SWOT researchSWOT researchabout Apple computers and iPhoneabout Apple computers and iPhone

Javi, Jara, Andrea, Estefania, Javi, Jara, Andrea, Estefania, Raquel, VaidasRaquel, Vaidas

STRENGHTSSTRENGHTS

Most of its products are light, small, and Most of its products are light, small, and easy to carry around which make them easy to carry around which make them more competitive.more competitive.

Apple has a large number of product lines Apple has a large number of product lines to target everyone in the world.to target everyone in the world.

The company is first to deliver in this The company is first to deliver in this arena a computer phonearena a computer phone..

WEAKNESSESWEAKNESSES

Prices of products are high.Prices of products are high. Apple had difficulties on some of its Apple had difficulties on some of its

products quality controlproducts quality control.. iPhone is not a 3G device and will not iPhone is not a 3G device and will not

work in technologically advanced countries work in technologically advanced countries such as Japan and Korea.such as Japan and Korea.

OPPORTUNITIESOPPORTUNITIES

iPod will soon be able to communicate iPod will soon be able to communicate with specially designed Nike running with specially designed Nike running shoes where you could receive data such shoes where you could receive data such as calories burned and distance ran.as calories burned and distance ran.

Many car models from all major Many car models from all major automakers have equipped their new automakers have equipped their new models with iPod connectivity. models with iPod connectivity.

THREATSTHREATS

Apple faces pressure from its competitors.Apple faces pressure from its competitors. Since technology changes at such a rapid Since technology changes at such a rapid

rate, the iPods can possibly be replaced rate, the iPods can possibly be replaced by other devices.by other devices.

EXERCISE IIIEXERCISE III

MMD OdenseMMD OdenseQuestionnaire design based on qualitative Questionnaire design based on qualitative

methodmethod

Why do students choose MMD-Why do students choose MMD-Odense?Odense?

The studying quality is high in Denmark.The studying quality is high in Denmark. Erasmus students can improve their english language Erasmus students can improve their english language

knowledges.knowledges. Studies are for free in Denmark for EU citizens.Studies are for free in Denmark for EU citizens. It is an opportunity to meet a lot of foreing students.It is an opportunity to meet a lot of foreing students. It’s only 2 years on studying.It’s only 2 years on studying. Communication technology is the very important Communication technology is the very important

nowadays.nowadays. Administration is taking care a lot about students.Administration is taking care a lot about students. The classes are very relaxed.The classes are very relaxed. The are not too many students in classes.The are not too many students in classes.

How did the students hear about How did the students hear about MMD Odense?MMD Odense?

Foreign students heard about it from Foreign students heard about it from advertisments in their countries.advertisments in their countries.

Some people know other people who has Some people know other people who has been studing here last year.been studing here last year.

Some Danish students heard about it in Some Danish students heard about it in Danish schools.Danish schools.

Where did the students study Where did the students study before the came to MMD Odense.before the came to MMD Odense.

Advertising and public relations.Advertising and public relations. Cooking, Cooking, Marketing economics Marketing economics TeachingTeaching Business lawBusiness law High schoolHigh school Just workingJust working Erasmus students are studying advertising and Erasmus students are studying advertising and

mmd.mmd.

What do you think about the What do you think about the studing enviroment in general?studing enviroment in general?

There are a lot of computers which can be used There are a lot of computers which can be used by students 24/7.by students 24/7.

There are printers and scanners for student use.There are printers and scanners for student use. College lends books for erasmus students.College lends books for erasmus students. College has a Friday bar where you can get College has a Friday bar where you can get

beer. beer. You can play computer games and table football You can play computer games and table football

in college.in college. The assortment of meals is big in student cafe.The assortment of meals is big in student cafe.

What do you think about student What do you think about student social life?social life?

Friday bar is a great place to socialise with Friday bar is a great place to socialise with other students.other students.

College gives the parties for students to College gives the parties for students to meet each other.meet each other.

The reception in a town hall for foreign The reception in a town hall for foreign students was very socialable.students was very socialable.

What do you expect to work in a What do you expect to work in a future?future?

Design - 50%Design - 50% Communication - 25% Communication - 25% Programing - 20%Programing - 20% Business - 5%Business - 5%

Would you recommend MMD in Would you recommend MMD in Odense to a friend?Odense to a friend?

100 % YES!100 % YES!

On a scale from 1 to 10 how On a scale from 1 to 10 how good are the studies of MMD in good are the studies of MMD in

Odense?Odense?

The average is 8The average is 8