Syllabi BBA - IIU- Best Private University in the region. · · 2017-08-16Syllabi BBA Academic Session (20 ... UBA2 01 International Business Management 4 4 ... 1 nd& 2 Sem (a)

1

Indus International University

School of Business Management

Syllabi

BBA

Academic Session (2017 onward)

2

COURSE STRUCTURE – BBA (SEMESTER SYSTEM)

Course Codes Subjects Lecture P/T Credits

Semester I

UBA101 Business Organization 3 3

UCO101 Micro Economics 4 4

UCO102 Financial Accounting 4 4

UCO103 Fundamentals of Management 4 4

UMA308 Business Statistics 4 4

UCA103 Computer Fundamentals – I 3 3

UEN004 Practical Communicative English I 0 2 1

22 2 23

Semester II

UBA201 International Business Management 4 4

UCO201 Macro Economics 4 4

UCO202 Cost Accounting 4 4

UCO203 Business Law 4 4

UCA207 Computer Fundamentals – II 3 3

Environmental Studies 4 4


23 2 24

3

Semester III

UBA301 Public Relations & Corporate Image 4 4

UBA302 Business Environment 4 4

UCO301 Company Law and Secretarial Practices 4 4

UCO302 Management Accounting 4 4

UCO303 Marketing Management 4 4

UCO304 Human Resource Management 4 4

UEN006 Practical Communicative English III 0 2 1

24 2 25

Semester IV

UBA401 Retail Management 4 4

UBA402 Project Management 3 3

UCO401 Security Analysis and Portfolio Management 4 4

UCO402 Business Ethics 4 4

UCO403 Indian Financial System 4 4

UCO405 Banking and Insurance 4 4

UEN007 Practical Communicative English IV 0 2 1

23 2 24

Semester V

UBA501 Consumer Behaviour 4 4

UBA502 Production & Operation Management 4 4

UBA503 Rural Marketing 4 4

UBA504 Stress Management 3 3

4

UBA505 Strategic Management 4 4

UCO502 Entrepreneurship and Small Business 4 4

UEN008 Practical Communicative English V 0 2 1

23 2 24

Semester VI

UBA601 Project Report & Viva Voce 24

-- -- 24

TOTAL CREDITS 144

COURSE STRUCTURE – BBA (SEMESTER SYSTEM)


Semester I








22 2 23

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Unit I

Introduction: Concept, Nature and Scope of Business; Concept of business as

a

system; Business and Environment Interface;

Unit II

Business Enterprises: Entrepreneurship – Concept & Nature; Locations of Business

Enterprise (Weber’s Theory); Government Policy on Industrial Location.

Forms of Business Organization: Sole Proprietorship, Joint Hindu Family Firm, Partnership firm, Joint

Stock Company, Cooperative Organization; Types of Companies, Choice of form of organization;

Promotion of a company – stages in formation; documentation (MOA, AOA).

Unit III

6

Small Business: Scope and role; Government

Policies.

Government & Business Interface: Rationale; Forms of Government and Business

Interface.Uni

t IV

Multinationals – Concept and role of MNCs; Transactional Corporations (TNCs); International

Business Risks.

Business Combinations – Concept and causes of business combinations; Chambers of Commerce

and Industry in India; FICCI, CII, ASSOCHAM, AIMO, etc.

Text Books & Suggestive Readings:

1. Gupta, C.B.; Modern Business Organization, Mayoor Paper Works 2.T.N.Chabra-“Business Organisation”,Dhanpat Rai & Sons. 3. Robert; Modern Business Administration, McMillan India

4. Basu, C. R.; Business Organization and Management, Tata McGraw Hill, Publishing House, New Delhi


Unit -I

Introduction: - Meaning, Nature and Scope of Micro Economics, Basic Economic Problems.

Utility Analysis: - Law of Diminishing Marginal Utility, Equi-marginal utility.

Analysis of Demand: - Concept, Elasticity and their types, Determinants and Importance

of Elasticity of Demand Supply Analysis: - Concept and Law of Supply, Factors Affecting Supply.

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Unit –II

Laws of Returns: - Production Function in Short-Run and Long Run. Revenue Concepts

- Total Revenue, Marginal Revenue, Average Revenue and their relationship. Unit –III

Pricing Under Various Market Conditions: - Perfect Competition - Equilibrium of Firm

and Industry under Perfect Competition. Monopoly: - Price Determination. Monopolistic

Competition: - Price and Output Determination under Monopolistic Competition.

Unit –IV

Rent: Concept, Meaning, Types, Theories of Rent – Classical and Modern; Quasi Rent;

Wages: Meaning, Kinds and Theories; Interest: Concept, Gross and Net Interest,

Theories of Interest: Classical, Neo – Classical, Liquidity Preference and Modern; Profit:

Meaning, Characteristics, Gross and Net Profit, Theories of Profit.

Suggested Readings/ Books:

1. Koutsoyiannis A (2008). Modern Microeconomics, Macmillan New Delhi.

2. Ahuja H.L. (2009). Advanced Economic Theory, S. Chand & Co., New Delhi.

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Financial Accounting

Unit I

Single Entry System, Accounts of Non- Profit Organizations; Insolvency Accounts.

Unit II

Royalty Accounts, Hire Purchase and installment system; Consignment and Joint-Venture.

Unit III

Partnership Accounts: Fixed and Fluctuating Capitals; Interest on Capital; Interest on Drawing; Past

Adjustments and Guarantee.

Unit IV

Partnership Accounts: Admission, retirement and death of a partner; Dissolution of a partnership firm

(excluding Garner v/s Murray, Gradual Realization and Piecemeal Distribution).


1. Sehgal, Ashok & Deepak ( 2 0 0 7 ) . Financial Accounting, Taxman‟s Allied Services.

2. Maheshwari, S. N. ( 2 0 0 9 ) . Financial Accounting, Vikas Publishing House

9


Unit I

Definition of Management – Science or Art – Management and Administration – Development of

Management Thought – Contribution of Taylor and Fayol – Functions of Management – Types of Business

Organisation.

PLANNING -Nature & Purpose – Steps involved in Planning – Objectives – Setting Objectives – Process of

Managing by Objectives – Strategies, Policies & Planning Premises- Forecasting – Decision-making

Unit II

ORGANISING -Nature and Purpose – Formal and informal organization – Organization Chart – Structure

and Process – Departmentation by difference strategies – Line and Staff authority – Benefits and Limitations

– De-Centralization and Delegation of Authority – Staffing – Selection Process - Techniques – HRD –

Managerial Effectiveness

Unit III

DIRECTING -Scope – Human Factors – Creativity and Innovation – Harmonizing Objectives – Leadership –

Types of Leadership Motivation – Hierarchy of needs – Motivation theories – Motivational Techniques – Job

Enrichment – Communication – Process of Communication – Barriers and Breakdown – Effective

Communication – Electronic media in Communication.

Unit IV

CONTROLLING -System and process of Controlling – Requirements for effective control – The Budget as

Control Technique – Information Technology in Controlling – Use of computers in handling the information –

Productivity – Problems and Management – Control of Overall Performance – Direct and Preventive Control

– Reporting – The Global Environment – Globalization and Liberalization – International

Management and Global theory of Management.


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1. Harold Kooritz & Heinz Weihrich (1998). Essentials of Management, Tata McGraw Hill.

2. Joseph L Massie (2003). Essentials of Management, Prentice Hall of India


Unit – I

Progressions: Application of Arithmetic Progression and Geometric Progression. Arithmetic progressions

finding the „n‟th term of an AP and also sum to „n‟ terms of an AP. Insertion of Arithmetic means in given

terms of AP and representation of AP. Geometric progression: finding nth term of GP

Unit – II

Interest Applications: Simple interest, compound interest including half yearly and quarterly calculation.

Unit – III

Percentage and Ratios’ Applications: Percents, Commissions, Discounts, e.g., bill

discounting, mark up and concepts of Ratios.

Unit – IV

Interpolation: Binomial, Newton and Lagrange’s Method

Corporate and Special Applications: Computation of the costs and proceeds of stock buy and- sell;

Computation of rates of yield and gains or losses on the purchase and sale of stocks; Computation of gains

and losses on convertible and callable bonds, annual interest, accrued interest, and annual yield and

computation of a rate of yield to maturity


1. P.R. Vittal (2008). Business Mathematics.

2. D.C. Sancheti and V.K. Kapoor (2007). Business Mathematics.

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Unit-I

ntroduction to Computer:-Definition, Characteristics.. Generation of Computers, Capabilities and Limitations.

Introduction to Operating System. Concept of Bios, Booting Files. Basic Components of a Computer System-

Control Unit, ALU, Input/output functions and characteristics. Memory Introduction, Classifications- Volatile

Memory and Non- Volatile , Flash Memory, ROM, RAM, EPROM, PROM, EEPROM other types of memory.

Unit-II

Input, Output and storage Units:-Computer Keyboard, Pointing Devices: Mouse, Trackball, Touch Panel, and

Joystick, Light Pen, Scanners, Various types of Monitors, Touch-sensitive screens, Optical Recognition System,

Pen based systems, Digitizers,

MICR, OCR, OMR, Bar-code Reader, digital camera. Hard Copy Devices:- Impact and Non- Impact Printers-

Daisy Wheel, Dot Matrix, Line Printer, Chain Printer, Comb Printers, Non Impact Printers- DeskJet, Laser

Printer, Thermal Transfer Printer, Barcode Printers, Electro static printers and plotters.

Unit-III

High Level Language and Low Level Language, Software and its different types-System Software, Application

software. Hardware , Firmware, , Compiler, Interpreter and Assembler. File Allocation Table ( FAT , FAT 32 &

NTFS). Introduction to algorithm and Flow chart: - Representation of an algorithm, flowchart symbols and levels

of flow chart, rules, advantage and limitations of flowchart and pseudo code.

Unit-IV

Testing and Debugging:-Definition of testing and debugging , types of program errors, testing of programs,

debugging a program for syntax and logical errors, difference between testing and debugging. Booting process

details of Dos and Windows:- DOS system files , Internal and External Commands , Difference between External

and Internal Commands. Internal Commands:- MD, CD, RD, COPY CON, TYPE, DATE & TIME, VOLUME

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VERSION, REN, PROMPT, CLS, DIR/P/W, COPY , DEL Etc. External commands:-FORMAT , DISKCOPY,

DISKCOMP, XCOPY, CHKDISK, SCANDISK,HELP, DEBUG, PRINT etc.


1. P.K. Sinha (2006). Computer Fundamentals.

2. Naveen Prakash (2009). Introduction to Database Management.


Semester I


UEN004 Practical Communicative English - I 2 1

Following will be the mode in which the subject Practical English Communication will be implemented from

Aug 2015 onwards for all our semesters of all courses at IIU except M.Phil & PhD as a subject. Each class will

have 30-35 students only (sometime made by combining classes of lower strength)

Name: Practical English Communication

Subject Code: -----

Credits: 1

No. of Periods: 2

Rationale: The full two semesters will be spent on the following practice: loud Reading, Paying attention,

correcting own mistakes and other’s mistakes, Tongue rolling, mindset change. The rationale for doing above is

13

based on the importance of removing the initial hesitation and this can be done by making them read aloud

through Home preparation (newspaper Reading, Magazine reading etc..). The faculty will maintain strict

discipline and marks will be awarded for the students for the same. Good use of ICT be made so that audio and

video recording can be shown for better pick-up.

There will be a video taken of each individual student in first few classes when he reads.

Evaluation: Evaluation will be done in the following manner:

50% marks on Attendance

(a) 50% marks on video and performance level

The class teacher is solely responsible for the improvement of the students and their evaluation. Each Dean will

monitor the same. A proper feedback of each class be made a practice so that necessary corrections or

modifications can be made as we go along. This practice session may become our USP because English is a

concern area for all students of IIU.

1. Reading: 1st & 2nd Sem

(a) Pronunciation (b) Pause (c) Diction (d) Voice modulation etc….

Semester II








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23 2 24


UNIT I

Overview: International Business- Introduction, Concept, Definition, Scope,

Trends, Challenges and opportunities; Nature, Meaning and Importance

of International competitive advantage, Multidimensional view of

Competitiveness- Financial Perspectives- International monetary

systems and financial markets, IMF, World Bank, IBRD, IFC, IDA, existing

international arrangements; Globalization and foreign

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investment- Introduction FDI, national FDI policy framework, FPI, Impact of

globalization.

UNIT II

Globalization- Technology and its impact, Enhancing technological capabilities,

Technology generation, Technology transfer, Diffusion, Dissemination and spill

over, Rationale for globalization, Liberalization and Unification

of World economics, International Business theories, Trade

Barriers- Tariff and Non Tariff Barriers.

UNIT III

Strategy making and international business- Structure of global organizations, Types of strategies used in

strategic planning for achieving global competitive advantage, Meaning, Concept and scope of distinctive

competitive advantage, Financial Integration, Cross border merger and acquisitions.

UNIT IV

Socio cultural Environment- Managing Diversity within and across cultures, Country risk analysis, Macro

environmental risk assessment, Need for risk evaluation; Corporate governance, globalization with social

responsibility- Introduction, Social responsibility of TNC, Recent development in corporate social

responsibility and policy implications.

Global Human Resource Management- Selection, Development, Performance Appraisal and

compensation, Motivating employees in the global context and managing groups across cultures,

Multicultural management.

Text Books & Suggestive Readings:

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1. Bhalla, V.K. and S. Shivaramu; International Business: Environment


Unit I

National Income: Concept and Constituents, measurement, difficulties and importance.

Unit II

Consumption Function, ,Multiplier: Static and Dynamic, Limitations, Leakages and Importance.

Unit III

Marginal efficiency of Capital, prospective yield, determinants and importance,Trade Cycle : Theories, Measures to control trade cycles

Unit lV

Monetary Policy: Constituents, objectives and role in economic development,Fiscal Policy: Constituents, objectives and role in economic development,Inflation: Types, stagflation (Philip‟s curve), Theories of Demand Pull and Cost Push inflation causes, effects and measures to control inflation.


1. Koutsoyiannis A. (1999). Modern Microeconomics: Macmillan New Delhi. Ahuja H.L. (2010).

Advance Economic Theory:.; S.Chand & Co., New Dehli

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Unit I

Introduction : Evolution, Objectives, Importance & Advantages of Cost Accounting, Difference between Cost Accounting & Financial Accounting, Limitations of Financial Accounting.

Unit II

Cost Concepts : Cost Accounting. Classification of Costs with different parameters. Cost Allocation & Apportionment

Unit III

Material Cost : Material control procedure. Documentation. Stock Ledger, Bin card. Stock levels. E.Q.C

Unit IV Labour Cost : Composition of Labour cost, Labour cost records, Overtime/ Idle time/ Incentive Schemes.

Suggested Reading:

1. Charles T. Horngren, Srikant M. Datar, Madhav V. Rajan , Cost Accounting: A Managerial Emphasis, Pearson

Education.

2. Jawahar Lal, Cost Accounting. McGraw Hill Education

3. Nigam, B.M. Lall and I.C. Jain. Cost Accounting: Principles and Practice. PHI Learning

4. Rajiv Goel, Cost Accounting. International Book House

5. Singh, Surender. Cost Accounting, Scholar Tech Press, New Delhi.

6. Jain, S.P. and K.L. Narang. Cost Accounting: Principles and Methods. Kalyani Publishers

7. Arora, M.N. Cost Accounting – Principles and Practice. Vikas Publishing House, New Delhi.

8. Maheshwari, S.N. and S.N. Mittal. Cost Accounting: Theory and Problems. Shri Mahavir Book Depot, New

Delhi.

9. Iyengar, S.P. Cost Accounting. Sultan Chand & Sons

10. H.V. Jhamb, Fundamentals of Cost Accounting, Ane Books Pvt. Ltd.

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Unit–I Law of Contract (1872): Concept and Essentials of Contract. Classification of Contract. Offer and

Acceptance. Capacity of Parties. Consideration. Free Consent. Legality of Object. Void Agreement.

Quasi Contracts. Performance of Contract. Discharge of Contract. Remedies for Breach of Contract.

Unit–II Foreign Exchange Management Act 2000: Definition, Features and Main Provisions.

Unit-III Negotiable Instrument Act 1881: concept and Features of Negotiable Instrument. Promissory Note.

Bills of Exchange and Cheque. Holder and Holder in Due Course. Crossing of Cheque. Negotiation.

Dishonour and Discharge of Negotiable Instrument.

Unit-IV Sales of Goods Act 1930: Sale of Goods – Definitions, Classification and price. Conditions and

Warranties. Transfer of Property in Goods. Performance of the Contract of Sales. Unpaid Seller.

Sale by Auction.

Unit–V The Consumer Protection Act 1986: Salient Features. Definition of Consumer. Grievance Redressal

Machinery.

Suggested Readings: 1. M.C. Kuchhal, and Vivek Kuchhal, Business Law, Vikas Publishing House, New Delhi. \

. Avtar Singh, Business Law, Eastern Book Company, Lucknow.

3. Ravinder Kumar, Legal Aspects of Business, Cengage Learning

4. SN Maheshwari and SK Maheshwari, Business Law, National Publishing House, New Delhi.

5. Aggarwal S K, Business Law, Galgotia Publishers Company, New Delhi.

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6. Bhushan Kumar Goyal and Jain Kinneri, Business Laws, International Book House

7. Sushma Arora, Business Laws, Taxmann Pulications.

8. Akhileshwar Pathak, Legal Aspects of Business, McGraw Hill Education, 6th ed.

9. P C Tulsian and Bharat Tulsian, Business Law, McGraw Hill Education

10. Sharma, J.P. and Sunaina Kanojia, Business Laws, Ane Books Pvt. Ltd., New Delhi.


Unit I

Data, Information, Intelligence, Information Technology, Information System, evolution, types

based on functions and hierarchy, System development methodologies, Functional Information

Systems, DSS, EIS, KMS, GIS, International Information System.

UNIT II SYSTEM ANALYSIS AND DESIGN

Case tools - System flow chart, Decision table, Data flow Diagram (DFD), Entity

Relationship (ER), Object Oriented Analysis and Design(OOAD), UML diagram.

UNIT III DATABASE MANAGEMENT SYSTEMS

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DBMS – HDBMS, NDBMS, RDBMS, OODBMS, Query Processing, SQL, Concurrency Management,

Data warehousing and Data Mart

TEXTBOOKS

1. Robert Schultheis and Mary Summer, Management Information Systems – The Managers View, Tata McGraw Hill, 2008.

2. Kenneth C. Laudon and Jane Price Laudon, Management Information Systems – Managing the digital firm, PHI Learning / Pearson Education, PHI, Asia, 2012.

REFERENCES

1. Rahul de, MIS in Business, Government and Society, Wiley India Pvt Ltd, 2012 2. Gordon Davis, Management Information System : Conceptual Foundations, Structure

and Development, Tata McGraw Hill, 21st Reprint 2008.

3. Haag, Cummings and Mc Cubbrey, Management Information Systems for the Information Age, McGraw Hill, 2005. 9th edition, 2013.


( From the Concerned Department)

21


Following will be the mode in which the subject Practical English Communication will be implemented from

Aug 2015 onwards for all our semesters of all courses at IIU except M.Phil & PhD as a subject. Each class will

have 30-35 students only (sometime made by combining classes of lower strength)


Subject Code: -----

Credits: 1

22

No. of Periods: 2


correcting own mistakes and other’s mistakes, Tongue rolling, mindset change. The rationale for doing above is

based on the importance of removing the initial hesitation and this can be done by making them read aloud

through Home preparation (newspaper Reading, Magazine reading etc..). The faculty will maintain strict

discipline and marks will be awarded for the students for the same. Good use of ICT be made so that audio and

video recording can be shown for better pick-up.




(b) 50% marks on video and performance level

The class teacher is solely responsible for the improvement of the students and their evaluation. Each Dean will

monitor the same. A proper feedback of each class be made a practice so that necessary corrections or

modifications can be made as we go along. This practice session may become our USP because English is a

concern area for all students of IIU.

2. Reading: 1st & 2nd Sem

2. Pronunciation 3. Pause 4. Diction 5. Voice modulation etc….

Semester III



23







Unit –I

24

Corporate Communication: Scope and Relevance

• Introduction, Meaning, Scope, Corporate Communication in India, Need/Relevance of Corporate Communication in Contemporary Scenario

Unit-II

Corporate Identity

• Corporate Identity: Meaning and Features, Corporate Image: Meaning, Factors Influencing Corporate Image,

Corporate Reputation: Meaning, Advantages of Good Corporate Reputation

Unit-III

Ethics and Law in Corporate Communication • Importance of Ethics in Corporate Communication, Corporate Communication and Professional Code of Ethics, Mass Media Laws: Defamation, Invasion of Privacy, Copyright Act, Digital Piracy, RTI Unit IV

a) Fundamental of Public Relations:

• Introduction, Meaning, Essentials of Public Relations, Objectives of Public Relations, Scope of Public Relations, Significance of Public Relations in Business b) Emergence of Public Relations: • Tracing Growth of Public Relations, Public Relations in India, Reasons for Emerging International Public Relations Recommended Text Books

1. Richard R. Dolphin, The Fundamentals of Corporate Communication 2. Joep Cornelissen, Corporate Communications: Theory and Practice 3. James L.Horton,Integrating Corporate Communication:The Cost Effective Use of Message & Medium 4. Sandra Oliver, Handbook of Corporate Communication & Public Relations A Cross-Cultural Approach 5. Rosella Gambetti, Stephen Quigley, Managing Corporate Communication 6. Joseph Fernandez, Corporate Communications: A 21st Century Primer 7. C.B.M. van Riel, Chris Blackburn, Principles of Corporate Communication 8. Jaishri Jethwaney, Corporate Communication: Principles and Practice

25


Unit–I Introduction: Concept, Components and Significance of Business Environment. Economic Systems –

Salient Features of Capitalism, Socialism and Mixed Economy. A Brief Profile of Indian Financial

System – Financial Markets, Financial Intermediaries, Financial Assets and SEBI.

Unit–II Economic Environment: Natural Resources in India – Land, Forest, Minerals, Energy and Human

Resources. Economic Policy and Regulations – Trade Policy, Agricultural Policy, Employment Policy.

Trade Agreements – Bilateral and Multilateral agreements. Planning Machinery in India. The

Current Five Year Plans – Major Policies & Resource Allocation. Export-Import Policy.

Unit–IV Socio-Cultural Environment: Nature of Indian Society and Ethos, Social Interest, Institutions and

Values vis-à-vis Industrial Development. Social Responsibility of Business. Consumerism and

Business Ethics.

Recommended Books:

1. Rangarajan, C.A.; Perspective in Economics, S.Chand & Sons, New Delhi

2. Cherunilam, Francis; Business Environment - Text and Cases, Himalaya Publishing House.

3. Aswathappa, K.; Essentials of Business Environment, Himalaya Publishing House, New Delhi.

26


Unit I

. Meaning and Nature of a Company

Unit II

Memorandum of Association and Articles of Association ,

Unit III

27

Prospectus , Directors : Position, Appointment and Removal

Unit IV

Company Secretary

Books Recommended:

1. S.Srikanth , Shanti Rekha Rajagopal ,Revathy Blakrishnan, Corporate Laws and Secretarial Practice, Jain

Book

2. M C Kuchhal, Secretarial Practice, Vikas Publishing House, New Delhi.

3. Sangeet Kedia, Advanced Company Law And Practice, Pooja Law Publishing Company

28


UNIT I

Introduction to cost accounting-Objectives and scope of cost accounting, cost centres and cost units, cost

classification for stock valuation, profit measurement, decision making and control. Relationship of cost

accounting, financial accounting, management accounting and financial management.

UNIT II

Cost Ascertainment-(a) Material Cost-Procurement procedures - store procedures and documentation in

respect of receipts and issue of stock.

(b) Employee Cost-Attendance and payroll procedures, overview of statutory requirements.

UNIT III

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Costing Systems-Job Costing, Batch Costing, Contract Costing, Process Costing, Operating Costing

System.

UNIT IV

Various types of standards, setting of standards, basic concepts of material and labour standards and

variance analysis. Budgets and Budgetary Control-The budget manual.


1. Maheshvari S.N. (2003). Principles of management accounting, Sultan Chand.

2. Pandey I.M. (2004). Management accounting, Vikas publishing house.


UNIT I

Introduction : Nature and scope of marketing; Importance of marketing as a business function and in the economy; Marketing concepts – traditional and modern; Selling vs. marketing; Marketing mix; Marketing environment.

UNIT II

30

Consumer Behaviour and Market Segmentation: Nature, scope and significance of consumer behaviour; Market segmentation – concepts and importance; Bases for market segmentation. Product: Concept of product, consumer, and industrial goods;

UNIT III

Price: Importance of price in the marketing mix; Factors affecting price of a product/service; Discounts and rebates. Distributions Channels and Physical Distribution: Distribution channels – concept and role; Types of distribution channels; Factors affecting choice of a distribution channel; Retailer and wholesaler.

UNIT IV

Promotion : Methods of promotion; Optimum promotion mix; Advertising media – their relative merits and limitations; Characteristics of an effective advertisement’.


1. Kotler Philip and Armstrong Gary (1999). Principles of Marketing; Pearson Education

2.Arun Kumar (2005). Marketing Management, Vikas Publications

31


UNIT I

Human Resource Management – Overview : Scope & Coverage of HRM, Development of HR Functions, Structure and Function of HR Manager, Role of Line Managers in Managing Human Resources.

UNIT II

Human Resource Planning : Need for HR Planning Assessment of available HR in the Organization,Work load Analysis, Manning Norms, Demand Analysis of Future Requirement of HR, HR Policy.

UNIT III

3. Employment Administration : Recruitment & Selection of HR – Methods and Processes; Training &Development of HR – Types and Techniques; Performance Appraisal – Instruments and Administration; Discipline & Grievance Handling; Wage & Salary Administration.

UNIT IV

32

Industrial Relations in India : Concepts, Theory, Approaches, Context of IR; Growth and Structure of Trade Unionism, Trends in Industrial Disputes; Industrial Disputes Settlement Machinery under ID Act, Collective Bargaining; Worker’s Participation in Management; Labour Welfare.


1. V.S.P. Rao (2007). Human Resource Management, Excel Books.

2. C.S. Venkata Ratnam & B.K. Srivastava (2006). Personnel Management and Industrial Relations, Tata

McGraw Hill.


I/II/III/IV/V/VI/VII semester wise

33

Scheme & Syllabus

Following will be the mode in which the subject Practical English Communication will be implemented

from Aug 2015 onwards for all our semesters of all courses at IIU except M.Phil & PhD as a subject. Each

class will have 30-35 students only (sometime made by combining classes of lower strength)

Name:

Practical English Communication

1o. of Periods: 2


correcting own mistakes and other’s mistakes, Tongue rolling, mindset change. The rationale for doing

above is based on the importance of removing the initial hesitation and this can be done by making them

read aloud through Home preparation (newspaper Reading, Magazine reading etc..). The faculty will

maintain strict discipline and marks will be awarded for the students for the same. Good use of ICT be made

so that audio and video recording can be shown for better pick-up.




(c) 50% marks on video and performance level

The class teacher is solely responsible for the improvement of the students and their evaluation. Each Dean

will monitor the same. A proper feedback of each class be made a practice so that necessary corrections or

modifications can be made as we go along. This practice session may become our USP because English is

a concern area for all students of IIU.

1.Public Speaking: 3rd, 4th & 5th Sem

a) Self Introduction b) Bigger group presentation (Oral & PPT) c) Smaller Group presentation d) Situation based /Task basis presentation and discussion in the class etc..

34

Semester IV








35

36


Unit I

Introduction to Retailing: Concept of retailing, Functions of retailing, Terms & Definition, Retail formats and

types, Retailing Channels, Retail Industry in India, Importance of retailing, Changing trends in retailing.

Unit II

Unit III

Retail Market Segmentation and Strategies: Market Segmentation and its benefits, Kinds of markets,

Definition of Retail strategy, Strategy for effective market segmentation, Strategies for penetration of new

markets, Growth strategies, Retail value chain.

Unit IV

Emerging trends in retailing: Changing nature of retailing, Organized retailing, Modern retail formats, E-tailing,

Challenges faced by the retail sector

Recommended Text Books

1. Swapna Pradhan Retailing Management, Text and cases Tata Mc Grawhill, 2ndEdition 2004 REFERENCE BOOKS:

2. Barry Berman and Joel R Evans Retail Management- A strategic Approach Prentice Hall of India, Tenth Edition 2006

3. . James R Ogden,Denise Ogden Integrated,Retail Management Biztantra 2005 4. . Gibson G Vedamani Retail Management - Functional Principles and Practice Jaico Publishing House,

Second Edition 2004

37

UNIT – I

Project Identification, Formulation and Planning : Understanding environment for business opportunities Idea generation, short listing and selection of product/service stages in Venture Appraisal- Technical, Financial, Economic and Social Appraisal Location.


38

UNIT – II

Market and Financial Appraisal : Market Survey – Design, Data Sources and Methodology, Market Segmentation and product differentiation, Forecasting Future demand and Distribution Analysis, Preparation of the Sales Plan and Report Estimation of Financial Requirement.

UNIT – III

Application of Capital Budgeting Techniques, Risk and Uncertainty Analysis for the new enterprise, Planning Capital Structure and Financing Project Financial viability Study.

UNIT – IV

Project Implementation and Management : Project Organisation and Control Network Analysis – PERT & CPM Cost and Time Over-run Project Follow up and Monitoring. Reference Books:

1.Chandra, Prasanna : Project Prepartation, Appraisal and Implementation, Tata Mc Graw Hill, N. Delhi.

2.Desai, Vasant : Entrepreneurial Development, Vol.II Project Formulation Appraisal and Financing for Small Industry, Himalaya Publ. N. Delhi.

3.Nicholas : Project Management for Business and Technology: Principles and Practice (Prentice Hall of India, N. Delhi.

4.Pitala : Project Appraisal Techniques, Oxford & IBH Publication.

5.Yound, Trevour L. : Planning and Implementing Project, Sterling Publishing Ltd.

6.Krishnan and Moorthy : Text Book of Project Management, Mac Millan India Ltd.

7.Singh, Narendra : Project Management & Control

39


Unit I

Financial Markets-Financial Assets /Instruments-Investment Objectives

Unit II

Analysis of Different types of risk and return –Measures of return and risk-Determinants of required rate of return

Unit III

Organization and function of equity market and bond market

Unit IV

Mutual Funds

Suggested Readings: 1. Security Analysis and Portfolio Management by Donald E. Fischer Ronald J. Jordan, Publisher: Prentice-Hall of India 2. Security Analysis And Portfolio Management by V. Gangadhar, Publisher: Anmol Publications 3. Security Analysis And Portfolio Management 6th Edition, by Fischer Donald E and Jordan Ronald J, Publisher: Prentice hall of India 4. Security Analysis And Portfolio Management by S Kevin Publisher: Prentice hall of India

40


41

Unit I Type of Environment-internal, external, micro and macro environment. Competitive structure of industries, environmental analysis and strategic management. Managing diversity. Scope of business, characteristics of business. Objectives and the uses of study. Process and limitations of environmental analysis. Unit II Nature of Economic Environment. Economic factors-growth strategy, basic economic system, economic planning, Economic policies- new industrial policy, FEMA, Monetary and fiscal policies. Consumer Protection Act and Competition Law. Liberalization, Privatization and Globalization of Indian Economy, Trends and Issues. Unit III Nature and impact of culture on business, culture and globalization, social responsibilities of business, social audit, business ethics and corporate governance, Demographic environment population size, migration and ethnic aspects, birth rate, death rate and age structure Unit IV Functions of state, economic roles of government, government and legal environment. The constitutional environment, rationale and extent of state intervention Recommended Books: 1. Rangarajan, C.A.; Perspective in Economics, S.Chand & Sons, New Delhi 2. Cherunilam, Francis; Business Environment - Text and Cases, Himalaya Publishing House. 3. Aswathappa, K.; Essentials of Business Environment, Himalaya Publishing House, New Delhi.

42


Unit-I

Introduction to Financial Systems. Types of financial markets: Money market operationsFeatures, importance

and composition of the developed money market in India. Capital markets in India.

Unit-II

Concept and functioning of depository and depository participants in India. Merchant Banking in India- its origin

and development. Organizational aspects and importance of merchant bankers. Financial Regulatory bodies-

RBI, SEBI.

Unit-III

Mutual Funds and AMC’s – Concept, origin and growth of mutual funds Venture Capital:- Concept,

Characteristics and guidelines for venture capital. Plastic Money - Concept and different forms of plastic money -

credit and debit cards, pros and cons.

Unit-IV

Credit rating - the concept and objective of credit rating, various credit rating agencies in India and Brief

introduction to International credit rating agencies, Financial development institutions: NABARD, IFCI, ICICI,

IDBI etc.

Suggested Readings:

1. Jeff Madura, Financial Markets and Institutions. South-Western College Publishing, Cincinnati

2. Gordon Natarajan, Financial Markets and Services. Himalaya Publishing House.

3. Sandeep Goel, Financial Services,PHI Learning

43


44

Unit I

Ancillary Services of Banks Safe custody of valuables. Lockers. Remittances – RTGS/NEFT/Drafts. Fee based services- Issuing Guarantees and letters of credit. Selling Third Party Products- Insurance and Mutual fund units. Credit Cards, Debit Cards. Brokerage and Demit Services.

Unit II

Innovations in Banking Technology Bank Computerization. Core Banking. Online Banking. Mobile Banking. Internet Banking. ATMs.

Unit III

Organization of a Bank Branch Bank Branch Set up, Strong Room. Front Office, Back Office. Security Arrangements in Bank. Clearing Houses.

4. Basics of Business Mathematics Calculation of simple interest and Compound Interest. Calculations of interest on fixed rate and Floating rate. Calculation of EMIs. Calculations of interest on Savings Accounts. Calculations of date of maturity of bills of exchange

Unit IV

Reserve Bank of India Regulations on Banks Cash Reserve Ratio. Statutory Liquidity Ratio. Bank Rate. Repo Rate. Reverse Repo Rate. Base Rate.

45


1. Benton E. Gup& James W. Kolari Commercial Banking, The management of risk Wiley India Pvt Ltd 2008

2. Padmalatha Suresh & Justin Paul Management of Banking and Financial Services, 2nd Ed Pearson India 2010

3. Srivastava, R. M. and Divya Nigam. Management of Indian Financial Institutions, 8th edition Himalaya Publishing House, New Delhi 2008

4. Peter S. Rose & Milton H Marquis Money & Capital Markets McGraw-Hill International 2006 5. Shelagh Heffernan Modern Banking in Theory and Practice John Wiley & Sons 1996 6. Fabozzi. Frank. J & Modigliani. Franco Capital Markets, Institutions and Instruments, 4th Edition

PHI Learning Private Limited, New Delhi 2013 7. Saunders, Anthony & Cornett, Marcia Millon Financial Institutions Management: A Risk

Management Approach (Indian Edition) McGraw Hill Education (India) Private Limited 2013

46


Scheme & Syllabus

Following will be the mode in which the subject Practical English Communication will be implemented from Aug 2015 onwards for all our semesters of all courses at IIU except M.Phil & PhD as a subject. Each class will have 30-35 students only (sometime made by combining classes of lower strength)


Subject Code: -----

Credits: 1

No. of Periods: 2

Rationale: The full two semesters will be spent on the following practice: loud Reading, Paying attention, correcting own mistakes and other’s mistakes, Tongue rolling, mindset change. The rationale for doing above is based on the importance of removing the initial hesitation and this can be done by making them read aloud through Home preparation (newspaper Reading, Magazine reading etc..). The faculty will maintain strict discipline and marks will be awarded for the students for the same. Good use of ICT be made so that audio and video recording can be shown for better pick-up.



47



(d) 50% marks on video and performance level

The class teacher is solely responsible for the improvement of the students and their evaluation. Each Dean will monitor the same. A proper feedback of each class be made a practice so that necessary corrections or modifications can be made as we go along. This practice session may become our USP because English is a concern area for all students of IIU.


e) Self Introduction f) Bigger group presentation (Oral & PPT) g) Smaller Group presentation h) Situation based /Task basis presentation and discussion in the class etc..

Semester V

48








23 2 24

49


Unit I Consumer behaviour: nature, scope & application Consumer buying behaviour: consumer decision making process (five step model), factors affecting buying behaviour, purchase behaviour, buyer’s role. Unit II Consumer motivation: needs & goals, positive & negative motivation, types & systems of needs hierarchy & trio of needs Introduction to Personality: Theories, Product Personality, Perception:Concept and Elements of Perception and Attitude with reference to consumer behavior. Unit III Consumer in social & cultural setting: Reference groups: concepts, factors affecting reference groups, Family: Functions of family, Family decision making, Family Life Cycle social class & its measurement Culture & sub culture: definition & influence U Unit IV Consumer Decision Making: Introduction to opinion leadership Process Diffusion of innovations: Diffusion Process, Adoption Process, Introduction to Consumer Decision Making: levels, decision making process, Various views of consumer decision making, Models of consumer decisionmaking, Recommended Text Books 1. Schiffman & Kanuk: Consumer Behaviour, Pearson Education 2. Engel, Blackwell, & Miriard: Consumer Behaviour, Dryden Press 3. Majumdar,R, Consumer Behaviour: Insights from the Indian Market, PHI Learning Pvt. Ltd., New Delhi 4. Loudon, Bitta, Consumer Behaviour, Tata McGraw Hill, New Delhi.

50


Unit I

Introduction: Meaning, Nature and Scope of Production and Operation Management. Objectives of Operations

Management. Duties and Responsibilities of Operations Management. Production Function. Systems approach

to Operations Management. Manufacturing system: Mass, Batch, Job‐Shop and Project.

Unit II

51

Plant Location: Nature, Factors considered in location, Methods and Type of areas. Plant Layout: Objective of

good layout, Factors influencing layout and Types of layout. Material Handling Equipment: Importance,

Objective, Principles, Factors affecting selection equipment and types of handling equipment.

Unit III

Plant Location: Nature, Factors considered in location, Methods and Type of areas. Plant Layout: Objective of

good layout, Factors influencing layout and Types of layout. Material Handling Equipment: Importance,

Objective, Principles, Factors affecting selection equipment and types of handling equipment.

Unit IV

Inventory Management: Factors influencing and Objectives of inventory management. Techniques of inventory

management. Quality Control and Materials Management.


1. S.N Chary,Theory & Problems in Production and Operations Management, TMH 2. R.V.Badi N.V.Badi

Production & Operations Management,Vrinda Publication 3. B. Mahadevan; Operation Management; Theory

and Practice’ Pearson Education, 4. Ashwathappa, Production and Operation Management, Himalaya

Publishing .

52


Unit I

Definition of Rural Marketing , Indian Rural Market, Environment : Population and its locations, occupation

pattern, expenditure pattern, infrastructure facilities.

Unit II

The Rural Consumer: Characteristics, factors influencing his purchase decision, Rural demand: Nature , types of

requirements , hierarchy of markets and rural market index, Problems in rural marketing.

Unit III

Marketing of Agriculture Inputs: Consumable inputs and durable inputs: Marketing of Consumables and

Durables: Composition of Products, Price, distribution, promotion, product redesign or modification needs.

Unit IV

Marketing of Agricultural Produce, Formation of Cooperative marketing and processing societies, marketing of

rural / cottage industry / artisan products; Rural Marketing Strategies: Rural Market Segmentation, Strategies

on product , price, promotion and distribution.


1. Dogra and Ghuman, “Rural marketing’ Tata McGarw Hill

2. Kashyap P and Raut S, “The Rural marketing”, Biztantra

53

3. Krishnamacharyulu & Ramakrishnan, “Rural Marketing-Text Cases’ Pearson Education’

4. Rural Marketing: Sonal Kumar Velay udhan

5. Handbook of Relationship Marketing:- El. Jagdish Sheth L Atul Parvatiyar

6. The Growing Rural Market in India : Ganguly A.S.

7. Strategic Market Management – Aakar, David A.

8. Emerging Trends in Indian Marketing : Ed. Sahoo S.C., P.K. Sinha

9. Marketing in India: C.B. Manoria

10. Marketing Techniques for Analysis and Control : Allen, Peter

11. Marketing : David L. Kurtz

12. Marketing Management : P. Kotler

13. Fundamentals of Marketing - Stanton, W.J.


54

Unit I

Definition and Model-Optimal Level Of Stress -Signs or symptoms of stress physical and Behavioural

Unit II

Cognitive –Emotional-Demands and Resources-Sources of Stress-Resources

Unit III

Coping With Stress-Types of Coping-Coping Resources -Cognitive Coping Strategies-

Unit IV

Behavioural Coping Strategies -Performance Under Stress


1.Aherne, D. (2001). Understanding student stress: A qualitative approach. Irish Journal of Psychology, 22, 176 – 187.

Baird, K. (2001). Attachment, coping, and satisfaction with life in an Irish

university sample: An exploratory study. Unpublished doctoral dissertation, Georgia State University, U.S.A.

2.Brotheridge, C. (2001). A comparison of alternative models of coping:

Identifying relationships among co-worker support, workload, and emotional exhaustion in the workplace. International Journal of Stress Management, 8 (1), 1-14.

3.Butler, G. & Hope, R.A. (1995). Manage your mind: The mental fitness guide. Oxford: Oxford University Press.

4.Cohen, S. & Wills, T.A. (1985). Stress, social support, and the buffering

hypothesis. Psychological Bulletin, 98, 310-357. 5.Davis, M., Eshelman, E.R. & McKay, M. (1995). The relaxation and

stress reduction workbook, 4th edition. Oakland: New Harbinger Publications, Inc.

55


UNIT I Strategic Management - An Introduction - Evolution of business policy as a discipline - Concept of strategic management - Characteristics of strategic management - Defining strategy. UNIT II Strategy formulation - Stakeholders in business - Vision, mission and purpose - Business definition, objectives and goals - Environmental appraisal - Types of strategies - Guidelines for crafting successful business strategies. Strategic analysis and choice - Environmental Threat and Opportunity Profile (ETOP) - Organizational Capability Profile - Strategic Advantage Profile - Corporate Portfolio Analysis - SWOT Analysis - Synergy - GAP Analysis - Porter's Five Forces Model of competition . UNIT III Strategy implementation - Issues in implementation - Project implementation - Procedural implementation - Resource Allocation - Budgets - Organization Structure - Matching structure and strategy - Behavioural issues - Leadership style - Corporate culture - Values - Power - Social responsibilities - Ethics - Building a capable organization - Functional issues - Functional plans and policies - Financial, Marketing, Operations and Personnel plans and policies UNIT IV Strategy Evaluation - Importance - Symptoms of malfunctioning of strategy - Organization anarchies Suggested Readings/ Books:

1. Azhar Kazmi (2002).Business Policy, PHI.

2. Arthur A. Thompson Jr. and A.J.Strickland (2004). Strategic Management, -

Concepts and Cases,TMH.

56


Unit I Creativity, Innovations, Methods to Initiate Ventures, Legal Challenges, Search for Entrepreneurial Capital

Unit II Meaning and Objectives of a Business Plan, Advantages and cost of preparing a Business Plan, Elements, Critical Assessment Unit III Strategic Growth, Need for Strategic Planning, Understanding the growth stage, Unique managerial Concerns of growing enterprise, Valuation Concerns Unit IV Historical Perspective, Global Indian Entrepreneurs, Institutions, Modern Entrepreneurs Books Recommended: 1. Tendon ,C: Environment and Entrepreneur; Cliugh Publications, Allahabad. 2. Siner A David: Entrepreneural Megabuks; John Wiley and Sons, New York. 3. Srivastava S. B: A Practical Guide to Industrial Entrepreneurs; Sultan Chand and Sons, New Delhi. 4. Prasanna Chandra: Protect Preparation, Appraisal, Implementation; Tata McGraw Hill. New Delhi. 5. Paudey I.M: Venture Capital - The Indian Experience; Prentice Hall of India. New Delhi 6. Holt: Entrepreneurship-New Venture Creation; Prentice Hall of India. New Delhi

57



Scheme & Syllabus

Following will be the mode in which the subject Practical English Communication will be implemented

from Aug 2015 onwards for all our semesters of all courses at IIU except M.Phil & PhD as a subject. Each

class will have 30-35 students only (sometime made by combining classes of lower strength)

Name:Practical English Communication

Subject Code:-----

Credits1

No. of Periods: 2


correcting own mistakes and other’s mistakes, Tongue rolling, mindset change. The rationale for doing

above is based on the importance of removing the initial hesitation and this can be done by making them

read aloud through Home preparation (newspaper Reading, Magazine reading etc..). The faculty will

maintain strict discipline and marks will be awarded for the students for the same. Good use of ICT be made

so that audio and video recording can be shown for better pick-up.




(e) 50% marks on video and performance level

The class teacher is solely responsible for the improvement of the students and their evaluation. Each Dean

will monitor the same. A proper feedback of each class be made a practice so that necessary corrections or

modifications can be made as we go along. This practice session may become our USP because English is

a concern area for all students of IIU.


i) Self Introduction j) Bigger group presentation (Oral & PPT) k) Smaller Group presentation

58

l) Situation based /Task basis presentation and discussion in the class etc..

Semester VI

UBA601 Project Report & Viva Voce 24

-- -- 24

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