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Executive Summary
Name of Project: Jam- me Flavored Taho
Plant Location: Macrohon Drive, Canelar, Zamboanga City
Porponent: Vanessa Joy R. Delatado
Robert Louie C. Dela Paz
Crystal Abigail Carpio
Edmark Apolinario
Cheerlene Refugio
Project Description: Partnership
Objectives of the Project: To produce the most mouthwatering flavored taho in a zest.
As well as, to provide additional income to the proponent.
Project Benefits: Provide additional employment and income opportunities.
Project cost: Php 500,000 (refer to financial aspect for breakdown).
Project Funding: 100% equity by the owners
Contingency Plan: Should the project prosper, there will be expansion and more
production. If the project will not be successful, the plant can be
used to produce other soybean products.
INTRODUCTION
A. Nature of the Business
The Philippines is one country whose people are known to be fond of drinking
fruit shakes, sago’t gulaman, pineapple juice, etc. because the Filipinos are known to
have sweet tooth, Jam-me team conceptualized flavored taho in Zamboanga. While
most Filipinos were thinking about refreshments, shakes and coffees, we are busy
innovating something better which was based on “Jello Burst”--this refreshment was
brought from Manila by Reginald dela Paz (owner) that created an instant hit among its
drinkers. The newest drink is a unique and refreshing drink- that is pure to delight many.
What makes the drink different and enticing (Flavored Taho) is the chewy “sago”
combined with various flavors such as: mango, buko pandan, melon, ube, sweet corn
and vanilla. Each flavor has its own distinct taste that is sure to please people’s different
palates. The drink is served in distinctive dome-shaped cups with oversized colored
straws that allow the sago to shoot up the mouth when the drink is sipped.
The business will start as an incubation income generating project and will later
be developed into a full- blown manufacturing concern.
B. Background of the Study
Jam- me Flavored Taho is a new product to be introduced in Zamboanga City.
As a must, owners have to screen the applicants to ensure success. This is a new
venture product, if this study finds the project viable.
2
The price for the said taho proposal is Php 500,000. This includes the rental,
cart, signage, acquisition of equipment and utensils, uniforms, raw materials and other
paraphernalia.
C. Significance of the Study
This study determines whether the business of Jam-me Flavored Taho in
MindPro Citimall Zamboanga, along La Purisima Street is feasible or not. Also, it
determines the consumers’ preference in terms of price, quality and distribution of the
product. Lastly; this study determines the awareness of consumers and its reasons for
patronizing Jam- me Flavored Taho.
D. Objectives of the Study
The main objective of this feasibility study is to ascertain the viability of venturing
into a flavored taho business. In line with this objective, this study therefore attempts to
undertake the following:
Identify, rationalize, analyze and understand the key success
factors of Jam- me Flavored Taho, and thereafter, exploit
opportunities to improve the business.
Introduce and analyze the overall activities and performance of
Jam- me Flavored Taho- both internally and relative to the
carcinogenic effect on drinkers, and thereafter, assess its strength
and weaknesses.
E. Scope, Focus and Limitation of the Study
It must be realized that this study is limited only in the market acceptability and
viability of Jam- me Flavored Taho. The target market of this study are people from all
3
walks of life most especially health conscious ones. The proponents chose this location
for the simple fact that it is near the schools premises “Ateneo” in particular because it is
known to be a captive market. Other constraints of this study were related to inflations,
economic and political conditions, as well as other calamities that will be encountered
during the study.
The study focuses more on the various aspects of the project feasibility study
which includes the following: Market study, Technical study, Management study, Socio-
economic study and Financial study.
F. SWOT Analysis
1. Strengths
The company is the sole source of flavored taho in Zamboanga
City.
Accessibility of taho products in the target market
The company is registered under BFAD, DOLE, DOH and other
government authorities that certify the safety of the product.
2. Weaknesses
Taho product easily gets spoiled
Product substitutes
3. Opportunities
The company may expand its sales area to other schools within the
City.
4. Threats
Competitors – imitation of flavored taho
Permanence of competitors in the area- classic taho peddler
Low-entrant market
4
G. Methodology
The principal sources of data in this study came from actual observations within
Ateneo premises and personal interviews with the different taho plants present in the
city.
The researchers spent most of the research time in the school premises
observing the sales and demand of these products so as to gauge the number of cups
sold in a day by the taho peddler. Moreover, the project feasibility was implemented
after all sources and data gathering are being conceptualized.
Proposing a said venture promotes a catalyst of change for the benefit of others
most especially, health-conscious people. The thing that derives proponent’s
consciousness seeks the importance of health after knowing its benefits. Studies were
finally initiated combining all the important aspects to know whether the project is viable.
5
I. Marketing aspect
Market Description
Not since the days of Shawarma and Lechon Manok was the country played
witness to a food craze. Ordinary taho that was innovated and become an instant hit is
more of a business opportunity than a more beverage stand. The whole concept of
jazzing up of what used to be an ordinary drink has turned into today’s hottest craze that
people are willing to line up for. The proposed project business is Jam-me Flavored
Taho.
The supposed Jam-me Flavored Taho stand will be located on a 3 by 4 square
meter area in MindPro Citimall, along La Purisima St. Zamboanga City. It will be
situated at the second level of the building, in front of Teen Squad boutique and beside
Z.C. Video Mate. Along that sketch, you can also find Giordano and Oxygen boutique.
The sight is very much ideal for the project considering that the location is a hit for
teenagers.
The total project is estimated at Php 500,000.00, which will be funded by the
owners. The amount covers the acquisition of equipment and utilities, as well as, the
monthly supply of raw materials and working capital.
Nature of Demand
Demand for Taho
The analysis of demand is part of the important task in identifying the needs of
consumers and determining whether they are willing to buy your product, and have the
capability to pay for the products a business is contemplating to produce.
6
The demand for Taho in Zamboanga City is growing tremendously for the past
decades. Taking the beverage by storm, Icecapades sells an average of 42.2 cups
(regular size) and 140.79 cups (large size) per day. Thirsty in Mindpro Citimall cannot
be considered a direct competitor but only a potential substitute. Although the proposed
site of Jam-me Flavored Taho is also at MIndpro Citimall, the quality and taste of Thirsty
is incomparable with Jam-me. Therefore, it is not actually affecting the sales of Jam-me
Flavored Taho. Below are sales schedule for Icecapades located at 2nd level Mindpro
Citimall. These sales were based on the actual data given by the owners. Day 1 represents the
start of the week (Monday). The peak sales of Icecapades are usually on the weekdays, that is,
Friday and Saturday.
Icecapades
Day Size Quantity Sold Price
1 RegularLarge
45142
1216
2 RegularLarge
40120
1216
3 RegularLarge
38140
1216
4 RegularLarge
36128
1216
5 RegularLarge
55152
1216
6 RegularLarge
60165
1216
7 RegularLarge
25108
1216
8 RegularLarge
42141
1216
9 RegularLarge
39162
1216
10 RegularLarge
44149
1216
11 RegularLarge
32129
1216
7
12 RegularLarge
47159
1216
13 RegularLarge
54168
1216
14 RegularLarge
34108
1216
Total Cups/Ave.RegularLarge
5911971
42.21140.79
Considering Jam-me Taho, though, it has no direct competitor, Icecapades was
invariably pointed as competitor considering it is located at the 2nd level of Mindpro and
the newly hit closed-ties competitor-to-be for Jam-me Flavored Taho.
Supply Analysis
Supply, like any other aspects affecting the operation of the business, indeed,
has been playing a role in satisfying what the people’s needs and wants are. The higher
the supply of products in the business is, the more it can cater the needs of the masses.
There are variables affecting supply. As such, are the cost of production,
availability of raw materials, competitors and the price of the commodity.
Production cost would require greater amount of many to finance the processing
of the commodity. Nevertheless, taho does not require a very much complicated
financial aspect, it isn’t already that difficult for us to produce the said commodity.
When tackled about availability of raw materials, we can say that it’s accessible
enough for us to secure those materials needed to produce taho. Most of those can be
acquired in a public market. We merely purchase it by kilo; soybeans in particular, while
the rest of those can be expressed by volume and may it be kilo as well, like cups to be
used and other ingredients such as sugar respectively.
8
The existence of competitors in the food industry is there, that does challenge in
any other businesses like ours. With regards to this, we are aiding much to supply a lot
to serve the masses utmost and to endure over existing competitors. Yet, oftentimes,
it’s a burden for us especially if they have much more to penetrate the market.
Lastly, the price of the commodity defines how far a business could offer such
prices as affordable as the business could have. It is said to have competitive prices
and that can be expressed by how the business could keep an eye to the masses’
desire to acquire the commodity. Definitely, taho is one of those; it isn’t that expensive
for the consumers to purchase it.
Hence, the above factors mentioned are indeed necessary to identify the supply
of a certain commodity.
The supply of Jam-me Flavored Taho (ingredients in particular) will partly be
coming from Executive Homes, Pacific Street, Matina, Davao City. Other supplies will
be bought here in Zamboanga. Shipment of the ingredients and supplies will be done
quarterly. By the time this study is taking place, the Jam-me flavored Taho will soon be
sprouting like mushrooms here in Zamboanga. And hundreds of outlets will soon exist
all over the Country.
Supply and Demand Analysis
Competition is at the core of the success or failure of firms. Competitive Strategy
is the search for a favorable competitive position in the industry, the fundamental arena
in which competition occurs. It aims to establish a profitable, sustainable position
against the forces that determine industry competition.
9
In any industry, the rules of competition are embodied in five competitive forces:
the entry of new competitors, the threat of substitutes, the bargaining power of buyers,
the bargaining power of suppliers and the rivalry among the existing competitors. The
collective strength of these five competitive forces determines the attractiveness and
profitability of the industry.
I. THREAT OF LOW-ENTRY
New entrants to an industry bring new capacity, the desire to gain market share
and often substantial resources. The threat of low entry into the industry depends on the
barriers to entry that the entrant can expect. If barriers are high and/or the new comer
can expect sharp retaliation from entrenched competitors, the threat of entry is low.
The threat of entry in the food or refreshment business is low because of the
presence of barriers to entry. These barriers are as follows:
Economies of Scale
Economies of scale refer to the declines in unit cost of a product (or operation or
function that goes into producing a product) as the absolute volume per period
increases. Economies of scale deter entry by forcing the entrant to come in at large
scale and risk strong reaction from existing firms or come in at a small scale and accept
a cost disadvantage.
10
Product Differentiation
Product differentiation means that established taho competitors have brand
identification and customer loyalties which stem from past customer service, product
differences (taste), or simply being first in the industry.
BFAD Licensee
BFAD approval plays a key role in the food and beverage business. On the other
hand, trust on the customers will be affected once they know that the product they are
about to take has been approved by BFAD to be free from foreign substance that could
cause disease and cancer.
II. INTENSITY OF RIVALRY AMONG EXISTING COMPETITORS
Rivalry occurs because one or more competitors either feels the pressure or
sees the opportunity to improve position. The intensity of rivalry among existing
competitors is low to moderate because of the following:
Few and Equally Balanced Competitors
In Zamboanga City, there are only eight (8) taho producers. No other, company
ever tried innovating the taho. Though there is no established taho plant but taho
peddler can be seen around the city, we could say that these are relatively balanced in
terms of size and perceived resources.
11
Fast and Industry Growth
Fast industry growth turns competition into a market share games. Market share
competition is a great deal more volatile than in a situation in which rapid industry
growth ensures that firms can improve results just by keeping up with the industry, and
where financial and managerial resources may be consumed by expanding the industry.
Pressure from product substitute-low
All firms in an industry are competing, in a broad sense, which industries
producing substitute products. Substitutes limit the potential returns of an industry by
placing a ceiling on the prices firms in an industry can profitably charge. The more
attractive the price performance alternative offered by substitutes, the firmer the lead on
industry profits.
In Jam-me Flavored Taho, the pressure from substitute products is low. The
quality that the taho has cannot be equaled by its substitutes. Substitute products such
as fruit shakes and soft drinks.
The Buyer faces no switching costs.
This Flavored Taho is said to be undifferentiated and the buyers can choose among
different products available in the market to suit his taste buds. If the buyer is not
satisfied with the quality and taste of the product, he can easily move to another brand
without having the worry about consistency.
12
Pricing
Jam-me Flavored Taho stand will have one (1) size available to the market.
Standard cup (12 oz.) will be sold at Php 15.00. This is the suggested retail price
imposed by Jam-me Company for Zamboanga area at Mindpro Citiall.
Flavors available:
1. Mango
2. Buko Pandan
3. Melon
4. Ube
5. Vanilla
6. Sweet Corn
Jam-me Flavored Taho will be offering six (6) flavors in the market. These flavors
have been carefully selected by the Jam-me Team to produce a slurpy, best-tasting out-
of-this-world drinks that will surely hit the city by storm.
Promotion and Advertising
As a start-up business of flavored taho, the management will tap the local
newspaper, local television and hopefully to have a continuous advertising of Jam-me
flavored taho in the future.
13
Packaging and Quality Consideration
Jam-me flavored taho will be packed on the standard dome-shaped cups with a
humongous straw sticking out of the cups. Jam-me logo and colors will be printed all
over the cup. Consumers and potential buyers might be able to see these cups in
wastebaskets whenever they have a walk on the mall, school or anywhere, thereby
adding curiosity on them.
Projected Sales
Projected Sales of Jam-me flavored taho will be 225 cups of 12 oz. at Php 15.00,
an estimated 101,250 gross sales per month.
Jam-me Flavored TahoSchedule for Projected Sales
(For five Years)In Philippine Peso
2007 2008 2009 2010 2011Projected Sales in Liters/Cup
225 225 202 228 234
Selling Price per cup
15.00 15.00 15.00 15.00 15.00
Daily Sales 3,375.00 3,375.00 3,030 3,420 3,510N0.of days per month
*30 *30 *30 *30 *30
Monthly Sales
101,250.00 101,250.00 90,900 102,600 105,300
No. of months per year
*12 *12 *12 *12 *12
Total Sales 1,215,000.00 1,215,000.00 1,090,800.00 1,231,200.00 1,263,600.00
14
For the figures above, the Jam-me proponents made a random survey. Out of
the 197 respondents of taho, 183 respondents can consume one cup which is 93% of
the potential buyers. Fourteen (14) persons can consume three (3) to four (4) cups a
day. Thus, Jam-me Taho can sell 225 cups a day.
15
II. Technical Aspect
A. Description and Uses of the Product
All over the city and soon throughout the nation, Jam-me flavored taho stands
will be sprouting like mushrooms. The used-to-be taho has been canotized to “Flavored
Taho”. Jam-me Flavored Taho sounds like “yummy—try me!” is a Flavored smoothie
drink with chewy sago balls. It is a tasty, milky drink with dark spherical, seductive,
chewy balls made of yam and tapioca. Blending to perfection results in a smooth
creamy texture that one cannot find anywhere else. There are 6 available flavors to suit
the taste of different palates. Each flavor has its own distinct taste, as this was carefully
selected by Jam-me Research Team in order to create a perfect combination that would
result into a drink that is unique and delicious.
B. Manufacturing Process
1. Soak soy beans for 30 minutes in tap water. 2. Dehull the soy beans using your hands until skin of beans are peeled.3. Drain water and separate soy beans from its skin.4. Soak the soya beans for eight (8) hours with generous amount of
water.5. Drain the water from the soy beans.6. Grind finely the soaked beans.7. Cooked the soy beans and let it boil in 180 degrees for about 20
minutes.8. Drain the cooked soy beans using a cheesecloth to separate the soya
milk to the soy pulp.9. Squeeze all the soya pulp for excess soya milk.10.Boil soya milk for 5-10 minutes.11.Stir and add gulaman.12.Allow to boil for 10 minutes.13.Pass the mixture through a cheesecloth then put in a molder.
16
For sago:A) Wash sago with water. B) Boil sago in water for approximately 10 minutes or until it soften.
17
C. Plant Size and Production Schedule
The plant is a 48 meter facility. It has an annual capacity of 29, 160 liters. It
operates at an average of 81 liters of taho from Monday to Sunday during the regular
twelve- month period. The plant operates at an average of 365 days a year. The factors
used to determine the above figures were based on the size of equipment and time
requirement for production.
Production Schedule
Production Schedule
Per Liter Per CupDaily supply 81 225Daily Production 81* 225**Days per month 30 30Monthly production 2,430 6,750Months 12 12Total production 29,160 81,000
Daily production of taho is done at dawn. It starts from 1:00 to 5:00 am. *225 cups x (12 0z.) x (30 ml/0z) x (1/1000 ml) = 81 liters** (81,000/12)/30 = 225 cups
D. Machinery and Equipment
Jam-me Flavored Taho will also include the equipment and machinery of the cart outlet,
grinder, basin, bucket, stove, ladle, cheesecloth, pot, water dispenser, rechargeable lamp, small
plastic chair, electric stand fan and etc. the procurement of these equipment will be included in
the Php. 500,000.00 investment.
Machinery and Equipments
Functions Machine and EquipmentSpecifications
Source Brand Price(in pesos)
Grinder Used to grind soybeans into powder form
Its useful life will be for ten years.
Public market
50,000.00
18
before they are ready to be soaked in water.
Basin Where soybeans are soaked.
New El Bonito Commercial
Magic 82.00
Bucket Where cooked sago are stored.
New El Bonito Commercial
Magic 88.00
110 Liters Department Store
Textware 1246.75
Stove Used to cook soy, arnival, and sago.
24 inches Department Store
Royal Gas Stove
25,000
48 inches Department Store
King Gas Stove
75,000
Ladle Used to stir ingredients.
Big New El Bonito Commercial
240.00
Large New El Bonito Commercial
400.00
XL New El Bonito Commercial
280.00
XXL New El Bonito Commercial
280.00
Used to transfer taho from container to cups when sold to customers.
20cc/ 12 oz New El Bonito Commercial
35.50
Used to dispense sago and arnival.
30 cc/ 12 oz Kim Chiong 129.50
Cheesecloth Used to separate soy
Yard Glenn’s Mktg
50.00
19
from milk.Strainer/ Colander
Used to strain soybeans and sago; to remove excess water after these ingredients have been cooked.
XXXL New El Bonito Commercial
Oriental 74.00
Caldero/ Pot Where ingredients are cooked.
47 inches New El Bonito Commercial
AB-1 Special Caldero
6840.00
Supermarket
Eagleware 3360.00
Where ingredients are cooked.
37 inches New El Bonito Commercial
4680.00
Where ingredients are cooked.
18/10 New El Bonito Commercial
Sunnex 8495.00
Water Dispenser Used to dispense water. For office use.
Useful life of eight years
EMCOR Exsol 6072.00
Rechargeable Lamp
Used for lighting during power outages.
Useful life of five years
EMCOR Kyowa 1295.00
Fire Extinguisher Used in case of fire
Useful life of ten years
3550.00
Small Plastic Chair
Used for miscellaneous purposes.
Useful life of five years
New El Bonito Commercial
53.50
Electric Stand Fan
Used for cooling purposes.
Useful life of five years
EMCOR American Saver
1105.00
Kitchen Aid
Functions Specifications Source Brand Cost
Potholder Used to hold hot equipment and surface.
New El Bonito Commercial
13.00
20
Apron Used for sanitary purposes
50.00
Hair net To hold hair in place.
5.00
Gloves Used when handling materials
46.20
Cooking/ Storage UtensilsPlates Used for sanitary
purposes10.00
Taho container
Where cooked taho will be stored. These containers will be distributed to the vendors with taho inside.
500.00
Weighting Scale
Used for measuring the ingredients.
100 kilograms New El Bonito Commercial
Akita Scale
3900.00
Add-ons container
Where add-ons to taho will be stored.
Supermarket
32.00
Where add-ons to taho will be stored.
Steam Table Pan
Supermarket
Sunnex 449.75
Where add-ons to taho will be stored.
Supermarket
Harmony Trading
59.25
Where add-ons to taho will be stored.
Supermarket
West Point Marketing
56.75
Where add-ons to taho will be stored.
Supermarket
West Point Marketing
20.00
Syrup container
Where the syrups will be stored.
New El Bonito Commercial
Smart cook squeeze
28.50
Arnival container
Where the arnival will be stored.
255.00
Scissors Used for cutting materials
13.00
Knife Used for slicing or other purposes
27.00
21
Maintenance Supplies
Source Descriptions Brand Quantity Cost
Scrubber New El Bonito Commercial
Stainless Scrubber
Dinosaur 1 piece 15
New El Bonito Commercial
Stainless Steel Scrubber
Chefmate 1 piece 9.50
Dishwashing Soap
New El Bonito Commercial
Dishwashing Liquid
Windfresh 1 gallon 250
Mops Used to clean factory area.
New El Bonito Commercial
Universal Heavy Duty Mophead
192.50
Brooms Used to clean factory area.
Shopper’s Central
30.00Hose Used to
clean the factory area.
192.50
Dust pans Used to clean the factory area.
Golden Bell Grand Center
Sunny Ware
29.25Rags Used to
clean factory equipments and machineries.
New El Bonito Commercial
4.00Waste Can Used to
throw trashGolden Bell Super Center
Crescent
25.00Bleach Agent Used to
clean utensils and other materials
Zonrox Bleach
1 gallon
76.75
Broomstick Used to clean 5.00
Office SuppliesCandle Lighter
Department Store 10.00
22
Fluorescent Bulb
Department Store
Philips60.00
Receipts Golden Bell Super Center
21.00
Bond Paper Golden Bell Super Center
PPC Paper Sub.20 8½ x 13 500 sheets (white)
Cactus 167.00
Golden Bell Super Center
PPC Paper Sub.20 8½ x 11 500 sheets White
Cactus 150.00
Ballpen Golden Bell Super Center
Panda 4.50
Scratch Pad Golden Bell Super Center
6.50
Fastener Golden Bell Super Center
0.75
Staple Wire Golden Bell Super Center
Omarco Staples No. 10 – 1M (2000 pcs)
6.50
Paste Golden Bell Super Center
78.75
Record Book Golden Bell Super Center
59.00
File Folders File Folders 14-pt NAPPCO Kraft Legal Size (50 pcs)
4.25
Distilled Water Ultra Phi 35.00
Calculator Used for necessary computations
Golden Bell Super Center
Casio 467.00
Puncher Used for filing purposes
UK Puncher 2-hole DHP 1017 NO. WD102
Golden Bell Super Center
Wenda Punch
60.00
23
Stapler Used for filing purposes
Golden Bell Super Center
35.00
Furnitures and Fixtures
Source Descriptions Brand Quantity Cost
Chairs Assembled Wooden Chairs 3 800.00
Wall Clock Cybersonics, Mindpro Citimall
10’ Wall Clock Trident
149.00Office Table LB
Homemate Furniture
Wooden tables 2
5,400.00Bench Assembled Wooden
Bench2 3,500.00
E. Plant Location
The proposed plant location will be at Macrohon Drive, Canelar. The proponents
desires this location for the fact that it is near the city.
On the other hand, our business location will be at the second level of Mindpro
Citimall. Students and people from all walks of life are frequent in this place. Thus, a
permanent structured cart outlet with movable parts will be constructed.
F. Plant LayoutSee next page
24
G. Building and Facilities
Jam-me Taho plant will be constructed. The said plant will be suitable for
producing and selling purposes. The land area of the plant would be sixty square
meters and the plant capacity is forty- eight square meters. No further development in
road because the plant site is near city proper. The drainage system would be made
through constructing septic tanks. Facilities would be expected to depreciate every
seven years. Its expected cost of erection is Php. 200,000.00.
LABOR COST FOR THE BILDING:
Carpentry 6,000.00Mason 4, 800.00Laborer 3, 750.00Plumber 1, 400.00Electrician 600.00
TOTAL LABOR COST 16,550.00
BILL OF MATERIALS:
Jam-me Flavored TahoSchedule of Leasehold Improvement
31-Dec-07
ITEM PARTICULAR QUANTITYUNIT
TOTALCOST
I R.C. WORKSCement 40 PHP 181.00 PHP 7,240.00Sand 2 420.00 840.00Gravel 4 420.00 1,680.00Steel Bars 10 mmo x 6.00 21 106.50 2,236.50GI Tie Wire #16 2 50.00 100.00 PHP 12,096.50
II MASONRY WORKS4" CHB Wall4" CHB 1,230.00 PHP 6.20 PHP 7,626.00Cement 50 181.00 9,050.00Sand 5 420.00 2,100.00DSB 10 mmo X 6.00 59 106.50 6,283.50
25
GI Tie Wire #16 5 50.00 250.00
Plain Cement Plaster Cement 50 181.00 9,050.00Sand 5 420.00 2,100.00 36,459.50
III CARPENTRY WORKS Doors and Door JambPUC DOOR 0.60 X 2.10 2 PHP 2,200.00 PHP 4,400.00FLUSH DOOR 0.80 X 2.10 1 3,500.00 3,500.00
1.00 X 2.10 1 3,500.00 3,500.00
Hardiflex CeilingMetal Ceiling Jolst 82 150.00 12,376.00Scind Rivets 1300 1.00 1,300.00
Open ShelvesDoor Plyboard 10 483.00 4,830.00
Floor Tiles 0.20 x 0.20 120 12.00 1,440.00ABC Grout 2 60.00 120.00 31,466.00
IV PAINTINGLiq. Tile 15 PHP 581.90 PHP 8,728.50Liq. Tile Cast 5 310.00 1,550.00Liq. Tile Reducer 10 346.00 3,460.00Liq. Tile Top Coat 30 420.00 12,600.00Liq. Tile Tinting Color 1 5,000.00 5,000.00Sandpaper, Etc 1 3,000.00 3,000.00 34,338.50
V PLUMBING WORKS Toilet FixturesWater Closet 2 PHP 3,000.00 PHP 6,000.00Lavatory 2 3,000.00 6,000.00Faucet 2 3,000.00 6,000.00
PUC Sewer Line 1 5,000.00 5,000.00
Water line 1 5,000.00 5,000.00
Drainage Line 1 5,000.00 5,000.00 33,000.00
VI ELECTRICAL WORKS1 PHP 15,000.00 PHP 15,000.00 15,000.00
PHP 178,910.50
H. Raw Materials Situation Analysis
26
All raw materials (cups, lids, straw, flavored syrups) will be bought from
Executive Homes, Pacific Street, Matina, Davao City on a cash basis, Orders will be
per-quarter basis.
Said materials will be shipped through Aboitiz Express with the cost of Php
2,000.00 quarterly.
Except for sago and soy beans-will be bought from the public market of Zamboanga City.
Raw Materials Description
Soybeans A species of legume native to eastern Asia. It is an annual plant that may vary in growth habit and height. The bulk of the soybean crop is grown for oil production, with the high-protein defatted and "toasted" soy meal used as livestock feed. A smaller percentage of soybeans are used directly for human consumption. Soybeans are a source of complete protein. Many traditional dairy products have been imitated using processed soybeans, and imitation products such as "soy milk," "soy yogurt" and "soy cream cheese" are readily available in most supermarkets.
Sago a powdery starch made from the processed pith found inside the trunks of the Sago Palm Metroxylon sagu. Sago flour (Metroxylon) is nearly pure carbohydrate and has very little protein, vitamins, or minerals. One hundred grams of dry sago yields 355 calories, including an average of 94 grams of carbohydrate, 0.2 grams of protein, 0.5 grams of dietary fiber, 10mg of calcium, 1.2mg of iron, and negligible amounts of fat, carotene, thiamine, and ascorbic acid.
Vanilla A flavoring in its pure form known as vanillin, derived from orchids in the genus Vanilla. Vanilla flavor in creams, cakes and other foodstuff may be achieved by adding some vanilla essence or by
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cooking vanilla beans in the liquid preparation. A stronger aroma may be attained if the beans are split in two; in this case, the innards of the beans (the seeds), consisting of flavorful tiny black grains, are mixed into the preparation. Natural vanilla gives a brownish to yellowish colour to preparations, depending on concentration.
WaterA tasteless, odorless substance that is essential to all known forms of life and is known as the universal solvent. It appears colorless to the naked eye in small quantities.
Muscovado A type of unrefined sugar with a strong molasses flavour. It is also known as Barbados or moist sugar. It is very dark brown in color, and slightly coarser and stickier than most brown sugars. . It offers good resistance to high temperatures and has a reasonably good shelf life. The unrefined sugar goes well with coffee and other beverages, and was one of the most prominent export commodities of the Philippines in the 1800s.
Gelatine A polymer made up of subunits of the sugar galactose; it is a component of the algae’s cell walls. Dissolved in boiling water and cooled, becomes gelatinous. Product obtained from several species of red algae.
CornflakesA food made by combining cooked corn along with sugar and vitamins. The dough is rolled and toasted to make the well-known flakes, which feature as breakfast cereal.
Cups Drinking vessel made of plasticChocolate/Strawberry/Mango Syrups Flavorings are focused on altering or
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enhancing the flavors of natural food products. Most type of flavorings are focused on scent and taste creating flavor for food products that do not have the desired flavors.
The table below has a unit cost of 3, 600 of production.
Raw Materials
Source Descriptions Quantity Cost(in pesos)
Soybeans Public Market Sack 80 kilograms
2,080.00
Sago Public Market Sack 50 kilograms
1,900.00
Gelatine Supermarket Pack 375 grams 110.00Straw Public Market Pack 400 pieces
of 29.50(22.50*9)
202.50
Cups New El Bonito Commercial
Pack 12 oz – 50 pieces(72*28.50) 2,052.00
Syrup Davao City Bottle 500ml for 50 cups(72*100)
7, 200.00
I. Utilities
The proposed enterprise will have the electricity tapped at the lines provided by
the Zamboanga City Electric Cooperative (ZAMCELCO) at Barangay Canelar. On the
other hand, water supply will be sourced from the pipes of the Zamboanga City Water
District. And telecommunication lines will be tapped from Philippine Long Distance
Telephone Company (PLDT).
See yearly expense in utilities in the next page.
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J. Waste Disposal
All waste materials such as soybean pulp and soybean skin are being collected
by the garbage collector from the plant. Alternatively, soybean pulp and skin may be
used as fertilizer or can be thrown into a compost pit. And also septic tanks will be
provided for other purposes so as to maintain cleanliness in the surroundings.
In Minpro Citimall, waste will be collected by Minpro’s maintenance staff every 7
pm.
K. Product Cost
See product cost per cup of taho in the next page.
L. labor Requirements
In the production process, two laborers- cook and helper are only needed. The
two will work from 1- 5 am.
On the distribution process, Jam-me Flavored Taho will be needing two laborers.
They are required to work from 9:00 am to 6:30 pm. One of the owners will be part of
the distribution process and would act as a cashier for safety purposes. He/ she is
mandated to work from 9:00 am to 6:30pm.
III. Management Aspect
Name and Type of Business Organization
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The name of the organization is “Jam- me Flavored Taho”. It is to be formed
under a partnership owned and operated by Vanessa Joy R. Delatado and Robert
Louie C. dela Paz.
Organization Structure
In the organizational structure, there is no need for staff authority because the
command comes generally all from the manager.
Officers and Key Personnel
1. Manager
Job Descripton: who is also one of the owners, oversees and controls the
entire operations of the business. As regard to his employees, he has the
following duties:
Recruitment, selection and placement of employees
Administration of organization wage, salary program, benefit
scheme and compensation program
Formulation of policies on activities geared towards employee
welfare, motivation and work
Receptionist – who entertains customers and would be distributor
regarding their inquiries on the services offered by the
organization.
Cashier – who transacts with the customers and would be
distributor.
Final quality inspector – who makes sure that their products are
clean and presentable.
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Manager
Accountant
Crew and Helper
Cook
Job Specification:
A graduate of any business related course
With managing experience
Can handle multi-tasking
Has a good personality
2. Accountant
Job Description:
Records the transaction
Maintains and keeps the accounting records
Prepares the payment for lease, maintenance and other fess
Prepares a financial report of the operations of the business.
Since he is one of the owners, he prepares and formulates
marketing strategy for the company.
Supervises the production and distribution process of the taho
Job Specification:
BS Accountancy graduate
Computer literate
Female, At least 21 years old
With pleasing personality
Have at least 1 year work experience as a bookkeeper or
Accountant
3. Cook
Job Description:
In-charge of the entire production and cooking process of taho
Trains the helper with regards to the cooking process of taho
Checks the quality and presentation of the product
Job Specification:
Male, at least 25 years old
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Must be a high school graduate
Must know how to cook taho
Must have 2-4 years of work experience as a taho cook
Must be physically fit and with no ailments to ensure the safety of
the taho
4. Helper
Job Description:
Assists the cook in the production and cooking process
In-charge in the transfer and distribution process of taho
Acts as a security personnel in the company’s facilities
Acts as a janitor who keeps the cooking and distribution areas
clean and tidy
Keeps the utensils, equipments and distribution carts clean and in
good condition.
Job Specification:
Male, at least 25 years old
Must be a high school graduate
Willing to stay within the plant site premises 24-hours
Must have a good moral character
Must be capable of fixing minor mechanical problems and other
minor damages in the office
Must be physically fit and with no ailments to ensure the safety
of the taho.
5. Jam-me Crew (at least 2)
Job Description:
Who will assist the manager in the stall
helps in the selling process of the product
Job Specification:
Male, at least 23 years old
Must have a good moral character
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Must be a College graduate
With pleasing personality
Must be physically fit and with no ailments to ensure the safety
of the product.
Recruitment Programs
The manager considers different external sources that can be tapped for
the purpose of recruitment:
Walk-in Applicants
Applicants come unsolicited and are given personally or are sent by
mail by casual applicants.
Employment Agency
The recruitment for cook and helper is through employment
agency.
General Public
The manager pays for announcements of workers needed, which is
to be found in local newspapers. Since print advertisements reach
more people than other media like radio and television which are very
costly.
Screening and Selection
The manager sifts the good applicants from the host of recruits, and
chooses the best among the screened applicants.
The initial phase consists of the use of the resume of the applicants which
provided the manager the socio-demographic information (gender, age,
personality check, etc) about the applicant. Then a preliminary interview is
conducted. The applicants who pass the preliminary interview will be further
screened.
Applicants for the workers, the manager will consider the physical
capability of the applicants, he must be physically fit and must not have any
ailments.
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Placement of employees
Orientation for new employees is to be made regarding the vision,
mission, and objectives of the organization and as well as the employees’
respective duties and responsibilities. This is to give assistance to the newly
hired employee/s in adjusting to the new work environment.
No recruitment process will be made regarding the position of the
Accountant, since one of the owners will be the Accountant of the
organization.
Training Program
In every organization, human resources development is an important task that
ensures individual progress through continued job proficiency.
For the organization’s accountant, non-formal training can be undertaken. This
consists of seminars to upgrade her knowledge and expertise. She will attend one
seminar a year.
For the helper, he will be trained regarding the preparation and cooking process
of taho, so that whenever the cook retires or is absent, he can replace or substitute
him. On-going training will be done during the working hours. And as for the cook,
there will be no training program.
Compensation and other Benefits
Different compensation packages are given to different tasks involved in the
business. Salaries are to be distributed every 15 days of the month. The employee’s
contribution to SSS and Phil health Insurance will be deducted from his salary.
Since the accountant is one of the owners, no salary will be given to her. But the
compensation or allowances will be given to her and to the manager.
Salaries and Wages
Job Title Daily Wage (in Philippine peso)
Monthly Rate of Personnel(in Philippine peso)
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Manager 215.00 48,000.00Accountant 200.00 77,400.00Cook 200.00 42,000.00Laborer 1 and 2 (Jam-me Crew)
195.00 40,950.00
Plant Helper 150.00 31,500.00
5 Years Projection of Salaries and Wages(In Philippine Peso)
Job Title 2007 2008 2009 2010 2011Manager 77,400.00 77,400.00 77,400.00 77,400.00 77,400.00Accountant 48,000.00 48,000.00 48,000.00 48,000.00 48,000.00Cook 42,000.00 42,000.00 42,000.00 42,000.00 42,000.00Laborer 1 and 2 (Jam-me Crew)
40,950.00 40,950.00 40,950.00 40,950.00 40,950.00
Plant Helper 31,500.00 31,500.00 31,500.00 31,500.00 31,500.00
* Increase in salaries will be after five years.
Job Title No. of Employees SSS Contribution Phil Health Contribution
Manager 1 940.00 125Accountant 1 374.00 62.50Helper 4 1,496.00 250.00Total 6 2,810.00 437.50
Projected Annual Increase in SSS and Phil. Health
Items 2007 2008 2009 2010 2011
SSS 33, 720.00 35,743.20 37,887.79 40,161.06 42, 570.72
Phil. Health 437.50 463.75 491.56 521.07 552.33
Total 34,157.50 36, 206.95 38,379.35 40,682.13 43,123.05
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a. Fringe Benefit
“Jam- me Flavored taho” gives its employees additional incentives to motivate
them to work more efficiently and effectively o achieve the organization’s goals and
objectives. The following are fringe benefits:
Sick Leave
Employees are granted sick leave with pay for 5 days per year to some
unforeseeable circumstances accompanied by valid reasons. Leave benefits
will be monetized if it is not utilized
Housing Privileges and Meal Allowances
The helper will be given housing privileges and meal allowances, since he
will be staying in the plant site 24hours.
All employees will be given one bowl of taho everyday as part of the meal
allowances.
Other Benefits
The company will also grant other benefits such as the SSS, Phil health, and
Insurance Policies.
a. Working Hours
The workers will work four hours per day but will be paid for eight hours per day
due to time differential.
b. Office Hours
The office will be opened from 5 o’clock in the morning until 5 o’clock in the
afternoon, with lunch breaks in between.
c. Business Policies
The company must employ at least two (2) of employees for production to
maximize optimum effectiveness. And, two (2) crews for selling process. The
production of Taho must be on time so that there will be no delay and missed
opportunities with regards to sales.
Project Cost
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In establishing a business enterprise, one must comply with certain government
requirements in order for the business to operate smoothly. Shown below are the taxes
and licenses to be paid to the following offices obtaining a business permit.
Taxes and Licenses ( in Philippine peso)
Fire Safety 51.00
Police Clearance 30.00
Barangay Clearance 10.00
Health Certificate 12500
Mayor’s Permit 1,370.00
DTI permit 500.00
BFAD Registration Fee 1,000.00
DOST reg. fee 500.00
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Project Schedule
Project Timetable/ Gantt Chart
Before starting to operate, Jam-me Flavored Taho has a lot of things to consider
in order for the business to operate successfully, to wit:
Activities
Number of Days
5 10 15 20 25A. Obtaining Permits (Building, Business Permit and etc.)
B. Arrangement and cart design
C. Interior arrangement of taho plant. D. Purchasing all utensils, furniture, appliances and supplies
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IV. Financial Aspect
A. Major Assumption
Since all projects are considered viable only when they are expected to be profitable to
meet short-term obligations, to be liquid and to remain liquid during adversities, to grow in
their ability to finance their operations mostly from net worth sources rather than credit
applications, and to be able to service their financing charges, the financing aspect is very
important in a feasibility study.
The depreciation expense for the property, plant, equipment and tools is
derived by using the straight- line method of depreciation.
All prices are based on the year 2007 and these are projected until the fifth year
of operation of the proposed enterprise.
All products are considered sold at the end of every fiscal year.
B. Total Project Cost
All entities at its beginning period must allocate funds for its beginning budget capital.
Here are the following costs that Jam-me Flavored Taho will incur during its first
establishments.
Machinery and Equipment Php. 144, 703.00Furniture and Fixture 13, 751.50Leasehold Improvements 178,910.50
Total 337,365.00
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C. Source of Financing the Project
The project for Jam-me business will be funded 100% by the owners. Be it in a form of
credit or not, the owners are held responsible of all expenses for the project from the
Php500,000.00 investment capital. All the investments are fairly shared by the owners from
their own pocket.
D. Five Year Projected Financial Statements
See Financial Statement on the next page
E. Financial ratio Analysis
Refer to next page
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V. Socio- Economic Aspect
The proposed enterprise if implemented will provide another income generating
opportunity for the proponents. It will be considered a new business activity in the community
and an addition to those that are already existed (Taho peddlers).
It is probable that the proposed enterprise will help improve the lives of the proponents
and increase employment rate.
The establishment (Jam-me Flavored Taho) of the proposed enterprise may promote
the growth of the food industry in the city. The venture in this kind of business remains
promising.
The project does not only generate profit but also an aid in social and economic
benefits. Thus, the project helps to contribute in improving the standard of living and
community development. It also provides employment and is a food for great preference to
rich and poor people.
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Conclusion
The present economic situation and the establishment of Taho should be viewed more
as an opportunity to venture the business. The Jam-me! Flavored taho’s general objective is
to uplift the economic condition of the members and to promote sustainable integrated
development of the community. Under this concept, capital will be required by the members
to operate such business. It entails huge sum of capital in order to meet a high impact and
impression for the prospective buyers. Positioning itself at Minpro Citimall is an advantage
arena of the inevitable increase of population and because it is a captive market. while
young, we anticipated a great potential for this business to grow big. Together with intense
desire and developmental efforts of the team, Jam-me Flavored Taho will spread its
establishment in different locations in Zamboanga, hopefully, entire Philippines.
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