Themegallery PowerTemplate
Business Plan:Trend for RentGroup 3
LOGOwww.trungtamtinhoc.edu.vnwww.trungtamtinhoc.edu.vnContentsMarketing
PlanBasic Business DefinitionIndustry AnalysisMarket
AnalysisCompetitor Analysis
www.trungtamtinhoc.edu.vnContentsRisk ManagementOperational
PlanOrganizational PlanBusiness StrategyFinancial Plan
www.trungtamtinhoc.edu.vnBasic Business DefinitionTrend for
RentLeasing high fashion from famous brand name with high quality,
beautiful and luxurious design that suitable for proms, party,
ceremonies, operas and other activities.
Accessories, including jewelry and handbags, and sells
essentials, including lingerie, tights, shape wear for rent.We have
young and dynamic stylist teamSetting a website and Facebook page
to interact vs the customers
MainServices
Extra services
Extra Serviceswww.trungtamtinhoc.edu.vnSample Items
www.trungtamtinhoc.edu.vn5ObjectivesRecovering all the cost and
start to make profit in no longer than 10 months after
operating.1Achieve 20% of market share no longer than 3
years.2Finding optimal sources of costumes with competitive price
and highest quality goods, especially Vietnamese famous designed
brands.
3Building closed relation with at least 250 familiar clients in
the first years.4www.trungtamtinhoc.edu.vn6
Long-term GoalsLong-term GoalsAchieve the largest market share,
about 40% market share after 5 years, in the city for urban
wear.Opening more branches, Especially in Quang Ninh and Hai Phong
after 3 years.
Building the company's name recognition within the community
Expanding more product and services for wedding party, high fashion
for Shows on television, and so on.www.trungtamtinhoc.edu.vnKeys to
SuccessKey SuccessFactorsMaintain enough money on hand each month
to pay the cash obligations the following month.Clearly understand
the urban rent clothing market, distribution costs and competition,
and continually adjust accordingly.Variety of high quality and
branded clothes for renting.Always rely on intuition and good
feelings about the market.Building Strong Buyer-Seller
Relationships.High quality of customer services.Supply Chain
Management Competence.
www.trungtamtinhoc.edu.vnIndustry AnalysisGeneral Clothing
Market in VietnamVietnam clothing sales is expected to grow at a
CAGR of around 34% during the period of 2014 to
2018www.trungtamtinhoc.edu.vnIndustry AnalysisLow to Medium
PressurePotential CompetitorsThe Bargaining Power of
BuyersBargaining Power of SuppliersSubstitute ProductsCostume
Rental Market AnalysisLow to medium pressureMedium pressureLow
pressure.www.trungtamtinhoc.edu.vn10Market Analysis- Target
CustomersGender: FemaleAge: 18 - 30Income: 2-10 million/
monthGeography: Urban areas in Hanoiwww.trungtamtinhoc.edu.vn13.8
%I do not care about that service32.5%I need a service like
that53.7%Maybe I would use that serviceMarket SizeThe market size
of that services is estimated about 300,000
350,000www.trungtamtinhoc.edu.vnCustomer BehaviorThe rental clothes
demand is huge and variousHave to appear in front of crowed
regularly, meet partnersDesire to become outstanding and style in
different events ( wedding, proms, operas, party, etc.)Have to
participate in contest/ competitionDesire to wear famous clothes
brands (Bebe, AX Paris, Donna Ricco,etc.) with reasonable
priceDesire to have better rental services than now (various,
beautiful, luxurious, fashionable
dresses)NEEDSWANTSLOGOwww.trungtamtinhoc.edu.vnwww.trungtamtinhoc.edu.vnCriteria
of Buying Decisionwww.trungtamtinhoc.edu.vnCompetitors AnalysisSWOT
AnalysisWeaknessSome of them are hard to find the location.Do not
have various type of costumes.Some store just focus on one types of
clothesTheir price is still too high
StrengthsHave developed for a long time Popular with the local
people & on FacebookThreatsThis kind of business is easy to
copyHard to come up with a differentiation strategy for competing
Many indirect competitors & substituteOpportunityNowadays
people have to join many events, chance for them for hiring and
selling clothes
Not so many outstanding stores in hiring event
clotheswww.trungtamtinhoc.edu.vnCompetitors Analysis3 Main Direct
CompetitorsNANA ShopChie Cosplay ShopLavender Shop Add: 77 Cu Giy
Street, Cu Giy District, HanoiEst. annual sales: 5,040,000,000
VNDKilometers from your location: 3Yrs. in business: 2 years
6/104 Nguyn Phc Lai Street, La Thnh District, HanoiEst. annual
sales: 2,160,000,000 VNDKilometers from your location: 3Yrs. in
business: 4 years
73/12 B Street, Long Bin District, HanoiEst. annual sales:
14,400,000,000 VNDKilometers from your location: 12Yrs. in
business: 4 years
www.trungtamtinhoc.edu.vnOur Competitive AdvantagesWe just focus
on providing dresses, which originate famous brands in domestic and
in the world with reasonable price for events.We also provide some
of complementary services, including leasing accompanied
accessories and free makeup service for customers.
We also provide stylist advice and fix the costume according to
the demands of customers as fast as possible.We have many
after-sale activities like bill discount,
gifts,2341www.trungtamtinhoc.edu.vnMarketing PlanProductPricePlace
Overall StrategyWe focus on product differentiationWe tend to
compete in focused niches, which aged 18 30 and their income is
from 2 10 million VND.
Promotionwww.trungtamtinhoc.edu.vnProduct strategy13We exist in
order to give every woman the chance to access to remarkable luxury
experiences and we write the new rules by changing the meaning of
ownership and reinventing retail to be smarter.
Mixed stretch will be used intelligently depending on the market
segment
We focus strongly on the typical and unique dresses with the
features of courteousness, not very sexy but still charming and
attractive, suitable Vietnamese women
Actual services
Products
Product line2www.trungtamtinhoc.edu.vnPricing StrategyTarget
customer: Youths, otaku, cos-player, people interest Japanese
culture
Price just equals 10 15% the price tag.At the first period,
focusing two price-level:100k500k VND500k 1000k VNDDeveloping a
premium product that can warrant a higher price.Reducing prices to
reward customer responses.Quantity discount.Having another strategy
and adjusting price reasonably (dynamic pricing, promotional
pricing).
ObjectivesPricing policiesDiscount policiesMarket share: Short
term ( 3 years): 20%Long term (5 years): 40%Status quo oriented:
non price competitionwww.trungtamtinhoc.edu.vnPlace StrategyProvide
goods directly at store
Design a website serves for online sale
Create a Facebook page to interact with customersChannel type :
Direct distribution
www.trungtamtinhoc.edu.vnPromotion StrategyPromotion
purposeBudgetMethodAdvertising the information of the store to the
consumerCreating the curiosity and attractiveness to the
consumerGaining gross sale for the store
Choose the method which approaches the target customers most
effectiveness, lowest We focus on channel: Magazine, Social media,
Facebook, Discount activities and events..
Advertising budget: 2% -5% of net
revenueswww.trungtamtinhoc.edu.vnOperation Plan
Location101 Lang Street, Nga Tu So, Thanh Xuan, HanoiPopulous
area ( near headquarters, offices, companies and universities
,etc.)Convenient transportationGood
securitywww.trungtamtinhoc.edu.vnOperation Plan
www.trungtamtinhoc.edu.vn
www.trungtamtinhoc.edu.vn
www.trungtamtinhoc.edu.vn
www.trungtamtinhoc.edu.vnOperational PlanInputOrder clothes from
famous high fashion brands via online website and sign contracts
directly with the manufactories in Cambodia, Thailand, China and
The Philippines. PreparingOutputDried clean and laundry, encode and
tide the price tags to items.Publishing Catalogue and post photos
on the Website and Facebook.
Beautiful items are show in showroom.
Business Processwww.trungtamtinhoc.edu.vnHow our service will be
produced?
Rental price Rental policy
First time rented items: 15 to 17 percent of the tag, depended
on the nature of clothesMore than 3-time rented items: 10 to 12
percent of the price tag depend on the quality.Salvage high fashion
costumes which have been used with low price, 10% of original
priceDeposit policies: identity card and deposit 80 percent price
of the items. And we sign the contract with clients
information.When you bring back the item rented: Make sure that the
items are still in good conditions, no stains unmovable, or
fadewww.trungtamtinhoc.edu.vnOrganizational PlanLegal structure:
Limited Liability Company with at least 2
shareholderwww.trungtamtinhoc.edu.vnSWOT Analysis
StrengthsWeaknessesOpportunitiesThreatsSeries of complementary
serviceTrendy and up dated dresses regularlyStable and big
marketOutstanding staffs skills and designGovernment policies
Problems in price adjustment ( mainly depending on suppliers)New
start up in this fieldProblems in retiring old dresses Limitation
of money and experienceHuge market sizeHigh demand and increase
rapidly in the futureCustomers dissatisfaction with rental clothes
service now.Easy to borrow money from bank with low interest.May
have higher price than other storesDresses cant returnSome
accompanied service can be copiedLimitation of staffs so its
difficult to control when crowedBusiness
Strategywww.trungtamtinhoc.edu.vnBusiness StrategyGrowth
StrategyScope of products and services offeredFocus on current
marketsDevelop new marketFocus on current products and
servicesIncrease penetration of current markets(1)Develop new
markets for current product and services(3)Develop new products and
servicesDevelop new products or services for current
markets(2)Develop new product or services and new
markets(4)LOGOwww.trungtamtinhoc.edu.vnwww.trungtamtinhoc.edu.vnBusiness
StrategySales goalsCustomer Service
Sales activitiesTarget accounts
Explain why were the best
Display importance
Sale Strategywww.trungtamtinhoc.edu.vnFinancial PlanSignificant
AssumptionsIn the first year, each day there will be an average of
20 clients.Each customer pay is 500,000 VND in average. The annual
number of clients is estimated to increase by 10%- 15% per
year.Clothes will be leased from 10-15 times.Salvage value of
clothes is 10% original price.In the first quarter, operating
expense is equivalent to 1/3 of the initial investment.The 2nd and
3rd year, assuming that total operating expenses increased by 7%
over the first year, and the 4th and 5th year will be increased by
15% and 20% over the first year respectively.Short-term interest
rate is 5.5% a yearSalary of employees is expected to increase by
5% each year.We will pay dividend of 25% of net profits each year
from year the 3rd year of operations, 75% of the profits are
retained in order to expand the company's operations.The average
price for each clothes is 3,000,000 VNDAssuming the equipment has
depreciation period of 5 years.
www.trungtamtinhoc.edu.vnSummary of Sources
Owners Investment300 million VNDBorrow from family &
friend150 million VNDRequested from Bank200 million VNDSOURCES650
million VNDwww.trungtamtinhoc.edu.vnStart-up CostsMoney Unit:
thousand VNDRemodeling and decorating69,400Interior and Exterior
signs2,000Installation of Fixtures and Equipment57,700Telephone and
Internet Installation3,000Rent deposit45,000Licenses and
permits1,000Legal, fashion professional fees (for
Start-up)15,000Advertising and Promotion (for
Start-up)15,500Clothes
(beginning)180,000Training12,000Others5,000Total:405,600www.trungtamtinhoc.edu.vnMoney
Unit: million VNDYear 1Year 2Year 3Year 4Year
5Revenues1,8754,125.64,546.45,228.46,012.7Cost of Revenues1,001.8
2,147.5 2,441.1 2,773.8 3,158.1 Operation Expense594.5 1,120.8
1,192.9 1,293.8 1,395.6Net Profit223.0 633.1 677.2 873.4 1,111.9 %
of Revenues11.9%15.3%14.9%16.7%18.5%BEP Revenues1,298.3 2,346.2
2,576.6 2,722.3 2,862.9 Summary of Revenues and
Profitwww.trungtamtinhoc.edu.vn37Risk ManagementCompetitorSources
of GoodsHRCustomerProduct
ManagementSafetywww.trungtamtinhoc.edu.vnThank
You!LOGOwww.trungtamtinhoc.edu.vnwww.trungtamtinhoc.edu.vn
