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Education must integrate theory with practice
Education must help me to learn , unlearn and relearn
Education must help to build my skills and make me more employable
Education must be accessible and affordable
A true guru is one who must teach a disciple to be better than him And the
Gurdakshina is the day the disciple surpasses the guru.
Bhushan Lawande
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Each of the above mentioned functions requires an indepth understanding of the domain
knowledge, its related training needs and the ability of a Human Resource Professional to
create training and development programs, suitable for the domains and also achieve
business results in the form of productivity, retention and career growth.
The HRM program, with its specialization in Training & Development is a unique program
that will help the Human Resource Professional to achieve the same.
At E4, our core activities are spearheaded by renowned Sales Guru, Mr. Bhushan Lawande.
He is one of the few extremely talented personalities from the sales and service domain who has
actively worked across 9 different industries and 11 different verticals in sales service and retail
sectors in India. What separates Mr. Lawande from his contemporaries is his unparalleled ability
to set up result oriented learning and development academies for prestigious organisations and
reputed corporate houses. Some of his valuable contributions include the Frito Lays Snacks
Academy, Cadbury Sales Academy, Airtel Sales Academy, Godrej Sales Academy, Hindustan
Lever Field Force Academy project Dronacharaya and Key Account Management Integration
Program, Vodafone Way of Selling, World of Titan Signet Loyalty Program, Gillette Sales Training
Program and the Pfizer Merchandising Program. He is also the only consultant to achieve the rare
distinction of handling the TTSI induction program exclusively for HLL all over India.
For the past 25 years, Mr. Bhushan has successfully trained over 1,50,000 corporate
professionals and students nationally through his result oriented learning methodology, aptly
combined with experiential exposures. He was also the first person to introduce the concept of bar
code in the Indian retail sector.
His deep-rooted experience in the sales and service domain has earned him the status of an
academic advisor to MIT School of Retail Management in Pune and JV consultant to the
SASMIRA Retail Program Mumbai and a visiting faculty at several leading management institutes
in the country.
This HRM T&D Course and Master Coach materials have been thoughtfully designed by
Mr. Bhushan with a view to transform students into extra ordinary HRM (T&D) professionals.
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Change look at a Training Career.Change
the way you the way the world looks at you.
HR is a nerve centre and the backbone of any organization and its effectiveness therefore
depends upon several factors like competency and capability of manpower, processes,
channel partner initiatives and the services thereafter to consumers.
At E4 your brain is going to get a serious work out. The T& D Edge program is a continuous
exercise in learning. Every participant gets not only a solid foundation in Business
fundamentals but also a broader perspective on integrating training within the business
requirements.
The end result is a seasoned entrepreneur professional who is ready to take on the
toughest challenges of life. Thus the T & D Edge is an industry centric program that offers
concentrated learning across all major functional and strategic areas of sales, service and
business management.
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The T&D Edge program is backed by credentials of some of the most intelligent and creative
thought leaders in the industry. Faculty with cutting edge insights facilitates this learning
experience.
What differentiates T&D Edge from other career courses is its exceptional work study format.
A combination of classroom learning, work study material & e-learning that moulds you into a
complete professional.
The T&D Edge Learning Experience.
Over 100 modules in sales, retail, service, generic and human resource domains
TRAINING AND DEVELOPMENT PROGRAMFor
Human Resource, L & OD & Training Professionals
Facilitation Skills
� Training Needs Analysis : Methods and Techniques
� What is Learning?
� Levels of Learning
� Learning Principles
� Adult Learning v/s Child Learning
� Experiential Learning
� What is Facilitation?
� Role of Facilitator
Facilitation Techniques
� Structured Warm Up Activity
� Expectation Mapping
� Norm Setting
� Introducing an Activity
� Facilitation Behaviors
� Discussion as a Methodology
� Role Play as a Methodology
� Demonstration as a Methodology
� Case Study as a Methodology
� Giving And Receiving Feedback
Facilitation Tools
� Visioning
� Brainstorming
� Force Field Analysis
� Gap Analysis
� Multi Voting
� Priority Setting
� Root Cause Analysis
� Decision Grids
� Systematic Problem Solving
� Wandering Flipcharts
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COURSE CONTENT: Classroom + OJT
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Introduction to Domain (Sales Module)
Introduction to Domain (Retail Module)
Introduction to Domain (Service Module)
Managing Sales Promotions
COURSE CONTENT: Classroom + OJT
Behavioural and Generic Module
Behavioural Generic
� Influencing skills (I CAN) � Finance for non-finance professionals
� Negotiation skills � Coaching and mentoring
� Ethics, Values, Role Clarity and Performance � How to conduct a meeting Management Workshop
� Team building and Leadership � How to conduct an interview
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� Psychometric Assessment and Analysis � Training Need Analysis
� Instructional Design � Coaching and Mentoring
� Design Training Videos � Live Training Delivery
Practical (Live Industry Assignments / Exposure)
HRM Academic Course Content:
General
� Introduction to HRM
� What is Competency
� Manpower Planning, Job Analysis and Job Description
� Group Activity Design a Job Description
� Talent Sourcing
� What is Selection
� Pay for Performance
� Training Needs Analysis
� Talent Management
� Performance Management System
� Group Activity Design a Goal sheet
� What is Organization Culture
� Industrial Relations
� Compensation Design
� Sales HR
� Knowledge Management
COURSE CONTENT : E-learning + Books
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Adwait Bakshi : Has over 25 years of experience at senior directorial andbusiness management functions in companies like Kelloggs /Cadbury and Colgate
Nikhil Ajinkya : Has over 27 years of experience in senior directorial andmanagerial functions in companies like Pillsbury, Gillette, GlaxoSmithkline
Milind Biwalkar : Has over 20 years of experience in senior managerial andtraining functions in companies like Godrej Agrovet and Wipro.He is also a certified trainer in NLP and Edward de Bono trainingprograms.
Debayudh Gupta Baksi : Has over 10 years of sales service and training experience intelecom sector in companies like Hutch and Vodafone
Jagdish Kini : Has over 30 years experience in India and Abroad and has heldseveral senior directorial positions in companies like L'orealGillette and Airtel
Dwiyesh Dave : Has over 22 years of experience in sales and commercialfunctions in industries like paints, consumer products, andhealth care
Bankim Trivedi : Has over 30 years of experience in the healthcare industry inbusiness head functions
Milind Mangle : Over 18 years of experience in sales distribution and training inhealthcare industry at Pfizer
Pradeep Nakhate : Over 18 years of experience and is an accomplishedentrepreneur. He has had earlier working stints in seniorbusiness head functions at Kotak, Beirsdorff and CMM groupof companies.
Sanjay Mutthal : Has a rich experience in human resource managementspanning over 3 decades in companies like the Hinduja group.Nicholas Piramal. He is also an active member of the nationalHRD network
Sharada Dey Choudhary : Has over 10 years of experience in sales retail and training incompanies like Tata Indicom and Airtel
Rajesh Srivastava : Has over 20 years of experience in sales distribution training andgeneral management in companies like Usha,BG Broadband,Hutch and Vodafone
Arun Bhat : Ex. General Manager HR Eureka Forbes Ltd, has worked earlierwith companies like Supreme, Onida & Bajaj Electricals
A.V. Suresh – President International Operations & CEO Forbes Professional
Marzin R. Shroff – CEO Direct Sales Senior Vice President Marketing
Aslam Karmali – CEO Consumer Division
Imtiyaz Sayyed – Deputy General Manager
Vinath Hegde – Head CRM
Darayus Khodaiji – Sr. Manager Training
Nandu Rajadyaksha – General Manager
Shubha Ashraf – DGM Knowledge Management
Tarun Khanna – Associate Vice President
Vinay Deshmukh – CEO Forbes Concept
Ashok Debnath – Sr. General Manager
Pradipto Bandopadhya – Regional Manager
S. Venkatesh – Regional Manager
T. Ravikumar – National Sales Manager
Vilas Dalvi – Sr. General Manager Finance
Milind Karoor – General Manager IT
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Corporate Office: 67/B, Opp. Bank of Maharashtra, Next to Shaadi Point, Bhawani Shankar Road, Dadar (West) Mumbai - 400 028.
Father's name / Husband's name
T&D EDGE