Presented by:

Tableau Training

Jeffrey A. Shaffer

Vice President, IT and Analytics

Recovery Decision Science and Unifund

Adjunct Professor, University of Cincinnati

@HighVizAbility

Profile – Jeffrey A. ShafferVice President, I.T. and AnalyticsUnifund/Recovery Decision Science

• Executive in Financial Services

• Lead Information Technology

• Programmers, Database, Network

• Lead Data Science and BI

Adjunct Professor, Data Visualization

University of Cincinnati

Contact Information:JeffreyShaffer@gmail.com

(513) 615-0001

Twitter: @HighVizAbility

LinkedIN: www.linkedin.com/in/jeffreyshaffer

Blog: www.DataPlusScience.com

www.BigBookofDashboards.com

“In God we trust, all others bring data.”- W. Edwards Deming

Business Intelligence

Transforms beyond the dataData

Information

Plans that

guide the

organization

or SBU

Knowledge

Facts and statistics collected together for reference or analysis.

Data

Information

Knowledge

Facts provided or learned about something or someone.

Information and skills acquired

through experience or education; the

theoretical or practical understanding of a subject.

StrategyA plan of action or policy designed to achieve a major or overall goal.

Business IntelligenceMoving from data to action…

Data

Information

Plan to guide actions or key

decisions

KnowledgeHow many…?How much…?What are…?

Why are…?

How do we…?What can we…?

Analytics: A New Path to Value – MIT 2010

What is Data Visualization?And Why is it important?

5 2 8 3 6 1 9 3 6 2 5 3 7 4 3 8 3 8 5 8 9 6 2 1 4 4 3 9 3 6 5 2 4 9 1 0 2 7 5 2 8 3 6 1 6 2 9 3 8 3 8 5 8 4 7 2 0 3 7 3 5 4 7 1 8 2 0 1 2 5 3 6 4 3 9 1 0 8 9 5 7 3 4 5 3 2 7 5 2 8 3 6 1 6 2 9 3 8 3 8 5 8 4 7 2 0 3 7 3 5 4 7 1 8 2 0 1 9 6 2 1 4 4 3 9 3 6 5 2 4 9 1 0 2 7 5 2 8 3 6 1 6 2 9 3 8 3 8 5 8 4 7 2 0 3 7 3 5 4 7 1 8 2 0 1 2 5 3 6 4 3 9 1 0 8 9 5 7 3 4 5 3 2 7 5 2 8 3 6 1 6 2 4 6 2 7 5 9 1 5 2 6 3 6

How many times does the digit 7 appear?

Created by Jeffrey A. Shaffer

5 2 8 3 6 1 9 3 6 2 5 3 7 4 3 8 3 8 5 8 9 6 2 1 4 4 3 9 3 6 5 2 4 9 1 0 2 7 5 2 8 3 6 1 6 2 9 3 8 3 8 5 8 4 7 2 0 3 7 3 5 4 7 1 8 2 0 1 2 5 3 6 4 3 9 1 0 8 9 5 7 3 4 5 3 2 7 5 2 8 3 6 1 6 2 9 3 8 3 8 5 8 4 2 7 0 3 7 3 5 4 7 1 8 2 0 1 9 6 2 1 4 4 3 9 3 6 5 2 4 9 1 0 2 7 5 2 8 3 6 1 6 2 9 3 8 3 8 5 7 4 8 2 0 3 7 3 5 4 7 1 8 2 0 1 2 5 3 6 4 3 9 1 0 8 9 5 7 3 4 5 3 2 7 5 2 8 3 6 1 6 2 4 6 2 7 5 9 1 5 2 6 3 6

Created by Jeffrey A. Shaffer

5 2 8 3 6 1 9 3 6 2 5 3 7 4 3 8 3 8 5 8 9 6 2 1 4 4 3 9 3 6 5 2 4 9 1 0 2 7 5 2 8 3 6 1 6 2 9 3 8 3 8 5 8 4 7 2 0 3 7 3 5 4 7 1 8 2 0 1 2 5 3 6 4 3 9 1 0 8 9 5 7 3 4 5 3 2 7 5 2 8 3 6 1 6 2 9 3 8 3 8 5 8 4 2 7 0 3 7 3 5 4 7 1 8 2 0 1 9 6 2 1 4 4 3 9 3 6 5 2 4 9 1 0 2 7 5 2 8 3 6 1 6 2 9 3 8 3 8 5 7 4 8 2 0 3 7 3 5 4 7 1 8 2 0 1 2 5 3 6 4 3 9 1 0 8 9 5 7 3 4 5 3 2 7 5 2 8 3 6 1 6 2 4 6 2 7 5 9 1 5 2 6 3 6

Created by Jeffrey A. Shaffer

5 2 8 3 6 1 9 3 6 2 5 3 7 4 3 8 3 8 5 8 9 6 2 1 4 4 3 9 3 6 5 2 4 9 1 0 2 7 5 2 8 3 6 1 6 2 9 3 8 3 8 5 8 4 7 2 0 3 7 3 5 4 7 1 8 2 0 1 2 5 3 6 4 3 9 1 0 8 9 5 7 3 4 5 3 2 7 5 2 8 3 6 1 6 2 9 3 8 3 8 5 8 4 2 7 0 3 7 3 5 4 7 1 8 2 0 1 9 6 2 1 4 4 3 9 3 6 5 2 4 9 1 0 2 7 5 2 8 3 6 1 6 2 9 3 8 3 8 5 7 4 8 2 0 3 7 3 5 4 7 1 8 2 0 1 2 5 3 6 4 3 9 1 0 8 9 5 7 3 4 5 3 2 7 5 2 8 3 6 1 6 2 4 6 2 7 5 9 1 5 2 6 3 6

Created by Jeffrey A. Shaffer

56789

56789 color

56789 size

56 89 orientation

56 89 texture

Preattentive attributes of visual perception and use of color

Precise Quantitative Comparisons

Length or Width 2D Position

7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7

5 2 8 3 6 1 9 3 6 2 5 3 4 3 8 3 8 5 8 9 6 2 1 4 4 3 9 3 6 5 2 4 9 1 0 2 5 2 8 3 6 1 6 2 9 3 8 3 8 5 8 4 2 0 3 3 5 4 1 8 2 0 1 2 5 3 6 4 3 9 1 0 8 9 5 3 4 5 3 2 5 2 8 3 6 1 6 2 9 3 8 3 8 5 8 4 2 0 3 3 5 4 1 8 2 0 1 9 6 2 1 4 4 3 9 3 6 5 2 4 9 1 0 2 5 2 8 3 6 1 6 2 9 3 8 3 8 5 4 8 2 0 3 3 5 4 1 8 2 0 1 2 5 3 6 4 3 9 1 0 8 9 5 3 4 5 3 2 5 2 8 3 6 1 6 2 4 6 2 5 9 1 5 2 6 3 6

Created by Jeffrey A. Shaffer

7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7

5 2 8 3 6 1 9 3 6 2 5 3 4 3 8 3 8 5 8 9 6 2 1 4 4 3 9 3 6 5 2 4 9 1 0 2 5 2 8 3 6 1 6 2 9 3 8 3 8 5 8 4 2 0 3 3 5 4 1 8 2 0 1 2 5 3 6 4 3 9 1 0 8 9 5 3 4 5 3 2 5 2 8 3 6 1 6 2 9 3 8 3 8 5 8 4 2 0 3 3 5 4 1 8 2 0 1 9 6 2 1 4 4 3 9 3 6 5 2 4 9 1 0 2 5 2 8 3 6 1 6 2 9 3 8 3 8 5 4 8 2 0 3 3 5 4 1 8 2 0 1 2 5 3 6 4 3 9 1 0 8 9 5 3 4 5 3 2 5 2 8 3 6 1 6 2 4 6 2 5 9 1 5 2 6 3 6

Created by Jeffrey A. Shaffer

# of times digit 7 appears: 17

7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7

5 2 8 3 6 1 9 3 6 2 5 3 4 3 8 3 8 5 8 9 6 2 1 4 4 3 9 3 6 5 2 4 9 1 0 2 5 2 8 3 6 1 6 2 9 3 8 3 8 5 8 4 2 0 3 3 5 4 1 8 2 0 1 2 5 3 6 4 3 9 1 0 8 9 5 3 4 5 3 2 5 2 8 3 6 1 6 2 9 3 8 3 8 5 8 4 2 0 3 3 5 4 1 8 2 0 1 9 6 2 1 4 4 3 9 3 6 5 2 4 9 1 0 2 5 2 8 3 6 1 6 2 9 3 8 3 8 5 4 8 2 0 3 3 5 4 1 8 2 0 1 2 5 3 6 4 3 9 1 0 8 9 5 3 4 5 3 2 5 2 8 3 6 1 6 2 4 6 2 5 9 1 5 2 6 3 6

Created by Jeffrey A. Shaffer

# of times digit 7 appears: 17

7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7

5 2 8 3 6 1 9 3 6 2 5 3 4 3 8 3 8 5 8 9 6 2 1 4 4 3 9 3 6 5 2 4 9 1 0 2 5 2 8 3 6 1 6 2 9 3 8 3 8 5 8 4 2 0 3 3 5 4 1 8 2 0 1 2 5 3 6 4 3 9 1 0 8 9 5 3 4 5 3 2 5 2 8 3 6 1 6 2 9 3 8 3 8 5 8 4 2 0 3 3 5 4 1 8 2 0 1 9 6 2 1 4 4 3 9 3 6 5 2 4 9 1 0 2 5 2 8 3 6 1 6 2 9 3 8 3 8 5 4 8 2 0 3 3 5 4 1 8 2 0 1 2 5 3 6 4 3 9 1 0 8 9 5 3 4 5 3 2 5 2 8 3 6 1 6 2 4 6 2 5 9 1 5 2 6 3 6

Created by Jeffrey A. Shaffer

Using Color

From Juice Analytics White Paper: Part 3 Information Design

Tableau

Tableau Software on Google TrendsCompany Names

Tableau Software on Google TrendsSearch Terms

Authoring software

$2k per license

Read/Write Tableau files (and publish)

Database connections

Play control for animation

Desktop

Tableau Software Products

Authoring software

FREE

Save Tableau Files to Tableau Public Server

Excel/CSV

Web Data Connector (WDC)

Public

Hosted Sever

$10k up to hundreds of thousands

Save Tableau Files to Private Tableau Server

Authentication

Server

Hosted Sever

$500 per user per year

Save Tableau Files to Hosted Tableau Server

Authentication

Online

Tableau Software Products

FREE

Reads Tableau Files

Interact with Tableau filesReader

Tableau for Teaching (FREE)

Full-time students (FREE)

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Education&

Non-Profit

Tableau Workbook File

XML file with visualization

Does NOT contain data

Can’t open without data files

TWB

Tableau File Types

Tableau Packaged Workbook

ZIP file

Contains TWB file

Contains the data

TWBX

Tableau Data Extract

Compressed data sourcesTDE

Geocoding

Longitude and Latitude

Credit: Illinois State University

Source: http://www.learner.org/jnorth/tm/LongitudeIntro.html

Longitude and Latitude

Example Notation:

N 38° 41’ 7.8351” degrees, minutes, seconds decimal

N 38° 41.130586’ degrees, minutes decimal

38.68551° degrees decimal (use this # without ° for Tableau)

Source:

http://www.findlatitudeandlongitude.com/

Batch Geocoding

http://www.gpsvisualizer.com/geocoder/

https://www.geocod.io/2,500 free per day ($0.50 per 1,000)

https://geocoding.geo.census.gov1,000 free per day

https://www.geocod.io/

=ACOS(COS(RADIANS(90-Lat1)) *COS(RADIANS(90-Lat2)) +SIN(RADIANS(90-Lat1)) *SIN(RADIANS(90-Lat2)) *COS(RADIANS(Long1-Long2))) *6371

To calculate distances in miles, substitute R (6371) with 3958.756 (and for

nautical miles, use 3440.065)

Calculate Distance between two lat/long points(the problem - the world is not flat)

source: http://bluemm.blogspot.com/2007/01/excel-formula-to-calculate-distance.html

Presented by:

Jeffrey A. Shaffer

Vice President, IT and Analytics

Recovery Decision Science and Unifund

Adjunct Professor, University of Cincinnati

Jeff@DataPlusScience.com