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1
STRATEGIC MANAGEMENT - II
Objectives
The students should be able to formulate and implement corporate and business level strategiesacross the industries.
Course Contents
Unit- I External Growth Strategies and Restructuring Strategies
Mergers, Acquisitions, Strategic Alliances, Joint Venture, Takeovers Restructuring: Downsizing, Downscoping, Leveraged buyouts
Unit-II International Strategy
International business Level Strategy International Level Corporate Level Strategy
Unit-III Cooperative Strategy
Business Level Cooperative Strategy Corporate Level Cooperative Strategy International Cooperative Strategy Network cooperative strategy
Unit-IV Corporate Governance
Separation of Ownership and Management Control Board of Directors International Corporate Governance Governance Mechanisms and Ethical Behavior
Unit-V Strategy Implementation
Organization structure and design Strategic Leadership Resource allocation and control Managing strategic change
Suggested Reading:
1. Johnson Gerry and Scholes Kevan, Exploring Corporate Strategy, Forth Edition, Prentice Hall of
India
2. Pearce John A-11, Richard B, Robinson Jr., Strategic Management, Strategy Formulation andEvaluation
3. Hitt, Ireland & Hoskisson, Strategic Management, Thomson Press
4. Hill and Jones, Strategic Management: An Integrated Approach, Sixth Edition, Biztantra Publication
5. Pihs & Lei, Strategic Management, Thomson Press
6. Arthua Sharplin, Strategic Management, Tata MacGraw Hill
The list of cases and specific references including recent articles will be announced in the class.
2
ENTREPRENEURSHIP DEVELOPMENT
Objectives
The course aims to provide an overview of the philosophy of entrepreneurship, motivateparticipants to consider Entrepreneurship as a career, to become a job seeker, and to create aparadigm shift in the minds of the participants towards entrepreneurial managers rather thanconventional managers. The course is designed to simulate the real life activities ofentrepreneurs in the start up age of a new venture. Building on the above concept the courseaims to provide the skills to start and build enterprise, implement it successfully and manage itstransition to a full fledged business entity.
Course Contents
Unit-I The Nascent Entrepreneur
Self – assessment Motivations to start a business The Entrepreneur Personality
Unit-II Opportunity Recognition
Mental Sequences in Idea Development Go/No-Go Decisions Preliminary Screening Questions Alternative Competitive Entry Wedges
Unit-III Writing Business Plan
Feasibility study Developing business plan Business plan appraisal
Unit-IV Start-up Factors
Entry barriers and firm positioning Comparison of a large and small start up Technology absorption Networking with Industries and Institutions Case Study of Global Start-up Impact of Industry Structure on New Ventures Performance
Unit-V Marketing / Finance and HR Functions in New Ventures
Venture capital for SMEs: A review Term loan/working capital financing Preparation of advance proposals and model feasibility reports Sources of finance, patent, information Innovative recruitment Retention strategies for new start-ups and SMEs
3
Unit-VI Stages of Growth in entrepreneurial ventures
Stages of growth model Business crisis Barriers to small firm growth Factors in continued entrepreneurship in small firms International entrepreneurship
Unit-VII Intrapreneurship
The middle manager and innovator Changing face of family business Replacing the founder, exploding the myth of entrepreneur’s disease Family business and multiple levels of conflict Successor development: Impact of timing and Mode of Entry
Unit-VIII Franchising
Women & minority entrepreneurs
Unit-IX Govt. Policies for development of new entrepreneurship with special referenceto MNC challenge
Case Studies
Suggested Readings:
1. Dollinger Marc J, Entrepreneurship: Strategies and Resources, III Ed., 1995, Irwin Press
2. Hisrich Robert D and Peters Michael P, Entrepreneurship, V Ed., TMH New Delhi3. Kuratko Donald F and Hodgetts Richard M. Entrepreneurship: A Contemporary Approach,
Harcourt College Publisher.
4. Zimmerer and Scarborough, Entrepreneurship and New Venture Formation. Prentice Hall
5. Timmons Jeffry A, New Venture Creation: Entrepreneurship for the Twenty First Century,Irwin
6. Holt David H. Entrepreneurship: New Venture Creation, PHI, New Delhi, 1998
7. Vesper Kar; H, New Venture Strategies, Prentice Hall NJ
The list of cases and specific references including recent articles will be announced in the class.
4
BRAND MANAGEMENT
Objectives
The aim of the paper is to acquaint the students with concepts, techniques and give experience inthe application of concepts of Brand Management.
Course Contents
Unit-I Concept of a Brand
Brand Evolution Brand Perspectives Anatomy of a Brand Brand and Products Concept of Market Redefinition
Unit-II Defining Brand Equity
Cost-based Methods Price-based Methods Customer-based Brand Equity
Unit-III Brand Identity, Image and Personality
Creation & Evaluation of Brand Important of Brand Personality Emotion-centered Definitions Brand Image Brand Image and Celebrity Brand Image and Imagery Brand Image and User Status Brand Image and Brand
Unit-IV Brand Positioning
Differentiating Brand from Competitors Positioning Repositioning Increasing Relevance to Consumer Increasing Occasions for Use Search for a Viable Position Making the Brand Serious Falling Sales Making the Brand Contemporary
5
Unit-V Brand Extension
Line Branding and Range Branding Types of Brand Extension Need for Three-fold classification Need for Brand Extension Pros and Cons of Brand Extension What to Extend into Parent-extension Image Fit Classic Paradox of Brand
Extension Image-related Extensions Examples of Image-related Extensions
Suggested Reading:
1. Choudhary Pran K., Successful Branding, University Press (India)
2. Kap Ferer Jean-Noel, Strategic Brand Management, Global Business Press3. Mourthi Y.L.R. Brand Management, Vikas Publication House4. Sengupta Subroto, Brand Positioning Strategies for Competitive Advantage, Tata McGraw Hill
5. Verma Dr. Harsh Vardhan, Brand Management, Excel Publication6. Aaker David A. and John Philip Jones, Building Strong Brands, Free Press Publication
The list of cases and specific references including recent articles will be announced in the class.
6
CONTEMPORARY ISSUES IN MARKETING
Objectives
Course is designed to make participants understand the concept, operations and strategies ofRetail as well as Rural Marketing. Against the background of relationship marketing aiming atbuilding and sustaining customer loyalty this course also focus on emerging concepts ofE-commerce, Green Marketing, etc.
Part-A
Unit-I Perspectives on Retailing
Role, Functions and Significance of Retailing Types & Formats of Retail Customer buying behavior Retail market Segmentation and Positioning Strategic retail planning process Retail location strategy – Site selection & market selection process Category Management Visual Merchandising
Unit-II Current Issues in Marketing
Green Marketing Viral Marketing Ambush Marketing Internet Marketing / e-Retailing Gorilla Marketing Mobile, Kiosks, etc.
Unit-III Relationship Marketing and CRM
Defining relationship, loyalty, retention, relationship marketing and CRM Relationship marketing and customer database Identifying CRM needs and role of market research Integrating strategies, channels, media and campaign planning, process and
procedures CRM in marketing customer service
Part-B
Unit-IV Social Marketing: Nature, Role and Scope
Social Marketing Basics, Nature and role of social campaign. The Social Marketing Mix and the Social Marketing Process
7
Unit-V Rural Marketing Strategies
Product and services in rural marketing Value offerings Product and price as strategic variables Product profile or specific product such as fertilizers Seeds, pesticides and other durables Price issues Distribution strategies Communication and Sales Management issues.
Suggested Readings:
1. Levy & Weitz, Retailing Management, Tata McGraw Hill, 2002
2. Strauss Judy, eMarketing3. Greenhern Paul, CRM at The Speed of Light4. Kotler Philip, Marketing for Nonprofit Organisations (New Delhi: Prentice Hall, 1999)
5. Rajagopal, Rural Marketing: Development Policy, Planning and Practice (Jaipur: Rawat, 2001)6. Singh Sukhpal, Rural Marketing Management (Delhi: Vikas, 2001)
7. Velayudan Sanal Kumar, Rural Marketing: Targeting the non-urban consumer (New Delhi:
Response, 2002)
8. Krishnamacharyulu C.S.G. & Ramakrishnan I… Rural Marketing: Text & Cases (Delhi: Pearson,2002)
The list of cases and specific references including recent articles will be announced in the class.
8
INDUSTRIAL MARKETING MANAGEMENT
Objectives
The objective is to provide complete knowledge of Industrial Markets, their process of buying andthe distinguishing factors as compared to consumer markets. Students should be able toappreciate the differences and formulate strategies for industrial marketing.
Course Contents
Unit-I Introduction
The Business Marketing overview Differentiating Business Marketing from Consumer Marketing
Unit-II Nature of demand in Industrial & Business Market
Direct and derived demands Characteristics of demand in Business Market Implications of demand characteristics on business Marketing Strtegy Whiplash effect Sales forecasting
Unit-III The Organizational Buying Behavior Process & Segmentation
Organizational buying process Business marketing process synchronization with business customer’s buying
process Factors influencing business buying behavior Buying situations and Buygrid Framework Buying Center Types of Purchasing Organizations, goals and functions Buying motives Purchasing System and practices Business buyer behavior models Evaluating Vendor Capability, Performance, Vendor Analysis
Unit-IV Segmentation of Industrial & Business Markets
Bases of Segmentation, Macro and Micro Nested approach Positioning approaches for business marketing
Unit-V Competition and cooperation in Business markets
Competitive forces and their determinants Existing rivalries, new entrants, power of suppliers and buyers Voluntary cooperation Mandated collaboration Competitive strategies
9
Unit-VI Business Product Strategy
Business product decisions vs consumer product decisions Business Product classification Product objectives and policies Quest for innovation and risk analysis New Product Development Process and Adoption Process Importance of Technology in business market MRO services as business opportunity
Unit-VII Business Pricing Strategy
Business pricing vs consumer pricing Business pricing objects and strategic decisions Leasing in business pricing Competitive bidding in business markets
Unit-VIII Business Marketing Channels and Logistics
Business Place strategy vs consumer place strategy Business Distribution channels Distributors, Responsibilities, Classifications Manufacturer’s Representative Other Business Middleman Channel partner selection, motivation and performance evaluatiom Channel conflict Management Business logistics decisions Third-party Logistics
Unit-IX Business Marketing Communication Strategy
Business market promotion vs consumer market promotion Business market communication mix Importance of PR and Publicity in image-building, relationship management and
crisis management Personal Selling process and skills Business market negotiation process and skills Trade Fairs, exhibitions and Road-shows
Unit-X Business Marketing Relationship Strategy
Types of relationships Relationship marketing process Managing buyer-seller relationship and its profitability Managing business with Govt. as a customer
Suggested Readings:
1. Hill R.M., Alexender R.S. & Cross J.S., Business Marketing, AITB’S2. Hutt & Speh. Business Marketing
3. Banting, Business Marketing
The list of cases and specific references including recent articles will be announced in the class.
10
FINANCIAL DERIVATIVES
Objectives
Options, futures and other derivative securities are the fastest growing segments of the financialmarkets. The purpose of this course is to provide the conceptual basis for the valuation and useof futures and options in risk management.
Course Contents
Unit-I Introduction
Introduction to Derivatives, Characteristics and Types Basics of Derivatives, History of Derivatives, Uses Structure of Derivative Markets, Forwards, Futures, Options, Swaps: Introduction
Unit-II Futures
Financial Future contract, Types, Evolution, Functions, Traders/Operators Future Pricing: Theories and Characteristics Forward Market: Pricing and Trading Mechanism
Unit-III Options
Options features, types, terminology Basic Options Positions and their Payoff Options strategies for hedging spreading etc. Option pricing models – Binomial and Black & Scholes
Unit-IV Swaps
Concept & Nature, Evolution, Features Types of Financial Swaps: Currency Swap, Interest Rate Swap, Equity Swap Swap Pricing
Unit-V Credit Derivates
Concept, Features and Types Credit Risk: Concept, Assessment, Management Credit Derivative Instruments, Benefits Credit Derivatives in India
Unit-VI Financial Derivatives – Indian Scenario
Financial Derivatives Market in India and its Regulation Development and Emerging Trends
11
Suggested Reading:
1. Redhead Keith, Financial derivatives: An introduction to futures, forwards, options and
swaps2. Vohra N. D and Bagri B R. Future and options3. Hull J.C., Options, Features and Other Derivatives
4. Rustagi R.P., Investment Analysis and Portfolio Management5. S.L. Gupta, Financial Derivatives: Theory, Concepts & Problems, PHI
The list of cases and specific references including recent articles will be announced in the class.
12
FINANCIAL STATEMENT ANALYSIS AND CREDIT APPRAISAL
Objectives
This course is designed to prepare students to interpret and analyze financialstatements effectively. It explores in greater depth financial reporting topics introduced in the corecourse in financial accounting and also examines additional topics not covered in that course.The view point is that of the user of financial statements. This course is designed primarily forstudents who expect to be intensive users of financial statements as part of their professionalresponsibilities.
The pre-requisites for this course are the core course in financial accounting and the core coursein managerial accounting.
Course Contents
Unit-I Pedagogical View:What is Financial Statement Analysis?
Learning Objectives:1. Overview of financial reporting and financial statement analysis2. Understand most effective means of mastering course
Overview of Financial Reporting Financial Statement: Objectives and importance, limitations, elements, scope
and information served by financial statement. Profit & Loss Accounting: Objectives, nature, need, component Analysis of P&L
Account. Balance Sheet: Functions, uses, relationship between Balance sheet and P&L
A/c, component Analysis of Balance sheet.
Unit-II A View on Analysis
Balance Sheet Analysis – Asset Analysis, Income Statement Analysis Pro-forma Earnings Profitability Analysis - Using ROA and ROCE ROA and its Components ROCE and relating ROA to ROCE Risk Analysis Equity Analysis Financial Statement Analysis: Objectives & Procedure Standards for comparisons
Past Performance of a firm Industry standards/Bench marks
Sources of information Role of financial analyst Limitations of Financial Statement Analysis
13
Unit-III Techniques of Analysis
Comparative Financial Statement Common size statement Ratio Analysis Trend Analysis Inter Firm Comparison Intra Firm Comparison Window Dressing
Unit-IV The Annual Report
Content of the annual report, Quality of Financial Reporting, Reporting regulationin India for different types of entities, Director report and auditor’s report
Window Dressing Problems in Financial Statements, Window Dressing, Understanding how income
statement is manipulated and reworking profits, ethical issues in financialreporting, recent scandals in financial reporting
Auditing and Corporate Governance American model of corporate governance, German model of corporate
governance, Japanese model of corporate governance, Corporate governance inIndia, Audit committee, corporate governance failure at Enron, Issues in internalaudit, Sarbanes Oxley Act.
Unit-V Application of Financial statement in Credit Appraisal
Evaluation of Management Risk Assessment of Limits ( Credit ) Duration of Credit Fixing Limits : Value & Duration Exercises and Case Studies
Suggested Reading:
1. Gerald I. White, Ashwinpaul C. Sondhi, Dov Fried, The analysis and use of Financial Statements
2. Charles H Gibson, Financial Reporting Analysis
3. Stephen H Penman, Financial Statement Analysis & Security Valuation
4. Prasanna Chandra, Fundamental of Financial Management
5. I.M. Pandey & Ramesh Bhat, Cases in Financial Management
6. Rajiv Srivastava & Anil Misra, Financial Management, Oxford University Press
The list of cases and specific references including recent articles will be announced in the class.
14
CORPORATE TAX PLANNING
Objectives
To provide working knowledge of various tool of corporate tax planning and provide insight intovarious devices available to minimize the corporate tax bill. After completion of the syllabusstudent should be able to appreciate enormous amount of activities in direct taxes beingundertaken by Finance Ministry to provide stable and equitable platform to all industries and howcorporate undertakings diverts the flow of new investment in tax lucrative zones.
Course Contents
Unit I Concept of tax planning and Corporate taxation
Concepts relating to Tax planning, Tax Avoidance and Tax Evasion and itsapplication in present business scenario
Brief overview of residential status, latest computational provisions of capitalgains.
Tax planning regarding computation of business or professional income. Tax rates applicable to corporate assessee, Meaning of company and
computation of tax liability. Minimum Alternate Tax on Companies and its practical applications, Special
Provisions relating to Tax on Distributed Profits of Domestic Companies. Tax planning in respect of fringe benefits tax.
Unit II Form of organization
Tax planning with respect to various form of organization.
Unit III Location and Nature of business
Tax planning in respect of place where business should be located and nature ofgoods produced or services rendered by the assessee. Practical application ofsuch provisions through real life case studies, TDS
Unit IV Specific managerial and financial decisions
Tax considerations in respect of specific managerial decisions like Make or Buy,Own or Lease, Close or Continue, Sale in Domestic Markets or Exports.
Tax planning with reference to capital structure decisions, dividend policy andbonus shares. Merger & Acquisition & Joint Venture
Unit V Remuneration Planning
Case studies on planning of salary packages or employees on differentmanagerial positions so as to minimize the tax bill. Deduction available inrespect of remuneration in the hands of employer. Impact of fringe benefits tax..
Unit VI Tax Management
Penalties and Prosecutions, Appeals and Revisions.
15
Suggested Reading:
1. Income-tax Act, 1961 as awarded up-to-date
2. Income tax Rules (Latest Edition)3. Master guide to Income-tax Act, Taxman Publications (Pvt.) Ltd.
4. Palkhiwala, N.A. and Palkhiwala, B.A.: The Law and Practice of Income Tax, Vol. 1, N.M.Tripathy Pvt. Ltd. Bombay
The list of cases and specific references including recent articles will be announced in the class.
16
CONTEMPORARY ISSUES IN HUMAN RESOURCE MANAGEMENT
Objectives
The objective of this course is to familiarize the students with some of the current and emergingHR issues which are likely to be confronted with in modern organizations.
Course Contents
Unit-I Introduction
Paradigm shift in HR Practices Harward model of HRM Ten C model of HRM Toyota model of HRM PCMM People side of Kaizen
Unit-II Balance Score Card
Measures of BSC The four perspectives Advantages and disadvantages of BSC HR Scorecard
Unit-III Stress Management
Factors generating workplace stress Employee burnout Stress coping strategies
Unit-IV Knowledge Management
Knowledge work vs Traditional Work Ten principles of KM Twelve step model for implementation of KM Knowledge management tolls Five types of knowledge transfer
Unit-V HR Outsourcing
HRM Outsourcing: Research, trends & strategies Advantages and Disadvantages of HR outsourcing
17
Suggested Readings:
1. Chanda Ashok and Kabra Shilpa, Human Resource Strategy, Response Books, A Division of
Sage Publications, New Delhi / Thousand Oaks / London
2. Balaji C, Chandrasekhar S. and Dutta Rajan (Editors), Leading Change Through HumanResources – Towards A Globally Competitive India. Tata McGraw-Hill Publishing
Company Limited, New Delhi
3. Gibson, Rowan (Editor), Rethinking The Future, Nicholas Brealey Publishing, London
4. Grove, Andrew S., Only The Paranoid Survive – How to Exploit The Crisis Points That
Challenge Every Company and Career, Currency Books, Doubleday, a division of BantamDoubleday Dell Publishing Group, Inc.
5. Hamel, Gary and Prahalad C.K., Competing for the Future. Harvard Business School Press,Boston, Massachusetts
6. Lucia, Antoinette D., The Art and Science of Competency Models
7. Rothwell, William J., Effective Succession Planning: Ensuring Leadership Continuity AndBuilding Talent From Within
8. Shukla, Madhukar, Competing Through Knowledge – Building A Learning Organisation,
Response Books, A Divison of Sage Publications, New Delhi / Thousand Oaks / London
9. Tannenbaum, Scott I., Alliger, George M., Knowledge Management: Clarifying The KeyIssues
10. Tichy Noel and Stratford Sherman, Control Your Destiny Or Someone Else Will – LessonsIn Mastering Change, Currency Books, Doubleday, adivision of Bantam Doubleday Dell
Publishing Group, Inc.
11. Thornhill Adrian and Lewis Phil, Managing Change: A Human Resource Strategy Approach,Prentice Hall
12. Varkkey Biju, Parasher Pradnya and Brahma Gautam (Editors). Human Resource
Management – Changing Roles, Changing Goals, Excel Books, New Delhi
The list of cases and specific references including recent articles will be announced in the class.
18
ORGANIZATIONAL CHANGE & DEVELOPMENT
Objectives
The objective of the course is to provide a conceptual input of meaning, characteristics,processes & influences of Organizational Development & Change Management.
The course also intends to impart skill sets through experiential learning.
The course gives various OD theoretical frameworks in detail which provides comprehensiveoverview of human capital from the perspective of improving organizational system in context tolarger environment and the role of change in organization at individual, group and process levels.
Course Contents
Unit-I Organization Change & Models of Change
Importance of Change Forces of Change Organization Change: some determining factors Types of Change Strategic Change: Background Case Study Lewin’s Change Model Action Research Model Positive Model Comparisons of Change Models
Unit-II Change & its Impact
How people are effected by change How people react to change Minimizing Resistance to change Change & the person Change & the Manager
Unit-III Overview of Organizational Development and the OD Practioner
OD: Understanding the concept, its relevance and evolution Productivity & QWL: Background Who is the OD Practitioner Competencies of Effective OD Practitioner Role of OD Practitioner
Unit-IV Diagnostics Strategies & Skills
Introduction Diagnostics Models Diagnostics Skills Methods of obtaining Diagnostics information The Change agent Client-Consultant relations in OD
19
Unit-V Power, Politics & Ethics in OD
Power and control issues in Organizations Concepts of Organization Politics Ethics in OD
Unit-VI OD Interventions: An Introduction & Designing
Definition of OD Intervention Selecting an OD Intervention What are effecting Interventions How to Design Effective Interventions Contingencies related to Change situations Contingencies related to the target of Change Classifications of OD Intervention OD Personal & Interpersonal Intervention Role Plays
Unit-VII OD Team and Intergroup Development Interventions, Structural Interventions
Team Development Intervention Intergroup Development Intervention Job Design Quality of work life Quality Circles MBO and Appraisal The Collateral Organization
Unit-VIII Comprehensive Interventions
Confirmation Meetings Survey Feedback System 4 Management Grid OD Program Learning Organizations
Unit-IX Future of OD
The Senge’s Approach Nonaka & Takeuchi’s Approach The Reality Checklist Seven steps of Initiating Organizational Learning
Suggested Readings:
1. Kavita Singh, Organization Change & Development, Excel Books2. Wendell L. French and Cecil N. Bell Jr., Organization Development, New Delhi, Prentice Hall, 5th Ed., 1999
3. Thomas G. Cummings and Christopher G. Worley (2002), Organizational Development andChange, Edition 7, Thompson Learning-India, New Delhi
4. Ramnarayana S., Rao T.V., Singh K., Organization Development: Interentions & Strategies
5. Ghosal Sumantra, Managing radical Changes, Viking Pengiun India
The list of cases and specific references including recent articles will be announced in the class.
20
STRATEGIC HUMAN RESOURCE MANAGEMENT
Objectives
To make students understand human resource management from strategic point of view. Itmakes students learn formulation and implementation of human resource policy at the strategiclevel.
To understand the paradigm shift in the management of human resources.
Course Contents
Unit-I The Strategic Approach
The Strategic Approach to HRM - Overview of HRM, Integrating HR strategy withcorporate and functional strategies, strategy formulation
External Environment for HR, Role of HR in strategy formulation
Unit-II Strategies for Human Resource Acquisition and Placement
Strategic HR planning and staffing - nature of HR planning, Job analysis,conducting a job analysis
Job design – strategic guidelines, strategies for recruitment and selection –Recruitment Methods
Selection process, strategies for effective recruiting and selection
Strategic Management Models
Contribution of Mintzberg, Johnson & Soholes, Whittington, Hamel etc. Strategy and ethics in management
Unit-III Strategies for Maximizing Human Resource Productivity
Training and Development – Orientation, Training and Development Methods,Evaluation of T&D
Strategies for Effective performance appraisal systems – Performance AppraisalObjectives, PA
Process, Types of Performance Appraisal Methods, Strategy and theperformance appraisal
Strategic Performance Management
Unit-IV Strategies for Maintaining Human Resources
Strategies for improving health and safety Managing the problem employee Building a good disciplinary climate
Suggested Readings:
1. William P. Anthony, Pamela L. Perreve & K. Michael, Kacimar, Strategic Human Resource
Management, The Dryden Press
2. Charles and Greer, Strategic Human Resource Management, Pearson Education
3. Srinivas R. Kandula, Strategic Human Resource Development, Prentice Hall of India Pvt. Ltd.
The list of cases and specific references including recent articles will be announced in the class.
21
EXPORT AND IMPORT MANAGEMENT
Objectives
Competitiveness in international business is by effective export marketing strategies and throughefficient global sourcing of right quality products and services at competitive prices withaccelerated pace of globalization and trade liberalization including in India. The span and depth ofsources of supply have widened and deepened. The challenge to the global manager is tounderstand various aspects of the process, procedure, rules and regulations of managinginternational business to fulfill the corporate goal. The course seeks to empower the students withthe knowledge and techniques of managing international business of exports & imports.
Course Contents
Unit-I International Business Execution - Overview
International Business execution differentiation with domestic execution Documentation in International Trade Registration of exporter, obtaining IEC, RCMC
Unit-II Export Operations & Documentation
Export documentation, types of documentation, B/L, Bill of Exchange Types and elements of export contract Processing of export order
Unit-III Managing Payment System
Various Payment systems, International Trade Terms (INCOTERM) Letters of Credit , Types, Process, Negotiation Laws relating to Letter of Credit
Unit-IV Exports Management
EXIM Policy, Foreign Trade Policy Trade Finance, Exports Pre shipment / Post shipment Credit Risk Management – Covering from EC6C Duty Draw Back Transit Risk Management, Marine Insurance
Unit-V Managing Export / Import Clearance
Custom clearance of Exports Custom clearance of Imports Excise clearance
Unit-VI Exchange Regulations
Indian Government Exchange Control Regulations Regulation under FERA / FEMA Foreign Exposure Risk Management
22
Unit-VII Global Sourcing
Globalization, expanding global sourcing & Regulatory aspects Rational & benefits of world wide sourcing Importance of Indian Economy
Suggested Readings:
1. Branch Alan, International Purchasing and Management, Thomson Learning
2. Monczka, Trent and Handfield, Purchasing and Supply Chain Management, South Western
College Publishing
3. Bug Alan Branch, International Purchasing and Management , Thompson learning
4. Foreign Trade Policy and Procedures (Latest)
5. Export Management, Oxford Publishing
6. How to Exports, Nabhi Publishing
7. How to Import, Nabhi Publishing
8. Export Import Management by Justin Paul Oxford Publication
The list of cases and specific references including recent articles will be announced in the class.