Market
High school
seniors, ages 17-21 East Texas
& Western Louisiana
Creative Message
Create an image students can relate to
Create a solid mascot to build university pride, “tradition,” and even increase attendance “What’s YOUR Calling?”
Objectives
Develop relationship between Swoop and the community
Increase awareness of UT Tyler Generate Buzz
Tactics: Web-based
Webisodes featuring Swoop
Social Media:
Search assistant on UT Tyler website
Tactics: Radio
Swoop’s Introducti
on
Tactics: Billboards
Tactics: On-Campus
Tactics: Swoop’s Nest
Conclusion
Increasing tradition at UT Tyler to increase awareness and student morale!