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SUMMIT AMERICA NATURAL
BEAUTY
➫ Engage with the leading natural and sustainable market players
➫ Gain insight on key issues and challenges in the natural beauty segment on a domes6c and global scale
➫ Acquire the latest, most relevant market analysis and consumer insight studies
➫ Be inspired by successful brand stories and best prac6ces around the world
WWW.NATURALBEAUTYSUMMIT.COM
SUPPORTING ORGANIZATIONS MEDIA EXCLUSIVE MEDIA PARTNER ORGANIZED BY
New York
S h e r a t o n H o t e l
14th & 15th
May 2012
Take part of the fastest growing segment of the beauty market
According to Kline’s Global Natural Care Market Report, the double digit growth rate of the Natural Care global market, reached a volume of $23.1 billion in 2010 ($20.1 billion in 2009). Growth in the U.S market alone is expected to reach $5.8 billion in sales by 2016. Like any emerging growth industry the natural care beauty industry faces ethical challenges ranging from sustainability to ecological issues and business challenges ranging from sourcing to production to claims. The NATURAL BEAUTY SUMMIT AMERICA is one in a series of international summits that bring the value chain of participants together to delve into and debate the major challenges confronting this industry today.
The Natural Beauty Summit is dedicated to the cosmetic industry players who currently have or are interested in integrating a more sustainable approach.
The conferences promise to inform, engage, provoke and encourage cosmetics companies to grow their business within this segment by exposing key industry and media tools with an eye on future trends.
The summit is designed to promote education, insight and interaction for all attendees. Each session will be hosted by a keynote speaker, who will open the debate on a specific issue to be discussed with the guests around the table.
The Natural Beauty Summit America i s dedicated to p r o v i d i n g c o m p e l l i n g & relevant information on the growing Natural Beauty market
About the Summit
High level discussions in this unique forum will cover :
The Natural & Sustainable Beauty Market in the U.S
Consumer Insights on Natural Personal Care
The latest issues in Beauty Regulation: European Model vs USA
Optimizing Social Media for your business
Current and Future Natural Technologies
Entering the Era of Responsibility
Winning with Sustainable Beauty
Who should attend ?
The Natural Beauty Summit was created for beauty industry professionals interested in developing or growing their business within the natural beauty segment:
Beauty brand executives
Leading market researchers and industry analysts
Cosmetic manufacturers
Ingredient & raw material suppliers
Retailers & Distributors
Brand strategy & Media experts
Industry Associations & Certification bodies…
12 Reasons to attend The Natural Beauty Summit
Amongst the previous attendees
ALBERTO CULVER AMORE PACIFIC CORP Anne Marie BORLING AUBREY ORGANICS AVEDA CORP AVON PRODUCTS BARE ESCENTUALS BERACA SABARA BURTS BEES CANUS VERMONT, LLC CAROL'S DAUGHTER CHANEL CLARINS GROUP COLORLAB COSMETICS COTY CVS DOW CHEMICAL COMPANY Dr. BRONNER'S MAGIC SOAPS DR. HAUSCHKA DUPONT TATE & LYLE BIOPRODUCTS ESTEE LAUDER FIRMENICH INCORPORATED FRESH INC ICMAD INTELLIGENT NUTRIENTS INTERCOS JOHN MASTERS ORGANIC JOHNSON & JOHNSON JURLIQUE INTERNATIONAL JUICE BEAUTY KERSTIN FLORIAN KISS MY FACE KORRES NATURAL PRODUCTS USA LAVERA L’OREAL LOHAS FORUM LUMENE GROUP MOLTON BROWN LIMITED PROCTER & GAMBLE SC JOHNSON SEPHORA SENSIBILITY SOAP SODASHI SYMRISE THE CLOROX CO. THE COLOMER GROUP TOM'S OF MAINE UNILEVER COSMETICS INTERNATIONAL WALGREEN WELEDA WHOLE FOODS YES TO CARROTS YVES ROCHER YVES SAINT LAURENT BEAUTE and many others …
① Identify the opportunities in the natural & organic cosmetics market
② Achieve an in-depth understanding of natural & organic cosmetic standards
③ Gain an understanding of ethical sourcing & ingredient issues
④ Learn what to avoid when developing and marketing natural & organic products
⑤ Overcome the technical issues when formulating natural cosmetics
⑥ Gain insight into the regulatory environment for Europe and the US
⑦ Gain a better understanding of corporate social responsibility and ethical business practices
⑧ Learn how to use food & novel ingredients in cosmetic products
⑨ Discover the innovative and provocative trends in sustainability
⑩ Update your knowledge in natural technologies
11 Get practical insight from marketing, R&D and retailing success stories
12 Learn about sustainable best-practices in the cosmetics industry
3
For 10 years, Cosmeeting Paris, Creative Paris, Spameeting Paris gathers more than 22,230 industry professionals from the cosmetics Top 100.
www.beyondbeautyevents.com
Beyond Beauty Mag - bilingual quarterly with a cross-sector approach on innovations at every level in the beauty industry.
wwwbeyondbeautymag.com
Beyond Beauty Blog is the daily bilingual beauty trends reference for the cosmetic industry. 24 000 monthly unique visitors - from 162 countries.
www.blogbeyondbeauty.com
Marie Alice Dibon a doctor of p h a r m a c y w i t h a D E S S postgraduate diploma in industrial pharmaceutics, is head of Alice Communications Inc., which specializes in innovation consulting The company was founded in 2000 and is positioned as the interface between biotechnology and beauty.
Sandie Jaidane is a beauty & pharmaceutical expert, specialized in organic and natural products. Trainer at the FEBEA (French Beauty Federation), consultant for Beauty Pharma Awards and the Natural Beauty Summit (Europe & America)p a s t . E x p o r t a n d i n t e r n a t i o n a l c o m m u n i c a t i o n D i r e c t o r a t Sanoflore, Director of marketing and communication at ITEC France.
Michel Gutsatz founded The Scriptorium Company, a Brand Strategy Agency whose clients encompass investment funds, luxury brands, mass brands and retailers.
About the Organizer Beyond Beauty Events – ITEC France has been organizing beauty industry events and conferences around the world since 2003.
In collaboration with
The Natural Beauty Summit is the vision and creation of two highly regarded industry professionals
Session 1 – The Natural & Sustainable beauty market in the U.S
Pascal BORDAT – VP R&D – AVEDA The AVEDA business model, a global success story. How did this happen? Pascal Bordat, Vice President Research Aveda/Estee Lauder Botanical Technologies, will describe the key points of this American success story.
PROGRAM SCHEDULE
DAY 1 – Monday, May 14th Sheraton Hotel NY – Central Park East / West conference Room
Welcoming Breakfast Please get your Natural Beauty Summit America Badge at the entrance of the conference room
Nancy MILLS – Director of consumer products practice – KLINE Presenta6on of the Global and US Natural Care Market Report The US market of natural care products. What are the recent evolu6ons of the percep6on of "natural-‐like" products ?
Q & A
Networking break
The Natural & Organic Personal Care Market is growing fast. What are the real figures?
Curt VALVA – CEO – AUBREY ORGANICS
Lunch break at Sheraton hotel
Q & A
Session 2 – Consumer Insights on Natural Personal Care
Tom VIERHILE – Director – DATAMONITOR
Sharon GREENE - Director – INFORMED INTUITIONS
What are the major drivers and inhibitors shaping the trend towards environmental / consumerism? What are the key trends shaping the natural beauty consumer? How have brands responded to such consumer trends through their new product development strategies?
Leïla ROCHET PODVIN – Founder – COSMETICS INSPIRATION CREATION
The rise of posi6vely green around the world A World Tour on the new quests for Ethical Beauty
9.00 am
9.20 am
9.40 am
10.20 am
MORN
ING
MORN
ING
10.00 am
10.50 am
11.10 am
11.30 am
11.50 am
12.10 am
8.45 am Inaugural speech : What’s the idea behind « Natural » ?
Ethical & Environmental Consumerism and its Impact on the US Personal Care Market What are the drivers and inhibitors shaping the trend towards ethicality in personal care ? How can brands respond to the changing consumer attitudes and behaviors and learn from best-in-class innovations in the industry.
The US Consumer, harnessing the power of nature The presentation will explore how US Consumer expectations differ from Europeans and why they are breaking ground in defining a new modern and powerful perspective of nature and natural products. It will examine the cultural specifics that drive these expectations and focus on key evolutions that will shape them in the near future.
Natural & Organic Authen6city A quick historical view of the US consumer of Natural/Organic, their knowledge of the segment, and the fact that Companies need to be Authen6c in their claims and ac6ons. Focus on AUTHENTIC
8.15 am
5
PROGRAM SCHEDULE
Session 4 – Living with and optimizing Social Media
Q & A
End of Day 1
Q & A
Session 3 – Current and Future Natural Technologies
Dominique LAHAIX – Director – eCAIRN
Christine B. WHITTEMORE– Founder & Chief Simplifier – SIMPLE MARKETING NOW The role of social media and natural buzz. Why online conversa6ons maaer ?
How do consumers & militant groups use internet? Why should a beauty brand monitor the web and use social media to build its case? Which intelligence and communica6on strategy to follow in order to improve one’s brand web influence ?
Networking Break
Social marke6ng tool : Beauty Web analysis – How to evaluate the brand’s influence on the web ? 3.50 pm
4.10 pm
4.30 pm Lisa M.RODGERS – Co-‐founder – Personal Care Truth (PCT)
4.50 pm
5.20 pm
2 pm
3.00 pm
3.20 pm
2.30 pm
Alexandre PHULPIN – PHYCOSOURCE
Chia CHEN – Execu6ve Director of BioAc6ves – ESTEE LAUDER
Rachid ANANE - Production Manager – NAOLYS
The cellular factory: how to put the natural to work for us
Russell HOWARD – CEO – OAKBIO
Plant cell: the innova6ve and powerful factory of ac6ve ingredients
Sustainable cosme6cs ingredients made by biotechnology using renewable energy and reducing greenhouse gas accumula6on: compe66ve cost and cer6fiable sustainability
2.15 pm
2.45 pm
Who Personal Care Truth is and how social media is helping us bridge the gap between manufacturers and consumers ?
Beauty of Responsibility: Journey to Green and Sustainable Cosme6cs
“ Being Green and Sustainable” for Estee Lauder Companies is not simply a project but it is a Corporate ini6a6ve
AFTER
NOON
AFTER
NOON
DAY 1 – Monday, May 14th Sheraton Hotel NY – Central Park East / West conference Room
6
PROGRAM SCHEDULE
Session 5 – The latest issues in Beauty Regulation : The European Model
Lunch break at Sheraton Hotel
Q & A
Networking break
Q & A
Jane WILSON – NSF / ANSI
David C. STEINBERG – President – STEINBERG & ASSOCIATES, Inc.
Greg STEWART– Director, Research & Development – SENSIBILITY SOAPS
Session 6 – The latest issues in Beauty Regulation in the U.S
A comparison between US / Canada / Europe: what claims are possible? where?
Pierre CHARLIER – General Manager – COSMOS Standard
9 am
9.20 am
9.40 am
10.00 am
10.20 am
11.10 am
11.30 am
11.50 am
12.10 pm
Interna6onal Standard for Natural & Organic Products. Defini6on of a Natural Cosme6c Product. Partnership with NSF / ANSI 2 UEBT (Union for Ethical Bio Trade)
Presenta6on of the Global European Standard. Evolu6on & Partnership with the US Regula6on
The first cer6fied organic brand in the US
NSF Interna6onal new organic personal care standards and cer6fica6on in the US market
MORN
ING
MORN
ING
Farah AHMED – VP – PERSONAL CARE PRODUCTS COUNCIL 10.50 am
The future Organic and Natural ISO standard / The US standards for Organic and Natural Cosme6cs
DAY 2 Thursday, May 15th – Sheraton Hotel NY – Central Park East / West conference Room
7
Welcoming Breakfast Please get your Natural Beauty Summit America Badge at the entrance of the conference room
8.45 am Inaugural speech
8.15 am
Julie TYRRELL – General Secretary – NATRUE
PROGRAM SCHEDULE
Session 7 – Innovative and provocative trends : Entering the Era of Responsibility
End of the Day 2
Networking break
Q & A
Dara O’ROURKE – CEO – Goodguide.com
Linda POVEY – Vice President Strategic Consul6ng -‐ NATURAL MARKETING INSTITUTE
Q & A
Session 8 – InnovaSve and provocaSve trends : Dealing with Sustainable Beauty
2 pm
2.20 pm
3 pm
3.20 pm
2.40 pm
3.50 pm
4.10 pm
4.30 pm
4.50 pm
5 pm
Sarah KING – Principal – GREEN ORDER (strategy and management consul6ng group specialized in environmental innova6on)
Sustainable Beauty 2020
What are the trends, technologies and cultural shifts that will be shaping our approach to "natural beauty" over the next ten years? How can we look beyond an ingredient list and begin to examine full product life cycle sustainability?
Michael HENDRIX – Loca6on Director & Associate Partner -‐ IDEO
Lynda GOLDMAN – LYNDA GOLDMAN COPYWRITING
Michel GUTSATZ - Consultant – THE SCRIPTORIUM COMPANY Entering the Era of Responsibility : How it shapes the Future of Beauty
The natural products marketplace is rapidly evolving. Smartphones coupled with social networks like Twiaer and Facebook enable consumers to know more and share more than they ever have before. Transparency, consumer empowerment, and "values" shopping are accelera6ng trends that have profound implica6ons for your brand. And while greenwashing is s6ll prevalent, the FTC is finally cracking down. Retailers are also gemng serious about gemng their sustainability story accurate. So how can brands respond? How can good/smart brands communicate authen6cally with an increasingly transparent marketplace and a newly empowered consumer?
CommunicaSng AuthenScally With The New Empowered Consumer
What does it take to aaract and convert customers in the compe66ve and onen confusing world of natural beauty care? This session discusses 5 vital steps to tapping into this growing “Dr. Oz” awakened market, from targe6ng customers at the right 6me of the buying cycle, to crea6ng a compelling story, to using SEO and social media to build a vibrant and sustainable natural health brand or business
5 Steps to Generate Fresh Natural Beauty Customers Daily
LOHAS Consumer trends based on consumer studies We have all been inundated with green products and sustainable claims these past years -‐ so what comes next? Learn what trends are emerging and how best to posi6on your brand to go beyond sustainability into hollis6c culture building.
Today's successful brands have transi6oned from simply pushing marke6ng messages to enabling meaningful experiences. Michael will share stories from Jet Blue, Converse, Pangea Organics, and others to illustrate how a commitment to expressing an organiza6on's core values can produce authen6c and meaningful consumer experiences.
AFTER
NOON
AFTER
NOON
Consumer empowerment is now shaping the industry’s environment. Are beauty brands aware of the power consumers now have in their hands ?
What is there beyond organics and labeling ? Is sustainability the new fron6er ? How can Beauty Brands develop innova6ve strategies ?
DAY 2 Thursday, May 15th – Sheraton Hotel NY – Central Park East / West conference Room
8
Conference information
The Natural Beauty Summit will take place May 14th and 15th at Sheraton New York : downtown, located in the heart of Lower Manhattan, New York’s Financial District.
Address : Sheraton New York Downtown 811 7th Avenue 53rd Street – 10019 New York – tel: +1 212 841 6498
Venue and dates
Accommodations
The Sheraton hotel in midtown Manhattan is located in the heart of NYC near Broadway, Rockefeller Center, the top NYC tours, and more. Situated between Times Square and Central Park, the Sheraton is within walking distance to popular attractions.
We advise you to book your hotel now directly at the Hotel booking crew.
Parking is $42 for 24 hours with no in and out policy.
Natural Beauty Summit will be attended by senior executives in the cosmetics & beauty industry, providing sponsors an ideal platform to reach key decision-makers. A range of sponsorships & media partner opportunities is available. For details on our tailored solutions, please contact:
Natural Beauty Summit Elaine Zameck
+33 (0)7 78.82.00.54 [email protected]
Email: [email protected]
Local Area
Sponsorship opportunities & Contacts