Syllabus 2013-15 Batch

8/14/2019 Syllabus 2013-15 Batch

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Course Curriculum for MBA(2 Years Full Time Program)

DELHI SCHOOL OF MAA!EMET"

DELHI TECHOLO!ICAL #I$E%SITY

(Formerl& Del'i College of Egieerig)

Semester Subjects Comprehensive Viva* Total Hours/ week

I 28 credits credits !2 28

II 28 credits credits !2 28

Summer Trainin"

III 28 credits credits !2 28

#roject

IV 2 credits 8 credits !2 2

Total $28

* %ased on the sel& stud'/ activities( participation in events/ attendin" the invited lectures and overall

learnin" o& the subjects and concepts)

Semeser I

S+$,$ ana"ement #rocess and -r"ani.ational %ehaviour Credits +,+,

S+$,2 inancial 0ccountin" Credits +,+,

S+$,! arketin" ana"ement Credits +,+,

S+$, ana"erial 1conomics Credits +,+,

S+$, 3uantitative ethods Credits +,+,

S+$,4 #roduction and -perations ana"ement Credits +,+,

S+$,5 %usiness Communication 2 Credits 2+,+,

S+$,8 Computer 0pplications in ana"ement 2 Credits ,+,+2

S+$,6 Comprehensive Viva Voce Credits

Toal *2 Cre+is 2, Hrs- .ee/

Semeser II

1



S+2,$ Human 7esource ana"ement Credits +,+,

S+2,2 inancial ana"ement Credits +,+,

S+2,! arketin" 7esearch Credits +,+,

S+2, 1conomic 1nvironment o& %usiness Credits +,+,

S+2, nowled"e and Technolo"' ana"ement ! Credits !+,+,

S+2,4 Suppl' Chain ana"ement ! Credits !+,+,

S+2,5 In&ormation Technolo"' ana"ement ! Credits !+,+,

S+2,8 %usiness and Corporate 9aw ! Credits !+,+,

S+2,6 Comprehensive Viva Voce Credits


Semeser III

S+!,$ Corporate 1volution and Strate"ic ana"ement Credits +,+,

S+!,2 International %usiness 1nvironment Credits +,+,

S+!,! orei"n 9an"ua"e Credits +,+,

1lectives &rom an' one :roup ;0 or % or C< ;= < $4 Credits $4+,+,

S+!,8 Summer Internship Credits


Semeser I$

S+,$ #roject ana"ement Credits +,+,

S+,2 Corporate :overnance Credits +,+,

1lectives &rom an' one :roup ;> or 1 or < ;=< $4 Credits $4+,+,

S+,5 #roject 8 Credits

Toal *2 Cre+is 20 Hrs- .ee/

Eleci1e Lis I

2



:roup 0 nowled"e and Technolo"' ana"ement

:roup % Suppl' Chain ana"ement

:roup C In&ormation Technolo"' ana"ement

Eleci1e Lis II

:roup > arketin" ana"ement

:roup 1 inancial ana"ement

:roup -r"ani.ational %ehavior and Human 7esource ana"ement

3



LIST OF ELECTI$ES

A3O4LED!E AD TECHOLO!Y MAA!EMET

S0+,$ ana"ement In&ormation S'stem

S0+,2 Internet %usiness odels and %usiness Strate"ies

S0+,!? IT 1nabled Services ana"ement

S0+, 17# Implementation

S0+, >ata %ase ana"ement

S0+,4 Telecommunication &or %usiness

S0+,5 obile commerce and Securit'

S0+,8 nowled"e mana"ement and Innovation

S0+,6 So&tware #roject and 3ualit' mana"ement

S0+$, %usiness #rocess 7een"ineerin"

S0+$$ 1+%usiness and 1+ Commerce

S0+$2 Sectorial 0pplication and 1mer"in" Issues in T

BS#PPLY CHAI MAA!EMET

S%+,$Total 3ualit' ana"ement

S%+,2 International 9o"istics ana"ement

S%+,! 7etail ana"ement

S%+, Transportation ana"ement

S%+, Service -perations ana"ement

S%+,4 SC and Customers 7elationship ana"ement

S%+,5 %usiness #rocess 7e+en"ineerin"

S%+,8 IT in Suppl' Chain ana"ement

S%+,6 Sectorial 0pplication o& SC

S%+$, 1mer"in" Issues in SC

CIFO%MATIO TECHOLO!Y MAA!EMET

SC+,$ Strate"ic telecommunication ana"ement

4



SC+,2 >ata warehousin" and >atabase ana"ement

SC+,! %usiness S'stem 0nal'sis and >esi"n

SC+, nowled"e ana"ement @ Innovation

SC+, ana"in" So&tware 1Aports

SC+,4 obile Commerce @ Securit'SC+,5 %#7 and 17# Implementation

SC+,8 1+:overnance

SC+,6 Telecommunications &or %usiness

SC+$, %usiness #rocess 7e+en"ineerin"

SC+$$ Sectorial 0pplication o& IT

SC+$2 1mer"in" Issues in IT

D MA%3ETI! MAA!EMET

S>+,$ International marketin" mana"ement

S>+,2 7etail and distribution and ana"ement

S>+,! arketin" o& Services

S>+, 0dvertisin" and %rand ana"ement

S>+, 7ural and Social arketin"

S>+,4 #romotion ana"ement and %usiness to %usiness arketin"

S>+,5 Consumer %ehavior

S>+,8 Customer 7elationship ana"ement

E FIACIAL MAA!EMET

S1+,$Securit' anal'sis and port&olio ana"ement

S1+,2 er"ers( 0cBuisition and Corporate restructurin"S1+,! Corporate %usiness taAation and #lannin"

S1+, International inancial ana"ement

S1+, Investment %ankin"

S1+,4 utures( -ptions and 7isk ana"ement

S1+,5 International 0ccountin" #ractices

5



S1+,8 #roject 0ppraisal and inance

S1+,6 Commodit' and #rice 7isk mana"ement

S1+$, ana"in" inancial institutions and arkets

S1 $$ 1conometric and inancial odelin"

S1+$2 Sectorial 0pplication and 1mer"in" Issues in

FO%!AI5ATIO BEHA$IO#% AD H#MA %ESO#%CE MAA!EMET

S ,$ ana"ement o& Industrial relations @ 9abour 9e"islation

S+,2 Compensation ana"ement

S+,! -r"ani.ational Chan"e and Intervention Strate"ies

S+, Human 7esource >evelopment? Strate"ies and S'stems

S+, Cross Cultural and :lobal Human 7esource ana"ement

S+,4 anpower >evelopment &or Technolo"ical chan"e @ #er&ormance ana"ement

S+,5 ana"ement o& Trainin" and development

S+,8 Interpersonal processes and Counselin" skills &or ana"ers

6



Semeser I

SM676 Maageme Process a+ Orgai8aioal Be'a1iour 077

#i 6 Iro+ucio

eanin" and ature o& ana"ement( The evolution o& mana"ement thou"ht( unctions and skills o& a

mana"er) ana"ement 0pproaches( #rocesses( ana"erial Skills( Tasks and 7esponsibilities o& a#ro&essional ana"er)

#i 2 Orgai8aioal Srucure a+ Process

-r"ani.ational desi"n( siA ke' elements o& or"ani.ational desi"n( t'pes o& or"ani.ational desi"n(or"ani.ational structure ana"erial 1thos( ana"erial Communication)

#i * Maagig aci1iies

#lannin"? need &or plannin"( t'pes o& plannin"( and the elements o& plannin"D ana"erial decision

makin"+ t'pes o& mana"erial decisions( steps in decision+makin" process)

#i 0 Corollig

#roblem Solvin" TechniBues( Controllin"? #rocess and TechniBues( %ud"etar' and on %ud"etar'

control techniBues( #17T( C#)

#i 9 Orgai8aio Be'a1iour: A Iro+ucio" Be'a1ioural D&amics

oundations o& individual behavior( #ersonalit'( #erception( 9earnin"( Values( 0ttitudes( otivation(

Interpersonal >'namics( :roup >'namicsD 9eadership theories and st'les) ana"ement o& con&lict andne"otiation)

#i ; Orgaisaioal Culure a+ C'age

-r"anisational culture) -r"anisational chan"e? nature and &orces o& chan"e( resistance to chan"e? andmana"ement o& resistance to chan"eD Eork stress? sources and conseBuences o& stress and its

mana"ement)

%eferece Boo/s:

$) 7obbins( S)#) @ >ecen.o( > ;2,,2<) undamental o& ana"ement) #earson 1ducation)

2) Stoner( et)al) ;2,,2<) ana"ement) #rentice Hall o& India)

!) 9uthans( ;2,,<) -r"anisational %ehaviour) c:raw Hill( International 1dition)

SM 672 Fiacial Accouig 077

#i 6 Iro+ucio

Introduction to 0ccountin"? Importance( -bjectives and #rinciples( 0ccountin" Concepts and

conventions( and The :enerall' 0ccepted 0ccountin" #rinciples ;:00#<) 0ccountin" Standards

7



Issued b' IC0I ;ocus on importance o& Standards to "ive a "eneral view on inancial 0ccountin"

practices<( Creative inancial #ractices and Issues related to Bualit' o& disclosures in reported earnin"s(window dressin" and limitations o& &inancial statements)

#i 2 T'e Accouig Process: O1er1ie.

%ooks o& -ri"inal 7ecordD Fournal and Subsidiar' books( led"er( Trial %alance( Classi&ication o& capital

and revenue eApenses( inal 0ccounts with adjustments)

#i *< $aluaio of fi=e+ asses

Tan"ible vs Intan"ible assets( depreciation o& &iAed assets and methods o& depreciation)

#i 0 < I1eor& $aluaio ethods o& inventor' valuation and valuation o& "oodwill( methods o& valuation o& "oodwill)

#i 9< Fiacial Aal&sis

Statement o& Chan"es in Eorkin" Capital( unds &rom -perations( paid cost and unpaid costs)>istinction between cash pro&its and book pro&its) #reparation and anal'sis o& cash &low statement and

&unds &low statement) 0nal'sis and interpretation o& &inancial statements &rom investor and compan' point o& view( Hori.ontal 0nal'sis and Vertical 0nal'sis o& Compan' inancial Statements) 9iBuidit'(levera"e( solvenc' and pro&itabilit' ratios G >u #ont Chart +0 Case stud' on 7atio 0nal'sis)

#i ; Cos coce>s

Cost+Volume+#ro&it ;CV#< relationship and pro&it plannin"D %ud"etin"D ull costin" and variablecostin" methodsD Cost anal'sis &or >ecision+ akin"D Standard costin" and variance anal'sisD

%eferece Boo/s:

1. 0shok %anerjee( inancial 0ccountin"( Second 1dition( 1Acel %ooks( ew >elhi( 2,,4)2. >r)S)) aheshwari and >r)S)) aheshwari( inancial 0ccountin"( Vikas #ublishin" House

#vt) 9td)( 2,,5)

3. 0sish ) %hattachar''a( inancial 0ccountin" &or %usiness ana"ers+#HI(2,,4

SM67* Mar/eig Maageme 077

#i 6 Iro+ucio

Introduction to marketin" &unctionD "enesis( the marketin" concepts( arketin" ana"ement s'stems+objectives( its inter&aces with other &unctions in the or"ani.ation( The concept o& marketin" miA( T'peso& :oods

#i 2 Mar/eig E1irome

1nvironment o& marketin"+ political environment( economic environment( 9e"al( social and cultural

environment)

#i * Mar/e segmeaio

8



arket se"mentation( Industrial arketin"( Service arketin" and International arketin"( Consumer

bu'in" behavior( 1thical issues in marketin"

#i 0 Mar/eig sraeg&

arketin" strate"'+ arketin" plannin" and arketin" pro"rammin"( #roduct polic'D the concept o& product li&e c'cle( ew product decisions( Test marketin"( #ricin" #olic' @ Strate"ies

#i 9 Maageme of +isri?uio

ana"ement o& distribution+ channels o& distribution( 0dvertisin" and promotions( the concept o&

uniBue sellin" proposition( Implementation and control( the marketin" or"ani.ation

#i ; Dema+ forecasig

>emand &orecastin"( %ud"etin"( ana"ement o& Sales orce and 1valuation o& #er&ormance(arketin" audit)

%eferece Boo/s:

$) #hilip otler) ;2,,!<) arketin" ana"ement? 0nal'sis( #lannin"( Implementation @ Control)

#rentice Hall o& India)2) ichael( F) 1)( %ruce( F) E) and Eilliom( F) S) ;$!th 1dition( 2,,<) arketin" ana"ement) Tata

c:rawHill( ew >elhi)!) 9ouis 1) %oone and >avid 9) urt. ;2,,$<) Contemporar' arketin") Harcourt Coll'e #ublishers)

SM670 Maagerial Ecoomics 077

#i 6 Iro+ucio

icro versus acroeconomicsD Theor' o& consumer behavior and demandD Consumer pre&erencesD

Indi&&erence curveD Consumer eBuilibriumD >emand &unctionD Income and substitution e&&ectsD

#i 2 Pro+ucio Fucio

The Slutsk' eBuationD arket demandD 1lasticitiesD 0vera"e and mar"inal revenueD 7evealed

pre&erence theor' o& &irmD #roduction &unctionsD 9aw o& variable proportionsD 9aws o& return to scaleD

#i * Cos Fucio

IsoBuantsD Input substitutionD 1Builibrium o& the &irmD 1Apansion pathD Cost &unctionD Theor' o& costsD

Short 7un and lon" run costsD Shape o& 90CD 1conomies and diseconomies o& scaleD

#i 0 T'eor& of Pricig

arket eBuilibrium under per&ect competitionD 1Builibrium under alternative &orms o& marketD

onopol'+ pure and discriminatin"D onopolistic competitionD -li"opol') #ricin" practices and

strate"ies

#i 9 aioal I+icaors ( !DP" !P" 4PI" CPI )

ational Income 0ccountin" and 1conomic Indicators( %usiness C'cle+In&lation(+iscal and onetar'

#olicies)

%eferece Boo/s:

9



1. >oane #)>avid Seward 1)9ori 0pplied Statistics in %usiness and 1conomics( Tata c:raw Hill

2,,5

2. ordhaus @ Samuelson ( 1conomics( $8th 1dition Tata c:raw Hill 2,,5

3. Suma >amodaran ( ana"erial 1conomics -A&ord niversit' #ress 2,,4

SM679 @uaiai1e Me'o+s 077

#i 6 Iro+ucio

ature and role o& statistics in mana"ement( easures o& central tendenc' and dispersion( Introduction

to probabilit' theor'( #robabilit' distributions + continuous and discreteD Samplin" distributions(

1stimation and h'pothesis testin"D t+testD 0-V0D Chi+sBuare testD on+parametric testsD Correlationand re"ression anal'sis( 0pplications o& statistical packa"es)

#i 2 Decisio T'eor&"

:ame Theor'( arkov Chains)

#i * Liear Programmig

ormulation and applications( solution throu"h "raphical method and SimpleA methods

#i 0 Tras>oraio( assi"nment and transshipment problems

#i 9 Ieger Programmig

ormulation and solution( on+9inear #ro"rammin"( >'namic #ro"rammin" ( ultiple Criteria

>ecision makin"D :oal pro"rammin")

#i ; Proec sc'e+ulig

#17T and C#) 3ueuin" theor') onte Carlo Simulation+ concepts and applications) Case Studiesand use o& -7 so&tware packa"es)

%eferece Boo/s:

$) -perations 7esearchJ( F) ) Sharma( cillan India

2) 3uantitative TechniBues in ana"ementJ( ) >) Vohra( Tata c:raw Hill #ublications( !/e( th

reprint 2,,5!) 3uantitative ethods &or %usiness( 0nderson Eilliams et+al) b$,th edition Thompson

SM 67; Pro+ucios a+ O>eraios Maageme 077

#i 6

Introduction to operations mana"ement+ role( scope and inter&ace with marketin"( &inance( strate"'D

T'pes o& production s'stems( Concepts o& productivit'( competitiveness( >ecisions in #-( Case

Stud'

#i 2

10



>emand &orecastin"( Time Series( 7e"ression 0nal'sis and 3ualitative techniBues( orecast 1rror Case

stud')

#i *

Eork Stud'( Eork easurement( 0ctivit' Samplin"( -ST( 1r"onomics( 9earnin" Curve)

#i 0

#roduct >esi"n and #rocess Selection( Service >esi"n( -utsourcin"( ake bu' decision( Value

1n"ineerin"( 3>( Concurrent 1n"ineerin"

#i 9

acilit' #lannin"+ location( la'outD 9ine balancin"D 0nal'tical tools and techniBues &or &acilit' plannin"

and desi"n) 0""re"ate plannin"D -perations schedulin"( #roject ana"ement( C#( #17T( Slacks(#roject crashin"( 7esource 9evelin"

#i ;

Total 3ualit' ana"ement ;T3<( Statistical #rocess Control ;S#C<D 0cceptance Samplin"( SiA+

si"ma( IS- 6,,,( aintenance mana"ement( FIT( S( IS( Simulation( 7ole o& IT in manu&acturin"(

Case studies)

%eferece Boo/s:

$) Charr'( S) ;2,,<) #roduction and -peration ana"ement+ Concepts ( ethods @ Strate"') FohnEill' @ Sons 0sia #vt ) 9imited)

2) 0dam Fr)( 1 and 1bert( 7) ;$668<) #roduction and -peration ana"ement)

SM67 Busiess Commuicaio 277

#i 6:

Commuicaio Process: odel o& the communication process( T'pes o& -r"ani.ationalCommunication( Channels o& Communication( -bjectives o& %usiness Communication

#i 2:

Prici>les of Effeci1e Commuicaios ;5 CKs o& Communication<( %arriers in communication

#i *:

Oral Commuicaio

akin" e&&ective presentations( eetin"( Interview( 9istenin"

#i 0:

4rie Commuicaio

1+mails( emorandums( %usiness 9etters( Eritin" di&&erent t'pes o& business messa"es( >irectreBuest( :ood+news and neutral messa"es( %ad+news messa"es( persuasive reBuests

#i 9:

11



%e>ors: >e&inition( essentials o& "ood reports( classi&ication o& reports( di&&erent sections o& short and

lon" reports)

#i ;:

o$er?al Commuicaio: importance o& non+verbal communication? inesics( #roAemics(Hepatics( Chronemics( #aralan"ua"e( 0rti&acts

%eferece Boo/s:

$) 9esikar( 7)V) @ latle'( )1)%asic %usiness Communication Skills &or 1mpowerin" the Internet

:eneration) Tata c:raw Hill #ublishin" Compan' 9td) ew >elhi)2) 9udlow( 7) @ #anton( D The 1ssence o& 1&&ective Communications) #rentice Hall o& India #vt) 9td)

!) %owman( F)#) @ %ranchaw( #)#) ;$685<) %usiness Communications? rom #rocess to #roductD >r'den#ress( Chica"o)

SM67, Com>uer A>>licaio i Maageme 772

Introduction to -S+ >-S( EI>-ES( Computer 0pplications in >ecision akin"( Scienti&ic

7esearch and %usiness -r"ani.ation( Eorkin" with Eord #rocessin" and :raphics #acka"esDamiliarit' with Spread Sheet and >ata base #acka"esD Introduction to special packa"es &or %usiness

0dministration( Case studies

SM67 Com>re'esi1e $i1a $oce 770

%ased on the sel& stud'/ activities( participation in events/ attendin" the invited lectures and overall


S emeser II

SM276 Huma %esource Maageme 077

#i 6 Iro+ucio

Human 7esources S'stems+ Historical 1volution o& the &ieldD 7ole o& Human 7esource mana"ement in

a competitive business environmentD actors in&luencin" Human 7esource ana"ementD Strate"ic

Human 7esource ana"ement)

#i 2 Ma>o.er >laig

12



-bjectives( Importance @ #roblems o& H7 #lannin" Fob anal'sis( >eterminin" Human 7esource

7eBuirementsD Hirin" and >evelopin" Human 7esources( The process o& &orecastin"( >e&inition( uses(TechniBues o& Fob 0nal'sis( Fob >escription @ Fob evaluation Competenc' mappin"D Talent

ana"ement)

#i * %ecruime a+ Selecio

Concept( identi&'in" job recruitments( 7ecruitment resources and e&&icac' Selection( process and

methods( #s'chometric tests @ its relevance( interview TechniBue( induction @ placement

#i 0 Traiig a+ De1elo>me

T@> concept( need( strate"'( Identi&ication o& needs( desi"nin" @ implementin" trainin" pro"rammes

ana"ement >evelopment( 1valuation o& Trainin" @ development

#i 9 Com>esaio a+ Performace Maageme

#er&ormance ana"ement G Concept and #ractices #rinciple and objectives o& #er&ormance 0ppraisal

and potential 1valuation( eedback) Career plannin"( Succession #lannin" @ 7etention G Scope(

concept #rinciples @ #ractices The problems in mana"in" @ advanta"es) Compensation ana"ement(Trans&er( #romotion and 7eward #oliciesD

#i ; I+usrial %elaios

>e&inition( concept( conteAt o& Industrial 7elation( >iscipline ; 7ed hot stove principle o& discipline(

counsellin"( collective bar"ainin"( 3ualit' o& work li&eD Sa&et' and Health( 1mplo'ee Eel&are(

1mplo'ee 0ssistance #ro"rammes( Separation( 0ttrition( Human 7esource 0uditin"( Human 7esource0ccountin"( International Human 7esources ana"ement)

%eferece Boo/s:

$) >eCen.o( >) 0) and 7obbins( S) #) ;8th ed)( 2,,<) undamentals o& Human 7esource

ana"ement) Fohn Eile'(

2) >essler :ar' and Varkke'(%iju;2,$,<) Human 7esource ana"ement) #earson 1ducation)

!) Ivancevich( Fohn ) ;2,,!<) Human 7esource ana"ement) Tata c:raw Hill) 26

SM272 Fiacial Maageme 077

13



#i 6 Aims a+ o?eci1es of Fiacial Decisios

ature and Scope o& inancial ana"ementD inancial -bjectivesD Impact o& inancial and

1conomical 1nvironment on inancial ana"ementD Time Value o& one' includin" #ension unds)unds low 0nal'sisD Cash low Statement and its Interpretation ;0S+!<( 7atio

0nal'sis

#i 2 Plaig for Sources of Fiace (Domesic a+ Ieraioal)

Capital StructureD 9evera"esD Cost o& CapitalD et Income 0pproachD et -peratin" Income 0pproachDTraditional 0pproach and 0pproachD Capital :earin"/>ebt+1Buit' 7atio( :eneration o& Internal

unds)

#i * Ca>ial Bu+geig

Conventional and >C ethodsD In&lation and Capital %ud"etin"D 7isk 0nal'sis and Capital

%ud"etin"+Certaint' 1Buivalent actorD 7isk 0djusted >iscountin" 7ateD >ecision TreeD Independent

and >ependent 7isk 0nal'sis

#i 0 4or/ig ca>ial Decisio

#lannin" o& >evelopment o& unds Throu"h ana"ement o& 0ssets + iAed and Current? Eorkin"

Capital ana"ementD ana"ement o& Cash ;Various Theoretical odels<( Inventories ;Includin" 7isk0nal'sis< and 7eceivablesD -peratin" C'cle)

#i 9 Di1i+e+ Decisio

7etained 1arnin" Vs) >ividend >ecisionD :ordon odelD Ealter odelD 0pproachD 9intner

odelD

#i ; Coem>orar& Fiacial Issues

9easin"( Corporate 7estructurin"( 9%-( er"ers and 0cBuisition

%eferece Boo/s:

1. #rasanna Chandra + undamentals o& inancial ana"ement ? 5th 1dition + Tata c:raw Hill

2. han( ) L) and Fain #) ) ;th ed)( 2,,<) inancial ana"ement( TeAt( #roblems @ Cases)

Tata c:raw Hill Compan'( ew >elhi)

3. I)) #ande' G inancial ana"ement ;Vikas<( 6/e(

SM27* Mar/eig %esearc' 077

14



#i 6 Iro+ucio

Introduction to marketin" 7esearchD Various arket 7esearch conceptsD process( eAplorator'(

descriptive and conclusive research

#i 2 Defiig a researc' >ro?lem

>e&inin" a research problem and developin" a research approachD The marketin" decision+ makin"

process and the need o& di&&erent t'pes o& researchD T'pes o& marketin" problems and t'pe o& marketin"

research activit'

#i * %esearc' +esig

7esearch desi"n and >ata collectionD Sources o& dataD use and appraisal o& eAistin" in&ormation(

primar' and secondar' dataD In&ormation &rom respondents( samplin" desi"n( scalin" techniBues and

Buestionnaire desi"n( interviewin"( various methods o& surve'/ data collectionD In&ormation &rom

eAperiment( eAperimental desi"n &or marketin"( odels( Sources o& 1rrors

#i 0 Daa Aal&sis

Various tools like conjoint( &actor anal'sisD discriminant anal'sis etc) &or anal'.in" Bualitative as well

as Buantitative dataD se o& S#SS &or data anal'sis) 7eport preparation and presentation)

#i 9 Mar/eig Iformaio S&sems

-r"ani.ation Structure and desi"n( its role in plannin" and controlD the place o& marketin" research(

0ttitude easurement)

#i ; %e>or >re>araio a+ Preseaio

%eferece Boo/s:

$) aresh ) alhotra? 071TI: 71S107CH? 0 0##9I1> -7I1T0TI-( #earson

1ducation( 0sia)

2) #aul 1) :reen @ >onald S) Tull? 71S107CH -7 071TI: >1CISI-S)

!) 0aker( umar @ >a'? 071TI: 71S107CH( Fohn Eile' @ Sons

SM270 Ecoomic E1irome of Busiess 077

#i 6 Iro+ucio

ajor economic problems) ational income accountin") 1Apenditure and income approaches to :#)

easurin" in&lation and unemplo'ment) >etermination o& the eBuilibrium level o& income)

#i 2 Cosum>io Fucio

15



Consumption &unction) Investment demand) 0""re"ate demand and eBuilibrium output) The multiplier

process) :overnment sector)

#i * Fiscal Polic&

iscal polic') TaA receipts and Trans&er pa'ments) orei"n spendin") one'( interest and income)unctions o& mone') >e&inition o& mone') 7eserve %ank o& India and Commercial %anks) Creation o&

mone')

#i 0 moe& Corol isrumes

The instruments o& monetar' control) The demand &or mone') Investment eApenditure and rate o&interest) The IS curve) one' market and the 9 curve) 9iBuidit' trap) The IS+9 model) >erivation

o& the a""re"ate demand curve)

#i 9 Moear& a+ fiscal Polic&

onetar' and &iscal polices) e'nesian versus monetarist views) The a""re"ate suppl' &unction?

e'nesian and classical) In&lation and unemplo'ment) Sta"&lation) The #hillips curve) The lon"+run

#hillips curve) In&lation eApectations) The rational eApectations)

#i ; Coem>orar& Issues

%eferece Boo/s:

1. 0dhikari ( 1conomic 1nvironment o& %usiness(2,,,( 8 th 1d) 1Acel %ooks

2. orrison F( The International %usinee 1nvironment ;#al"rave 2,,!<

3. :eor"e 0 and Steiner : 0 G %usiness( :overnment and societ' ;acmillan<

SM279 3o.le+ge a+ Tec'olog& Maageme *77

#i 6:

Iro+ucio o 3o.le+ge Maageme? 1ssential components o& model( 0nal'.in" currentknowled"e state( ormulatin" a miA o& knowled"e assets and communities o& practice

#i 2:

Buil+ig 3o.le+ge Asses? Capturin" eApertise( >i&&erentiatin" between tacit and eAplicit

knowled"e( ncoverin" tacit knowled"e( Sources o& knowled"e

#i *:

Creaig Sraegies for Success? :eneratin" a +speci&ic vision( Inte"ratin" or"ani.ational and

business "oals with ( Choosin" the ri"ht techniBues

#i 0:

3M au+i? 0udit o& ( -vercomin" barriers and pit&alls( strate"'( nowled"e ana"ementImplementation and measurin" the value o&

16



#i 9:

#+ersa+ig Tec'olog&? de&inition( e' concepts( role( importance( need) Histor' o& technolo"ical

developments)

#i ;:

Tec'olog&Maageme iegraio( 9i&e c'cle approach to technolo"' mana"ement( Technolo"'

innovation process)

%eferece Boo/s:

6< 0mrit Tiwana( The nowled"e ana"ement Toolkit( #earson 1ducation( ew >elhi( 2,,)

2) 7ichard ) %ellaver( Fohn ) 9usaD nowled"e ana"ement Strate"' and Technolo"'D 0rtech

#rint on >emandD $st edition

!) Lo"esh alhotra( nowled"e ana"ement and %usiness odel Innovation( Idea :roup

#ublishin"( ))( 2,,$)

SM27; Su>>l& C'ai Maageme *77

#i 6 Iro+ucio

#erspective o& Suppl' Chain ana"ement( Concept o& Strate"ic &it( Classi&ication o& SCs

#i 2 I1eor& Maageme

Inventor' mana"ement in >eterministic and uncertain environment( Classi&ication o& inventor')

#i * Maerial Plaig

0""re"ate #lannin"( aterial 7eBuirements #lannin" ;7#<D 7#II( >istribution reBuirements plannin" ;>7#<( Fust+In+Time ;FIT<( Theor' o& Constrains)

#i 0 $e+or selecio

Vendor selection( ratin"( Suppl' mana"ement( Inbound lo"istics( -utsourcin"( >istributionmana"ement( etwork desi"n( warehouse mana"ement( 7isk #oolin"( 0spects o& Inte"ration( &leAibilit'

and a"ilit' in SC( Smart #ricin"

#i 9 Dema+ Maageme a+ Cusomer Ser1ice

>emand ana"ement and Customer Service-utbound to customer lo"istics s'stems G >emand

ana"ement GTraditional orecastin" G C#7# G customer service G eApected cost o& stockouts Gchannels o& distribution)

#i ; %ole of IT i SCM

7ole o& IT in SC( 17#( e+%usiness( e+Commerce( %ullwhip e&&ect( #er&ormance easurement S'stem

in SC) %alance Scorecard( SC-71( Case Stud'( Suppl' Chain "ames)

17



%eferece Boo/s:

1. Sunil Chopra and #eter eindl( Suppl' Chain ana"ement G

Strate"'( #lannin" and -peration( #earson/#HI( !rd 1dition( 2,,5)

2. Co'le( %ardi( 9on"le'( The mana"ement o& %usiness 9o"istics G 0

suppl' Chain #erspective( Thomson #ress( 2,,4)

3. Suppl' Chain ana"ement b' Fanat Shah #earson #ublication 2,,8)

SM27 Iformaio Tec'olog& Maageme *77

#i 6 Iro+ucio

In&ormation S'stems? Concepts( >e&initions( Classi&ication and T'pes( IS success &actorsD -utsourcin"D

#i 2 S'stems >evelopment #rocess ;S>9C<( Eeb Site ana"ementD ana"in" >ata? 1Aposure to

>ata odelin"( >atabases and Earehousin"D Introduction to S39D

#i * -verview o& e+commerce and e+"overnance ;concepts( classi&ication( issues( challen"es<D IT and

%usiness #rocess 7e+en"ineerin"D

#i 0 9evera"in" IT &or Collaboration? 1nablin" IT in&rastructure ;-verview o& networks( www( data

centres( =9( :roupware( web services( etc)

#i 9 1nterprise S'stems( IT enabled Suppl' ChainsD ana"in" IT Securit'D IT strate"ic ali"nment

#i ; #orterKs competitive &orces model( Competitive advanta"e throu"h IT

%eferece Boo/s:

1. Transforming Organizations in the Digital Economy, by 1&raim Turban( >oroth' 9eidner(

1phraim clean( Fames Eetherbe

2. In&ormation S'stems Toda'? ana"in" in the IT Eorld( b' 9eonard Fessup and FosephValacich ;#HI 9earnin"<

3. ana"ement In&ormation S'stems G Managing the Digital Firm enneth C) 9audon( Fane#)9audon ;#earson 1ducation 0sia<

SM27, Busiess a+ Cor>orae La. *77

#i 6:

I+ia Corac Ac" 6,2: 1volution o& business 9aws( 1ssentials o& a contract( consideration( void(

voidable contracts( >ischar"e o& contracts( remedies to a breach o& contract and 3uasi contracts)

18

http://www.indiastudychannel.com/resources/36499-VTU-MBA-Syllabus-SUPPLY-CHAIN-MANAGEMENT.aspx#%23






#i 2:

Sale of !oo+s Ac" 6*7: Sale( 0"reement to sell( :oods( conditions and warranties( trans&er o&

ownership in "oods( 0uctions sale)

#i *:

egoia?le Isrumes Ac" 6,,6? #romissor' note( bill o& eAchan"e( CheBue( Crossin" and

%ouncin" o& cheBues)

#i 0:

Com>a& Ac" 69;: Compan' and its &eatures( #romotion and ormation o& a compan'( onlinere"istration o& companies( T'pes o& companies

#i 9:

Com>a& Ac" 69;: emorandum and 0rticles o& 0ssociation( #rospectus( Shares and share capital(shareholders meetin"s( >irectors their appointment( share 3uali&ication( o) o& >irectorships( #owers

and >uties( Compulsor' windin" up o& a compan')

#i ;:

Cosumer Proecio Ac" 6,;: Consumer( their #rotection( un&air trade practice( 7edressal

machiner')

%eferece Boo/s:

$) apoor( ) >)D 1lements o& ercanlite 9awD Sultan Chands and Sons( 2,,6)

2) :ulshan S)S) and apoor :))( %usiness 9aw includin" Compan' 9awD ew 0"e #ublications( 5th

edition)

!) %ajaj( 0mit @ #uneetD 9aw o& e"otiable InstrumentsD acmillan #ublishers India ;2,,4<

SM27 Com>re'esi1e $i1a $oce 077

%ased on the sel& stud'/ activities( participation in events/ attendin" the invited lectures and overall


SEMESTE% III

SM*76 Cor>orae E1oluio a+ Sraegic Maageme 077

#i 6 aure of Sraegic Maageme

19



Concept o& Strate"'D int.ber"Ks #s o& Strate"'D Strate"ic >ecision akin"D Strate"ic ana"ement

#rocessD Strate"ists and their roles) Competitive advanta"e( internal conteAt( or"ani.ation desi"n)

#i 2 Sraeg& I+eificaio

Vision ission( :oals and -bjectivesD 1Aternal 1nvironmental 0nal'sisD 0nal'sin" Companies7esource in Competitive #ositionD 7%V model( I- model( SE-T 0nal'sisD Strate"ies &or competin" in

:lobal arketsD Strate"ic 0nal'sis and Choice G %C:( :1( >irectional #olic' and Ho&erKs atricesD

Industr' and Competitive 0nal'sis)

#i * Sraegic Formulaio

#orterKs :eneric Strate"ies(:rand Strate"ies) Concept o& Value Chain( Strate"ic 0lliances "eAternal

conteAt( the spectrum o& competition and iche market( competition in concentrated market( entr' andthe advanta"e o& incumbenc'( creatin" and capturin" value in the chain)

#i 0 Sraeg& Im>lemeaio

7esource 0llocationD Structural Considerations and -r"anisational >esi"nD 9eadership and Corporate

CultureD undamental and -perational Strate"iesD #lans and #olicies)

#i 9 Sraeg& E1aluaio

Importance and ature o& Strate"ic 1valuationD Strate"ic and -perational Control 0cBuisitions and

er"ers( #opularit' and reasons &or @0( #roblems in achievin" acBuisition success( 1&&ectiveacBuisition( Corporate restructurin"( &ocusin")

#i ; !lo?ali8aio a+ sraeg&

ulti >omestic( :lobal( Transnational Strate"ies %usiness 9evel and corporate level( International

Cooperative Strate"'( etwork cooperative strate"')

%eferece Boo/s:

$) 0rthur( 0( Thomson and Strickland( 0) F) ;2,,2<) Strate"ic ana"ement G Concept and

cases) Tata c:raw Hill( ew >elhi)

2) :lueck( E) T) and 9awrence( 7) Fauch ;2,,!<) %usiness #olic' and Strate"ic ana"ement)

rank %ros @ Co)

!) 0.har a.mi ;2,,<) %usiness #olic' and Strate"ic ana"ement) Tata c:raw Hill( ew

>elhi)

SM*72 Ieraioal Busiess E1irome Credits +,+,

#i 6: Ieraioal Busiess a+ E1irome: Eorld Trade in :oods and Services G ajor

Trends and >evelopmentsD ramework &or nderstandin" International %usiness 1nvironment?0nal'sis o& #h'sical( >emo"raphic( 1conomic( Socio+cultural( #olitical( 9e"al and Technolo"ical

20



1nvironment o& a orei"n Countr'( 9e"al ramework o& International %usiness? e' Issues in

International %usiness) Socio+cultural( economic and political &orces &acin" business)

#i 2: !lo?al Tra+ig E1irome: 9iberali.ation o& Eorld Trade) >I and their Impact on the

1conom'( ultinationals and their 1conomic ImpactD #olitical and 9e"al Impact o& ultinational

CorporationsD Strate"ies &or >ealin" with ultinations)

#i *: Technolo"' Trans&er G Importance and T'pes( Issues in Trans&er o& Technolo"' to >evelopin"

Countries)

#i 0: Ieraioal Fiacial E1irome: orei"n Investment G T'pes and lows( onetar'

S'stem+ 1Achan"e 7ate echanism and 0rran"ements( ovements in orei"n 1Achan"e 7ates andImpact on Trade and Investment lows( :lobal Capital arkets( 1uro Currenc')

#i 9: Ieraioal Ecoomic Isiuios a+ %egioal Ecoomic !rou>s: I( Eorld %ank(

I:0( CT0> and ET-D 0TC( :S# and International Commodit' 0"reements)

#i ;: orms and their unctionin"? ultilateralism Vs) 7e"ionalismD 1( 0T0( 0S10( S0T00#1C and other 7e"ional 1conomic :roupin"s)

%eferece Boo/s:

$) Hod"etts( 7) and 9uthens( ) ;2,,!<) International ana"ement) c:raw Hill Inc)

2) >aniels( Fohn >) and 7adebau"h( 9ee H) ;2,,<) International %usiness) Eile' India)

!) 9asserre( #hilippe ;2,,<) :lobal Strate"ic ana"ement) #al"rave cillan)

SM*7* Foreig Laguage Credits +,+,

9an"ua"e such as rench( Fapanese( :erman will be covered)

#i 6: %asics o& communication

#i 2: S'ntaA and semantics related to &orei"n lan"ua"e

#i *: Verbal Communication

#i 0? Eritten Communication

#i 9: Simple constructs and case studies

#i ;: Video/audio based 1Aercises

0 Eleci1es from a& oe !rou> (A or B or C) Credits 1ach

SEMESTE% I$

21



SM076 Proec Maageme Credits +,+,

#i 6: Proec Maageme Prici>les a+ Sraegies( ke' concepts and principles in project

mana"ement to describe the roles and responsibilities o& the project mana"er

#i 2: >e&inition o& project and project mana"ement( project li&e G c'cle

#i *: Plaig 'e >roec" project plannin" process ( project charter and project plan( work

breakdown structure ;E%S< techniBues(( project structurin" and or"ani.ation)

#i 0: Esimaig Proec Coss( or"ani.e project activities( resource and time constraints( &inal

project schedule manuall' or b' usin" automated tools)

#i 9: 0ctivit' seBuencin"( precedence network dia"ram( critical path method( pro"ram evaluation

and review techniBues( project schedulin"( basics o& schedulin")

#i ;: E=ecuig 'e Proec( basic needs and reBuirement o& project eAecution( project trackin" and

control elements( &actor contribute to success&ul project control)%eferece Boo/s:

$) eredith( F)7) @ antel( S)F) ;2,,8< #roject ana"ement? a mana"erial approach) 5th ed)

Indianapolis? Eile' #ublishin")2) Charvat( F)( #roject mana"ement methodolo"ies? selectin"( implementin" and supportin"

methodolo"ies and processes &or projects) 2,,!? Fohn Eile' @ Sons)

!) #I( 0 :uide to the #roject ana"ement %od' o& nowled"e) 2,,,)

SM072 Cor>orae !o1erace

#i 6: Iro+ucio: CS7( CS7 G 0 ew #aradi"m( ramework o& Corporate :overnance

#i 2? :lobali.ation and CS7( #hases and :enerations o& CS7

22



#i *: Theories o& CS7 and eed o& CS7( #'ramid o& CS7( Corporate 7esponsibilities and 1thics(

Comprehensive Case Studies

#i 0: odels and #romotion o& CS7( 1mer"in" Trends in Corporate :overnance( Comprehensive

Case Studies on the emer"in" trends in CS7

#i 9: The ature o& 1thics in ana"ement %usiness Standards and Values Value -rientationo& the irm

#i ;: easurin" the impact o& CS7( Steps and Implementation( Collaboration Continuum( Case

Stud')

%eferece Boo/s:

$) ernando 0)CD %usiness 1thics and Corporate :overnanceD #earson 1ducationD $,th edition

2) c:re"or( 9'nn( The human &ace o& Corporate :overnance( #al"rave #ublishers(2,,,)

!) onks( 7obert 0):)( Corporate :overnance( %lackwell #ublishers( 2,,$)

0 Eleci1es from a& oe !rou> (D or E or F) Credits 1ach

ELECTI$ES

A3O4LED!E AD TECHOLO!Y MAA!EMET

SMA76 Maageme Iformaio S&sem

#i 6: Iro+ucio: IS and in&ormation s'stemsD ana"ement support s'stem and classi&ications)

#i 2: %ole of MIS: Strate"ic advanta"e with ISD S'stems approach to problem solvin"D %usiness

#rocess 7een"ineerin" ;%#7<D Internet worked enterprise in IS? Internet( Intranet( 1AtranetD1nterprise communication and collaboration

#i *: Decisio su>>or s&sems: IS support &or decision makin"D >ecision support s'stemsD Toolso& business support s'stems? what i& anal'sis( sensitivit' anal'sis( "oal seek anal'sis( optimi.ation

anal'sis( data minin" &or decision support

#i 0: De1elo>ig MIS s&sems: S'stem >evelopment C'cleD S'stem 0nal'sisD S'stem >esi"n

;>> and 17 dia"rams<

#i 9: A>>licaios: Cross+&unctional ISD 17#D C7D SCD Transaction processin"D 0rti&icialintelli"ent technolo"ies in business? neural network( &u..' lo"ic( "enetic al"orithm( virtual realit'D

#i ;: 1Aecutive In&ormation S'stemD 1Apert Support S'stemsD Securit' and 1thical challen"es

%eferece Boo/s:

23



$) FawadekarD ana"ement In&ormation S'stem? Tata+c"raw+Hill+publication)

2) 9audon @ 9audonD ana"ement In&ormation S'stemD #earson 1ducation)

!) Hone'cutt( nowled"e ana"ement Strate"ies( #rentice Hall o& India( ew >elhi( 2,,,)

SMA72 Iere Busiess Mo+els a+ Busiess Sraegies#i 6: Iro+ucio to 1+Commerce and its impact on or"ani.ation( econom'( #orterKs &ramework in

the new econom'(

#i 2: Value chain( virtual value chain( 1Atractin" value out o& the value chain ?;0ma.on publishin"industr' case<

#i *: Ecoomics of iformaio" im>ac o sraeg& DValue proposition( business models andrevenue models on the web D%usiness models( components( d'namic and appraisal

#i 0: $alue cofiguraio a+ 'e iere arket opportunit' anal'sis( customer inter&ace(market communication

#i 9: Sraeg& formulaio a+ implementation &or online &irms( %: online( &ord( dell( e%a'(e""head)com( priceline)com( 'ahoo( icro0"e( wells( ar"o online( Charles schwb( err'l 9'nch etc)

#i ;: Com>re'esi1e o1er1ie. and case discussion o& impact o& internet on various industries

%ankin"( Travel( Insurance( 0utomobiles( Health care( advertisin"( telecom( retail etc)

%eferece Boo/s:

$) 0llan 0&uah and Christopher 9) Tucci( ;2,,$< Internet %usiness odels and Strate"ies(

c:raw Hill+Irwin( 2,,$)

2) anuel Castells ;2,,2< The Internet :alaA'? 7e&lections on the Internet( %usiness( and Societ'-A&ord niversit' #ressD IS%? ,$662$!8D ;>ecember 2,,2<

!) #eter S) Cohan ;2,,,< e+#ro&it? Hi"h #a'o&& Strate"ies &or Capturin" the 1+Commerce 1d"e(

00C-( L 2,,,

SMA7*: IT Ea?le+ Ser1ices Maageme

#i 6: Ser1ice: 0 Conceptual ramework( Strate"ic #lannin" &or Services( Services arketin" iA(

#i 2: Customer %ehavior and Services( ST# Strate"ies in Service arketin"( Service >eliver'#rocess( In&ormation Technolo"' and Service ana"ement( IT 1nabled Services? Strate"ic ramework(

#i *: O1er1ie. of IT Ea?le+ Ser1ice: Call Centre( edical Transcription( >ata #rocessin" and%ack -&&ice -peration(

24



#i 0: Eeb 1nabled 1ducation( Content >evelopment and ultimedia 0nimation( :IS Services)Ventures in IT 1nabled Services and %usiness #rocess -utsourcin"(

#i 9: IT Ea?le+ Ser1ices: %ankin"( Insurance) IT 1nabled Customer Interaction Services( Call

Centre) IT Services? 1nterprises Eide Inte"ration( etworkin" Services( >atabase ana"ement

Services( IT Consultin" Services)

#i ;: easurin" Service 3ualit' and Satis&action( Customer 7elationship ana"ement( Eeb1nabled Services( Health Care Services( Travel and Tourism Services( Hospitalit' Services( Telecom

Services( Transportation Services( In&rastructure Services)

%eferece Boo/s:

$) ana"ement In&ormation S'stems( 9audon and 9audon( 5th 1dition( #earson

1ducation 0sia

2) 7alph Stiar and :eor"e 7e'nolds( undamentals o& In&ormation technolo"'( Thomson

!) >ecision Support S'stems and Intelli"ent S'stems( Turban and 0ronson( #earson1ducation 0sia

SMA70 E%P Im>lemeaio

#i 6: Iro+ucio: 17# Concepts + 1nterprise S'stem G 1volution o& 17# G Tan"ible andIntan"ible %ene&its G 1mer"in" Trends in 17# adoption G 17# Implementation Sta"es G case stud')

#i 2: PreIm>lemeaio Sage: eed 0nal'sis G Competitive 1nvironment 0nal'sis G :ap0nal'sis G Cost 1lements G easibilit' 0nal'sis G 17# odule G17# Industries verticals G 17#0rchitecture G 17# So&tware G S0# G %aan G IS G -racle G #eople So&t Comparison o& 17#

So&tware G 17# #acka"e 1valuation Criteria G #acka"e 9i&e C'cle G 7eBuest &or In&ormation G

unctional 7eBuirement Speci&ication G 7eBuest &or #roposal G Vendor Selection G 17# Consultants GCase Studies)

#i *: Im>lemeaio: %usiness #rocess 7een"ineerin" Concepts G 7een"ineerin" and #rocessImprovement G %#7 Steps G 0S+IS and T- G %1 0nal'sis G odellin" %usiness #rocess G Success&ul

%#7 G 7een"ineerin" G -r"anisational 7eadies G Implementation 0pproaches)

#i 0: Proec Maageme: #roject Team G Steerin" Committee G #roject ana"er G unctionalTeam G IS Team G Securit' Specialists) #roject >eliverables

#i 9: Chan"e ana"ement G S'stem Inte"ration G S'stems Inte"rations Standards G iddleware>evelopment G orward 0nd 7everse 1n"ineerin" G17# In&rastructure #lannin" G S'stem

0rchitecture)

#i ;: Pos im>lemeaio: -r"anisational Trans&ormational odel o& 1S Success G Cross

unctional) -r"ani.ational and Industrial Impacts) easurin" %usiness %ene&its G %alanced Score

Card ethod G 0%C> Checklist ramework G Capabilit' aturit' ramework G case stud')

25



%eferece Boo/s:

$) 9iaBuat Hossain( Fon >avid #atrick and )0) 7ashidD 1nterprise 7esource #lannin"? :lobal

-pportunities @ Challen"esD Idea :roup #ublishin"

2) ahadeo Faiswal and :anesh Vanapalli( TeAt %ook o& 1nterprise 7esource #lannin"(

acmillan India 9td)( Chennai 2,,)

!) 0leAis 9eon( 1nterprise 7esource #lannin" >em'sti&ied( Tata c:raw+Hill #ublishin"Compan' 9td)( ew >elhi( 2,,)

SMA79 Daa Base Maageme

#i 6: Iro+ucio to >atabaseD -r"ani.ation o& >atabaseD Components o& >atabase ana"ement

S'stemsD

#i 2: >ata odelsD 1ntit'+7elationship odelD etwork >ata odelD Hierarch' >ata odelDSemantic >ata odelD 0dvanta"es -& >%S

#i *: Basic File Srucure I+e=e+: SeBuentialD Hashin" and ile -r"ani.ationD 7elational >ata

odelD 7elational CalculusD Tuple Calculus S'stemD Structured 1n"lish 3uer' 9an"ua"eD 0l"ebraic

-perations

#i 0: %elaioal Daa?ase Desig: Inte"rit' ConstraintsD unctional >ependenciesD ormali.ationD

#h'sical >atabase >esi"nD

#i 9: >ecomposition -& 7elation SchemesD 3uer' #rocessin" 0nd -ptimi.ation S39 3ueriesD S39D

-racle 9abD The Client / Server >atabase 1nvironment

#i ;: O?ec Oriee+ Daa Mo+els etwork and Hierarch' odelsD Securit'D >ata Earehousin"D

>ata and >atabase 0dministrationD >istributed >atabases)

%eferece Boo/s:

$) Ceri S) #ela"atti) :( >istributed >atabase s'stems #rinciples and S'stems( c :raw Hill)

2) #eter 7ob( 1lie Semaan >atabases >esi"n( >evelopment( @ >eplo'ment usin" icroso&t

0ccess( T0T0 C:70E G HI99 1>ITI-!) red 7) cadden( odern >atabase ana"ement( 0ddison Eesle'

SMA7; Telecommuicaio for Busiess

#i 6: T&>es of sigals: 0D D #D #CD #>D T>0D >0D S>0D C>0D 0SD SD

#S eatures

#i 2: 1rror detection and correction codesD Hammin" codesD c'clic codesD >ata compression)

26



#i *: LA o>ologies? EorkstationD ServerD CablesD T'pes o& 1thernetD %roadband and base+bandD

-ptical ibersD etwork Inter&ace Card( etworks and accessories? 90( 0( E0D HubD %rid"esDSwitchesD 7outersD :atewa's Cell 7ela'D rame 7ela'D >>ID IS>D %+IS>

#i 0: Ser1ices >ro1i+e+: ServicesD #rotocolsD Service 0ccess #ointsD -SI odelD %roadcastin"D

ulticastin"D #oint+to+point communicationD I# 0ddressin" Concepts? Concepts o& #ortD SocketD 0TD

Tunnelin"D etwork 0ddress TranslationD Virtual #rivate etwork

#i 9: e.or/ O>eraig s&sems: I=D 9inuAD EindowsD ovell etwareD Communication?obile communication)

#i ;: 0pplications o& mobile communicationsD Eireless communication Technolo"ies? Eirelesstechnolo"iesD Eireless 90D E0#D =9D =9 script)

%eferece Boo/s:

$) Eilliam Stallin"sD %usiness >ata Communications( i&th 1dition( #rentice Hall

2) 7ajneesh 0"rawal @ %harat %hushan TiwariD >ata Communication @ Computer etworksDindle books)!) Comer+ Computer etworks and InternetsD #earson 1ducation( th edition)

SMA7 Mo?ile Commerce a+ Securi&

#i 6: Iro+ucio: :enerations o& mobile computin"( Spectrum allocation( Standard %odies(

#la'ers in the Eireless Space( three tier architecture o& mobile computin"( obile Computin" throu"h

Internet( %asic cellular s'stem( concept o& &reBuenc' reuse channels( hand+o&& mechanism( cell splittin"

#i 2: !SM !P%S : :S &eatures and 0rchitecture ( etwork 0spects in :S (:S reBuenc'

0llocation( obilit' mana"ement( hand+o&& mechanisms( cell splittin"( Securit' issues used in :S(:#7S &eatures and architecture( network operations( data services in :#7S( applications and

limitations( SS and S services architecture and operation details

#i *: Emergig Telecommuicaio Tec'ologies : Introduction( bluetooth( 1>:1( TS(

Eireless %roadband ;Ei0=<( obile I#( Fava Card( E90( 0d+hoc etworks( Sensor etworks(

Spread Spectrum technolo"'( C>0( Third "eneration networks and applications( E0#? odel(

architecture @ protocol stack)

#i 0: Securi& Issues i Mo?ile Com>uig : Introduction( In&ormation securit'( Securit'techniBues and 0l"orithms( securit' #rotocols( #ublic e' In&rastructure( Trust( Securit' odels(Securit' rameworks &or obile 1nvironment

#i 9: MCommerce : Introduction to m+commerce ?1mer"in" applications( di&&erent pla'ers in m+commerce( m+commerce li&e c'cle obile &inancial services( mobile entertainment services( and

proactive service mana"ement)

27



#i ;: Maageme of mo?ile commerce ser1ices : Content development and distribution to hand+

held devices( content cachin"( pricin" o& mobile commerce services The emer"in" issues in mobilecommerce ? The role o& emer"in" wireless 90s and !:/: wireless networks( personali.ed content

mana"ement( implementation challen"es in m+commerce( &uturistic m+commerce services)

%eferece Boo/s:

$) >ave Cha&&e'( 1+%usiness and 1+Commerce ana"ementJ( Third 1dition( 2,,6( #earson

1ducation)

2) %rian ennecke and Tro' Strader( obile Commerce? Technolo"'( Theor' and 0pplicationsJ(Idea :roup( 2,,!)

!) Chan( 1+Commerce &undamentals and 0pplicationsJ( Eile' India( ew >elhi)

SMA7, 3o.le+ge Maageme a+ Io1aio

#i 6: Iro+ucio: >e&inition( evolution( need( drivers( scope( approaches in -r"ani.ations(

strate"ies in or"ani.ations( components and &unctions( understandin" knowled"e)

#i 2: Learig orgai8aio? &ive components o& learnin" or"ani.ation( knowled"e sources( and

documentation)

#i *: Esseials Of 3o.le+ge Maageme( knowled"e creation process( knowled"e mana"ement

techniBues( or"ani.ational knowled"e mana"ement architecture and implementation strate"ies( buildin"

the knowled"e corporation and implementin" knowled"e mana"ement in or"ani.ation)

#i 0: 3o.le+ge maageme s&sem life c&cle( mana"in" knowled"e workers( knowled"e audit(

and knowled"e mana"ement practices in or"ani.ations( :lobal dimension to nowled"e mana"ement(1nvironment Scannin" and ( nowled"e appin"( India? a nowled"e Societ'( &ew case studies)

#i 9: Io1aio? eanin"( Innovation and Invention( T'pes and Sources o& Innovation( #rocess o&

Innovation( Technolo"' innovation process)

#i ;: Io1aio i cor>oraio-eer>rise( innovation in research( strate"ies o& innovation and

developin" new business)

%eferece Boo/s:

6< 0mrit Tiwana( The nowled"e ana"ement Toolkit( #earson 1ducation( ew >elhi( 2,,)2) Lo"esh alhotra( nowled"e ana"ement and %usiness odel Innovation( Idea :roup #ublishin"(

))( 2,,$)

!) Shlomo aital and d V 7 SeshadriD I-V0TI- 00:11T Strate"ies( Concepts andTools &or :rowth and #ro&it D Sa"e #ublications)

SMA7 Sof.are Proec a+ @uali& maageme

28

http://www.sagepub.in/browse/authors.asp?fname=SHLOMO&lname=MAITAL&val=1


http://www.sagepub.in/browse/authors.asp?fname=D%20V%20R&lname=SESHADRI&val=2


http://www.sagepub.in/browse/authors.asp?fname=D%20V%20R&lname=SESHADRI&val=2



#i 6: Iro+ucio: #roduct li&e C'cle( #roject 9i&e C'cle odels &or so&tware and #rocess odels)

#i 2: Proec Maageme Processes a+ Aci1iies: #roject Initiation( #roject #lannin" and

Trackin"( #roject Closure)

#i *: Egieerig Aci1iies: So&tware reBuirement "atherin"( estimation( desi"n and development

phase( #roject mana"ement in the testin" and maintenance phase)

#i 0: Iro+ucio o Sof.are @uali&: So&tware 3ualit' Views @ Standards G undamentalmeasures( si.e( e&&orts de&ects) So&tware Bualit' metrics( compleAit' metrics)

#i 9: >e&ect Identi&ication and removal e&&icienc') unction #oints G %enchmarkin" &or so&twareBualit')

#i ;: Sof.are @uali& Assurace: 7eliabilit' models &or So&tware Bualit' G IS- 6,,, &or so&tware

Bualit' G C( CI( #C( #S# and C-C-- G T3 &or So&tware Bualit')

%eferece Boo/s:

$) So&tware #roject ana"ement ? %ob Hu"hes and ike Cotterell+Tata c:raw Hill

2) Introduction to So&tware #roject ana"ement @ 3ualit' 0ssurance ? %' Ince( >orrel( Helen

Sharp @ ark Eoodman

!) So&tware 1n"ineerin" G Ian Sommerville( 0ddison Eesle'( 2,,)

SMA67 Busiess Process %eegieerig

#i 6: Introduction to %#7( ature( si"ni&icance and rationale o& %usiness #rocess 7een"ineerin"(

7een"ineerin" scenario)

#i 2: #roblems issues( scope and trends in %#7( Implementin" %#7? ethodolo"' and steps( IT

enabled reen"ineerin")

#i *: Strate"ic aspects o& %#7( %#7 and Total 3ualit' ana"ement( The paradi"m o& ass

customi.ation( mana"in" or"ani.ational chan"e)

#i 0: Trans&ormin"/ 7einventin" the enterprise( Team buildin"( easurement issues in %#7(

-perational aspects o& %#7( Case studies o& success as well as &ailure)

#i 9: #eople view( empowerin" people( reen"ineerin" mana"ement) Issues o& purpose( culture(

process and per&ormance

#i ;: Chan"e and ana"ement o& %#7( #rocess o& Chan"e( Sta"es in Chan"e( >i&&erent chan"e

a"ents in an or"ani.ation)

%eferece Boo/s:

29



$) icheal Hammer and Fames Chamb'D 7een"ineerin" the CorporationD #aperback

2) 7)7adhakrishnan and S)%alasubramanian %uisness #rocess 7een"ineerin"? TeAt CasesJ( #HI(

2,,8)

!) Vikram Sethi @ Eilliam 7 in"( -r"ani.ational trans&ormation throu"h business process

reen"ineerin"J( #earson education( 2,,4

SMA66 EBusiess a+ E Commerce

#i 6: Iro+ucio o ECommerce( orces >rivin" 1+Commerce( Impact o& 1+Commerce( 1+Commerce &or Competitive 0dvanta"e( Classi&ication o& 1+Commerce( 0pplication o& 1+Commerce

Technolo"'

#i 2 %usiness odels( ramework o& 1+Commerce)( %usiness to %usiness( %usiness to Customer(

Customer to Customer( etc)

#i *: 90( E0( Internet( Intranet( 1Atranet( TC#/I#( >omain names( T# applications( EEE(

HTT#( Eeb %rowsers( HT9( =9

#i 0: Securig Busiess o e.or/: Securit' #olic'( #rocedures and #ractices( Site Securit'(

irewalls( Securin" Eeb Service( Transaction Securit'( Cr'pto"raphic techniBues( #ublic e' Trust

In&rastructure( >i"ital Si"natures( Securit' protocols &or Eeb Commerce)

#i 9: 1lectronic #a'ment S'stems? -nline 1lectronic #a'ment S'stems( #repaid and #ost #aid

1lectronic #a'ment S'stems( Internet 0dvertisin"( odels o& Internet advertisin")

#i ;: Lauc'ig Your E ?usiess+ arketin" an 1+%usiness( Search 1n"ines and >irectories( C7in 1+commerce( %uildin" a Corporate Eebsite? #ractical issues on servers and 0pplication So&tware(

Corporate Eeb Site ana"ement issues( 1+commerce le"al issues and C'ber laws( 1+commerce andET-

%eferece Boo/s:

$) 1&raim Turban et al)( M1lectronic Commerce G 0 mana"erial perspectiveK( #earson 1ducation

0sia( 2,,2)

2) alakota et al( Mrontiers o& 1lectronic CommerceK( 0ddison Eesle'( 2,,$)

!) abil 0dam et al( M1lectronic Commerce G Technical( %usiness and 9e"al IssuesK) #rentice Hall)

$668)

SMA62

30

http://www.indiastudychannel.com/resources/36438-VTU-MBA-Syllabus-E-COMMERCE.aspx






Secorial A>>licaio a+ Emergig Issues i 3TM

;as decided b' the &acult'<

Eleci1eB

SMB76 Toal @uali& Maageme 0<7<7

#i 6 Iro+ucio

>e&inition o& 3ualit'( >imensions o& 3ualit'( 3ualit' #lannin"( 3ualit' costs + 0nal'sis TechniBues

&or 3ualit' Costs( %asic concepts o& Total 3ualit' ana"ement( Historical 7eview( #rinciples o& T3(9eadership G Concepts( 7ole o& Senior ana"ement( 3ualit' Council( 3ualit' Statements( Strate"ic

#lannin"( >emin" #hilosoph'( %arriers to T3 Implementation)

#i 2 T@M Prici>les

Customer satis&action G Customer #erception o& 3ualit'( Customer Complaints( Service 3ualit'(Customer 7etention( 1mplo'ee Involvement G otivation( 1mpowerment( Teams( 7eco"nition and

7eward( #er&ormance 0ppraisal( %ene&its)

#i * Coiuous Process Im>ro1eme

FuranKs Trilo"'( #>S0 C'cle( S( ai.en( Supplier #artnership G #artnerin"( sourcin"( SupplierSelection( Supplier 7atin"( 7elationship >evelopment( #er&ormance easures G %asic Concepts(

Strate"'( #er&ormance easure)

#i 0 Saisical Process Corol (SPC)

The seven tools o& Bualit'( Statistical undamentals G easures o& central Tendenc' and >ispersion(#opulation and Sample( ormal Curve( Control Charts &or variables and attributes( #rocess capabilit'(

Concept o& siA si"ma( ew seven ana"ement tools)

#i 9 T@M Tools

%enchmarkin" G 7easons to %enchmark( %enchmarkin" #rocess( 3ualit' unction >eplo'ment ;3><

G House o& 3ualit'( 3> #rocess( %ene&its( Ta"uchi 3ualit' 9oss unction( Total #roductiveaintenance ;T#< G Concept( Improvement eeds( 10 G Sta"es o& 10)

#i ; @uali& Systems

eed &or IS- 6,,, and -ther 3ualit' S'stems( IS- 6,,,?2,,, 3ualit' S'stem G 1lements(

Implementation o& 3ualit' S'stem( Documentation( 3ualit' 0uditin"( TS $466( IS- $,,, G

Concept( 7eBuirements and %ene&its)

%eferece Boo/s:

$) -akland( Fohn S) ;2,,4<) T3 TeAt with Cases) 1lsevier #ublications)

2) Charantimath( #oornima ) ;2,,!<) Total Bualit' ana"ement) #earson 1ducation)

!) Ho( Samuel ) ;2,,2<) T3 0n Inte"rated approach) o"an #a"e)

31



SMB72 Ieraioal Logisics Maageme

#i 6: IT%OD#CTIO: International 9o"istics and Suppl' chain mana"ement? meanin" andobjectives( importance in "lobal econom' ( Characteristics o& "lobal suppl' chains(? Suppl' chain

relationship to business per&ormance( +e' tasks o& lo"istics and suppl' chain mana"ers( 7ole o&

:overnment in controllin" international trade and its impact on 9o"istics and suppl' chain)

#i 2: T%ASPO%TATIO: Strate"ic importance o& transport in "lobal lo"istics( lo"istical

objectives o& transport( International -cean Transportation( International 0ir Transportation( andInternational 9and Transportation? t'pes( characteristics and salient &eatures( intermodal transportation

in international operations( &actors in&luencin" mode and carrier selection decision) -utsourcin" 0nd

9o"istics Service #roviders? Intermediaries and 0lliances in :lobal 9o"istics( eanin" o& ! #9 and

#9 service providers( role in :lobal lo"istics( t'pes o& services( considerations &or hirin" !#9 and #9service providers) Concept and need o& outsourcin"( determinants &or outsourcin" decisions( role o&

outsourcin" in "lobal suppl' chain mana"ement)

#i *: C#STOME% SE%$ICE: The marketin" and lo"istics inter&ace( customer service and

customer retention( Service driven lo"istics s'stems( customer service priorities and standards(customer service strate"') #lannin" the "lobal suppl' chain( etwork desi"n &or "lobal suppl' chainmana"ement( 7isk mana"ement in the "lobal conteAt( easurin" lo"istics cost and per&ormance)

%enchmarkin" the suppl' chain( #er&ormance measurement and evaluation in "lobal suppl' chains)

#i 0: !LOBAL T%ADE E$I%OMET: a) :lobal trade environment? various trade blocks/TN

and their impact on suppl' chain mana"ement( Customs and 7e"ulations( Trade >ocumentation(

International Contracts( Terms o& Trade( Term o& #a'ment( International Currenc'( IC- terms(

9o"istical packa"in" (containeri.ation) >ecisions in etwork desi"n+strate"ic importance( location o& plant( warehouse( &acilitiesD capacit' and number o& warehouses? actors in&luencin" network desi"n

decisions) 0pproaches to Inventor' ana"ement in :lobal Suppl' Chain ana"ementD >istribution

7esource #lannin"D S'mptoms o& poor Inventor' ana"ement( odelin" in Suppl' chain? inventor'models( sa&et' stock determination &or service level( and lead timeD &orecastin" models( routin"

problem)

#i 9: COO%DIATIO I S#PPLY CHAI: Importance o& Coordination in Suppl' Chain(

%ullwhip 1&&ect( 1&&ect o& lack o& Coordination on per&ormance( -bstacles to Coordination( Strate"ies

to achieve coordination( %uildin" Strate"ic #artnership and Trust In Suppl' Chain) 7ole and

Importance o& IT in Suppl' Chain ana"ement( IT solutions &or Suppl' Chain ana"ement( Suppl'Chain In&ormation Technolo"' in #ractice)

#i ;: PE%FO%MACE MEAS#%EMET AD T%EDS: >imensions o& #er&ormance etrics(

0pproaches/tools &or #er&ormance easurement( easurin" lo"istics cost and per&ormance)%enchmarkin" the suppl' chain( #er&ormance measurement and evaluation in "lobal suppl' chains(

Impediments to improve #er&ormance( Trends in International suppl' chain mana"ement)

%eferece Boo/s:

$) >ou"las 9on" International 9o"istics? :lobal Suppl' Chain ana"ement Sprin"er+ Verla" ew

Lork( 99CD2,,

32





#i 0: Ieraioal ras>oraio( costin" and pricin" in transportation( practices adopted b' thesuccess&ul companies)

#i 9: 7elationship mana"ement( In&ormation mana"ement and technolo"ies)

#i ;: Shipper/Carriers network strate"ies( Securit' and Culture)

%eferece Boo/s:

$) Fohn F) Co'le( 1dward F) %ardi( 7obert 0) ovackD TransportationD 4th 1dition

2) #ierre 0) >avidD International 9o"istics ? The mana"ement o& International Trade -perations

!) ent ) :ourdin :lobal 9o"istics ana"ement? 0 Competitive 0dvanta"e &or the ew

illennium %lackwell #ublishin" 2,,4

SMB 79 Ser1ice O>eraios Maageme<

#i 6: Iro+ucio o Ser1ices Maageme: Service econom' G evolution and "rowth o& servicesector G nature and scope o& services G characteristics G classi&ication G service market potential G

eApanded marketin" miA &or services G service Bualit' G introduction to "aps model and S17V309

dimensions)

#i 2: Focus o Cusomers: 0ssessin" service marketin" opportunities G customer eApectations and

perceptions o& services G customer behaviour speci&ic to usa"e o& services)

#i *: arkets se"mentation G market tar"etin" and selection)

#i 0: Ser1ice Desig: 9evels o& service product G Service li&e c'cle G new service development Gservice blueprintin" G ph'sical evidence and service scape G competitive di&&erentiation o& services G

service positionin" strate"ies G developin" positionin" maps G pricin" o& services G methods and

speci&ic issues)

#i 9: Ser1ice Deli1er&: #eople in services G service process+ distributin" service direct distribution(

channel &unction( channels selection( impact o& in&ormation technolo"' G desi"nin" communicationsmiA &or promotin" services G buildin" service customer relationships and service recover' G role o&

internal marketin" in service deliver')

#i ;: Mar/eig Sraegies for +iffere ser1ices: ormulatin" service marketin" strate"ies &orhealth( hospitalit'( tourism( lo"istics( &inancial( in&ormation technolo"'( educational( entertainment and

public utilit' services)

%eferece Boo/s:

$) 7obert Fohnston( :raham ClarkD Service -perations ana"ementD #earson 1ducationD !rd1dition

2) Fames it.simmons( ona it.simmonsD Service ana"ement? -perations( Strate"'(

In&ormation Technolo"'D 4th edition

34



!) 7ichard %) ChaseD -perations ana"ement &or Competitive 0dvanta"eD 4th edition

SMB7; SCM a+ Cusomer %elaios'i> Maageme


SMB7 Busiess Process %eegieerig

Same as S0+$,

SMB7, IT i Su>>l& C'ai Maageme

#i 6: Iro+ucio: :lobal Suppl' Chain Strate"'( impact o& "lobali.ation on suppl' chainmana"ement)

#i 2: Logisics a+ I1eor& maageme? ana"in" #roduct iA &or Short 9i&e #roducts andorecastin" 1rror easurement

#i *: Su>>lier Coor+iaio( Suppl' Contracts and -ptions

#i 0: I1eor& Mo+elig &or 7eplenishment S'stems

#i 9: Su>>l& C'ai Simulaio( application o& &rameworks and mathematical modelin" tools tosuppl' chain mana"ement problems)

#i ;: Su>>l& C'ai Sourcig and Channel Strate"'( Suppl' Chain Inte"ration + 0pplication o&

7I>) IT 0doption and aintenance in SC( 1Aplore leadin"+ed"e use o& in&ormation technolo"' insuppl' chain inte"ration( impact o& the Internet on distribution and back+end suppl' chain processes)

%eferece Boo/s:

$) Co'le( %ardi( 9on"le'( The mana"ement o& %usiness 9o"istics G 0

suppl' Chain #erspective( Thomson #ress( 2,,4)

2. > onald F %owersoA( >and F Closs( %iAb' Coluper( Suppl' Chain 9o"istics ana"ement(

TH( Second 1dition( 2,,8)

!) Eisner( eon" 9eon" and eah+Choon Tan( #rinciples o& Suppl' Chain ana"ement 0

%alanced 0pproach( Thomson #ress( 2,,)

SMB7 Secorial A>>licaio of SCM


35



SMB67 Emergig Issues i SCM


CIFO%MATIO TECHOLO!Y MAA!EMET

SMC 76: Sraegic Telecommuicaios Maageme

#i 6: Telecom Tec'olog& S&sems E1oluio: 7ecent >evelopments in Telecom Industr'(

7e"ulation @ 9iberali.ation polic') Techno+mana"erial aspects o& telecommunication( role o& the

telecommunication mana"ers in a d'namic environment)

#i 2: Ecoomic >ers>eci1es of Telecom S&sems: 7ole o& telecommunications in socio+economic

developmentD new technolo"ies and services &or international telecommunicationsD business application

o& "lobal networks) 7e"ional prospectus on development o& Telecom)

#i *: Busiess >ers>eci1es of Telecom Maageme: The business o& telecommunicationDtelecommunication as a &acilitatin" in&rastructure &or economic development o& the countr'( technicalsurve' o& the wa's and means that voice( data and video tra&&ic are moved lon" distances( data network(

the telephone s'stem)Telecom marketin")

#i 0: %uildin" brand eBuit' &or competitive advanta"e( Customer care( total service Bualit'

mana"ement( preparin" &or the new millennium mana"in" chan"e and people development)

#i 9: Polic& >ers>eci1es issues: Issues o& the monopoli.ation and dere"ulation o& telecom( national

telecom polic'( various institutions/ or"ani.ations like telecom re"ulator' authorit' etcD conve'ance)

Telecom service costin"( economic evaluation o& telecom projects( telecom project &inancin")

#i ;: Curre a+ Emergig >ers>eci1es Issues i Telecom Maageme: Current emer"in"

issues and implications &or the industr'( Indian markets( polic' issues( capacit' buildin"( problems(

challen"es o& "rowth)

%eferece Boo/s:

$) olan Vincent FonesD Telecommunications ana"ementD Virtualbookworm

2) 7ichard 0) :ershonD Telecommunications and %usiness Strate"'D 7outled"eD 2 edition

!) Fames Shaw D Strate"ic ana"ement in TelecommunicationsD 0rtech House

Telecommunications 9ibrar'

SMC72 Daa 4are'ousig a+ Daa Base Maageme

#i 6: Coce> of Daa .are'ouse" ses o& >ata warehouse( Fusti&'in" a >ata warehouse( Contentso& >ata warehouse( >ata Earehouse desi"n approaches( 7elational >ata Earehouse( ulti

>imensional >atabase structures( 1T9? >ata eAtraction( Trans&ormation( Cleansin"( 9oadin"( >ata

art( >ata Earehouse In&ormation &lows( etadata)

36



#i 2: Aal&8ig 'e coes of a +aa .are'ouse? -nline anal'tical processin" ;-90#<)

#i *: Har+.are a+ Sof.are Tools" Concepts o& >ata inin"(sin" >ata warehouse &or? %usiness

Intelli"ence and C7) Introduction to >atabaseD -r"ani.ation o& >atabaseD Components o& >atabase

ana"ement S'stemsD >ata odelsD 1ntit'+7elationship odelD etwork >ata odelD Hierarch' >ata

odelD Semantic >ata odelD 0dvanta"es -& >%S

#i 0: Basic File Srucure I+e=e+: SeBuentialD Hashin" and ile -r"ani.ationD 7elational >ata

odelD 7elational CalculusD Tuple Calculus S'stemD Structured 1n"lish 3uer' 9an"ua"eD 0l"ebraic-perations

#i 9: %elaioal Daa?ase Desig: Inte"rit' ConstraintsD unctional >ependenciesD ormali.ationD#h'sical >atabase >esi"nD >ecomposition -& 7elation SchemesD 3uer' #rocessin" 0nd -ptimi.ation

S39 3ueriesD S39D The Client / Server >atabase 1nvironment

#i ;: O?ec Oriee+ Daa Mo+elsD etwork and Hierarch' odelsD Securit'D >ata Earehousin"D>ata and >atabase 0dministrationD >istributed >atabases)

%eferece Boo/s:

$) %e'non+>avies #+ >atabase S'stemsD #al"rave( 2,,!

2) Ho&&er+ odern >atabase ana"ementD #earson 1ducation( 4 th edition

!) ajumdar and %hattachar'a+ >atabase ana"ement S'stemD Tata c:raw+Hill)

SMC7* Busiess S&sems Aal&sis a+ Desig

#i 6: In&ormation S'stem %uildin" %locks( S'stem 0nal'sis? act &indin" TechniBues &or

7eBuirement 0nal'sis

#i 2? odelin" S'stem 7eBuirements with se Cases( >ata odelin" and anal'sis( ana"in"

7eBuirement Chan"es

#i *? #rocess odelin"( 7e+en"ineerin" %usiness #rocesses( -bject+-riented 0nal'sis and odelin"

#i 0: 0pplication 0rchitecture and odelin"( >atabase >esi"n( user inter&ace desi"n and protot'pin"

#i 9: Issues in #lannin" and Implementation o& IT based S'stems

#i ;? Implementin" and aintainin" S'stem)

%eferece Boo/s:

$) Fe&&re' Ehitten @ 9onnie > %entle' D S'stems 0nal'sis and >esi"n ethodsD Tata c"raw

Hill

2) Sommerville D So&tware 1n"ineerin"D #earson 1ducation

!) 7o"er S) #ressmanD So&tware 1n"ineerin"D c:rawHill

37



SMC70 3o.le+ge Maageme a+ Io1aio

Same as S0+,8

SMC79 Sof.are Proec a+ @uali& Maageme

Same as S0+,6

SMC7; Mo?ile commerce a+ securi&

Same as S0+,5

SMC7 BP% a+ E%P Im>lemeaio

#i 6: Introduction to %#7( ature( si"ni&icance and rationale o& %usiness #rocess 7een"ineerin"(

7een"ineerin" scenario)

#i 2: #roblems issues( scope and trends in %#7( Implementin" %#7? ethodolo"' and steps( IT

enabled reen"ineerin")

#i *: Iro+ucio: E%P Coce>s + 1nterprise S'stem( 1volution o& 17#( Tan"ible and Intan"ible

%ene&its( 1mer"in" Trends in 17# adoption( 17# Implementation Sta"es( case stud')

#i 0: PreIm>lemeaio Sage? eed 0nal'sis( Competitive 1nvironment 0nal'sis( :ap 0nal'sis(Cost 1lements( easibilit' 0nal'sis( 17# odule( 17# So&tware( S0#( %aan( -racle( #eople So&t

Comparison o& 17# So&twares( 17# #acka"e 1valuation Criteria( #acka"e 9i&e C'cle( case Studies)

#i 9: Proec Maageme? #roject Team and Chan"e ana"ement)

#i ;: Pos im>lemeaio: #ost implementation Success( Cross unctional) -r"ani.ational and

Industrial Impacts) easurin" %usiness %ene&its( case stud')

%eferece Boo/s:

$) 9iaBuat Hossain( Fon >avid #atrick and )0) 7ashidD 1nterprise 7esource #lannin"? :lobal

-pportunities @ Challen"esD Idea :roup #ublishin"2) 0leAis 9eon( 1nterprise 7esource #lannin" >em'sti&ied( Tata c:raw+Hill #ublishin"

Compan' 9td)( ew >elhi( 2,,)

!) 7)7adhakrishnan and S)%alasubramanian %uisness #rocess 7een"ineerin"? TeAt CasesJ( #HI(2,,8)

SMC7, e!o1erace

38




SMC7 Telecommuicaios for Busiess

Same as S0+,4

SMC67 Busiess >rocess reegieerig

Same as S0+$,

SMC66 Secorial A>>licaio of ITM


SMB62 Emergig Issues i ITM


ELECTI$E D MA%3ETI! MAA!EMET

SMD76 Ieraioal mar/eig maageme

#i 6: Ieraioal Mar/eig: eanin"( ature and ImportanceD International arketin"

-rientation? 1)#)7):) G 0pproach? 0n overview o& the International arketin" ana"ement #rocessD

International arketin" 1nvironment)

#i 2: International arket Se"mentation and #ositionin"D Screenin" and Selection o& arketsD

International arket 1ntr' Strate"ies? 1Aportin"( licensin"( Contract anu&acturin"( Foint Venture @ 0( Settin"+up o& Eholl' -wned Subsidiaries 0board( Strate"ic 0lliances)

#i *: Ieraioal Pro+uc a+ Pricig Sraegies: #roduct >esi"nin"? #roduct Standardi.ation

Vs) 0daptationD ana"in" #roduct 9ine( International Trade #roduct 9i&e C'cle( ew #roduct>evelopmentD #ricin" &or International arkets? actors 0&&ectin" International #rice >eterminationD

#rice 3uotations and Terms o& Sale)

#i 0: Maagig Ieraioal Disri?uio a+ Promoio: >istribution Channel Strate"' G

International >istribution Channels( their 7oles and unctionsD Selection and ana"ement o& -verseas

0"entsD International >istribution 9o"isticsD #lannin" &or Trade airs and 1Ahibitions)

#i 9: International #romotion iA G 0dvertisin" and other odes o& Communication)

39



#i ;: Emergig Tre+s i Ieraioal Mar/eig: 7e"ionalism v/s ultilaterismD Trade %locksD

Important :roupin" in the EorldD 9e"al >imensions in International arketin" ;7ole o& ET-<Darketin" 7esearch &or Identi&'in" -pportunities in International arkets)

%eferece Boo/s:

$) %hattachar'a( %)( 1Aport arketin" Strate"ies &or Success( :lobal %usiness #ress( ew >elhi(

$66$)

2) Cateora( #hillip 7) and Fohn 9) :rahm( International arketin"( $,th ed)( Irwin c:raw Hill(

%oston( $666)

!) air+weather( Fohn International arketin"( #rentice Hall o& India #rivate 9td)( ew >elhi);$4<

SMD72 %eail a+ +isri?uio a+ Maageme

#i 6: Defiiio" im>orace a+ sco>e of %eailig: 1volution o& 7etail Competition(+ The Eheel

o& 7etailin"( the 0ccordion)

#i 2: The 7etail 9i&e C'cleD 1mer"in" Trends in 7etailin"D The 7etail Scenario in IndiaD 7etail

ormats)

#i *: Iformaio !a'erig i %eailig 7etail Strate"ic #lannin" and -peration ana"ementD

7etail inancial Strate"'D Tar"et arket Selection and 7etail)

#i 0: 9ocationD Store >esi"n and 9a'outD Visual erchandisin" and >ispla's)

#i 9: Merc'a+ise Plaig" %u'in" and Handlin"D erchandise #ricin"D 7etail CommunicationiAD #romotional Strate"'D 7etail Human 7esources ana"ementD Customer Service( The :0#s

odel( Customer 7elationship ana"ement)

#i ;: %eail Maageme Iformaio S&sems 7etail 0uditsD -nline 7etailin"D :lobal 7etailin"D

9e"al and 1thical Issues in 7etailin"

%eferece Boo/s:

$) %erman %) 1vans F) 7) ;2,,<( 7etail ana"ement( 6th 1dition( #earson 1ducation)

2) >unne #)( 9usch 7)) and >avid 0) ;2,,2<( 7etailin"( th ed)( South+Eestern( Thomson

9earnin" Inc)

!) >avid ulcah'D Earehouse >istribution and -perations HandbookD c:raw+Hill Handbooks

SMD7* Mar/eig of Ser1ices

40





SMD70 A+1erisig a+ Bra+ Maageme

#i 6: Iro+ucio o A+1eriseme: Concept and de&inition o& advertisement G Social( 1conomicand 9e"al Implications o& 0dvertisement G settin" advertisement objective G 0d) 0"encies G selectionand remuneration G advertisement campai"n)

#i 2: A+1eriseme Me+ia: edia plan G t'pe and choice criteria G reach and &reBuenc' o&advertisements+ cost o& advertisements related to sales G media strate"' and schedulin")

#i *: Desig a+ E=ecuio of A+1eriseme: essa"e development G di&&erent t'pes o&

advertisement G la'out G desi"n appeal G cop' structure G advertisement production G print G 7adio)T)V) and web advertisement G edia 7esearch G testin" validit' and reliabilit' o& ads G measurin"

impact o& advertisements)

#i 0: Bra+coce>: ature and Importance o& %randD %rand vs) :enerics( %rand 9i&e C'cle( %rand

ame and %rand ana"ementD

#i 9: Bra+ I+ei&: Conceivin"( #lannin" and 1Aecutin" ;0aker odel<( %rand 9o'alt'( easures

o& 9o'alt'D %rand 1Buit'? Concepts and easures o& %rand 1Buit'+Cost( #rice and Consumer %ased

ethodsD Sustainin" %rand 1Buit'D %rand #ersonalit'? >e&inition o& %rand #ersonalit'( easures o&

#ersonalit'( ormulation o& %rand #ersonalit'D %rand Ima"e Vs %rand #ersonalit')

#i ;: Bra+ Posiioig: Concepts and >e&initions( 7epositionin"( Celebrit' 1ndorsement( %rand

1AtensionD >i&&erential 0dvanta"e? Strate"ies &or Competitive 0dvanta"e( %rand #'ramidD %randin" in

di&&erent sectorsD 7ole o& In&ormation in %rand ana"ementD 7ole o& e+ communities in %randana"ement)

%eferece Boo/s:

$) 0kaker( >avid 0)( %atra( 7ajeev and 'ers( Fohn :)( 0dvertisin" ana"ement( #rentice Hall(

ew Ferse'( $664)

2) Hard( orman( The #ractice o& 0dvertisin"( %utter worth Heinemann( -A&ord( 2,,)

!) 0rnold( >avid( The Handbook o& %rand ana"ement( 7andom Centur' House( 9ondon 2,,2)

42



SMD79 %ural a+ Social Mar/eig

#i 6: %ural Mar/eig Iro+ucio: >e&initionD 'ths and 7ealit' o& 7ural arketsDCharacteristics o& 7ural #eopleD 7ural market 1nvironmentD 7ural In&rastructureD #roblems o& 7uralarketin" as re"ards #roduct #ositionin"D >istributionsD 9an"ua"eD ediaD Transport etc) Challen"es

&or 7ural arketin"

#i 2: %ural Mar/eig Sraegies: 7ural arket Se"mentationD #roduct Strate"iesD #ricin"

Strate"iesD #romotion Strate"iesD >istributor Strate"ies)

#i *: 7ural arketin" 7esearchD 7ole o& IT in 7ural arketin" ;e+Chaupals etc)< with &ew casestudiesD arketin" o& 7ural and Cotta"e Industr' #roducts) uture o& 7ural arketin" in India)

#i 0: Fou+aio of Social Mar/eig: >e&initionD ature and ScopeD Social arketin" Challen"esDConceptual ramework o& Social arketin"D eed &or Social arketin")

#i 9: Social Mar/eig Sraegies a+ A>>licaios: Social arkets Se"mentationD #roductStrate"iesD arketin" iAD #ricin" Strate"ies)

#i ;: #romoter Strate"ies? 7ole o& :ovt) and :-Ks in Social arketin"D Social arketin"D 0pplied

in amil' #lannin"D edicareD Small Savin"sD 0I>S #revention

%eferece Boo/s:

$) rishnamachar'ulu 0nd 9alitha 7amakrishnanD 7ural arketin"D #earson 1ducation India

2) ash'ap( #radeep 0nd 7aut( SiddarthaD 7ural arketin"D %i.tantra

!) 7uchika 7amakrishnanD 7ural arketin"D ew Centur'

SMD7; Promoio Maageme a+ Busiess o Busiess Mar/eig

#i 6: Iro+ucios - O1er1ie.? Ehat is %2%( Character o& %2%( Character o& %2%)

#i 2: B2B Purc'ase Fucio: -r") %u'er %ehavior( arket -pportunities in %2%( arketin"Strate"' in %2%( arketin" Strate"' in %2%( Eeavin" arketin" into the abric o& the &irm)

#i *: Maagig B2B Pro+ucs: #ricin" @ e"otiations( Channels( Communicatin" with Customers

;IC<) 0dvertisin"( Trade( and #7(-ne+to+-ne edia( Sales and Sales ana"ement( #roject

#resentation

#i 0: Iro+ucio o Sales Promoio: Scope and role o& sale promotion G de&inition G objective

sales promotion sales promotion techniBues G trade oriented and consumer oriented)

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#i 9: Sales Promoio Cam>aig: Sales promotion G 7eBuirement identi&ication G desi"nin" o&sales promotion campai"n G involvement o& salesmen and dealers)

#i ;: -ut sourcin" sales promotion national and international promotion strate"ies G Inte"rated

promotion G Coordination within the various promotion techniBues G online sales promotions)

%eferece Boo/s:

$) Fe&&re' HeilbrunnD arketin" 1nc'clopedia? Issues and Trends Shapin" the utureD mericanarketin" 0ssociation

2) >avid ordD nderstandin" %usiness arketin" and #urchasin"D Cen"a"e 9earnin" %usiness

#ressD ! edition

!) Fohn CoeD The undamentals o& %usiness+to+%usiness Sales @ arketin"D c:raw+HillD $edition

SMD7 Cosumer Be'a1ior

#i 6: Iro+ucio o cosumer ?e'a1ior G>e&inition o& consumer behavior( applications o&

consumer behaviour +Consumer behavior and marketin" strate"'( Consumer research+#rimar' andsecondar' methods+tools used+surve'( &ocus "roups( personal interviews( projective techniBues(

Consumer se"mentation+bases o& se"mentation+demo"raphic( behavioural bene&itD Consumer modelin"+

1conomic model+ps'choanal'tical model G sociolo"ical model)

#i 2: Ifluece of social class +>e&inition and meanin" o& social strati&ication+&actors responsible &or

social strati&ication+characteristic &eatures o& social classes+ social in&luence on consumer behavior):roup >'namics and consumer re&erence "roups+ de&inition and meanin" o& "roup G reasons &or

&ormation o& "roup+ t'pes o& "roups relevant to consumer behaviour in&ormation

#i *: I+i1i+ual +eermias+#erception+&actors in perception+ meanin" o& perception+ perceptual

process+&actors responsible &or perceptual distortion( 9earnin"+ EeberKs law+Classical conditionin"+

operant conditionin"+marketin" implications+ Components o& learnin" process( #ersonalit' andemotion( #ersonalit' Gmeanin" and nature G characteristics o& personalit'+ sta"es in the development o&

personalit'+ personalit' in&luences and consumer behaviour

#i 0: Moi1aio ee+s goals d'namic characteristics o& motivation G consumer ima"er' and

perceived risk( hard core behavioural perspective+social learnin" perspective+co"nitive approach+ biolo"ical approach+rational eApectations ps'choanal'tical perspective+aslowKs hierarch' o& needs+

#roperties o& motivation+ Three main t'pes o& con&licts+ 0ttitudes+de&inition belie&s+ a&&ect+ behavioural

intention+attitude chan"in" strate"ies)

#i 9: Self coce>( situational in&luences and li&est'le+overview( Consumer decision makin" process(

44



#i ;: Cosum>io a+ >os >urc'ase ?e'a1iour? Consumer satis&action concept( co"nitive

dissonance( consumer deli"ht( Consumer Value( Consumer Value >eliver' Strate"ies( Competitiveadvanta"e throu"h customer value In&ormation G Customer value determination process + easurin"

customer satis&action)

%eferece Boo/s:

$) Schi&&man 9):) and anuk 9)9)( Consumer %ehaviour( 6th 1dition( #rentice Hall o& India( ew>elhi)

2) Seth( F) ) @ ittal( %) ;2nd ed)( 2,,!<) Customer %ehaviour+0 ana"erial #erspective)

Thomson South+Eestern)

!) Hawkins( >) I) @ 7o"er( F) %) and enneth( 0)C) ;2,,$<) Consumer %ehaviour+%uildin"arketin" Strate"') Irwin c:raw+Hill( ew Lork)

SMD7, Cusomer %elaios'i> Maageme

#i 6: Iro+ucio: >e&inition o& C7( C7 as a business strate"'( elements o& C7( C7

processes and s'stems)

#i 2: Sraeg& a+ Orgai8aio of C%M: Histor' o& C7( >'namics o& Customer Supplier

7elationships( ature and conteAt o& C7 strate"'( The relationship oriented or"ani.ation)

#i *: Mar/eig As>ecs of C%M: Customer knowled"e( privac' issues( communications and

multi channels in C7( the individuali.ed customer proposition( 7elationship polic')

#i 0: Aal&ical C%M: 7elationship data mana"ement( >ata anal'sis and data minin"(

Se"mentation and selection( 7etention and crosssell anal'sis( 1&&ects o& marketin" activities( 7eportin"results) -perational C7? Call centre mana"ement( Internet and website( >irect mail)

#i 9: Colla?orai1e C%M-C%M Su?s&sems: Contact ana"ement( Campai"n ana"ement( Sales

orce 0utomation) Choosin" C7 Tools / So&tware #acka"e? Shortlistin" prospective C7 vendors(settin" evaluation criteria &or the appropriate C7 packa"e( selection C7 implementation)

#i ;: C%M s&sems a+ Im>lemeaio: C7 s'stems( Implementation o& C7 s'stems( 1thicalIssues in C7

%eferece Boo/s:

$) %arnes( Fames :)( Secrets o& Customer 7elationship ana"ement( c:raw Hill( ew Lork(

2,,$)

2)) cenna( 7e"is( 7elationship arketin"? Success&ul Strate"ies &or the 0"e o& the Customers(

0ddison Eesle' #ublishin" Compan'( 2,,8)

!) Stone( erlin and Eood rock( eil( 7elationship arketin"( ko"an #a"e( 9ondon( 2,,4)

45



!rou> E: Fiacial Maageme

SME 76 Securi& aal&sis a+ >orfolio maageme

#i 6 Iro+ucio

Concepts o& investment+ inancial and non+&inancial &orms o& investment G -bjectives o& &inancial investment( investment methods G Securit' and non+securit' &orms o& investment G Sources o&

investment in&ormation+ Investment Instruments)

#i 2 Fiacial mar/es:

primar' and secondar' markets G major pla'ers and instruments in secondar' market + unctionin" o&

stock eAchan"es( tradin" and settlement procedures at S1 @ %S1)) Stock markets "uidelines on primar' @ secondar' markets) <) %ehaviour o& stock market prices( implications o& e&&icienc' market

h'pothesis &or securit' anal'sis and port&olio mana"ement)

#i * $aluaio of securiies?

bond and &iAed income instruments valuation Gbond pricin" theorems( duration o& bond and

immunisation o& interest risk( term structure o& interest rate( determination o& 'ield curves( valuation o&

eBuit' and pre&erence shares ;>ividend capitalisation @ C0#<

#i 0 %is/ ?

0nal'sis o& risk @ return( concept o& total risk( &actors contributin" to total risk( s'stematic anduns'stematic risk( de&ault risk( interest rate risk( market risk( mana"ement risk( purchasin" power risk)

7isk @ risk aversion) Capital allocation between risk' @ risk &ree assets+tilit' anal'sis(

#i 9 Fu+ameal Tec'ical Aal&sis of eGui& soc/ )Concept o& intrinsic value) -bjectives and belie&s o& &undamental anal'sts) 1conom'+Industr'+

Compan' &ramework( 1conomic anal'sis and &orecastin") Theor' o& Technical anal'sis( points and

&i"ures chart( bar chart( contrar' opinions theor'( con&idence indeA 7S0( 7SI( ovin" avera"eanal'sis( Fapanese Candlesticks)

#i ; Mo+er >orfolio 'eor& ?0sset allocation decision) >ominant @ 1&&icient port&olio simple diversi&ication( arkowit.

diversi&ication model( selectin" an optimal port&olio G Sharpe sin"le indeA model) >etermination o&

corner port&olio) #rocess o& port&olio mana"ement G International >iversi&ication) #ort&olio per&ormance evaluation? Sharp @ Tre'nor @ FensenKs measure) #ort&olio revision G 0ctive and passive

strate"ies @ &ormula plans in port&olio revision) utual &unds+ t'pes( per&ormance evaluation o& mutual&unds( &unctions o& 0sset ana"ement Companies)

%eferece Boo/s:

$ Investment 0nal'sis and #ort&olio mana"ement G #rasanna Chandra

G TH + 2nd 1dition( 2,,

2 Investments G Zvi Bodie( @ ohant' G TH G 4th 1dition( 2,,)

!) Securit' 0nal'sis @ #ort&olio ana"ement( S)%hat( 1Acel %ooks)

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)

SME72 Mergers" AcGuisiios Cor>orae resrucurig

#i 6 Mergers A Iro+ucio?In the nature o& acBuisitions and amal"amations) t'pes o& mer"er G motives behind mer"ers G theories

o& mer"ers G operatin"( &inancial and mana"erial s'ner"' o& mer"ers G value creation in hori.ontal(

vertical and con"lomerate mer"ers G internal and eAternal chan"e &orces contributin" to @ 0

activities 0 strate"ic perspective+ industr' li&e c'cle and product li&e c'cle anal'sis in @0 decision(strate"ic approaches to @0+ SE-T anal'sis( %C: matriA( #orterKs ive &orces model

#i 2 Legal Frame.or/ 9e"al and re"ulator' &rame work o& @ 0 G provisions o& compan'Ks act

$64( Indian Income TaA act $64$ G S1%I take over code( #rovisions o&

Competition 0ct)

#i * Cor>orae resrucurig?

>i&&erent methods o& restructurin" G joint ventures G sell o&& and spin o&& G divestitures G eBuit' carveout G levera"ed bu' outs ;9%-< G mana"ement bu' outs G master limited partnerships G emplo'ee stock

ownership plans ;1S-#<

#i 0 Merger Process?>'namics o& @0 process+ identi&ication o& tar"ets ne"otiation closin" the deal) ive+sta"e model G

due dili"ence ;detailed discussion<)#rocess o& mer"er inte"ration G or"ani.ational and human aspects G

mana"erial challen"es o& @ 0

#i 9 $aluaio?Valuation approaches Gdiscounted cash &low valuation G relative valuation G valuin" operatin" and&inancial s'ner"' G valuin" corporate control G valuin" o& 9%- ethods o& &inancin" mer"ers G cash

o&&er( share eAchan"e ratio G mer"ers as a capital bud"etin" decision

#i ; Accouig a+ a=aio for amalgamaio?#oolin" o& interest method( purchase method G procedure laid down under Indian companies act o&

$64 Takeovers( t'pes( hostile takeover approaches( Takeover de&enses G &inancial de&ensive measures

G Coercive o&&ers and de&ense G anti+takeover amendments G poison pill de&ense 9e"al and re"ulator'&rame work o& @ 0 )

%eferece Boo/s:

$) er"ers acBuisitions and %usiness valuation

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2) 7avindhar Vadapalli

G 1Acel books( $/e 2,,5

2 0shwath >amodaran G Corporate inance+Theor' 0nd #ractice G Fohn Eile' @ Sons

! Compan' 9aw @ #ractice G TaAmann G 7ecommended book &or

module+8

SME7* Cor>orae Busiess a=aio a+ Plaig

#i 6 Iro+ucio:

>e&initions( 7esidential status( Heads o& Income( Computation o& TaAable Income)

#i 2Ta=aio of Com>aies:

Special #rovisions in Computation o& #ro&its &rom %usiness( >eductions &rom :ross Total Income(0mal"amations o& Companies and &iscal Incentives( inimum 0lternate TaA on Companies( Special

#rovisions relatin" to TaA on >istributed #ro&its o& >omestic Companies)

#i * Ta= Plaig:

Concepts relatin" to TaA 0voidance and TaA 1vasion( TaA #lannin" with re&erence to? 9ocation o&

ndertakin"( T'pe o& 0ctivit'( -wnership #attern( >ividend #olic'( Issue o& %onus Shares( InterCorporate >ividends and Trans&ers( TaA #lannin" relatin" to? 0mal"amations and er"ers o&

Companies) TaA considerations in respect o& speci&ic mana"erial decisions like ake or %u'( -wn or

9ease( Close or Continue( Sale in >omestic arkets or 1Aports( Capital %ud"etin" >ecisions(

ana"erial 7emuneration( orei"n Collaboration and Foint Ventures)

#i 0 Ta= Maageme: ilin" o& 7eturns and 0ssessments( #enalties and #rosecutions( 0ppeals and

7evisions( 0dvance TaA( T>S( 0dvance 7ulin"s( 0voidance o& >ouble TaAation 0"reements) #i 9 I+ia La.s a+ %egulaios !o1erig Ieraioal Trasacios?

10D TaAation o& &orei"n incomeD orei"n investmentsD Settin" up o&&ices and branches abroadD

7estrictions on trade in endan"ered species and other commodities)

#i ; Legal Frame.or/ of Ieraioal Busiess:

ature and compleAitiesD Code and common laws and their implications to business

%eferece Boo/s:

$) 0huja( :) ) @ :upta( 7avi( S'stematic 0pproach to Income TaA) 0llahabad( %harat 9awHouse)

2) %ha"wati #rasad( >irect TaAes 9aw @ #ractice( Eishwa #rakashan)

!) an"a( F) %) and #alkhivala( ) 0)( Income TaA( %omba'( ) ) Tripathi)

SME70 Ieraioal Fiacial Maageme

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#IT 6 Iro+ucio

International &inancial 1nvironment+ The Importance( rewards @ risk o&

international &inance+ :oals o& C+ International %usiness methods G

1Aposure to international risk+ International onetar' s'stem+ ultilateral

&inancial institution+:overnment in&luence on eAchan"e rate)

#IT 2 Ieraioal flo. of fu+s

%alance o& pa'ments;determination o& currentaccount( capital account @ -70<+International Trade &lows+International

Capital lows+0"encies that &acilitate International &lows G 1Builibrium(

diseBuilibrium @ adjustment o& %alance o& pa'ment @ Trade de&icits)

#IT * Ieraioal Fiacial Mar/es

orei"n eAchan"e markets+&orei"neAchan"e tradin"+Cash @ Spot eAchan"e markets+&orei"n eAchan"e

rates @Buotation+ &orward markets+1Achan"e rate %ehavior+Cross 7ates+orei"neAchan"e market participants+arbitra"e pro&it in &orei"n eAchan"e markets(

Swi&t echanism)

#IT 0 Forecasig foreig E=c'age rae

easurin" eAchan"e rate movements+1Achan"e rate eBuilibrium G actors e&&ectin" &orei"n eAchan"e

rate &orecastin" eAchan"e rates+ international parit' relationship? interest rate parit'( purchasin" power parit' @ &isher e&&ects)

#IT 9 Foreig E=c'age e=>osure

ana"ement o& Transaction eAposure+ana"ement o& Translation eAposure+ ana"ement o&

1conomic eAposure+ana"ement o& political 1Aposure+ ana"ement o& Interest rate eAposure)

#IT ; Foreig e=c'age ris/ Maageme

Hed"in" a"ainst &orei"n eAchan"e eAposure G orward market+ utures arket+ options arket+

Currenc' Swaps+Interest rate Swap+ Cross currenc' Swaps+Hed"in" throu"h currenc' o& invoicin"+

Hed"in" throu"h miAed currenc' invoicin" GHed"in" throu"h

selection o& suppl'in" countr') Countr' risk anal'sis( International Capital %ud"etin"? Concept(#roblems associated( 1valuation o& a project( actors a&&ectin"( 7isk 1valuation( Impact on Value)9on"

term 0sset @ 9iabilit' mana"ement?+orei"n >irect investment Gorei"n port&olio investment+

International inancial instruments International %ond @ 1Buit' market)short term 0sst @ liabilit'mana"ement?+Eorkin" Capital #olic'+Cash mana"ement G7eceivable ana"ement+ Inventor'

ana"ement+ Short term( inancin" decision G international %ankin" and mone' market)

%eferece Boo/s :

$) 1un @ 7esnick G International inance ana"ement +++;Tata

c:raw Hill<( /e

2) Fe&& adura International inance ana"ement +++;Thomson<( 5/e(

2,,

49



!) #):) 0pte+International inance ana"ement+ ; Tata c:raw Hill<(

/e

SME79 I1esme Ba/ig

#i 6 Esseials of 'e EGui&-Soc/ Mar/e?The new issue market/Initial #ublic -&&erin"s ;I#-s< +#ublicl' Traded arkets? actors a&&ectin" thesecondar' tradin" market( stock eAchan"es( market indices( liBuidit' and volatilit' issues +Corporate

e&&ects on stock pricin"( price/earnin"s ratios( book value( valuation based on eApectations vs historical

reportin" +1Aternal and international economic e&&ects on stock market values( liBuidit' and volatilit'+undamentals o& stock market technical anal'sis +#rivate 1Buit'/Venture Capital and >irect

Investment)

#i 2 Esseials of 'e Fi=e+ Icome-Bo+ Mar/e

>i&&erences between stocks/eBuit' and bonds/credit markets +undamentals and mathematics o& the

credit( &iAed income/bond market +Corporate credit and economic impacts on bond markets( interest

rates( 'ields and credit pricin" spreads( Investment :rade vs on Investment :rade ;Hi"h Lield/Funk%onds< +undamentals o& the workin"s o& the credit markets +Convertible %onds and 0sset %acked

Securities +Tradin"( #ositionin"( nderwritin" and >istribution +7atin" 0"encies)

#i * Maageme of Pu?lic Offers a+ Pri1ae Placemes

Initial #ublic -&&ers) 7i"hts Issues and Secondar' #ublic -&&ers #ublic -&&ers o& >ebt Securities -verseas Capital arket Issues) 1Ait -&&ers

#i 0 Cor>orae A+1isor& Ser1ices

%usiness 0dvisor' ServicesK(#roject 0dvisor' Services inancial 7estructurin" 0dvisor'( er"ers and 0cBuisitions 0dvisor'

#i 9 Esseials a+ ierrelaios'i> ?e.ee a+ amog Issuers-Borro.ers"

Intermediaries/nderwriters and Investors &or the eBuit' and bond markets+Individual investors+Institutional Investors( banks( mutual &unds( investment mana"ers( pension &unds( insurance

companies( and hed"e &unds +>evisin" and anal'.in" an investment strate"')

#i ; Legal-%egulaor& Com>liace(

7isk ana"ement and %ack -&&ice +1thics( insider tradin"( corporate "overnance( &iduciar'

responsibilities +Compliance and 7e"ulator' 1nvironment +Credit( arket( -perations/#rocessin" 7isk

ana"ement +>ocumentation( Transaction #rocessin"( inancial Control and 7eportin" )%eferece Boo/s:

$) Subraman'am( #ratap( Investment bankin" Tata c:raw+Hill $st ed)

2) The %usiness o& Investment %anks b' ichel leuriet

50

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SME7; Fuures" O>ios a+ %is/ Maageme

#i 6 Fu+ameals of +eri1ai1es: %asics o& hed"in" credit( currenc' and interest rate risks

+>i&&erence between hed"in" and speculation +>evisin" and anal'.in" a borrowin" and hed"in"strate"' +Hed"e unds vs und ana"ers/utual unds

#i 2 For.ar+s a+ FuuresD -ption &undamentals? calls( puts( and underl'in"D Hed"in" withutures( -ption #ositions and Strate"iesD %inomial and %lack+Scholes -ption Valuation) Introduction

to Interest 7ate >erivativesD Credit 7iskD Credit >erivatives

#i * Interest rate markets+

T'pe o& rates( Nero rates( %ond pricin"( >eterminin"

Nero rates( arward rules( arward rate a"reements ;70<( Treasur' bond

@ Treasur' note &utures( Interest rate derivatives ;%lack model<)

#i 0 %is/ maageme: objective o& 7isk mana"ement( Identi&'in" t'pes o& risk( mana"ement o&

translation( transaction and economic eAposure) 3uanti&'in" risk and Hed"in" techniBues

#i 9 Cre+i ris/

%ond prices and the probabilit' o& de&ault( Historical de&aulteAperience( 7educin" eAposure to Credit risk( Credit de&ault swaps( Total

return swaps( Credit spread options( Collaterali.ed debt obli"ation)

#i ; $alue a %is/ ($A%)Measure"

Historical simulation( odel buildin" approach( linear approach( 3uadratic model( onte Carlo

simulation( stress testin" and back testin")

%eferece Boo/s:

$) utures( -ptions and Swaps G 7obert E olb G %lackwell#ublishin")

2) Introduction to >erivatives and 7isk ana"ement G Chance G

Thomson 9earnin"( 4/e( 2,,!) -ptions utures @ -ther >erivatives+ Fohn C)Hull + ;#earson

1ducation<( 4/e

SME7 Ieraioal Accouig Pracices

#i 6 Iro+ucio G Causes o& international di&&erences G some major di&&erences in &inancialreportin"( International classi&ication o& &inancial reportin" G international harmoni.ation o& accountin"

G the reBuirements o& international accountin" standards)

51



#i 2 Fiacial re>orig i #SA" #3" 0ustralia and rance( inancial reportin" in :erman'(

etherlands( Fapan and Third world( countries with special emphasis on le"al issues( accountin"standards and( consolidation o& accounts)

#i * Issues i Ieraioal accouig G Consolidation G &orei"n currenc' translation G se"mental

reportin" G &orei"n eAchan"e risk mana"ement)

#i 0 Harmoi8aio i Fiacial re>orig (Standardi.ation and Harmoni.ation ( role o&

international accountin" bodies ;I0SC< in harmoni.ation)

#i 9 Muliaioal Trasfer Pricig G -bjectives o& trans&er pricin" G selectin" a trans&er price G

internal revenue code and trans&er pricin")

#i ; E'ical issues i ieraioal accouig G Incidence and implications o& window dressin"

;cases<

%eferece Boo/s:

$) rederick > S Choi G International inance @ 0ccountin" Hand book G Fohn Eile'2) Fames 0 Schweikart G International 0ccountin"? 0 Case 0pproach G c:raw Hill

!) wabena 0n'ane+tow G International Handbook o& 0ccountin" 1ducation and Certi&ication G

#er"amon #ublishers

SME7, Proec A>>raisal a+ Fiace

#i 6 A O1er1ie. of Proec Fiace: Introduction to project &inance and overview o& the project

&inance market( project li&e c'cle and its impact on the &easibilit'( 0 stud' o& Eorld %ank #roject

7eports #roject Initiation and 7esource 0llocation? The Importance o& a #roper 0llocation o&7esources( #rocess o& 7esource 0llocation at the Corporate 9evel( #rocess o& 7esource 0llocation at

the %usiness nit 9evel( :eneration o& #roject Ideas and Creativit')

#i 2 Mar/e A+ Dema+ Aal&sis: Identi&ication o& the Tar"et market( choice o& the arket

Strate"'( #rojection o& >emand usin" #rimar' >ata and Secondar' >ata( #rojection o& >emand usin"

3ualitative odels)

#i *Tec'ical Aal&sis: Selection o& 0ppropriate Technolo"'( 0cBuisition o& Technolo"'( #rocess

o& #rocurement o& aterials( Choice o& a :ood 9ocation &or the #roject( >esi"n o& the 9a'out o& theacilities at the #roject Site)

#i 0Fiacial >roecios: The Cost o& the #roject( The eans o& inance( 1stimation o& Eorkin"

Capital( #ro&itabilit' 1stimations( %alance Sheet #rojections( #rojections o& Sources and ses o& unds)

#i 9 E1iromeal A>>raisal of Proecs? eanin" o& 1nvironment and #ollution( #ollution

Created b' >i&&erent Industries( ethods o& #reventin" #ollution( 1nvironmental 7e"ulations in India(1nvironmental Impact 0ssessment &or #rojects) Social Cost %ene&it 0nal'sis? The 7ationale &or SC%0(

>i&&erent 0pproaches to SC%0

52



#i ; $aluig Proecs: 0ppraisin" a #roject b' >iscountin" and on->iscountin" Criteria(

0ppraisin" #rojects with Special eatures( C 0pproach( 177 0pproach( 7eal -ptions G Issues invaluin" lon" term projects( ana"in" #roject 7isks? How risk mana"ement creates value in project

&inance)

%eferece Boo/s:

$) #rasanna Chandra G #roject #lannin"? 0nal'sis( Selection( Implementation and 7eview G TH(/e

2) arendra Sin"h G #roject ana"ement and Control G H#H ( 2,,!

!)icholas G #roject ana"ement &or %usiness and Technolo"'?

#rinciples and #ractice G #earson / #HI

SME7 Commo+i& a+ Price ris/ Maageme

#i 6 Commo+i& S>o Mar/e:

Importance and need G T'pes o& Commodit' market G Structure Cate"ories o& Commodit' arkets0"ricultural Commodit' arket? -verview G :rain arket G So&t Commodities G 9ivestock and Citrus

&ruits G

#i 2 Tec'ical Aal&sis of Agriculural Commo+i& Meal Mar/e :

Structure o& etal arket ;9ondon etal 1Achan"e< G Industrial etal G #recious etalG

Characteristics o& etal #rices G etal 9i&e C'cle and Convenience 'ield G Technical 0nal'sis o&

etal Commodit' 1ner"' arket?

#i * 4orl+ Oil Mar/e G

7ole o& -#1C @ #olitical &actors in&luencin" pricin" G #rice settin" o& crude oil car"o G 7e&ined

product market G atural :as market G Spot( utures and -ptions G 1lectricit' arket G Technical0nal'sis o& 1ner"' Commodit')

#i 0 Isrumes I1esme Sraegies:

Commodit' Swaps( Swaption( Swin" contracts and 7eal options? Swaps G Swaption)

#i 9 4ea'er a+ Commo+i& mar/e: Eeather >erivatives G Eeather and 0"riculture derivative G Eeather and Crude -il)

#i ; 4a&s of i1esme i Commo+iies: Commodit'( the new asset class G In&lation and commodit' prices G >iversi&ication G Commodit'

IndeAes and &unds ;1Achan"e Traded unds( #ension unds<

%eferece Boo/s:

$) -ptions utures @ -ther >erivatives+ Fohn C)Hull + ;#earson 1ducation<( 4/e

2) -ptions @ utures+ Vohra @ %a"ri + ;TH<( 2/e

!) >erivatives+ Valuation @ 7isk ana"ement+>ubo&sk' @ iller +

;-A&ord niversit' #ress<( 2,,/,

53



SME67 Maagig Fiacial isiuios a+ Mar/es

#i 6 Fiacial Isiuios a+ Ecoomic De1elo>me: ature and 7ole o& inancial S'stem? inancial S'stem and inancial arkets( 1&&icienc'( Stabilit'(

Technolo"'( :overnment Intervention in the inancial S'stem)

#i 2 Ceral Ba/ig a+ Moear& Polic&:

Central %ankin" unctions( one' Creation? #rocess and control( onetar' #olic')OEill also cover an

overview o& one'( #rices( 1Achan"e 7ates( and Interest 7ates? onetar' 1Apansion( Interest 7ates

and 1Achan"e 7ates( onetar' 1Apansion and #rices( 7eal and ominal Values( In&lation and Interest7ates( In&lation and 1Achan"e 7ates( The Indian inancial S'stem? Introduction( The #re $6$ #eriod(

The #ost $6$ period( The Indian inancial S'stem? The 1mer"in" Hori.on)

#i * T'e I+ia Fiacial S&sem:

Introduction( 1volution o& odern Commercial %anks? 1volution o& %ank 0ssets( 9iabilities and

0ctivities( %ankin" Structure( atchin" 7evenues and Costs o& Commercial %anks( 7ecover' o&0dvances and >ocumentation) Capital 0deBuac'( 0ccountin" #olicies and related matters( >irected

Investments and Credit #ro"rams and Interest 7ates( ethods and #rocedures in %anks( 7e"ulation and

Supervision o& the inancial Sector( Treasur' and 7isk ana"ement in %anks( arketin" o& %ank

Services( 7elationship %ankin" and Innovations)

#i 0 Fu+ameals of 'e Foreig E=c'age Mar/es +

How the spot and &orward &orei"n eAchan"e markets work +%asics o& currenc' and cross border risks+Cross border &undin" and hed"in")

#i 9 Ieraioal Ba/ig:

-&&shore %ankin"( ultinational %ankin"( %ankin" Consolidation)

#i ; Fiace Com>aies

The 1volution o& inance Companies( The #resent Status and the icro inance and its importance in

7ural 1conom') Insurance Companies? 1conomics o& Insurance( The Insurance Industr' and its

7e"ulation( 9IC and :IC) >evelopment %anks/ 7ecent Trends Current >evelopments? e%ankin"

%eferece Boo/s:

$) %halla( V) ) ;2,,<) ana"in" International Investment and inance) ew >elhi( 0nmol)

2) Saunders( 0nthon'( Cornett( arcia illon ;th ed)( 2,,<) inancial Institutions ana"ement) Tatac:raw Hill)

!) %hole( 9)) ;th ed)( 2,,<) inancial Institutes @ arkets) Tata c:raw Hill)

SME 66 Ecoomerics a+ Fiacial Mo+el lig


54



SME62 Secorial A>>licaios a+ Emergig Issues i Fiace


!rou> F: Orgai8aioal Be'a1ior a+ Huma %esource Maageme

SMF 76 Maageme of I+usrial relaios La?our Legislaio 0<7<7

#i 6 I+usrial %elaio Maageme

Concept+ 1valuation G %ack"round o& industrial 7elations in India+ In&luencin" &actors o& I7 inenterprise and the conseBuences) 1conomic( Social and #olitical environments? 1mplo'ment Structure

G Social #artnership G Eider approaches to industrial relation G 9abour arket)

#i 2 Tra+e #ioIntroduction G >e&inition and objective G "rowth o& Trade nion in India+trade nions 0ct( $624 and

9e"al &ramework+nion reco"nition+nion #roblems+1mplo'ees 0ssociation+introduction( -bjectiveembership( inancial Status)

#i * @uali& of 4or/ Life

EorkersK #articipation in ana"ement G EorkerKs #articipation in India( shop &loor( #lant 9evel(

%oard 9evel G EorkersK Eel&are in India scenario+ Collective bar"ainin" concepts @ Characteristics G#romotin" peace)

#i 0 I+usrial Dis>ues

eanin"( nature and scope o& industrial disputes G Cases and ConseBuences o& Industrial >isputes G#revention and Settlement o& industrial disputes in India) 1mplo'ee :rievances? Causes o& "rievances G

Conciliation( 0rbitration and 0djudication procedural aspects &or Settlement o& :rievances G Standin"-rders G Code >iscipline)

#i 9 La?our 4elfare

Concept+-bjectives+scope+eed GVoluntar' wel&are measures+Statutor' wel&are measures+9abour+

Eel&are &unds) Child 9abour Gemale 9abour GContract 9abour GConstruction 9abour+ 0"ricultural

9abour+>isabled+Social securit'+Implications)

#i ; La?our la.s

actories 0ct( $68( #a'ment o& wa"es 0ct $6!4( The minimum wa"es 0ct +$68( The industrial

disputes 0ct $65( The 1mplo'ees #rovident und @ isc) 0ct $62

%eferece Boo/s:

$) %eaumont( #) %) ;$66<) The uture o& 1mplo'ment 7elations) 9ondon? Sa"e #ublication)

2) %areja( F)) ;2,,,<) Industrial 9aw) :al"otia #ublishin" House)

!) onappa( 0run ;2,,2<) Industrial 7elations) Tata c:raw Hill)

55



SMF72 Com>esaio Maageme 0<7<7

#i 6 Iro+ucio

Compensation? meanin"( objectives( nature o& compensation) ature @ Si"ni&icance o& wa"e( salar'

administration( essentials+inimum wa"e G air wa"e( 7eal wa"e( Issues and Constraints in Ea"e>etermination in India)

#i 2 Com>esaio s&sem +esig issues

Compensations #hilosophies( compensation approaches( decision about compensation( compensation+

base to pa'( individual Vs team rewards( #erceptions o& pa' airness( le"al constraints on pa' s'stems)

#i * Maagig Com>esaio

Strate"ic Compensation plannin"( determinin" compensation+the wa"e miA( >evelopment o& a %ase#a' S'stem? Fob evaluation s'stems( the compensation structure+ Ea"e and salar' surve's( the wa"e

curve( pa' "rades and rate ran"es( preparin" salar' matriA( "overnment re"ulation on compensation(

&iAin" pa'( si"ni&icant compensation issues( Compensation as a retention strate"')

#i 0 $aria?le Pa& a+ E=ecui1e Com>esaio

Strate"ic reasons &or Incentive plans( administerin" incentive plans( Individual incentive plans+#iecework( Standard hour plan( %onuses( erit #a'( :roup incentive plans+ Team compensation( :ain

sharin" incentive #lans( 1nterprise incentive plans+ #ro&it Sharin" plans( Stock -ptions( 1S-#s( 1V0)

1Aecutive compensation elements o& eAecutive compensation and its mana"ement( Internationalcompensation ana"ement)

#i 9 Maagig Em>lo&ee Beefis

%ene&its+ meanin"( strate"ic perspectives on bene&its+"oals &or bene&its( bene&its need anal'sis( &undin"

bene&its( benchmarkin" bene&it schemes( nature and t'pes o& bene&its( 1mplo'ee bene&its pro"rams+

securit' bene&its( retirement securit' bene&its( health care bene&its( time+o&& bene&its( bene&itsadministration( emplo'ee bene&its reBuired b' law( discretionar' major emplo'ee bene&its( creatin" a

work li&e settin"( emplo'ee services+ desi"nin" a bene&its packa"e)

#i ; o? E1aluaio" o? Descri>io a+ o? S>ecificaio

Fob 0nal'sis @ Its #rocess( ethods o& Fob 1valuation( Internal and 1Aternal 1Buit' in 7eward

ana"ement( 7ole o& Ea"e %oard @ #a' Commissions( International Compensation( nowled"e%ased Compensation( Team Compensation( Competenc' %ased Compensation)

%eferece Boo/s:

$) Henderson( 7ichard I) ;2,,<) Compensation ana"ement? 7ewardin" #er&ormance) #rentice Hall o& India #vt) 9td)

2)%er"mann @ Thomas( F) ;2,,!<)Compensation >ecision akin") Harcourt Colle"e #ublications)

3. icton( 7) ;2,,2<) Handbook o& Ea"e and Salar' 0dministration) 9ondon)

SMF7* Orgai8aioal C'age a+ Ier1eio Sraegies 0<7<7

56



#i 6 Orgai8aioal De1elo>me (OD)

Introduction( Histor' o& ->( Values( 0ssumptions @ %elie&s in ->( Theor' and ana"ement o& ->(

ana"in" the -> process( 0ction research @ ->) -r"ani.ational Chan"e? Challen"es o& chan"e(#rocess o& chan"e( Trans&ormational chan"e( ana"in" -r"ani.ational Trans&ormation)

#i 2 Orgai8aioal De1elo>me Ier1eio

-verview o& -r"anisation >evelopment Intervention( T'pes o& Interventions( Sensitivit' Trainin"( TeamInterventions( Third+ #art' #eacemakin" Interventions( Inter :roup Interventions( Comprehensive

Interventions( %-( 7ole #la'in"( uture Challen"es)

#i * Culure C'age >rocess

#ower @ politics and -r"anisation >evelopment( Cultural chan"e strate"ies( Corporate reor"ani.ation

@ sub culture mana"ement) 7esistance to or"anisational chan"e)

#i 0 Be'a1ioural im>licaios of c'age

The mani&est( latent @ paradoAical conseBuences o& chan"e( 7esi"ned behavioural compliance(

7eaction to >ownsi.in" @ >ela'erin"( ana"in" uncertaint' @ ambi"uit')

#i 9 Ier1eio Sraegies

Structural( Technolo"ical @ #rocess &actors in intervention( 0dvanta"es @ limitations o& chan"e

technolo"ies( 0ssociated leadership models( 9eadership @ chan"e process( 9eadership @ emotional

knowled"e strate"ies( 0chievin" con"ruence o& personnel( structure@ culture)

#i ; 3e& Issues i Orgaisaioal De1elo>me

Issues in Consultant+client 7elationships( 0ction 7esearch( 1thical Issues in -r"anisational>evelopment and uture o& -r"anisational >evelopment

%eferece Boo/s:

$) rench( E)( Cecil( H) %ell @ Fr) ;2,,<) -r"ani.ational >evelopment) #rentice Hall o& India #vt) 9td)

2) Fones( :) 7) ;2nd edition( 2,,<) -r"ani.ational Theor') 0ddison+Eesle' #ublishin" Compan')

!) %urnes %) ;$664<) ana"in" Chan"e? 0 Strate"ic 0pproach to -r"ani.ational >'namics) 9ondon(

#itman)

SMF70 Huma %esource Maageme: Sraegies a+ S&sems 0<7<7

#i 6 #+ersa+ig Sraegic H%M

Traditional Vs strate"ic H7( T'polo"' o& H7 activities( M%est &itK approach Vs M%est practiceK approach(

H7 strate"' and the role o& national conteAt( sectoral conteAt and or"ani.ational conteAt on H7 strate"'

and practices( Investment perspective o& human resources) H7 Strate"' ormulation? %rie& overview o&strate"ic plannin" and plannin" in S%s( H7 Strate"' and H7 #lannin"( H7 Strate"' in ultinational(

:lobal and Transnational companies( H7 contributions to strate"' competitive intelli"ence resource

reallocation decisions

#i 2 Aligig H% S&sems .i' ?usiess sraeg&

57



Sustained competitive advanta"e G how H7 adds value to the &irm H7 as scarce resource inimitable

resource non+substitutable resource( H7 leadin" strate"' &ormulation( 0lternative H7 s'stems +universalistic contin"enc' con&i"urational( Con"ruence and Inte"rated H7 s'stems( >esi"nin"

con"ruent H7 s'stems)

#i * H% Sraeg& i .or/force uili8aio

1&&icient utili.ation o& Human resource cross trainin" and &leAible work assi"nment work teams non+

unioni.ation( Strate"ies &or emplo'ee shorta"es( Strate"ies &or emplo'ee surpluses)

#i 0 H% sraeg& for raiig a+ +e1elo>me

%ene&its( plannin" and strate"i.in" trainin"( inte"rated learnin" with per&ormance mana"ement s'stem

and compensation)

#i 9 Hig' Performace 4or/ Pracices

Individual hi"h per&ormance practices( limitations o& individual H#E#( S'stems o& H#E# skill

s'stem motivatin" s'stem( Individual practices Vs s'stems o& practices( niversal practices Vscontin"enc' perspectives)

#i ; Sraegic H%M i emergig H% issues H7 Strate"' in work&orce diversit' virtual teams &leAitime and telecommutin" H7 outsourcin"

contin"ent and temporar' workers :lobal sourcin" o& labor( 1Apatriation and repatriation mana"ement

in "lobal H7( :ender discrimination and :lass ceilin" e&&ect( 1mplo'ee en"a"ement strate"ies(Talent mana"ement and retention)

%eferece Boo/s:

$) andula S) 7) ;2,,$<) Strate"ic Human 7esource >evelopment) 1astern 1conom' 1dition #rentice HallIndia)

2) %oAell @ #urcell( F) ;2,,!<) Strate"' 0nd Human 7esource ana"ement) #al"rave cmillan)

!) ello( F) 0) ;2,,2<) Strate"ic Human 7esource ana"ement) Thompson 9earnin"( Cincinnati(

-H?SE)

SMF79 Cross Culural a+ Ieraioal Huma %esource Maageme 0<7<7

#i 6 Ieraioal Orgai8aio

0pproaches to the stud' o& comparative emplo'ment( polic'( Conver"ence theor'( The culturalapproach( The institutionalist perspective)

#i 2 Ieraioal H%M Mo+els

#ooleKs adaptation o& the Harvard model( The %rewster and %ournois model o& International H7(

International H7( #roblems o& International 7esearch)

#i * Ieraioali8aio of H% Aci1iies

T'pes o& International %usiness( inter countr' >i&&erences a&&ectin" H7( causes &or Internationalassi"nments &ailure) 9imitations and advanta"es o& host countr' nationals ;HC<) #arent countr'

58



nationals ;#C<@ Third countr' national ;TC< ? International Sta&&in" #olic'( Selectin" International

ana"ers( 0daptabilit' @ Screenin"( ana"in" nowled"e Eorkers)

#i 0 #+ersa+ig Cross Culure

-r"anisation culture @ ational culture( Cross G culture Theories( Cross G Culture %usinessCommunication @ %ehaviour( Culture @ -r"anisational #er&ormance)

#i 9 Traiig Maiaiig Ieraioal Com>esaio

Trainin" &or 1Apatriate ana"ers( ational >i&&erences in Compensation( actors In&luencin"

International Compensation( Components o& 7emuneration #acka"e)1Apatriate #er&ormanceana"ement( 7epatriation( International 9abour relations( #roblems and solutions)

#i ; Huma %esource Maageme a+ a>a

Some innovative Fapanese ana"ement techniBues( such as just in time theor'( Bualit' circles and

ai.en( In&luence o& Fapanese ana"ement #ractices on Eestern 1mplo'ment practices)

%eferece Boo/s:

$) :upta( S)C ;2,,6<) TeAt book o& International H7( acmillan #ublishin")2) Fackson GTerrence ;2,,2<) International H7 0 Cross cultural 0pproach) Sa"e #ublications)

!) Har.in" @ 7u'sseveldt ;2,,<) International Human resource ana"ement) Sa"e #ublications

9td) 9ondon)

SMF7; Ma>o.er De1elo>me for Tec'ological c'age Performace Maageme

0<7<7

#i 6 Ma>o.er Maageme

H7 ana"ement in the 2$st Centur'D 1nvironmental ConteAt o& Human 7esource ana"ementD The1mer"in" #ro&ile o& Human 7esourcesD Special eatures o& ew Technolo"'D Concept and #rocess o&

Technolo"ical InnovationD -r"ani.ational Implications o& Technolo"ical Chan"eD Human 7esource

Implications o& Technolo"ical Chan"eD #er&ormance/#otential 1valuation in the ConteAt o& ewTechnolo"'D Technolo"' Trans&er with Human ace)

#i 2 !lo?alisaio" Tec'olog& a+ Huma %esource Issues

Technolo"' and Culture ( Technolo"' ana"ement (Chan"in" Technolo"' and ew 9eadership Skills (1conomic Theor' o& Choice and 1mplo'ee %ene&its ( Trainin" and >evelopment)

#i * Performace Maageme

Concepts and issues( de&iniition( per&ormance( principles( role o& per&ormance mana"ement in

or"anisation) ramework and ke' &actors to success&ul per&ormance s'stem)#i 0 E1aluaig H% fucio

-verview o& evaluation scope strate"ic impact level o& anal'sis Criteria 9evel o& Constituentsethical dimensions( 0pproaches to evaluation audit approach anal'tical approach Buantitative and

Bualitative measures outcome and process criteria( %alanced Scorecard perspective( %enchmarkin"(

0ccountin" &or H7)

#i 9 H% Scorecar+

59



Creatin" an H7 Scorecard( easurin" H7 ali"nment 2 dimensions o& ali"nment assessin" internal and

eAternal ali"nment S'stems ali"nment ap) 5 step odel &or implementin" H7Ks strate"ic role)

#i ; Io1aio a+ e. Tec'olog&

ew a"e tools like? %alanced Scorecard( H7 Scorecard( Competenc' appin" and nowled"e

ana"ement &or ew+a"e Technolo"'( D ew issues in anpower Trainin" and Career >evelopment

%eferece Boo/s:

$) ichael( 0rmstron" ;$666<) #er&ormance ana"ement) o"an #a"e)

2) Chadha( #) ;2,,!<) #er&ormance ana"ement? ItKs 0bout #er&ormin" G ot Fust 0ppraisin")

cillan India 9td)

!)) >wivedi( 7)S) ;2,,,<) ana"in" Human 7esources and #ersonnel ana"ement in India

1nterprises) :al"otia #ublishin" Compan')

SMF7 Maageme of Traiig a+ +e1elo>me 0<7<7

#i 6 Iro+ucio

The Chan"in" -r"ani.ations( H7 and the Trainin" unctions( odels o& Trainin"D S'stematic odel(the Transitional odel( The 9earnin" -r"anisation( Trainin" as Consultanc'( nderstandin" 9earnin"

Concepts) T @ > to 9i&etime 1ducation)

#i 2 Traiig ee+s Aal&sis

The #rocess and 0pproaches o& T0( Team Eork &or Conductin" Trainin" eeds 0nal'sis( T0 andTrainin" #rocess >esi"n)

#i * Traiig Desig E1aluaio

nderstandin" @ >evelopin" the -bjectives o& Trainin"( acilitation o& Trainin" with ocus on Trainee

;otivation o& Trainee( 7ein&orcement( :oal settin"<( Trainin" with ocus on Trainin" >esi"n

;9earnin" 1nvironment( #re+trainin" Communication etc)< acilitation o& Trans&er with ocus on-r"ani.ation Intervention ;Supervisor Support( #eer Support( Trainer Support( 7eward S'stems(

Climate etc)<

#i 0 Effeci1e Traier

Selectin" the trainer and preparin" a lesson plan( skills o& an e&&ective Trainer( #ro"ramme methods and

techniBues) Implementation and 1valuation o& Trainin" #ro"ramme) 9evels o& 1valuation( CI## odel(

CI7- model( Trainin" 0udit and Cost 0nal'sis)#i 9 Maageme De1elo>me

0pproaches to ana"ement >evelopment( Sources o& nowled"e / Skill acBuisition( T'pes o&

mana"ement >evelopment #ro"rammes) 1>#Ks / Seminars and Con&erences( S'mposia)

#i ; Emergig Tre+s i Traiig

60



ew learnin" interventions( Technolo"' in trainin"+C%T+ multimedia trainin"( e+ learnin"/online

learnin"+ distance learnin"( competenc' based Trainin"( 0ssessment Centres)

%eferece Boo/s:

$) 7a'mond oe( 0) ;2,,<) 1mplo'ees Trainin" and >evelopmentJ( c:raw Hill #ublication)

2) -K Connor( %rowner @ >elane' ;2,,!<) Trainin" &or -r"ani.ations) Thompson 9earnin" #ress)

!) %lanchard( #) ) @ Thacker( E) F) ;$668<) 1&&ective Trainin"? S'stems( Strate"ies and #ractices)

#rentice Hall( ew Ferse')

SMF7, Ier>ersoal >rocesses a+ Couselig s/ills for Maagers 0<7<7

#i 6 Maagerial Process

ature o& ana"ement( &unctions o& mana"ers ( leadership and mana"erial e&&ectiveness( ana"erial

con&lict )

#i 2 Ier>ersoal !rou> Process

Interpersonal communication( Interpersonal &eedback( Interpersonal behavior and in&luence

relationships( Interpersonal st'le):roup #rocess: 0n overview o& "roup &ormation( :roup developmentand e&&ectiveness( &ormal and in&ormal "roups( reasons &or &ormation o& "roups( theories o& "roup (

"roup behavior )

#i * Iro+ucio o Cousellig

>e&inition @ eed( Counselin"( #s'chotherap' and Instruction( 0pproaches to Counselin"( :oals o&

Counselin"( Counselin" #rocess)

#i 0 Cousellig Proce+ures

The Counsellin" 1nvironment( Intake( 7e&erral procedures( :uidelines &or e&&ective counsellin"(

0dvanced skills in Counsellin"( 0ction strate"ies) Counsellin" Skills( Verbal @ on+ Verbal

communication( 9istenin" %arriers( CounsellorK 3ualities( Core conditions o& Counsellin") 7ole o&

Con&lict in Counsellin"? Values o& counsellin"( Counsellin" service( ana"er counsellor)

#i 9 Orgaisaioal A>>licaio of Cousellig S/ills<

Chan"e mana"ement( >ownsi.in"( entorin"( Team ana"ement / Con&lict 7esolution( Crisis /

Trauma) #roblem Subordinates? Identi&'in" problem subordinates( T'pes o& problem subordinates(

>ealin" with problem subordinates)

#i ; E'ics i Cousellig

1thical #rinciples( Common 1thical Violations)

%eferece Boo/ ?

$) Sin"h( avita ;2,,5<)Counsellin" Skills &or ana"ers( #HI)

61



2) %aile.( 7o. ;$66$<) , 0ctivities &or >evelopin" Counsellin" Skills in ana"ers)

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