SWOT ANALYSIS OFMiraj GroupSubmitted forPartial Fulfillment of the Requirement of two year full timeCourse in Master of Business Administration (MBA)

(2013-14)(Submitted to- faculty of management studies)

Submitted by- Shailendra Singh BarathEnrollment no.-

Faculty of management studies (FMS)Janardan Rai Nagar Rajasthan Vidyapeeth UniversityPratap Nagar, Udaipur 313003(Rajasthan)

Contents1. Company profile 2. Vision and Mission 3. Management 4. Current Development 5. Quality-Policy 6. Business 7. SWOT analysis8. Strengths9. Weaknesses10. Opportunities 11. Threats12. Suggestions13. Conclusion

1. Company profile Starting with a simple beginning in year 1987, today MIRAJ Group has marked its presence in various sectors. In its initial years MIRAJ was mainly oriented towards the tobacco business. Since then MIRAJ has been continuously providing superior quality of lime processed chewing tobacco, a pioneer quality economy product. Gradually the group achieved new heights. Starting with single tobacco division, today MIRAJ has forayed into various segments such as FMCG, Packaging & Stationary, PVC Pipes & Fittings, Hospitality sector, Engineering Division, Perfumery Division, Music Industry, Film Making division and last but not the least Real Estate Sector. Today MIRAJ group is one of the most admired business houses of the region extending its arms towards remaining parts of the country. Today MIRAJ group is flourishing with new achievements in this era of cut-throat competition very smoothly & steadily strictly adhering to quality control measures. Today MIRAJ own more than 20 group Companies almost in every sector. Mr. Madan Paliwal, CMD Miraj Group is not only a businessman but also performing his social responsibilities in the equal proportion in every possible form. Mr. Paliwal believes in climbing the corporate ladder with his feet firmly on ground. People know him equally for his social work as well as for his corporate success. A man of such high morals and principles is surely a gift to mankind. His belief that Children are future of this country.

2. Vision and Mission Vision The Group has a vision to multifold its business beyond all the boundaries. Group is totally committed to its responsibilities towards each and every stakeholders of the group. Miraj itself means to rise or to ascent, so Miraj Group aims to achieve new heights through customer satisfaction. The slogan "" (Your Trust is our identity) also reflects groups vision.

Mission Achieving excellence in all sectors by providing world class quality products and services in thoroughly professional manner. Company is totally committed to Foster a culture of trust, openness and integrity to make working a stimulating and challenging experience for people. Company wants to create growth opportunities by maximizing returns with optimum utilization of available resources.

3. ManagementMr. Madan PaliwalChairman Madan Paliwal, the Chairman of Miraj Group has been at the helm of Miraj Group since 1986, turning what was then a 200 Rupees company into the Multi Million revenue FMCG, Real Estate, PVC Pipes, Printing-Stationary, Film & Cinema organization, that it is today. He strongly believes that ordinary people are capable of extraordinary things when organized into highly charged teams. He takes keen personal interest in developing leaders and teams and invests significant time as faculty in Miraj's leadership development programs. Mr. Prakash Chandra PurohitManaging Director Prakash Chandra Purohit, The Managing Director of Miraj Group heads Business Planning, Treasury and Controllership. His association with Miraj goes back to Miraj Products Pvt. Ltd. where he was the GM. He later became the Executive Director of Miraj Group. He moved to his present role as MD, Miraj Group in 2011. He has been instrumental in building and scaling many of Miraj's businesses successfully. He has a track record for customer centricity, passion for excellence and rigor in execution.

4. Current DevelopmentWorld's Largest Shiva Statue to be placed in Nathdwara The foundation stone of the World's largest statue of Lord Shiva, being made by Miraj Group, was laid by Pujya Murari Bapu in presence of the Rajasthan Chief Minister Ashok Gehlot in Ganesh Tekri area of the Nathdwara on 18th August, 2012 . The statue will be 351 feet long, which is similar to a 35 storey building. The construction of the giant figurine is backed by Miraj Group. Unlike other statues of Lord Shiva, this one would be quite different as Shiva wont be holding the Trishul nor he will be in the position of blessing, but in a more pleasing appearance. The statue will be made from concrete and cement and it will take nearly Three years to complete the statue. The work will be done by Naresh Kumar and his team of sculpture artists from Gurgaon. The land allocation work has already been completed by the Rajasthan Government. Iconic Gateway & Model Bus Terminal in Nathdwara Ashok Gehlot, Hon'ble Chief Minister, Govt. of Rajasthan had laid down the foundation stone for the construction of Model Bus Terminal and Iconic Gateway at Nathdwara on 30th September, 2013. The Iconic Gate will be 133 feet long, which is similar to a 13 storey building. The construction of the same is backed by Miraj Developers Ltd.

5. Quality-PolicyMiraj has state of the art infrastructural setup for all our units. Its manufacturing units are fully integrated with modern features & have latest technology equipments. The group has teams of highly skilled & professionally experienced employees of all fields. They ensure that their each & every product complies with the Standard quality parameters. Miraj understand the need for uncompromising consistent quality; therefore It follow strictly controlled and monitored manufacturing & packaging techniques. Regular quality audits are being conducted at various stages of production to provide best service standards to the consumers. Company use superlative quality materials to ensure paramount products & services. Company also continuously updates management mechanism to aim at optimum utilization of creativity, abilities, knowledge, expertise and skills of employees at all levels. The Group is determined to improve productivity and it focuses continuously on innovation and up-gradation of its products, process and people.

6. BusinessTobaccoMiraj pioneered the concept & supply of lime mixed tobacco. Company is the leading manufacturer of lime mixed tobacco in India. Miraj Lime Mixed Chewing tobacco is most popular amongst the consumers in India as well as abroad for its distinguished taste & pleasing aroma thereby creating a global benchmark. The company has been able to build its position because of its constant efforts to provide quality product thereby resulting into high level of customer satisfaction. Miraj has totally automated setup for manufacturing and packing to maintain high standard of hygiene and quality. FMCGMiraj Group started FMCG division in 2003 with Tea Manufacturing. The brand name is "Miraj Red Tea" in Tea division. Miraj Red Tea began its journey more than 10 years ago, when the packaged tea market was dominated by one large player with over 70% market share. While most saw entering this market as an almost impossible task, Miraj Tea saw an opportunity. Later in 2004 Miraj started soap division with it's washing soap "Miraj Sudh oil soap". Its animal fat free laundry soaps are more environmental friendly as compared to traditional soaps. Based on the principle that the subtle power of fragrance plays an important role in health and wellness, Miraj started finest quality, hand rolled incense sticks in 2009. In year 2013 Miraj entered into Food Division with Toast Manufacturing. Its brand name is "Miraj Premium Toast" in this division.

Miraj Red Tea

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Real EstateRedefining Real Estate Miraj Group started Real Estate division in 2010 with Miraj Mall at Ajmer and come up with new venture to usher in a new era in the booming real estate market and explore the possibility to build and offer quality living & commercial spaces. Miraj Developers is here to offer high degree of business ethics & further promises to be one of the most trustworthy & quality real estate developer. MIRAJ is on the forefront in setting an industrial benchmark for quality and customer oriented company. Miraj Developers Pvt. Ltd. was launched in a grand manner at Inder Residency Udaipur in the presence of people related to real estate industry. 1. Miraj Mall2. Miraj Airwat3. Miraj Malhar4. Miraj Majestic5. Miraj Meridian6. Miraj Meridian Extension7. Miraj Meridian Mall8. Miraj Morning

PVC Pipes & FittingsMiraj Pipes & Fittings Pvt. Ltd. Miraj is the well established brand in India being appreciated in the market for offering quality products. Miraj entered in plastic industry in 2004 through our group concern Miraj Pipes & Fittings Pvt. Ltd. an ISO 9001: 2008 certified company. Miraj is manufacturing Rigid PVC Pipes, HDPE Pipes & Fittings, HDPE Sprinklers being used in agriculture sector for irrigation and water portability. Company is manufacturing & supply Complete plumbing material like SWR Pipes & Fittings, PVC Plumbing Pipes & Fittings, CPVC Pipes & Fittings for construction Industry. Miraj is making products as per Indian standards prescribed by B.I.S. They are holding valid license issued by B.I.S, ensuring the product quality and testing procedure. They have IS 4985 Miraj has in-house ultra modern Laboratory for testing raw material used and finished products. Companys Products are approved by agriculture & horticulture department for subsidy. Company has quality suppliers network

Stationary & PrintingsMiraj Multicolour Pvt. Ltd."A Complete Unit of quality printing, packing & branded stationery" Miraj Multicolour Pvt. Ltd. is a Rajasthan based reputed manufacturer, exporter and supplier of quality school & office stationery, Computer stationery and other innovative paper bound stationery products. The company started its operations in 2001 and since last 9 years, company has been providing excellent stationery products to cater the needs of various classes. Miraj Multicolour Pvt. Ltd. has well-equipped manufacturing facilities with Hi-tech Modern automated imported machines to carry out production activities efficiently & economically. Its skilled workforce is well trained to deliver high quality stationery products of international standards. The product development team supervises the manufacturing process at every stage and has vast experience in this field. Company is committed to offer you the best products and look forward to develop long term business relations. Following are few attractive features of stationery: 1. Best quality writing paper of 'A' Grade mill2. American style hard bound and stitch bound3. Spiral Binding4. Perfect Binding5. Weekly schedule on inner cover page6. Special box on each page for writing page number and date

Engineering

Miraj Engineering Ltd. Miraj Group started Miraj Engineering Ltd. in year 2008 and continuously involved in Process Automation Initiatives for Tobacco Drying, Storage, Collection Etc. Miraj Engineering Ltd. is doing fabrication of Various Machines such as Vibrator for Tobacco Grading, Conveyor System & Storage Trollies for Tobacco, Tractor Trollies, Gates & Grills & miscellaneous Maintenance tasks of Fabrication on daily basis for all establishments of Miraj Group. Engineering team is ready for on Demand prompt Maintenance related to Mechanical, Machining, Carpentering, Painting, Pluming etc. for all establishment of Miraj Group.

EntertainmentMiraj Entertainment Ltd.Miraj Group forayed into entertainment sector with incorporating Miraj Entertainment Ltd. The main object was to make presence in Cinema Industry. Miraj Entertainment Ltd., a wing of Miraj Group of Companies has stepped into the entertainment business in the year 2008 under the leadership of a great visionary Mr. Madan Paliwal (Chairman, Miraj Group). Within that span, we have gained a niche position amongst the rapidly growing production houses in India. Position amongst the rapidly growing production houses in India. The Most Difficult Thing In Filmmaking Business Is To Keep The Audience HAPPY This is the Mantra we follow by making films that offer best cinema experience Miraj Entertainment Ltd, a wing of Miraj Group stepped into the entertainment business in the year 2008. Starting with making Queens! Destiny Of Dance a film based on Up-market Hijra community & Co-producing Tell Me O Kkhuda Miraj has marked a place for our self in the Indian film Industry & are heading for the next step, which is working on meaningful and commercially viable films. Miraj Entertainment Ltd, operates from a Plush office situated at Andheri, Mumbai. This includes a State-Of-The-Art studio set-up.

Miraj Entertainment Ltd. "Film Division" Queens! Destiny Of Dance This film takes one into the heart of an up-market Hijra community. The film aims to reveal a journey of life in human experience that is seldom understood. This film presents the community in a dignified manner and thereby gives an untarnished view about their life to the society. One of the key characters of the film is played by Laxmi Narayan Tripathi, who is acting spokesperson of eunuchs community of India and South East Asia at United Nations level. Even more, it is made with the honest efforts to show such lives in a better light. Through this film we hope to celebrate a way of life in every color through dance of Destiny This film was Screened at 42nd Goa International Film Festival, 2011 (Film Market) and officially selected at 4th Jaipur International Film Festival, 2012 This film wins 6 awards in Los Angeles Movie Awards-2012 :- 1. Best Director Queens! Destiny Of Dance Dir. by David Atkins 2. Best Cinematography Queens! Destiny Of Dance by Srinivas Ramaiah 3. Best Costume Design Queens! Destiny Of Dance by Vidya Krishanater 4. Best Supporting Actress Queens! Destiny Of Dance Seem Biswas

Tell Me O KkhudaTell Me O Kkhuda takes one on a roller-coaster ride to the hopes and despair of Tanya who decides to chart an unpredictable course all with the intention of locating her biological parents. A film, emotional, adventurous and classy, Tell Me O Kkhuda makes one sit up and realize that the life of young girl is indeed a tapestry of color, courage, quest and an achievement to cap it all. The film features Dharmendra, Hema Malini, Isha Deol, Vinod Khanna, Rishi Kapoor as main characters. Sona Spa Sona Spa was released on 22 Mar 2013 by Miraj Entertainment Ltd. It is a Hindi Drama film directed by Makarand Deshpande and produced by Madan Paliwal. The film features Naseeruddin Shah, Aahana Kumrah, Shruti Vyas and Pooja Pradhan as main characters. Asha Bhosle and ace singer-cum-mimic, Sudesh Bhonsle, have rendered a song Hum Need Ka Business Karte Hain composed by well-known music director Shamir Tandon for the movie Sona Spa.

Hospitality

Gajanan Hotel Gajanan hotels started as an offering to the pilgrimage town of Nathdwara, here pilgrims to the temple of Shrinathji always looking forward to better accommodation and hospitality management. Gajanan has all the amenities & facilities for them & others. It provides the epitome of service, excellent gourmet cuisine, welcoming ambience and above all maintain the standards as high as can one expect from a star rated hotel. An open air ambience is on your mind, Gajanan offers it with warm hospitality, great place for kids, it offers ample free space and also attractive pass time options for kids like video games, turbo cycles, merry-go-round etc. Gangaur- The regular walk-ins can have meals to their hearts content at Gangore. Ghoomar- Equipped with LCD screens, professional sound systems and ambience, Ghoomer is an ideal destination for organizing business meets, conference and small gatherings.

CSREnvironmentEco Friendly Endeavors Tree Plantation Go Green This is a slogan which is known to everyone all around the world, Miraj have taken a step ahead and adopted this slogan to our soul. Miraj Group is actively and effectively putting efforts towards this. Massive Tree plantations have been done during last 8 years. Miraj feels that plantation is important but taking care of the same on regular basiss. Miraj created a dedicated team and total infrastructure to take care of the plantation. Apart from the above, thousands of trees and tree guards have been provided to different schools, NGO's , Police lines, Police Stations, Hospitals etc. Public Gardens Miraj believes in the importance of public gardens to a community and individual quality of life, both in the short term and as legacies for the future. Miraj approach gardens as unique human artifacts and sensory environments. With this view Miraj group has developed & regularly maintaining gardens at:- Vatika at Gulab Bagh, Udaipur - This is a unique garden, where sacred knowledge of Indian Astrology is used to create astro-friendly environment. Various trees have been planted to symbolize every Rashi (Zodiac Sign) and Nakshtra. Further an acupressure track is also there for walkers

EducationSchools Shri Deepchand Paliwal Senior Secondary School Our society needs educated and talented generation of young people to take the country into prosperity. Schools are foundations for imparting education in younger generation. Our Chairman Mr. Madan Paliwal strongly supports the statement GIVE HUNGRY MAN BREAD FOR A DAY, HE WILL EAT IT AND THE NEXT DAY, HE WOULD BE HUNGRY AGAIN. INSTEAD IF YOU EDUCATE HIM AND TEACH HIM HOW TO EARN, HE WOULD BE ABLE TO FEED HIMSELF AND HIS FAMILY FOR A LIFETIME." Miraj has translated its social responsibility into reality by building up schools that cater to the needs of quality education to the masses. "If you want 1 year of prosperity, plant corn. If you want 10 years of prosperity, plant trees. If you want 100 years of prosperity, educate people." Looking towards this aspect, Miraj built and developed Shri Deep Chand Paliwal Secondary School.

CharityGaushalaSantkripa Sanathan Sanstan, a Charitable Trust was opened in the year 2001 with a vision to protect cows. The trust has its own Goshala (Cow Farm), where around 1200 cows are being taken care. Trust has its own medical setup for different vaccinations and medical checkups on a regular basis to keep them healthy and fit. Ayurvedic medicines are also regularly used. A detailed report is prepared on a regular basis in order to ensure that necessary medical treatment is been given on the prescribed schedules. Milking record and a Service record of all Cows is also maintained in order to ensure timely Weaning off and conception. Our Goshala runs on a non-profit basis. KathaEach relationship, all our actions and every passing thought must adhere to and be anchored in the highest principles. Neither are they confined to any particular religion, nor are they attached to a specific time or place. They are as universal as the presence of God and as vital as air. . The three words - Truth, Love, and Compassion - are the soul of Ram katha, the vital ingredients of man, of life and of civilization. These are the only three words that capture the essence of Morari Bapu and what he stands for - Satya, Prem and Karuna.

Chetak CircleChetak Circle is built in memory of Maharana Prataps famous and devoted horse Chetak. The valiant horse and his master shared many dangers protecting their territory against the Mughals, and on the battlefield. The loyal and noble bearing and conduct of this fine animal has found him a permanent place in the history of India, and Mewar history in particular. To this day, Chetak's name remains a household word and is listed with pride amongst those who are remembered for their devoted contribution towards the freedom of this country. We salute the spirit and resilience shown by Chetak by associating ourself with his name. Chetak Circle is situated in the heart of the beautiful city, Udaipur. Miraj Group took the initiative to develop and maintain the circle to enhance the beauty of the city. Miraj Group has also taken an initiative to develop and maintain Miraj Circle which is situated on NH 8, at the entry point of Udaipur. Water Tanks for AnimalsRajasthan is the land of deserts. Availability of water has always been a burning issue for Rajasthan. So where, question of water is important for mankind then availability of Water for animal during summer is becoming totally out of context. Miraj group realized the same and constructed around 90 small water tanks

7. SWOT analysisIf we know our strengths and weaknesses and understand the opportunities and threats we have, then we can do something about them

According to Kotler and Keller (2009 p.101) SWOT analysis is a way to monitor companys internal and external environment, it is the overall evaluation of the strengths, weaknesses, opportunities and threats. If a company takes under consideration its strengths, and builds its strategy exposing and utilising them this will create a competitive advantage. Weaknesses and threats are those factors that can affect the company in negative way.

In its simplest form, a SWOT analysis can be understood as the examination of an organization's internal strengths and weaknesses, and its environments opportunities, and threats. It is a general tool designed to be used in the preliminary stages of decision-making and as a precursor to strategic planning in various kinds of applications (Johnson et al., 1989; Bartol et al., 1991). An understanding of all external factors, (threats andopportunities) together with an internal examination of strengths and weaknesses assists in forming a vision of the future.Why use it?To develop a plan or find a solution that takes into consideration many different internal and external factors, and maximizes the potential of the strengths and opportunities while minimizing the impact of the weaknesses and threats.

8. Strengths What advantages does our organization have? What do we do better than anyone else? What unique or lowest-cost resources can we draw upon that others can't? What do people in our market see as our strengths? What factors mean that we "get the sale"?Strengths of the company Focus on CSR activities is a major strength of the company Miraj wields considerable financial muscle with strong acquisition capability and funds for marketing, which are crucial for expansion and retaining consumer loyalty during a time of difficult market conditions. Large volumes of sales are made outside core developed markets, vastly improving the companys resilience to regional economy. Miraj is a corporate brand whose identity is deeply rooted and very well established in the minds of potential customers.

The company is having Indian origin thus creating feeling of oneness in the mind of the customers. It is aiming at rural segment, which covers a large area of loyal customers, which other companies had failed to do. People are quite confident for the quality products provided by Miraj The prices of FMCG products are comparatively less as compared to other companies with equally good product quality. Team of skilled and efficient workforce One of the Largest selling grade one tobacco Good advertising and marketing Leader among Indias tobacco companies Widespread distribution network across Rajasthan,Gujarat, MP and rest of the country Company display high levels of brand identity and brand awareness with many different well-known brands of tobacco. Company can use its strong brand awareness to build customer value with existing and new products. Low operational costs Presence of established distribution networks in both urban and rural areas Presence of well-known brands in FMCG sector Private sector housing boom and commercial building demands Construction of the multi building projects on the feasible locations in the country. Good structured national network facilitates the boom of construction industry.

9. Weaknesses What could we improve? What should we avoid? What are people in our market likely to see as weaknesses? What factors lose us sales?Weaknesses of the company There are various big players in the FMCG market, which acts as major competitors restricting its growth. Lack of capital invested as compared to other companies. Improper distribution channel in India in FMCF and Real Estate especially. Limited market share due to stiff competition in the premium product market Rural penetration is limited Market share is limited due to presence of other strong FMCG brands Mirajproducts has stiff competition from big domestic players and international brand Company faces the weakness of selling dangerous products to consumers. Tobacco products obviously involve a great deal of health risks and consumers have been made well aware of the risks involved in tobacco use.

Company faces liability issues and litigation for the sale of such a dangerous product, which can cost the companies a lot of money. Another weakness that Miraj suffers from is its dependencies to rely solely on the sale of tobacco products in order for them to remain such profitable companies in the market place. Low exports levels Company is not able to fulfill Changing skills requirements and an ageing workforce may emphasize the skills gap Improvement in long-term career prospects is highly required to encourage staff retention and new entrants. Lack of clearly defined processes and procedures for construction and its management. Huge amount of money needs to be invested in the construction industry. Frequent amendments in longterm core policies related to HR and Marketing

10. Opportunities What good opportunities can we spot? what interesting trends are we aware of?Useful opportunities can come from such things as: Changes in technology and markets on both a broad and narrow scale. Changes in government policy related to our field. Changes in social patterns, population profiles, lifestyle changes, and so on. Local events.Opportunities for the company There is a lot of potential for growth and development as huge population stay in rural market where other companies are not targeting. Need to tap rural markets by launching small sizeOne of fastest growing brand and can go for global expansionTie-up with corporate and hotel chains Tap rural markets and increase penetration in urban area Entry in to new businesses apart from traditional tobacco.

Mergers and acquisitions to strengthen the brand Increasing purchasing power of people thereby increasing demand Rising income levels, i.e. increase in purchasing power of consumers High consumer goods spending Large domestic market with more population of median age 25 Untapped rural market, changing life style Lower price and smaller packs are also likely to drive potential up trading for major FMCG products Continuous private sector housing boom will create more construction opportunities. Public sector projects through Public Private Partnerships will bring further opportunities. Financial supports like loan and insurance and growth in income of people is in support of construction industry. Miraj has the opportunity to expand their companies nationally to target new customers in areas that provide potential for growth in sales.

11.Threats What obstacles do you face? What are your competitors doing? Are quality standards or specifications for your job, products or services changing? Is changing technology threatening your position? Do you have bad debt or cash-flow problems? could any of your weaknesses seriously threaten your business?Threats to the company Companies in the tobacco industry such as Miraj have a negative public perception because of providing such dangerous products and must deal with this perception accordingly in order to remain in the market. With the threat of being seen so negatively in the public eye company must provide support in educating consumers about the dangerous health risks involved with smoking. Government regulation also poses a threat to the company. The threat of Mirajs consumer base growing old and dying off from tobacco related illness The major threat is from other companies who hold the majority share of consumers in Indian market Cut throat competition from domestic FMCG brands Switching costs are low

Removal of import restrictions resulting in replacing of domestic brands Tax and regulatory structure Rural demand is cyclical in nature and also depends upon monsoon. Long term market instability and uncertainty may damage the opportunities and prevent the expansion of training and development facilities. Current economic situation may have an adverse impact on construction industry. Political and security conditions in the region and Late legislative enforcement measures are always threats to any industry in India. Infrastructure safety is a challenging task in construction industry. Lack of political willingness and support on promoting new strategies. Natural abnormal casualties such as earth quake and floods are uncertain and can prevent the construction boom. Competitors are emerging in the industry by leaps and bounds. Inefficient accessibility in planning and concerning the infrastructure. There exists no brand loyalty in the market and consumers frequently shift their brands.New companies entering in Indian market poses lot problems. Intense and increasing competition amongst other FMCG companies FDI in retail thereby allowing international brands Competition from unbranded and local products

12. Suggestions Company should enter in to diversified products other then tobacco Company should strengthen its distribution network Mostly company deals in the domestic market it should try to enter in to the international market. Aggressive marketing is the need of today company should focus on that Company should invest more on research and development activities

13. ConclusionThe SWOT Analysis displayed how strengths such as brand identity have played a huge role in the success of Miraj. Miraj leads the market with its well-known brand and is taking on opportunities with new products. . Miraj also face many weaknesses and threats, that being in the tobacco industry pose, such as government regulation and health awareness. It should take action to deal with them by exploring new opportunities.