SWOT Analysis Template

Issue being assessed

Criteria to consider: Strengths: Weaknesses:

Accreditations, qualifications, certifications

Business capability – experience & knowledge

Cash flow and financial effects

Innovative aspects

Location and geographical issues

Price

Processes and systems

Quality control

Resources

Time issues

Criteria to consider: Opportunities: Threats:

Competitors

International influences

Legislative effects

Key staff

Market demand

New markets, vertical, horizontal

Partnerships, agencies, distribution

Political effects

Weather

Vital contracts and partners

Please note that this is a guide only and should neither replace competent advice, nor be taken, or relied upon, as financial or professional advice. Seek professional advice before making any decision that could affect your business.

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