SWOT Analysis Report National

Climate Change Knowledge Network for the Indian Agriculture (CCKN-IA)

SWOT-Analysis of Agriculture Knowledge Information Networks

Part 1 - National Level

CCKN-IA: SWOT-Analysis of AKINs

June 2014

Prepared by:

Himanshu VERMA

ICT-expert of CCKN-IA

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CONTENTS

GOPA-WOTR-CONSORTIUM


Contents

EXECUTIVE SUMMARY

1 Background information ................................................................................................................ 1

2 Objective and methodology ....................................................................................................... 3

2.1 Explanation of the objective ............................................................................................................. 3

2.2 Methodology ........................................................................................................................................... 3

2.2.1 Desk research ........................................................................................................................................ 3

2.2.2 Short listing of AKINs at national level ....................................................................................... 4

2.2.3 Intensification of interaction ............................................................................................................ 6

2.2.4 Assessment form .................................................................................................................................. 7

2.2.5 SWOT-analysis ...................................................................................................................................... 7

2.2.6 Understanding SWOT ........................................................................................................................ 7

2.2.7 CCKN-IA-SWOT-analysis ................................................................................................................ 9

3 Results ................................................................................................................................................... 15

3.1 Overview of organisations .............................................................................................................. 15

3.2 Overview and characterisation of Primary Content Providers ......................................18

3.3 Overview and characterisation of Technology Providers ................................................ 19

3.4 Overview SWOT ................................................................................................................................. 21

3.4.1 SWOT of authorized primary content providers.................................................................... 21

3.4.2 SWOT of technology provider ...................................................................................................... 23

4 Assessment........................................................................................................................................ 25

4.1 Primary content providers .............................................................................................................. 25

4.1.1 Weather / Climate .............................................................................................................................. 25

4.1.2 Agro advisory....................................................................................................................................... 26

4.1.3 Market linkage ..................................................................................................................................... 27

4.1.4 Disaster management ..................................................................................................................... 28

4.1.5 Others ..................................................................................................................................................... 29

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CONTENTS



4.2 Technology service providers...................................................................................................... 29

4.2.1 OBD/SMS ............................................................................................................................................. 29

4.2.2 Call Center ........................................................................................................................................... 30

4.2.3 Video....................................................................................................................................................... 30

4.2.4 Radio ...................................................................................................................................................... 30

4.2.5 Print media ........................................................................................................................................... 30

4.2.6 Mobile apps ...........................................................................................................................................31

4.2.7 Field Support .........................................................................................................................................31

4.2.8 IVR ............................................................................................................................................................ 32

4.2.9 Web System / Platform .................................................................................................................... 33

5 Recommendation ............................................................................................................................ 35

5.1 Content Provider ................................................................................................................................ 35

5.2 Technology Service Provider ........................................................................................................36

Appendix ..............................................................................................................................................................39

Appendix 0 – Short information on organisations analysed ................................................. 41

Appendix 1 – Short list of organisations retained as potential partners of

CCKN-IA ............................................................................................................................................... 46

1 – ACTED .......................................................................................................................................................... 46

2 – Agmarknet.................................................................................................................................................... 48

3 - AIC …………………………………………………………………………………………………………………………….........................49

4 - Bioversity ....................................................................................................................................................... 50

5– CABI...................................................................................................................................................................51

6 - CARITAS ........................................................................................................................................................ 55

7 - Digital Green ................................................................................................................................................. 57

8 - Ek Gaon ......................................................................................................................................................... 59

9 - HandyGo ........................................................................................................................................................ 61

10 – ILRI ............................................................................................................................................................... 65

11 – IMD ................................................................................................................................................................67

13 - KCC ............................................................................................................................................................... 69

14 - Kisan Sanchar .......................................................................................................................................... 70

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CONTENTS



15 - Knowlarity .................................................................................................................................................... 72

16 - Mandi project ............................................................................................................................................. 73

17 - Media Lab Asia ......................................................................................................................................... 74

18 - MCX-SX ....................................................................................................................................................... 76

19 - NiDM...............................................................................................................................................................77

20 – NTT Data .................................................................................................................................................... 78

21 - One World ................................................................................................................................................... 79

22 - RML ................................................................................................................................................................81

23 – Skymet ......................................................................................................................................................... 83

Appendix 2 ICT Final Inventory.......................................................................................................... 85

Appendix 3 Organisations and interaction ................................................................................. 87

Appendix 4 Questionnaire ....................................................................................................................89

Appendix 5 Assessment forms received from 11 organisations .................................. 96

vi

ABBREVIATIONS



Abbreviations

AIC Agriculture Insurance Company

AKIN Agricultural Knowledge and Information Network

CCKN-IA Climate Change Knowledge Network in Indian Agriculture

CGIAR Consultative Group on International Agricultural Research

CRIDA Central Research Institute for Dryland Agriculture

GoI Government of India

ICAR Indian Council for Agriculture Research

ICT Information and Communication Technology

IKSL IFFCO Kisan Sanchar Limited

ILRI International Livestock Research Institute

IMD Indian Meteorological Department

IT Information technology

ITK Indigenous Technical Knowledge

IVR Interactive Voice Response

KCC Kisan Call Center

KM Knowledge Management/ Kilometers

KS Kisan Sanchar

KVK Krishi Vigyan Kendras (Agriculture Science Centers)

MoU Memorandum of Understanding

MVAS Mobile Value Added Service

NAPCC National Action Plan on Climate Change

NDMA National Disaster Management Authority

NGO Non-governmental organisation

NiDM National Institute of Disaster Management

NMSA National Mission for Sustainable Agriculture

NTTD Nippon Telegraph and Telephone- Data Corporation

OBD Out Bound Dialler

RML Reuters Market Light

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CONTENTS



SAU State Agriculture Universities

S. No. Serial number

SMS Short Messaging Services

SWOT Strengths, Weaknesses, Opportunities and Threats

U. No. Unique number

USSD Unstructured Supplementary Service Data

VAS Value Added Service Provider

ZRS Zonal Research Station

viii

FIGURES AND TABLES



Figures

Figure 1: Visual assessment of weather/climate information provider…..25

Figure 2: Visual assessment of agro advisory providers........................................................ 26

Figure 3: Visual assessment of Market Information providers ............................................ 28

Figure 4: Visual assessment of Disaster Management advisory providers ................. 29

Figure 5: Visual assessment of OBD Technology service providers ............................... 30

Figure 6: Visual assessment of Print Media service providers ............................................. 31

Figure 7: Visual assessment of mobile applications developers ........................................ 31

Figure 8: Visual assessment of ground level support service

providers .............................................................................................................................................................. 32

Figure 9Visual assessment of IVR service providers ................................................................ 33

Figure 10Visual assessment of Web System development organisations ................... 33

Tables

Table 1: List of 32 organisations identified as potential partners in CCKN-IA ......... 5

Table 2: List of 24 organisations retained as potential partners in CCKN-IA............ 6

Table 3: Format of the CCKN-IA-SWOT-Matrix.......................................................................... 10

Table 4: Overview and characterisation of shortlisted organisations.......................... 17

Table 5: Primary Content Providers ............................................................................................... 19

Table 6: Technology service providers .........................................................................................20

Table 7: SWOT of authorized primary content providers .................................................... 21

Table 8: SWOT of technology service providers ...................................................................... 23

Table 9: Suggestion of specific organisations for specific roles in CCKN-IA ........ 35

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EXECUTIVE SUMMARY



Executive summary

Climate change increases the frequency of extreme events such as droughts and floods, delayed

monsoon onset, intermittent dry spells and heat waves within the growing period. The impact of these

events is felt by farmers differently based upon their socio economic status. Recurrence of floods or

drought often leads to large-scale disruption of agricultural activities and causes considerable distress.

To mitigate this, farmers find it necessary to adapt and adopt new technologies to maintain economic,

environmental and social sustainability. Effective information exchange is a prerequisite to act timely

to the needs of the farmers’ request for authentic information, which the present agricultural infor-

mation exchange system cannot deliver.

Although a number of Agricultural Knowledge and Information Networks (AKINs) exists, there is a lack

of availability of effective, timely, dynamic, authentic and farmers-friendly sustainable agricultural

information network for all the stakeholders (policy makers at national and state levels, extension

agents, intermediaries, and farmers, etc.). Improvement is even more important as the National Mis-

sion for Sustainable Agriculture needs to be operationalized successfully. For the first time it now

includes a component on Climate Change (CCSAMMN).

This SWOT-analysis was conducted in the frame of the Indo-German technical cooperation project

CCKN-IA (Establishment of a climate change knowledge network for the Indian agriculture). Its aim

was to examine national players in agriculture and climate change sector, who can play an important

role to successfully implement the future CCKN-IA technology framework at pilot districts in the partic-

ipating States of Jharkhand, Maharashtra and Odisha. Such a successfully working network platform

could then be scaled up at national level later on.

This SWOT-analysis constitutes a first step contributing to Output A of the CCKN-IA-project: „Govern-

mental, non-governmental and private CCKN partner organisations provide climate relevant services“.

One of the subsequently formulated activities is defined as: „Appropriate stakeholders (government,

non-governmental and private) are involved as CCKN partners. “

The report intends to provide a better understanding of national players whether Government, NGO or

private working to benefit rural people specially farmers. It will help to filter down required partners for

the project (see Appendix 1 for individual SWOT-analysis of each potential partner).

The assessment covers all public and private key organisations, which are active in the agricultural

sector and could play a prominent role in the establishment of the network on national level and in the

three pilot states. Two groups of potential partners can be distinguished: 1) Knowledge Disseminators

and 2) Content Providers. These categories include agencies from every sector e.g. Government,

NGO and private enterprises. A detailed definition of all categories is provided in the report.

About 88 organisations and projects were listed of which 22 organisations were retained for detailed

discussion and understanding (re. table 4, 7 and 8 for their SWOT-analysis and Appendix 0 for the full

list).

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EXECUTIVE SUMMARY



All recommended organisations have been scrutinized on the basis of different parameters, e.g.

authenticity of their content, hyper localized content in local vernacular language, operation or keen to

operate in pilot State and Districts, financial strength and reputation in market etc.

As a final recommendation the following organisations may be selected for a specific knowledge

domain on agreement of all Stakeholder and Management:

NTT Data for Knowledge Management System Development,

RML for Market Price,

IMD and Skymet for Weather information,

CABI for Agro-Advisory,

ILRI and BAIF for Livestock advisory, Bioversity for Climate Change content and NIDM for Disas-

ter related content,

KCC can be used as Call Center partner and

NeGP ICT infrastructure at State, District, and Block level as Hub-Spokes for Knowledge Dissem-

ination and information collection.

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CHAPTER 1

Background information



CHAPTER

CHAPTER

1 Background information

Agriculture in India provides not only food security but also the livelihood for about 60% of the Indian

population. However, agriculture is prone to climate variability and increasing impact of climate

change. Under the National Action Plan on Climate Change (NAPCC), the Government of India has

launched eight National Missions during the XII Five year plan. The National Mission for Sustainable

Agriculture (NMSA) and the Mission on Strategic Knowledge on Climate Change target an agricultural

growth rate of four per cent per annum and also want to enable the country to cope with the impacts of

a changing climate.

The National Mission for Sustainable Agriculture aims to support climate adaptation in agriculture

through the development of climate resilient crops, expansion of weather insurance mechanisms, and

agricultural practices. Focus areas for the mission are dry-land agriculture, risk management, access

to information and use of biotechnology.

The National Mission on Strategic Knowledge for Climate Change aims to get a better understanding

of climate science, impacts and challenges as well as increased collaboration on national as well as

international levels.

CCKN-IA, the abbreviation for “Establishment of a Climate Change Knowledge Network for the Indian

Agriculture”, is an Indo-German technical cooperation project, which started in September 2013. It

serves the purpose of both above-mentioned National Missions and will operate in two pilot districts

each in three pilot states (Jharkhand, Maharashtra and Odisha). The intended knowledge network will

be established similar to a hub-and-spokes model disseminating information but also receiving feed-

back from users.

Climate change increases the frequency of extreme events such as droughts and floods, delayed

monsoon onset, intermittent dry spells and heat waves within the growing period. The impact of these

events is felt by farmers differently, depending on their location and their socio economic buffering

capacity. Recurrence of floods or drought often leads to large-scale disruption of agricultural activities

and causes considerable distress. Effective information exchange is a prerequisite to counteract timely

to the impacts and reduce vulnerability especially of small scale farmers.

Although a number of Agricultural knowledge and Information Networks (AKINs) exist, there is lack of

availability of effective, timely, dynamic, authentic and farmer-friendly sustainable agricultural infor-

mation, also lack of dissemination through a proper network available to all stakeholders (policy

makers at national and state levels, extension agents, intermediaries, and farmers, etc.).

This present study assesses existing AKINs in the Government or the private sector, with the purpose

of identifying the key institutions, which can contribute relevant and high quality technical expertise

and content to an improved future system. Based on the outcome of this study an institutional and

technical framework for a platform will be designed which collects, processes and disseminates agri-

culture relevant information. The study was carried out with the underlying principle that duplication of

institutional, technical and content related aspects should be avoided.

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2

EXECUTIVE SUMMARY



3

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CHAPTER 2

Objective and methodology



CHAPTER

CHAPTER

2 Objective and methodology

2.1 Explanation of the objective

This report should be conceived as tool for decision making. It is addressed to all stakeholders of

CCKN-IA and provides information on the outcome of the assessment of a number of AKINs. It will

help stakeholders to select the most suitable and appropriate organisations partner for the CCKN-IA

project.

2.2 Methodology

This SWOT-analysis was performed at national level. It is a specific methodology to detect the

strengths, weaknesses, opportunities and threats (SWOT) of the information providers. They have

been filtered on the basis of various parameters e.g. their willingness to partner, key role in one of the

thematic areas, and strong knowledge or technical background. Using GIZ’s Capacity Works Manual,

each organisation was evaluated and pictured in graphical form for better understanding and justifica-

tion for selection of an organisation. The assessment has been done for all public and private key

organisations, which are active in the agricultural sector and could potentially play a prominent role in

the establishment of the network on national level and in the three pilot states. In a first step organisa-

tions were shortlisted due to their relevance, indicating their name, role, subject and form of

organisation.

At a later stage, each organisation was categorized after assessment form data observation or per-

sonal interaction with the organisation’s responsible officers.

2.2.1 Desk research

The careful selection of organisations was a major task, as there are many organisations existing in

the Indian context and working in the agriculture or rural sector for support and empowerment. Hence

identification of each and every organisation was not an easy task and was therefore divided in multi-

ple stages. It started with a phase of desk research of about 15 days, when the CCKN-IA-team

searched organisations through the internet and personal networks. All available data were entered

into an excel file. Thus about 88 organisations/projects were listed working at the national level but

also local actors on the state levels of Jharkhand, Maharashtra and Odisha were identified.

The complete list is provided in a separate excel file in Appendix 2.

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GOPA WOTR-CONSORTIUM


2.2.2 Short listing of AKINs at national level

The list was comprehensive, and there were organisations from every category and every knowledge

domain or technical capability.

Hence the list was divided in four parts: three for Pilot States and one for the national level. This report

provides details of players at national level selected in the procedure. 32 organisations were filtered as

national players. This definition considered organisations which operate at national level or interna-

tional level and which are operating a “project” in more than two Indian states. The three reports for

the pilot states are under preparation. Organisations were chosen on basis of multiple parameters,

their involvement in thematic areas, and willingness to partner, ongoing operations in Pilot

States/Districts.

In order to select appropriate partners for the establishment of the network, shortlisting was performed

at multiple levels. Multiple rounds of interactions were involved; assessment forms were designed and

filled out by interested partners. Finally, the SWOT-analysis was made on basis of interactions and

filled assessment forms.

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Table 1: List of 32 organisations identified as potential partners in CCKN-IA

S. No.

Organisation Name S. No.

Organisation Name

1 ACTED http://www.acted.org/

17 Kisan Sanchar http://www.kisansanchar.org

2 AGMARKNET http://www.agmarknet.nic.in/

18 Mandi Project http://asrmandi.wix.com/asrmandi

3 AIC www.aicofindia.com/‎

19 MLA http://medialabasia.in/

4 Bioversity http://www.bioversityinternational.org

20 MCX-SX www.mcxindia.com

5 CABI http://www.cabi.org

21 MoVirtu http://www.movirtu.com/

6 CARITAS India http://www.caritasindia.org

22 NIDM nidm.gov.in/‎

7 Digital Green http://www.digitalgreen.org/

23 NFCtiator http://www.nfciator.in

8 EkGaon Technologies http://www.ekgaon.com

24 NTT Data http://www.nttdata.com/

9 GSMA www.gsma.com/‎

25 OneWorld www.oneworld.net.in

10 HandyGo http://handygo.com/

26 RML http://www.reutersmarketlight.com

11 IKSL http://www.iksl.in/

27 Rural Shores www.ruralshores.com/‎

12 ILRI http://www.ilri.org

28 Skymet www.skymet.net/‎

13 IRRI http://irri.org/

29 Vodafone http://www.vodafone.com/

14 IMD www.imd.gov.in/‎

30 BAIF1

www.baif.org.in/ 15 KCC

www.manage.gov.in/kcc.htm 31 CRIDA

2

www.crida.in/ 16 Knowlarity

www.knowlarity.com/‎ 32 ICAR/SAU/KVK/ZRS

3

1 BAIF – is a local NGO working specifically at grass root level, operations are mostly handled at state offices, for which no SWOT analysis done

at national level. However, included as a potential organisation and further elaborated in State SWOT analysis.

2 CRIDA- being Hyderabad based organisation, personal discussion were not possible since there is no office in New Delhi, while National

SWOT analysis done for organisations for Delhi based organisations only. However, CRIDA is member of NSC and agreed to provide contin-

gency plans hence considered as potential partners.

3 SAU/KVK/ZRS- All are State based organisations, hence more details can be found in State level SWOT analysis.

http://www.vodafone.com/

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2.2.3 Intensification of interaction

During a second round of discussions short-listed organisations were informed about their selection.

They received more detailed information on the project and were asked to provide feedback on their

potential interest to participate. Thus, a number of meetings were held. Out of the 32 organisations

some did not respond and some didn’t show interest. The following is the list of 24 organisations which

were retained after the first round of interaction.

Table 2: List of 24 organisations retained as potential partners in CCKN-IA

A detailed list of organisations with number of interactions and responses is provided in Appendix 3.

U. No. Organisation Name U. No. Organisation Name

1 ACTED

http://www.acted.org/

15 KCC

http://www.manage.gov.in/kcc.htm

2 AGMARKNET

http://www.agmarknet.nic.in/

16 Knowlarity

http://www.knowlarity.com/‎

3 AIC

http://www.aicofindia.com/‎

17 Kisan Sanchar

http://www.kisansanchar.org

4 Bioversity

http://www.bioversityinternational.org

19 MLA

http://medialabasia.in/

5 CABI

http://www.cabi.org

21 MoVirtu

http://www.movirtu.com/

6 CARITAS India

http://www.caritasindia.org

22 NIDM

http://nidm.gov.in/‎

7 Digital Green

http://www.digitalgreen.org/

23 NFCtiator

http://www.nfciator.in

8 EkGaon Technologies

http://www.ekgaon.com

24 NTT Data

http://www.nttdata.com/

10 HandyGo

http://handygo.com/

25 OneWorld

www.oneworld.net.in

11 IKSL

http://www.iksl.in/

26 RML

http://www.reutersmarketlight.com/

12 ILRI

http://www.ilri.org

28 Skymet

http://www.skymet.net/‎

14 IMD

http://www.imd.gov.in/‎

29 Vodafone



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2.2.4 Assessment form

For those organisations showing keen interest to partner in the project an assessment form was

drafted and sent to the respective organisations. A sample assessment form is presented in Appendix

4.

At this stage of the process, detailed information was taken into account assessing each individual

organisation with regard to its technical capabilities, the content offered, and also their willingness,

operation in thematic relevant areas, their financial sustainability and strength in ICT or content gener-

ation work, working for improvement of farmers and/or rural population.

In a final step of the analysis, the information obtained in the assessment forms was used for a de-

tailed SWOT-analysis. Assessment forms were received from 11 organizations and are provided as

Appendix 5.

2.2.5 SWOT-analysis

Before presenting details about the SWOT-analysis of potential partners, it should be understood what

a SWOT-analysis is and how useful it can be to identify partners for CCKN-IA.

2.2.6 Understanding SWOT

A SWOT-analysis provides a simple but useful framework for analysing an organisation's strengths

and weaknesses, and the opportunities and threats that it offers or faces. It helps focusing on

strengths, minimizing threats, when taking the greatest possible advantage of opportunities available.

A SWOT-analysis can be used to "kick off" strategy formulation, or in a more sophisticated way as a

serious strategy tool.

Strengths and weaknesses are often internal to an organisation, while opportunities and threats gen-

erally relate to external factors. For this reason, the SWOT-analysis is sometimes called Internal-

External Analysis and the SWOT Matrix is sometimes called an IE Matrix.

Strengths:

What advantages does the organisation have?

What do you do better than anyone else does?

What unique or lowest-cost resources can you draw upon that others cannot?

What do people in your market see as your strengths?

Which factors mean that you "get the business"?

What is your organisation's Unique Selling Proposition (USP)?

TIp:

Consider strengths from both an internal perspective, and from the point of view of customers and

people in market.

http://www.mindtools.com/pages/article/newTMC_11.htm

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When looking at strengths, think about them in relation to competitors. For example, if all of competi-

tors provide high quality products, then a high quality production process is not strength but it is a

necessity.

Weaknesses:

What should be avoided?

What are people in market likely to see as weaknesses?

Opportunities:

What could be improved?

What good opportunities can be spotted?

What interesting trends organisation is aware of?

Useful opportunities can come from such things as:

o Changes in technology and markets on both a broad and narrow scale.

o Changes in government policy related to the field.

o Changes in social patterns, population profiles, lifestyle changes, and so on.

o Local events.

Tip:

A useful approach when looking at opportunities is to look at organisation’s strengths and ask yourself

whether these open up any opportunities. Alternatively, look at organisation’s weaknesses and ask

yourself whether this could open up opportunities by eliminating them.

Threats

Which obstacles are faced by organisation?

What are competitors doing?

Are quality standards or specifications for products or services changing?

Is changing technology threatening position in the market?

Any bad debt or cash-flow problems?

Could any of your weaknesses seriously threaten the business?

Further SWOT Tips

If SWOT-analysis is used as a serious tool (rather than as a casual "warm up" for strategy formula-

tion), make sure you're rigorous in the way you apply it:

Only accept precise, verifiable statements ("Cost advantage of US$10/ton in sourcing raw ma-

terial x", rather than "Good value for money").

Ruthlessly prune long lists of factors, and prioritize them, so that you spend your time thinking

about the most significant factors.

http://www.mindtools.com/pages/article/newHTE_92.htm

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Make sure that options generated are carried through to later stages in the strategy formation

process.

Apply it at the right level - for example, you might need to apply SWOT-analysis at product or

product-line level, rather than at the much vaguer whole company level.

2.2.7 CCKN-IA-SWOT-analysis

In a first step it was observed that it is necessary to create two categories of organisations depending

on their nature of business into technical or ICT-providers and content providers, detailed explanation

is provided in

Section 3.1.

Technology service provider organisations

Organisations coming from a technical background or which are stronger in technology, were

categorised as ICT service providers, some other factors are also added in this category such as

Print Media providers and on-ground service providers

Primary content providers

All organisations, whose main nature of business is doing research in agriculture or other domain

or affiliated to Ministry of Agriculture or ICAR for agriculture development were listed in this cate-

gory.

To better assess each organisation, a SWOT table was created containing a parameters relating to

essential CCKN-IA requirements. Here below the format of the CCKN-IA SWOT matrix is shown as

well as further details on each point included in the SWOT table:

CHAPTER 2



CCKN-IA: SWOT-Analysis of AKINs 10

Table 3: Format of the CCKN-IA-SWOT-Matrix

Supportive: Negative

Inte

rnal

Orig

in /

cur

rent

situ

atio

n

Strength:

Capacities (human resources, technology, knowledge, financial)

Willingness / commitment

Key player in an existing and working network

Thematic relevance

Quality of services (content, timeliness, efficiency, reach, Innovative)

Compliance with rules and regulations

Operation in Pilot States and Districts

Feedback mechanism

Weakness:

Limited resources (human resources,

technology, knowledge, financial)

No commitment/willingness

Not clearly positioned in a network

Too generic

Obsolete / outdated facilities / technology /

content

Too costly

Poor track record in compliance

Non-Operative in Pilot States and Districts

Ext

erna

l inf

luen

ce /

fu

ture

Opportunities:

Increase capacities

Enter new markets / thematic fields

Potential to contribute and access the network (innovativeness reach,

technology, content)

Access to additional external funds

Increase motivation / reputation / visibility

Access to knowledge

Threats:

Increasing competition / numbers of players

Changing policy framework

Leadership dependence / person centric

Increasing costs due to specific requirements /

technology

Dependency in the network / lack of

commitment on the part of Network partners

Pace of changes in technology / knowledge

Changes in behaviour

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SWOT parameters description:

Strength:

Capacities (human resources, technology, knowledge, financial)

Organisation should have enough manpower to run projects successfully, strong technical or

content knowledge and financial stability to stand with CCKN-IA for next 3 years.

Willingness / commitment

Organisation should be willing and committed to make project successful.

Key player in an existing and working network

Organisation should play key role in at least one project

Thematic relevance

Organisation should be working at least in one of the themes of CCKN-IA

Quality of services (content, timeliness, efficiency, reach, Innovative)

Organisation should provide quality content or quality in technical or human intervention ser-

vices

Compliance with rules and regulations

Organisation should comply with Government rules and regulations

Operation in Pilot States and Districts

It would be good if the organisation is operating in Pilot State or District of CCKN-IA, especial-

ly for content provider so that, content would be available at local level from the organisation,

in case of technical services this rule may not apply as technology is replicable irrespective of

location

Feedback mechanism

Organisation should be focusing on feedback for the services provided by them and they

should have data of feedback from villages or operation area.

Opportunities:

Increase capacities

To identify if selected organisation could increase their capacity if required in the project in

terms of technical or knowledge base.

Enter new markets / thematic fields

It would be a plus point if organisation is willing or projecting to new thematic fields of CCKN-

IA

Potential to contribute and access the network (innovativeness reach, technology, content)

This point will be a plus point for such organisations which would be willing to contribute or

access the CCKN-IA network for better outputs

Access to additional external funds

If organisation has potential to generate funds from external funds then it will be a positive

point

Increase motivation / reputation / visibility

CCKN-IA team will look at motivation, reputation and vision of organisation

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Access to knowledge

If the organisation is technical service provider the CCKN-IA team will look at organisation’s

approach to access the knowledge and implement it at ground level.

Weakness:

Limited resources (human resources, technology, knowledge, financial)

If organisation shows limitation to increase manpower or already going through limitations of

resources, knowledge, technology or finances then it can effect badly during implementation

and such issues will be considered as weakness

No commitment/willingness

Organisation will be contacted further for partnership if willingness is not visible in initial com-

munications

Not clearly positioned in a network

A big negative point if organisations position is not clear in any of the project or network they

are working currently

Too generic

Generic content is not relevant for CCKN-IA project, CCKN-IA required hyper-localized con-

tent in local language or dialect

Obsolete / outdated facilities / technology / content

It will be a negative point if up gradation to technology or content is not visible in organisa-

tion’s environment.

Too costly

CCKN-IA will also look at budgets, CCKN-IA has for project implementation

Poor track record in compliance

Compliance is required

Non-Operative in Pilot States and Districts

This will be considered only in case of content providers not technology service providers.

Threats:

Increasing competition / numbers of players

CCKN-IA will observe competition of each organisation with others and how they prove them-

selves better than others players

Changing policy framework

Change in policy relates to Government policies, CCKN-IA will look at this aspect as serious

threat if changes in Government policies effects organisation for its operations.

Leadership dependence / person centric

Such projects or organisations may bring inactiveness in CCKN-IA implementation if such an

organisation is selected which is one person centric, project will be stopped if such person

quits.

13

13

CHAPTER 2




Increasing costs due to specific requirements / technology

CCKN-IA budget is fixed hence later on expenditures can create issues in implementation

hence such issues will be closely monitored

Dependency in the network / lack of commitment on the part of Network partners

Dependency on others or lack of commitment may bring hindrances in CCKN-IA project im-

plementation, hence such issues will be considered as threats, it is always better to

collaborate with an organisation, which has in-house capabilities other than dependency on

others.

Pace of changes in technology / knowledge

Fast or slow pace changes in technology/knowledge both may bring issues in implementation

Changes in behaviour

Behavioural changes in staff effects project implementation, on the other hand behavioural

changes in users brought up by projects brings success to the project.

15

15

CHAPTER 3

Results



CHAPTER

CHAPTER

3 Results

88 organisations were listed at national and state level (see Appendix 0). They were chosen in view of

their possible involvement in providing services to farmers in agriculture, livestock, fishery, weather,

market and other agriculture related domain and irrespective of their type e.g. Government, Corporate,

NGO, National, Local or International organisations.

In a direct and initial interaction 32 (see table 1) organisations were approached and checked. Some

of the organisations proved irrelevant and were excluded for the next iteration of assessment.

As described in Chapter 2 the final assessment took place to identify the most promising organisa-

tions, which should be evaluated in detail. As a result 24 were identified as potential and interested

stakeholders for CCKN-IA at the national level (see table 2). Another three organisations are more

prominently working on the state’s level and they will be dealt with in the respective state level report.

3.1 Overview of organisations

The process of comparing different organisations, made it necessary to categorize the potential stake-

holders. In this way a clearer picture can be given by being able to compare within one category.

Basically organisations were assigned to one of the following two categories:

Primary content provider is an organisation whose nature of business comes from research

based work, most of such organisations are research and development institutes which were es-

tablished with mandate to do research on particular subject, field or domain and strengthen Govt.

policies and educational institutes.

Technology service providers come from the technical background having already served as

VAS service provider or whose strength and focus lies in technology not in content generation;

such organisations come mostly from corporates or people having IT or mobile background.

Those Organisations, which have secondary preference in content generation and are not regis-

tered to do research work. Organisation giving Field level services in rural sector or specialist in

distributing print materials will also be considered in this category.

16

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Each of these organisations were categorized on basis of their institutional setup and corresponding

subcategories in a second step:

Governmental Institution:

All organisations, institutes and other establishments, which either are directly under GoI ad-

ministration or affiliated to GoI or set up by Government of India as a company under section

25 of the Companies Act4 will be included under this category.

NGO:

International NGO are those which has headquarters in any country other than India and has

liaison, branch or regional office in India, from where they are operating and having status of

not-for-profit organisation.

National NGO is any organisation which has headquarter in India and registered under Indian

Laws of Societies registration Act of India and having status of Not-for-Profit organisation.

Enterprise:

International Enterprise are those which has headquarters in any country other than India

and has liaison, branch or regional office in India, from where they are operating and estab-

lished with subject of profits and earning money

National Enterprise is any organisation which has headquarter in India and registered under

Indian Laws of Company’s Act and established with subject of profits and earning money

Social Enterprise (SE) are defined as organisations that have triple bottom line returns (So-

cial, Environmental and Financial), namely they address social and environmental needs such

as affordable health services and energy, and have a financially sustainable revenue model

(or plan to become sustainable in the near future). It is important to note that the definition is

not limited by legal structure. SEs may be registered as private limited companies, coopera-

tives, not-for-profits, trusts or other types of legal entities. However, the legal structure of a SE

may have a bearing on the type of funds they can attract. Not-for-profits, for instance, cannot

solicit equity investments, but can have access to debt capital.5

4 http://www.mca.gov.in/Ministry/actsbills/rules/CR1956.pdf

5 Asian Development Bank Report- http://www.sankalpforum.com/wp-content/uploads/2013/05/india-social-enterprise-landscape-report.pdf

17

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Table 4: Overview and characterisation of shortlisted organisations

U.No. Name Provider of

Govern

ment

NGO Enterprise

Prim

ary

conte

nt

Technolo

gy

Inte

r-

national

National

Inte

r-

national

National

Socia

l

1 ACTED ● ●

2 AGMARKNET ● ●

3 AIC ● ●

4 Bioversity ● ●

5 CABI ● ● ●

6 CARITAS ● ●

7 Digital Green ● ●

8 Ek Gaon ● ●

10 HandyGo ● ●

11 IKSL ● ●

12 ILRI ● ●

14 IMD ● ●

15 KCC ● ●

16 Knowlarity ● ●

17 Kisan Sanchar ● ● ●

18 Mandi project ● ●

19 Media Lab Asia ● ● ●

20 MCX-SX ● ●

22 NiDM ● ●

23 NFCiator ● ●

24 NTT Data ● ●

25 OneWorld ● ●

26 RML ● ● ●

28 Skymet ● ●

30 BAIF ● ●

31 CRIDA ● ●

32 ICAR/SAU/

KVK/ZRS

● ●

18

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CHAPTER 3

Results



3.2 Overview and characterisation of Primary Content Providers

Agro-Advisory: covers a vast subject and should not be limited to just some major crops. Crops

which are subject to Agro-advisory, can be divided in Field Crops (e.g. cereal, pulses, oilseeds,

fibre, spices, and fodder) and Horticulture Crops (vegetables, flowers, condiments, aromatic &

medicinal, fruits & nuts, and plantation).

Human Health: includes general health advisories to women, farm field workers and children in

rural population, it includes nutritional aspect in rural population also.

Indigenous Technical Knowledge (ITK): those pieces of knowledge which are gathered by

various organisations during interaction with farmers, which include some innovation by a particu-

lar farmer in his field to combat certain problem or old age techniques used by farmers which are

very effective and useful.

Insurance: advisories related to benefits of taking Agri-Insurance, and Governmental support

provided in Insurance, this section will help in taking claims also.

Livestock: section will look into livestock which help in farming, animal which supports daily

needs of villagers and animals which increase income of farmers, Fisheries will also come in this

section.

Market: has many aspects. The major demand of farmers is updated market price, this includes

linkages to big buyers and warehousing of crops as well.

Natural Disaster: deals with any kind of disaster, which could affect village or farm fields includ-

ing, drought, flood, heavy rain, cyclone, etc.

Weather: section looks in short-, medium and long term forecast and relates it to agro-advisory.

19

19

CHAPTER 3

Results



Table 5: Primary Content Providers

U.I. Organisation Domain

Agro

-A

dvis

ory

Hum

an

Health

Indig

enous

Technic

al

Know

ledge

Insura

nce

Liv

esto

ck

Mark

et

Natu

ral

Dis

aste

r

Weath

er

1 ACTED ●

2 Agmarknet ●

3 AIC ●

4 Bioversity ●

5 CABI ● ● ● ●

12 ILRI ●

14 IMD ●

17 Kisan Sanchar ●

18 Mandi project ●

19 MLA ●

22 NiDM ●

26 RML ●

28 Skymet ●

30 BAIF ●

31 CRIDA ●

32 IC-AR/SAU/KVK/ ZRS

●

3.3 Overview and characterisation of Technology Providers

Call Center comes in 3 categories:

Physical Call Center is a “normal” call centre as we know from day to day life, with high end

infrastructure and agents sitting 24x7 on desk to resolve queries

Cloud Call Center is a call centre where, physical infrastructure is totally removed as to save

money and initial interaction to customer is handled by computer operated IVR (Interactive

Voice Response) and response are provided from a server based database. In case a query is

not resolved it is then forwarded on mobile to a relevant Subject Matter Expert

Hybrid Call Center is mix of both above, call centres to save money in terms of high end in-

frastructure and also give feel of human interaction.

IVR stands for Interactive Voice Response, which is a computer operated series of options,

where each option leads to another option or final answer. The caller has to provide entry with

numeric numbers as their desired option.

Mobile Apps is any kind of application, which could run on mobile as an Application (Apps). This

is not limited to high end smartphones, since basic phones even can run Apps through applying

USSD (Unstructured Supplementary Service Data). USSD derives data in real time based on in-

put from users mobile App. There are various USSD based Apps running on mobiles, mostly

used to check talk time balance in mobile phones.

20

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CHAPTER 3

Results



Out Bound Dialler Calls are voice calls to users to inform about any information, provided by

MNOs (Mobile Network Operator) or VAS (Value Added Service). In farming practice, many ser-

vice providers use OBD as first mode because illiterate person can understand it and mostly the

language, which is used, is in local dialects.

Print Media any informative content on paper either on national or at local level. Newspapers,

magazines, tabloid or A4 size content pasted on walls will come in this category.

Radio Agro-advisories and agro related programmes aired on radio will come under this category

and community radios will be used more preferable over national radios to reach farmers be-

cause in community radio villagers relate themselves and its widely listened over National

Radios.

SMS stands for Short Messaging Service, which can be received through mobile phones. This

technology is widely used in the service industry.

Videos are best way to show any activity in live in 5 minutes or more time, which cannot be

understood in 2-3 minutes of OBD call or 165 character SMS.

Village Information Center is a setup in villages or in group of villages where basic support to

farmers will be provided e.g. availability of print material, watch project related videos or help

them to solve basic queries by VIC staff.

Table 6: Technology service providers

U.I. Organisation Domain

Call

Cente

r

IVR

Mobile

A

pps

Out

Bound

Dia

ller

Calls

Print

Media

Radio

SM

S

Vid

eo

Vill

age

Info

rmation

Cente

r

Web

Sys-

tem

/ P

latf

orm

5 CABI ● ●

6 CARITAS ●

7 Digital Green ● ● ●

8 Ek Gaon ● ● ● ● ● ● ●

10 HandyGo ●

11 IKSL ● ● ●

15 KCC ● ●

16 Knowlarity ● ● ● ●

17 Kisan Sanchar ● ● ● ● ● ● ● ●

19 MLA ● ● ● ● ● ● ●

25 OneWorld ● ● ● ●

26 RML ● ● ● ● ● ●

21

CHAPTER 3

Results



3.4 Overview SWOT

3.4.1 SWOT of authorized primary content providers

Table 7: SWOT of authorized primary content providers

U. No. Organisation Strength (Internal)

Weakness (Internal)

Opportunities (External)

Threat (External)

1 ACTED Completed successfully 7 Disaster related projects in India individually Strong feedback mechanism Separate AMEU (Appraisal Monitoring and Evalua-tion Unit)

Lesser field experience in domains other than Disaster Management

ACTED has huge potential to venture in other themes of CCKN since they have manpower in different fields and experience as well for example micro-finance

4 Bioversity Strong in seed and variety databank of various crops including old indigenous varieties Good GIS system and data collection

Requires strong Knowledge Management System

5 CABI Highly experienced in Pest and Disease Manage-ment research for Plants Strong in Agriculture research, Entomology

Dependency of partners to implement project at village level Knowledge Management solutions need up gradation

Can provide good knowledge management solution

12 ILRI Strong and most experienced in Livestock knowledge Available in Jharkhand

Lack of Staff

14 IMD Premier institute in weather and other climatic information

SMS facility is available on the webpage but on clicking the message ‘SMS not available’ was displayed

Will be soon installing more Automated Weather Stations to give more updated and short-term weather forecast

Competition with emerging private organisations

17 Kisan Sanchar Small and innovative organisation Very good mobile app for farmer information

Requires recognition of organisation at National level Adequate staff and infrastructure

Can expand nationally if supported well

19 MLA Pioneer in providing Rural ICT solutions since 10 years Backbone of many successful project like- eSagu, aAqua, DEAL (platform of Agropedia) , Agro-sense, Community Radio

IIDS project similar to line of CCKN-IA, but only operable Andhra Pradesh in 4 Districts

Ready expand project in CCKN-IA pilot states but seeks funding.

26 Reuters Market Light Each farmer is treated as unique customer which saves farmers time with related information Available across all Mobile Networks

Not available in all pilot states of CCKN-IA

Ready to operate in CCKN-IA pilot states Already working in lines of CCKN-IA hence lot of synergy is observed

CHAPTER 3

Results



Very hyper-localized and timely information Language preference

28 Skymet Accurate weather predictions since last 5 years Has own farmer base for Weather advisory Provided Weather services to all National News Channels and most corporates

Can expand in Natural disasters as well Many private organisa-tions are coming in weather predictions e.g. Accuweather Competi-tion with IMD a govt weather advisory company

23

CHAPTER 3

Results



3.4.2 SWOT of technology provider

Table 8: SWOT of technology service providers

U. No.

Organisation Strength (Internal)

Weakness (Internal)

Opportunities (External)

Threat (External)

5 CABI Highly experienced in Pest and Disease Manage-ment research for Plants Strong in Agriculture research, Entomology

Dependency of partners to implement project at village level Knowledge Management solutions need up gradation

Can provide good knowledge manage-ment solution

6 CARITAS India Good hold at ground level More than 160 partner organisation in India to support rural people across country.

Limited staff Dependent on partners to operate Major work in Madhya Pradesh State only

Experiences of Madhya Pradesh project can be explored in CCKN-IA pilot States

7 Digital Green Only organisation in India with stock of videos on agriculture and livestock, also in local languages of India, where some videos have transliterated text also. Indexed database of Videos, Text and Audio in one location

Require full transliteration of all videos in Indian languages

No direct video transmission to farmers on mobile

Competition from similar initiatives may come in future


Central hub for rural services Big database on soil information in India

Restricted to Tamil Nadu and Rajasthan States

Expansion to other states

10 HandyGo As a VAS present across all mobile operators hence no subscriber issues A good Cloud Call Center design which eliminates need of physical infrastructure establishment at higher cost Strong in Telecom and Cloud Call Center and Intelligent IVR Systems

Cloud IVRS is good designed in mKisan project however there some flaws

Could develop a robust, national level Cloud call center

Many VAS providers exists already with good services Fully commercial organisation, cannot sustain without business model, no funding mechanism

11 IKSL Present in 9 States Good Call Center System Years of Agriculture backup by IFFCO Cutting edge technology by Airtel

Available on Airtel only Option to launch the service on other mobile operators

Similar upcoming project across all mobile networks

16 Knowlarity Strong in Telecom and cloud systems Two system Café Movel and Weather App very much according to CCKN-IA project requirements

Exposure in Farming practices is limited to 1 year Café Movel Project

On basis of Café Movel can provide a better Mobile system for farmers

17 Kisan Sanchar Small and innovative organisation Very good mobile app for farmer information

Requires recognition of organisation at National level Adequate staff and infrastructure

Can expand nationally if supported well

CHAPTER 3

Results



19 MLA Pioneer in providing Rural ICT solutions since 10 years Backbone of many successful project like- eSagu, aAqua, DEAL (platform of Agropedia) , Agrosense, Community Radio

IIDS project similar to line of CCKN-IA, but only operable Andhra Pradesh in 4 Districts

Ready expand project in CCKN-IA pilot states but seeks funding.

23 NFCiator Pioneer in Near Field Communication Startup organisation No exposure in Farming practices

25 One World Pioneer in Community Radio Good mobile support with Mobile Apps and USSD mobile app for basic mobiles Expert in Knowledge Management System

No presence in CCKN-IA pilot States

26 Reuters Market Light

Each farmer is treated as unique customer which saves farmers time with related information Available across all Mobile Networks Very hyper-localized and timely information Language preference

Not available in all pilot states of CCKN-IA

Ready to operate in CCKN-IA pilot states Already working in lines of CCKN-IA hence lot of synergy is observed

25

25

CHAPTER 4

Assessment



CHAPTER

CHAPTER

1

2

4 Assessment

4.1 Primary content providers

In chapter 3 clear definitions of content providers were provided and it was explained, how each

organisation in the knowledge domain was assessed. In this chapter, the conclusions drawn from the

SWOT-analysis are presented as to which organisations appear the most suitable for cooperation on

the knowledge domain.

4.1.1 Weather / Climate

Weather forecast in general and specifically for farmers is provided by two organisations in India. The

government side is represented by IMD (Indian Meteorological Department) (146) and the private

side by Skymet (28). Collaboration with both organisations is required since IMD is a government

organisation and also member of CCKN-steering committee. Skymet provides good quality data and

very hyper-localized information in 10 KMs of radius, which at present is not possible with IMD.

In the following, both institutions are being compared along the main important factors:

a. Costs: the sustainable implementation of a system will largely depend on the long-term financ-

ing. Fees for the service must be paid, which can be done during the project runtime. The

main question however is, who continues the services after the external project funding has

stopped.

b. Flexibility: This is very important, since CCKN-IA is an experimental approach, which means,

that highly customised technical and content wise services might be required.

c. Quality of information and services: Since CCKN-IA intends to provide hyper-localized infor-

mation which form the basis for a decision support system, quality of information and services

is very important.

Legend: 14- IMD; 28-Skymet

6 Numbers behind names of organisations refer to tables 7 or 8 (U.No.).

Figure 1Figure 1: Visual assessment of weather / climate information providers

26

CHAPTER 4

Assessment



4

8

30

32

31

5

17

As it can be seen in Figure 1, Skymet offers very flexible and hyper-localized services and are willing

to contribute very much. However, on the backhand they charge quite high prices for their services,

however final decision will be taken once their final proposal will be received

IMD as a governmental institution is less flexible in terms of providing customized content, but never-

theless on a high quality standard. Hyper-localized content is limited and has to be developed in case

of any involvement of IMD-in CCKN-IA.

4.1.2 Agro advisory

Many subjects are covered by agro-advisory which are of high importance e.g. horticulture, fisheries,

apiculture, crops, vegetables, cereals, cotton etc. Almost all organisations provide agro-advisory to a

certain extent. Based on the organisation’s experience and collaboration with ICAR experts the follow-

ing organisations should be considered: CABI-(5) (overall agro-advisory of all subjects and crops),

Bioversity-(4) (for climate change adaptation), EkGaon-(8) (soil nutrient information), Kisan

Sanchar-(17) (rice based information and local village level interaction and feedback).

In the following, all institutions are being compared for the main important factors:

a. Authorisation: Organisation which is either government approved or has work plan with ICAR

for agriculture research, comes under this category, all State Agriculture Universities, KVKs

and CGIAR organisations comes under this category;

b. Quality: Organisations which follow rigorous quality check on content and has content author-

ing guidelines will fall in this category;

c. Thematic coverage: organisation working on themes, selected by CCKN-IA for implementa-

tion;

d. Geographic coverage: content available for CCKN-IA pilot states and Districts.

Legend: 4 - Bioversity; 5 – CABI; 8-EK Gaon; 17-Kisan Sanchar; 30-BAIF; 31-CRIDA; 32-

ICAR/SAU/KVK/ZRS

Figure 2: Visual assessment of agro advisory providers

27

27

CHAPTER 4

Assessment



Conclusions and recommendations based on Figure 2

CABI-has more than 110 years of experience and has compendia on Pest and Disease Management

and other subject, CABI also has MoU with ICAR, which also approves quality of their content.

Livestock ILRI-(12) is an International organisation having long years of experience and dedicated to

Livestock only, ILRI is a CGIAR institute which provides more weightage for partnership with this

organisation.

BAIF-(30) is a non-profit national level organisation creates opportunities for self-employment for rural

families and has very much hyper-localized information and experience on livestock.

Soil Testing Technologies: EkGaon has big database on soil in various locations containing details

on micro- and macro-nutrients.

Climate Change (CC): is a major aspect of CCKN-IA project, which should be covered at major scale.

CC should be an inclusive factor in every knowledge domain, e.g. how to prepare livestock for climate

change in Livestock domain, effect of CC leads to natural disasters in Natural Disasters knowledge

domain. How market is affected by climate change in Market knowledge domain, how weather is

affected by CC in Weather domain etc. However, we recommend a separate section for Climate

Change which can be very well delivered by Bioversity International-4 according to the analysis at

various stages.

CRIDA (31) in association with NICRA has developed district based contingency plans which will be

very useful for developing decision support system and can be further detailed more accurately for

block or GP level.

ICAR/SAU/KVK/ZRS (32) ICAR comprises many institutions, which will be helpful for content genera-

tion. SAU, KVK and ZRS operate under ICAR only and they will be very helpful at various stages to

partner and get support in terms of content and local support.

4.1.3 Market linkage

RML (26) a private company initiative and working as NGO in 17 states for market rates, is today one

of the best agency to provide up to date market prices to farmers.

a. Around 1.3 million registered unique subscribers in 50,000 villages;

b. Covers 8 languages in 17 States across every mobile operator for 450 crops and more that

1200 markets;

c. Provides same day market price on mobile over any mobile operator;

d. Self-sustainable business model.

28

CHAPTER 4

Assessment



AGMARKNET (2) a Government of India portal could also be used as it is already being used by

many service provider for Mandi rates.

a. Up to date information: Daily market information if available on same day

b. Local market rates: organisation providing local mandi rates to farmers instead of generic crop

rate at District level or State level

c. Rates on varieties and multiple crops: Organisation providing separate rates for each varieties

and crops

Legend: 2 – AGMARKNET; 26 – RML

RML-26 is best in this business as they have deployed their own people in every market to collect

rates and update rates on same day hence they are most preferred partner for market information.

4.1.4 Disaster management

With regard to disaster management of natural threats, such as flood, volcano, Tsunami, earthquakes

etc.) one of the Government agency provider of information is NiDM (22). NiDM provides predictions

and training on natural disasters, provides training for safeguard and assists providing resources to

help during natural disasters e.g boats provider with name, number and location, NiDM has updated

data on all kind of resources with details required during relief process in any natural disaster.

ACTED (1) being an International NGO is also a strong organisation in Disaster Management as an

NGO ACTED has completed 7 project in India on Disaster Management successfully where majorly

played role in 2008-09 in Supaul District of Bihar during Kosi river flood and Recovery and Disaster

Preparedness in Cyclone Aila in West Bengal in 2010-11.

2

26

Figure 3: Visual assessment of Market Information providers

29

29

CHAPTER 4

Assessment



.

Legend: 1 - ACTED; 22 – NIDM

4.1.5 Others

4.1.5.1 Agri-Insurance

AIC (Agri Insurance Company) (3) is the only organisation in our list for insurance related issues .

4.1.5.2 Government schemes no other option

Government bodies, e.g. KVK and State Agriculture Universities and Govt, Ministry of Agriculture

could better help in this aspect, however many organisations such as RML (26), CABI (5) provided

content on Govt. Schemes.

4.2 Technology service providers

Similar to the content provider section, this chapter provides the final assessment of organisations with

regard to the technology services.

4.2.1 OBD/SMS

Out Bound Dialer (OBD) Calls: There are many technology solution providers for OBD. The panel of

the CCKN-IA team has identified the following: Knowlarity (16), HandyGo (10), IKSL (11), EkGaon

(8), Kisan Sanchar (17), RML (26), KCC (15) are working as OBD service providers. Best choice in

the given context appears to be KCC7 (Kisan Call Center) as it is GoI project, scaled across the coun-

try and has infrastructure and manpower enough to cater any number of call. However KCC needs

some modifications and upgrades which could be done in this project.

7 This is a recommendation. Assessment would mean they have potential due to their technical expertise etc.

1

22

Figure 4Visual assessment of Disaster Management adviso-

ry providers

30

CHAPTER 4

Assessment



As a private player HandyGo (8) can also be considered as its 11 years old organisation working in

Mobile industry and quite enough experience of working in Agriculture industry, plus point of HandyGo

is there Partial Cloud call center designed in mKisan project, which is very effective just need scale-up

to cater our requirements.

Legend: 8-EkGaon; 10 -HandyGo; 11 -IKSL ; 15-KCC ; 16 -Knowlarity ; 17 –Kisan Sanchar ; 26 –

RML

4.2.2 Call Center

Please refer Kisan Call Center KCC (12).

4.2.3 Video

Digital Green-7 is undoubtedly single player in providing video content hence no competition at all,

above that DG is a technology solution provider, which is proved by their intelligent analytical system

and video curator system and farmerbook.

4.2.4 Radio

Please refer to One World (20).

4.2.5 Print media

HandyGo (10) and Kisan Sanchar (17) are only organisation involved in print media activities and

any of them can be selected or both.

16

11

8 10 17

26

15

Figure 5Visual assessment of OBD Technology service

providers

31

31

CHAPTER 4

Assessment



25

17

Legend: 10-HandyGo; 17- Kisan Sanchar

4.2.6 Mobile apps

Till date it has been observed that only OneWorld (25) and Kisan Sanchar (17) are working on

mobile apps. Hence there are no other options.

Legend: 17-Kisan Sanchar; 25-OneWorld

4.2.7 Field Support

VIC: Village Information System many organisation claims to have VICs however the best organised

VIC is seen as plant clinics setup by MSSRF and supported by CABI (5) which is definitely a good

option, CARITAS (6), Digital Green (7) and Kisan Sanchar (17) has also good experience of ground

10

17

Figure 6Visual assessment of Print Media service pro-

viders

Figure 7Visual assessment of mobile applications devel-

opers

32

CHAPTER 4

Assessment



level support by help of their local NGO partners, KVK-32 as a govt organiation present in every

District and provides scientific research and on-ground support to farmers.

Legend: 5-CABI; 6-CARITAS; 7-Digital Green; 17-Kisan Sanchar; 32-KVK

4.2.8 IVR

IVR: OneWorld-25 has very simplistic IVR system in comparison to other organisation, even though

could be considered for IVR services, OneWorld-25 has very good system of Community Radio,

which is single choice in Radio dissemination.

HandyGo-10 IVR systems quality is that it is Intelligent system which improves on time hence be-

comes less frustrating to farmers, as in this IVR every farmer is profiled and IVR options are lined up

basis of number of times farmer queries on particular topic, hence after 10-20 call farmer don’t need to

select to many options and can reach to his point in just 1-2 steps.

7

17

5

6

32

Figure 8Visual assessment of ground level support service

providers

33

33

CHAPTER 4

Assessment



Legend: 10-HandyGo; 25-OneWorld

4.2.9 Web System / Platform

CABI’s (5) Direct2Farm system is very good system to integrate, Index and disseminate content,

however NTT Data (24) cannot be ignored which has very strong technical backstopping and willing-

ness to support CCKN-IA project.

Legend: 5- CABI; 24-NTT Data

25

10

5

24

Figure 9Visual assessment of IVR service

providers

Figure 10Visual assessment of Web System devel-

opment organisations

35

35

CHAPTER 5

Recommendation



CHAPTER

CHAPTER

5 Recommendation

Based on assessment at various levels, this report recommends the following:

1. Organisations selected here suggest to be working at National level. However, they may be

working at grass root level hence could be common at Hub and Spoke both ends.

2. Organisations should be categorised as technology partner or content partner before finalisation.

3. Keep an alternative of every organisation in case agreement fails due at interoperability or at

budget level.

Table below suggests some specific organisation for their roles at various levels:

Table 9: Suggestion of specific organisations for specific roles in CCKN-IA

U.I. Organisation Category Domain Communication Channel

1 ACTED Content Disaster Mgmt N/A

3 AIC Content Insurance N/A

4 Bioversity Content Climate Change Adaptation N/A

5 CABI Content Agro Advisory, Pest and Disease Mgmt

N/A

7 Digital Green ICT N/A Videos

10 HandyGo ICT N/A Call Center/SMS

12 ILRI Content Livestock N/A

14 IMD Content Weather N/A

15 KCC ICT N/A OBD/Call Center 16 Knowlarity ICT N/A Mobile Forum

17 Kisan Sanchar ICT N/A Mobile Apps/Print Media

22 NiDM Content Disaster Mgmt N/A

24 NTT Data ICT N/A Web Platform/SMS

25 One World ICT N/A Radio

26 RML Content Mar N/A

28 Skymet Content Weather N/A

30 BAIF Content Livestock N/A

In the following, arguments are presented as to why recommending each organisation in its own

category:

5.1 Content Provider

ACTED: Is known International NGO whose capacity lies in relief, rehabilitation and capacity

building for natural disaster all over the world having presence in more than 24 countries.

Kisan Sanchar: is a start-up company having good ground presence in fields, KS has also developed

a mobile APP for farmers, which has 5000 users at present, hence a good option to involve KS for

Mobile App partnership.

36

36

CHAPTER 5

Recommendation



AIC: Agriculture Insurance Company is single company from GoI to provide Insurance to farmers for

their farmland hence on top priority for Insurance services in CCKN project.

CABI: is a 110 years old research organisation in agriculture and having largest database on Agricul-

ture, health, livestock, pest and disease management in form of Compendia, being expert in pest and

disease management knowledge in agriculture, CABI is suggested for Agriculture content provision

and also their Direct2Farm and Plantwise projects are worth considering for web and village center

services respectively.

Bioversity: Bioversity International focuses on rain-fed farming systems, primarily managed by small-

holder farmers, in areas where large-scale agriculture is not a viable option. Its research influences

policy decisions and investment in agricultural research, from the local level to the global level. Biover-

sity is working in CCAFS project on climate change and preparing farmers to use different varieties in

same farmland hence preparing for climate change effects, hence Bioversity is on top priority recom-

mendation on Climate change domain.

NiDM: National Institute on Disaster Management is GoI organisation under NDMA to provide post

and past disaster, services and preparedness, hence only option for Disaster management domain.

ILRI: International Livestock Research Institute is CGIAR institute, doing research on Livestock world-

wide and having largest database on livestock advisories, ILRI is partner in many rural services project

for Livestock domain, hence recommended for Livestock content.

5.2 Technology Service Provider

NTT Data: is one of the largest IT infrastructure company worldwide. It has more than 75000+ em-

ployees and net sales of 1,301 Billion Yen worldwide as of March 2013. It ranks no 6 on world’s IT

service vendor and has shown willingness to join hands for this project and is ready to provide all IT

infrastructure for the project as a Philanthropic partner. NTT Data is envisaging same kind of platform

in India in next 2 years, including more domains for information e.g. Health, Education, job etc., hence

they want to learn by investing technology in the project, final discussion will be done at later stage,

but at this time NTT Data is at top priority to advice for technical support at national level and if possi-

ble at State level as well.

Digital Green: Is one of the largest and successful organisation to provide videos of almost every

agriculture practice, from different geographical areas, hence only choice for Video content provider in

all domains.

HandyGo: is 14 years old MVAS (Mobile Value Added Service) Provider Company, available across

all Mobile operators in India. IT provides services such as IVR, USSD, Call Center, Mobile Enter-

37

37

CHAPTER 5

Recommendation



tainment and Education services. HandyGo’s Behtar Zindagi8 (BZ) service which caters to Agricul-

ture, Health, Women Empowerment and Education is available across the country except North-

East, hence a strong option after NTTD data for SMS, call Center, OBD and IVR services support.

KCC: Kisan Call Center is GoI, Ministry of Agriculture’s project to provide free help on Agriculture to

farmers on phone across the country with 24*7 service, hence largest network and biggest network of

Call Center Infrastructure, hence KCC can be considered for Call Center services for this project.

Note: Being GoI infrastructure, but reports on more call drops, CCKN-IA team recommend to put KCC

as no.3 in call center services.

Knowlarity: is a cloud based telephony service provider company, It provides voice applications to

small and medium enterprises. As of January, 2013, Knowlarity has clients in 65 countries, Knowlarity

also provided web and mobile solution to CABI for CafeMovel project which is running successfully in

Karnataka, hence can be consider as an option for web and Mobile solutions.

OneWorld: OneWorld’s strength lies in Community Radio, single organisation to provide community

radio services across the country with strong web enabled services, hence first option for Radio ser-

vices.

RML: Reuters Market Light’s market rate services in Maharashtra and other 17 states is commenda-

ble. They provide up to date day to day market rates of more than 190+ unique crop/commodities,

1200+ crops/commodity varieties, 1300+ number of markets covered in 17 States this service is

provided with help of 200 market agents providing updated information from mandis to their call cen-

ter.

RML is present in Maharashtra but not in Jharkhand and Odisha, but assured to start their services for

pilot districts in both States hence RML for Market and Weather services are on priority recommenda-

tion.

Note: This recommendation does not mean that rest of the organisation have been eliminated, they

are retained on the list and will be considered appropriately while finalising with Steering Committee.

8 Behtar Zindagi stands in Hindi for “Better Life”

http://en.wikipedia.org/w/index.php?title=Cloud_based&action=edit&redlink=1

http://en.wikipedia.org/wiki/Telephony

http://en.wikipedia.org/wiki/Voice

38

38

CHAPTER 5

Recommendation



39

39

CHAPTER 0

Appendix

GOPA CONSULTANTS


Appendix

41

APPENDIX 0 – SHORT INFORMATION ON ORGANISATIONS ANALYSED



Appendix 0 – Short information on organisations analysed

Sl.No Abbreviation Organisation Name Project

1 ACTED ACTED: Taj Apartment 1B/1, Rao Tula Ram Marg,

New-Delhi-110022

Tel + 911126196065 http://www.acted.org/

Emergency Relief Microfinance

2 AGMARKNET AGMARKNET AGMARKNET 3 AGRISNET AGRISNET Mahaagri SMS

4 AIC Agricultural Insurance Company of India (AIC) 13th Floor, “AMBA DEEP", 14, Kasturba Gandhi Marg, New Delhi - 110 001, INDIA Ph. No : 011-46869800 [email protected]

Agri-Insurance

5 AICRPAM AICRPAM under CRIDA Crop Weather Outlook AICRPAM

6 AID and MYS Alternatives for India Development (AID) and Man-than Yuva Sangathan

Chalao Ho Gaon Mein

7 AIR All India Radio Gyan Vaani 105.6 FM

8 AISD Asian Institute for Sustainable development (AISD) SREENIBAS, Asha Shree Garden Road(Near Tagore Hill) Morabadi, Ranchi – 834 008. Jharkhand State, Phone + Fax : +91 651 2551034 Website: www.aisdindia.org

Various activities

9 BAIF BAIF Development Research Foundation Various projects:Livestock Development Water Resource Management Sustainable Agriculture,Agri-Business Agri-Horti-Forestry, KVKs

10 Bioversity Bioversity G-1, B-Block, NASC Complex, DPS Marg, PUSA Campus, ND-12 Tel- 011-25849000/01/04

11 Birsa Agricultural University

Birsa Agricultural University (BAU) Kanke, Ranchi - 834006 Jharkhand, India Phone: +91-651-2450832 Fax: +91-651-2450850 Website: www.baujharkhand.org

Birsa Hariyali Radio Station Agricultural Expert System- BAU, Ranchi

12 CABI CABI Plantwise 1. Plant clinics -Plantwise 2. Direct2Farm 3. CafeMovel

13 CARITAS India CARITAS CBCI Centre, Ashok Place Gole Dakhana, 110001 New Delhi, India Telephone +91 11 233 63390 Fax +91 11 237 15146 Email [email protected]

Emergnecy Relief Agriculture Climate resilient system Community Health etc

14 C-DAC Centre for Development of Advanced Computing (C-DAC)

Weather Forecast


Multicriteria spatial modelling for identification of potential Afforestation

42






Wireless Sensor Networks for agricul-ture and healthcare applications

17 CIMMYT CIMMYT International Maize and Wheat Improve-ment Center

CSISA (Cereal Systems Initiative for South Asia) BISA Project

18 DAC, GoI Dept of Agriculture and Cooperation, MOA, GOI AGRISNET

19 DAC, GoI Dept of Agriculture and Cooperation, MOA, GOI Kisan Call Centre

20 DAC, GoI Dept of Agriculture and Cooperation, MOA, GOI Kisan SMS Portal

21 DAC, GoI Dept of Agriculture and Cooperation, MOA, GOI Kisan Knowledge Management System

22 DASCD, Jharkhand Department of Agriculture and sugar cane develop-ment - Government of Jharkhand Nepal House, Doranda, Ranchi

Various activities

23 DHAN DHAN Foundation Increased Water Harvesting and Diminished Desertification

24 Digital Green Digital Green (Head office address ) D6 and E6, Clarion Collection Shaheed Jeet Singh Marg New Delhi 110016 India 11 41881037 11 41881038 [email protected] Mr. Rikin Gandhi

COCO, Farmerbook

25 Disaster Manage-ment, Jharkhand

Department of Disaster management - Government of Jharkhand

Various activities

26 DMI, MoA, GoI Directorate of Marketing and Inspection, Ministry of Agriculture, GOI

Agmarknet

27 DSC Development Support Center Avaaj Otalo 28 DSIR Department of Scientific and Industrial Research

(DSIR), Ministry of Science and Technology, Gov-ernment of India

e-Arik

29 EkGaon EkGaon Technologies CAM

30 GVT Gramin Vikas Trust (GVT) 1. Natural Resource Management 2. Skill Development 3. Institutional Development 4. Developmental Studies 5. Market Linkage

31 HandyGo HandyGo 1. mKisan 2. Behtar Zindagi

32 HARP, Jharkhand Horticulture and Agro-forestry Research Programme (formerly, Central Horticultural Experiment Station) The Principal Scientist and Head, Horticulture and Agro-forestry Research Pro-gramme, Plandu, Namkom, Ranchi-834010. Phone Nos.: (+91 651) 2260207, 2260141. E-mail: [email protected]

Website not available

33 IASL Indian Agribusiness Systems Pvt. Ltd. (IASL) Agriwatch

34 ICAR Indian Council of Agricultural Research ARIS - Agriculture Research Information System

35 ICRISAT International Crop Research Institute for the Semi-Arid Tropics

No Projects yet

36 IIT-Kanpur Indian Institute of Technology, Kanpur and Bharat Sanchar Nigam Ltd. (BSNL)

Digital Mandi for Kisan

37 IIT-Mumbai Indian Institute of Technology, Mumbai aAqua

38 IKSL IFCCO Kisan Sanchar Limited (IKSL) IFFCO house, 34, Nehru Place, ND-19 CEO, MD - Mr. S Srinivasan Chairman - Dr. U S Awasthi 11-46729925

IFFCO Kisan Sanchar Kisan Call Center IKSL IIMS

mailto:[email protected]

43





[email protected]

39 ILRI ILRI Works with various organisation in collaboration for Livestock information dissemination

40 IMD Agri Meteorology Division, India Meteorological Dept, Ministry of Earth Sciences.

Agrimet

41 Indiaagronet Indiaagronet Indiaagronet

42 IRRI International Rice Research Institute Various Projects: ICIS, IRIS, Nutrient Manager,ORYZA2000, Rice KB Weed Smart

43 ITC ITC Limited e-Choupal

44 Jharkhand Space Application Center

Jharkhand Space Applications Center Second Floor , Engineer's Hostel No. 1 Near GoalChakkar, Dhurwa, Ranchi-834004, Jharkhand Tel : 0651-2401719, Fax : 0651-2401720 website-

Various activities

45 JSAMB Jharkhand State Agricultural Marketing Board, Itki road Ranchi

Market Management

46 Kisan Sanchar Kisan Sanchar no project details

47 Knowlarity Knowlarity Mobile computing

48 Krishiworld Krishiworld Krishiworld

49 KVK Maharashtra KVK Baramati KrishiVigyan Kendra, Baramati, Pune District

KVK Baramati

50 KVK, Jharkhand Ramakrishna Mission Ashrama (KVK) Divyayan Krishi Vigyan Kendra Swami Vishuddhananda Road Morabadi, Ranchi - 834008

N/A

51 Mahindra Tractors Mahindra Tractors Mahindra KisanMitra (Sammriddhi)

52 MASS Mobile Agricultural School and Services (MASS), Shri Vijay Bharath Mobile No.09431588284

N/A

53 MCX MCX Multi-Commodity Exchange of India Ltd, Mumbai

N/A

54 Media Lab Asia Media Lab Asia (a section 25 company promoted by DIT, MCIT, Govt. of India) 708-723, 7th Floor, Devika Tower, 6 Nehru Place, New Delhi – 19 011 – 26443266 Fax: 011 – 26288189 [email protected]

eSagu

55 Media Lab Asia Media Lab Asia DEAL (Digital Ecosystem for Agriculture and Livelihoods)

56 Media Lab Asia Media Lab Asia Community Radio 57 Media Lab Asia Media Lab Asia Gramin Gyan Kendra

58 Mobile Govern-ance, GoI

Mobile Seva, Mobile Governance by GoI Kisaan Seva

59 Mobile Govern-ance, GoI

Mobile Seva, Mobile Governance by GoI Kissan App on Soil Testing

60 MSSRF MSSRF 1. Programme for the Empowerment of Women Farmers-MKSP (Vidarbha) 2. VRC/VKC Content Repository 3. Grameen Gyan Abhiyan (GGA) 4. Multimedia Resource Centre (MRC) 5. Community Gene Bank 6. MSSRF-IGNOU Community College

61 NAIP-ICAR NAIP - Agropedia

44





National Agricultural Innovations Project. Indian Council of Agricultural Research

62 National Horticul-ture Mission

Horticulture Dept., GoI (National Horticulture Mission) N/A

63 NATP Agriculture Universities under Indian Council of Agricultural Research, - MOA National Agricultural Technology Project (NATP)

ATIC Agriculture Technology Information Centres

64 NFCtiator pioneer organisation in NFC devices for accessing information using mobile phone and smart tags

65 NIAM National Institute of Abiotic Stress Management. (Deemed University), Baramati, Maharashtra

No Projects yet

66 NIC National Informatics Centre (NIC) Agricultural Extension Group

67 NIC National Informatics Centre (NIC) eParwana

68 Nokia Nokia with IDEA Cellular Nokia Life

69 OneWorld OneWorld c-1/3, Safdarjung Development Area New Delhi-16 Ph: 011-41689000

Community Radio Mobile Apps USSD system for basic mobiles

70 OSAMB, Odisha Orissa State Agricultural Marketing Board (under cooperation Dept.)

Various activities

71 OUAT, Odisha OUAT (SAU) Research Extension services

72 RML Reuters Market Light RML Direct

73 Rural Shores Rural Shores Address: T-5,Top Floor,12 Ajit House,Community Center, Balbir Saxena Marg, Yusuf Sarai, New Delhi, DL 110016

Banking services to 3PSU Banks Call Center for NSDC Prime Minister's Star Scheme imple-mentation Call center services (OBDs) to Airtel, Vodafone and Uninor Socio Economic Caste Survey in 8 States of 37 million households

74 SAMETI State Agricultural Management and Extension Training Institute (SAMETI) SAMETI, Jharkhand Krishi Bhawan Campus Kanke Road, Ranchi

Trainings Networking

75 SevaVardhini SevaVardhini, Pune Workshops on Water management in Maharashtra

76 SKEPL Shree Kamdhenu Electronics Pvt. Ltd. AkashGanga

77 SPWD Society for Promotion of Wastelands Development (SPWD) Eastern Region Office, HI – 214, Harmu Housing Colony, Ranchi – 834 012, Jharkhand Ph: 0651-2246421 (Eastern Region Office) Email: [email protected]

N/A

78 State Disaster Management Agency, Odisha

Orissa State Disaster Management Agency (OSDMA)

N/A

79 SUPA SupaBiotech,Uttarakhand Branch Office: Akola Maharashtra – 444004

SARG (SUPA AGRICULTURE RESERCH GROUP)

80 TCIL Telecommunications Consultants India Ltd. (TCIL) Kisan Call Centre Village Knowledge centers SWAN

81 TCS TCS mKrishi

82 TDIL Technology Development for Indian Languages (TDIL)

Mandi Project

83 TDIL Technology Development for Indian Languages Text-To-Speech

45





(TDIL)

84 TDIL Technology Development for Indian Languages (TDIL)

Anuvadaksh

85 UTL UNITED TELECOMS LIMITED # 18A/19, Doddanekundi Industrial Area, II Phase, Mahadevapura Post, Bangalore - 560 048, Karnataka, India.

TBD

86 Vodafone Founda-tion

N/A

87 WOTR Watershed Organisation Trust, Pune + Ahmednagar

Wasundhara Approach

88 WOTR Watershed Organisation Trust, Pune + Ahmednagar

DHANA Project

46

APPENDIX 1 – SHORT LIST OF ORGANISATIONS RETAINED AS POTENTIAL PARTNERS OF CCKN-IA



Appendix 1 – Short list of organisations retained as potential partners of CCKN-IA

1 – ACTED

A) CONTACT

Mr. Cyril Poulopoulos, ACTED India Country Representative

Taj Apartment 1B/1, Rao Tula Ram Marg, New-Delhi-110022

Tel + 911126196065, +919910353147 – Mail: [email protected]

B) CATEGORY: International NGO

C) ORGANISATION DETAILS: ACTED is a non-governmental organization founded in 1993 with

Headquarters in Paris, France. Independent, private and not-for-profit, ACTED respects a strict po-

litical and religious impartiality and operates in 34 countries according to principles of non-

discrimination and transparency. The organization implements approx. 300 projects per year with

an annual budget of 150 Mill. USD.

D) MISSION: ACTED’s vocation is to support vulnerable populations affected by wars, natural disas-

ters and/or economic and social crises, and to accompany them in building a better future; thus

contributing to the Millennium Development Goals

E) ACTIVITIES

In India, ACTED has been present since 2004 and currently focusses its efforts on North-East In-dia in the following sectors: - Building disaster and climate change resilience - Strengthening civil society and enhancing effective governance - Supporting inclusive economic growth - Emergency response and recovery

F) OUTREACH OF ACTIVITIES

Governance project in Assam, Meghalaya, Manipur, Mizoram and Nagaland (EU), INDIA. Until

2017. Coverage: 3,7 million persons.

Majuli Island Community Based Disaster Risk Reduction Project, Assam (ECHO), INDIA. Until Dec 2014. Coverage: 60,000 direct, 1,7 million indirect (for EWS)

Sunderbans Disaster Preparedness and Risk Mitigation Project, INDIA. 2011-2012. Coverage: 86,000 beneficiaries

Promoting Recovery and Disaster Preparedness among Most Vulnerable and Remote Flood-Affected Communities in Hingalganj Block, North 24 Parganas, West Bengal, following Cy-clone Aila, INDIA. 2010-2011. Coverage: 37,500 persons.

G) APPLIED TECHNOLOGIES

Web Platform, Field level Activities, GIS Mapping

H) COMMUNICATION CHANNELS: Human Interaction

47




I) BUDGET / FINANCIAL RESOURCES

All ACTED projects are funded 100% by donors (no fees involved). As ACTED in India has a Liai-

son Office status, its financial sustainability is backed up by ACTED HQ

J) SWOT


Inte

rnal

Orig

in /

cur

rent

situ

atio

n

Strength:

- Capacity

o One of the best organisation for Disaster management and relief

o Owned infrastructure for ICT

o Continuous Donor’s funds and back-up from Head Quarter

- Key Player in Existing and working Network

o Completed successfully 7 Disaster related projects in India individually

- Thematic Relevance

o Relevant to Disaster Management theme of CCKN-IA

- Quality of Services o Strong feedback mechanism o Strong in-house IT setup o Strong hold at field level

- Feedback Mechanism

o Separate AMEU (Appraisal Monitoring and Evaluation Unit)

Weakness:

- Willingness

Lesser field experience in domains other than Disaster Management

Ext

erna

l in

fluen

ce

/

futu

re

Opportunities:

- ACTED has huge potential to venture in other themes of CCKN since they have manpower in different fields and experience as well for example micro-finance.

o

-

Threats:

- Sustainability is challenge, may be risked on Govt policies.

48




2 – Agmarknet

A) CONTACT

Shri Narendra Bhooshan, IAS

Joint Secretary(Marketing) & Agricultural Marketing Adviser

Room No-299-C,Krishi Bhawan, New Delhi-110001

Phone:- 011-23388756, Fax:011-23381757

E-mail:- [email protected]

B) CATEGORY

GoI Department

C) ORGANISATION DETAILS

Directorate of Marketing & Inspection (DMI), Ministry of Agriculture, Government of India

D) OBJECTIVES / MISSION

The Directorate of Marketing and Inspection (DMI) headed by the Agricultural Marketing Advisor,

Department of Agriculture & Co-operation (DAC) implements agricultural marketing policies and

programs of the Government of India.

E) ACTIVITIES: State-wise market online information can be exported to excel

F) OUTREACH OF ACTIVITIES: All over India

G) APPLIED TECHNOLOGIES: http://agmarknet.nic.in/ - Web platform

H) COMMUNICATION CHANNELS: Web Platform

I) BUDGET / FINANCIAL RESOURCES: Department of Agriculture & Co-operation (DAC), GoI,

funding

J) SWOT: Strength: Doing well particularly in delivering market information

Weakness: through web portal/ Speech based Mandi info not available in Odisha


http://agmarknet.nic.in/

49




3 - AIC

A) CONTACT

Agricultural Insurance Company of India (AIC) 13th Floor, “AMBA DEEP", 14, Kasturba Gandhi

Marg, New Delhi - 110 001, INDIA Phone:- 011-46869800 Email:- [email protected]

B) CATEGORY: National level NGO

C) ORGANISATION DETAILS: The Agriculture Insurance Company of India Limited AIC offers yield-

based and weather-based agricultural insurance in India, crop insurance programs in almost 500

districts of India. It covers almost 20 million farmers, making it the biggest crop insurer in the world

in number of farmers served. Agriculture Insurance Company of India Limited is a limited company

headquartered out of New Delhi.

D) ACTIVITIES: AIC has taken over the implementation of National Agricultural Insurance Scheme

(NAIS) which, until FY 2002-03 was implemented by General Insurance Corporation of India. In

addition, AIC also transacts other insurance businesses directly or indirectly concerning agriculture

and its allied activities.

The products available for farmers in Jharkhand state are - National Agricultural Insurance Scheme

(NAIS); Modified National Agricultural Insurance Scheme (MNAIS); and Weather Based Crop In-

surance Scheme (WBCIS).

E) OUTREACH OF ACTIVITIES: All over India

F) APPLIED TECHNOLOGIEs: N/A

G) COMMUNICATION CHANNELS: In-person interaction

H) BUDGET / FINANCIAL RESOURCES: N/A

I) SWOT

Strength: Strong and unique organisation in Agri-Insurance

50




4 - Bioversity

A) CONTACT

Bioversity

G-1, B-Block, NASC Complex, DPS Marg, PUSA Campus, ND-12

Tel- 011-25849000/01/04

B) CATEGORY

International NGO


Bioversity International is a research-for-development , CGIAR organization that provides scientific

evidence of the role that on-farm and wild agricultural and forest biodiversity can play in a more nu-

tritious, resilient, productive and adaptable food and agricultural system.

D) ACTIVITIES

Research based work

Bioversity doing lot of work in acquiring local weather details using weather sensors

They have data base of coordinates of all country for accurate weather mapping

Bioversity is also promoting farmers for mix cropping and multiple variety sowing at same

time for safety from weather

Bioversity is also trying old varieties and varieties created for another region to different re-

gion due to climate change, which is giving very good results to farmers

E) OUTREACH OF ACTIVITIES: N/A

F) APPLIED TECHNOLOGIEs: N/A

G) COMMUNICATION CHANNELS: N/A


I) SWOT: N/A Note: Website not working

51




5– CABI

A) CONTACT

CABI, 2nd Floor, CG Block, NASC Complex, DP Shastri Marg,

Opp. Todapur Village, PUSA, New Delhi - 110012, India

Phone:- 011-25841906

Web:http://www.plantwise.org/default.aspx?site=234&page=4306

http://www.direct2farm.org E-mail: [email protected]


C) ORGANISATION DETAILS: CABI is a not-for-profit science-based development and information

organization striving to improve people’s lives by providing information and applying scientific ex-

pertise to solve problems in agriculture and environment. Our mission and direction is influenced by

our 48 member countries who help guide the activities undertaken. CABI has staff based in 16

countries worldwide and regional centres in Africa, Asia, Europe and the Americas. At any one time

CABI is working in around 60 countries on local, regional and global projects. Our partners include

universities, national research and extension institutions, development agencies, the private sector,

governments, charities and foundations.

D) ACTIVITIES: Scientific research, international development, knowledge manage-

ment and publishing

Main Project:

Plantswise

Direct2Farm

CafeMovel

IKSL

E) OUTREACH OF ACTIVITIES

Plantwise

Covered 14 villages in the state of Tamil Nadu via 37 programmes which have already

helped 613 farmers (412 male and 201 female farmers)

Covered 4 villages in Puducherry via 4 programmes which have already helped 72 farmers

(34 male and 38 female farmers)

Plantwise- Maharashtra: Lonsawali, Kankarwadi, Nayawathoda, Kohala Jateshwar, Waifad,

Balkheda, Jasapur, Papal, Nandura

mKisan

Operative in Andhra Pradesh, Bihar, Madhya Pradesh, Karnataka and Uttar Pradesh, along

with Maharashtra

IKSL

Operative in 17 other states (Himachal Pradesh, Haryana, Punjab, Rajasthan, Uttar Pradesh,

Uttarakhand, Madhya Pradesh, Chhattisgarh, Bihar, Jharkhand, Gujarat, Karnataka, Kerala,

Tamil Nadu, Andhra Pradesh, Odisha, West Bengal)

Café Móvel

Operative in the state of Karnataka

http://www.plantwise.org/default.aspx?site=234&page=4306

http://www.direct2farm.org/


http://www.cabi.org/projects/

http://www.cabi.org/projects/subjects/knowledge-management/

http://www.cabi.org/projects/subjects/knowledge-management/

http://www.cabi.org/publishing-products/

52




F) APPLIED TECHNOLOGIES

Direct2Farm web and database applications are based on Microsoft technology

The IVR solutions are leased from 3rd party service providers

Database and web applications are owned by CABI.

IVR solutions are through partnership and outsourcing

G) COMMUNICATION CHANNELS

Out Bound Dialling

Text Message

Call Centre

Mobile Apps

Web System

Field Agents

H) BUDGET / FINANCIAL RESOURCES

CABI has its publishing division for self-sustainability and funded by major donors for project as

DFID, GSMA, and Swiss Agency etc.

Plantwise funded by CABI and donor agencies

mKisan: The service is fee based for the subscribers. Moreover, B2B revenue options are

being investigated. The service is expected to reach breakeven by end 2014.

IKSL: IKSL is a profit making company. The service is free but revenue is generated through

selling of Airtel subscription and some B2B activities.

Café Móvel: The service is free at the current pilot stage. In future revenue will be generated

primarily through B2B channel

53

53

53

53




I) SWOT


Inte

rnal

Orig

in /

cur

rent

situ

atio

n

Strength:

Capacity: Partially owned and outsourced infrastructure for ICT, Developed Mobile App for farmers. Self-sustainable business model and donor funds CABI has its own scientific research data, which is used in all projects and outsourced to other agencies as well

Key Player in Existing and working Network: Individually doing 3 project: Plantiwise, Direct2Farm, CafeMovel ; Supporting IKSL for content; Major role in MKisan project

Thematic Relevance- Relevant to all themes of CCKN-IA

Quality of Services- Back up and Quality Check; Repurpose for mobile based extension (length and language of the content)

Feedback Mechanism- Telephonic Feedback; Direct Interview with farmers in meetings

Weakness:

Willingness- Depends on offer, in

principal agreed

Ext

erna

l inf

luen

ce /

fu

ture

Opportunities:

There is huge potential of mobile users in villages, which needs to be covered

by VAS services.

Operation in Pilot States and Districts- In Maharashtra only

Threats:

Increasing competition with similar

organisations

Competition of Mobile operators also

make VAS industry vulnerable where

investment is always huge, while

services costs are decreasing day by

day

54

54




55

55

55




6 - CARITAS

A) CONTACT

CARITAS India

CBCI Centre, Ashok Place, Gole Dakhana, 110001, New Delhi, India

Telephone:- +91 11 233 63390

Fax :-+91 11 237 15146

Email:- [email protected]

Website:- www.caritasindia.org

Contact Person:- Mr Sunil Simon


Mob:- 0-9958534848

B) CATEGORY:International NGO

C) ORGANISATION DETAILS: Caritas India was founded in 1962 and is the official development arm

of the Catholic Church in India.

D) ACTIVITIES:

Alleviate human suffering and misery in a spirit of charity and compassion Give concrete expres-

sion to Christian love, so that all may individually and collectively grow into that fullness of humanity

as at creation. Educate people and make them conscious and concerned about social justice, co-

operation and self-reliance.

E) OUTREACH OF ACTIVITIES: Caritas India is a member of the confederation of Caritas Interna-

tional. As such, it now exists in 160 countries and serves 200 countries and territories.

F) APPLIED TECHNOLOGIES: Web Systems, Open Source, Field Agents

G) COMMUNICATION CHANNELS: Web Systems, Field Agents

H) BUDGET / FINANCIAL RESOURCES: Donor dependent

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I) SWOT: CARITAS


Inte

rnal

Orig

in /

cu

rren

t si

tuat

ion

Strength:

Capacity: Strong Field agents network

Key Player in Existing and working Network: Lead all projects but work with partners only

Thematic Relevance: Relevant in Livestock, Natural Disaster, ITK, Human Health and agro-advisory only

Feedback Mechanism: Ground level support with various agencies to take feedback

Willingness: Yes

Weakness:

Non-Operative in Pilot States and Districts: Not Operational in any Pilot State

Ext

erna

l inf

luen

ce /

fu

ture

Opportunities:

Increase capacities: Need to enter other themes of CCKN-IA. Need to increase technical backstopping

Enter new markets / thematic fields: Need to enter in Pest, Soil, Insurance, Market linkages

Access to knowledge

Threats:

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7 - Digital Green

A) CONTACT

Digital Green (Head office address ) 6 and E6, Clarion Collection Shaheed Jeet Singh Marg, New Delhi 110016, India Ph:- 11 41881037, 11 41881038 Email:- [email protected]

Contact Person:- Mr. Rikin Gandhi


C) ORGANISATION DETAILS: Digital Green partner with different NGOs and government depart-

ments in various states and then train farmers in each district to make and show short videos

where farmers record their problems, share solutions and highlight success stories. Farmers are

given handheld battery- operated cameras to shoot and handheld pico projectors to show the vide-

os to small groups of people in electricity-starved villages. Digital Green team ensures that each

film is technically sound. Digital Green also follow up to see whether a film has been shown in a

village. Digital Green works with existing, people-based extension systems, aiming to amplify their

effectiveness through our ICT-enabled approach. Their model combines technology and social or-

ganization to maximize the potential of building the capacity of community members on improved,

sustainable agriculture, livelihood and health interventions.

D) OUTREACH OF ACTIVITIES: Till date produced over 2,800 videos in more than 20 languages,

reached 2,200 villages and over 130,000 farmers within India and Sub-Saharan Africa. DG current-

ly implement projects in partnership with over 20 partners in eight states in India and as well as in

select African countries: Ethiopia, Ghana, Mozambique and Tanzania.

E) APPLIED TECHNOLOGIES: Digital Green’s web based technology runs on Chrome and Firefox

browsers irrespective of the operating system used (Windows, GNU/Linux, MacOS). The source

code for COCO is available open source on GitHub. Digital Green’s mobile system, Mobile COCO

runs on phones supporting Android and Symbian S40 operating systems.

F) COMMUNICATION CHANNELS: Videos, web system, field agents

G) BUDGET / FINANCIAL RESOURCES: Digital Green receives support from a wide variety of

donors and governments. Among donor agencies, the Bill & Melinda Gates Foundation (BMGF)

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H) SWOT: Digital greens


Inte

rnal

Orig

in /

cur

rent

situ

atio

n

Strength:

Very innovative in terms of applied technology- Open source works on

any Operating system – free of any license costs; Uses Amazon

Server, In house NAS server and YouTube for data storage, backup

and archiving; Innovative and latest in technology as partner with

Microsoft Research and Google.

Thematically- Involved in all themes except Weather and Market

Information; DG provides inputs from Subject Matter Specialists and

Technical advisory Committee at national level both

Outreach- Hyperlocalised locally produced videos, 2,800 videos in

more than 20 languages, reached 2,200 villages and over 130,000

farmers within India and Sub-Saharan Africa; Operational in all 3 Pilot

States

Applied quality standards - Partner with J-PAL and IFMR for

Monitoring and Evaluation is taken offline and displayed on MIS

Services are free of cost

Willing to involve in the project

content up to block level in two way communication

Videos available to all free of cost on YouTube.

Weakness:

No Weather and Market Information

For data management, Digital Green’s approach requires

at least basic internet penetration at the district level.

In Mobile available on Android and Symbian S40 only

Works on disseminating content through videos only

Ext

erna

l inf

luen

ce /

fu

ture

Opportunities:

Can expand to other ways of communication also

Cover more thematic topics

Develop on technical solution / benefit by feedback channel for a more

custom tailored information dissemination

Threats:

Works on Donors and Govt Funds, no self-sustainable

business model

Works with partner institutions at ground level hence

dependence on partner’s strength of manpower.

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8 - Ek Gaon

A) CONTACT

Mr. Vijay Pratap Singh Aditya, CEO


Phone:- +91-9443444000, 986874941

Add:- E-142 A, Lower Ground Floor, Kalkaji, New Delhi-110019. India

Tel:- +91 11 4055 1490

Fax:- +91 11 4055 1491


Web:- http://www.ekgaon.com

B) CATEGORY: Technology service provider

C) ORGANISATION DETAILS: ekgaon is focused on creating a global village where freedom, equali-

ty, respect for environment and culture, coexists with the human desire to learn, grow and attain

spirituality in harmony with nature.

D) ACTIVITIES: Agro advisory, weather, pest and disease management, soil information, market

information, market linkages, Government schemes, indigenous technical knowledge.


Tamilnadu (Nagapattinam, Caddulore and Tirunelvelli districts)

Rajasthan (Ajmer)

Gujarat (Junagarh)

Odisha (Koenjhar district, Ghatagaon and Banspal blocks)

F) APPLIED TECHNOLOGIES: Could technology and open source

G) COMMUNICATION CHANNELS: Out bound dialing, text messages, Call centre, mobile apps,

web systems, field agents, IVRS

H) BUDGET / FINANCIAL RESOURCES: Self-sustainable business model, for-profit social enterprise

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60




I) SWOT :Ekgaon


Inte

rnal

Orig

in /

cur

rent

situ

atio

n

Strength:

Capacity- Collaboration with SAU, ATMA, KVKs for content souring; Data from Local research

Key Player in Existing and working Network- All project run independently with some ground level support from local NGOs, Input suppliers, commodity exchange and Farmers federations.

Thematic Relevance- Works in all themes except Livestock and Insurance

Quality of Services- Content is localized, customized, translated and dubbed in local language

Feedback Mechanism- Automated calls with options; Franchise take regular feedback

Willingness: Yes

Operation in Pilot States and Districts- Operational in Odisha

Weakness:

Too costly- Paid services

Non-Operative in Pilot States and Districts-

Not operational in Maharashtra and

Jharkhand

Opportunities:

Increase capacities- Quality human resource required

Access to knowledge- Capital investment to include larger portfolio

of crops

Threats:

Increasing competition / numbers of players-

Service segment has many competitors who

provide basic services

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9 - HandyGo

A) CONTACT

Handygo Technologies Pvt. Ltd.

405, Ansal Bhawan, 16 K.G. Marg, Connaught Place, New Delhi 110001…Tel: +91-11-66302001

Contact: Mr. Sudhanshu Jain , +91-9818000217, [email protected]

B) CATEGORY: National Corporate

C) ORGANISATION DETAILS: Handygo was founded in 2000, during the past decade, HandyGo has

grown manifolds and surpassed many milestones and become one of the leading service providers

in Mobile Value Added Services (MVAS) for mobile internet, messaging & USSD and interactive

voice response. In this journey of excellence, HandyGo have built a reputation for our unique offer-

ings in wireless telephony space.

D) ACTIVITIES: Foreseeing information and technology gap, the company introduced unique rural

initiatives Behtar Zindagi, Mobi Shiksha, Health & You and Soochna Shakti, which focuses in the

areas like, agriculture, education, health and women empowerment respectively. With the launch of

these services handygo successfully disseminated information among the rural masses and there-

by enriched their lives to a great extent. These initiatives have been introduced with an objective to

transform the lives of rural Indian, time to time HandyGo keeps on upgrading this service and inte-

grate new ideas.

E) OUTREACH OF ACTIVITIES: Maharashtra, Jharkhand and Odisha

Behtar Zindagi (Agriculture Advisory portal) – The service has presence in all states of the

countries (except 7 Sisters states) and reachable to all districts of the states.

F) APPLIED TECHNOLOGIES: Handygo works on various technologies related to IVR systems. The

platform for the IVR coding uses Asterix, CTADE, VXML languages while Database management

happens with Oracle. Java, Android and windows coding are used for Apps and PHP and other

needed technology are used for developing web based models.

G) COMMUNICATION CHANNELS: OBD, SMS, call centre, mobile apps, videos, radio, IVRS


Handygo works on commercial business model with various stakeholders. Some have barter types

arrangement where handygo provide mobiles technology to the organization and in return and

some on revenue sharing basis.


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I) SWOT:Handygo


Inte

rnal

Orig

in /

cur

rent

situ

atio

n

Strength:

Capacity- 100% Owned IT Infrastructure across all MNOs; Works on all

latest technology; Self-sustainable business model; Content resourcing from

reputed Govt bodies or International organisatione.g. IMD, ICAR, CABI, ILRI,

GB Pant University

Willingness: Handygo has strong vision towards creating an eco-system of

information delivery and its management. HandyGo is open to work with any

partners who contributes towards the vision.

Key Player in Existing and working Network- Leading mKisan project funded

by GSMA and consortium partners as CABI, ILRI and Digital Green; Owns

Behtar Zindagi project countrywide

Thematic Relevance: Relevant to all themes of CCKN-IA

Quality of Services: Back up and Quality Check, Repurpose for mobile based

extension (length and language of the content), Testing, Scheduling of

content- Go Live

Operation in Pilot States and Districts: Yes in all States

Feedback Mechanism: Mobile based polling

Weakness:

Services are not free

Ext

erna

l inf

luen

ce /

fu

ture

Opportunities:

There is huge potential of mobile users in villages, which needs to be

covered by VAS services.

Threats:


organisations

Competition of Mobile operators also

make VAS industry vulnerable where

investment is always huge, while services

costs are decreasing day by day

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63

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10 – IKSL

A) CONTACT

IFFCO KISAN SANCHAR LIMITED (IKSL),

IFFCO house, 34 Nehru Place, New Delhi 110019

Mr. S. Srinivasan, Chief Executive Officer,

Tel: 91-11-46729901, [email protected]


C) ORGANISATION DETAILS: A joint venture of IFFCO, Airtel and Star Global, engaged in providing

advisories on crop production, animal husbandry and related aspects including Market and Weath-

er information and rural development.

D) ACTIVITIES

1. 5 Free voice messages to subscribers everyday

2. Helpline service

3. Call back facility

4. Mobile quizzes, phone in program for expert advice

5. Focused communities


Operating in in-all 18 states of the country, except J&K and NE States

Maharashtra - 33,346 subscribers in 21 districts

Jharkhand - 29096 subscribers in 22 districts

Odisha - 128,507 subscribers in 30 districts

F) APPLIED TECHNOLOGIES

Physical Call Center, Open Source and .Net technologies used

G) COMMUNICATION CHANNELS

Out Bound Dialling

Text Message

Call Centre

Web System

IVRs


Self-sustaining on subscription base


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64




I) SWOT: IKSL


Inte

rnal

Orig

in /

cur

rent

situ

atio

n

Strength:

Capacity- Completely owned infrastructure; Self-sustainable business model

Backed-up India biggest Fertilizer corporate IFFCO

Key Player in Existing and working Network- IKSL runs its own project, Telecom

support from Airtel; Running GoI’s call Center aka Kisan Call Center


Quality of Services- Quality content sourcing from SAU and International

organizations; Regular training of staff and audit of content

Feedback Mechanism- Telephonic Feedback

Willingness- Yes

Operation in Pilot States and Districts- Present in all 3 Pilot States

Weakness:

Ext

erna

l inf

luen

ce /

futu

re

Opportunities:

Threats:

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65




10 – ILRI

A) CONTACT

ILRI (India)

904 Aggarwal Corporate Tower, 23 Rajendra Place, New Delhi - 110008, India

[email protected]

www.ilri.org

Purvi Mehta, Country Head

[email protected]

Sagarika Gandhi, Coordinator

[email protected]

Mob: 09968328092


C) ORGANISATION DETAILS: The International Livestock Research Institute (ILRI) works to improve

food security and reduce poverty in developing countries through research for better and more sus-

tainable use of livestock.

D) ACTIVITIES: With partners, to develop, test, adapt and promote science-based practices that—

being sustainable and scalable—achieve better lives through livestock. with partners, to provide

compelling scientific evidence in ways that persuade decision-makers—from farms to boardrooms

and parliaments—that smarter policies and bigger livestock investments can deliver significant so-

cio-economic, health and environmental dividends to both poor nations and households.

With partners, to increase capacity among ILRI’s key stakeholders to make better use of livestock

science and investments for better lives through livestock.

E) OUTREACH OF ACTIVITIES: Working in Andhra Pradesh, Jharkhand and Odisha with partners

F) APPLIED TECHNOLOGIES: ILRI has its own Knowledge Management System

G) COMMUNICATION CHANNELS: OBD, SMS, IVRS, Web system, Mobile apps, Filed agents

H) BUDGET / FINANCIAL RESOURCES: ILRI is CGIAR Institute hence get all funding from CGIAR

and other donations in various projects.

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66




I) SWOT


Inte

rnal O

rigin

/ curr

ent situation

Strength:

Capacity: Strong in Livestock domain

Key Player in Existing and working Network- Independent in all

project for livestock management and advisory

Thematic Relevance- Livestock

Quality of Services- High quality content for livestock; On-ground

support with partners for livestock management, disease mgmt.

and other livestock related activities

Feedback Mechanism- Feedback taken in various ways

Willingness- yes

Operation in Pilot States and Districts- Jharkhand and Odisha

Weakness:

Limited resources (human resources, technology,

knowledge, financial)- Manpower limitation

Non-Operative in Pilot States and Districts- Need

to expand in Maharashtra

Exte

rnal in

fluence /

futu

re

Opportunities:

Increase capacities- Manpower capacity needs to be increased

Threats:

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67

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11 – IMD

A) CONTACT

Agri Meteorology Division, India Meteorological Dept, Ministry of Earth Sciences.

B) CATEGORY: GoI Department

C) ORGANISATION DETAILS: Agricultural Meteorology Division, India Meteorological Department

(IMD), Pune is to minimize the impact of adverse weather on crops and to make use of crop-

weather relationships to boost agricultural production. Besides, forecasts and advisories for farm-

ers are issued by IMD’s Forecasting Offices located at different State capitals.

D) ACTIVITIES

Prepares agro-climatic information, forecasts and advisories including district level Agro-advisory

Bulletins (AAS) on weekly basis. Partners for AASs are the College of Agriculture in the respective

agro-climatic zone.

Weather forecast- District level weather forecast- Twice in a week - Tuesday and Friday.

Agro-advisory – Weekly AAS district wise (Based on AFMU in Jharkhand), SMS advisory (English

and Hindi), Bi weekly State composite AA bulletin.


F) APPLIED TECHNOLOGIES: Mobile SMS

G) COMMUNICATION CHANNELS: Mobile

H) BUDGET / FINANCIAL RESOURCES: Government of India funding

I) SWOT

Strength: Premier institute in weather and other climatic information

Serves to all geographical conditions in India

Weakness: Short range forecast is not available

Opportunity: upgrading to Automated Weather Stations across the country for better short

range and live forecast.

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13 - KCC

A) CONTACT

Dept of Agriculture and Cooperation, MOA, GOI

www.manage.gov.in/kcc.htm

1800-180-1551(from any Landline or Mobile) 1551 (from BSNL Landline)


C) ORGANISATION DETAILS: The Kisan Call Centre scheme has been functioning from 21.1.04.

The Call Centres can be accessed by farmers all over the country on common Toll Free Number

1800-180-1551. The calls are received at 13 Call Centres wherein 116 Agriculture Graduates at-

tend to answer the query of the farmer in the local language. 123 experts located in different parts

of the country at State Agriculture Universities, ICAR institutes, State Department of Agriculture,

Horticulture and other developments are answering the calls at Level –II.

D) OBJECTIVES / MISSION: The purpose of these call centers is to respond to issues raised by

farmers, instantly, in the local language. There are call centers for every state which are expected

to handle traffic from any part of the country. Queries related to agriculture and allied sectors are

being addressed through these call centers.

E) ACTIVITIES: A Kisan Call Center consists of a complex of telecommunication infrastructure, com-

puter support and human resources organized to manage effectively and efficiently the queries

raised by farmers instantly in the local language. Mainly, Subject Matter Specialists (SMSs) using

telephone and computer, interact with farmers to understand the problem and answer the queries

at a Call Centre.


G) APPLIED TECHNOLOGIES: Telecom

H) COMMUNICATION CHANNELS: Mobile, Telephone

I) BUDGET / FINANCIAL RESOURCES: GoI funding

J) SWOT

Strength: Free of cost service 24*7

knowledge backup by SAUs and Agriculture departments

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14 - Kisan Sanchar

A) CONTACT

KISAN SANCHAR

Contact: KAMAL JEET, 09992220655, [email protected]

B) CATEGORY

National NGO


Kisan Sanchar was incorporated u/s 25 of Indian Companies Act 1956 on 15th March 2012 with the

following main objectives:

1. Dissemination of Authentic Actionable Knowledge related to Agriculture, Animal Husbandry,

Market Prices at Right Time.

2. To develop Climate Intelligence and Agribusiness Intelligence & deliver it to member

farmers.

3. Helping farmers to organize themselves in the form of a cluster and sell their produce directly

to consumers.

4. Career Counselling to the heirs of small & marginal farmers.

D) ACTIVITIES

E) OUTREACH OF ACTIVITIES: Kisan Sanchar has benefitted 3.5 Lakh farmers in 16 states of India

through various collaborative research and extension projects.

Presently Kisan Sanchar is a partner in CCAFS project Karnal and Vaishali districts in which 1200

farmers are beneficiary in 8 villages.

F) APPLIED TECHNOLOGIES: Owned and outsourced IT setup for Mobile Apps, SMS web applica-

tion and call center in-house service

G) COMMUNICATION CHANNELS: OBD, SMS, IVRS, Web system, Mobile apps, Filed agents

H) BUDGET / FINANCIAL RESOURCES: Funding based services, No fee charges from farmers


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71

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I) SWOT


Inte

rnal

Orig

in /

curr

ent s

ituat

ion

Strength:

Capacity: Partially owned and outsourced infrastructure for ICT,

Developed Mobile App for farmers. Self-sustainable business model;

Content resourcing from reputed Govt bodies or International

organization e.g. KVK, SAUs, CIMMYT, CABI

Key Player in Existing and working Network; Doing own project in 16

States- Supporting various other project mainly CCAFS


Quality of Services- Back up and Quality Check; Repurpose for mobile

based extension (length and language of the content); Scheduling of

content; Services free of cost

Feedback Mechanism: Telephonic Feedback, Direct Interview with

farmers

Weakness:

- Willingness- Depends on offer

Opportunities:

There is huge potential of mobile users in villages, which needs to be

covered by VAS services.

Operation in Pilot States and Districts- Not present yet

Threats:


organisations

Competition of Mobile operators also make

VAS industry vulnerable where investment

is always huge, while services costs are

decreasing day by day

Sustainability is challenge, may be risked

on Govt. policies in telecom

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15 - Knowlarity

A) CONTACT

Amsoft Business Centre Unitech Trade Centre Near Park Plaza Sector 43 Gurgaon, India - 122001 Ambarish Gupta, CEO, Founder Bipul Parua, CTO, Co-Founder Abhishek Khanna, VP (Operations) Phone:- 1800-419-0333 , 011-66468129

B) CATEGORY: National level Corporate

C) ORGANISATION DETAILS: Knowlarity came to life in 2009, when Ambarish Gupta realized that

business telephony in India was a revolution in the making. It was a time when expensive and ar-

chaic on premise telephone systems dominated business telephony for the few that could afford it.

Small and medium enterprises who did not want to make such investments on infrastructure had to

contend with complex and manual routing of their incoming call volume.

D) ACTIVITIES

Super Receptionist

Smart IVR

Super Fax

Developed mobile twitter for Café Movel Project in Karnataka, Coffee Board for Coffee farmers


F) APPLIED TECHNOLOGIES: Cloud telephone and cloud computing

G) COMMUNICATION CHANNELS: Mobile and Web protal

H) BUDGET / FINANCIAL RESOURCES: Commercial business model, self-sustainable as of strong

consumer base

I) SWOT

Strength: Strong in Telecom and cloud systems

Self-sustainable

Involved in Govt project, Mid day meal for UP Govt for telephone based input from teachers all over

the state on daily basis.

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16 - Mandi project

A) CONTACT

Technology Development for Indian Languages (TDIL)

tdil.mit.gov.in/


C) ORGANISATION DETAILS: Technology Development for Indian Languages (TDIL) Programme

initiated by the Department of Electronics & Information Technology (DeitY), Ministry of Communi-

cation & Information Technology (MC&IT), Govt. of India has the objective of developing

Information Processing Tools and Techniques to facilitate human-machine interaction without lan-

guage barrier; creating and accessing multilingual knowledge resources; and integrating them to

develop innovative user products and services

D) OBJECTIVES / MISSION: Involve illiterate farmers in communication cloud by Speech recognition

and voice based services

E) ACTIVITIES: Mandi Project helps farmers stay updated with the latest price of agricultural com-

modities by dialing a toll free number and enquiring in their native language. This automated

system is powered by an interactive speech recognition engine that has been developed by a con-

sortium of seven institutions (IIT-M, IIT-K, IIT-B, IIT-G, IIIT-Hyd, TIFR & CDAC-Kol) and is

coordinated by IIT-Madras. The project is funded by TDIL & DeitY, India.


G) APPLIED TECHNOLOGIES: Telecom, Automatic Speech Recognition Engine

H) COMMUNICATION CHANNELS: SMS, IVR, Mobile voice services

I) BUDGET / FINANCIAL RESOURCES: N/A

J) SWOT

Strength: Strong in Automatic Speech recognition

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17 - Media Lab Asia

A) CONTACT

Media Lab Asia, 708-723, Devika Towers, Nehru Place, New Delhi

Sh V K Bhatia, Research Director, 011-26443266, [email protected]

Dr T SAnurag, Senior Research Scientist, 011-26443266, [email protected]

Dr H K Singh, Research Scientist, 011-26443266, [email protected]

Mr Anshul Porwal, Senior Software Developer, 011-26443266, [email protected]

B) CATEGORY: Section 25 Company organization set up by Department of Electronics & Information

Technology, Ministry of Communications and IT, Government of India

C) ORGANISATION DETAILS: MLAsia has brought the concept of Innovation in ICT for the rural

applications first time in India. With the help of its 75+ projects Media Lab Asia is touching the lives

of more than 1 million Indian people. Media Lab Asia's application development is focused on use

of ICT for Healthcare, Education, Livelihood Enhancement and Empowerment of the disabled.

Modes of delivery of data/services being adopted by MLAsia primarily include ICT tools such as in-

ternet, mobile and satellite. In some cases the services are being delivered through centers also.

D) ACTIVITIES: It started with the functional activity areas such as World Computer (Affordable,

ubiquitous computing and access devices), Bits for All (Low Cost, High bandwidth connectivity) and

Tomorrow's Tool (Rurally relevant applications). However it was later changed to application areas

such as ICT for Healthcare, Education, Livelihood and Empowerment of Disabled.

Since then the company has taken up 75 development projects and some of the projects are now

being rolled out at the national level.

E) OUTREACH OF ACTIVITIES: Currently Andhra Pradesh & Meghalaya

F) APPLIED TECHNOLOGIES: Open Source, Java, Linux Platform, Android

G) COMMUNICATION CHANNELS :OBD, SMS, Call centre, Mobile app, IVRS, Field agents, Web

system



http://www.medialabasia.in/index.php/research/projects/healthcare

http://www.medialabasia.in/index.php/research/projects/education

http://www.medialabasia.in/index.php/research/projects/livelihood

http://www.medialabasia.in/index.php/research/projects/empowerment-of-disabled

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I) SWOT


Inte

rnal O

rigin

/ curr

ent situation

Strength:

Capacity - Strong experience in IT implementation since 10

years; Information resources, KVK, SAU, ICAR etc ; GoI

backup

Key Player in Existing and working Network- Independently

enrolled 75+ projects

Thematic Relevance- Compliant to all themes except Soil

testing and Natural calamity

Quality of Services- Personal Advisory to Farmers

Feedback Mechanism- System controlled Feedback

Willingness- Yes, based on scope of work

Weakness:

Non-Operative in Pilot States and Districts- Currently

active in Andhra Pradesh and Meghalaya, but willing to

expand to pilot States

Exte

rnal

influence /

futu

re

Opportunities:

Not working in Natural Calamity and Soil Testing

Threats:

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18 - MCX-SX

A) CONTACT

MCX

Multi-Commodity Exchange of India Ltd, Mumbai

www.mcxindia.com

B) CATEGORY: Stock Exchange

C) ORGANISATION DETAILS: MCX offers trading in more than 30 commodity futures contracts

across segments including bullion, ferrous and non-ferrous metals, energy, agricultural commodi-

ties and carbon credits.

D) ACTIVITIES: Offer trading in various agriculture crops


F) APPLIED TECHNOLOGIES: Online commodity portal

G) COMMUNICATION CHANNELS: Web portal

H) BUDGET / FINANCIAL RESOURCES: Self-sustainable business model

I) SWOT

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19 - NiDM

A) CONTACT

NATIONAL INSTITUTE OF DISASTER MANAGEMENT,

(Ministry of Home Affairs, Government of India),

5-B, IIPA Campus, IP Estate, Mahatma Gandhi Marg,

New Delhi - 110 002 (INDIA)

Tel. - 011-2370 2432, 2370 5583, 2376 6146

TeleFax - 011-2370 2442, 2370 2446

Website : www.nidm.gov.in


C) ORGANISATION DETAILS: The National Institute of Disaster Management (NIDM) was constitut-

ed under an Act of Parliament with a vision to play the role of a premier institute for capacity

development in India and the region. The efforts in this direction that began with the formation of

the National Centre for Disaster Management (NCDM) in 1995 gained impetus with its redesigna-

tion reformulation as the National Institute of Disaster Management (NIDM) for training and

capacity development. Under the Disaster Management Act 2005, NIDM has been assigned nodal

responsibilities for human resource development, capacity building, training, research, documenta-

tion and policy advocacy in the field of disaster management.

D) ACTIVITIES: Training and workshops in Disaster prone areas and post disaster preparedness


F) APPLIED TECHNOLOGIES: N/A

G) COMMUNICATION CHANNELS: On ground services, Mobile communication

H) BUDGET / FINANCIAL RESOURCES: GoI funding

I) SWOT

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20 – NTT Data

A) CONTACT

Ajit Patil

Work: +912066041500

Work: +919890880905

Email address: [email protected]

Web: www.nttdata.com

Department: Mobile Global One Team

Address: Server Space, 6th Floor, AG Technology Park Off.m Rd., Aundh, Pune India 411007

Postcode: 411007

B) CATEGORY: International Corporate

C) ORGANISATION DETAILS: NTT DATA is your Innovation Partner anywhere around the world. Head-

quartered in Tokyo, with business operations in more than 35 countries, we put emphasis on long-term

commitment and combine global reach and local intimacy to provide premier professional services from

consulting, system development to business IT outsourcing.

D) ACTIVITIES

Advisory Services

Application Development and Management

Enterprise Application Services

Business Intelligence and Analytics

Infrastructure Services

Outsourcing Services


F) APPLIED TECHNOLOGIES: SAAS, IAAS, PAAS

G) COMMUNICATION CHANNELS: Mobile, Web

H) BUDGET / FINANCIAL RESOURCES: Self-sustainable business model, having net sales of 1,301

Billion Yen worldwide as of March 2013

I) SWOT

Strength: Strong in IT infrastructure worldwide

Willing to partner in project



79

79

79




21 - One World

A) CONTACT

OneWorld Foundation India, First Floor, C-1/3, Safdurjung Development Area, New Delhi, 110016

Rajiv Tikoo, 0091 11 4168 9000, [email protected]

B) CATEGORY: not-for-profit organization registered in 2008 under Section 25 of the Companies Act,

1956

C) ORGANISATION DETAILS: OneWorld Foundation India is a registered Indian entity that works in

the field of Information and Communication Technologies (ICTs) for social and sustainable devel-

opment. While OneWorld was registered as a non-profit company under Section 25 in 2008,

OneWorld began operations in India in 2000 as the South Asian Centre of the OneWorld Interna-

tional Foundation.

D) ACTIVITIES: In the process, OneWorld develops solutions to integrate contextual geographical,

cultural, temporal and linguistic parameters in knowledge management. Mobile telephony led voice

and text based communication, and social networking for positive change communication are other

areas in which OneWorld is working to foster content, connectivity, capacity building, convergence

and coordination.

E) OUTREACH OF ACTIVITIES: Jharkhand and Odisha in Pilot States

Bihar, Uttar Pradesh, Uttarakhand, Himachal Pradesh, Chhattisgarh, Rajasthan in non-pilot States

F) APPLIED TECHNOLOGIES: Owned IT Infrastructure, Windows, Cisco Systems, Android

J) COMMUNICATION CHANNELS: OBD, SMS, Call centre, Mobile app, IVRS, Field agents, Web

system

G) BUDGET / FINANCIAL RESOURCES: OneWorld works with an array of stakeholders, including

the Government, UN System and other bi-lateral and multilateral organizations. The organisation

has reasonable financial stability.


80

80




H) SWOT


Inte

rnal O

rigin

/ curr

ent situation

Strength:

Capacity- In-house expertise and existing database of around 500K

FAQs; Strong Financial backup; well equipped with state-of-the-art

infrastructure provided by CISCO US

Key Player in Existing and working Network- Lead project individually

Thematic Relevance- Compliant to all themes except weather and soil

Quality of Services- Reply queries with in 24 hours

Feedback Mechanism- Mobile based field surveys, workshops

Willingness- Yes

Operation in Pilot States and Districts- Present in Jharkhand, Planning

for Odisha

Weakness:

Limited resources (human resources,

technology, knowledge, financial)- the

organization does have financial limitations

that prevent it from expanding its work across

the country

Non-Operative in Pilot States and Districts-

Maharasthra

Exte

rnal

influence /

futu

re

Opportunities:

Enter new markets / thematic fields- Weather and Soil testing; Open

to work in Maharashtra

Threats:

Increasing competition / numbers of players-

Kisan Call Centre

81

81

81




22 - RML

A) CONTACT

RML Information Services Private Limited, STAR HUB, Building 1, 7th Floor, 704, Sahar International

Airport Road, Andheri (East), Mumbai – 400 099, Boardline No.. +91 22 67602000

Contact Person: Mr. Raminder Singh, [email protected], Phone: +91 9878888609

B) CATEGORY: Private Limited Company

C) ORGANISATION DETAILS: RML Information Services Private Limited (RML) is a pioneering and

award-winning business that offers a highly personalized micro-information service over mobile phones

to the farming community that is changing their lives. RML has been used by over 1.3 million registered

unique subscribers in over 50,000 villages. RML is sold as an easy-to-use card in thousands of retail

outlets in rural India. Each farmer can choose his choice of content, which is delivered to him in his local

language over his mobile phone. The service is delivered as SMS’s that fit in the daily workflow of the

farmer, in 8 local languages, across 17 states, and over any operator or mobile phone. RML covers

over 450 crops and crop-varieties and more than 1200 markets. RML is available across all mobile op-

erators and mobile handsets.

D) ACTIVITIES: N/A

E) OUTREACH OF ACTIVITIES: As of now RML is operating in 17 states of India across more than 50,000

villages namely:Maharashtra, Tamil Nadu, Andhra Pradesh, Gujarat, Karnataka, Madhya Pradesh, Uttar

Pradesh, Uttarakhand, West Bengal, Bihar, Rajasthan, Punjab, Haryana, Himachal Pradesh, Chhattis-

garh, Jammu and Delhi.

RML is working with stakeholders like FI’s/RRB’s/NABARD/SFAC/GIZ/NGO/DOT

F) APPLIED TECHNOLOGIES: RML has an internal technical team that manages the technical expertise

required for all the activities in terms of technology capability as well as knowledge.Use combination of

technology stack. For Mobile App, version 1 of the product will be on Android. On server side RML uses

Microsoft technologies for system/environment, and Open Source (Java and PhP) for deployment.

G) COMMUNICATION CHANNELS: OBD, SMS, Call centre, Mobile app, IVRS, Field agents, Web

system

H) BUDGET / FINANCIAL RESOURCES: RML achieves financial sustainability through renewals and

purchases done by beneficiaries.


82

82




I) SWOT


Inte

rnal

Orig

in /

curr

ent s

ituat

ion

Strength:

Capacity- 1.3 million registered unique subscribers in over 50,000 villages, across 17 states on any Mobile connection and covers over 450 crops and crop-varieties and more than 1200 markets

Key Player in Existing and working Network- Rolling out own project independently with enough manpower

Thematic Relevance- Thematically relevant as servicing- Market Intelligence, Weather Forecast, Crop Advisory, Agriculture and Rural Information

Quality of Services- Customer support through toll free number; High quality content through specialist and universities and in-house editorial team; Owned infrastructure of ICT using various platforms of open source, Microsoft and Android for different projects; Every farmer is unique customer and receives hyper-localized content

Feedback Mechanisms- Two way communication flow

Willingness- Yes

Operation in Pilot States and Districts- Present in all Districts of Maharashtra but no Presence in Jharkhand and Odisha however willing to operate in the project.

Weakness:

Services are chargeable to the

farmer in multiple plans of Rs 350,

Rs 999 and Rs 1999 annually

Non-Operative in Pilot States and

Districts- Not operational in

Jharkhand and Odisha

Ext

erna

l inf

luen

ce /

futu

re

Opportunities:

Need to start operations in Jharkhand and Odisha

Threats:

83

83

83




23 – Skymet

A) CONTACT

Skymet Weather Services Pvt. Ltd.

1st floor H-135, Sector 63

Behind Reliance Energy

Noida, U.P 201307

Telephone:+91 989 987 6576

Indranil Sengupta - +91-9999459543


C) ORGANISATION DETAILS: Skymet started in 2003 by providing weather infographics to The

Hindustan Times, one of India's largest English dailies. And the journey had been wonderful as

Skymet went from strength to strength, enhancing our services portfolio, incorporating cutting edge

in weather prediction and data dissemination technology, and breaking new grounds in the yet

nascent weather services industry in the country.

D) ACTIVITIES: Skymet can provide accurate forecasts at the village level. Skymet can provide

reliable seasonal forecast for the next 7 months, including the monsoon. Skymet provide services

that allow our clients to understand and organize themselves around our changing environment.


F) APPLIED TECHNOLOGIES: Automated Weather Stations

G) COMMUNICATION CHANNELS: OBD, SMS, Call centre, Mobile app, IVRS, Field agents, Web

system


Venture backed by Omnivore Partners (www.omnivore.vc). Omnivore Partners is a venture fund

investing in early stage agricultural technology ("agtech") companies in India.

I) SWOT

85

85

APPENDIX 2 ICT FINAL INVENTORY



Appendix 2 ICT Final Inventory

Appendix 2-ICT Final Inventory_v5.xlsx

86

APPENDIX 2 ICT FINAL INVENTORY



87

87

APPENDIX 3 ORGANISATIONS AND INTERACTION



Appendix 3 Organisations and interaction

Sl.No. Name of Organisation 1st

Interaction

Response 2nd

Interaction

Response

1 ACTED

http://www.acted.org/

Telephone Delayed

respoonse

Meeting with

Country Director

Positive

2 AGMARKNET

http://www.agmarknet.nic.in/

E-mail No-

response

N/A N/A

3 AIC

www.aicofindia.com/‎

E-mail No-

response

N/A N/A

4 Bioversity

http://www.bioversityinternational.org

E-mail Positive Meeting Positive

5 CABI

http://www.cabi.org


6 CARITAS India

http://www.caritasindia.org

Telephone Positive Meeting Positive

7 Digital Green

http://www.digitalgreen.org/



http://www.ekgaon.com


9 GSMA

www.gsma.com/‎

Telephone Positive Meeting No Scope

10 HandyGo

http://handygo.com/


11 IKSL

http://www.iksl.in/


12 ILRI

http://www.ilri.org


13 IRRI

http://irri.org/

E-mail Positive Meeting No Scope

14 IMD

www.imd.gov.in/‎


15 KCC

www.manage.gov.in/kcc.htm

E-mail No-

response

N/A N/A

16 Knowlarity

www.knowlarity.com/‎


17 Kisan Sanchar

http://www.kisansanchar.org

Telephone Positive Meeting Positive

88

APPENDIX 3 ORGANISATIONS AND INTERACTION



18 Mandi Project

http://asrmandi.wix.com/asrmandi

E-mail No-

response

N/A N/A

19 MLA

http://medialabasia.in/


20 MCX-SX

www.mcxindia.com

E-mail No-

response

N/A N/A

21 MoVirtu

http://www.movirtu.com/

E-mail Positive Telephonic call Positive

22 NiDM

nidm.gov.in/‎


23 NFCtiator

http://www.nfciator.in


24 NTT Data



25 OneWorld

www.oneworld.net.in


26 RML

http://www.reutersmarketlight.com/


27 Rural Shores

www.ruralshores.com/‎


28 Skymet

www.skymet.net/‎


29 Vodafone




89

89

APPENDIX 4 QUESTIONNAIRE



Appendix 4 Questionnaire

Climate Change Knowledge Network for the Indian Agriculture (CCKN-IA)

A Questionnaire for Preliminary Assessment of Potential partners thru personal visit &

interaction

I. General Information

1) Name of Institution & Address:

……………………………………………………………………………………………………….

……………………………………………………………………………………………………………

……………………………………………….

2) Contact Person (name/ telephone/ email):

……………………………………………………………………………………

……………………………………………………………………………………………………………

……………………………………………….

3) Organisation brief:

……………………………………………………………………………………………………………

……………

……………………………………………………………………………………………………………

……………………………………………….

……………………………………………………………………………………………………………

……………………………………………….

4) Type of Institution:

International NGO National NGO State Level NGO

Union Government State Government GoI Body

GoI Autonomous Body PSU International Corporate

National Corporate State Corporate CSR

Cooperative Education Institute Research Institute

Stock Exchange Donor Agency

Other ……………………………………

90




5) Understanding about CCKN-IA Project:

…………………………………………………………………………………………..

……………………………………………………………………………………………………………

……………………………………………….

……………………………………………………………………………………………………………

……………………………………………….

6) Area of operation in CCKN-IA pilot States (Maharashtra, Jharkhand and Odisha)

(State / District / Block / Gram Panchayats):

……………………………………………………………………………………….

Name and Details of the Project

1. ………………………………………………………………

Coverage / acquisition (No. of farmers/ Users/ Members subscribed to/ villages cov-

ered)

………………………………………………………………

2. ………………………………………………………………


ered)

………………………………………………………………

3. ………………………………………………………………


ered)

………………………………………………………………

7) Area of operation in rest of the States

…………………………………………………………………….

Name and Details of the Project

1. ………………………………………………………………


ered)

………………………………………………………………

2. ………………………………………………………………


ered)

………………………………………………………………

3. ………………………………………………………………

91

91





ered)

………………………………………………………………

II. Information System

1)

S.N. Knowledge Domain √ Details

1 Agro-Advisory

2 Weather

3 Livestock

4 Pest & Disease Management

5 Soil Information

6 Insurance

7 Market information

8 Market Linkages

9 Government Schemes

10 Human Health

11 Indigenous Technical

Knowledge

12 Natural calamity

13 Other

2) Source of information/ database for the institution:

……………………………………………………………………………………….

3) Any value addition/ processing of information/data collected before being transmitted:

………………………………

……………………………………………………………………………………………………………

……………………………………………………………….

4) Forums/Institutional setup at Village/ GP level- Krishak manch, FIG, CIG, Common/ Agro

Service Centre for better utilisation of information/ advisory & Preparedness…………( Yes/

No) if Yes………………………

5) Linkage or networking with other agencies:

……………………………………………………………………………………………………………

…

6) Networking skill with other agencies & Reach to rural mass/ farmers (for advertisement of

product & service improvement)

……………………………………………………………………………………………………………

……………………………………………

92




7) Method of collecting user feedback on service:

……………………………………………………………………………………………………….

8) Financial Sustainability:

……………………………………………………………………………………………………………

……………………………

9) Competition or Overlapping:

……………………………………………………………………………………………………………

………………….

10) Service is Chargeable or Free, if chargeable then fee structure:

…………………………………………………………………………..

11) Users feedback & experience sharing mechanism:

……………………………………………………………………………………………………………

…………………………………………………………………...

12) Major Challenges faced in terms of institutional, financial & human capacity aspects:

……………………………………………………………………………………………………………

…………………………………………………..

13) Openness & will to get amalgamated with any new (proposed) AKIS:

……………………………………………………………………………………………………………

………………………………………………………….

14) Willingness to participate in CCKN-IA network if given option:

………………………………………………………………………………..

93

93




III. Technology Aspects

1)

S.N. Communication

Methodology

√ Frequency Language used Other Details

Out Bound Dialling

Text Message

Call Centre

Mobile Apps

Videos

Radio

Web System

Field Agents

IVRs

Other

2) Technology used for Mobile, Web based system viz. Open Source, Windows/ Java/ Linux

platform/ any other [put √ or write]

3) Set up of IT infrastructure viz. Own/ Hired/ Partnership/ Outsourced

4) Nature of Content of Information viz. Technical jargons/ Simplified verse / instruction

mode/ Jingle [put √ or write]

5) Specificity of Information (hyper- localisation) viz. Content is Generic based/ hyper-

localized up to district or block level [put √ or write]

6) Communication Flow: Two way (sender to receiver and feedback comes back to sender) /

Unidirectional:

……………………………………………………………………………………………………………

………………………………………….

7) Mechanism with institution for Monitoring of impact & usefulness of information dissemi-

nated:

……………………………………………………………………………………………………………

………………………………………….

8) Targeting of intended users as per information type:

……………………………………………………………………………………………

9) Segregation of clientele base viz. Large/ Small/ Medium/ Marginal farmers/ Fishermen/

Women farmers/ Crop specific/ Livestock keepers,

etc.

[put √ or write]

10) Technical backstopping mechanism viz. In-house capacity/ Pool of SMSs/ Advisors/

Institutions/ Advisory board, etc. [put √ or write]

11) Data Compilation process/ Back up/ Archiving etc.:

………………………………………………………………………………………………….

94




12) Accessibility of information/ message by the users:

………………………………………………………………………………………………….

13) Duplication & Redundancy of information/ message if any:

……………………………………………………………………………………….

14) Flexibility & Capability of existing IT architecture to get amalgamated with any new (pro-

posed) AKIS:

……………………………………………………………………………………………………………

………………………………………………………….

15) Major Challenges faced in terms of ICT, Reach & Technology aspects:

……………………………………………………………………………………………………………

……………………………………………………..

16) Research & Development for constant evolving, adapting changing scenario & improve-

ment:

……………………………………………………………………………………………………………

…………………………………………..

III. Technology Aspects

1)

S.N. Communication

Methodology

√ Frequency Language used Other Details

Out Bound Dialling

Text Message

Call Center

Mobile Apps

Videos

Radio

Web System

Field Agents

IVRs

Other

2) Technology used for Mobile, Web based system viz. Open Source, Windows/ Java/ Linux platform/

any other [put √ or write]

3) Set up of IT infrastructure viz. Own/ Hired/ Partnership/ Outsourced

4) Nature of Content of Information viz. Technical jargons/ Simplified verse / instruction mode/ Jin-

gle [put √ or write]

95

95




5) Specificity of Information (hyper- localisation) viz. Content is Generic based/ hyper-localized up to

district or block level [put √ or write]

6) Communication Flow: Two way (sender to receiver and feedback comes back to sender) / Unidirec-

tional:

………………………………………………………………………………………………………………………

……………………………….

7) Mechanism with institution for Monitoring of impact & usefulness of information disseminated:

………………………………………………………………………………………………………………………

……………………………….

8) Targeting of intended users as per information type:

……………………………………………………………………………………………

9) Segregation of clientele base viz. Large/ Small/ Medium/ Marginal farmers/ Fishermen/ Women

farmers/ Crop specific/ Livestock keepers,

etc. [put

√ or write]

10) Technical backstopping mechanism viz. In-house capacity/ Pool of SMSs/ Advisors/ Institutions/

Advisory board, etc. [put √ or write]

11) Data Compilation process/ Back up/ Archiving etc.:

………………………………………………………………………………………………….

12) Accessibility of information/ message by the users:

………………………………………………………………………………………………….

13) Duplication & Redundancy of information/ message if any:

……………………………………………………………………………………….

14) Flexibility & Capability of existing IT architecture to get amalgamated with any new (proposed)

AKIS:

………………………………………………………………………………………………………………………

……………………………………………….

15) Major Challenges faced in terms of ICT, Reach & Technology aspects:

………………………………………………………………………………………………………………………

…………………………………………..

16) Research & Development for constant evolving, adapting changing scenario & improvement:

………………………………………………………………………………………………………………………

………………………………..

96

APPENDIX 5 ASSESSMENT FORMS RECEIVED FROM 11 ORGANISATIONS



Appendix 5 Assessment forms received from 11 organisations

97

97




01 – ACTED

98




04 - CABI

99

99




05 - CARITAS

100




06 – Digital Green

101

101




07- Ek Gaon

102




08 - HandyGo

103

103




09 - IKSL

104




10 - ILRI

105

105




13 – Kisan Sanchar

106




16 – Media Lab Asia

107

107




20 – One World

108




109

109




21 - RML

Documents

SWOT Analysis Report National