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A Promotions Case Study Final Project :
Tabasco 7 Spice Chili
Group 14
Greta Hamilton & Madison Lindsay
Marketing 1030 - Kareh
Promotions Case Study Write Up
Tabasco 7 Spice Chili
Group 14Promotions Case Study
Marketing 1030 - Kareh
Promotions Case Study - Group 14
Written Presentation
Web Link to Google Doc:
Tabasco 7 Spice Chili
A Radio Ad Presentation by Greta Hamilton & Madison Lindsay
Group 14Promotions Case Study
Marketing 1030 - Kareh
Dialogue
Have you had a busy day at work and need something tasty that is quick and easy for dinner? Grab a jar of Tabasco’s 7 Spice Chili. Maybe you are loading up the car for a quick camping trip or tailgate party with the guys? Grab a jar of warm spicy Tabasco 7 Spice Chili. Maybe you just need something delicious and fast for the neighborhood barbeque or big game party at home? For the last 140 years the McIlhenny family has been a name you trust to deliver spicy goodness. The easiest thing to do is to grab a jar of Tabasco’s 7 Spice Chili Mix. Made with Tabasco’s fresh home grown peppers, tomatoes and 7 spices. Pick a jar up today of Tabasco’s 7 Spice Chili from your local grocery store or load up at tabasco.com. Be sure to check out our online country store for exclusive Tabasco chili products.
Background Music
Background Music Generated on Garage Band and Dialogue read by Louis de Sully
Tabasco 7 Spice Chili
Commercial Presentation by Greta Hamilton & Madison Lindsay
Group 14Promotions Case Study
Marketing 1030 - Kareh
Case Study Commercial
Shown on as a Cartoon Strip located here: http://Pixton.com/ic:5jqle50a
Also shown as a screen shot on the next slide.
Tabasco 7 Spice Cartoon Strip
Tabasco 7 Spice Chili
Consumer Sales Promotion by Greta Hamilton & Madison Lindsay
Group 14 Promotions Case Study
Marketing 1030 - Kareh
QR Code Exclusive Recipe Unlock
Have a hot and spicy new year!"Are you hosting or attending a party celebrating the biggest night of the year? Then be sure to be prepared with delicious food for all your guests. For a Hot and Spicy new year pick up Tabasco's Chili Starter today and a little kick to your New Years Eve."
QR Code Exclusive Recipe Unlock
What is it:A QR code on each label that when scanned takes the consumer to an online recipe using the product. "A Hot And Spicy New Year" promotion will let the consumers know the QR code will unlock great recipes for your new years party.
QR Code
Conclusion
Throughout our research on the Tabasco Company we discovered many interesting factors that play into their overall marketing campaign and reach with their consumers. The Tabasco Company is very analytical of their competition and the future and continue to grow and modern while still keeping true to their old fashioned family appearance. Just like any company they had opportunities and threats working for and against them but the Tabasco Company seems to be staying right on trend and ahead of any threats by continually marketing their mix.
