“Take Two Fifty Million Dollar Agencies and Put Them Together and in Three Years You’ll Have One Fifty Million Dollar Agency” Harry Paster

““Take Two Fifty Million Dollar Take Two Fifty Million Dollar Agencies and Put Them Agencies and Put Them

Together and in Three Years Together and in Three Years You’ll Have One Fifty Million You’ll Have One Fifty Million

Dollar Agency”Dollar Agency”Harry PasterHarry Paster

Exit StrategyExit Strategy

Business MisfortuneBusiness Misfortune

Improving Market Improving Market CapabilitiesCapabilities

It’s All About MoneyIt’s All About Money

$

The Grass is GreenerThe Grass is Greener

The Growth ImperativeThe Growth Imperative

1. What is the Outcome You 1. What is the Outcome You Desire?Desire?

2. Will Merging Deliver That 2. Will Merging Deliver That Outcome?Outcome?

3. What Will You Have to Do to 3. What Will You Have to Do to Assure Achievement?Assure Achievement?

The Three Most Important The Three Most Important Things in Merging Agency Things in Merging Agency

Capabilities are:Capabilities are:Culture, Culture, CultureCulture, Culture, Culture

Integration vs. Cash FlowIntegration vs. Cash Flow

Doing the Right ThingsDoing the Right Things

vs.vs.

Doing Things RightDoing Things Right

Some QuestionsSome Questions

What is the driver?What is the driver?


What is the driver?What is the driver? What is the outcome you desireWhat is the outcome you desire


What is the driver?What is the driver? What is the outcome you desireWhat is the outcome you desire How critical is it to achieve that How critical is it to achieve that

outcome?outcome?


What is the driver?What is the driver? What is the outcome you desireWhat is the outcome you desire How critical is it to achieve that outcome?How critical is it to achieve that outcome? Is M&A the best way to achieve that Is M&A the best way to achieve that

outcome?outcome?



outcome?outcome? How will the cultures mesh?How will the cultures mesh?



outcome?outcome? How will the cultures mesh?How will the cultures mesh? What is the branding strategy?What is the branding strategy?



outcome?outcome? How will the cultures mesh?How will the cultures mesh? What is the branding strategy?What is the branding strategy? What is the business plan?What is the business plan?


What is the driver?What is the driver? What is the outcome you desireWhat is the outcome you desire How critical is it to achieve that outcome?How critical is it to achieve that outcome? Is M&A the best way to achieve that outcome?Is M&A the best way to achieve that outcome? How will the cultures mesh?How will the cultures mesh? What is the branding strategy?What is the branding strategy? What is the business plan?What is the business plan? What are the diversionary costs?What are the diversionary costs?

Some More QuestionsSome More Questions

Is there urgency?Is there urgency?


Is there urgency?Is there urgency? What will it mean to current clients?What will it mean to current clients?


Is there urgency?Is there urgency? What will it mean to current clients?What will it mean to current clients? What will it mean to the leadership What will it mean to the leadership

team?team?


Is there urgency?Is there urgency? What will it mean to current clients?What will it mean to current clients? What will it mean to the leadership team?What will it mean to the leadership team? What will it mean to the staff?What will it mean to the staff?


Is there urgency?Is there urgency? What will it mean to current clients?What will it mean to current clients? What will it mean to the leadership team?What will it mean to the leadership team? What will it mean to the staff?What will it mean to the staff? What will it mean to prospective What will it mean to prospective

clients?clients?


Is there urgency?Is there urgency? What will it mean to current clients?What will it mean to current clients? What will it mean to the leadership team?What will it mean to the leadership team? What will it mean to the staff?What will it mean to the staff? What will it mean to prospective clients?What will it mean to prospective clients? What will it mean to you?What will it mean to you?


Is there urgency?Is there urgency? What will it mean to current clients?What will it mean to current clients? What will it mean to the leadership team?What will it mean to the leadership team? What will it mean to the staff?What will it mean to the staff? What will it mean to prospective clients?What will it mean to prospective clients? What will it mean to you?What will it mean to you? What is the downside?What is the downside?


Is there urgency?Is there urgency? What will it mean to current clients?What will it mean to current clients? What will it mean to the leadership team?What will it mean to the leadership team? What will it mean to the staff?What will it mean to the staff? What will it mean to prospective clients?What will it mean to prospective clients? What will it mean to you?What will it mean to you? What is the downside?What is the downside? How will you do the deal?How will you do the deal?

The OddsThe Odds

25%25%

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“Take Two Fifty Million Dollar Agencies and Put Them Together and in Three Years You’ll Have One Fifty Million Dollar Agency” Harry Paster