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This file helps Ph.D and graduate students to systematically construct their idea in their Ph.D. This is one example of the Ph.D candidate work
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Model
Year 2009
Author
Variables
Related researchArea of Study psychological perspective
References
Notes: views customer experiences across time
Peter C. Verhoef, Katherine N. Lemon, A. Parasuraman, Anne Roggeveen, Michael Tsiros, Leonard A. Schlesinger
social environment, service interface, retail atmosphere, assortment, price, customer experience, retail brand.
https://hbr.org/2007/02/understanding-customer-experience (Meyer and Schwager (2007)
2009
Jana Lay-Hwa Bowden
Satisfaction, commitment, trust, involvement, delight, loyalty
psychological process
understanding of the role of commitment, involvement, and trust in the creation of engaged and loyal customers
2009
Social psychological perspective
Nancy M. Puccinellia, Rona;d c. Goodstein, Dhruv Grewal, Robert Price, Priya Raghubir, David Stewart
Goals, Memory, Involvement, Attitudes, Affect, Atmospheric, Attributions and choices.
2010
Verhoef, Peter C., Werner J. Reinartz, and Manfred Krafft
contextual factors, customer co creation, firm strategies, marketing metrics,
motivated consumer behaviours
a behavioral manifestation toward the brand or firm that goes beyond transactions
2013
Wirtz, Jochen, Anouk den Ambtman, Josée Bloemer, Csilla Horváth, B. Ramaseshan, Joris van de Klundert, Zeynep Gurhan Canli, and Jay Kandampully
Brand related drivers, Social drivers, Functional drivers, Product factors, situational factors, customer factors
model of the antecedents and outcomes of online brand community engagement vis-à-vis online brand communities
2014
So, Kevin Kam Fung, Ceridwyn King, and Beverley Sparks
psychological
co created value, brand experience, customer satisfaction, trust, commitment, customer value, brand loyalty, customer equity, firm reputation, brand recognition, financial outcomes
empirical support for the behaviors to be measured to capture CE in marketing practice
2014
Hollebeek, L. D., Glynn, M. S., & Brodie, R.
capture customer engagement behavior in social media settings.
consumer involvement, cognitive processing, affection, activation, self brand connection
2014
Hollebeek and Chen
how customer engagement operates and forms
perceived brand action, perceived brand quality, perceived brand value, perceived brand innovativeness, perceived brand responsiveness, perceived delivery of brand promise, immersion, activation, passion, brand attitude, word of mouth.
2014
Wallace , Elaine, Isabel Buil , Leslie de Chernatony
Inner self, social self, word of mouth, acceptance
emotion
A positive relationship is found between the self-expressive nature of brands “liked” and brand love.
1985Ajzen
Behavioral beliefs and attitude toward behavior, Normative Beliefs and Subjective Norms, Control beliefs and perceived behavioral control,