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SWOT ANALYSIS
STRENGHTS:
-Reputable Brand: MGM Mirage is one of the Worlds leading and
most respected companies with
significant holdings in gaming, hospitality and
Entertainment
-Successful Business Model: MGM Mirage owns and operates 16
properties located in different places in
Asia
Sustainability: City Center leads the way as a nationality
renowned sustainable development on course
of certification under Leadership in Energy and Environmental
Design Standard
-100% growth to the prioryear profits: continuous increase of
income
-customer loyalty initiatives
-organizational structure emphasizing company ownership of
players versus individual properties
-advertising campaign based on research
-superior customer service
-patented technology linking player performance data across
properties
- the MGM chain possesses vast expertise in the industry
- it was built through the merger of two successful and
reputable organizations, which further
increased its favorable reputation
- a global presence through 24 destinations which offers them
increased access to the market
- a fair and equal treatment of employees, including various
incentives and training programs
- their human resource strategies ensure high quality of the
services delivered
WEAKNESSES:
-facilities as compared to the competitors
-large number of long term debt
-tug competition in gaming industry
Opportunities:
-Use a portion of profits produce by the recent success to
refurbish properties in key markets
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-gain financial position in the industry
-closed joint venture transactions with Dubai World
-rapid growth of hotel/casino entertainment industry in terms of
revenue
-approximately 300 public companies generating gaming
revenues
-become a largest gaming firm
-achieve by pursuing the recent projects of the company
-leveraging brand name and skills
-city center
THREATS:
-government Regulations: The casino operator must ensure that it
remains suitable to manage and
operate a casino in accordance with sec.45 of casino control
act
-copycat marketing by the competitor
-decreasing the return on investment on technology and analysis
investment
-Business concept might be replicate by competitors. Ease
ofcompetitors entry.
-because of business commonality
SWOT MATRIX
WEAKNESSES strength
-facilities as compared to the competitors
-large number of long term debt
-tug competition in gaming industry
-facilities as compared to the competitors
--Reputable Brand
- a global presence through 24
destinations which offers them
increased access to the market
-advertising campaign based on research
- a fair and equal treatment of
employees, including various incentives
and training programs
- their human resource strategies
ensure high quality of the services
delivered
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THREATS OPPORTUNITIES
-government Regulations: The casino
operator must ensure that it remains
suitable to manage and operate a casino
in accordance with sec.45 of casino
control act
-copycat marketing by the competitor
-decreasing the return on
investment on technology and analysisinvestment
-Business concept might be replicate by
competitors. Ease of competitors entry.
-because of business
commonality
-Business concept might be replicate by
competitors. Ease of competitors entry.
-rapid growth of hotel/casino entertainment
industry in terms of revenue
-approximately 300 public companies
generating gaming revenues
-become a largest gaming firm
-achieve by pursuing the recent projects of
the company
-gain financial position in the industry
-closed joint venture transactions
with Dubai World
-leveraging brand name and skills
