Table 3 - Benchmark « What companies do with 2.0 ? » © In Principo - 75 boulevard Haussmann 75008 PARIS + 33 1 42 68 50 34 - Document Confidentiel

Table 3 - Benchmark« What companies do with 2.0 ? »

© In Principo - 75 boulevard Haussmann 75008 PARIS + 33 1 42 68 50 34 - Document Confidentiel

Reminder : Web 2.0 is…

© In Principo - Conseil en Management Agile - 2008 2

expression connection participation



The blog revolution1

Managing small business


eBay shop © In Principo - Conseil en Management Agile - 2008 6

Dispatching offers with Twitter © In Principo - Conseil en Management Agile - 2008 7

Twitter : stay connected with your community © In Principo - Conseil en Management Agile - 2008 8

Sharingpicturesin Flickr


Following offers by RSS



Localisation of customers (Google mash-up)

Expert blogs


Expert in social marketing


French entrepreneur in Silicon valley

Bob Lutz talks to clients © In Principo - Conseil en Management Agile - 2008 14

CEO blog : the boss point of view

Trump opinions © In Principo - Conseil en Management Agile - 2008 15

Jonathan Schwartz, the Sun’s boss blogs © In Principo - Conseil en Management Agile - 2008 16

Why let the employees blog ?

collective intelligence influence : each employee becomes an

ambassador has to be a strategy


Employee blogs

BBC


Microsoft


afl-cio, a federation of unions © In Principo - Conseil en Management Agile - 2008 20

Union blogs

IBM virtual strikes


Human ressources blogs

Join the police : promote e-recruitment © In Principo - Conseil en Management Agile - 2008 22

Corporate blogs




Web 2.0 inthe intranet2


Intranet 1.0 vs Intranet 2.0

Intranet 1.0


Lockheed Martin intranet 2.0 © In Principo - Conseil en Management Agile - 2008 28

Intranet 2.0

Profile with tags + content feed

Wiki : create living documentation

Discussion and vote : find answers and build consensus

Publish organisational news


Socialize your company on line3

Web 2.0 is social


Find people


Find people (search on tags)

Cooperate on line


Are you Web 2.0 oriented ?


Five seconds to find the RSS button

And now, where is the RSS button ?



Human ressources 2.0 ?4

Presentation of Saint-Gobain products on Second life


Is Web 2.0 appropriate for learning ?


How digital is your company ? Are you traditional or innovative ?


http://www.flickr.com/photos/25868262@N06/2661910467/


Are you utopic or realistic ?5

Web 2.0 could be risky for your company ?


http://www.flickr.com/photos/lorenzodefacundo/76151574/sizes/o/


A customers makes a film to criticize a game of the EASports company

Be where your clients are

http://www.youtube.com/watch?v=h42UeR-f8ZA


http://www.youtube.com/watch?v=FZ1st1Vw2kY

EASports replies… the same way

What about you ? How fast are you ready to change ?


http://www.flickr.com/photos/funky64/2566401845/

How to change ? What do you think to open the Web 2.0 door’s ?


http://www.flickr.com/photos/10089490@N06/2511734134/


Xavier de Mazenod

[email protected] skype : mazenod

Documents

Table 3 - Benchmark « What companies do with 2.0 ? » © In Principo - 75 boulevard Haussmann 75008 PARIS + 33 1 42 68 50 34 - Document Confidentiel