SWOT AnalysisSTRENGTHS (Internal, you) What do you both do really well? What do you really enjoy doing? What do others see as your strengths?

WEAKNESSES (Internal, you) What do you find really difficult? What could you improve? What are others likely to see as

weaknesses?What I do well:Pitch, make good of bad situations, empathetic, can read situations well, write in various mediums

What I really enjoy doing: Writing newsletters, blogs, press releases.

What others think:Written communication, can think on my feet, hold a driving license, likeable, loyal, sense of humour, sociable, good demeanour, reliable, presentation skills

What I find difficult:Asserting the real me. People assume I’m a quiet guy when I’m quite the opposite. I leave work to the last minute as well-meaning I am not able to perhaps fulfil my potential on certain tasks.

What I could improve:Become a more confident person in my ability and as an individual

What others thinkConfidence issues, shy, not a morning person.

OPPORTUNITIES (External) What opportunities are open to you? What trends could you take advantage

of? How can you turn your strengths into

opportunities?

THREATS (External) What could stop you achieving your

potential? What is your competition doing? What threats do your weaknesses

expose you to?What opportunities are open to me?Getting a variety of work placements to help decide which path to take. The work placement gained with Carswell Gould will give an indication as to whether I will enjoy working for an agency.

How I could turn strengths into opportunities:Presentation skills could be used to give the upper hand in interview situations as I will come across as confident – it’s a

What could stop me achieving my potential:Lack of confidence in my ability may deter me from applying or taking up opportunities.

Competition:Others could achieve a higher degree classification or have obtained more work experience

CareerBox > Self Awareness > My Future Adapted from the SWOT analysis worksheet at http://www.mindtools.com/stress/ps/StressSWOT.htm

transferrable skill in this respect

After completing the above, your next step is?... What can you do next that will build on your strengths and maximise your

opportunities?

I can attempt to take up freelance written work at Solent Creatives to boost my experience in writing for a professional scenario. This will also boost my CV and add needed work experience in general.

Is a specific weakness really undermining you? What can you start to do about it?

Lack of confidence is undermining me at present. If I take up freelancing, though, this will boost my confidence and allow me to apply and present myself forward for other tasks. This renewed confidence will improve my job prospects as I will come across far happier and more accessible.

CareerBox > Self Awareness > My Future Adapted from the SWOT analysis worksheet at http://www.mindtools.com/stress/ps/StressSWOT.htm