Tai Lieu Ve SEO

Bi 3:

SEO CCH NG S 1

TRONG KT QU TM KIM CA GOOGLE

Mc tiu bi hc

Bi 3: SEO - CCH NG S 1 TRONG KT QU TM KIM CA GOOGLE 2

Nm c SEM l g? SEO l g?

Th no l mt chin dch SEO thnh cng?

Nm c th no l SEO on-page, SEO off-page

SEM l g?

SEM Search Engine Marketing l cch c ctruy cp ca khch hng vo website, nh vic xuthin trong trang kt qu tm kim ca cc b my tmkim (nh Google, Yahoo, Bing).

SEM l mt thut ng bao gm hai kha cnh chnh sau: Kha cnh #1: SEO Search Engine Optimization l

cch ng nhng v tr u tin trong kt qu tm kimca cc b my tm kim, nhng khng phi tr tin choGoogle, Yahoo hay Bing (Microsoft).

Kha cnh #2: PPC Pay Per Click l cch xut hin nhng v tr u tin ca cc b my tm kim, nh victr tin cho cng ty s hu cc b my tm kim .


SEO l g?

SEO l qu trnh c gng c xut hin ( v trcng trn cng cng tt) trong kt qu tm kim tnhin ca cc b my tm kim nh Google, Yahoo,Bing...


Ti sao nn thc hin SEO?

Qung co tm kim (SEM) chim 47% tng doanh squng co trn Internet ton th gii nm 2009. Tisao?



S lng ngi truy cp Internet ti Vit Nam ang ngycng tng trng mnh m.



Khi truy cp Internet, user s dng cc b my tm kim tm thng tin ch ng th 02 sau c tin tc VitNam.


Quan im sai lm v SEO

SEO ch l cc mo v th thut k thut tng thhng trong kt qu tm kim.

SEO ch lin quan n b phn k thut ca cng ty.

C ng v s #1 trong kt qu tm kim l thc hinSEO thnh cng.

C mua domain trng tn vi t kha l s ng v tr#1 trong kt qu tm kim.

C c tht nhiu backlink v website, l website camnh s ng v tr cao trong kt qu tm kim.


Quan im ng v SEO

SEO va l cng vic k thut, va l cng vicmarketing: V mt k thut: SEO chnh l vic sa li, vit li, thit k

li website Google, Yahoo, Bing thy d hiu websiteca bn hn.

V mt marketing: SEO chnh l vic tm ra cc nhu cuca khch hng (thng qua vic xc nh cc t kha mh dng tm kim thng tin).

SEO khng ch lin quan n b phn k thut, m cnc b phn bn hng, Ban Gim c ca cng ty, xcnh ra mc tiu v c s phi hp ng b vi cc knhqung co khc (trn tivi, bo giy).


Quan im ng v SEO

SEO thnh cng l khi t c mc tiu ra:

Mc tiu ra c th l lm tng traffic lng ngi truy cp qua bn c qung co hoc tng s nhn din thnghiu.

Mc tiu ra c th l tng doanh s bn hng, tng li nhunbn hng.

Vic ng v tr #1 trong kt qu tm kim cha chc tc mc tiu ra.

Backlink tr n website c th gip bn tng hng, nu n phhp. Cho nn khng phi c c tht nhiu backlink l tt, thm chc th lm tn hi ti v tr SEO.

Cc b my tm kim gi y tr nn rt thng minh. Do vy,nu domain bn mua trng t kha nhng khng c ni dung phhp, th bn cng kh lng c v tr SEO tt.


Th no l mt chin dch SEO tt?

Mt chin dch SEO tt l khi chin dch SEO chng tp trung vo mc tiu kinh doanh ca cng ty.Hy t cc cu hi:

Mc tiu tng th ca cng vic kinh doanh ca bn l g?

Website ca bn s m nhim chc nng, nhim v g?

Website ca bn c kt ni g vi mc tiu ca cng vic

kinh doanh?

Nn nh: Chin dch SEO l nhm h tr cng vic kinhdoanh, ch khng phi h tr cho website ca bn.


Th no l mt chin dch SEOthnh cng?

Mt chin dch SEO thnh cng l khi t c cc mc

tiu ra. Cc mc tiu c th l:

Tng lng truy cp vo website.

Tng th hng ca t kha.

Tng doanh thu ca cng ty.

Tng li nhun ca cng ty.

Tng lng ngi ng k nhn bn tin.

Tng lng ngi vo c tin bi.


6 bc gip bnt v tr #1 khi lm SEO

Bc 1: Phn tch v xc nh ng cc t kha cnlm SEO y l bc ct li quyt nh s thnhcng ca mt chin dch SEO.

Bc 2: Phn tch s cnh tranh ca cc t kha.

Bc 3: Thc hin SEO on-page.

Bc 4: To ni dung.

Bc 5: Xy dng cc backlink hay cn gi l SEOoff-page.

Bc 6: Ci cc cng c phn tch website (v dGoogle Analytics) theo di v ci thin kt qu SEO.


Bc 1: Phn tch v tm kimt kha

Xc nh v tm t kha cn lm SEO bng cng c:Google Keyword Tool.

Xc nh t kha m cc trang web ca i th ang tinhnh lm SEO.

Phn tch t kha:

Sau khi xc nh v tm c t kha l bc phn tch.

Bn s phi phn tch c t kha ngn v t kha uidi.


KHNG NGHIN CU T KHA = KHNG LM SEO


T kha ui ngn em li nhiu truy cp, nhng li tnh trng mc tiu v kh lm SEO hn.T kha ui di em li t truy cp, nhng trng mctiu hn v d lm SEO hn.



Cc ch s k thut cn quan tm sau phn tch lachn t kha:

S lng ngi s dng t kha tm kim thng tin

trn Google, Yahoo, Bing (Search Volume).

Mc lin quan (relevancy) ca t kha vi nhu cu ca

khch hng.

Th hng hin ti ca website ca bn i vi t kha.

kh ca t kha khi lm SEO.


Bc 2: Phn tch s cnh tranhca cc t kha

hiu xem website ca bn km i th nh th no, ngi tahay s dng cc ch s k thut sau: Tng s trang web c lu vo my ch ca Google, Yahoo, Bing... Tng s backlink m website ca bn c c. Cht lng cc backlink. Anchor Text. Page Rank (PR). Tui ca website (site age). AllInAnchor, AllInTitle, AllInText. Kim tra xem c s trng lp ni dung khng. Cc vn vi kin trc ca website (website c d hiu vi Google?). Cng mt t kha, c din ra vic cnh tranh ni b gia cc trang

ca cng mt website khng. im ti u ha on-page.


Bc 3: Thc hin SEO on-page

Cc tiu ch thc hin SEO on-page:

Th title ca trang web.

Th meta-description ca trang web.

Th meta-keyword ca trang web: khng cn quan trng

na, v nn trng i th khng soi mi.

Ni dung bi vit.

Cc th H1, H2, H3 trong ngn ng HTML.

ng link (URL).


Bc 3: Thc hin SEO on-page

Cch lm cho website ca bn thn thin vi cc cngc tm kim: Hy tm hosting nhanh v n nh. Hy to ra mt sitemap. Hy to li cc URL ng (www.weddinggift.com/?item=32554

l mt dng URL ng, hy to li thnhwww.weddinggift.com/silk-linen.html)

Hy to file robot.txt. To ra nhiu ng dn khc nhau dn trang cn lm SEO. Hy khi phc cc link b cht. Hy hn ch s dng Javascript, Flash, th Frame v Google,

Yahoo, Bing x l v hiu vn bn tt hn. S dng Text link thay v s dng nh. Sa cc li c php HTML.


www.weddinggift.com/www.weddinggift.com/silk-linen.html

Bc 4: To ni dung

Ni dung va phi hp dn vi user v va phi hpdn vi Google, Yahoo V vy s dng cc mo sau: ng lp i lp li t kha nhiu ln trong bi vit, Google

s nhanh chng pht hin ra vic spam keyword.

Hy chia s ni dung hay, chp nhn vic b nhng ngikhc copy ni dung ca bn a vo website ca h.

Hy lm cho nhng th phc tp nht tr nn n ginnht.

Hy vit theo ng phong cch ca bn.

Hy bi vit din ra theo 2 chiu, c tnh tng tc(cho php user nhn xt, t cu hi).

Hy tham kho 7 loi ni dung c chng minh.


Bc 4: To ni dung

Cc cng c nghin cu th trng tm ra ni dung

hp dn user:

S dng Google External Keyword Tool tm ra cc t

kha cn phi c trong ni dung.

S dng din n tm ra cc ch hp dn.

Hi nhng ngi theo ui (follow) bn trn Facebook,

Twitter xem h thch nhng ch g.


Bc 5: Xy dng cc backlinkSEO off-page

y l bc rt quan trng ca qu trnh lm SEO. V vy hy xydng mt chin lc to backlink. Lu : Cng nhiu backlink cng tt. Backlink t cc trang c uy tn bao gi cng gi tr hn rt nhiu, so vi

backlink t cc trang khng c uy tn. Backlink phi n t cc trang web c ni dung tng ng. Phi tr cc backlink vo trang web ang cn lm SEO ch khng

phi l vo domain hay trang ch (home page). Backlink c Anchor Text cha t kha s gi tr hn rt nhiu so vi

backlink vi Anchor Text rng. Phi n ng cnh xung quanh backlink. Phi ch n c vic to ra backlink trong ni b website. Khng phi mi backlink u tn ti mi mi. Phi lm sao cho backlink trng tht t nhin. Backlink vi thuc tnh NoFollow s khng c tnh vo trng s

lm tng v tr SEO.



Th no l mt backlink c cht lng?

Khi ni dung t backlink tng ng vi ni dung

trang web ca bn.

Khi Anchor Text c ni dung ph hp.

Khi ni dung xung quanh backlink c ng cnh ph hp

vi backlink.

Xut hin t kha trong th Title v trong ni dung ca

trang web cha backlink.



Cc cch c c backlink:

t mi ngi to backlink n bn, ch vic to ni

dung tht hay, tht c o, sng to y l cch ng

n nht.

T bn to ra backlink bng cch vo cc din n,

blog

ngh ngi khc to backlink n website ca bn.



Cc mo thc hnh xy dng backlink: Hy dng cng c xc nh xem i th ang to backlink t

nhng website no. Hy tm ra nhng website xut hin v tr cao vi t kha cn lm

SEO v tm cch to backlink t h. S dng nhng bi vit marketing nng cao (Advanced Article

Marketing). S dng Directiories. S dng blog. S dng cc cng c tm kim tm ngun c th to backlink (bng

cch g cc t kha nh: guest blogger, guest post). S dng cng c Ontolo. S dng Open Site Explorer, SEOMoz, Juicy Finder. Hy ngh cc i tc ca bn t backlink v website ca bn. S dng gii thng, s dng cc s kin v hi tho, s dng cc li

nhn xt



Cc hnh thi to backlink: Backlink mt chiu Tt nht cho website ca bn, nhng

rt kh c c loi backlink ny.

Backlink 2 chiu Bn tr n ti, ti tr n bn. Giy, Google bt u ght loi backlink ny.



Cc hnh thi to backlink: Backlink 3 chiu y l mt hnh thc trao i backlink

kn k v Google kh pht hin ra.

Backlink 4 chiu y cng l mt hnh thc trao ibacklink khc rt kn k.



Cc hnh thi to backlink: To backlink vng trn:


Bc 6: Ci cc cng cphn tch website

S dng Google External Keyword Tool v Google

Analytics phn tch website.


XIN CM N!


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Tai Lieu Ve SEO