2

Table of Contents

Background ........................................................................................................................................................................................................ 3

Boryeong Mud Festival ............................................................................................................................................................................... 4

Event Overview .................................................................................................................................................................................................. 5

Vision .......................................................................................................................................................................................................... 5

Mission ....................................................................................................................................................................................................... 5

Event Proposition ........................................................................................................................................................................................ 5

Event Values ............................................................................................................................................................................................... 5

Bottom Line Purpose .................................................................................................................................................................................. 6

Strategic Goal ............................................................................................................................................................................................. 6

Date of Event .............................................................................................................................................................................................. 6

Marketing and Communications Objectives .................................................................................................................................................... 7

Mudtopia Ticket Prices .............................................................................................................................................................................. 12

Situational Analysis ......................................................................................................................................................................................... 13

SWOT incorporating Marketing and Communications Threats and Opportunities ..................................................................................... 13

Stakeholder and Target Audience Analysis ................................................................................................................................................... 15

Stakeholders ............................................................................................................................................................................................. 15

Target Audiences ............................................................................................................................................................................................. 19

3

Background Mudtopia - Rotorua’s Mud Festival, is based on the city’s 150-year history of using geothermal mud as both a therapy and a treatment. It is loosely based on – and has formed a strategic partnership with – the Boryeong Mud Festival in South Korea, through the Rotorua Lakes Council. Mudtopia will be a three-day festival from 1-3 December, 2017, primarily targeted at 18-29 year olds from New Zealand and around the world. Its mission is to create a playful and sensory experience that awakens the world to Rotorua, and the world of mud. The mud, music and fun festival will be located at Arawa Park (the Rotorua Racecourse) and will feature mud sports, entertainment, mud fun, music, Māori culture, and spa and wellness activities. These include a huge array of different mud-based activities, including a Mud Arena with mud slides, pools, obstacle courses, slippery pole; a festival HQ with music stage, big screens and entertainment; Mud run; family/kidzone; interactive expo, showers, photo booths, food, licensed bars and much more. Over time, the festival is expected to attract a significant number of domestic and international attendees, delivering economic returns for Rotorua and New Zealand. The concept of an international mud festival for Rotorua was first developed more than 10 years ago, but has gained traction in recent years with a growing relationship with its sister event in South Korea – Boryeong, combined with the Rotorua Lakes Council’s economic development vision for Rotorua to become a spa and wellness destination, based on its unique geothermal and mud properties. Rotorua mud is extremely high in minerals due to its contact with natural geothermal alkaline and mineral waters that come from deep within the earth. This high mineral content ensures the mud stores heat easily when it is warmed, making it ideal for heat wellness treatments. Mudtopia is owned by the Rotorua Lakes Council, and has secured New Zealand Major Events Funding for the next five years. The event will be delivered by Auckland-based event management company, Event Engine, supported by a number of specialist service providers including Rhythm Group Entertainment, John Leech Presents (JLP) and Rotorua-based public relations company, Shine PR. The festival’s development is supported by a Feasibility Study completed in March 2014, and a comprehensive Business Plan that was developed in September 2015. The Mudtopia concept, and all its different components, was developed following consumer research in Australia and New Zealand, and has been designed to align with the strategic needs of New Zealand’s tourism, trade, culture and heritage sectors, as well as meet the needs of consumers. For further detail on this, please see the original Feasibility Study and Business Plan.

4

Boryeong Mud Festival The major events team at Rotorua Lakes Council enjoy a close relationship with the founder of Boryeong Mud Festival, Professor Gang-Hoan Jeong. In 2014, Rotorua Events and Venues entered an International Affiliate Partner Agreement with IFEA Korea with the vision of establishing a relationship with the Boryeong Mud Festival. Rotorua and Boryeong event organisers have now entered a Statement of Intent, which will assist with leveraging some of the intellectual property around festival management, as well as build both trade and tourism alliances between New Zealand and South Korea. Potential exists to leverage off the expertise and resources of the Boryeong Mud Festival, and the Mudtopia event team will have a presence at this year’s event in South Korea to promote the Rotorua festival, as well as take away learnings. The Boryeong Mud Festival is now in its 20th year, attracting more than three million visitors to the town of Boryeong every year. Boryeong has a population of 100,000, just 40,000 more than Rotorua. The Korean festival is featured on many global bucket lists, attracting around 10% of travellers, either English teachers in the country, or backpackers. It has a heavy skew towards 18-30 year old Koreans. The event utilises mud from a nearby beach, with a highlight being the mud park, where there are numerous inflatables to play with and experience mud. In addition, the wellness properties found in Boryeong mud are increasingly becoming part of the event, driving a small but growing industry in beauty therapy.

5

Event Overview

Vision The most loved and extra-ordinary festival in New Zealand.

Mission Create a playful and sensory experience that awakens the world to Rotorua and the world of mud.

Event Proposition Mudtopia celebrates one of Rotorua’s amazing natural resources – mud. The festival brings the world to Rotorua to play in a special ‘Mud Arena’ smothered in Rotorua’s unique geothermal mud (along with geothermally heated water from the city). Whether it’s by dancing (or bouncing on inflatables) to your favourite DJs, competing in mud games with your family or experiencing a more tranquil environment, exploring the 150-year history of mud healing properties in Rotorua is an extra-ordinary experience that could only happen in New Zealand.

Event Values Authentic, real. Get to the heart of a real experience, with real Rotorua. Togetherness. Share a crazy experience with other people from many different backgrounds. Fun, Playful. Find your inner child. Sustainable. Use resources in a sustainable manner, and work towards long term financial and operational stability. Innovative. Transform year upon year, bringing surprises and redefining an extra-ordinary event experience.

6

Bottom Line Purpose The bottom line purpose for Rotorua Lakes Council, New Zealand government and partner investment is threefold:

1. To showcase Rotorua as a liveable, dynamic city

2. To leverage a growing spa and wellness industry internationally

3. To leverage new and repeat tourism visitation in the shoulder season

Strategic Goal As well as delivering New Zealand’s most loved and extraordinary festival, Rotorua Lakes Council is focused on developing an event that will create long term benefits for Rotorua, its people and wider New Zealand.

Date of Event Following consultation with the Rotorua tourism industry, analysis of weather data in the original Feasibility Study, as well as feedback from specialists on the provision of mud and warm geothermal water to the site, Mudtopia will occur in the first weekend of December annually. Although the event would ideally be held in February with its warmer temperatures, Rotorua is already at visitor accommodation capacity being the peak time of the year. There is a dip in activity and a slight decrease in traditional visitor numbers in December, providing the perfect window of opportunity for this new, exciting and unique event. An environmental events scan has been completed to identify conflicting major events on in the same period – both in terms of attendance and competing media coverage. Key events such Rhythm & Vines, Bay Dreams and Northern Bass take place one month later around New Year’s Eve, with Sound Splash and One Love in late January. It has just been announced that Raggamuffin will move from Auckland and may not be staged in 2017. Other events, including sporting events, have also been considered in terms of their potential to impact on the ability to secure media coverage during the event. Key events such as the Tarawera Trail Marathon and 50km, Tinman Triathlon at Mt Maunganui, Great Lake Taupo Cycle Challenge and Christmas in the Park in Auckland all occur in mid to late November, while the Taupo 70.3 Ironman and Rotorua Half Ironman occur in the two weekends following Mudtopia.

7

Marketing and Communications Objectives A number of high level goals, objectives and KPIs have been outlined in the 2015 Business Plan, various contracting documents, and investment agreements. These high-level goals and objectives have been specifically refined as SMART marketing/communications objectives for the 2017 Mudtopia Festival. Please reference the 2015 Business Plan and other supporting documents for additional detail. Over-arching Goal Attract 12,000 or more domestic ticket sales and 600 or more international ticket sales to the inaugural Mudtopia Festival 2017.

Primary MarComms Objectives Measurement

1. 80% of the Primary Target Market and 20% of the Secondary Target Markets being aware of the Mudtopia Festival brand (A-Awareness)

Independent pre-festival survey conducted

2. 40% of the Primary Target Market and 20% of the Secondary Target Markets being aware of two or more key festival propositions (E-Education)

Pre-festival surveys conducted through Facebook page and EDM database

3. Convert 3% of engaged Mudtopia audience into Mudtopia ticket sales (C-Conversion)

3% unique website visitors purchasing a ticket (online ticket sales matched against unique Google analytics web traffic statistics) 15% unique Facebook page likes purchasing a ticket (online ticket sales matched against unique total Facebook page likes) 30% unique email database subscribers purchasing a ticket (online ticket sales matched against unique total Mudtopia email subscribers on the database that were organic (as opposed to automatically added to the list following ticket purchase)

Supporting MarComms Objectives 4. Achieve a minimum 500,000 social media engagements in 2017

Social media statistics

8

5. Achieve 12 international media mentions and host four international media for 2017 event. Note: support required from TNZ

Media clippings and international media attendance

6. Achieve media coverage in print, online and broadcast media, specifically including the following target media:

• NZHerald, NZHerald online and Local Focus

• Stuff

• TV3 Newshub (The AM show, The Project, Newshub 6pm, Newshub Late, Radio Live)

• TV1 1 NEWS NOW, Breakfast, Seven Sharp

• Radio NZ

• Dominion Post

• Rotorua Daily Post and Rotorua Weekender

• Rotorua Review

• Bay of Plenty Times

• SunLive

• Waikato Times

• Taupo Times

• Taupo Weekender

• Next, MiNDFOOD, Australian Women’s Weekly, Woman’s Weekly, Woman’s Day

• Weekend Herald

• Sunday Star Times

• NZ MTB Magazine

• Spoke

• Travel media

• Backpacker Guide NZ

Media clippings and national media attendance

7. Effectively engage the local Rotorua community to ensure support and endorsement for the event, as well as attending the event; specifically, delivering 50+ local volunteers and 2700 local ticket sales.

Media clippings and letters to the editor; volunteer numbers; ticket sales

9

8. Identify and effectively manage any potential issues to minimise the impact on the successful operation of the event and the reputation of the event body and respective stakeholders and sponsors

Escalation (or not) of potential issue; media coverage (or not); satisfaction of stakeholders around issues management effectiveness via stakeholder survey

10

Marketing/Communications Strategy and Tactical Plan The implementation of this strategy – and the successfully delivery of the event – requires an integrated approach, incorporating a range of different activities, all designed to “reach” and “touch” the target audiences (and stakeholders) in multiple channels and locations. Reaching the target audience in multiple ways, multiple times, will ensure deeper traction and engagement, ultimately resulting in ticket sales and attendance. The key elements of this marketing and communications plan are outlined below. A comprehensive outline of the tactical plan is provided in the attached appendix.

• Paid advertising – Radio, Edge TV, Regional Newspaper

• Activity at tertiary institutions – University of Auckland, University of Waikato, Toi Ohomai Institute of Technology

• Website

• Digital advertising

• Social media advertising – Facebook, Instagram, Snapchat, Twitter

• Destination Rotorua publications – Famously Rotorua and online/social platforms

• Rotorua Lakes Council publications and platforms

• Rotorua community engagement including business and tourism sector activity

• Sponsorship and partner leverage activities i.e. Air NZ Grab-a-seat

• Key influencer campaign

• Poster advertising in high frequency locations i.e. bars/pubs

• Events listings

• Outdoor media – community billboards and posters

• Media partnership

• Database development and leverage

• E-newsletters

• Event cross-promotional opportunities

• Public relations – media and development of communications toolkit

• Signage and street flags

• Physical presence at Boryeong Mud Festival

• International marketing campaigns – wholesale and retail travel industry, youth travel and accommodation businesses, airlines and airports, international music artists, TNZ leverage plan, International PR, digital and social media advertising

11

In addition, there is also an issues management phase of activity, designed to minimise, mitigate and manage an issue if it does develop.

12

Mudtopia Ticket Prices Tickets for Mudtopia 2017 are extremely reasonable and realistic for the average New Zealander, Rotorua residents, families and visitors. Rotorua residents will be offered a discount. The Mudtopia Presale Ticketing Strategy is attached to this plan. Mud Passes

Presale

1 Presale

2 1st

Release 2nd

Release Gate Ticket Description

ADULT Mud Pass $30.00 $40.00 $50.00 $60.00 $80.00 Access to all areas of the Festival excluding Saturday concert

UNDER18 Mud Pass $19.50 $26.00 $32.50 $42.50 $62.50 Access to all areas of the Festival excluding Saturday concert

ADULT Mud Pass + Saturday Concert $77.40 $103.20 $129.00 $139.00 $159.00

Access to all areas of the Festival including Saturday concert

FAMILY Mud Pass $74.25 $99.00 $123.75 $123.75 $123.75 Access to Mudtopia for 2 Adults + 2 Children Over 4

Saturday Night Concert Upgrade $79.00 $79.00 $89.00 $89.00 $99.00 Upgrade only possible with an existing Mud Pass

Single Day Mud Passes (May be released later and will be subject to ticket sales of the above mud passes not reaching set targets)

FRI Day ADULT All Access Mud Pass for Friday $50.00

FRI Day UNDER18 UNDER18 All Access Mud Pass for Friday $25.00

FRI FAM FAMILY All Access Mud Pass for Friday $150.00

Sat Day ADULT All Access Mud Pass for Saturday $50.00

Sat Day UNDER18 UNDER18 All Access Mud Pass for Saturday $25.00

Sat Day + Concert ADULT All Access Mud Pass for Saturday + Concert $129.00

Sat FAM FAMILY All Access Mud Pass for Saturday $150.00

Sun Day ADULT All Access Mud Pass for Sunday $50.00

Sun Day UNDER18 UNDER18 All Access Mud Pass for Sunday $25.00

Sun FAM FAMILY All Access Mud Pass for Sunday $150.00

13

Situational Analysis

SWOT incorporating Marketing and Communications Threats and Opportunities Based on existing knowledge and previously provided information, we have identified the following marketing/communications threats and opportunities that have the potential to positively and negatively impact on the success and promotion of the event.

Strengths Weaknesses

Rotorua’s natural resources Will require strong marketing budget to drive attendance

Rotorua’s cultural history Unknown event for New Zealand – major education/awareness exercise will be required

History of spa and wellness Rotorua’s brand perception is positively changing, but its history may be a challenge in terms of attracting the target audience

Current spa and wellness sector No international direct flights

Current mud manufacturing capacity Spa industry infrastructure requires investment

Three-hour drive and 40-minute flight from New Zealand’s largest city and target market, and international airport – Auckland; 45-60 minute drive from major regions including Bay of Plenty, Waikato and Taupo

Reliance on TNZ, particularly in the first year to support international media coverage

Buy-in from business, local and central government, tourism and spa/wellness industries

New Zealanders are notoriously late decision-makers when it comes to committing to attending an event and purchasing tickets; this means actual ticket numbers may not be known until immediately before the event

Unique event to New Zealand Online tools and social media channels are still being established

Mudtopia is connected with an extremely successful event in South Korea, which is well attended and has a great reputation

The entertainment lineup is not yet confirmed so cannot be promoted

Event delivery team has strong knowledge and experience in event delivery, and is supported by experienced service providers, one of whom is based in Rotorua

Multiple stakeholders, objectives and expectations

Strong existing connections with event enablers such as Police, St Johns, as well as local business, tourism, and spa and wellness industry

Rotorua Museum will now be closed for at least two years following damage sustained during the Kaikoura earthquake; this will mean the museum cannot be used to help tell Rotorua’s historical mud story

A local community that is traditionally supportive of Rotorua events, both in terms of visitation and volunteering

Potential disconnect across Rotorua Lakes Council functions

Rotorua Museum – possible pop-up museum for the history of mud, sponsored by RDC or the museum, in order to perpetuate its’ mission of education but also plant the seed about a possible re-opening. The museum building is important, but their mission of information and curators of history is also important; a pop-up museum could be exactly what they need to drive momentum.

Leverage the event to attract investors to the potential of well ness tourism in Rotorua.

14

Work with MBIE with key buyers/investors to host them in Rotorua during the festival and convert that into investment dollars.

Develop wellness/spa leadership in Rotorua and pursue establishment of a wellness/Spa sector special interest within Tourism New Zealand

Develop trade linkages into South Korea, China Japan – mainly FIT & Youth Pursue Youth Strategy of increase length of stay with International youth segment

Opportunities Threats

Leverage nature and cultural resources This is an election year and any change in Government may result in economic uncertainty – and therefore travel – following the September election

Develop new or existing businesses within spa and wellness space Any issues around execution, health and safety

Leverage Rotorua brand to provide evidence to change opinions; Love Life campaign can be leveraged to reinforce the lifestyle opportunities provided in Rotorua

Local politics in the council and tourism sector may negatively impact event

Opportunities for both business and the community to leverage the event Brand perceptions around more difficult aspects of mud bathing

Potential to generate pride amongst the local community and allow locals to show their passion for Rotorua and all it has to offer

Concerns about investment of ratepayer money in the event, on the back of negative commentary and controversy around other external council events, i.e. boxing title fight etc

Develop trade linkages into South Korea Other similar event starts in New Zealand

Leverage existing/upcoming Rotorua events such as Crankworx and Tough Guy/Girl The nature of the event means there is potential for crime and alcohol related issues associated with event, which could create negative national and international news headlines, further impacting on Rotorua’s destination reputation; the nature of social media means any major issue has the potential to go viral online very quickly

Drive Australian inbound tourism There continues to be an extremely negative faction within the Rotorua community who are very vocal in their opposition to council activities; Mudtopia is likely to be a target of this negative media and social media activity

Target global wellness sector

Initial, strong interest from a potential media partner which will help maximise the advertising/marketing budget, and ensure media/PR coverage

The upcoming Lions tour provides the opportunity to leverage a stunt event to reach UK visitors and their friends/family

There are many credible news angles associated with the event which will help ensure promotion of the event maintains momentum throughout the year

A number of local and national stakeholders are keen to be involved

New Zealand’s strong economy

15

Stakeholder and Target Audience Analysis For the purposes of this marketing and communications strategy, key stakeholders are defined as those who are event partners; have a vested interest or investment in Mudtopia; play a key enabling role in the success of the event; or who will play a supporting role i.e. community influencers etc. Target audiences are defined as those who are potential visitors/attendees at the event.

Stakeholders Stakeholder engagement to date has shown unanimous agreement that the vision, mission and objectives of the event are strategically aligned with stakeholder groups, and that there is an opportunity to develop and leverage economic and community development through the event. The key stakeholders associated with Mudtopia are outlined in the table on the following page, along with an indication of their level of interest and support as it is currently known. Note: This table should be considered an evolving document, as event organisers, council representatives and associated service providers, such as Shine PR, will continue to engage with key stakeholders in the coming months, update and distribute the table as relevant and notify council and government agencies of any developments that have the potential to negatively impact on the success of the event.

16

Stakeholder Group Level/nature of Interest Level of Support/Commentary

Local Government

Rotorua Lakes Council (RLC) Owner and financial investor in the event

Has been mixed; councillors will need to be kept well informed in order to maintain support; negative faction in the local community will influence councillor support

Rotorua Museum Owned by RLC Is now closed due to earthquake damage so historical story of Rotorua’s mud will need to be told in other ways

Bay of Plenty Regional Council (BOPRC) Potential interest in environmental impact of event; public transport provider

Unknown at this stage

Destination Rotorua (including tourism and economic development)

CCO of RLC; intricately involved in supporting event, including international and domestic marketing promotion

Strong support from key personnel within Destination Rotorua but continued engagement will be critical; open communications channels will be important

Taupo District Council <<to be confirmed>>

Central Govt/Agencies

MBIE Investment through Major Events Fund High level of support is assumed through Major Events Funding but needs to be accurately gauged

TNZ Investment through Major Events Fund High level of support is assumed through Major Events Funding but level of physical support needs to be determined

Te Puni Kōkiri Support of Māori business and interests

Unknown at this stage

Ministry of Primary Industries <<to be confirmed>>

Department of Conservation <<to be confirmed>>

Ministry for Culture and Heritage Connection to cultural and historical aspects of the event

Currently being engaged and established

Education NZ <<to be confirmed>>

Local MPs Will vary based on 2017 election campaign

National and Māori MPs will be supportive; Labour, NZ First and other opposition candidates may be critical of Government’s Major Events Funding

Sport NZ <<to be confirmed>>

Sport BOP Will have an interest in the active events associated with Mudtopia

Will be supportive and keen to promote via their own marketing channels

Funders

MBIE Investment through Major Events Fund See above

17

First Sovereign Trust <<to be confirmed>>

Rotorua Energy Charitable Trust <<to be confirmed>> Has received criticism from members of the community for supporting commercial events in the past

Māori

Te Arawa Lakes Trust <<to be confirmed>>

Pukeroa Oruawhata Trust Investor in potential spa development at lakefront

Will want to be involved in the event to promote the proposed development and associated product offerings

Ngāti Whakaue Tribal Lands <<to be confirmed>>

Māori in Tourism Rotorua Māori interest in event Will want to promote/support Māori involvement in the event from a tourism point of view

New Zealand Māori Tourism As above As above

Local Business

Tourism industry Vested interest in successful event; will fill accommodation and encourage wider attraction visitation during the quieter, pre-Christmas period

Support from some quarters has been mixed to date; ongoing engagement and open communications will be critical to securing ongoing support

Spa industry Vested interest in successful event; they stand to benefit from the event promoting Rotorua spa and wellness industry and attractions

Unknown at this stage

Pure Source Providing the mud for the event Full support

Chamber of Commerce Benefit for business; speaks for and to business community

Could be seen as an influencer for business support; currently has an interim CEO and is undergoing a review and refresh

QE Health Stand to benefit from successful event, promoting Rotorua wellness industry

Unknown at this stage

Accommodation providers Vested interest in successful event; will fill accommodation and encourage visitation during the quieter, pre-Christmas period

Unknown at this stage

Community Residents Potential event attendees, volunteers,

influencers etc. Rotorua community is largely supportive of major events; certain negative element in the community will actively attack event which could impact on wider perception, attendance and involvement

Korean society Link with Boryeong Festival Unknown at this stage; assumed supportive

18

Multi-cultural society Link with Boryeong Festival and desire to promote different cultures

Unknown at this stage

Asia Foundation As above As above

Arts Forum Potential interest in arts/entertainment components

As above

Event Enablers

Police Enabler Will want to understand and assess potential impact on services, crime and the level of resourcing required

St Johns Enabler Will want to understand and assess potential impact on services and the level of resourcing required

Lakes District Health Board Enabler Will want to understand and assess potential impact on services and the level of resourcing required

Rotorua Airport CCO of RLC; vested interest in successful event as may drive increased passengers

Will want to understand and assess potential impact on services and the level of resourcing required

Air NZ Vested interest in successful event as may drive increased passengers

Will want to understand and assess potential impact on services and the level of resourcing required

Rotorua event organisers Potential involvement in event Assumed support from some event organisers, and potential discontent from others if there is a perceived conflict with existing or future events

Media – local, regional and national Enabler; will be required to help tell and sell the Mudtopia story to potential attendees

Local media will have a level of support for the event, but will also act as a “watchdog” on Council spending

19

Target Audiences Mudtopia will be a festival of mud, music and fun, designed to appeal to a wide range of target audiences from around New Zealand, and the world. In particular, the target audiences have been defined as the following:

Primary Target Audience

Festival Goer

• Students or young professionals from an affluent background – living with parents or friends

• 18-29 years old – male and female

• Regularly attend music festivals and concerts

• Regular traveller/holiday maker

• Looking for a destination that is exciting, sporty, challenging, different, a good nightlife

• Likes short breaks

• Single or couple with no children

• Would stay in private dwellings or backpackers for the festival

• From Auckland, Waikato, Bay of Plenty, Wellington, wider North Island

Secondary Target Audiences Young Families

• Married/couple with children at home

• 25-49 years old

• Range of ethnic backgrounds

• Often takes short domestic breaks

• Looking for relaxing, family-friendly, outdoors and nature based holidays

• Likely to travel as a family

• Prompted by a holiday occasion with family/friends

• Want to spend quality time with family/friends

• Bay of Plenty/Waikato

Spa and Wellness

• 25-39 years, female

• Bay of Plenty/Waikato/Taranaki

• Healthy mind and body is a priority in their lives

• Regularly frequent gym, fitness classes and yoga/pilates

• Enjoy fun runs, marathons

Adventurers

• 25-39 years

• Male and female, but leaning towards male

• Auckland/Waikato/Tauranga/ Taranaki

• Mountain bikers who travel to Rotorua regularly

• Mud run event enthusiasts

• Adventurous attitude and active

• Like new experiences

• Participate with friends

International Backpackers

• 18-24 years

• Backpackers in NZ/Australia Eastern Seaboard (originally from UK/Germany)

and Korea/China

• Boryeong Festival attendees

• Searching for adventure, freedom and excitement

• Seeking independence, openness and freedom

• Travelling for extended period – at least one month and up to 12 months

• Budget conscious – staying in backpackers

20

The Mudtopia target audiences are expected to travel from the following regions:

35%

35%

25%

5%

Travelling From

Auckland

Local

Other NZ

International

21