System for Increasing Net Profits Without Increasing Marketing Budgets 2010 NetProfitQuest Pte Ltd. All rights reserved. NPQ Business Portal The Social

System for Increasing Net Profits Without Increasing Marketing Budgets

2010 NetProfitQuest Pte Ltd. All rights reserved.

The Social Media Solution for SMEsWeb 2.0 Sales & Marketing Office

e-Marketing Specialist Training



Content NBP Marketing Position

Overt Benefit Real Reasons to Believe Dramatic Difference

NBP Sales Process Where to find prospects How to get an appointment How to make presentation Overcoming objections Getting referrals Keeping the client for life

Building Your eMS Business Understanding the eMS

incentives plan Why become eMS/ key

incentives and benefits How to build your team and

your Money Making Machine



NPQ & You: Who’s the Boss?

REVENUE 100Cost of Goods 15General Selling & Admin Expenses 25eMS Commissions 45Tax 5Net Profit to NPQ ?



We help businesses set up an Online Sales and Marketing Office

that generates enquiries from



Overt Benefit



Real Reasons to Believe

High Visibility Targeted Visitors Qualified Enquiries



75% of clients ranked

#1 IN GOOGLE**As of 24 Sep 2010



Source:http://www.yps.com.sg/pdf/yp-fy07-results-presentation2.pdfhttp://advertising.insing.com/http://www.streetdirectory.com/advertise.php





Dramatic Difference



NOT a Directory Only 1 client per product category per location

NOT Website Designer Website designer don’t generate enquiries. We do.

NOT SEO Consultant SEO consultant only covers search engines We cover Google, Facebook and Youtube

Don’t over-emphasize “Guaranteed first 3 pages in Google”

NBP Market Positioning









Get a 30 minutes appointment with the Decision maker Build rapport Find out his business and tell him yours

We help businesses setup an online sales and marketing office, that generates enquiries from Google, Facebook and Youtube.

Confirm that getting more enquiries is his primary goal Do the NPQ presentation Ask for questions Overcome objections Ask for decision; emphasizing exclusivity hence scarcity Process the sale

NBP Sales Process



Target Market: Business owners Where do they go? Who else do they do business with? Where do you find the database? Where do you find people who has such database?

Where to Find Prospects

Who has the SAME target market but selling DIFFERENT products & services?



Accounting firm Company secretarial firms Office suppliers Advertising firms Business associations Sports/Golf clubs

Business Directories Newspaper advertising Classified ads Google search Advertising leaflets Anywhere you find

advertisements!

Where to Find Prospects



Email preview invitation link to all database Follow up with phone calls

Make your business known in your community Join clubs Attend networking sessions

Tell more people what you do and ask if they know anyone who needs help

Use social media marketing: Facebook, Linkedin etc Presentation 1-on-1 or send people to company’s

presentations

Marketing and Getting leads



How to Get an Appointment

Full time; Make 15 calls a day EVERY DAY. Part (HALF) Time: Make 4 Calls EVERY DAY “ My name is XXXX and I am calling from NetProfitQuest. We

help businesses setup an online sales and marketing office, that generates enquiries from Google, Facebook and Youtube. I would like to make a 30 minutes appointment to discuss how we can work with your company to get more customers. Would Friday 3pm be ok with you or Monday 2pm?”

Possible answers?



How to Get Pass the Secretary

Speak confidently. Imagine that you are very important person and

that if she don’t let you speak to the boss, she will get into trouble. But don’t be arrogant



Preparing for the Presentation

Google Keywords Tool https://adwords.google.com/select/KeywordToolExternal Demonstrate that prospects are searching for client’s

business Demonstrate the competitors are found in Google

Website Grader http://websitegrader.com/ Measures the marketing effectiveness of client’s

website based on 50 variables



Preparing for the Presentation

Download and print out NPQ Biz Portal Order Form Business Information Sheet



Keep it to within 30 minutes Stop periodically

To ask questions To ask for questions To check for agreement/understanding

Stop presenting if he gets distracted

Doing the Presentation



Use Google Keyword Tool Demo existing NPQ Clients

Found in Google Posting updates and testimonials Facebook viral comments

Show sample enquiries

Doing the Presentation



Too expensive Later…Think about it… Need to check with others Already got website My sister can do this My business don’t need to get online Why not guarantee 1st page Google? Can guarantee enquiries or sales or not?

Common Objections



Processing Order: See NPQBP Quickstart Guide

Process Payment (cheque or online credit card) Online Credit Card http://payment.netprofitquest.com

Fill up “NPQ Biz Portal Order Form” Client to fill in order details eMS remember to write down eMS ID!

Fill up “Business Information Sheet” eMS to record down information about the client’s

business Collect client’s photos, brochures etc



Submitting Order: See NPQBP Quickstart Guide

Submit to NPQ via email or by hand to office Submit order online by logging in to Affiliate Centre



Coordinating the Implementation

Support Emails eMS Issues: [email protected] NBP Issues: [email protected]

Got a Question? Community:

www.NetProfitQuest.net FB Group: NPQ e-Marketing Specialists

http://www.facebook.com/groups/npqems/



Follow Through When Portal Goes Online

1 session with client on how to post updates and testimonials

Help clients to post if client is technically challenged

Monitor enquiries for clients

Happy Client = Renewals



Build relationship Do more than the minimum Understand his business and his challenges Get him to be active in the SMEC club Keep in touch: send him stuff Give him referrals

Keeping the Client for Life



BEST WAY TO GROW THE BUSINESS Just Ask

Establish satisfaction Ask for help Get agreement Ask for contacts: emphasize that you would not be bothersome Get it on-the-spot if possible Call the contact

Call back referrer to let him know what happen (and ask for more contacts)

Getting Referrals



Part (half) Time; Make 24 calls a week Get 5 appointments Make 5 sales a month Total income: USD3,000Full Time Make 75 calls a week Get 12 appointments Make 10 sales a month Total income: USD6,000

Target



The focus in the next one year target is to build a significant client base;

If you built a 100 clients ONLY……..you make USD60,000

Next year built another 100 …….you make another USD60,000 on top of last years USD60k

If you retire after that YOU continue to make USD120,000 for a long long time

How to build a Money Making Machine



1. YOU are riding a trend2. It is a blue ocean product3. It comes with a guarantee4. It has a “buy now” factor5. You are building long term income

5 REASONS



Recruiting Talk to one person a day; make a new friend every day Get to connect with a business owner…if not get him to be a NPQ eMS Look for people who wants to make money the smart way.

Building Coach them through doing joint presentations Help them to make money as soon as possible Get them to training or train them yourself

Maintaining Organise some joint marketing activities together Help him to recruit others Have periodic reviews sessions to provide help and inputs

How to build a Team



Working as a TEAM

T.E.A.M. Together Everybody Achieve More

A.B.C. Alignment Believe Communications



Alignment = Believe X Communications

Alignment is the KEY to building a huge team We can increase Alignment by

Increasing our Belief in NPQ business Increasing Communications within NPQ



5 Core Values of NPQ Teamwork

Integrity Respect Gratitude Giving Open Blue



5 Basic Rules of NPQ Teamwork

Any new ideas, first discuss with your team leader Do not pass negativity to your team Do not criticize fellow NPQ eMS No financial tussle No relationship tussle



Thank You!Resources:

www.NetProfitQuest.comwww.NetProfitQuest.net

www.FaceBook.com/NetProfitQuestYouTube.NetProfitQuest.comTwitter.NetProfitQuest.com

Documents

System for Increasing Net Profits Without Increasing Marketing Budgets 2010 NetProfitQuest Pte Ltd. All rights reserved. NPQ Business Portal The Social