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Welcome Everyone

Tag Heuer

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Tag Heuer

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Page 1: Tag Heuer

WelcomeEveryone

Page 2: Tag Heuer

Group

Xenon

Page 3: Tag Heuer

Tick talk byTeyeba Sadia Siddiqua

Hasin Arman AdipTahmid TanvirSabbir Ahmed

Israt jahan

Page 4: Tag Heuer

Introduction

• Founder• Change in name• Sold to French company• Over the year development

Page 5: Tag Heuer

From 1860 to Present

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Their productWatches

Leather Optical

Electronic

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Different types of watch

Tag heuer carreraAquaracerTag heuer formula 1MonacoLinkTag heuer grand carrera

Wrist watch

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Literature Review

•What is SWOT analysis?•What is BCG matrix?•What is Porter’s competitive five forces model?

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Finding Analysis

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SWOT Analysis of TAG Heuer

Strength Weakness

• High Revenue• Brand loyalty and quality• Customer service• Brand Ambassadors• High brand recall

StrengthStrength

• Brand portfolio• High loan rates are possible• Limited market• Heavy brand clutter• High price

Page 11: Tag Heuer

OPPORTUNITY

• Fragment market• New technology • Innovation• Growing economy• High growth in the luxury watches

Threats

• Government regulations• Increasing rates of interest• Rising cost of raw materials• Technological problem• Price changes

•Government regulations

•Increasing rates of interest

Rising cost of raw materials

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BCG matrix of TAG Heuer

• Cash cow- Carrera Calibre 1887 • Question mark- Aquaracer 300m• Star- Formula 1 Chronograph • Dogs- Link 40mm

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Porter’s Competitive Five Forces Model ofTAG Heuer

1. Threats of new entrants: New entry of competitor. 2. Threats of substitute: Rising demand of similar product.3. Bargaining power of buyers: Power of customer bargain the price.4. Bargaining power of supplier: Power of supplier to rise their price.5. Current rivalry: Increasing completion to reach market top.

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TAG Heuer Marketing StrategiesBusiness level strategy: Differentiation strategy Focus market New innovation

Corporate level Strategy: Unrelated diversification strategy Expand their focus market Reach other country

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The Organization Structure of TAG Heuer

• Centralization wok• Departmentalized• Small scope of span of control• Specialized

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Recommendation Organizational Strengths to Environmental Opportunities: New innovation Applying growth strategy

Correcting weaknesses and guarding against threats: Expand globally Changes in target market Low price

Strategies: Increase their productivity More online marketing

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Conclusion

•Growth•People choice •Market spot light•Strong history•Long experience

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Thank you

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Any Question?