11PNK101 MANAGEMENT PRINCIPLES AND ORGANIZATIONAL BEHAVIORL T P C 3 0 0 3 Course Objectives The objective of the course is to provide basic knowledge about management to familiarize the students with the management principles & organizational behavior The course is designed to enable the students to adapt & apply theoretical concepts in business

INTRODUCTION

9

Concept- Nature- Importance-The Evolution of Management-Thought Managerial roles and stylesPrinciples of Management: Taylors and Henry Fayols principles- Levels of ManagementCharacteristics of Managers -Decision making approach-MBO-Management and Society. MANAGEMENT FUNCTIONS 9

The Nature and Purpose of Planning- Objectives - Strategies, Policies and Planning Premises -The Nature of Organizing- Organizational Structure: Departmentation -Line/Staff Authority and Decentralization -Co-ordination functions in Organization - Communication- The System and Process of Controlling - Control Techniques ORGANSATIONAL BEHAVIOUR relationships and conflict-Group dynamics-Perception-Personality- Attitudes-Work values. LEARNING, MOTIVATION AND LEADERSHIP and Theories 9 9

Definition, need and importance -Nature and scope-Importance of Groups and Teams- Role

Learning- Introduction and theories. Motivation: Content and process theories-Leadership: Styles

ORGANISATIONAL PROCESSES

9

Organizational culture: Elements Deciphering culture through artifacts- Organizational climate Factors affecting organizational climate- Organizational Commitment, Organizational changeImportance- Stability Vs Change- Proactive Vs Reaction change- Change process Resistance to change- Managing change TOTAL HOURS : 45 REFERENCE BOOKS Mullins, Management and Organisational Behaviour, Pearson, 2008 Pierce, Gardner,Dunham, Management and Organisational Behaviour, Cengage, 2010 Subbarao, Management and Organisational Behaviour, Himalaya Publishing House, 2010 Koontz, Weihrich, Essentials of Management: An International Perspective,Tata McGraw Hill 2010 Stoner, Principles of Management, Prentice Hall of India, 2009 Robbins, Coulter, Management, Pearson, 2009 Rao, Hari Krishna,Management : Text and Cases Excel Books, 2009 Saravanan, Karuppasamy, Principles of Management, Sci Tech, 2010 Parikh, Gupta, Organisational Behaviour, Tata McGraw Hill, 2010 Robbins, Judge, Sanghi, Organisational Behaviour Pearson, 2009 Luthuns, Organisational Behaviour Tata McGraw Hill, 2009 Schemerhorn. Organisational Behaviour, Wiley India, 2010 Sekaran, Organisational Behaviour-Text and Cases, Tata McGraw Hill, 2009

11PNK102 STATISTICAL ANALYSIS FOR DECISION MAKINGL T P C 3 1 0 4 Course Objectives The objective of this course is to ensure that students acquire, understand and apply statistical tools in decision making To develop the ability to interpret the information obtained and present this information in a manner appropriate to a business environment.

INTRODUCTION

9

Definition of statistics- Importance and scope of statistics in business- Limitations- Descriptive Statistics: Classification of data- methods- Frequency & relative frequency - Cumulative frequency & cumulative relative frequency distribution - Tabulation of data- types - Graphical presentation of data-functions- advantages and limitations MEASURES OF CENTRAL TENDENCY AND DISPERSION 9

Measures of central tendency: mean - median - mode - quartiles- deciles- percentiles. Measures of dispersion: range- quartile deviation- mean deviation - standard deviation- coefficient of variation TESTING OF HYPOTHESIS 9

Procedure for testing of hypothesis- One tail and two tailed tests- Errors - Hypothesis testing for population parameters- population proportion - large sample and small samples - z-test - t test- F test- Analysis of variance-one-way and two-way classification NON PARAMETRIC TEST correlation Test CORRELATION & REGRESSION regression - Regression Coefficients - Simple Regression- Method of least squares 9 9

Chi-square tests, Sign test, Mann Whitney U-Test, Kruskal-Wallis Test, Spearmans rank

Concepts of correlation -Types of correlation - Karl Pearsons coefficient of correlation, Types of

L=45 REFERENCE BOOKS

T=15

TOTAL HOURS: 60

1. Richard Levin and David Rubin, Statistics for management- Prentice Hall of India, 1997 2. Aczel Amir, Complete business Statistics- Tata McGraw Hill Co. Ltd., 2006 3. Gupta S C and Kapoor V K, Fundamentals of Mathematical Statistics, Sultan Chand & Sons, 1990 4. Anderson, Sweeny and Williams, Statistics for Business and Economics, Thomson Learning, 2005 5. G C Beri, Statistics for Management, Tata McGraw Hill Co. Ltd., 2003

11PNK103 MANAGERIAL ECONOMICSL 3 Course Objectives The course will emphasize the importance of understanding the fundamentals of Managerial Economics To develop and understand the nuances of various economic indicators 9 T 0 P 0 C 3

INTRODUCTION

Meaning and Scope of Managerial Economics - Role and Responsibility of Managerial EconomistFactors of Production-Modern Theory of Rent-Theories in Macroeconomics: Keynesian Theory of Income and Employment-Keynes Psychological Law of Consumption-Paradox of Saving DEMAND AND SUPPLY 9

Concept of Demand-Determinants-Elasticity of Demand, their Types - Demand ForecastingMethods-Shift in Demand.-Supply:Meaning and Definition-Law of Supply-Factors affecting Supply-Shift in Supply COST CONCEPTS IN ECONOMICS -Economies and Diseconomies of scale- Marginal Cost and Break Even Analysis MARKET STRUCTURE AND THEORY OF PRICING Oligopoly- Pricing Practices and Strategies- Advanced Topics in Pricing Theory 9 9

Cost Concepts in Economics including various types of cost - Short run -Long Run Cost Curve

Theory of Pricing in Perfect Competition - monopoly and monopolistic Competition- Duopoly and

NATIONAL INCOME AND ITS RELATED CONCEPTS

9

National Income and its related Concepts- Economic Indicators like GNP-GDP-WPI and CPINational Income Accounting- Business Cycles- Inflation-Deflation- Fiscal and Monetary Policies TOTAL HOURS: 45 REFERENCE BOOKS

Geetika, Ghosh, Choudhury, Managerial Economics, Tata McGraw Hill, 2009 Mankiw , Principles of Economics, Thomson Learning, 2006 Nordhaus & Samuelson , Economics, 18th Edition , Tata McGraw Hill, 2007

Suma Damodaran , Managerial Economics, Oxford University, 2006 Thomas R Christopher ,Managerial Economics,Tata McGraw Hill, 2006

Mulhearn , Economics for Business, Palgrave Macmillan, 2005 Krugman & Walls ,Microeconomics, Palgrave Macmillan, 2005 Pal Sumitra , Managerial Economics, Macmillan India Ltd, 2007 G S Gupta , Macro Economics, Tata McGraw Hill, 2006 Mankar VG , Business Economics, Macmillan India Ltd,2007 HCarig Peterson and WCris Lewis, Managerial Economics, Pearson Education, 2005 Maheswari, Managerial Economics Prentice Hall of India, 2009

11PNK104 DISASTER MANAGEMENTL 3 Course Objectives The course aims at creating individual to have in depth understanding of the disaster and feasible ways that would help to extinguish any threat that has fallen in the site of action. The course also aims to eliminate various hazards and its related aspects that can lead to disaster and provide an effective control as well as mitigation.

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INTRODUCTION Management-Organizational Structure for Disaster Management-Disaster

9 Management

Dimensions of Natural & Anthropogenic Disasters- Principles -Components of Disaster Schemes/SOPs-Natural Disasters and Mitigation Efforts-Flood Control- Drought ManagementCyclones- Avalanches-Mangroves- Land Use Planning- Inter-Linking of Rivers. ROLE OF STATE /UNION GOVERNMENT AND OTHER AGENCIES 9

Role of Union/States-Role of Armed Forces/Other Agencies in Disasters- Important Statutes-Legal Provisions-IEDs Bomb threat - planning for detection, removal and diffusion - NBC Threat and Safety Measures- Forest Fires-Oil Fires- Crisis in Power Sector- Accidents in Coal MinesTerrorism and Emergency Management. RISK ASSESSMENT 9

Operations Management (OM)-Risk Assessment and Disaster Response- Antifriction TechniquesNGO Management- SWOT Analysis based on Design &Formulation Strategies- Insurance & Risk Management- Institution Awareness and Safety Programmes. PSYCHOLOGICAL AND SOCIAL DIMENSIONS IN DISASTERS 9

Trauma and Stress- Emotional Intelligence- Electronic Warning Systems, Recent Trends in Disaster information Provider- Geo Informatics in Disaster Studies- Cyber Terrorism- Remote Sensing & GIS Technology- Laser Scanning

APPLICATIONS IN DISASTER MANAGEMENT AND DISASTER MANAGEMENT IN INDIA 9

Statistical Seismology- Quick Reconstruction Technologies- Role of Media in DisastersManagement of Epidemics- Bio-Terrorism- Forecasting / Management of Casualties-Disaster preparedness- Disaster mitigation- Forecasting and warning of disasters- Assessing risk and vulnerability- Disaster management in India. TOTAL HOURS: 45 REFERENCE BOOKS Singh, Disaster Management: Future APH Publishers, New Delhi, 2008 Saravanakumar, Disaster Management, Himalaya Publishing House, 2010 Goel, S. L, Encyclopedia of Disaster Management. Deep & Deep Publications Pvt Ltd, 2008 Sahni, Disaster Mitigation : Experiences and Reflections, PHI Learning, New Delhi, 2008 Shaw,Disaster Management, Orient Longman , New Delhi, 2008 Sundar, Disaster Management , Sarup & Sons, New Delhi, 2008 G.K. Ghosh, Disaster Management A.P.H. Publishers, New Delhi, 2008 Singh, Disaster Management, APH Publishers, New Delhi, 2008 Ayaz Ahmad Disaster Management: Through the New Millennium Anmol Publications, New Delhi, 2008 Gaur,Disaster Management, Authors Press, New Delhi, 2008

11PNK105 ACCOUNTING FOR MANAGERS

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3 1 0 4 Course Objectives The objective is to provide knowledge in preparation and interpretation of Financial Statements To develop an understanding of Accounting tools, techniques and information and their uses in Managerial decision making

FINANCIAL ACCOUNTING

9

Definition- concept and conversions-Accounting equation- International accounting principles and standards- Double entry system of accounting- journalizing of transaction- preparation of final accounts- Profit and loss Account and Balance Sheet FINANCIAL STATEMENT ANALYSIS 9

Techniques of Financial statement analysis- Comparative statement analysis- Common size statements- trend analysis- ratio analysis- Classification of ratio-problems on computation and interpretation of accounting ratios-Du Pont analysis FUND FLOW AND CASH FLOW STATEMENT ANALYSIS 9

Preparation of Statement and change in working capital-computation of fund from operation and preparation of fund flow statement- cash flow statement- computation of cash from operationpreparation of cash flow statements -Use of Cash flow and fund flow statement COST ACCOUNTING 9

Distinction of Financial Accounting and cost accounting- cost technology-elements of cost-method as costing-preparation of cost sheet-activity based costing - marginal costing-cost-volume-profit analysis-concepts- break - even point analysis-problems on application of Break even concept

BUDGET

9

Budgeting and budgetary control-types of budgets-preparation of flexible and fixed budgetsmaster budget and cash budget-zero base budgeting-significance of computerized accounting system L=45 REFERENCE BOOKS SPJain & KLNarang, Financial Accounting, Kalyani Publishers, New Delhi, 2006 MaheswariSN, Principles of Management Accounting, Sultan Chand and sons Limited, New Delhi Shashi KGupta & RKSharma, Management Accounting :Principles and Practice,Kalyani Publishers, New Delhi,2006 NP Srinivasan & MSakthivel Murugan,Accounting for Management, SChand & Company, New Delhi,2010 TVijayakumar, Accounting for Management, Tata McGraw Hill education Private Ltd, New Delhi,2010 Khan, Jain, Management accounting: Text, Problems and cases, Tata McGraw Hill,2010 Anthony, Hawkins, Accounting ,Text and cases, Tata McGraw Hill, 2009 Ashok Banerjee, Financial Accounting: A Managerial Emphasis, Excel Books, 2005 Bhattacharya, Management Accounting, Pearson,2010 PandiKumar, Management Accounting , Theory and Practice, Excel Books, 2009 T=15 TOTAL HOURS: 60

11PNK106 MANAGEMENT INFORMATION SYSTEMSL 3 Course Objectives To help the students to understand the ways in which organization uses information technology for competitive advantage

T 0

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C 3

To make the students understand the use of information systems in decision making in various functional areas.

INTRODUCTION

9

Management Information Systems- Definition- Historical perspective- Characteristics of Information systems- Functions of Management Information Systems- Information ConceptsComponents of Information systems- Contemporary approaches to Information systems - Business Model-Architecture System Concepts - Types of Systems-Application of Information Systems Challenges in global Information Systems SYSTEM DEVELOPMENT 9

Overview of System Development - Objective of System Development- Types of System Development - System Development Life Cycle- Prototyping- Structured and Object Oriented Methodologies DATABASE MANAGEMENT SYSTEMS 9

Hierarchy of Data - Data Entities- Attributes and Keys-Database Approach - Database Structure Data modeling -Relational Database Model - Types of Database - Data Definition Language - Data Manipulation Language - Data Control Language - Popular Database- Management System - Data Warehousing - Data Mining

INFORMATION SYSTEMS

9

Information Support for Organization Functional Areas- Production- Human Resources- Finance & Marketing - Concepts of Decision Support Systems -Enterprise Information Systems- Expert Systems-Knowledge Management Systems- Enterprise Resource Planning- Managing International Information Systems IMPLEMENTATION 9

Project Management - Implementation Methodologies -Systems Security and Testing- Quality Assurance in Information Systems - Audit of Information Systems- Cost Benefit AnalysisAssessing Values and Risk of Information Systems- Ethics- Intellectual Property- Copyright & Patents - Impact of Information Technology on Organizations and Society TOTAL HOURS: 45 REFERENCE BOOKS OBrien, Management Information System, 9th edition, Tata McGraw Hill, 2010 Stair George, Principles of Information Systems, Cengage Learning, 2009 Murthy, Management Information Systems, Himalaya Publishing House, 2009 Laudon &Laudon, Management Information System, Pearson Education, 2010 Davis Olson, Management Information System, Tata McGraw Hill, 2009

11PNK107 INDIAN ETHOS AND VALUESL 3 Course Objectives The objective of the course is to provide basic knowledge about ethics and impart relevance of mythological and traditional values To sensitize the students with the significance of ethics and values in management

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C 3

INDIAN ETHOS

9

Indian Ethos- Need - purpose - relevance - Model of Management in the Indian Social political Environment - Distinctive features of Indian ethos of management - Indian Heritage in Business and Management- Quality - Economics of giving - Law of Karma - The matrix of vendantic philosophy and wisdom in aid of contemporary management

ETHICS-BUSINESS

9

Ethics-Business - Religious view - Ethics policy - Scholars view on ethicsteaching- Education Relevance of values in Management - Need for Values in Global Change - Indian perspective VALUES 9

Values- Purpose - Science and human values - Aristotle view - Application of Values - Holistic Approach for Managers in Decision Making - Trans-cultural Human Values in Management Secular Versus Spiritual Values in Management - Stakeholder perspective ETHOS AND MANAGEMENT Control- Communication - Decision making - Holistic Approach - Organization Behaviour 9

Indian perspective on general and functions of management- Planning- Organizing- Leadership-

SELF-MANAGEMENT

9

Self-management - Personal growth and lessons from Ancient Indian Education System - Lack of Clarity about Role and Goal - Techniques for Time Management - Stress management and Anger management - Indian Ethos and Corporate Governance - Relevance of Gandhian Thought for the contemporary Managers TOTAL HOURS: 45 REFERENCE BOOKS

Nandagopal, Ajith Shankar, Indian Ethos and Values in Management, Tata Mc Graw Hill, 2010 Khandelwal Indian Ethos and Values for Managers, Himalaya Publishing House, 2009 Biswanath Ghosh, Ethics In Management and Indian Ethos, Vikas Publishing House, 2009 Joseph Des Jardins, An Introduction to Business Ethics , Tata Mc Graw Hill, 2009S K Chakraborty, Management by Values, Oxford University Press, New Delhi, 2008

Rinku Sanjeev, Parul Khanna, Ethics and Values in Business Management, Ane Books Pvt Ltd, 2009 Rao AB,Business Ethics and Professional values, Excel Books, 2000 Gandhi M K, The Story of My Experiment with Truth, Navjivan Publishing House,Ahmedabad, 1972

11PNK108 EXECUTIVE COMMUNICATIONL 0 T 0 P 4 C 2

Course Objectives The objective of the course is to provide basic knowledge about business communication and official correspondence To familiarize the students with the application of the business correspondence in practical situations

NOTE: Practical exercises for the units should be prepared and executed INTRODUCTION 9

Communication -An Introduction - Communication-Meaning - Communication- significance for management - Types of communication - Media of communication - Barriers to communication Barriers to communication - Principles of effective communication BUSINESS CORRESPONDENCE 9

Business Correspondence- Introduction - Importance - Norms for Business letters - Letter for different kinds of situations - Personalized standard letters - Business enquiries - customers complaints - collection letters - sales promotion letters REPORT WRITING 9

Report writing - Structure of reports - long & short reports - Formal Reports - Informal reports Writing research reports - Technical reports - Norms for including exhibits & appendices

NON-VERBAL COMMUNICATION

9

Non-verbal communication - Personal appearance posture - Body language - Use of chartsdiagrams and tables - Audio visual aids for communication - Dyadic communication - Face to face communication - Telephonic conversation MEETINGS 9

Conducting Meetings- Procedure - Preparing Agenda- minutes- Resolutions - Conducting seminars - Conducting conferences - Procedure of Regulating speech - Evaluating oral presentation - Group Discussion - Drafting speech TOTAL HOURS: 45 REFERENCE BOOKS Lesikar,Flately, Basic Business Communication: Skills for Empowering the internet Generation , Tata McGraw Hill, 2009 Penrose, Rasberry, Myers, Business Communication for Managers, Cengage, 2009 Lesikar,Flately, Basic Business Communication :Skills For Empowering the internet Generation , Tata McGraw Hill, 2009 Ramachandran KK,etal Business Communication Macmillan India Ltd, 2009 Bovee, Business Communication Essentials, Pearson, 2011 Locker, Kaczmarek, Business Communication, Tata McGraw Hill, 2008 Francis, Speaking and writing for Effective Business Communication Macmillan India Ltd, 2007 Mohan Krishna Banerjee Meera Developing Communication Skills Macmillan India Ltd, 2009 Sehgal, Khetarpal, Business Communication, Excel Books, 2009 Asha Kaul, Business Communication, Prentice Hall of India, 2009 Urmilarai, Communication Skills, Himalaya Publishing House, 2009

11PNK109 BUSINESS APPLICATION SOFTWAREL 0 Course Objectives To train the students on use of application software in business To enable the students to expertise in use of various tools for decision making

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NOTE: Practical exercises for the units should be prepared and executed WORD PROCESSING-ADVANCED FEATURES OF MS WORD 9

Find and Replace-Checking the Grammar and Spelling-Using the Thesaurus-Using the Auto Correct, Auto Complete and Auto Text-Word Count Mail Merge-Tables Insert and ModificationConversion of Table-Converting a word document in various format MS Excel -INTRODCUTION 9

Introduction- Worksheet Basic-Keyboard shortcuts-working with single and multiple workbookworking with formulas and Cell Referencing-Query, Sorting and filtering-Conditional formatting MS Excel FOR MANAGEMENT APPLICATIONS 9

IF statements-Data Consolidation-Excel functions-creating drop-down list-Graphs and ChartsPivot Table Capital Budgeting: Net Present Value, Internal Rate of Return-Goal Seek CommandSensitivity Analysis-Break Even Analysis -Correlation and Regression MS Access and MS Power Point 9

MS Access- Designing a database-Tables-Modifying the table design-Relationships-Operators, Functions and Query-Form Basics-Reports-MS Power Point- Creating Presentation using slide master and templates in various color schemes ACCOUNTING PACKAGES AND ERP ERP Modules-Generation of reports TOTAL HOURS: 45 REFERENCE BOOKS Dr.S.S.Shrivastava,MS Office,Laxmi Publications PvtLtd, First Edition, 2008 Wayne LWinston, MS Office-Excel 2007 Data Analysis and Business Modelling,Prentice Hall of India, 2007 Nadhani, Nadhani,Implementing Tally 9: Comprehensive guide for Tally 9 & 81, BPB Publications ,2010Sudalaimuthu, Anthonyraj, Computer Application in Business, Himalaya Publishing House, 2009 Perry,MS Office 2007, Pearson, 2010 Weverka, MS Office 2010, Wiley India, 2010 Whigham, Business Data Analysis Using Excel, Oxford, 2010 Alexis Leon, Introduction to computers with MS Office Tata McGraw Hill, 2009 9

Tally 9.0: Creation of company-Final Accounts-Ratio analysis-ERP:Overview-Knowledge about

11PNK109 BUSINESS APPLICATION SOFTWARELIST OF EXERCISES1.

Preparation of an industry report using MS Word

2. Designing an advertisement copy with necessary graphics and content using MS Word

3. Designing a process flowchart and a layout of a manufacturing company 4. Drafting a letter to the customers about a promotion offer using mail merge option 5. Introduction to worksheets and functions in MS Excel 6. Preparation of employee database using MS Excel 7. Analysis of sales database of a company using MS Excel 8. Generating employee payroll using MS Excel 9. Break Even Analysis using MS Excel 10. Capital budgeting using MS Excel 11. Sensitivity analysis using MS Excel 12. Correlation and regression analysis using MS Excel 13. Analysis of Variance using MS Excel 14. Creation of student database and mark database using MS Access 15. Defining relationship between database and applying query 16. Creation of Reports and forms using MS Access 17. Presentation of sales report using MS Power Point 18. Creation of company using tally 9.0 19. Final accounts and ratio analysis using tally 9.0 20. Overview of ERP Modules and generating reports

11PNK210 OPERATIONS MANAGEMENTL 3 Course Objectives To enable the students to acquire good knowledge about the operations management strategies and techniques in manufacturing and service organisations To make the students understand the dynamics of operations management and its application in business scenario. INTRODUCTION 9 T 0 P 0 C 3

Significance of operations function in organization - Evolution of operations management; Challenges in operations management - Products and Services- Concepts- Productivity Productivity measures - Relationship of production with other management functions - Achieving competitive advantage - Strategic and tactical decisions of operations management FORECASTING AND QUANTITATIVE TOOLS 9

Types of forecast-Strategic importance-Seven steps in forecasting system-Approaches-Time series forecasting-Forecasting methods-Monitoring and controlling forecast-Forecasting in service sector LOCATION STRATEGY AND LAYOUT STRATEGY 9

Strategic importance of location-Factors that affect location decision-Evaluating methods-Service location strategy Importance- Types of layout- advantages and disadvantages-Work cell-Focused factories- layouts in service / retail sectors- Line balancing. MATERIALS REQUIREMENT PLANNING 9

Production Planning in Manufacturing - Aggregate Planning- Bill of materials - Objectives of Master Production Scheduling- Developing a MPS - Objectives of MRP - Elements of MRP -MRP system- Lot-Sizing Techniques - MRP II

QUALITY MANAGEMENT AND LEAN OPERATIONS

9

Definition-Implications-Cost of quality-International quality standards-ISO-TQM-Tools of TQMStatistical Process Control- Variable charts- X-bar, R charts, Attribute charts- p, np & c charts; TQM in Services- JIT Partnerships- Layout- Inventory- Scheduling - JIT in services-Lean operations - PDCA cycle -7 wastes- Lean operations in services TOTAL HOURS: 45 REFERENCES BOOKS Jay Heizer and Barry Render, Operations Management, Pearson Education South Asia, Ninth edition, 2009 Lee Krajewski, Larry Ritzman and Manoj Malhotra, Operations Management ,Process and Value Chains, Pearson Education South Asia, Eigth edition, 2008 Chase- Aquilano, Operations Management for Competitive Advantage, Tata McGraw-Hill, Tenth Edition, 2003 Russel and Taylor III, Operations Management, Pearson Education, New Delhi, Fourth edition, 2003

11PNK211 MARKETING MANAGEMENTL 3 Course Objectives The objective of the course is to provide basic knowledge about all functional areas of marketing The course is designed to enable the students to apply theory concepts in practical business INTRODUCTION 9 T 0 P 0 C 3

Definition of marketing- Philosophies of marketing management - nature & scope of marketingPerspectives- Core marketing concepts- Marketing process- Marketing in globalised environmentGlobal marketing interface with other Functional Areas-Marketing Vs Selling SEGMENTATION, TARGETING, POSITIONING AND BUYER BEHAVIOUR 9

Market segmentation-Targeting and Positioning -Marketing Mix-Definition of buyer behaviourBuying Population- Buying Motives- Buying Decision-Buying Participants-Buying Process PRODUCT MANAGEMENT AND PRICING STRATEGY 9

Introduction- Value- Product levels- Components- Types- Product Life Cycle- Product Mix and Product-line-Branding- New Product Development-Packaging- Understanding pricing- Setting the price - Adopting the price-Initiating and Responding to price change MANAGING MARKETING CHANNELS 9

Introduction- Levels- Functions-Channel Flows- Channel Design Decisions- Concept in distribution management- Functional Areas- Value Chain - Retailing, Direct Marketing and Wholesaling

PROMOTION MANGEMENT

9

Advertising- Publicity and Public relations - Sales Promotion- Personal Selling-Current Trends: On line Marketing-Web based Marketing programmes - Customer Relationship Management Marketing of Non- business organization- Viral marketing TOTAL HOURS: 45 REFERENCE BOOKS Philip Kotler & Gary Armstrong, Principles of Marketing, Prentice Hall of India, 2007 Philip Kotler & Kevin Lane Keller, Abraham Koshy, Mithileshwar Jha, Marketing Management, A South Asian Perspective, Pearson Education, 2007 Kurtz & Boone, Principles of Marketing, Thomson Learning, 2006 Adrian Palmer, Introduction to Marketing, Oxford University Press,2004 Boyd Walker, Marketing Management, McGraw Hill, 2002 RL Varshney, S L Gupta, Marketing Management, Indian Perspective, Sultan Chand, 2000

11PNK212 HUMAN RESOURCE MANAGEMENTL 3 Course Objectives design It will help the students to understand the performance management and new concept in HRM Practices at organizational level This course will enable students to describe specific theories of HRM, job analysis and job

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INTRODUCTION TO HRM

9

Introduction- Nature- Scope- Functions and Objectives of HRM- Evolution of HRM- HRM and Overall Organization (Business) - Human Resource Information System (HRIS)- Role of HR Manager HUMAN RESOURCE PLANNING 9

Importance- Factors affecting HRP-Process of HRP Job Analysis: Process and Outcomes-Job description & Job specification - Job Rotation, Job enlargement & Job enrichment -Recruitment and Selection: Sources of recruitment- Methods of selection- Induction and Placement

TRAINING AND DEVELOPMENT

9

Training need Analysis- Designing Training Programme- Types of Training- Difference between Training and Development- Importance- Assessment of Training effectiveness- Improving the Effectiveness of Training- Wage and Salary administration - Principles and techniques of wage fixation, job evaluation - incentive schemes PERFORMANCE MANAGEMENT AND REWARD 9

Objectives- Developing performance appraisal system- Key Result Areas- Types of Appraisal system- 360 degree Appraisal- Managing performance through various reward system- Methods to improve performance - Career Planning and Development

NEW CONCEPTS IN HRM

9

Recent Trends in HR- HR outsourcing - Management of Turnover and retention- Assessment and development centers- Competency mapping- Human Resource Accounting- Knowledge Management- Learning organization- Outsourcing of HRM processes- Application of IT in various HRM functions TOTAL HOURS: 45 REFERENCE BOOKS Dr.S.S Khanka, Human Resource Management (Text and Cases), S Chand &Company Ltd, 2009 David A Decenzo & Stephen P Robbins, Fundamentals of Human Resource Management, Wiley Publications, 2009 Gary Dessler, Human Resource Management, Pearson Education, 2009 K Aswathappa Human Resource & Personnel Management Tata Mcgraw Hill, 2009 Bratton Human Resource Management Palgrave Macmillan, 2007 Scott Snell &George Bohlander Human Resource Management, Cengage Learning, 2008 VSP Rao, Human Resource Management, Text and Cases Excel Books,2006 Lepak, Gowan, Human Resource management, Pearson, 2009 Raymond A Noe John R Hollenbeck Patrick M Wright, Human Resource Management, Gaining competitive advantage Tata Mcgraw Hill, 2006

Jon M Werner & Randy L Desimone, Human Resource Development Cengage Learning, 2006 Korczynski, Human Resource Management in Service Sector, Palgrave Macmillan, 2007

11PNK213 FINANCIAL MANAGEMENTL T P C 3 1 0 4 Course Objectives The course will emphasize the importance of understanding the fundamentals of Financial Management To view the capital structure, dividend theories and the importance of current asset management for the business organization

INTRODUCTION TO FINANCIAL MANAGEMENT

9

Definition- Nature &Scope-Finance Functions- Goals of Financial Management -Financial Managers Role-Time value of money- Compounding & Discounting-Risk and Return- Valuation of shares and bonds CAPITAL BUDGETING 9

Nature and Principles- Cash Flows-Discounting-cash flow techniques: Net present Value- Internal rate of return-Profitability Index- Comparison of Discounting Cash Flow Techniques--NonDiscounting cash flow techniques: Pay back and Accounting-Rate of Return - Project selection under capital rationing - Inflation and Capital budgeting

COST OF CAPITAL Overall cost of capital -Financial and Operating leverages- Indifference point CAPITAL STRUCTURE THEORIES Consideration -Types- Theories-Share splits WORKING CAPITAL MANAGEMENT

9

Concept of cost of capital- Determining Component-Cost of Capital- Specific Cost of Capital-

9

Theories-Designing Capital structure and Cost of Capital- Dividend Policy -Objectives -Practical

9

Principles and Concepts- Determinants - Operating Cycle - Reports of various committeesReceivables Management-Inventory Management - Cash Management-Short-term finance L=45 REFERENCE BOOKS James C Van Horne, Financial Management & Policy Prentice Hall of India, 2009

T=15

TOTAL HOURS: 60

I M Pandey, Financial Management, Ninth Edition ,Vikas Publishing House, 2006 Prasanna Chandra ,Fundamentals of Financial Management, Tata McGraw Hill, 2009 Eugene F Brigham, Michael C Ehrhardt , Financial Management Theory and Practice, Cengage Learning , 2008 Khan and Jain, Financial Management, Tata McGraw Hill, 2009 Bhat, Financial Management Principles and Practice, Excel Books, 2009

11PNK214 DECISION MODELS IN BUSINESSL T P C 3 1 0 4 Course Objectives To provide the students with the skills to apply the operations research techniques for organisational decision-making situations. To enhance the students ability in making scientific decisions. 9

INTRODUCTION AND LINEAR PROGRAMMING

Methodology of quantitative approach- application in management- determining the nature of the problem- formulation of mathematical model- validation of model- solution and implementation -Linear Programming- Formulation-Graphical method- Simplex method- Big M MethodSensitivity analysis TRANSPORTATION AND ASSIGNMENT MODELS 9

Initial solutions using North-west corner method- Least cost method and Vogels approximation method- Check for optimality-MODI method-assignment problem-Hungarian method- Salesman routing problem

SEQUENCING AND REPLACEMENT THEORY

9

Types of sequencing - sequencing of n jobs and 2 machines - n jobs and 3 machines- n jobs and m machines Types of replacement models - Replacement of items that deteriorate gradually replacement of the items that fail suddenly- individual and group replacement policy NETWORK MODELS duration -Analysing the PERT network- Crashing- cost analysis 9

Network components- Rules in constructing a network diagram- Critical Path Method-Project

QUEUING MODELS AND SIMULATION

9

Queuing system- Single server queuing models- Queue discipline - Service mechanism - Infinite population- Simulation process- Monte Carlo simulation-Inventory and queuing problems using simulation L=45 T=15 TOTAL HOURS: 60

REFERENCES BOOKS S Jaisankar, Operations Research, Excel Books, 2010

Anderson, Sweeney & Williams, Quantitative Methods for Business, Thomson Learning, 2001 Gupta P.K, Man Mohan, Problem in Operations Research (Methods and Solutions), Sultan Chand and Sons, Ninth Edition, 2003. Tulsian P.C, Vishal Pandey, Quantitative Techniques (Theory and Problems)-,Pearson Education (Asia), First Indian Reprint, 2002 Hamdy A Taha, Introduction to Operations Research, Prentice Hall India, Seventh Edition, Third Indian Reprint, 2004

11PNK215 RESEARCH METHODS IN BUSINESSL T P C 3 0 0 3 Course Objectives This course will enable students to understand the research methodology in business environment It enables to identify the business problems and apply research knowledge in their area of specialization

BUSINESS RESEARCH Research - Research Process - Criteria of Good research - Research Problem: experimental design in Management SAMPLING

9 Defining-

Introduction -- Definitions- Objectives - Nature & Scope- Concept- Importance- Types of Formulation - Identification and selection of problems in Management - Research design and

9

Basis of sampling- Process-Types- Determination of Sample- Sampling error Measurement & Scaling Techniques: Measurement in Research- Basic Scaling Techniques: Nominal - Ordinal -

Interval - Ratio-Measuring Attitude : Comparative Rating Scale- Non Comparative - Rating ScaleItemized Rating Scale- Meaning & Relationship of Reliability & Validity METHODS OF DATA COLLECTION 9

Primary data collection: Qualitative & Observation Research -Collection techniques - Qualitative Research Techniques - Focus Groups - Depth Interviews - Projective Techniques - Observation Research Techniques - Survey Techniques - Questionnaire Design and Testing Secondary data collection: Role of secondary data in management research - Sources & Limitations

PROCESSING AND ANALYSIS OF DATA

9

Processing operations - Hypotheses Testing- Univariate analysis - Bivariate analysis- Multivariate analysis - Factor analysis - Cluster analysis -Correspondence - Conjoint Analysis - Application of SPSS INTERPRETATION AND REPORT PREPARATION 9

Interpretation and report writing - Meaning and techniques of interpretation- Significance of report writing - Layout of the research report - Different types and steps in report writing -Mechanics and Precautions for research report TOTAL HOURS: 45 REFERENCE BOOKS Donald R Cooper ,Pamela S Schindler, Business Research Methods, Tata Mc Graw Hill Publishing, 2009 William G Zikmund, Business Research Methods, Cengage Learning, 2008 Shajahan S, Research Methods for Management, Jaico Publising House, 2004 Uma Sekaran, Research Methods for Business, Wiley India, 2009 Nandagopal, Arul Rajan, Vivek, Research Methods in Business, Excel Books, 2007

Kothari, Research Methodology, New Age Publishers, 2008 Paneerselvam, Research Methodology, Prentice Hall of India, 2009 Dipak Kumar, Bhattacharyya Research Methodology, Excel Books, 2006 Krishnaswamy, Sivakumar, Mathirajan, Management Research Methodology, Pearson, 2009 Alan Bryman, Emma Bell Business Research Methods, Oxford, 2003 Murthy, Business Research Methods for Business, Excel Books, 2008 Teresa Brannick, William K Roche, Business Research Methods, Jaico Publishing House, 2007 Trochim, Research Methods Biztantra, 2009 Bhatacharaya, Research Methodology, Excel books,2009

11PNK216 INTERNATIONAL BUSINESS MANAGEMENT

L 3 Course Objectives

T 0

P 0

C 3

Globalization of business is the order of the day International business poses great challenges and offers great opportunities to our young managers Realizing the importance- it is an attempt in the direction to provide the student a comprehensive knowledge about international business

INTRODUCTION

9

Nature and characteristics- Introduction- Drivers of IB- Routes of global trade- reasons-FormsElements that decides forms- Different forms -International business Strategies-Exports and imports-DefinitionInternational trade TRADE THEORIES 9 documentationProcedures-EPC-ECGC-Organizations facilitating

Mercantilism-Absolute advantage theory-Comparative cost theory Heckseher-Ohlin theoryProduct Life cycle theory-The New trait theory-Porters Diamond INTERNATIONAL BUSINESS ENVIRONMENT environment of International business MULTINATIONAL CORPORATIONS: INTRODUCTION FEMA- Indian Fiscal Policy Portfolio Investment 9 9

Socio cultural environment-Cultural Environment-Economic- Political-Technological-Ecological

Features -Classification-Drawbacks -Conflict -Role of MNCs in developing countries- FDI -FII-

TRADE BLOCKS Inter-regional trade among regional groups

9

WTO -Trade policy (Free trade Vs Protection)-Types of Regional Groupings SAARC- SAPTATOTAL HOURS: 45 REFERENCE BOOKS Francis Cherunilam, International Business Text and Cases, Prentice Hall Publishing, 2009 K Aswathappa, International Business Second Edition Tata Mc Graw Hill Publishing, 2009 Daneils, Rade baugh, Sullivan,Salwan, International Business, Pearson, 2009 Michael R Czinkota Ilkka ARonkainenMichael HMoffett International Business Seventh Edition, Cengage Publishing, 2000 Ball, Mcculloch,Geringer, Minor, Mcnett, International Business: The Challenge of Global Competition, Tata Mc Graw Hill, 2009 Cavusil, Knight, Riesenberger, International Business: Strategy, Management and the New Realities, Pearson, 2008 Shajahan, International Business, Macmillan India, 2008 Oded Shanker, Yadong Luo, International Business, Wiley India, 2009 Subbarao, International Business, Himalaya Publishing House, 2009

11PNK217 DECISION MODELS LAB

L 0 Course Objectives

T 0

P 4

C 2

To train students in solving operations research problems using software and to help them to understand how they can apply and analyze various tools for solving operational problems

NOTE: Practical exercises for the units should be prepared and executed INTRODUCTION TO TORA & POM SOFTWARE Data- Other commonly used windows- File saving - Output screen window-Printing output LINEAR PROGRAMMING 9 9

Main menu- Selection of model -Creating variables -Rows and Columns - Entering and Editing

Solving LPP using Graphical method- Simplex method- Big M Method -Sensitivity Analysis TRANSPORTATION AND ASSIGNMENT MODELS 9

Initial solutions using North-west corner method- Least cost method and Vogels approximation method -Balanced and un-balanced problems - Optimal solution - Solving Assignment problems using transportation model NETWORK AND QUEUING MODELS -Single server queuing models - Infinite population -calculation of parameters FORECASTING AND INVENTORY MANAGEMENT Demand forecasting model - Inventory Models TOTAL HOURS: 45 9 9

Calculating project duration -Analysis of Critical Path Method-Analyzing the PERT network

REFERENCE BOOKS

S Jaisankar, Operations Research, Excel Books, 2010 Norman Gaither, Greg Frazier, Operations Management, South Western Thomson Learning, 2005 Hamdy A Taha, Introduction to Operations Research, Prentice Hall India, Seventh Edition, Third Indian Reprint, 2004

11PNK217 DECISION MODELS LABLIST OF EXERCISES 1. Solve a Linear Programming problem using Graphical Method 2. Solve a Linear Programming problem using Simplex and Big M Method 3. Execute a Linear Programming problem and perform a sensitivity analysis 4. Solve a transportation problem to find the initial solutions and optimal solution 5. Solve a unbalanced transportation problem and determine the optimal solution 6. Solve a assignment problem using a transportation model 7. Solve a network problem using CPM to determine the project duration 8. Solve a network problem using PERT to determine the project duration 9. Execute a network problem and analyze the parameters 10. 11. 12. Solve a queuing problem for a single server model Solve a forecasting problem using various models Solve an inventory problem using various models

11PNK218 RESEARCH METHODS LABL 0 Course Objectives To train students in solving statistical problems using SPSS problems NOTE: Practical exercises for the units should be prepared and executed OVERVIEW OF SPSS 9 and to help them to understand how they can apply and analyze various statistical tools for solving research T 0 P 4 C 2

Start Menu-Common Button-Data Windows-Other commonly used windows-The initial screen, icon detail and meaning of commands-output window-Printing output-Variable view and Data view Screen-Entering and Editing Data-Manipulation of data-Creating Variables-RecordingMerging files DATA REPRESENTATION 9

Graphs, Frequencies and Descriptive Statistics-Bar Charts-Line Graphs-Pie Charts-Box PlotsScatter Plots-Frequencies-Descriptive Statistics and percentiles-Measures of central tendencyMeasures of Variability COMPARING MEANS AND CORRELATION ANALYSIS Regression NON-PARAMETRIC TESTS 9 9

Chi-square test of independence- -t-Tests-One-way ANOVA- Two-way ANOVA - Correlation and

Mann-Whitney Rank-Sum test-Sign Test-Wilcoxon matched-Pair test-Runs test-KolmogorovSmirnov-One sample test-One sample Chi-square test-Friedman One way ANOVA-K sample Median Test

FACTOR, DISCRIMINANT & CONJOINT ANALYSIS Conjoint as a regression model

9

Factor extraction-Factor Selection and rotation-Perceptual mapping using discriminant analysisTOTAL HOURS: 45 REFERENCE BOOKS Darren George, Paul Mallery, SPSS for Windows, Step by step, 8th edition, Pearson, 2009 Carver, Nash, Doing Data analysis with SPSS, Thomson, 2006 Nandagopal, Arul Rajan, Vivek, Research Methods in Business, Excel Books, 2009 Rajendra Nargundkar, Marketing Research, Text and Cases, Tata Mc Graw Hill Publishing Co Ltd, second edition, 2007

11PNK218 RESEARCH METHODS LABLIST OF EXERCISES 1. Create a data file, enter data, manipulate data, and merge files 2. Create a Bar Graph, a Line Graph, a Pie Chart and a Box plots Graph 3. For a data set, generate Frequencies, Histogram, Descriptive and Percentiles 4. Generate Mean, Median, Mode, Standard Deviation, Variance, Skewness and Kurtosis, for a data set. 5. Run a Chi-square test of independence, One-sample t-test, Independent Samples t-test and Dependent Samples t-test and analyze the results 6. Perform a one-way ANOVA and a two- way ANOVA and make inferences based on the results 7. Perform a Correlation and Simple Regression analysis and interpret the results 8. Conduct a Mann-Whitney Rank-Sum test, Sign Test, Wilcoxon matched-Pair test, Runs test and Kolmogorov-Smirnov for a data set and analyze 9. Conduct a One sample Chi-square test, Friedman One way ANOVA and K sample Median Test for a data set and analyze 10. Perform a Factor Analysis to get KMO and Bartletts test, Communalities, Scree Plot, Component Transformation Matrix and Rotated Component Matrix and analyze.

11. Perform a Perceptual mapping using discriminant analysis and interpret the results 12. Perform a Conjoint analysis as a regression model for a data set and interpret the results

11PNK319 STRATEGIC MANAGEMENTL 3 Course Objectives The objective of the course is to provide basic knowledge about Strategic Management to familiarize the students with the strategies The course is designed to enable the students to apply theoretical concepts in practical business

T 0

P 0

C 3

STRATEGY AND PROCESS

9

Introduction- Concept of Strategy -Strategy Formation Process -Stakeholders in Business -VisionMission and Purpose- Business Definition- Objectives and Goals - Corporate Governance and Social Responsibility - External Environment - Porters Five Forces Model COMPETITIVE ADVANTAGE Structure 9

Strategic Groups Competitive Changes during Industry evolution - Globalization and Industry - National Context and Competitive advantage resources - Capabilities and

competenciescore competencies - Generic Building Blocks of Competitive Advantage -Distinctive Competencies - Resources and Capabilities durability of competitive - Advantage -Avoiding failures and sustaining competitive advantage STRATEGIES The generic and grand strategic alternatives - Stability9 Expansion - Retrenchment and

Combination strategies -Competitive based strategies- Low cost and Best cost differentiation Business level strategy- Strategy in the Global Environment - Corporate Strategy-Vertical Integration-Diversification and - Strategic Alliances-Building and Restructuring the corporationStrategic analysis and choice - Environmental Threat and Opportunity Profile (ETOP) Organizational Capability Profile -Strategic Advantage Profile Corporate Portfolio Analysis SWOT Analysis -GAP Analysis - Mc Kinsey's 7 S Framework - GE 9 Cell Model - Distinctive competitiveness - Selection of matrix -Balanced Score Card

STRATEGY IMPLEMENTATION & EVALUATION

9

The implementation process - Resource allocation - Designing organisational structure - Designing Strategic Control Systems Matching structure and control to strategy - Implementing Strategic change STRATEGIC EVALUATION AND CONTROL 9

Politics - Power and Conflict - Techniques of strategic evaluation & control - other strategic issues - Managing Technology and Innovation -Strategic issues for Non Profit organizations -New Business Models and strategies for Internet Economy TOTAL HOURS: 45 REFERENCE BOOKS Thomas L Wheelen, J David Hunger and Krish Rangarajan, Concepts in Strategic Management and Business policy, Pearson Education, 2010 Charles W L Hill & Gareth R Jones, Strategic Management Theory, An Integrated approach, Biztantra, 2009. Kazmi, Strategic Management & Business Policy, Tata McGraw Hill, 2009 Fred R David, Strategic management, Prentice Hall of India, 2009

Mathur, Text book of Strategic Management, Macmillan, 2009 Michael A Hitt Robert E Hoskisson R Duane Ireland, Management of Strategy Concepts and Cases, Cengage Learning, 2010 John A Pearce Richard B Robinson, Strategic Management Tata Mc Graw Hill, 2009 Ramaswamy, Namakumari, Strategic Planning, Formulation of Corporate Strategy, 2009 Francis Cherunilam, Strategic Management, Himalaya Publishing House, 2009 Upendra Kachru, Strategic Management, Excel Books, 2009 Parasuram, Fundamentals of Strategic Management, Wiley, 2010 Colin White, Strategic Management, Ane books, 2009 Jeyaratnam, Strategic Management, Himalaya Publishing House, 2009

11PNK320 MANAGERIAL SKILL DEVELOPMENTL 0 Course Objectives To make the student familiar with the nuances of working in a business surrounding To sensitize the students about the various aspects of personality development thereby by imparting the necessary skills required for a manager enhancing the adaptability to a team NOTE: Practical exercises for the units should be prepared and executed LISTENING AND WRITING SKILLS E- listening Writing Skills: Business letters-Corporate Report preparation- E- Writing 9 T 0 P 4 C 2

An over view of listening- Barriers for listening-Effective listening-Academic listening-

EMPLOYABILITY AND SOFT SKILLS Interpersonal skills-Intrapersonal skills- Problem solving skills- Negotiation skills BUSINESS PLAN DEVELOPMENT Plans- Management team- Development plans- Financials PERSONALITY DEVELOPMENT Body language -Etiquette -Mannerism -goal setting -public speaking -team building PRESENTATION SKILL DEVELOPMENT

9

Job application-Covering Letters- Resume preparation- Reasoning- GD and Interview-Soft skills:

9

Company description-Target Market-Competitive analysis- Marketing & Sales plan-Operations

9

9

Audience awareness -pre-preparation of presentation -developing a presentation -usage of audiovisual aids Coping skills: Acclimatization of organization climate -adapting with new organizational culture -continuous learning TOTAL HOURS: 45 REFERENCE BOOKS Ramachandran, From Campus to Corporate, Macmillan, 2011 Gallaher, Skills Development for Business and Management students, Oxford University Press, 2010 McGrath, Basic Managerial Skills for All, 9th ed, PHI Learning, 2011 Lesikar, Flatley, Rentz, Pande, Business Communication, Tata McGraw Hill, 2010 Suresh, Savithri, Sreehari, Communication Skills and Soft Skills : An Integrated Approach, Pearson,Education, 2009

Wallance, Masters, Personality Development, Cengage Learning, 2009 Abrams, Business Plan in a Day, PHI Learning, 2009 Mohan, Developing Communication Skills, Macmillan, 2010Hurlock, Personality Development, Tata McGraw Hill, 2010

11PNK321

BUSINESS PLAN DEVELOPMENTL T 0 P 0 C 3

Course Objectives development.

3

This practical course will help to imbibe the qualities required for entrepreneurial skill This course will help students to start a new business by making them to involve in field- work.

Note: Practical exercises for the units should be prepared and executed INTRODUCTION 9 Entrepreneur - meaning- importance - qualities, nature, types, traits, culture, similarities and economic differences between Entrepreneur and Intrapreneur. Evolution of Entrepreneurs -Entrepreneurship development-its importance- Role of Entrepreneurship

SOURCES OF FINANCE & INFORMATION

9

Creating and starting the venture - Steps for starting a small industry - selection of types of organization - Sources of Finance available: Venture capital -Angel Investors - Long term sources -Sources of information: Internet, Government sources and statistics -Trade and industries associations -Trade fairs and exhibitions - sources of market research - evaluating data- benefits of market study FEASIBILITY ANALYSIS 9

Project feasibility study- Industry analysis and trends -Market Feasibility- Target market Competition - strategic position and risk assessment -Marketing plan and sales strategy -Technical Feasibility - operations - Technology plan - Financial Feasibility -Profitability statement Economic Feasibility-management and organization - Critical Success factors- Demand forecasting techniques BUSINESS PLAN 9

Business Plan - Meaning- The why of business plan - Factors of successful business - capital management- financial control -anticipating change and adaptability - Business plan components The Executive summary - company description ENTREPRENEURSHIP DEVELOPMENT AND GOVERNMENT 9

Role of Central Government and State Government in promoting Entrepreneurship -EDPsIntroduction to various incentives, subsidies and grants - Export Oriented Units - Fiscal and Tax concessions available - Women Entrepreneurs TOTAL HOURS: 45 REFERENCE BOOKS Vasanth Desai, Dynamics of Entrepreneurial Development and Management, Himalaya Publishing House, 2010 Gupta CB, Srinivasan NP, Entrepreneurial development, Sultan Chand and Sons, 2002 L. M. Bhole, Financial Institution & Markets, Tata McGraw - Hill Publishing Corporation Limited, New Delhi, 2000 Gordon & Natarajan, Financial Markets, BPB Publications, 2000

V. K. Blialla, Investment Management, S. Chand & Company Publishers Ltd, 2001 Brian Finch, How to write a business plan, Kogan Page, 2002 David Butler, Business planning a guide to business start-up, Butterworth-Heinemann, 1988 Prasanna Chandra, Project Planning, Analysis, Selection, Implementation and ReviewTata McGraw Hill Publishing Company Ltd, 2006

FINANCE ELECTIVES 11PNE301 INVESTMENT MANAGEMENTL 3 T 0 P 0 C 3

Course Objectives

To enable students understand the conceptual framework of Investment, Securities Market and Portfolio Management To view the functioning of securities market in India and understand the Security Analysis 9 Types of investment

INVESTMENT Financial and economic meaning - Characteristics and objectives -Investment alternatives - Choice and evaluation - Risk and return concepts SECURITIES MARKET

9

Financial Market - Segments -Types; Participants in financial Market - Regulatory environment New issue market and its regulation - Stock exchanges in India - BSE- NSE- ISE - Regulations of stock exchanges - Trading system in stock exchanges-SEBI FUNDAMENTAL ANALYSIS 9

Economic Analysis -Economic forecasting and stock Investment Decisions - Forecasting techniques- Industry Analysis : Industry classification- Industry life cycle Company Analysis Measuring Earnings - Forecasting Earnings - Applied Valuation Techniques TECHNICAL ANALYSIS -Trend reversals -Patterns Efficient Market theory 9 Moving Average -Exponential Moving Average - Oscillators -

Fundamental Analysis Vs Technical Analysis - Charting methods - Market Indicators - Trend

PORTFOLIO MANAGEMENT evaluation

9

Portfolio analysis - Portfolio selection -Capital Asset Pricing Model -Portfolio revision - Portfolio TOTAL HOURS: 45 REFERENCE BOOKS Prasanna Chandra, Investment Analysis and Portfolio Management, Tata McGraw Hill, 2008

Donald E Fischer & Ronald J Jordan, Security Analysis & Portfolio Management, Pearson Education, 2009 Kevin , Securities Analysis and Portfolio Management , Prentice Hall of India, 2009 Dhanesh Khatri, Security Analysis and Portfolio Management Macmillan, 2010 Bodi K, Mohanty, Investments, Tata Mc Graw Hill, 2010 Punithavathy Pandian, Security Analysis and Portfolio Management, Vikas Publication Pvt Ltd, 2010 Hirt, Block, Fundamentals of Investment Management, Tata Mc Graw Hill, 2010 Avadhani, Securities Analysis and Portfolio Management, Himalaya Publishing House, 2008 Bhatt, Securities Analysis and Portfolio Management, Excel Books, 2009 Yogesh, Maheswari, Investment Management, Prentice Hall of India, 2008 Bhalla, Investment Management, S Chand & Company Ltd,16th edition, 2010

11PNE302 INTERNATIONAL FINANCIAL MANAGEMENT L 3 Course Objectives

T 0

P 0

C 3

To define and measure foreign exchange risks and to identify risk management strategiesTo integrate the global developments in finance to suit the changing business environment in India

INTERNATIONAL FINANCE

9

Foreign Exchange - Foreign Exchange Market - Market Participants - Types of transactions Currency Derivatives - Foreign exchange Management and Its risk - International Financial System - International Monetary System - Balance of Payments FOREIGN EXCHANGE REGIME IN INDIA Investment (FDI) - Foreign Institutional Investors ( FII) Investment in India FOREIGN EXCHANGE RISK 9 9

Evolution - Regulations - Indian Foreign Exchange Market - Modes of Investment - Foreign Direct

Meaning - Types of Foreign Exchange Exposure and Risk - Management of Transaction Risk Techniques for Hedging Transaction Risk - Cross Hedging - Internal Hedging Strategies Management of Operating Risk - Managing Translation Exposure INTERNATIONAL FINANCIAL MARKETS Exchange Market FOREIGN INVESTMENT ANALYSIS budgeting for MNCs TOTAL HOURS: 45 9 9

Motive- Sources-Segments- International Money Markets- International Credit Market- Foreign

International Portfolio Investment - Corporate Strategy and Foreign Direct investment - Capital

REFERENCE BOOKS Jain P K, International Financial Management, Macmillan, 2009 Cheol S Eun, Bruce G Resnick, International Financial Management, Tata Mc Graw Hill, 2008 Kevin, Fundamentals of International Financial Management, PHI, 2009 Micheal Mevin, International Money and Finance, Pearson, 2009 Apte P G, International Financial Management, Tata Mc Graw Hill, 2009

Clark, International Financial Management, Cengage, 2009 Sharan, International Financial Management, Prentice Hall of India, 2010 Thummuluri Siddaiah, International Financial Management, Pearson, 2010 Madhu Vij, International Financial Management, Excel Books, 2009 Avadhani V, International Financial Management, Himalaya Publishing House, 2007 Joseph Anbarasu, Global Financial Management, Ane Books, 2009

11PNE303 PROJECT PLANNING, ANALYSIS AND MANAGEMENTL 3 Course Objectives To enable students understand the project management To view the evaluation criteria of the project and project financing

T 0

P 0

C 3

INTRODUCTION &implementation - Management action -Investment returns -Corporate strategy FINANCIAL EVALUATION capital budgeting - Project rating index

9

Meaning and importance of Project - Types of project -Project life cycle - Project planning

9

Evaluation & Uses of Hurdle rate - Cash flow for project appraisal -Investment analysis using Mathematical techniques for project evaluation - Network technique for project management Multiple projects and constraints OPTION and production method PROJECT APPRAISAL FOR FINANCIAL INSTITUTION - Social cost benefit analysis - Preparation of project report FINANCING OF PROJECT while financing for projects - Managing strategic Change Project evaluation in non profit sector - Mergers & Acquisitions -Project management principles by project - management institute USA - Project management software TOTAL HOURS: 45 REFERENCE BOOKS Prasanna Chandra, Projects, Planning, Analysis, Selection, Implementation and Review, TMH, 6th edition, 2006 Gopalakrishnan, Project Management, Tata McGraw Hill, 2007 H R Machiraju, Introduction to Project Finance, Vikas Publications, 2005 Bhavesh M Patel, Project Management, Vikas Publication, 2007 9 9 9

Valuation of real option - Option to delay- extend- abandon project -Option to change the output

Technical- Commercial- Financial and managerial appraisal -Economic & Environmental appraisal

Raising finance in domestic market and international market-Infrastructure financing-Tax planning

Samnel J Montel, Jack R Meredith and Scott M Shafer Margaret Msutton etal M R Gopalan, Project Management,1st edition, Wiley India, 2006 Narendra Singh, Project Management Control, 4th Revised edition, Himalaya Publishing House, 2007 Narendra Singh, Problems & Solutions in Project Management and Control, 3rd edition, Himalaya Publishing House, 2007 Prasanna Chandra, Project Management, Tata Mc Graw Hill, 2007 Chowdry, Project Management, Tata Mc Graw Hill, 2007 Clifford F Gray, Erik W Larson, Project Management the Managerial Process, 3rd edition, Mc Graw Hill, 2007

11PNE304 FINANCIAL DERIVATIVESL 3 Course Objectives To emphasize the importance of Financial Derivatives and related concepts T 0 P 0 C 3

To inculcate the basic ideas on the various instruments available in the capital markets

INTRODUCTION 9 Definition & types- Forward contracts Futures contracts-Options- Swaps-Differences between Cash and Future markets- Uses and advantages of Derivatives- Risks in Derivatives FUTURES CONTRACT 9 Specifications & Margin requirements- Hedging using Futures- Types of Futures contractsTrading mechanism- Clearing & settlement system- Pricing of futures- Relationship between Future prices,Forward prices and Spot prices OPTIONS 9 Exchange Traded Options- Specifications of Options- Call and Put Options- American and European Options- Intrinsic Value and Time Value of Option- Options pricing modelsDifferences between future and option SWAPS

9 Interest Rate SWAP- Currency SWAP- Role of Financial Intermediary- Warehousing- Valuation of Interest rate SWAPs and Currency SWAPs-Bonds and FRNs- Credit risk DERIVATIVES IN INDIA

9

9 Evolution of Derivatives market in India- Regulations- Framework- Exchange trading in Derivatives- Commodity Futures- Contract Terminology and Specifications for stock-Options and Index Options in NSE- Contract Terminology and specifications for stock futures and Index futures in NSE- Contract Terminology and Specifications for Interest Rate-Derivatives TOTAL HOURS: 45 REFERENCE BOOKS

Kumar, Financial Derivatives, Theory, Concepts and Practice, PHI Learning, 2010 John C Hull, Options, Futures and other Derivative Securities, Pearson, 2009 Verma, Derivatives and Risk Management, Tata McGraw Hill, 2009 Parasuram, Fundamentals of Financial Derivatives, Wiley India, 2009 Gupta, Financial Derivatives, Theory, Concepts and Practice, Prentice Hall of India, 2008 Keith Redhead, Financial Derivatives, An Introduction to Futures, Forwards, Options and Swaps, Prentice Hall of India, 2009 Vijaya Bhaskar & B Mahapatra, Derivatives Simplified, Response Books, 2008 David A Dubofsky and Thomas W Miler J R, Derivatives, Valuation & Risk Management, Oxford, 2008

11PNE305 STRATEGIC FINANCIAL MANAGEMENTL 3 T 0 P 0 C 3

Course Objectives The course will emphasize the importance of Various Financial and Investment Management Strategies and related concepts To inculcate the various models of restructuring and business valuation 9

FINANCIAL GOALS AND STRATEGY Market-to-Book Value (M/BV)- Managerial Implications of Shareholder Value Creation INVESTMENT STRATEGY

Shareholder Value Creation- Economic Value Added (EVA)- Market Value Added (MVA)-

9

Techniques of Investment Appraisal Under Risk and Uncertainty- Risk Adjusted Net Present Value- Risk Adjusted Internal Rate of Return- Capital Rationing- Sensitivity analysis- Scenario analysis- Decision Tree Approach for Investment Decisions FINANCIAL RESTRUCTURING 9

Leverage Effect and Shareholders Risk- Capital Structure Planning and Policy- Dividend Policy and Value of the Firm-Stock Split- Bonus Issue- Buy back of shares OPERATIONAL RESTRUCTURING 9

Theories of Mergers- Horizontal and Conglomerate Mergers- Merger Procedure- Takeover Strategy- Types of Takeovers- Negotiated and Hostile Bids- Takeover Procedure- Takeover Defenses- Distress Restructuring Strategy-Sell offs -Spin Offs -Leveraged Buyouts

BUSINESS VALUATION

9

Conceptual Framework of Valuation- Approaches/Methods of Valuation- Income approach to business valuation- Discounted cash flow method- Capitalized earnings method- Combined methods-Market approach to business valuation TOTAL HOURS: 45 REFERENCE BOOKS

Coopers & Lybrand, Strategic Financial and Risk Management, Universities Press (India) LtdJakhotiya, Strategic Financial Management, Vikas Publishing House, 2008

Weston J F, Chung K S & Heag S E, Mergers, Restructuring & Corporate Control, Prentice Hall of India, 2008 Godbole, Mergers, Acquisitions & Corporate Restructuring, Vikas Publishing House, 2009 Ray, Mergers and Acquisitions: Strategy, Valuation and Integration, PHI, 2010 Ravindhar Vadapalli, Mergers, Acquisitions and Business Valuation, Excel Books, 2007 Kothari, Dutta, Contemporary Financial Management, Macmillan, 2009 Van Horne, J C, Financial Management and Policy, Prentice Hall of India, 2010

11PNE306 MANAGEMENT OF FINANCIAL SERVICES & INSTITUTIONSL 3 T 0 P 0 C 3

Course Objectives To study the need, objectives and concepts of various financial services provided by the banks, financial institutions and their roles and responsibilities Also to know the regulatory framework of the financial entities

MERCHANT BANKING AND ISSUE MANAGEMENT of Merchant Banking-Methods of marketing new issues-Pre & Post issue activities LEASING AND HIRE PURCHASING

9

An overview of Indian Financial System-Nature and Functions of Merchant Banking-Regulation

9

Concepts and types of leasing-Advantages and disadvantages-Parties in leasing-Rights of hirer and Hiree-Hire purchase Vs installment sale-Financial Evaluation of Leasing-Net Advantage method and Equivalent Loan Method -Evaluation of Hire purchasing-Sum of years Digit method

MUTUAL FUNDS AND CREDIT RATING

9

Types of Mutual Funds-Evolution of Mutual Funds in India- Developing- Launching and Computation and Relevance of NAV-Regulation of Mutual Funds Credit Rating system -Growth factors-Rating & Agencies-Credit rating process VENTURE CAPITAL, FACTORING AND FORFAITING 9

Definition- Characteristics-Evolution-Venture capital investment process-Advantages-Forms-SEBI and Venture capital funds-Venture capital in India Factoring and Forfeiting-Concepts and processAdvantages and disadvantages-Factoring Vs Forfeiting- Evaluation of Factoring

FINANCIAL INSTITUTIONS AND NON-BANKING FINANCIAL COMPANIES State NBFCs-Meaning -Types-Prudential Norms

9

Role of financial Institution in financial markets - Development Banking Institutions -National and TOTAL HOURS: 45 REFERENCE BOOKS Gurusamy, Financial Services, Tata Mc Graw Hill, 2010 Bharati Pathak , Indian Financial System, Pearson, 2010 Clifford Gomez, Financial Markets, Institutions and Financial Services, Prentice Hall of India, 2008 Bhole, Financial Institutions and Markets, Tata McGraw Hill, 2010 Shanmugam, Financial Services, Wiley publications, 2009 M Y Khan, Financial Services, Tata Mc Graw Hill, 2010 Punivathy Pandian, Management of Financial Services, Vikas Publishing House, 2010 Nanadagopal, Sri Vidya, Emerging Financial Markets, Excel Books, 2009 Tripathy, Financial Services, Prentice Hall of India, 2009 Madura, Financial Markets and Institutions, Thomson, 2009 Meera Sharma, Management of Financial Institutions, PHI, 2008 Machiraju, Indian Financial System, Vikas Publishing House, 2010

Gupta, Chopra, Financial Markets, Institutions & Services, Ane Books, 2010 Preeti Singh, Dynamics of Indian Financial System, Ane Books, 2009

HUMAN RESOURCE ELECTIVES 11PNE307 PERFORMANCE MANAGEMENTL 3 Course Objectives To impart knowledge on importance of performance management system in To understand the need and methods of performance evaluation of organizational organization. work force. INTRODUCTION 9 T 0 P 0 C 3

Performance Management-Introduction- Role of performance in organization -Dimensions -Performance Appraisals vs. Performance management- Performance management processRelevance of objectives in organizations- Organizational and individual performance- ProcessPerformance management & human resources management PERFORMANCE PLANNING & ANALYSIS 9

Performance planning-Performance analysis-Key Performance Areas-Components of Performance planning-Objectives of performance analysis-Process of Performance analysis PERFORMANCE REVIEW & DISCUSSION 9

Significance of review-Process of performance review-Performance rating- Performance appraisal factors- Methods and errors-reducing raters bias-Performance review discussions-ObjectivesRequisites-Process-Role of mentoring-Coaching in performance review discussions IMPLEMENTING PERFORMANCE MANAGEMENT SYSTEM 9

Operationalizing change-Implementing process-Factors affecting implementation-Pitfalls in implementation- Reward systems, legal, issues and team performance management-Reward systems and legal issues-Managing team performance

EXPERIENCES IN PERFORMANCE MANAGEMENT

9

Traditional practices-Recent approaches- Case studies in performance management in select organization- Appraisal Systems-Introduction, purpose of Appraisal- Pros & Cons of AppraisingMethods of Appraising- Who can Appraise- Appraisals and human resource decisions TOTAL HOURS: 45 REFERENCE BOOKS Prem Chadha, Performance Management, Macmillan, 2008. T.V.Rao, Performance Management & Appraisal Systems, Response Books, 2007. Herman Aguinis, Performance Management, Pearson education, 2008. Peter Ward, 360 Degree Feedback, Jaico publishing house, 2006. Dewakar Goel, Performance Appraisal & Compensation Management, Prentice Hall of B.D.Singh, Compensation & Reward Management, Excel Books, 2007. R.K.Sahu, Performance Management System, Excel Books, 2007. A M Sarma, Performance Management, HPH, 2008. Srinivas, R. Kandula, Performance Management, PHI, 2006.

India, 2008.

Edited by Frances N Eale, Hand book of Performance Management, Jaico Publishing, Michael Armstrong & Angela Baron, Performance Management, Jaico Publishing, 2007. Cardy, Performance Management Concepts, Skills & Exercises, PHI, 2007.

2008.

11PNE308 INDUSTRIAL RELATIONS & LABOUR LEGISLATIONSL 3 Course objectives This course is designed to promote a critical understanding of substantive and procedural labour laws The approach is to develop skills in handling legal issues in industrial relations and other labour matters

T 0

P 0

C 3

INTRODUCTION

9

Industrial Relations- History of industrial relations - Understanding and Appreciating industrial relations - Employee Relations - Approaches of IR - Theories of IR/Perspectives of industrial relations - IR in globalised economy TRADE UNIONS 9

Trade Unions- History of Trade Unions Trade union structure and organizations - its Problems Trade Unions-Theories- functions- methods - Trade Unions ACT 1926 -Management of Trade Unions in India COLLECTIVE BARGAINING 9

Collective Bargaining- The nature of collective bargaining - The Legal framework of collective bargaining - Negotiating Techniques and Skills - Workers Participation in Management Evolutions- objectives of WPM - WPM in India - Comparative Study of WPM in Global context LABOUR LEGISLATION 9

Labour legislation- Introduction-Classification-Sources & development of labour legislationPrinciples of labour legislation - Factories Act 1948-Contract labour Act 1970 - Industrial Establishment (Standing Orders) Act 1946

INDUSTRIAL LAW

9

Industrial disputes act 1947-Problems of industrial peace-Grievance & Disciplinary procedures The minimum wages Act 1948 -Payment of Wages Act 1936 - Payment of Bonus Act 1965 - The Employee Provident Fund Act and Miscellaneous Act 1952 - The Payment of Gratuity Act 1972 The Workmen Compensation Act 1923 - The Maternity Benefit Act 1961and ESI Act 1948 - The Role of Government in IR -National Commission on Industrial Relations Recommendations TOTAL HOURS: 45 REFERENCE BOOKS 2008 S C Srivastava, Industrial Relations & Labour Laws, Vikas Publishing Pvt Ltd, 2007 C S Venkata Ratnam, Industrial Relations, Oxford University Press, 2006 Ratna Sen, Industrial Relations in India, Macmillan, 2007 Monal Arora, Industrial Relations, Excel Books, 2007 B D Singh,Industrial Relations, Excel Books, 2005 T N Chabra and R K Suri, Industrial Relations, Dhanpat Rai & Co, 2005 Mamoria & Mamoria, Gankar, Dynamics of Industrial Relation, Himalaya Publishing House,

Prof M V Pylee, Industrial Relations & Personnel Management, Vikas, 2007

11PNE309 COMPETENCY MAPPING AND DEVELOPMENTL 3 Course Objectives This course helps to understand and build competencies and facilitate students to understand the differences and inevitability of connecting core competencies and people competencies It also helps the students appreciate the need for Competency based HR Processes

T 0

P 0

C 3

INTRODUCTION

9

Introduction - History & Origin of Competency -Knowledge Skills and Attitude Vs Competency Reasons for Popularity of Competency- Competency - Views Against Competency- DefinitionsConfusion about Competency Components of competency- Skill- Knowledge and Motive -Trait and Self-Concept - Iceberg Model of Competency - Operant and Respondent Traits of Competency COMPETENCY CATEGORIES 9

Competency Categories - Threshold Competencies- Differentiating Competencies - Generic or Key Competencies - Functional or Technical Competencies-Leadership or Managerial Competencies COMPETENCY MODEL 9

Steps in Developing Competency Model - Determining the objective and Scope - Clarifying Implementation Goals and Standards - Create an Action Plan - Define Performance Effectiveness Criteria - Identify a Criterion Sample - Data Gathering and Interim Competency Model - Finalize and Validate Competency Model COMPETENCY MODELS LEADERSHIP 9

Competency models - Leadership and managerial competency models - Causes for Resistance and Recommended Actions to address - Delphi Technique Competencies and Generic Indicators 360 Degree Feedback - HR Generic Competency Model - Supervisory Generic Competency Model Strategies to address the gaps COMPETENCY BASED PERFORMANCE APPRAISAL 9

Integration the Competency Model - Competency based Recruitment and Selection - Competency Based Performance Appraisal - Competency Based Succession and Career Planning - Competency Based Compensation and Benefits - Competency based Training and Development - Reassess competencies and evaluate ROI TOTAL HOURS: 45REFERENCE BOOKS

Ganesh Shermon, Tata McGraw-Hill Publishing Company Limited, 2004 Seema Sanghi, The Handbook of competency mapping , Response Books Year, 2004 Don Hellriegel, Susan E Jackson, John W Slocum, Management a Competency based approach, Tata McGraw Hill Publishing Company Limited, 2005 Nitin Sawardekar, Assessment Centres identifying potential and developing competency, Prentice Hall Publishers, 2006

11PNE310 - ORGANISATIONAL CHANGEL 3 T 0 P 0 C 3

Course Objectives

To understand the problemsin introducing change in organizations,theory and methods of intervention in organization development To gain a thorough understanding of the organizations ability to assess its current functioning and ability to achieve its goals

INTRODUCTION

9

Introduction to Organization change -Need and Importance of Organizational change -Organizational Development Growth and relevance of Organizational Development -Diagnosis for Organizational Development - Foundations and Process of Organizational Development -Approaches to Organizational Development DESIGNING OD INTERVENTIONS Designing Organizational Development Interventions: Characteristics Interventions ROLE OF DEVELOPMENT 9 9 of Organizational

Development Interventions - Overview and Types of Interventions -Process involved in designing

Developing the person in the role-Career planning - Career Development & Career Strategy - Performance review and counseling - Potential appraisal -Employee Empowerment - Assessment centre-career and succession planning- Quality of Work Life

TRAINING AND DEVELOPMENT Meaning and importance Training process -model - emerging developments -

9 Identification

of training needs - Organizational analysis -Task analysis- person analysis - Priotizing Human Resource Development needs - Transfer of training -Issues-transfer process - Theories &strategiesOrganization and work environmental factors that influence transfer of training HR INTERVENTIONS 9

HR Interventions -Performance management Career Planning and Development Interventions -Tgroup and Training Interventions -Power - Politics and Organizational Development -Problems and Prospects of Organizational Development TOTAL HOURS: 45 REFERENCE BOOKS

Wendell L French; Cecil H Bell, Organization development : behavioral science interventions for organization improvement, Prentice-Hall, 2001 Biswanath Ghosh, Human Resource Development & Management, Vikas publishing house, 2006 Robert A Zawacki, Wendell L French; Cecil H Bell Organization development transformation : managing effective change; Tata McGraw Hill, 2006 Wendell L French; Cecil H Bell, Organization development : behavioral science interventionsfor organization improvement Veena Vohra, Pearson Education, 2006

Lalitha Balakrishnan, Human Resource Development, Himalaya Publishing House Tapomoy Deb, Human Resource Development, Ane Books, 2006

11PNE311 INTERNATIONAL HUMAN RESOURCE MANAGEMENTL 3 Course Objectives Provide the students with an understanding of the international human resource management practices T 0 P 0 C 3

growth

The students will be exposed to the latest HR practices strategies for international

INTRODUCTION

9

Definition- Approaches to international human resource management- Difference between HRM and Domestic HRM- Reasons for emergence of IHRM- Models of IHRM-5P Model European Model- internationalization of HRM: Socio-cultural context- Organizational dynamics and IHRM: Study of cultures in World- Culture and employee management issues- Organizational Processes in IHRM- Linking HR to International expansion strategies- and Challenges. STRATEGIES FOR INTERNATIONAL GROWTH 9

Exploiting global integration-The logic of global integration- differentiation- Mastering expatriation- beyond the traditional expatriate model- the limits of global integration becoming locally responsive: The roots of responsivenessunderstanding diversity- responding to diversity- the challenges of localization. RECRUITMENT PROCESS IN INTERNATIONAL CONTEXT nationalsdifferent head-huntersadvantages approaches to and disadvantages staffing advertisingof different selection for 9 methodsusing selecting

International Managers- parent country nationals- third country nationals- host country multinational decisionsrecruitment methods method

cross-national

e-recruitment;

staff and international staffing issues.

PERFORMANCE MANAGEMENT

9

A conceptual background- Constraints in goal attainment- performance management cyclemodels- performance and appraisal in IHRM appraisal of expatriate- third and host country employees- issues and challenges in international performance management- country specific performance management practices. INTERNATIONAL COMPENSATION 9

Forms of compensation and factors that influence compensation policy- key components of international practices compensationthe Approaches social to international security compensationacross compensation the countriesacross countriessystems

global compensation: emerging issues TOTAL HOURS: 45 REFERENCE BOOKS The Global Challenge- Framework for International Human Resource Management, Evans, Pucik, Barsoux, Tata McGraw-Hill Irwin. International Human Resource Management,Peter J Dowling, Denice E Welch, International Human Resource Management, K Aswathappa, Sadhna Das, Mc Graw Hill Companies International Human Resource Management, Tony Edwards, Chris Rees, Person Education International Human Resource Management - Monir H Tayeb-Oxford University Press , 2005. International Human resource Management ,P L Rao, Excel Books Cengage Learning

11PNE312 TALENT MANAGEMENTL 3 Course Objective This course help the students to understand the principles of Talent Management and its functions

T 0

P 0

C 3

It also helps to understand performance management cycle and integration of compensation with performance management system

TALENT MANAGEMENT

9

Introduction on Talent Management -Four steps for creating talent management system - Building block of talent management: competencies-performance management- evaluating employee potential- recruiting superkeepers-job analysis -job specifications- issues in performance management system and talent management system. FUNCTIONS OF TALENT MANAGEMENT 9

Work force planning-specifying job roles-recruiting -out sourcing- screening applicants- selecting best employees -paying employees and providing benefits- training employees-ensuring compliance to regulations -ensuring fair, safe and equitable work environments -sustain high performing employees. PERFORMANCE MANAGEMENT CYCLE 9

Performance Management Cycle- steps in the performance management cycle- setting performance goals- Design process to develop performance management goals- 360-Degree Feedback System- elements of a 360-degree feedback system- Integrating Compensation with Performance Management- compensation Vs performance management- ways to retain top talent employees- rewards/awards beyond compensation-

REWARDS AND AWARDS

9

Incentives - Rewards and awards beyond compensation for retaining top talent - Emerging Reward Trends- characteristics of top talent or superkeeper employees- major differences between typical reward systems and customized rewards systems- strategies for finding and retaining top talent. Career Management Development Planning Leadership Development Mentoring/Knowledge management- Retention and Engagement TALENT PLANNING AND IMPLEMENTATION 9

Talent Planning-steps for implementing talent planning- Coaching and Training the Superkeepers- strategies for coaching employees - central themes to excellence in coaching employees -Superannuation and pension plans for employees- Uses of IT in Talent management system TOTAL HOURS: 45 REFERENCE BOOKS Lance A. Berger & Dorothy R. Berger,The Talent ManagementHandbook. McGraw Hill. New Delhi, Current Edition, 2011 Instructor handouts and Power points Appraising & Developing Managerial Performance-.T. V. Rao, Excel Books 360 degree feedback & assessment & development Centres, Volume I, II and III, TV Rao,Et all, Excel Books Performance Management, Dixit Varsha, Ist edition, Vrinda Pubilcations Ltd.

MARKETING ELECTIVES 11PNE313 SERVICES MARKETING

L 3 Course Objectives

T 0

P 0

C 3

To develop an insight into emerging trends in the service sector in a developing economy To facilitate them to tackle the issues involved in the management of services

INTRODUCTION

9

Introduction & Evolution of services sector- Characteristics of services- Marketing implicationsService classification- Services marketing mix- Social, economic and financial effects of servicesConsumer evaluation of services CONSUMER BEHAVIOR & SEGMENTATION, TARGETING & POSITIONING 9 Role of culture- customer expectations of service - Customer perceptions of service & Satisfaction -Service quality -Dimensions -Service encounters- Strategies to influence customer perceptionsUsing marketing research to understand the consumer- Relationship Marketing- Customer Lifetime Value- Relationship strategies- Customer profitability- Levels of relationship- Service recovery : Strategies- Guarantees- Segmenting- Targeting and Positioning of services SERVICE PRODUCT 9

Concept of the service product- Core tangibles- Augmented product-Understanding, supporting & facilitating services-Developing the service product-Service Design-Standards and Physical evidence-Service development -Redesign- Service blueprinting- Service standards -Physical evidence-Pricing-Value definitions of pricing -Approaches to pricing- Strategies SERVICE PROCESS 9

Employees role in service delivery- Internal marketing- Service Culture- Customers role in service delivery- Strategies to enhance customer participation- Delivering service through intermediaries and e-channels -Channel conflict -Franchising -Strategies for effective delivery- Managing demand and capacity -Yield management -Waiting line strategies MANAGING SERVICE PROMISES 9

Managing service promises in banking, health, hospitality, tourism, entertainment-Integrated Service marketing communications- Strategies to match promises with delivery-Exceeding customer expectations-Gaps model of service quality-Servqual- Closing the customer gapsStrategy Maps TOTAL HOURS: 45 REFERENCE BOOKS

Lovelock, Wirtz & Chatterjee, Services Marketing , People, Technology & Strategy , A South Asian perspective, Pearson Education, 2007 Zeithaml, Bitner, Gremler & Pandit, Services Marketing , Integrating Customer Focus across the firm, 4th edition, Tata McGraw Hill, 2008 Fitzsimmons& Fitzsimmons, Service Management , Operations, Strategy, Information technology, Tata McGraw Hill, 2006 Rajendra Nargundkar, Services Marketing Text & Cases, Tata McGraw Hill, 2006 Hoffman, Marketing of Services, Cengage Learning, 2007 Govind Apte, Service Marketing, Oxford Publisher, 2004 Steve Baron & Kim Harries, Service Marketing, 2nd edition, Palgrave, 2003 Jha S M, Services Marketing, Himalaya Publishing House, 2007 Nimit Choudary & Monika, Services Marketing, Text book of Indian Experience, Macmillan, 2008 R Srinivasan, Services Marketing -The Indian Context, Prentice Hall India, 2007 Helen Woodruffe, Service Marketing, Macmillan, 2007 Payne, Essence of Service Marketing, Prentice Hall of India, 2008 Christian, Service Management & Marketing, John Wiley, 2008 Ravi Shankar, Services Marketing, Excel, 2000

11PNE314 ADVERTISING AND PROMOTION MANAGEMENTL 3 Course Objectives To educate students on the various promotion mix tools To facilitate the importance of an integrated communication strategy and help students prepare an integrated communication campaign for a company/product

T 0

P 0

C 3

INTRODUCTION TO ADVERTISING

9

Meaning- Objectives- Importance- Classification of advertisement- Economic and Social Effects of Advertising- Ethics in advertising- Promotion Mix Tools- Steps in communication processFactors in deciding promotion mix ADVERTISING AGENCY & MEDIA MANAGEMENT 9

Organization of Advertising Department- Advertising Agency Management- Budgeting -Approaches - Methods- Factors influencing the selection of the agency-Types of Media Advantages- Limitations- Media availability- Media rates- Media planning- Media strategy -Media mix - Scheduling ADVERTISING CREATIVITY 9

Advertising Copywriting for Print and Broadcast Media - Principles- Styles- Appeals- Advertising visualization and design- Layout- Production of Print- Broadcast and other Advertisements- Pre and post evaluation of Advertising effectiveness SALES PROMOTION & PERSONAL SELLING 9

Objectives-Tools- Planning- Implementation and Control-Evaluation of Sales Promotion-Sales force Design-Strategy mix- Structure and Compensation- Principles of Personal Selling -Salesmanship-Steps in selling process-Negotiation -Models- Strategy & Tactics-Customer Relationship Management-Evaluation of personal selling

PUBLIC RELATIONS

9

Objectives- Tools- Media and Message- Public relations vs. Publicity -Lobbying- Evaluation of Public Relations

TOTAL HOURS: 45 REFERENCE BOOKS David A Aaker, Rajeev Batra & John G Myers, Advertising Management (5th ed), Prentice Hall of India, 2007 Sales Management , Cundiff, Still & Govani , PHI/Pearson, 2008 Advertising and Promotion: An Integrated Marketing Communications Perspective , George E Belch and Michael E Belch, 6th Edition, TMH, 2006 Advertising & Integrated Brand Promotion, OGuinn, Allen & Semenik, 4th edition, Thomson South Western, 2006 Mahendra Mohan, Advertising Management, Concepts and Cases, Tata McGraw Hill Company, New Delhi, 2006 Shimp, Advertising and Promotion: An IMC Approach, Cengage Learning, 2007 Williams F Arens, Contemporary Advertising, TMH, 2006 Larry D Kelley and Donald W Jugenheimer, Advertising Media Planning: A Brand Management Approach, PHI, 2007 William Wells, John Burnett and Sandra Moriarty, Advertising: Principles and Practice, 6th edition, PHI, 2007

11PNE315 RETAIL MANAGEMENTL 3 T 0 P 0 C 3

Course Objectives To help students develop insights into the Indian retail scenario and sensitize them on what factors affect retail strategy The course is designed to enable the students to apply theory concepts in practical business

RETAILING - AN INTRODUCTION

9

Definition- Functions- Importance- Types of retailing - Prospects of Retailing in India- Key Drivers of Retailing in India- Opportunities in Retailing- Retail management decision process- Global Retail marketBusiness Models in Retail- Theories of Retail Development- Concept of life cycle in Retail

RETAIL MARKET SEGMENTATION & CONSUMER BUYING DECISION PROCESS Criteria for Evaluating market segment- Approach for segmenting market- Selection of Promotion mix- Market Targeting- Customer Profile- Market Segmentat