Symphony - the new generation internet booking engine

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Symphony - the new generation internet booking engine

Riga

2nd October 2009

Jan Barták, Jarosław Łoziński

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Symphony V1 development team

Jan Jarek Marek Ondřej Petr Zdeněk

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Amadeus Symphony Results

2008-1 2008-2 2008-3 2008-4 2008-5 2008-6 2008-7 2008-8 2008-9 2008-10 2008-11 2008-12 2009-01 2009-02 2009-03

S1

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5000

10000

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35000

Generated PNRs

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SYMPHONY – current version

Unique Selling Point +/- 7 day low fare search engine “On-line Pricer“

Master Pricer used for fixed dates

Flexibility – modular structure

Off-line requests for additional travel products (hotels, parking at the airport etc.) processed by travel consultants

Continuous development – release No. 81

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Special Offer Module

It creates additional demand for air tickets, on-line booking of promotional fares

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Additional Revenues Generated by Symphony

Touch less electronic sales:

E-payment – paperless and fast payment method

Autoticketing robot – 24/7 opening hours

Messaging and check my trip – interactive on-line communication with customers

Subagent networking – on-line sales consolidation through non-IATA travel agency network

Non-air travel product and service integration – travel insurance integration completed

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Corporate profiles

Customized on-line system for TA corporate customers

Login as a corporate member invokes

application of Corporate travel policy

application of Corporate ID for pricing

synchronization of auto elements (inserted into PNR) with associated 1A traveler/corporate profile

credit card detection in associated 1A traveler/corporate profile

preferred cabin detection in associated 1A traveler/corporate profile

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Beginning of the true automation era

On-line dynamic packaging without limits: Internet is widely used andconsidered as the efficientmarket place 100% e-ticketing as of 1st June 2008 Paperless travel packageshopping using e-payment and autoticketing

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SSQ generation of Symphony

Three main pillars:

Development driven by sales teams and customers

STRONGER! Unique air ticket pricing features supported by

universal dynamic shopping basket concept

SMARTER! Effective project management and customer support

QUICKER!

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Symphony new generation - community concept

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Community concept Close cooperation with markets using Symphony

User group meetings

Collection of feedbacks from different TA segments

Consulting services

Implementation and post implementation consulting activities

Sharing of best practices

Training and maintenance On-site and on-line training for TAs

Up-to-date on-line documentation

Administration tools

STRONGER SMARTER QUICKER

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New Symphony features

New pricing possibilities:

Master Pricer Calendar Robotic tool based on Amadeus Central System delivering matrix of

cheapest available offers with +/- 3 days flexibility

Online Pricer with real-time fare quote analysis No need to download fares with robotic tools. Communication with

Amadeus System in real-time Unlimited number of city-pairs

Low cost airlines content integration LCC´s not present in Amadeus offered through E-travel connector. LCC integration into Amadeus PNR through ghost segments. A.I.R. transfer to mid/back office


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New Symphony features

Airline Special Pricer Unique tool to promote the offer of the particular preferred airline Overview of airline’s offer in +/- 14 days

Multi Pricer offers given by

On-line Pricer, Master Pricer, Master Pricer Calendar, LCC Pricer displayed on one screen based on each TA configuration

Payment centre payment for more products in one transaction individual products can be paid in different time and by different payment

methods TASF


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New Symphony features Universal shopping basket

Common checkout for different services booked Service fee can be paid for every service separately

Hotel accommodation consolidation of hotel content sources(Amadeus, GoGlobal) data exchange between air and hotel modules unified Amadeus PNR – single point of storage for hotel booking data


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Filters – finding the right recommendation

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Master Pricer calendar – grouping fares

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Layers – flight selection on one page

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On-line hotel offer display

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Dynamic shopping basket

Additional non-air products Go parking – low budget car park at Prague airport Travel insurance Destination content TASF – travel agency service fee

Web services modification Symphony WS are not strictly linked to air tickets any more Possibility to process many requirements asynchronously – no need to wait for time

demanding operations before displaying the result More operations can be processed at the same time


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Dynamic shopping basket

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Autoticketing module

Full automation of the booking process 24/7 operation Integrated with agency’s queue system Full control over PNR flow PNR content filter

automatic ticketing for specified PNRs

protection from misuse by validating carrier by departure city by FOP etc…


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New Customer Support structure

Transparent help desk problem tracking and reporting system 24/7 technical help desk On-line and remote administration tool – access for ACOs and

TA administrator Project management for new implementations and changes Comprehensive documentation available on-line

http://doc.symphony.cz


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New Customer Support structure

SMARTER

QUICKER

STRONGER

STRONGER

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New Symphony administration tool

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Migration process Project driven process coordinated by ACO CZ Market specific settings – translations, configuration, features Presentations to travel agencies Training for the new administration tool for Amadeus Latvia

and the demo site creation Resource planning and creation of the time schedule for TA

migrations Migration of the TA application

Transfer of existing configuration from current version

Test environment set up

Acceptance document sign-off

Successful launch into production mode


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Thank

Y O U

Documents

Symphony - the new generation internet booking engine