Igniting Action in A Digital Culture

What inspires people to act…tweet, like, share, comment, join? Why do certain pieces of content explode worldwide, while others fizzle on the launch pad? Is there a proven formula to motivate people in a digital age? Given the proliferation of channels, it's easy for people to engage. But adoption isn’t an impulse--people commit carefully. In this session, the panelists will share vital discoveries from their work that have shaped their interactive practices, and discuss the deeper social insights behind their successful campaigns.

Invited panelists:

– Chris Risdon, Adaptive Path (confirmed)

– Nat Manning, Ushahidi (confirmed)

– Sam De La Garza, Ford Motor (invited)

– Patricia Martin, author RenGen: Renaissance Generation, principal LitLamp Communications (confirmed)