SYNOPSIS (Flipkart)

7/26/2019 SYNOPSIS (Flipkart)

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CONTENTS

S.NO. PARTICULARS PAGE. NO.

1. Background

1.1 Introduction 3

1.2 Industry Profile 4-6

2. Statement of te Pro!"em

2.1 Objectives of the Study 7

2.2 Scope of the Study 7-

2.3 !i"it#tions of the Study

#. Re$earc %etodo"og& $-1%

'. L(terature Re)(e* 11

+. Ca,ter Out"(ne 12-14

Conc"u$(on 1&

Sugge$t(on$ 16

B(!"(ogra,& 17

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1. BAC-GROUN

1.1 Introduct(on to On"(ne So,,(ng

On"(ne $o,,(ng is the process 'hereby consu"ers directly buy (oods) services etc. fro" #

seller inter#ctively in re#l-ti"e 'ithout #n inter"edi#ry service over the internet. Online

shoppin( is the process of buyin( (oods #nd services fro" "erch#nts 'ho sell on the Internet.

Since the e"er(ence of the *orld *ide *eb) "erch#nts h#ve sou(ht to sell

their products to people 'ho surf the Internet. Shoppers c#n visit 'eb stores fro" the co"fort oft

heir ho"es #nd shop #s they sit in front of the co"puter. +onsu"ers buy # v#riety of ite"s fro"

online stores. In f#ct) people c#n purch#se just #bout #nythin( fro" co"p#nies

th#t provide their products online. ,oos) clothin() household #ppli#nces) toys) h#rd'#re)soft'#re) #nd he#lth insur#nce #re just so"e of the hundreds of products consu"ers c#n buy

fro" #n online store.

#ny people choose to conduct shoppin( online bec#use of the convenience. /or e0#"ple) 'hen

# person shops #t # bric-#nd-"ort#r store) he h#s to drive to the store) find #

p#rin( pl#ce) #nd '#l throu(hout the store until she loc#tes the products she needs. fter findi

n(the ite"s she '#nts to purch#se) she "#y often need to st#nd in lon( lines #t the c#sh re(ister.

espite the convenience of online shoppin() not everyone chooses to purch#se ite"s #nd

services online. So"e people lie the ide# of physic#lly (oin( to # store #nd e0periencin( the

shoppin( process. hey lie to touch the "erch#ndise) try on clothin() #nd be #round

other people. Online shoppin( doesnt per"it shoppers to touch products or h#ve #ny soci#linter#

ction. It #lso doesnt #llo' the" to t#e the "erch#ndise ho"e the s#"e d#y they buy it. Online

shoppin( #llo's bro'sin( throu(h endless possibilities) #nd even offers "erch#ndise th#ts

un#v#il#ble in stores. If so"eone is se#rchin( for # niche product th#t "#y not be distributed

loc#lly) theyre sure to find 'h#t theyre looin( for on the internet. *h#ts even "ore useful is

the #bility to co"p#re ite"s) si"il#r or not) online. 5e c#n se#rch throu(h "ultiple stores #t the

s#"e ti"e) co"p#rin( "#teri#l u#lity) sies #nd pricin( si"ult#neously.

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1.2 Indu$tr& Prof("e

/LIP-ART

/lip#rt is #n Indi#n e-co""erce co"p#ny he#du#rtered in ,#n(#lore) 8#rn#t##. It '#s

founded by S#chin ,#ns#l #nd ,inny ,#ns#l in 2%%7. In its initi#l ye#rs) /lip#rt focused on

online s#les of boos. ,ut it l#ter e0p#nded to electronic (oods #nd # v#riety of other products.

/lip#rt offers "ultiple p#y"ent "ethods lie credit c#rd) debit c#rd) net b#nin() e-(ift voucher)

#nd +#sh on elivery. he c#sh-on-delivery "odel #dopted by /lip#rt h#s proven to be of (re#t

si(nific#nce since credit c#rd #nd net b#nin( penetr#tion is very lo' in Indi#.

he success story....behind /lip#rt.co"

/lip#rt.co" is # story of the t'o youn( (r#du#tes fro" II-elhi 'ho left their jobs in

#"#on.co" 9#n "eric#n "ultin#tion#l :-co""erce co"p#ny; in 2%%7 'ith # dre#" to

beco"e Indi#?

h#t '#s the (enesis of /lip#rt. /ro" #n initi#l invest"ent of @s. 4 !#h this So they st#rted to

"#e # 'ebsite) #lthou(h it '#s # bi((er t#s to cre#te # 'ebsite 'ith &%)%%% titles but 'ouldn


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/OUNERS O/ /LIP-ART

/lip#rt '#s founded in 2%%7 by S#chin ,#ns#l 926; #nd ,inny ,#ns#l 92&;) both #lu"ni of the

Indi#n Institute of echnolo(y elhi) co"puter science (r#du#tes fro" the 2%%& b#tch. S#chin

'ored #t echs p#n for 6 "onths #nd then #t "#on

Indi# for # ye#r #nd # h#lf. ,inny 'ored #t S#rnoff Indi# for # ye#r #nd # h#lf #nd then #t

"#on Indi# for "onths. hey uit their jobs in Septe"ber 2%%7 to be(in our st#rt-up

journey.

/lip#rt.co" '#s founded on &th Sept 2%%7. he 'ebsite '#s l#unched on 1&th Oct 2%%7.

/ro" # st#rt-up 'ith #n invest"ent of just 4 l#h rupees

/lip#rt h#s (ro'n into # 1%%"illion online ret#il (i#nt in just five ye#rs.

GRO0T TRAECTOR3 O/ /LIP-ART

hey st#rted off in 2%%7 by settin( up three centres #cross Indi# 'ithout fundin(. Si0 "onths

#(o) they re#ched nu"ber one st#tus. hey #re #lso four ti"es bi((er th#n their ne#rest

co"petitor. he co"p#ny st#rted off s"#llC tod#y they h#ve (ro'n ten ti"es over the l#st one

ye#r #nd the #i" is to touch the "#r by ece"ber 2%14.

+urrent Position of /lip#rt.co"A

/lip#rt st#rted 'ith sellin( boos. In 2%1%) they #dded to their c#t#lo(ue "edi# 9includin(

"usic) "ovies end(#"es; #nd "obile phones #nd #ccessories. In 2%11) product l#unches

included c#"er#s) co"puters) pens D office supplies) co"puter #ccessories) ho"e #nd itchen

#ppli#nces) person#l c#re) he#lth c#re) (#"in( consoles) #udio pl#yers #nd televisions. In 2%12)

product l#unches includes he#lth D be#uty products) !ife style products 'hich includes '#tches)

belts) b#(s D lu((#(e. In Eove"ber 2%11) /lip#rt l#unched # ne' :lectronic *#llet fe#ture th#t

#llo's shoppers to purch#se credit to their /lip#rt #ccount usin( credit or debit c#rds) #nd c#n

subseuently be utilised to "#e purch#ses on the site) #s #nd 'hen reuired. /ro" Fune 2%12)

/lip#rt #llo'ed people to buy toys) posters #nd fro" October 2%12) /lip#rt entered into #pp#rel

ret#ilin(.

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ACIE4E%ENTS %AE B3 /LIP-ART

hey h#ve been fe#tured in ,usiness od#y #s one of the top 2& st#rt-ups of 2%%$.hey 'ere #lso

no"in#ted for :rnst #nd Goun( #'#rd for the best entrepreneur of 2%1%

p#rt fro" th#t 'e h#ve been fe#tured "ultiple ti"es in st#rt-up ne's #s 'ell #s "#instre#"

ne's. od#y) 'e #re reco(nied #s nu"ber one in the industry. s testi"ony to the superior

custo"er e0perience) the co"p#ny h#s consistently recorded repe#t purch#se r#tes of "ore th#n

&%H. *e h#ve #lso "#n#(ed to (et # re(istered buyer in every s"#ll to'n #nd city. *e hope to

const#ntly i"prove our service st#nd#rds.

Com,an(e$5 "ate$t $tat($t(c$6

od#y) #s per le0i tr#ffic r#nin(s) /lip#rt is #"on( the top 2% Indi#n *eb sites #nd h#s been

credited 'ith bein( Indi#s l#r(est online booseller 'ith over 11"illion

titles on offer. Initi#lly funded by the ,#ns#ls the"selves 'ith 4%%)%%%) /lip#rt h#s r#ised

fundin( fro" venture c#pit#l funds ccel Indi# in 2%12 #nd i(er lob#l 9BSJ1% "illion in 2%1%

#nd BSJ2% "illion in Fune 2%13;.

/lip#rt.co") on u(ust 24) 2%14 #nnounced the co"pletion of its 4th round of J1&% "illion

fundin( fro" I5 9p#rt of E#spers roup; #nd I+OEIK +#pit#l.

On #ver#(e) /lip#rt sells ne#rly 2% products per "inute

Bu$(ne$$ re$u"t$ of /"(,kart.com

/lip#rts reported s#les #s follo'sL-

IE /G 2%%M2%%$- N 4% I!!IOE

IE /G 2%%$M2%1%- N2%% I!!IOE

IE /G 2%1%M2%11- N 4&% I!!IOE

IE /G 2%11M2%12- N 6&% I!!IOE

IE /G 2%12-2%13- N %% I!!IOE

IE /G 2%13-2%14 - N $&% I!!IOE

IE /G 2%14-2%1& - N 1.2& ,I!!IOE

IE /G 2%1&-2%16 - N 1.&% ,I!!IOE 9#nd still countin(;

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2. STATE%ENT O/ TE PROBLE%

2.1O!7ect()e$ of te Stud&

Objectives to study this project #reL-

o study ho' /lip#rt st#rted.

o study "#retin( environ"ent of /lip#rt.

o study "#retin( str#te(ies of /lip#rt.

o study distribution of product #nd receivin( p#y"ents.

o study product c#te(ories.

o study co"petition #nd S.*.O. #n#lysis.

2.2Sco,e of te Stud&1.8 SCOPE O/ TE STU3

Scope of the study c#n be "e#sured in t'o ter"s L ----

Geogra,(ca" Sco,e 9 his i"plies the #re# or re(ion fro" 'here 'e #re (oin( to dr#' our

s#"ple i.e. #re# 'here 'e (oin( to conduct our rese#rch.he study '#s constr#ined to the NCR reg(on. his re(ion '#s chosen bec#use of the

convenience of loc#tion.

T(me Sco,e 9 his i"plies the ti"e 'e h#ve #t our dispos#l to conduct our study. he

ti"e li"it specified is #ppro0i"#tely & "onths.

Secondar& data t(me 9 Second#ry d#t# h#s been collected fro" v#rious sources. hey

#re L -

rticles #re collected fro" ne'sp#pers lie :cono"ics i"es) i"es of Indi#. he

#rticles collected #re l#test so th#t they #re relev#nt.

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@elev#nt #rticles fro" Fourn#ls lie ,usiness od#y) ,usiness Indi#) ,usiness *orld) #nd

Indi# od#y. he #rticles collected #re fro" journ#ls published #fter 2%%% bec#use of p#ucityof resources. hese #rticles 'ere chosen #s they 'ere the "ost relev#nt for the study bein(conducted.

@elev#nt #rticles #nd other d#t# fro" internet.

2.#L(m(tat(on$ of te Stud&

he uestionn#ire '#s filled by the /lip#rt consu"ers 'ho bec#use of cert#in #pprehensions

"i(ht not h#ve (iven correct det#ils. /or inst#nce if the custo"er co"pl#ined of the indifferent#ttitude of hi"her #t the custo"er c#re the custo"er but obvious 'ill not tell this.

recent e0perience 9 (oodb#d ; "i(ht influence) the perception of the respondents #nd induce #

bi#s in their r#tin(s:0#"pleL # recent b#d e0perience 'ith the site "i(ht ch#n(e the benefici#ries< perception

to'#rds the or(#ni#tion

he s#"ple sie selected "i(ht not depict # true picture of the popul#tion.

he e0tent of the project '#s restricted to E+@ only) 'hich "i(ht not represent # true picture

It is difficult to (et #ppoint"ents fro" custo"ers #t 'or.

custo"ers "#y (ive bi#sed #ns'ers 'hich "#y le#d to incorrect results

i"e #v#il#ble for the co"pletion of the project '#s li"ited

Survey '#s "ostly b#sed on hu"#n perceptions rel#ted to v#rious f#ctors) 'hich "#y le#d to #

subjective result.

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#. RESEARC %ETOOLOG3

rese#rch "ethodolo(y defines 'h#t the #ctivity of rese#rch is) ho' to proceed) ho' to "e#sure

pro(ress) #nd 'h#t constitutes success.

rese#rch "ethodolo(y bro#dly constitutesL ----

#.1 RESEARC ESIGN

Re$earc e$(gnis # fr#"e'or or blueprint for conductin( the "#retin( rese#rch project. It specifies

the det#ils of the procedures necess#ry for obt#inin( the infor"#tion needed to structure #ndor solve

"#retin( rese#rch proble".

Re$earc e$(gn

he rese#rch desi(n is descriptive in n#ture.

Sam,"e e$(gn

Popul#tionL ll consu"ers of /lip#rt

S#"ple SieL 1&% 9#leL 12%) /e"#leL 3%;

S#"plin( techniueL Eon-prob#bility s#"plin(

!oc#tionL ur(#on) elhi

ur#tionL 3 'ees

#t# +ollection "ethodL Survey #nd ener#l Observ#tions

Instru"entL Kuestionn#ire

ata Co""ect(on

Pr(mar& datacollected 'ith the help of survey conducted usin( # uestionn#ire.

Pri"#ry rese#rch consists of # collection of ori(in#l pri"#ry d#t# collected by the rese#rcher. It is

often undert#en #fter the rese#rcher h#s (#ined so"e insi(ht into the issue by revie'in(

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second#ry rese#rch or by #n#lyin( previously collected pri"#ry d#t#. It c#n be #cco"plished

throu(h v#rious "ethods) includin( uestionn#ires #nd telephone intervie's in "#ret rese#rch)

or e0peri"ents #nd direct observ#tions in the physic#l sciences) #"on(st others.

Secondar& datapresent on the 'ebsites.

Second#ry d#t# is d#t# collected by so"eone other th#n the user. +o""on sources of second#ry

d#t# for soci#l science include censuses) or(#ni#tion#l records #nd d#t# collected throu(h

u#lit#tive "ethodolo(ies or u#lit#tive rese#rch. Pri"#ry d#t#) by contr#st) #re collected by the

investi(#tor conductin( the rese#rch.

Second#ry d#t# #n#lysis s#ves ti"e th#t 'ould other'ise be spent collectin( d#t# #nd)

p#rticul#rly in the c#se of u#ntit#tive d#t#) provides l#r(er #nd hi(her-u#lity d#t#b#ses th#t

'ould be unfe#sible for #ny individu#l rese#rcher to collect on their o'n. In #ddition) #n#lysts of

soci#l #nd econo"ic ch#n(e consider second#ry d#t# essenti#l) since it is i"possible to conduct #

ne' survey th#t c#n #deu#tely c#pture p#st ch#n(e #ndor develop"ents.

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'. LITERATURE RE4IE0

@evie' of rel#ted studies is essenti#l for # 'ell-desi(ned rese#rch study. su""#ry of 'ritin(s

of reco(nied #uthorities #nd of previous rese#rch #bstr#cts provide evidence th#t the rese#rcher

is f#"ili#r 'ith 'h#t is #lre#dy no'n #nd 'h#t is still unno'n #nd untested. he survey of

rel#ted studies i"plies re#din( #nd #n#lyin( the rese#rches #lre#dy done #nd reported in

dissert#tions) thesis) journ#ls) #bstr#cts) encyclopedi#) ye#rboos #nd h#nd boos or in #ny other

published for". 5ence) 'e c#n s#y th#t revie' of rel#ted studies provides direction to the

rese#rcher in puttin( # fence #round the rese#rch proble". /or this rese#rch 'or) the rese#rcher

h#s revie'ed the rese#rches done in the field of environ"ent both in Indi# #nd forei(n countries.

he purpose of this revie' of studies is to e0plore p#st rese#rch conducted on the i"p#ct

of co-curricul#r #ctivities on student perfor"#nce #nd #chieve"ents. custo"er is #person or or(#ni#tion#l unit th#t pl#ys # role in the consu""#tion of # tr#ns#ction 'ith

the "#reter or #n entity. 9She#th et #l.) 1$$$;. /ro" this definition) custo"ers of "obile phone co"p#nies could

be individu#ls) households #nd or(#ni#tions. :ven #s these co"p#nies p#y "ore#ttention to "eetin( the needs of their individu#l custo"ers) they need #lso to "#e sureth#t the needs of their corpor#te custo"ers #re "et #s 'ell. +usto"er S#tisf#ction+usto"ers needs desires #nd e0pect#tions.

8otler 92%%3; #lso defines s#tisf#ction #s # persons feelin( of ple#sure or dis#ppoint"ent

resultin( fro" co"p#rin( # products perceived perfor"#nce 9or outco"e; in rel#tion tohis or her e0pect#tions. S#tisf#ction is #n over#ll custo"er #ttitude to'#rds # serviceprovider) or #n e"otion#l re#ction to the difference bet'een 'h#t the custo"er #nticip#te#nd 'h#t they #ctu#lly receive) #s f#r #s the fulfill"ent of so"e need) (o#l #nd desire isconcerned.

95#ns "#r #nd lbinsson 2%%4;. hese definitions #ll point to the f#ct th#t every

custo"er h#s in one '#y or the other so"ethin( heshe e0pects fro" hisher serviceproviders. hese e0pect#tions h#ve co"e into pl#y bec#use of # need th#t h#s to bes#tisfied. hese e0pect#tions #re not the s#"e #s there #re "#ny custo"ers.

8otler et #l 92%%2;) posit th#t the custo"er (ets diss#tisfied if perfor"#nce is belo'

e0pect#tion #nd vice vers#. If perfor"#nce (oes beyond the e0pect#tion of the custo"er)the custo"er is hi(hly s#tisfied #nd deli(hted.

otley) 92%%3;) corrobor#tes the ide# of "#tchin( service perfor"#nce 'ith custo"ers

e0pect#tions. 5e notes th#t the "ission of # business is the cre#tion of s#tisfied clients

'ho tend to f#vor the or(#ni#tion throu(h ti"e by p#troniin( the services bein(delivered by the business. 5e (oes further to "entions th#t) businesses c#n #chieve this#i" by underst#ndin( 'h#t s#tisfies #nd diss#tisfies their custo"ers or clients.

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+. CAPTER OUTLINE

1. INTROUCTION9

ii; /lip#rtneeds #bout J1&% "illion fro" ne' investors in the ne0t si0 to nine "onths even

#s bul(e-br#cet priv#te euity fir"s re"#in '#ry of the online ret#ilers initi#l public

offerin( pl#ns in the BScruci#l to "#in( h#ndso"e return on invest"ents.

P: (i#nts lie ,#in +#pit#l #nd 8ohlber( 8r#vis @oberts could loo #t potenti#l

invest"ent de#l but de"#nd cl#rity on /lip#rts #bility to pull off # public issue) s#id

b#ners f#"ili#r 'ith the "#tter. 'o e0istin( investorsccel P#rtners#ndi(er

lob#l#re unliely to pu"p "ore c#pit#l #fter J1%% "illion follo'-on invest"ent e#rlier

this ye#r.

/lip#rt 'ould be runnin( out of "oney unless bi( investors step in the ne0t nine "onths.

he poster boy of Indi#s l#test e-co""erce '#ve is li"itin( c#sh burn #nd i"provin(

profit#bility) but th#t #lone 'ont i"prove listin( prospects.

iii; Q*hile there is #ppetite #"on( BS do"iciled investors for hi(h (ro'th stories lie/lip#rt) recent ne(#tive e0periences 'ith offshore structures of +hinese tech co"p#nies'ill c#use concern. /lip#rt h#s to be # forei(n do"iciled 9offshore structured; entity forBS listin( since Sebi re(ul#tions #s Indi#n co"p#nies to tr#de first on loc#l bourses)Qs#id Pr#veen +h#r#v#rty) +:O) Invest"ent ,#nin( #nd Institution#l :uities) n#nd@#thi /in#nci#l Services.

+hinese e-co""erce en(ines 'hich too the forei(n do"iciled route to BS listin( h#veseen their v#lu#tions plun(e in the p#st one ye#r. /lip#rt 'ith revenue toppin( J3&%"illion h#s h#d ne(#tive (ross "#r(ins till recently) but just slipped into 2-3H profit"#r(ins #fter e0p#ndin( product c#t#lo(ue. It '#nts to boost oper#tin( "#r(ins to -1%Hin the ne0t one ye#r.

Indi#n "#ret re(ul#tor stipul#tes profit#bility nor"s for listin( on loc#l e0ch#n(es./lip#rt) 'hich invested he#vily into b#cend lo(istics #s # business differenti#tor) h#sst#rted controllin( run#'#y costs #nd lettin( (o so"e e"ployees. It h#s "ore th#n &)%%%delivery "en servicin( 4&)%%% orders d#ily.

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http://timesofindia.indiatimes.com/topic/Flipkarthttp://timesofindia.indiatimes.com/topic/Accel-Partnershttp://timesofindia.indiatimes.com/topic/Accel-Partnershttp://timesofindia.indiatimes.com/topic/Tiger-Globalhttp://timesofindia.indiatimes.com/topic/Tiger-Globalhttp://timesofindia.indiatimes.com/topic/Tiger-Globalhttp://timesofindia.indiatimes.com/topic/Accel-Partnershttp://timesofindia.indiatimes.com/topic/Tiger-Globalhttp://timesofindia.indiatimes.com/topic/Tiger-Globalhttp://timesofindia.indiatimes.com/topic/Flipkart


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Q*e #re # priv#tely held co"p#ny #nd hence #re un#ble to co""ent on invest"ents)"#r(ins or on(oin( discussions 'ith investors)Q s#id # /lip#rt spoesperson in responseto ueries fro" his ne'sp#per.!#st ye#r) ener#l tl#ntic P#rtners '#led #'#y fro" /lip#rt bein( unconvinced #boutthe fin#nci#l "odel. Pro"oters ,inny #nd S#chin ,#ns#lthen turned to e0istin( investors

for # b#il out de#l. he #bsence of bi( P: investors in Indi#n e-co""erce h#s beenconspicuous 'ith "ost fir"s "#n#(in( to r#ise only follo'-on invest"ents fro" venturec#pit#lists.

,#ns#ls control #bout 37H of /lip#rt euity) 'hile the ccel P#rtners #nd i(er lob#lto(ether control 4H. #n#(e"ent holds the re"#inin( 1&H. his le#ves ,#ns#ls 'ithlittle roo" in discussin( # l#r(e de#l 'ith P:s be#tin( do'n v#lu#tion. So"e b#ners#r(ue th#t /lip#rt 'ould opt for str#te(ic s#le 'ith "#on # liely #cuirer if "ultibr#nd ret#il /I is #llo'ed.

Qost e-co""erce st#rt-ups follo' the l#st "#n st#ndin( #ppro#ch in # potenti#lly l#r(e

#nd under penetr#ted "#ret. ,ut one c#nnot eep losin( "oney on unit s#les)Q s#id 8#nesh) # seri#l entrepreneur 'ith invest"ents in s"#ller riv#ls of /lip#rt. vnish ,#j#j)"#n#(in( director) #tri0 Indi#) e0pl#ined th#t e-co""erce in Indi# h#s # lot (oin( forbut "ost custo"ers #re co"in( in bec#use of the lo' prices) there #re no loy#l buyers.

Q@#isin( "oney for the bi( pl#yers 'ont be #n issue but its the s"#ller ventures 'hich'ill find it difficult)Q #r(ued ,#j#j 'hose fund h#s invested in Kuir. n#nd @#this+h#r#v#rty #vers th#t /lip#rts fund r#isin( hin(es upon better cl#rity on its BS listin(pl#ns.

S.0.O.T ANAL3SIS O/ TE ORGANISATION

Str#te(ic #n#lysis on /lip#rt

he purpose of your #n#lysis is to #ssess the current co"petitive position of the fir" #nd to "#e

reco""end#tions on ho' to i"prove th#t position.

/lip#rtL /lip#rt is # co"p#ny founded in the ye#r 2%%7 by S#chin ,#ns#l #nd ,inny ,#ns#l. It

is #n e-co""erce co"p#ny th#t "#de online shoppin( popul#r in Indi#. It offers v#rious

products on online lie boos) "obile phones) di(it#l c#"er#s) l#ptops) '#tches etc. Initi#lly) it

h#s st#rted sellin( boos online #nd l#ter it h#s spre#d to offer "#ny products.

1. S*O #n#lysis on /lip#rt

2. Pestel fr#"e'or.

3. #bout industry.

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http://timesofindia.indiatimes.com/topic/Sachin-Bansalhttp://timesofindia.indiatimes.com/topic/Sachin-Bansal


13/16

4. +o"petitor #n#lysis.

&. Porter


14/16

CONCLUSION

.

/lip#rt is # story th#t co"es fro" s"#rt 'or #nd #n Rit is possible< #ttitude. here is #

need to for # couple of "ore stories lie these #nd there 'ould be no cribbin( #bout

Indi#n :-+o""erce not 'orin(.

heir #i" is to "#e /lip#rt synony"ous 'ith the shoppin( e0perience in Indi#.

:-co""erce in Indi# h#s # hu(e potenti#l (oin( for'#rd #nd this is just the st#rt. hey

h#ve # lot of 'or #he#d of us if they #re to fully re#lie this potenti#l M they feel it 'ill

be so"e ti"e before they #ctu#lly loo overse#s

he BSP of /lip#rt is to provide the consu"ers 'ith the best online shoppin(

e0perience. he co"p#ny #i"s to provide its custo"ers 'ith (ood v#lue #nd '#nts to be

re(#rded #s one of the "ost friendly service providers in the do"#in.

It is #lso looin( to beco"e the bi((est e-co""erce or(#ni#tion of Indi# 'hile ret#inin(

its focus on servin( the custo"ers to the best of their #bilities. It 'ill #lso loo toinnov#te in this do"#in #nd try to e0p#nd its offerin(s so th#t custo"ers h#ve "ore to

choose fro".

hese #re the re#sons 'hy "#ny love /lip#rt. So"e people c#llin( it #s "#on of Indi#

'hich fits to /lip#rt.

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RECO%%ENATIONS

/lip#rt h#s successfully pl#ced itself into the prospects "ind "#in( it the Indi#Rs

l#r(est online store 'ith hu(e r#n(e of products. ,ut it still needs to 'or on their core

co"petence th#t is boos #nd st#tionery ite"s.

elivery services c#n be i"proved "#inly in rur#l #re#s by selectin( #ppropri#te courier

service 'hich h#s services in custo"er #re# for disp#tchin( #n ite".

+#n "#e free delivery to #ll priced products.

+#n include "ore coupon codes #nd (ift vouchers for incre#sin( the tr#ffic of the

custo"ers.

Out of stoc ite"s c#n "#de #v#il#ble #s soon #s possible #nd inti"#te the needy

custo"ers.

Should loo for Intern#tion#l Overse#s "#rets or Eei(hbourin( +ountries.

+ritic#l "#ss of Internet users-

Internet users in Indi# is incre#sin( #t incre#sin( r#te) so /lip#rt c#n t#r(et "ore D "ore cities

i.e not only tier 1 D 2 but #lso tier 3 D 4cities) 'hich 'ill help (ener#te stron(er custo"er b#se

D "ore revenues.

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BIBLIOGRAP3

0e!$(te9

Wikipedia

www.fipkart.com

www.youtube.com

http://fipkartorbusinessstrategy.blogspot.in/2014/02/strategi!analysis!on!

fipkart.ht"l $%%&''&( )* 27/03/2016

http://www.ukessays.com/essays/marketing/product-and-brand-management-strategy-for-

flipkart-marketing-essay.php ACCESSE ON 2:;

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